KR20050000931A - Advertising methods in accordance with query inputted on web browser - Google Patents

Abstract

PURPOSE: A method for advertising a site with a keyword inputted to a web browser using a site address table is provided to attain purpose of an online AD(ADvertisement) by making the web browser have to visit the specified site during web navigation. CONSTITUTION: If the keyword is inputted to the web browser, a keyword AD module transmits a request for inquiring that the keyword is registered in the table to an AD system(S24). The AD system checks that the keyword is registered to the table by referring to the table(S26). For the registered keyword, an address corresponding to the keyword is detected from the table based on a probability. The detected address is provided to the web browser of a user terminal(S27). The web browser connects to the site matched with the address(S28).

Description

How to advertise your site with search terms entered in a web browser {Advertising methods in accordance with query inputted on web browser}

The present invention relates to an advertisement method, and more particularly, to advertise a site through a communication network such as the Internet, when a user inputs a search term into a web browser mounted on a terminal, the web browser is registered to the corresponding site. The present invention relates to a method and system for advertising a site by linking the same.

Recently, with the development of information and communication technology, wired / wireless internet services are becoming a part of life, and onlineization of the paradigm of the industrial economy as a whole is rapidly progressing. As such, online offers a new challenge for society and the economy, which can be said to be dazzling by changes in the economic market. Of course, online provides companies with an effective communication channel to meet consumers. Therefore, companies are making great efforts to maximize corporate value through the organic combination of online and offline, one of which is related to online advertising.

Traditionally, advertising methods are media advertising through broadcast media (e.g. TV, radio) or print media (e.g. newspapers, magazines). However, these media advertisements put a heavy burden on advertisers due to the high cost of advertisements, and it was the traditional form of offline advertisements that were passed on to the general consumers and left the burdens.

On the other hand, online advertising has attracted more attention than traditional media advertising due to the explosive growth of online usage population.

Conventional Internet advertisements have various forms, including banner advertisements; Advertisement using a pop-up window; Guaranteed site ranking ads in the search results list provided by the game engine; Search category banner ads; Location-fixed advertising that preempts a particular area in a search result list to provide continuous advertising; And flash ads displayed on the homepage.

In various advertisements as described above, the advertisement effect is practical only when the user clicks on the advertisement and moves to the site associated with the advertisement. However, as users of these days have been fed up with traditional online advertisements, the clickthrough rate of advertisements is reported to be significantly lower than before.

For example, when a user visits a site, windows that open with the opening of the homepage (called a pop-up window) have long been considered as a means of interfering with users' web navigation. Even the pop-up closing program is widely used among users, which is a good example of this fact. In addition, in the case of the flash ad delays only the loading time of the web page, it has long been recognized as an obstacle to users to surf the web.

The present invention has been made to solve the above problems, by using a web browser that is necessarily used for surfing the web to configure the user to visit a specific site in the web navigation process, so that online advertising can achieve the purpose It is intended to provide the present invention.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to

1 illustrates a configuration of a network to which the present invention is applied.

Figure 2 illustrates a table containing addresses corresponding to a search word in accordance with the present invention.

3 illustrates a process in which an advertiser applies for an advertisement to an advertisement system according to the present invention through a communication network.

4 illustrates an example of an advertisement request web page provided to an advertiser.

FIG. 5 is a flowchart illustrating a process of connecting a web browser to a corresponding site when a search word is input to the web browser by operating the search word advertisement module included in the user terminal.

6 is a flowchart illustrating a process of selectively detecting an address corresponding to a search word in a table according to a query of a search word advertising module.

* Brief description of the major symbols in the drawings *

10: advertising system 20: user terminal 30: advertiser terminal

40: communication network 100: query ad module

In order to achieve the above object, the present invention provides an advertisement system including a table containing a search word and a plurality of site addresses corresponding thereto, and a search word advertisement module for monitoring whether a search word is input to the web browser and the web browser. In a network including a user terminal operating in conjunction; provides a method for advertising the site according to the search term entered in the web browser of the user terminal, the advertising method is (a) the search term advertising module is a search term in the web browser If input, sending a request to the advertising system for querying whether a search word is registered in the table; (b) in response, the advertising system checking whether the search term is registered with reference to the table; (c) detecting a registered search word based on a probability of any one of a plurality of addresses in the table corresponding to the search word; (d) providing the detected address to a web browser of the user terminal through a communication network; And, (e) the web browser of the user terminal comprises the step of connecting the site corresponding to this address to the received address.

Preferably, the table further includes a probability field containing an exposure frequency indicating a probability of selecting an address; and a number of access fields in which a site is selected corresponding to the probability; and the step (c) further includes the number of accesses. Any one of the addresses corresponding to the search word is randomly detected so that the exposure frequency obtained from the field is lower than the exposure frequency recorded in the probability field, and the advertisement can be made in proportion to the advertisement fee paid by the advertiser.

More preferably, the search word is input to the address bar of a web browser for inputting a site address, so that the search word is simply input to a browser installed in the terminal and configured to advertise the site.

More preferably, the search word is input to a search box of a web page into which a search word is input, and is configured to advertise the site as a search word is input to the web page irrespective of the browser.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a block diagram of a network for implementing a method for advertising a site with a search word according to the present invention.

Referring to FIG. 1, a network configuration embodying the present invention includes at least one user terminal 20; Advertising system 10; And, advertiser terminal 30 is configured to be connected to each other through a communication network (40). The communication network 40 may be configured as a wired or wireless communication network or a combination thereof, and may be any communication line that enables the user terminal 10 to be connected to a site identified by an address.

The user terminal 20 and the advertiser terminal 30 may include a general desktop computer; Notebook computer; It may be a PDA terminal or the like, and is provided with a communication device such as a modem that enables communication with the advertisement system via the communication network 40. In addition, the user terminal 20 and the advertiser terminal 30 is provided with a program for interpreting a web language called a web browser. In addition, the user terminal 20 is provided with the search word advertising module 100 of the present invention that operates as a plug-in of the web browser. When a search term is input to a web browser, the module 100 queries the advertising system 10 whether the search term corresponds to a search term registered in a table, and in response, connects the web browser to a site corresponding to the transmitted address. do. In addition, the advertiser terminal 30 is a device used to apply for a 'search term advertisement' according to the present invention to the advertisement system 10 of the present invention through the communication network 40. The advertiser operating the sites is an advertisement system 10 Pay a predetermined advertising fee and apply to the advertising system 10 for a search word advertisement according to the present invention.

On the other hand, the advertisement system 10 receives the advertisement request that the advertiser applies to provide a search term advertising service according to the present invention to the advertiser. To this end, the advertisement system 10 is interactively performed by the web server unit 11, the table registration unit 12, the billing execution unit 13, the address detection unit 14, and the search word advertisement service according to the present invention. And a database unit 17 for recording and managing information transmitted and received with the advertiser, and a database manager 16 for managing information contained in the database. Preferably, the advertisement system 10 of the present invention stores the installation file of the search word advertisement module according to the present invention in a predetermined storage device and transmits the installation file to the user terminal 20 at the request of the user terminal 20. It is configured to further include a program transmission unit 15.

More preferably, the advertising system 20 according to the present invention further includes an advertisement receiving unit 18, which provides a web interface that allows advertisers to apply for advertisements through the communication network 40. The advertisement request information received therefrom is stored in the advertisement request information unit 172 in the database unit 17 in association with the database management unit 16. The advertisement request information includes a search word corresponding to a search keyword; an address of a site to be connected; Contact; Advertising costs; and the like. And, the billing execution unit 13 in conjunction with the advertisement receiving unit 18, to provide a web interface for payment through the communication network 40, the advertising costs presented by the advertiser Mobilians Co., Ltd. Companies such as Danal provide payment methods such as mobile phone payments, credit card payments and online deposits online, and the advertiser's payment information received through the communication network is securely encrypted and transmitted to the approval center through the communication network.

In addition, the web server unit 11 outputs the results calculated by each component according to a request of a user or an advertiser through the communication network 40 as a web page and transmits the result to the user terminal 20 or the advertiser terminal 30. In addition, a gateway for receiving a request transmitted from the user terminal 20 and the advertiser terminal 30 is provided.

The table register 12 may include: a search word purchased by an advertiser to show how often the site is exposed to the user so that the site is exposed to the user at a probability corresponding to the advertisement fee paid by the advertiser for the advertisement; And the corresponding address. For example, when 'A' pays 300,000 won for the same search term and 'B' pays 150,000 won for the same search term, the table creation unit 21 displays an exposure frequency of 2 in the table. B is recorded as 1. An example of such a table is shown in FIG.

2, the table includes a search term field; An address field corresponding to the search term; And a probability field for recording the exposure probability. The search term is a search keyword that the search term advertisement module 100 refers to connecting a web browser operated in the user terminal 10 to a site. As in the example of the table, when the search word "newspaper" is input to the web browser, the search word advertising module 100 of the present invention whether the search word is registered in the table to the address detection unit 14 through the web server unit 11 Inquire. Then, the address detecting unit 14, in conjunction with the database manager 16, refers to a field containing the exposure probability of the table included in the table information unit 171 in the database unit 17, and according to the frequency of the current user terminal ( 10) the web address of the user terminal 20 is connected to the web browser activated in 2 times to the Dong-A Ilbo site (donga.com) and the first to the JoongAng Ilbo site (joins.com). Provide it to the browser. This is described in detail below.

Meanwhile, when an advertiser pays a predetermined advertising fee and purchases a search word, the operator of the advertisement system 20 may search for a table purchased through a table register 21 and an address such as an IP and a domain of a site to be advertised. The frequency of exposure described above is recorded.

Next, the program transmitter 15 stores the installation file of the search word advertisement module 100 according to the present invention, and downloads it to the user terminal 20 through the communication network 40 at the request of the user. In this case, the terminal 20 is installed as a plug-in in a web browser, for example, the "explorer" of Microsoft Corporation.

Hereinafter, an embodiment in which 'search word advertisement' according to the present invention is implemented using the above-described network configuration will be described. In an example of the present invention, an advertiser may apply for an advertisement to an advertisement system online. FIG. 3 illustrates a process in which an advertiser applies for advertisement to an advertisement system through a communication network.

Referring to FIG. 3, the advertiser connects to the advertisement system 10 using the terminal 30. And, optionally, the authentication information (eg, ID and password) obtained in the member registration process is transmitted to the web server unit 11 of the advertisement system 20. In response, the web server unit 11 determines the registered member by comparing with the member information stored in the database unit 17 in cooperation with the database management unit 160 with reference to the received authentication information. The user is given permission to use (S31, S32).

In addition, the user receives a web page as shown in FIG. 4 through a predetermined web navigation process and outputs it through a web browser of the terminal 30 (S33). The web page provides information necessary for an advertiser to request an advertisement. It is a web interface that allows transmission to the system 10.

Referring to FIG. 4, a web page 50 requesting a search word advertisement according to the present invention includes a search word keyword input area 51 for searching for a search word input to the web page; An area 52 for inputting an address of a site to connect to; An area 53 for inputting an amount to be paid for an advertisement fee; Advertiser name 54, mail address 55; Address 56; A phone number input area 57. The address of the site may be preferably an IP or a domain, more preferably IP. On the other hand, the advertising costs are arbitrarily selected by the advertiser, and as described above, the probability of connecting the site is determined according to the paid advertising costs. Meanwhile, in the present invention, it is apparent to those skilled in the art that the specific configuration of the search word advertisement web page 50 may be variously modified as necessary.

When the search word advertisement web page 50 as shown in FIG. 4 is provided, the advertiser inputs each information to the received web page and transmits the input information to the advertisement system 10 (S34). The advertisement request information transmitted from the terminal 30 used by the advertiser is transmitted to the advertisement system 10 of the present invention through the communication network 40 and received by the advertisement receiving unit 18.

Then, the advertisement receiving unit 18 stores and stores the advertisement request information obtained through the web page 50 in the advertisement request information unit 172 in the database unit 17. At this time, the table registration unit 12 The necessary information is included in the table by referring to the received advertisement request information (S36). Preferably, the billing execution unit 13 that operates in conjunction with the advertisement receiving unit 18 prepares a web page to pay the amount corresponding to the advertisement cost through the communication network 40 with reference to the received advertisement request information. Output to the web browser of the advertiser terminal (30). Then, the advertiser receives the payment information necessary for this web page and sends it to the approval center to pay the advertising fee. The approval center then notifies the advertiser of the approval via the advertising system 10.

Accordingly, the table registerer 12 determines the exposure frequency of the requested advertisement with reference to the received advertisement request information and stores the frequency of the requested advertisement in the table. Extracted from the advertisement request information unit 161 and compared with each other. As a result, the frequency of exposure of the requested advertisement is determined to correspond to the exposure frequency to the advertisement cost, and this is recorded in the probability field of the table.

FIG. 5 is a flowchart illustrating a process of connecting a web browser to a corresponding site when a search word is input to the web browser by operating the search word advertisement module included in the user terminal.

Referring to FIG. 5, together with the operation of the web browser in the user terminal 20, the search word advertisement module 100 according to the present invention starts to monitor whether a search word is input to the web browser (S21 and S22). .

The user starts a web browser and enters a search word directly in an address bar located at the top of the screen, or enters a search word in a form search box on a received web page to navigate to a desired site or search for information. Meanwhile, the search word advertisement module 100 according to the present invention monitors whether a search word is input in the address bar or the search box, and if it is determined that the search word is input (S23), the search word input to the web browser is registered in a table. The request for querying whether the information is transmitted is transmitted to the address detection unit 14 of the advertisement system 10 through the communication network 40 (S24).

In response, the address detector 14, in conjunction with the database manager 16, initiates a search for a table in the table information section 17 in the database section 17 to determine whether the search term is contained in the table. (S25, S26).

In the case of determining that the search word is registered in the step S26, the address detector 14 detects one of a plurality of registered addresses for the search word by referring to the probability field of the table, and the user terminal 20 through the communication network 40. Provided in the web browser (S27). This process will be described in detail with reference to FIG. 6 below.

Then, the search term advertising module 100 installed as a plug-in of the web browser connects the web browser to the address received from the advertising system 10 through the communication network 40 (S28). It is desirable to activate a new window other than the window shown in the figure and connect the site corresponding to the address to this window. On the other hand, the address detection unit 14 detects the address and adds the number of times of connection to the number of times of connection of the table.

6 is a flowchart illustrating a process of selectively detecting an address corresponding to a search word in a table according to a query of a search word advertising module.

Referring to FIG. 6, when the address detecting unit 14 receives a request from the user terminal 20 through the communication network 40 to inquire whether a search word input to a web browser is registered in a table, the address manager 14 may be connected to the database manager 16. In cooperation with each other, the table stored in the table information unit 171 is opened (S31).

Then, it is checked whether there is a search word corresponding to the search word input from the user terminal 20 (S32), and if there is no search word, the fact is notified to the search word advertisement module 100 through the communication network 40. To be able to work (S321).

In step S33, the address detector 14 detects any one address arbitrarily. At the same time, the address detector 14 calculates an exposure frequency obtained by the cumulative access times of the detected addresses with respect to the total cumulative access times of addresses having the same search word by referring to the detected number of access fields of the address (S34). If the calculated exposure frequency is smaller than the exposure frequency recorded in the table, the address detector 14 transmits the detected address to the web browser of the user terminal 20 through the communication network 40 (S35).

If the calculated exposure frequency is greater than the exposure frequency contained in the table, another process is detected arbitrarily and the above-described steps (S33 and S34) are repeated.

Referring to the table of FIG. 2, if the search word advertisement module 100 arbitrarily detects an address of the Dong-A Ilbo corresponding to the search word 'newspaper', the exposure frequency calculated as the number of accesses 429 is less than '0.7' contained in the table. Calculate the That is, it is calculated whether the exposure frequency calculated as the ratio of the Dong-A Ilbo (429/683 ≒ 0.6) out of the total number of 683 (429 + 254) accesses to newspaper-registered addresses is less than the exposure frequency (0.7) listed in the table. The search word advertisement module 1100 transmits the detected address only to the web browser of the user terminal 10 when it is calculated small. In the example of FIG. 2, since the calculated exposure frequency of the Dong-A Ilbo is less than 0.7, the detected Dong-A Ilbo address is transmitted to the user terminal 20.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to the present invention, when a user inputs a search word in a web browser open in a user terminal by solving the above-described problem, the user can expose the user to the site by connecting the web browser to a site having a corresponding address. In addition, in the present invention, the advertiser can set and pay the advertising costs according to his or her choice, so that the advertiser can freely apply for the advertisement at any time according to the utility value or the need of the advertisement, and the operator performs the advertisement in response to the paid advertising cost. It is effective to provide differentiated advertising services according to the advertiser's choice.

Claims (5)

An advertisement system including a table including a search word and a plurality of site addresses corresponding thereto, and a search term advertisement module for monitoring whether a search word is input to a web browser and a user terminal operating in conjunction with the web browser; The present invention relates to a method of advertising a site according to a search word entered in a web browser of the user terminal. (a) when the search term advertisement module inputs a search term into a web browser, transmitting a request to the advertisement system to query whether a search term is registered in the table; (b) in response, the advertising system checking whether the search term is registered with reference to the table; (c) detecting a registered search word based on a probability of any one of a plurality of addresses in the table corresponding to the search word; (d) providing the detected address to a web browser of the user terminal through a communication network; And, (e) the web browser of the user terminal connecting the site corresponding to the address to the received address. The method of claim 1, The table further includes a probability field containing an exposure frequency indicating a probability of selecting an address; and a number of access fields in which a site is selected corresponding to the probability. In the step (c), any one of the addresses is detected so that the exposure frequency obtained from the access frequency field is smaller than the exposure frequency recorded in the probability field. The method of claim 2, Advertisement method according to the search word, characterized in that the frequency of exposure of the address contained in the probability field is proportional to the advertising fee paid by the advertiser. The method of claim 1, The search word is an advertising method according to the search word, characterized in that entered into the address bar of the web browser for entering the site address. The method of claim 1, The search word is an advertisement method based on a search word, characterized in that the search word is input to the search box of the web page.