KR20080080989A - 광고 키워드 교차-판매를 용이하게 하는 시스템 및 방법 - Google Patents

광고 키워드 교차-판매를 용이하게 하는 시스템 및 방법 Download PDF

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Publication number
KR20080080989A
KR20080080989A KR1020087014362A KR20087014362A KR20080080989A KR 20080080989 A KR20080080989 A KR 20080080989A KR 1020087014362 A KR1020087014362 A KR 1020087014362A KR 20087014362 A KR20087014362 A KR 20087014362A KR 20080080989 A KR20080080989 A KR 20080080989A
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South Korea
Prior art keywords
keyword
cross
keywords
search
selling
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Korean (ko)
Inventor
슈쩐 농
잉 리
타렉 나즘
리 리
휴아전 쩡
젱 첸
벤유 장
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마이크로소프트 코포레이션
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Publication of KR20080080989A publication Critical patent/KR20080080989A/ko
Abandoned legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
KR1020087014362A 2005-12-15 2006-11-13 광고 키워드 교차-판매를 용이하게 하는 시스템 및 방법 Abandoned KR20080080989A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/300,918 US7788131B2 (en) 2005-12-15 2005-12-15 Advertising keyword cross-selling
US11/300,918 2005-12-15

Publications (1)

Publication Number Publication Date
KR20080080989A true KR20080080989A (ko) 2008-09-05

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ID=38163247

Family Applications (1)

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KR1020087014362A Abandoned KR20080080989A (ko) 2005-12-15 2006-11-13 광고 키워드 교차-판매를 용이하게 하는 시스템 및 방법

Country Status (6)

Country Link
US (1) US7788131B2 (https=)
EP (1) EP1960911A4 (https=)
JP (1) JP5478889B2 (https=)
KR (1) KR20080080989A (https=)
CN (1) CN101331487A (https=)
WO (1) WO2007070199A1 (https=)

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KR101036132B1 (ko) * 2008-11-25 2011-05-23 엔에이치엔비즈니스플랫폼 주식회사 광고주 데이터를 이용하여 클러스터를 생성하고, 이를 바탕으로 정보를 제공하기 위한 방법과 시스템 및 컴퓨터 판독 가능한 기록 매체
WO2017099454A1 (ko) * 2015-12-08 2017-06-15 전자부품연구원 마인드맵 기반 키워드 검색 방법 및 이를 위한 장치
KR20170098881A (ko) * 2015-01-20 2017-08-30 이베이 인크. 키워드 품질을 결정하기 위한 사용자 데이터의 처리 및 분석

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