KR20090001992A - System for providing advertisemnts and method thereof - Google Patents

Abstract

An advertisement providing system and a method are provided to supply graded advertising costs to an advertiser based on points according to an advertisement offer, thereby reducing a burden of advertisement costs for an advertiser. An advertisement providing system and a method comprise the following units. An advertisement providing system receives a keyword from a user terminal, stores advertisement registration information including an advertisement keyword, advertisement contents, and an advertisement provider's ID and provides the advertisement contents corresponding to the keyword received from the user terminal(100) based on the advertisement registration information. A contents providing unit(200) collects user action information corresponding to a web page from the user terminal.

Description

Ad serving system and method thereof {SYSTEM FOR PROVIDING ADVERTISEMNTS AND METHOD THEREOF}

1 is a detailed block diagram illustrating an advertisement providing system according to a first embodiment of the present invention.

2 is a block diagram illustrating an advertisement providing apparatus of an advertisement providing system according to a first embodiment of the present invention in detail.

3 is a block diagram illustrating a content providing apparatus of an advertisement providing system according to a first embodiment of the present invention in detail.

FIG. 4 is a table illustrating user action information provided to an advertisement providing device by a content providing device according to the first embodiment of the present invention.

5 is a data flow diagram illustrating an advertisement providing method of the advertisement providing system according to the first embodiment of the present invention.

6 is a flowchart illustrating an advertisement keyword purchasing process of the advertisement providing system according to the first embodiment of the present invention.

7 is a flowchart illustrating a charging process of the advertisement providing system according to the first embodiment of the present invention.

8 is a block diagram showing an advertisement providing system according to a second embodiment of the present invention.

9 is a block diagram illustrating an apparatus for providing contents of an advertisement providing system according to a second embodiment of the present invention.

FIG. 10 is a table illustrating user action information transmitted to an advertisement providing device by a content providing device according to a second embodiment of the present invention.

11 is a data flow diagram illustrating an advertisement providing method of the advertisement providing system according to the second embodiment of the present invention.

12 is a data flowchart illustrating a method of collecting user action information of an advertisement providing system according to a second embodiment of the present invention.

The present invention relates to an advertisement providing system and a method thereof, and more particularly, to an advertisement providing system and a method for providing an advertisement for a keyword and efficiently charging an advertiser based on statistical information about the provided advertisement. .

Currently, there are various types of advertisements such as banner advertisements, pop-up advertisements, Flash advertisements, User Created Contents (UCC) advertisements, and keyword search advertisements.

Advertising through banner / pop-up / flash / UCC refers to a technique of attaching an advertisement screen to a specific location of web sites and linking to an advertiser's web site. These advertisements consist of various contents from general text to video, and are terminated as a result of one exposure (primary exposure).

The keyword search advertisement is an advertisement technique exposed by a search result of a keyword inputted by a user. The keyword search advertisement is an advertisement technique inducing more users to access an advertiser's site by exposing an advertisement matching a keyword received from the user. The keyword search ad also ends as a result of one impression.

Such banner advertisements, pop-up advertisements, flash advertisements, UCC advertisements, and keyword search advertisements are currently provided through various websites, but have the following problems.

Banner advertisements, pop-up advertisements, Flash advertisements, and UCC advertisements are mostly randomly displayed to Internet users, so it is difficult to verify how effective the actual advertisement is.

The keyword search advertisement provides an advertisement only when it matches a keyword, and since the provided advertisement is terminated with one impression, there is a problem that it is quite difficult to verify how effective the actual advertisement is.

In addition to these problems, banner ads, pop-up ads, Flash ads, UCC ads, and keyword search ads are priced solely on impression-to-impression costs, without determining how effective they are, In case of excessive advertising costs, the cost burden of advertisers is very large.

Accordingly, an object of the present invention is to provide an advertisement providing system and method for providing an advertisement for a keyword and efficiently charging an advertiser based on statistical information on the provided advertisement.

According to a feature of the present invention for solving the above technical problem, a system for providing an advertisement to a user terminal,

An advertisement including an advertisement keyword, advertisement content, advertisement provider ID, and match / mismatch information, wherein the match / mismatch information is setting information on whether to provide advertisement content that matches or mismatches the advertisement keyword. A content storing registration information, providing advertisement content corresponding to a keyword received from the user terminal to the user terminal based on the advertisement registration information, and collecting user action information about a user's web page movement from the user terminal. Providing device; And an advertisement providing device receiving the advertisement registration information from an advertisement provider and providing the advertisement registration information to the content providing device, and performing differential charging on an advertisement provider based on the match / mismatch information and the user action information.

Here, the user action information includes action information on the action of the user generated based on the action occurrence web page information and the action end web page information on the user's web page movement,

The advertisement providing apparatus performs differential charging on an advertisement provider based on the action information and the match / mismatch information.

Here, the content providing device,

A web page providing unit configured to transmit and receive data with the user terminal, provide a pre-stored web page to the user terminal, and provide advertisement content when the keyword is received from the user terminal; An advertisement providing unit for searching advertisement contents for the keyword based on the match / mismatch information of the advertisement registration information and providing the retrieved advertisement contents to a web page providing unit; And an action information collecting unit which collects the user action information in association with the web page providing unit and transmits the user action information to the advertisement providing device.

According to a feature of the invention, a method for providing an advertisement in a system for providing an advertisement to a user terminal,

Receiving a keyword from the user terminal; Providing advertisement content of an advertisement keyword corresponding to the keyword based on previously stored advertisement registration information, wherein the advertisement registration information includes an advertisement keyword, advertisement content, advertisement provider ID (Identification), and match / mismatch information. step; And the matching / mismatching information, wherein the matching / mismatching information is setting information on whether to provide advertisement content that matches an advertisement keyword or to provide mismatching advertisement content. Performing the steps.

Here, after the step of providing the advertising content,

Collecting user action information about a user's web page movement from the user terminal based on the advertisement registration information, and the performing of the differential charging may include the user action information and the match / inconsistency information; Perform differential charging on advertising providers as a basis.

According to a feature of the invention, a system for providing an advertisement to a user terminal,

Store advertisement registration information including advertisement keyword, step information, advertisement content corresponding to step information, advertisement provider ID (Identification), and match / mismatch information, wherein the match / mismatch information, wherein the match / mismatch information is an advertisement Setting information on whether to provide advertisement content that matches or does not match a keyword, and the step information, wherein the step information is the number of advertisements provided for the advertisement keyword. A content providing device providing corresponding advertisement contents to the user terminal and collecting user action information on movement of a user's web page from the user terminal; And an advertisement providing apparatus for receiving the advertisement registration information from an advertisement provider and providing the advertisement registration information to the content providing apparatus, and performing differential charging on an advertisement provider based on the match / mismatch information and step information.

Here, the user action information may include action information generated based on an advertisement provider ID, an advertisement keyword, step information, action generating web page information and action ending web page information about a user's web page movement,

The advertisement providing apparatus performs differential charging on an advertisement provider based on the step information, the match / mismatch information, and the action information.

According to a feature of the invention, a method for providing an advertisement in a system for providing an advertisement to a user terminal,

Receiving a keyword from a user terminal; An advertisement corresponding to the keyword based on previously stored advertisement registration information, wherein the advertisement registration information includes an advertisement keyword, step information, step information, advertisement contents corresponding to the step information, and an advertisement provider ID. Providing advertising content of the keyword; Collecting user action information on a user's web page movement from the user terminal based on the advertisement content provision; And the step information, wherein the step information is the number of advertisements provided for movement of the user's web page, and the match / inconsistency information, wherein the match / inconsistency information is to provide advertisement content that matches or does not match the advertisement keyword. And performing differential charging for the advertisement provider based on the setting information on whether the advertisement is set.

Here, after the step of providing the advertising content,

Collecting user action information about a user's web page movement from the user terminal based on the advertisement content provision;

In the performing of the differential charging, differential charging is performed on an advertisement provider based on the step information, the match / mismatch information, and the user action information.

According to a feature of the invention, a method for providing an advertisement in a system for providing an advertisement to a user terminal,

Based on the connection of the user terminal, receiving first user action information including match / mismatch information, step information, an advertisement keyword, and an advertisement provider ID from the first content providing apparatus that the user terminal has previously accessed. Making; Providing advertisement content previously stored by an advertisement provider to the user terminal based on the step information and the advertisement keyword; Collecting second user action information on a user action generated by the user from the user terminal; And performing differential charging on an advertisement provider based on the collected second user action information, step information, and the match / inconsistency information.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms "unit", "group", "module", "block", and the like described in the specification mean a unit that processes at least one function or operation, which is implemented by hardware or software or a combination of hardware and software. Can be.

Definitions of terms used below are as follows.

The match / mismatched advertisement is a technique of providing an advertisement that matches or mismatches in response to an advertisement keyword received from a user terminal. For example, when the advertisement keyword "Anycall" and the advertisement content "Anycall video" are set as matched advertisements registered from an advertiser (hereinafter also referred to as "advertising provider"), when the user receives "Anycall" as a keyword, " The user is provided with an "anycall video" set to an advertisement matching "anycall". In addition, when the advertisement keyword "Cyon" and the advertisement content "Anycall video" are set as a mismatched advertisement registered from the advertiser, "Anycall video" set as an advertisement that is inconsistent with "Cyon" when receiving the "Cyon" as a keyword from the user. To the user.

The advertisement content is content information to be provided as an advertisement matching the advertisement keyword based on the match / dismatch setting, and includes an image, a video, a flash, and the like.

The match / mismatch information is information set by the advertiser, and is information on whether to provide advertisement content that matches an advertisement keyword or whether to provide an advertisement that does not match the advertisement keyword.

The advertisement registration information is information registered by an advertiser to provide an advertisement, and includes match / mismatch information, advertisement keyword, advertisement content, advertiser ID, and site access information.

Site access information is site connection information (access address) matching the advertisement content.

Step advertisement is an advertisement technique that continuously provides a series or continuous advertisement contents. When there is a movement of a web page by a user, a series advertisement content about an advertisement currently being provided on the web page or a web page to be moved is displayed. A technique for providing continuous advertising content.

A search engine is a program for searching sites on the Internet. When a keyword of a topic is searched for, a search engine refers to an engine that matches or similarly searches the site.

The user action information is information generated according to the user's action. The action keyword, action information, user URL (Uniform Resource Locator; hereinafter referred to as "URL"), action time, action occurrence URL, page movement URL, and action end URL It includes.

Now, an advertisement providing system and a method thereof according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

First, the advertisement providing system according to the first embodiment of the present invention will be described with reference to FIG. 1.

1 is a detailed block diagram illustrating an advertisement providing system according to a first embodiment of the present invention.

As shown in FIG. 1, the advertisement providing system according to the first embodiment of the present invention includes an advertisement providing apparatus 300 and a content providing apparatus 200, and is connected to the user terminal 100 through a network to transmit and receive data. Do it.

The advertisement providing device 300 provides an advertisement keyword purchase providing function to an advertiser and stores an advertisement keyword purchased by the advertiser. The advertisement registration information corresponding to the advertisement keyword is received from the advertiser and stored. In this case, the advertisement providing apparatus 300 provides the advertisement providing information received from the advertiser to the content providing apparatus 200.

In addition, the advertisement providing apparatus 300 stores the user action information received from the content providing apparatus 200 and pre-stored match / mismatch information as statistical information, and generates billing payment information for the advertiser based on the stored statistical information. Save it.

Such a detailed description of the advertisement providing apparatus 300 will be described later with reference to FIG. 2.

The content providing device 200 receives and stores advertisement registration information from the advertisement providing apparatus 300, and when receiving a keyword from the user terminal 100, the advertisement content corresponding to the received keyword based on the stored advertisement registration information. Provides and collects user action information received from the user terminal 100.

In detail, when the content providing device 200 receives a keyword from the user terminal 100, the content providing device 200 determines whether the received keyword is an advertisement keyword based on the pre-stored advertisement registration information. The corresponding advertisement content of the advertisement registration information is provided. In this case, the content providing device 200 provides the corresponding advertisement content based on the match / mismatch information set in the advertisement registration information corresponding to the advertisement keyword.

In addition, when the keyword received from the user terminal 100 is not an advertisement keyword, the content providing apparatus 200 provides the advertisement content stored in advance with the search result. In this case, the pre-stored advertisement content provided by the content providing device 200 may be advertisement content which is pre-stored to be provided when the keyword is not an advertisement keyword or advertisement which is randomly selected from among pre-stored advertisement content.

The content providing device 200 collects user action information on the provided advertisement content or the search result and provides the received user action information to the advertisement providing device 300.

In addition, the content providing device 200 may include a search engine function, and provides a search result corresponding to the received keyword to the user terminal 100. In this case, the content providing device 200 provides the user terminal 100 with advertisement content corresponding to the searched keyword based on the stored advertisement registration information together with the search result.

A detailed description of the content providing apparatus 200 will be described later with reference to FIG. 3.

The user terminal 100 accesses the content providing apparatus 200 and receives a search result such as a web site. In addition, the content providing apparatus 200 provides a keyword received from the user, and receives advertisement content and a search result corresponding to the provided keyword and provides the same to the user.

Here, the user terminal 100 includes a terminal capable of transmitting and receiving data through a network, such as a personal computer (PC) and a wireless access terminal.

Next, the advertisement providing apparatus of the advertisement providing system according to the first embodiment of the present invention will be described in detail with reference to FIG. 2.

2 is a block diagram illustrating an advertisement providing apparatus of an advertisement providing system according to a first embodiment of the present invention in detail.

As shown in FIG. 2, the advertisement providing apparatus 300 according to the first embodiment of the present invention may include an advertisement managing unit 310, a charging managing unit 320, a statistics unit 330, a keyword managing unit 340, and an authenticating unit ( 350, the database 360, and the controller 370.

The advertisement manager 310 receives the advertisement registration information from the advertiser, stores the advertisement registration information in the database 360, and manages the stored advertisement registration information. The advertisement manager 310 provides the stored advertisement registration information to the content providing device 200.

In addition, the advertisement manager 310 receives user action information for providing advertisement content from the content providing device 200 to the user terminal 100, and provides the received user action information to the statistics unit 330.

Here, the user action information includes an advertiser ID, an advertisement keyword, an action time, a user URL, action information, an action occurrence URL, a page moving URL, and an action end URL. Detailed description of the user action information will be described later with reference to FIG. 4.

The keyword manager 340 provides an advertisement purchase window (purchase web page) for the advertisement keyword purchase to the advertiser, receives the advertisement keyword from the advertiser, and stores the advertisement keyword in the database 360. Then, the stored advertising keywords are managed.

Here, the advertisement keyword is a keyword purchased by the advertiser and includes a single advertisement keyword and a plurality of advertisement keywords (two or more advertisement keywords).

The billing management unit 320 performs a charging function for the advertiser's advertising keyword purchase, a differential charging function for the advertiser.

In detail, the charging manager 320 performs differential charging for the advertiser based on the points included in the statistical information. That is, the charge management unit 320 is a point generated based on the match / dismatch information of the statistical information stored in the statistical information storage unit and the user's action information. In the first embodiment of the present invention, the charge management unit 320 is used as a “score”. ) Generates billing payment information for differential billing for the advertiser, and stores the generated billing payment information in the billing information storage unit 366.

Such an advertisement providing system may reduce an advertisement cost burden of an advertiser than the charging for an advertisement compared to a conventional impression through differential charging of an advertiser for a point of a charge management unit, and has an advantage of performing an efficient charging.

The authentication unit 350 provides authentication for the advertiser and authentication for the user, and performs authentication based on previously stored ID / password. In this case, it is assumed that the ID / password previously stored in the authentication unit 350 is registered by the advertiser or the user.

In addition, the authentication unit 350 includes an internal authentication engine (IAE) function, a filtering function for keywords, and the like.

The IAE (Internal Authentication Engine) function is an automatic verification function of the specification of the advertisement content received from the advertiser. For example, if the advertisement content is an image, the image header information is read to verify the size, color, and configuration information of the image. If the advertisement content is a video, the format, voice information, and color information of the video are verified. That is, a function of verifying whether an image or a video meets a preset standard.

The filtering function for the keyword is a function for filtering by determining whether a keyword received from a user or an advertiser is a previously stored prohibited keyword.

The statistics unit 330 generates points for each advertiser based on user action information received from the content providing device 200 and matched / unmatched information previously stored, and generates the generated points and user action information in the statistical information storage unit ( 364).

In detail, the statistics unit 330 generates points corresponding to pre-stored point conversion information based on the match / unmatching information received from the content providing device 200 and the action information of the user action information. It stores in the storage unit 364.

The point conversion information previously stored is shown in Table 1 below.

The database 360 includes an advertisement storage unit 362, a statistical information storage unit 364, and a billing information storage unit 366.

The advertisement storage unit 362 interworks with the advertisement manager 310 and the keyword manager 340, stores advertisement keyword information received from the keyword manager 340, and matches the advertisement keyword received from the advertisement manager 310. Stores advertisement registration information.

The statistical information storage unit 364 is controlled and managed by the statistical unit 330, and stores the statistical information received from the statistical unit 330.

The billing information storage unit 366 is controlled and managed by the billing manager 320, and stores billing payment information for the advertiser calculated by the billing manager 320.

The controller 370 performs a connection control and data flow control between the advertisement providing apparatus 300 and the content providing apparatus 200, and controls the advertisement managing unit 310, the charging managing unit 320, the statistics unit 330, and the keyword managing unit ( 340, control and management of the authentication unit 350 and the database 360. In addition, the controller 370 performs data flow control and management between the units in the advertisement providing apparatus 300.

Next, the content providing apparatus 200 of the advertisement providing system according to the first embodiment of the present invention will be described in detail with reference to FIG. 3.

3 is a block diagram illustrating a content providing apparatus of an advertisement providing system according to a first embodiment of the present invention in detail.

As shown in FIG. 3, the content providing apparatus 200 according to the first embodiment of the present invention is largely provided with a web page providing unit 210, a search engine unit 220, an advertisement providing unit 230, and a data storage unit. 240, an advertisement registration information storage unit 250, and an action information collection unit 260.

The web page providing unit 210 is connected to the user terminal 100 through a network to transmit and receive data. When the user terminal 100 is connected, the web page providing unit 210 provides an initial web page previously stored in the data storage unit 240. Receives a user action (an action such as a click) from the user terminal 100.

In addition, the web page providing unit 210 receives a keyword from the user terminal 100 and provides the keyword to the search engine unit 220 and the advertisement providing unit 230, and searches for the keyword received from the search engine unit 220. As a result, the advertisement content received from the advertisement providing unit 230 is provided to the user terminal 100.

The search engine unit 220 includes a search engine and provides a search result such as a web page provided by the search engine.

The advertisement providing unit 230 receives and stores advertisement registration information from the advertisement providing apparatus 300, receives a keyword from the web page providing unit 210, and the received keyword is based on the previously stored advertisement registration information. Determine whether or not.

In this case, when the received keyword is an advertisement keyword, the advertisement content corresponding to the advertisement keyword is provided to the web page providing unit 210. Here, the advertisement providing unit 230 provides the corresponding advertisement content based on the match / mismatch information set in the advertisement registration information corresponding to the advertisement keyword. For example, if the match / mismatch information set in the advertisement registration information is inconsistency, and the advertisement keyword "Cyon" and the advertisement content "Anycall video", if the advertisement keyword received from the user terminal is "Cyan", the advertisement providing unit may advertise. The content of "anycall video" is provided to the user terminal.

The data storage unit 240 stores pre-stored web pages to be provided according to a connection of the user terminal 100, and provides information to be provided as a search result corresponding to a specific keyword (web page connection information corresponding to a keyword, for example. Store site links).

The advertisement registration information storage unit 250 stores advertisement registration information received from the advertisement providing apparatus 300.

The action information collecting unit 260 includes a user action information collecting module 262 and a user action information storing module 264.

The user action information collection module 262 is linked with the web page providing unit 210, the search engine unit 220, and the advertisement providing unit 230, and collects user action information through the web page providing unit 210. The collected user action information is stored in the user action information storage module 264.

Here, the user action information collection module 262 transmits the user action information stored in the user action information storage module 264 to the advertisement providing device 300 at predetermined intervals.

In this case, a detailed description of the collected user action information will be described later with reference to FIG. 4.

The user action information storage module 264 stores user action information collected by the user action information collection module 262.

Next, user action information transmitted to the advertisement providing apparatus by the action information collecting unit of the content providing apparatus according to the first embodiment of the present invention will be described with reference to FIG. 4.

FIG. 4 is a table illustrating user action information provided to an advertisement providing device by a content providing device according to the first embodiment of the present invention.

As shown in FIG. 4, the user action information according to the first embodiment of the present invention includes an advertiser ID, an advertisement keyword, an action time, a user URL, action information, an action occurrence URL, a page movement URL, and an action end URL. Include.

The advertiser ID is an ID assigned to the advertiser, the advertisement keyword is a keyword purchased by the advertiser, the action time is the time when the user action occurs, and the user URL is the URL of the user. In this case, the user URL is a URL of a user previously registered by the user.

The action occurrence URL, the page movement URL, and the action termination URL refer to the URL of the page where the action is generated by the user, the page URL to be moved by the user action, and the URL of the page where the user's action is terminated.

The action information is information about the user's actions classified as View, Buying, and Click based on the action occurrence URL, page movement URL, and action termination URL. The current access URL is generated, the page movement URL is the URL moved by the user's action, and the action end URL is the end URL when the connection with the user is terminated.

Here, the view is action information indicating a case where the action occurrence URL and the action end URL are the same, and after the user checks a web page (including search results and advertisement contents) corresponding to a specific keyword, the user ends the page without moving to the page. Indicates.

Click is action information that indicates a case where an action occurrence URL and an action termination URL are different. After a user checks a web page (including search results and ad content) corresponding to a specific keyword, the user clicks on another web page through a specific action. Indicates that it has moved to.

Buying is action information indicating when the action end URL is a preset URL (payment completion site), and the preset URL is a settlement completion site indicating that a specific product has been purchased.

The user action information is linked to the action information collection unit 260 of the content providing device 200 illustrated in FIG. 3 in conjunction with the web page providing unit 210, the search engine unit 220, and the advertisement providing unit 230. Collect through.

Therefore, the content providing device 200 has an advantage of providing an effective advertisement to the user based on matching / mismatching information and user action information corresponding to the keyword. In addition, accordingly, the advertisement providing apparatus may charge the advertiser differentially.

5 is a data flow diagram illustrating an advertisement providing method of the advertisement providing system according to the first embodiment of the present invention.

As shown in FIG. 5, in the advertisement providing method according to the first embodiment of the present invention, the content providing device 200 receives advertisement registration information registered by an advertiser through the advertisement providing device 300.

First, the advertisement providing apparatus 300 receives and stores an advertisement keyword through an advertisement keyword purchasing process from an advertiser (S100 and S102).

In this case, a detailed description of the advertisement keyword purchasing process will be described later with reference to FIG. 6.

The advertisement providing apparatus 300 receives an advertisement keyword from an advertiser and requests advertisement registration information from the advertiser (S104). The advertisement providing apparatus 300 receives and stores advertisement registration information according to the request (S106).

The advertisement providing apparatus 300 transmits the stored advertisement registration information to the content providing apparatus 200 (S108).

The content providing device 200 stores the received advertisement registration information based on the advertisement keyword (S110).

Through this process, the content providing device 200 sets an advertisement keyword desired by an advertiser, and receives and stores advertisement registration information.

The user terminal 100 accesses the content providing apparatus 200 (S112), receives a keyword from the user, and transmits the keyword to the content providing apparatus 200 (S114).

The content providing device 200 receives a keyword from the user terminal 100 and performs a search engine function based on the received keyword (S116).

In addition, the content providing device 200 determines whether the received keyword is a pre-stored advertisement keyword (S118), and if the received keyword is not an advertisement keyword, the pre-stored advertisement content is provided (S120). In this case, the pre-stored advertisement content provided by the content providing device 200 may be advertisement content that is pre-stored or pre-stored advertisement content to be provided when the advertisement content is not an advertisement keyword.

As a result of the determination in S118, when the keyword received from the user terminal 100 is an advertisement keyword, the advertisement content matching the advertisement keyword is searched based on previously stored advertisement registration information (S122). Specifically, when the keyword received from the user terminal 100 is an advertisement keyword, the advertisement content matching the advertisement keyword is searched based on the matched / unmatched information of the pre-stored advertisement registration information.

The user action information received from the user terminal 100 is collected at the same time as the advertisement content search for the advertisement keyword (S124).

The content providing device 200 transmits the search result for the keyword and the searched advertisement content according to the performance of the search engine function to the user terminal 100 (S126). In this case, it is assumed that the provided advertisement content includes access information accessible to an advertiser's web site or another content providing device.

The user terminal 100 provides a search result for the keyword and the advertisement content to the user.

The user terminal 100 connects to the advertiser's website or another content providing device according to the user's action (for example, a click) generated based on a search result or advertisement content providing from the user, and the content providing device 200 In step S128, the user accesses an advertiser's web site or another content providing device.

When the user terminal 100 accesses the advertiser's website or another content providing device through the advertisement content, the content providing device 200 collects the content until the user terminal 100 moves to the website or the other content providing device of the advertiser. The action information of the user is transmitted to the advertisement providing device 300 (S130).

The advertisement providing apparatus 300 receives user action information from the content providing apparatus 200 and calculates statistical information based on the received user action information and previously stored match / mismatch information (S132). That is, the advertisement providing device 300 calculates a point based on the user action information and the match / inconsistency information.

The advertisement providing apparatus 300 performs charging for the advertiser according to a preset charging process based on statistical information calculated at a predetermined cycle (for example, monthly unit) (S134).

In this case, the preset charging process will be described in detail with reference to FIG. 7.

Next, the advertisement keyword purchasing process of the advertisement providing apparatus according to the first embodiment of the present invention will be described in detail with reference to FIG. 6.

6 is a flowchart illustrating an advertisement keyword purchasing process of the advertisement providing system according to the first embodiment of the present invention.

As shown in FIG. 6, the advertisement purchasing process of the advertisement providing apparatus 300 according to the first embodiment of the present invention is performed by an advertiser accessing the advertisement providing apparatus 300 through an advertiser terminal.

The advertisement providing apparatus 300 provides an advertisement keyword purchase window for providing the advertiser with purchase information for a plurality / package advertisement keyword or a single advertisement keyword (S200), and receives advertisement keyword purchase information from the advertiser (S201).

In addition, the advertisement providing apparatus 300 determines whether the received advertising keyword purchase information is a plurality / package advertisement keyword (S202). The payment is performed (S204, S208).

As a result of the determination in step S202, when the purchase is for a plurality / package advertisement keyword, payment for the corresponding purchase is performed (S206 and S208).

The advertisement providing apparatus 300 provides the purchased advertisement keyword to the advertiser (S210), and receives and stores advertisement registration information about the advertisement keyword from the advertiser according to the advertisement keyword provision.

Here, the single advertisement keyword is one advertisement keyword, the package advertisement keyword is a bundle of interrelated advertisement keywords, and the plurality of advertisement keywords is a bundle of single advertisement keywords.

Such an advertisement providing system has an advantage of providing advertisement content for a single keyword or a plurality of keywords desired by an advertiser by providing an advertisement keyword purchase to an advertiser.

7 is a flowchart illustrating a charging process of the advertisement providing system according to the first embodiment of the present invention.

As shown in FIG. 7, in the charging process of the advertisement providing apparatus 300 according to the first embodiment of the present invention, the statistics unit 330 of the advertisement providing apparatus 300 receives user action information from the content providing apparatus 200. By collecting and storing.

The billing management unit 320 of the advertisement providing device 300 collects the advertiser's points from the statistical information stored in the statistical information storage unit 364 every predetermined period (for example, monthly) (S302).

And, the billing management unit 320 generates billing payment information including information on the billing to be paid by the advertiser based on the collected points (S304), and provides the billing payment information generated to the advertiser.

At this time, the billing management unit 320 stores the generated billing payment information in the billing information storage unit 366 (S306).

Such an advertisement providing system has a great advantage of significantly reducing the cost burden of advertisers due to advertising costs by performing efficient differential charging for advertisers based on point information included in statistical information.

As such, the advertisement providing system according to the first embodiment of the present invention may further include billing information for the advertiser by including step information on a user's web page movement as user action information. 8 and 9 will be described in detail with respect to the advertisement providing system according to a second embodiment of the present invention.

Hereinafter, in the description of the advertisement providing system and its method according to the second embodiment of the present invention, a detailed description of parts easily understood by those skilled in the art through the advertisement providing system and the method according to the first embodiment will be omitted. .

First, the advertisement providing system and the content providing apparatus according to the second embodiment of the present invention will be described in detail with reference to FIGS. 2 and 8 to 10, and then with reference to FIGS. 11 and 12 according to the second embodiment of the present invention. The advertisement providing method will be described.

8 is a block diagram illustrating an advertisement providing system according to a second embodiment of the present invention.

As shown in FIG. 8, the advertisement providing system according to the second embodiment of the present invention includes an advertisement providing apparatus 300 and a content providing apparatus 400, and is connected to a user terminal through a network to transmit and receive data. .

First, the advertisement providing apparatus 300 according to the second embodiment of the present invention will be described with reference to FIG. 2.

The advertisement providing apparatus 300 according to the second embodiment of the present invention may include an advertisement managing unit 310, a keyword managing unit 340, a charging managing unit 320, an authenticating unit 350, a statistical unit 330, and a database 360. Each device includes functions that match each device of the advertisement providing device according to the first embodiment.

When the advertisement manager 310 receives the advertisement registration information for providing the advertisement content matching the advertisement keyword to the user terminal 100, whether to provide the step advertisement when providing the mismatched advertisement contents from the advertiser. Receive for

If the advertiser wants to provide the step advertisement to the user terminal 100, the advertisement manager 310 receives the advertisement registration information including the plurality of advertisement contents corresponding to one advertisement keyword in order to provide the step advertisement. . In this case, the plurality of received advertisement contents are set to correspond to each step, and the step indicates the number of advertisements for the advertisement keyword according to the movement of the web page of the user.

The advertisement manager 310 transmits the received advertisement registration information to the content providing device 400. In this case, the advertisement manager 310 provides the affiliated site information (the content providing device address associated with providing the advertisement to the user) previously stored by the administrator along with the advertisement registration information.

Here, the advertisement registration information includes step information, advertisement keyword, advertisement content, advertiser, match / mismatch information, and site access information. When the advertisement is applied, the advertisement registration information includes a plurality of advertisement contents corresponding to the advertisement keyword.

On the other hand, the advertisement management unit 310 according to the second embodiment of the present invention applies a step only when providing inconsistent advertisement content, but applies a step even when providing matched advertisement content to move the web page of the user terminal. As a result, a continuous advertisement may be provided.

The statistics unit 330 receives user action information including step information from the content providing device 200 and generates a point based on the received step information and pre-stored match / mismatch information.

In detail, the statistics unit 330 generates a point corresponding to the point conversion information that is pre-stored based on the step information and the match / inconsistent information, and stores the point in the statistical information storage unit 364.

Here, the point conversion information is shown in Table 2 below.

The advertisement storage unit 362 stores advertisement registration information and information of affiliated sites previously stored by an administrator.

Next, a content providing apparatus according to a second embodiment of the present invention will be described in detail with reference to FIG. 9.

9 is a block diagram illustrating an apparatus for providing contents of an advertisement providing system according to a second embodiment of the present invention.

As shown in FIG. 9, the content providing device 400 according to the second embodiment of the present invention may include a web page providing unit 410, an advertisement providing unit 420, a data storage unit 440, and an advertisement registration information storage unit. 450 and the action information collection unit 430.

When the content providing device 400 receives user action information from another content providing device according to a connection of the user terminal 100, the advertisement providing unit 420 may include step information and an advertisement keyword included in the received user action information. Based on the advertisement content provided in the advertisement registration information is provided to the user terminal 100.

The action information collecting unit 430 includes a user action information collecting module 432 and a user action information storing module 434.

The user action information collection module 432 increases the step information by a predetermined number (for example, "1") when the user terminal 100 has a web page movement based on a search result or advertisement content provided by the user terminal 100. Save action information.

In this case, when another content providing device provides a web page to which the user terminal 100 is moved, the user action information collecting module 432 increases the step information of the user action information by 1 and sends the user action information to the other content providing device. And transmits the transmitted user action information to the user action information storage module 434.

That is, the user action information collection module 432 ends the currently collected user action information when the currently connected user terminal 100 moves to another content providing device, and then collects the user action information to another content providing device. The action information (the step information is increased by one) is transmitted. On the contrary, the user action information collection module 432 receives user action information of the user terminal 100 from another content providing device when the user terminal 100 accesses the content providing device through another content providing device. Accumulate and collect user action information on a user's action, and control the advertisement providing unit 420 to provide advertisement content.

 The user action information storage module 264 stores user action information collected by the user action information collection module 262.

The content providing apparatus according to the second embodiment of the present invention may further include a search engine unit that performs a search engine function.

Next, user action information transmitted from the content providing device according to the second embodiment of the present invention to the advertisement providing device will be described with reference to FIG. 10.

FIG. 10 is a table illustrating user action information transmitted to an advertisement providing device by a content providing device according to a second embodiment of the present invention.

As shown in FIG. 10, the user action information according to the second embodiment of the present invention includes an advertiser ID, step information, an advertisement keyword, an action time, a user URL, an action information, an action occurrence URL, a page movement URL, an action. Contains the ending URL.

The user action information according to the second embodiment of the present invention includes step information for improving advertisement efficiency for an advertisement when providing advertisement content that is inconsistent with a keyword together with the user action information according to the first embodiment of the present invention. Include.

Since the content providing device 400 according to the second embodiment of the present invention can know the advertisement content provided to the user terminal 100 through the step information, and can provide a series advertisement content or continuous advertisement content, There is an advantage in that you can charge the advertiser differential.

Next, the advertisement providing method of the advertisement providing system according to the second embodiment of the present invention will be described with reference to FIG. 11.

11 is a data flow diagram illustrating an advertisement providing method of the advertisement providing system according to the second embodiment of the present invention.

As shown in FIG. 11, in the advertisement providing method of the advertisement providing system according to the second embodiment of the present invention, the first content providing apparatus 400-1 may register advertisement registration information registered by an advertiser through the advertisement providing apparatus 300. Is done by receiving.

First, the advertisement providing apparatus 300 receives and stores an advertisement keyword through an advertisement keyword purchasing process from an advertiser (S400 and S402).

The advertisement providing apparatus 300 receives an advertisement keyword from an advertiser and requests advertisement registration information from the advertiser (S404). The advertisement providing apparatus 300 receives and stores advertisement registration information according to the request (S406). In this case, the advertisement providing device 300 includes step application information in addition to the advertisement registration information.

If the advertiser wants to provide the step advertisement to the user terminal 100, the advertisement manager 310 receives the advertisement registration information including the plurality of advertisement contents corresponding to one advertisement keyword in order to provide the step advertisement. . In this case, the plurality of received advertisement contents are set to correspond to each step.

The advertisement providing apparatus 300 transmits the stored advertisement registration information to each of the content providing apparatuses 400-1 and 400-2 (S408).

The first content providing apparatus 400-1 stores the received advertisement registration information based on the advertisement keyword (S410).

Through this process, the first content providing apparatus 400-1 sets an advertisement keyword desired by an advertiser, and receives and stores advertisement registration information.

The user terminal 100 accesses the first content providing apparatus 400-1 (S412), receives a keyword from the user, and transmits the keyword to the first content providing apparatus 400-1 (S414).

The first content providing apparatus 200 receives a keyword from the user terminal 100 and determines whether the received keyword is a pre-stored advertisement keyword (S418).

In this case, when the first content providing apparatus 400-1 includes a search engine function, the first content providing apparatus 400-1 performs a search engine function based on the received keyword and extracts a search result ( S416).

If the result of the determination in step S418 is not an advertisement keyword, previously stored advertisement contents are provided (S420). In this case, the pre-stored advertisement content provided by the first content providing device 200 may be advertisement content which is pre-stored to be provided when the keyword is not an advertisement keyword or advertisement which is randomly selected from among pre-stored advertisement content. .

As a result of the determination in S418, when the keyword received from the user terminal 100 is an advertisement keyword, it is determined whether to provide an advertisement matching the advertisement keyword based on previously stored match / mismatch information (S421). .

As a result of the determination of S421, when a matched advertisement is provided (when match / mismatch information is set to match), the first content providing apparatus 400-1 performs a match advertisement process operation (S423). That is, the first content providing apparatus 400-1 provides the advertisement content corresponding to the advertisement keyword to the user terminal 100, receives user action information according to the provision, and transmits the user action information to the advertisement providing apparatus 300.

As a result of the determination in S421, when providing a mismatched advertisement (when matching / mismatching information is set to inconsistency), the first content providing device 400-1 searches for advertisement contents that do not match the advertisement keyword (S422). ,

In operation S424, the first content providing apparatus 400-1 transmits a search result for the keyword and the searched advertisement content to the user terminal 100.

In this case, it is assumed that the provided advertisement content includes access information accessible to the second content providing apparatus 400-2.

Thereafter, the first content providing apparatus 400-1 collects user action information received from the user terminal 100 at the same time as the advertisement content search for the advertisement keyword (S426).

The user terminal 100 receives a search result and advertisement content for a keyword from the first content providing device 400-1 and provides the same to a user.

The user terminal 100 connects to the second content providing apparatus 400-2 according to an action (eg, a click) generated by the user based on a search result or advertisement content provision from the user, and the first content providing apparatus. In operation S428, the second content providing apparatus 400-2 is informed of the access to the second content providing apparatus 400-2.

When the user terminal 100 receives the access notification to the second content providing device 400-2 through the advertisement content, the first content providing device 400-1 ends collecting the user action information, and then the second content providing device 400-1. The user's action information collected during the process before moving to the content providing device 400-2 is transmitted to the advertisement providing device 300 (S430).

In addition, the first content providing apparatus 400-1 determines whether the second content providing apparatus 400-2 is an affiliated site, and increases the step included in the collected user action information by 1 when the affiliated site is an affiliated site. In operation S432, the user action information having the increased step is transmitted to the second content providing device 400-2 (S434).

The second content providing apparatus 400-2 may perform the step of the corresponding step based on the step information of the user action information received from the first content providing apparatus 400-1, and the matching / unmatching information previously stored with the advertisement keyword. The advertisement content is provided to the user terminal 100.

A detailed description of the user action transmission from the first content providing device 400-1 to the second content providing device 400-2 will be described later with reference to FIG. 12.

In this case, when the second content providing apparatus 400-2 is not an affiliated site, the first content providing apparatus 400-1 transmits the collected user action information only to the advertisement providing apparatus 300.

The advertisement providing apparatus 300 receives user action information from the first content providing apparatus 400-1, and calculates statistical information based on the received user action information (S436).

At this time, the advertisement providing apparatus 300 calculates a point based on the match / mismatch information and the step information.

The advertisement providing apparatus 300 performs charging for an advertiser according to a preset charging process based on statistical information calculated at a predetermined cycle (for example, monthly unit) (S438).

In the case where the first content providing device provides mismatched advertisement content for the advertisement keyword to the user terminal, since the step information is increased, the first content providing device may provide continuous advertisement content according to the movement of the web page. There is a big advantage that can systematically promote the desired image.

In addition, the advertisement providing system has a great advantage of providing an efficient differential charging to the advertiser by performing the charging based on the step information and the match / mismatch information.

12 is a data flowchart illustrating a method of collecting user action information of an advertisement providing system according to a second embodiment of the present invention.

As shown in FIG. 12, in the method for collecting user action information in the advertisement providing system according to the second embodiment of the present invention, the first content providing device 400-1 receives a keyword from the user terminal 100. .

The first content providing apparatus 400-1 provides a pre-stored web page according to a connection of the user terminal 100, and receives a keyword from the user terminal 100 (S500).

When the first content providing apparatus 400-1 includes a search engine function, the search result is performed by performing a search engine function on the keyword based on the received keyword (S502).

The first content providing device 400-1 searches for advertising content for a keyword (S504). In this case, the first content providing device 400-1 determines whether the received keyword is an advertisement keyword, and when the received keyword is an advertisement keyword, the first content providing apparatus 400-1 determines whether the received keyword is an advertisement keyword based on the match / mismatch information of the advertisement registration information matching the advertisement keyword. Determine whether to provide a matching advertisement. In addition, when the first content providing apparatus 400-1 provides an inconsistent advertisement, the first content providing apparatus searches for advertisement content that does not match the advertisement keyword, and then performs step S506.

If the first content providing device 400-1 provides a matched advertisement, the first content providing apparatus 400-1 operates according to the matched advertisement providing process.

The first content providing apparatus 400-1 provides the searched advertisement content and the search result to the user terminal 100 (S506), and collects information on the user action received from the user terminal 100 (S508). ).

The user terminal 100 receives an advertisement content and a search result from the first content providing device 400-1 and provides the same to the user, and receives a user action for providing the advertisement content and the search result from the user (S510).

The user terminal 100 accesses the second content providing apparatus 400-2 through the advertisement content or the search result (S512), and supplies the second content providing apparatus 400-2 to the first content providing apparatus 400-1. Indicates that you are connected to

The first content providing device 400-1 determines whether the second content providing device 400-2 is an affiliated site (S516), and if the second content providing device 400-2 is an affiliated site according to the determination, The user action information collection is terminated (S518).

After the first content providing apparatus 400-1 increases the step information by one, the first content providing apparatus 400-1 transmits the user action information including the step information to the second content providing apparatus 400-2 (S520).

Thereafter, the first content providing apparatus 400-1 transmits the collected user action information to the second content providing apparatus 400-2 and the advertisement providing apparatus 300 (S522 and S524).

In step S516, when the second content providing device 400-2 is not an affiliated site, after the first content providing device 400-1 finishes collecting user action information of the user terminal 100, The collected user action information is transmitted to the advertisement providing device 300 (S524).

The second content providing device 400-2 receives user action information of the user terminal 100 from the first content providing device 400-1, and based on the received match / mismatch information, step information, and an advertisement keyword. The advertisement content is searched, and the advertisement content searched together with the web page provided by the second content providing apparatus 400-2 is provided to the user terminal 100 (S526 and S530).

In this case, the second content providing device 400-2 provides the searched advertisement content and the web page to the user terminal 100, and accumulates user action information generated by the user terminal 100 (S528).

When the advertisement providing system according to the second embodiment of the present invention provides inconsistent advertisement content for the advertisement keyword received by the user terminal, the advertisement is continuously provided to the user based on the step information. There is an advantage to increase the effect.

The embodiments of the present invention described above are not only implemented through the apparatus and the method, but may also be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded. Implementations can be easily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

By the above-described configuration, the advertisement providing system according to the embodiment of the present invention can effectively reduce the cost burden of the advertiser due to the advertising cost by performing an effective differential charging for the advertiser based on the points provided by the advertisement. have.

In addition, by providing an advertisement continuously desired by the advertiser to the user through the step information, it is possible to expect the effect of increasing the advertising efficiency.

In addition, based on the points based on the step information and the match / mismatch information can be expected to provide an effective differential charging for the advertiser.

In addition, in the case of providing mismatched advertisement contents for the advertisement keyword to the user terminal, since the step information can be increased to provide continuous advertisement contents as the web page moves, the advertisement contents that the advertiser wants to advertise to the user You can expect the effect of systematic promotion.

Claims (30)

In the system for providing an advertisement to a user terminal, An advertisement including an advertisement keyword, advertisement content, advertisement provider ID, and match / mismatch information, wherein the match / mismatch information is setting information on whether to provide advertisement content that matches or mismatches the advertisement keyword. A content storing registration information, providing advertisement content corresponding to a keyword received from the user terminal to the user terminal based on the advertisement registration information, and collecting user action information about a user's web page movement from the user terminal. Providing device; And The advertisement providing apparatus receives the advertisement registration information from an advertisement provider and provides it to the content providing apparatus, and performs differential charging on an advertisement provider based on the match / mismatch information and the user action information. Keyboard system comprising a. The method of claim 1, The user action information includes action information on an action of a user generated based on action occurrence web page information and action end web page information on a user's web page movement, The advertisement providing device, And an advertisement provider for performing differential charging on an advertisement provider based on the action information and the match / mismatch information. The method of claim 2, The content providing device, A web page providing unit configured to transmit and receive data with the user terminal, provide a pre-stored web page to the user terminal, and provide advertisement content when the keyword is received from the user terminal; An advertisement providing unit for searching advertisement contents for the keyword based on the match / mismatch information of the advertisement registration information and providing the retrieved advertisement contents to a web page providing unit; And An action information collecting unit which collects the user action information in association with the web page providing unit and transmits the user action information to the advertisement providing device. Advertisement providing system comprising a. The method of claim 3, And a search engine unit that performs a search engine function, performs a search on the keyword, and provides the search result based on the search to the webpage providing unit. The method of claim 4, wherein The user action information collection unit, An action information storage module for storing the collected user action information; And An action information collection module which collects the user action information in association with the web page providing unit and stores the user action information in the action information storage module, and transmits the stored user action information to the advertisement providing device at predetermined intervals. Advertisement providing system comprising a. The method of claim 2, The advertisement providing device, A keyword manager which provides an advertisement keyword purchase process to an advertisement provider and stores the advertisement keyword purchased by the advertisement provider; An advertisement manager which receives and stores the advertisement registration information matching the purchased advertisement keyword, and provides the advertisement registration information to the content providing device; A statistics unit generating and storing points corresponding to the match / mismatch information and the action information based on previously stored point conversion information; A billing unit configured to perform billing on the advertisement provider based on the points stored by the statistics unit; And Control unit for controlling and managing the keyword management unit, advertising management unit, statistics unit and billing unit Advertisement providing system comprising a. The method of claim 6, And an authentication unit controlled by the control unit and configured to perform authentication for an advertisement provider, verification of specifications for the advertisement content, and filtering of keywords. The method of claim 7, wherein A first storage unit which stores the advertisement registration information; A second storage unit which stores the user action information and the point of the statistics unit; And A third storage unit for storing the charging information calculated by the charging unit to perform the charging for the advertisement provider Advertisement providing system comprising a. The method according to any one of claims 2 to 8, The action information, View action when the action occurrence web page and the action termination web page are the same, click action when the action occurrence web page and the action termination web page are different, and the action termination web page is settled. Advertisement providing system including a buying action for a preset page indicating completion. In the method for providing an advertisement in a system for providing an advertisement to a user terminal, Receiving a keyword from the user terminal; Providing advertisement content of an advertisement keyword corresponding to the keyword based on previously stored advertisement registration information, wherein the advertisement registration information includes an advertisement keyword, advertisement content, advertisement provider ID (Identification), and match / mismatch information. step; And Perform differential charging for an advertisement provider based on the match / mismatch information, wherein the match / mismatch information is setting information on whether to provide advertisement content that matches an advertisement keyword or mismatched advertisement content. Steps to Ad providing method comprising a. The method of claim 10, After providing the advertising content, Collecting user action information about a user's web page movement from the user terminal based on the advertisement registration information; The performing of the differential charging may include performing differential charging on an advertisement provider based on the user action information and the match / mismatch information. The method of claim 11, The step of performing the differential charging for the advertisement provider based on the user action information and the match / mismatch information, Generating and storing points corresponding to the match / mismatch information and the user action information based on previously stored point conversion information; And Periodically performing differential charging for the advertisement provider based on the stored points. The method of claim 12, The user action information includes action information on an action of a user generated based on action occurrence web page information and action end web page information on a user's web page movement, Generating and storing the point, And generating and storing points corresponding to the match / mismatch information and the action information based on previously stored point conversion information. The method of claim 13, Before the step of receiving the keyword, Receiving multiple / package or single advertising keywords from an advertising provider; Requesting payment for the received plurality / package or single advertisement keyword; And Receiving and storing advertisement registration information corresponding to the plurality / package or single advertisement keyword from an advertisement provider based on the payment; Ad providing method further comprising. The method according to any one of claims 10 to 14, Providing the advertising content, Determining whether a keyword received from the user is an advertisement keyword; If the keyword is an advertisement keyword, providing advertisement content corresponding to the keyword based on previously stored advertisement registration information; And If the keyword is not an advertisement keyword, providing previously stored advertisement content Ad providing method comprising a. The method of claim 15, The action information, View action when the action occurrence web page and the action termination web page are the same, click action when the action occurrence web page and the action termination web page are different, and the action termination web page is settled. Advertisement providing method comprising a buying action for a preset page indicating completion. The method of claim 15, After receiving the keyword, Performing a search engine function based on the keyword; And Providing search results extracted through the search engine to the user terminal Ad providing method further comprising. In the system for providing an advertisement to a user terminal, Store advertisement registration information including advertisement keyword, step information, advertisement content corresponding to step information, advertisement provider ID (Identification), and match / mismatch information, wherein the match / mismatch information, wherein the match / mismatch information is an advertisement Setting information on whether to provide advertisement content that matches or does not match a keyword, and the step information, wherein the step information is the number of advertisements provided for the advertisement keyword. A content providing device providing corresponding advertisement contents to the user terminal and collecting user action information on movement of a user's web page from the user terminal; And The advertisement providing apparatus which receives the advertisement registration information from an advertisement provider and provides it to the content providing apparatus and performs differential charging on the advertisement provider based on the match / mismatch information and step information. Advertisement providing system comprising a. The method of claim 18, The user action information may include action information generated based on an advertisement provider ID, an advertisement keyword, step information, action generating web page information and action ending web page information about a user's web page movement, The advertisement providing device, And a differential charging for an advertisement provider based on the step information, the match / mismatch information, and the action information. The method of claim 19, The content providing device, When receiving the user action information including the first step information from the first content providing apparatus on the basis of the access of the user terminal, the advertisement content is provided to the user terminal based on the received first step information, And an advertisement providing system collecting user action information based on providing advertisement contents corresponding to the first step information. The method of claim 19, The advertisement providing device, Receive and store affiliate site information from administrators. The content providing device, When the user terminal receives the affiliated site information from the advertisement providing device and the user terminal accesses the second content providing device based on the advertisement content, whether the second content providing device is the affiliated site based on the affiliated site information. The advertisement providing system for determining whether to transmit the collected user action information to the second content providing device. The method according to any one of claims 18 to 21, The advertisement providing device, Based on the stored point conversion information, a point corresponding to the step information and action information included in the user action information received from the content providing device and the matched / unmatched information stored in advance is generated, and the advertisement provider is generated based on the point. Ad serving system that charges for. The method according to any one of claims 18 to 21, The content providing device, And a search engine function for the keyword and provide a search result based on a search engine function to the user terminal. In a method for providing an advertisement in a system for providing an advertisement to a user terminal, Receiving a keyword from a user terminal; An advertisement corresponding to the keyword based on previously stored advertisement registration information, wherein the advertisement registration information includes an advertisement keyword, step information, step information, advertisement contents corresponding to the step information, and an advertisement provider ID. Providing advertising content of the keyword; Collecting user action information on a user's web page movement from the user terminal based on the advertisement content provision; And The step information, wherein the step information is the number of advertisements provided for the user's web page movement; Performing differential charging for the advertising provider based on the setting information for the Ad providing method comprising a. The method of claim 24, After providing the advertising content, Collecting user action information about a user's web page movement from the user terminal based on the advertisement content provision; The performing of the differential charging comprises: performing differential charging on an advertisement provider based on the step information, the match / mismatch information, and the user action information. The method of claim 25, The step of performing differential charging on the advertisement provider based on the step information, the match / mismatch information and the user action information, Generating points corresponding to the step information, coincidence / inconsistency information, and user action information based on previously stored point conversion information; And Performing differential charging on an advertisement provider based on the generated points; Ad providing method comprising a. The method of claim 26, Providing the advertising content, Determining whether a keyword received from the user is an advertisement keyword; If the keyword is an advertisement keyword, providing advertisement content corresponding to the keyword based on previously stored advertisement registration information; And If the keyword is not an advertisement keyword, providing previously stored advertisement content Ad providing method comprising a. The method according to any one of claims 25 to 27, After providing the advertising content, Receiving from the user terminal that the user terminal has connected to a first content providing device based on the advertisement content provision; Determining whether the first content providing device is affiliated; Increasing the step information of the collected user action information by a predetermined number when the first content providing device is affiliated; And Transmitting user action information with the step information increased to the first content providing device; Ad providing method further comprising. In the method for providing an advertisement in a system for providing an advertisement to a user terminal, Based on the connection of the user terminal, receiving first user action information including match / mismatch information, step information, an advertisement keyword, and an advertisement provider ID from the first content providing apparatus that the user terminal has previously accessed. Making; Providing advertisement content previously stored by an advertisement provider to the user terminal based on the step information and the advertisement keyword; Collecting second user action information on the user action generated by the user from the user terminal; And Performing differential charging on an advertisement provider based on the collected second user action information, step information and the match / inconsistency information; Ad providing method comprising a. The method of claim 29, Performing the charging, Generating points corresponding to the step information, coincidence / inconsistency information, and the second user action information based on previously stored point conversion information; And Performing differential charging on an advertisement provider based on the generated points; Ad providing method comprising a.

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