KR20080034237A - Advertisement service method by notice and system using the same - Google Patents

Abstract

A method and a system for providing an AD(ADvertisement) service by using bulletins are provided to offer a user terminal an answer corresponding to the bulletin registered by a user and AD information related to the answer in real-time, and maximize AD effect by program the answer and the related AD information at the same time. A response determiner(710) determines whether not a bulletin registered by a user requests a real-time answer. An answer registration checker(720) checks registration of an answer corresponding to the bulletin when the registered bulletin requests the real-time answer. An AD information extractor(730) extracts AD information related to at least one of the bulletin and the answer by using a keyword extracted from at least one of the bulletin or the answer when the answer corresponding to the bulletin is registered. An AD information transmitter(740) transmits the answer and the AD information to a user terminal through a client terminal, which is installed in the user terminal by receiving agreement from the user.

Description

Advertising service method and system using posts {ADVERTISEMENT SERVICE METHOD BY NOTICE AND SYSTEM USING THE SAME}

1 is an exemplary system diagram for carrying out the present invention.

FIG. 2 is a flowchart illustrating a process of installing a client module in a user terminal in the system shown in FIG. 1.

3 is a flowchart illustrating an advertisement service method using a bulletin board according to an embodiment of the present invention.

4 is an exemplary view of a post registration window according to the present invention.

5 is an exemplary view of the response information and advertisement information displayed on the display window of the user terminal according to the present invention.

6 is another exemplary view of the response information and the advertisement information displayed on the display window of the user terminal according to the present invention.

7 is a block diagram illustrating an advertisement service system using a post according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

710: post response notification decision unit

720: Post answer registration judgment

730: advertising information extraction unit

740: advertisement information transmission unit

The present invention relates to an advertisement service using a post, and more particularly, to an advertisement service method using a post that enables a user terminal to confirm in real time through the user terminal the advertisement information related to the reply content and the answer content received by the user, and It's about that system.

In general, a user accesses an online website where information can be obtained, and registers a post of a question content through a bulletin board provided by the site in order to obtain information that the user is curious about.

In this case, when the website where the post is registered is a website of a professional field such as a hospital, a medical clinic, or a stock, an answer corresponding to the post is provided by the person who provides the website.

However, in order to check whether a user registers an answer to a post and the contents of an answer, the user must directly access the website where the post is registered. That is, the user may inconvenience the user because the user must visit the website where the post is registered from time to time and check whether or not the answer is registered.

In addition, there is a drawback that the search time may take a lot if the user searches through the website for questions.

Therefore, there is a need for an efficient method and system that can check whether an answer has been registered and its contents without accessing a website where a user has registered a post, and can provide additional information related thereto.

The present invention has been made to solve the problems of the prior art as described above, the advertisement service method using a post that can provide in real time to the user terminal the response information and the advertisement information associated with the response corresponding to the registered user posts And to provide the system.

In addition, an object of the present invention is to maximize advertisement effect by providing advertisement information related to the user post with the response information of the user post.

In addition, an object of the present invention is to determine the effect of the advertisement by measuring the number of clicks of the advertisement information related to the post content or the answer content provided with the answer content, and to confirm the user satisfaction with the answer content.

In order to achieve the above object and solve the problems of the prior art, the advertising service method using a post according to an embodiment of the present invention comprises the steps of determining whether the user post registered through the network is a real-time response notification request post Checking whether the post corresponding to the post is a real-time answer notification request; if an answer corresponding to the post is registered, associated with any one or more of the post and the answer; Extracting the advertisement information and the information on the answer to display the information on the answer and the extracted advertisement information on the screen of the user terminal through a client program module installed in the user terminal upon approval of the user; The extracted advertisement information to the user terminal Characterized in that it comprises the step of transmitting.

In this case, the extracting of the advertisement information may extract a keyword from at least one of the post content and the answer content, and extract the advertisement information related to the extracted keyword.

In this case, the extracting of the advertisement information may extract pre-allocated advertisement information according to the bulletin board in which the post is registered.

In this case, the advertisement information may be a text ad, a banner ad, a keyword ad, a targeting ad such as an e-mail ad, a context ad, and an affiliate marketing. The advertisement information may be at least one of internet advertisements, such as advertisements obtained through banner exchange and point build-up methods.

Advertisement service system using a post according to an embodiment of the present invention is a post reply notification determination unit for determining whether a user post registered through the network is a real-time response notification request post, the post is a real-time response notification request post When the answer corresponding to the post is registered, the post answer registration determination unit for checking whether to register the answer corresponding to the post, the advertisement information for extracting the advertisement information associated with any one or more of the post and the answer The information on the answer and the extracted advertisement such that the information on the answer and the extracted advertisement information are displayed on the screen of the user terminal through a client program module installed in the user terminal by approval of the extractor and the user. Transmitting information to the user terminal Characterized in that it comprises an advertising information transmission unit.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration for explaining an advertising service method using a post according to an embodiment of the present invention.

Referring to FIG. 1, a system for performing an advertisement service method using a post according to the present invention includes a user terminal, an advertisement service system, a website, and an advertisement information provider.

The user terminal accesses a website through a wired or wireless network, registers posts for a user's question, and receives and installs a client module from an advertisement service system so as to receive a response to the received post in real time. . In addition, when an answer to a post registered by the user is registered, the user terminal receives the reply information and the advertisement information on the post through the advertisement service system and displays it on the screen.

At this time, when a website is registered, when an answer to a post registered by a user is registered, an item that can receive the registered answer information in real time through a client module installed in the user terminal (hereinafter, "real time answer"). Notification item ", and receives the response information and the advertisement information for the post through the advertisement service system and displays it on the screen only when the real-time reply notification item is selected by the user when registering the post.

The advertisement service system installs the client module in the user terminal when a request for the installation of the client module for the user terminal is received through the website, and when the response information for the post registered by the user is received from the website, the post or The advertisement information related to the response information is extracted from the advertisement provided from the advertisement information provider, and the answer information and the extracted advertisement information are transmitted to the user terminal.

In this case, the advertisement service system may link the post registered on the website with the user terminal information. When the answer information about the user's post is received from the website, the advertisement service system may use the linked user terminal information to provide the response information and the advertisement information. It can be transmitted to the user terminal through the client module installed in the user terminal.

FIG. 2 is a flowchart illustrating a process of installing a client module in a user terminal in the system shown in FIG. 1.

Referring to Figure 2, the client module real-time response notification program installation process according to the present invention, the user accesses the website through which the user can inquire questions, the user through the bulletin board configured on the website of the user Register your post. At this time, when a post is registered, a real-time answer notification item is selected to receive a response information and advertisement information in real time through a client module installed in the user terminal when an answer to a post registered by the user is registered.

At this time, if the user terminal does not have a client module that can receive the response information for the post in real time to download and install a real-time program that is a client module. For example, the authentication content of the module installation is transmitted to the user terminal through the website, and if the user agrees to the module installation, the client module is installed in the user terminal through the advertisement service system. At this time, the client module may be automatically downloaded and installed when the real-time answer notification item is selected in real time, and may be downloaded and installed by the user's selection.

3 is a flowchart illustrating an advertisement service method using a bulletin board according to an embodiment of the present invention. Here, it is assumed that the user terminal has a client module installed.

Referring to FIG. 3, the advertisement service method using the bulletin board according to the present invention can be seen in FIG. 3, the advertisement service method using the bulletin board according to the present invention indicates whether a user post registered through a network is a real time response notification request post. Determining whether the post is a real-time answer notification request post; checking whether or not the answer corresponding to the post is registered; if the answer corresponding to the post is registered, any of the post and the answer Extracting advertisement information related to one or more and the response to display the information on the answer and the extracted advertisement information on the screen of the user terminal through a client program module installed in the user terminal upon approval of the user. Information on the said and said extracted advertising information Transmitting to the party terminal.

That is, in the advertisement service method using the bulletin board according to the present invention, a user terminal accesses a website through a wired or wireless network, and registers a post of a content that the user wants to answer in the bulletin board configured on the website. In this case, when registering a post, select a real-time answer notification item that can receive answer information in real time through the client module.

That is, as can be seen in an example of the post registration window according to the present invention shown in Figure 4, when registering a post on the bulletin board provided on the website receives the response information of the post in real time through the client module installed in the user terminal Select the real-time response notification item 410 is provided in the post registration window to do so.

In this case, when an answer to a post registered on a bulletin board of the website is registered, in order to transmit the registered answer information to the user terminal of the corresponding post, the user terminal information on the post is received. Here, the received user terminal information and post information registered by the user are transmitted to the advertisement service system through the website.

The advertisement service system receives post information and user terminal information and links the post with the user terminal. In this case, the user terminal information linked to the post may be login information of the user or client module information installed in the user terminal.

The advertisement service system receives response information from a website when an answer to a user post is registered, and extracts advertisement information related to the post content or the response content from the advertisement information provided from the advertisement information provider.

In this case, the advertisement information may be provided through a contract with a company that provides an advertisement service system from a company that provides advertisement information.

In this case, the advertisement information provided from the advertisement information provider may be stored in a database provided in the advertisement service system or stored in an advertisement information storage device provided externally. That is, the advertisement service system extracts the advertisement information from the internal database when the advertisement information is stored in the internal database, and accesses the advertisement information storage device by accessing the advertisement information storage device when the advertisement information is stored in the external advertisement information storage device. Extract.

In this case, the advertisement service system may extract a keyword from at least one of post content and answer content, and extract advertisement information related to the extracted keyword. That is, the advertisement information related to the keyword may be extracted by searching the database in which the advertisement information is stored using the extracted keyword. For example, if the keyword is "stomach ulcer", the advertisement information related to "stomach ulcer" may be extracted by searching the database with "stomach ulcer". Here, a method of extracting a keyword from a specific content is obvious to those skilled in the art, and description thereof will be omitted.

In this case, the advertisement service system may extract pre-allocated advertisement information according to the bulletin board in which the post is registered. That is, if bulletin boards that can register posts are classified according to categories, advertisement information for each bulletin board is pre-assigned. If answers to posts are registered, the pre-allocated advertisement information of the bulletin boards where the post is registered is displayed. Extract.

When the advertisement information is extracted from the post content or the answer content, the advertisement service system transmits the response content and the extracted advertisement information to the user terminal through a client module installed in the user terminal. In this case, the transmitted advertisement information may be banner advertisement information.

At this time, the advertisement service system does not receive the response information and the extracted advertisement information from the user terminal linked to the post, for example, a preset time when the user terminal is turned off or the client module installed in the user terminal is terminated. If it is determined whether the user terminal can be received at intervals and the user terminal is switched to the case where the user terminal can be received, the response information and the extracted advertisement information for the post are transmitted to the user terminal.

The user terminal displays the response information and the advertisement information on the user post received through the client module on the user terminal display window.

In this case, the answer information displayed on the display window of the user terminal may be an answer content for the post, or may be a notification content indicating that the answer content is registered. The description thereof will be described in detail with reference to FIGS. 5 to 6.

5 to 6 are exemplary diagrams for the response information and the advertisement information displayed on the display window of the user terminal according to the present invention.

Referring to FIG. 5, as can be seen in the response information 510 and the advertisement information 540 displayed on the user terminal display window, the response information 510 is notification information indicating that the answer is a post, content of the post reply 520, and the like. It may include additional information 530. That is, the answer information includes all the answers to the post, so that users do not have to access the website where the post is registered and check the contents of the post.In addition, the additional information related to the post and the answer is included by including additional information related to the post and the answer. Information can be provided.

In this case, as shown in FIG. 5, the additional information 530 may be information capable of continuously receiving information related to the post or the answer content, and the continuous reception of the additional information may be determined according to a user's selection. It is desirable to.

In this case, the advertisement information 540 may be a flash image, a brand image, or the like, and may include website information related to the advertisement information. That is, when the advertisement information is selected, it may be automatically moved to the website included in the advertisement information.

Referring to FIG. 6, as can be seen in the response information 610 and the advertisement information 640 displayed on the display of the user terminal, the response information 610 is selected by the user and the notification information 620 indicating that the post is an answer. Includes the site information 630 including URL information that automatically moves to a registered website or a bulletin board of a website.

That is, the user may click on the site information 630 including the URL information in order to check the contents of the reply to the post, thereby automatically moving to the website where the contents of the reply to the post are registered. Of course, when the user posts automatically go to the registered website, the user's registered posts may be automatically selected.

In this case, as shown in FIG. 5, the advertisement information 640 may be a flash image, a brand image, or may include website information related to the advertisement information.

Referring back to FIG. 3, when the answer information and the advertisement information displayed on the display of the user terminal are the same as the example shown in FIG. 6, the user automatically accesses the website by clicking the answer information in order to check the reply content of the post. And, check the contents of the posts posted by the user through the bulletin board of the website.

In addition, when the advertisement information displayed on the display window of the user terminal is selected, information indicating that the advertisement information has been selected (advertisement information selection) is automatically transmitted to the advertisement service system, and the advertisement service system updates the number of selections of the corresponding advertisement to update the advertisement information. You can check the number of selections. That is, the advertisement effect can be confirmed by the updated advertisement selection count for each advertisement information, and the advertisement information provider providing the advertisement information through the advertisement selection count, for example, a pharmaceutical company, a credit card company, a financial company, an insurance company, etc. Ad revenue can be obtained from

 Of course, if the user terminal selects the advertisement information, the user terminal may automatically go to the website included in the advertisement information to obtain a lot of advertisement information related to the post and the answer content.

The user terminal in the present invention can be further extended to portable devices such as mobile phones, laptops, PDAs, etc., which can be wired or wirelessly connected, in addition to a normal personal computer, and this means that the response information and advertisement information message data expressed through the client module program are SMS. Since it is possible to be transmitted to a specific mobile communication terminal in the form of a short message such as (Short Messaging Service), the client module of the present invention designates post information to be converted into message data in the advertisement service system, and is input by the user. By transmitting the telephone number of the mobile communication terminal, it is possible to transmit the reply information and the advertisement information in the form of a short message. In this case, the advertisement information is preferably transmitted as text.

In addition, in transmitting the message form, it is possible to transmit the response information and the advertisement information message data in the form of a message such as MMS (Multi Messaging Service), and the form of the transmitted data is a simplified form of a message including an image such as a picture or a video. It is possible to send information including the form of information or the content of the message is converted to RSS (Rich Site Summary). At this time, the advertisement information is preferably transmitted as an image such as a brand image, a flash image, a video.

7 is a block diagram illustrating an advertisement service system using a post according to an embodiment of the present invention.

Referring to FIG. 7, the advertisement service system using the post according to the present invention includes a post reply notification determining unit 710, a post answer registration determining unit 720, an advertisement information extracting unit 730, and an advertisement information transmitting unit 740. It includes.

The post reply notification determination unit 710 determines whether the user post registered through the network is a real-time reply notification request post. That is, a function item for receiving a response to a post registered by a user in real time through a client module installed in the user terminal. For example, the real-time answer is determined through whether the real-time reply notification item shown in FIG. Determine whether to notify.

The post answer registration determination unit 720 checks whether a reply corresponding to the post is registered if the post registered by the user is a post request for real time response notification. At this time, whether or not the answer is registered in the post when the answer can be automatically transmitted through the website where the post is registered, the post reply registration determination unit 720 is a preset time for the response information for the user post stored in the website It is also possible to determine whether to register a response by connecting periodically.

The advertisement information extractor 730 extracts advertisement information related to the post or the answer when the answer corresponding to the post is registered.

In this case, the advertisement information may be provided through a contract with a company providing an advertisement service system from a company providing advertisement information, and the advertisement information provided from the advertisement information provider is provided in a database (ad DB) provided in the advertisement service system. Can be stored in.

In this case, the advertisement information extracting unit 730 may extract a keyword from at least one of the post content and the answer content, and extract the advertisement information related to the extracted keyword. That is, by searching the advertisement DB in which the advertisement information is stored using the extracted keyword, advertisement information related to the keyword may be extracted.

At this time, the advertisement information extractor 730 may extract pre-allocated advertisement information according to the bulletin board in which the post is registered. That is, if bulletin boards that can register posts are categorized by category, advertisement information for each bulletin board is pre-assigned, and if an answer is posted, the previously assigned advertisement information of the bulletin board to which the post is registered is displayed. Extract.

The advertisement information transmitting unit 740 provides the response information and the extracted advertisement information so that the response information and the extracted advertisement information corresponding to the post are displayed on the screen of the user terminal through the client program module installed in the user terminal by the user's approval. Send to the user terminal.

In this case, the advertisement information transmitted to the user terminal may be internet advertisement information such as banner advertisement information.

In this case, the advertisement information transmitting unit 740 does not receive the response information and the extracted advertisement information from the user terminal, such as when the user terminal is turned off or when the client module installed in the user terminal is terminated. In response to determining whether the user terminal can be received and the user terminal is switched to the case where it can be received, the response information and the extracted advertisement information for the post are transmitted to the user terminal.

The advertisement service method using the post according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and floptical disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

Advertisement service method and system using the post of the present invention, it is possible to maximize the effect of the advertisement by providing the response information corresponding to the registered user post and the advertisement information related to the post content or the response content to the user terminal in real time.

In addition, the present invention can increase the revenue of the advertising company and the company providing the advertising service due to the maximization of the advertising effect.

In addition, the present invention can deliver the response information to the user posts in real time to enhance the customer service, and can increase the sales by inducing the customer re-visit.

In addition, the present invention can determine the effect of advertising by measuring the number of clicks on the user's advertisement information, and can confirm the user satisfaction with respect to the content of the answer.

Claims (12)

Determining whether a user post registered through the network is a post request for real-time response notification; If the post is a real-time answer notification request post, checking whether or not a response corresponding to the post is registered; If an answer corresponding to the post is registered, extracting advertisement information related to any one or more of the post and the answer; And The information on the answer and the extracted advertisement information are displayed on the screen of the user terminal such that the information on the answer and the extracted advertisement information are displayed on the screen of the user terminal through a client program module installed in the user terminal upon approval of the user. Sending to the user terminal Advertising service method using a post comprising a. The method of claim 1, Extracting the advertisement information And extracting a keyword from at least one of the post content and the answer content, and extracting advertisement information related to the extracted keyword. The method of claim 1, Extracting the advertisement information Advertising service method using a post, characterized in that for extracting pre-allocated advertising information according to the bulletin board is registered. The method of claim 1, The advertisement information Targeting ads such as text ads, banner ads, keyword ads, email ads, banner exchanges through context ads, and affiliate marketing (affiliate) Advertising service method using a post, characterized in that at least one of the advertising information of the Internet, such as advertising obtained through a banner exchange and a point build-up method. The method of claim 1, Advertising service method using the post Linking the registered post with the user terminal Contains more The advertisement service method using the post, characterized in that for displaying the response information and the extracted advertisement information for the registered post on the screen of the linked user terminal. The method of claim 1, Advertising service method using the post And when the answer corresponding to the post is registered, converting the answer information and the extracted advertisement information into a message and transmitting the message to the terminal designated by the user. The method of claim 1, The information on the answer and the extracted advertisement information are displayed on the screen of the user terminal such that the information on the answer and the extracted advertisement information are displayed on the screen of the user terminal through a client program module installed in the user terminal upon approval of the user. The step of transmitting to the user terminal Determining whether the user terminal can receive the information about the answer and the extracted advertisement information at a predetermined cycle; And If the user terminal can be received, the information on the answer to display the information on the answer and the extracted advertisement information on the screen of the user terminal through a client program module installed in the user terminal upon approval of the user. And transmitting the extracted advertisement information to the user terminal. Advertising service method using a post characterized in that it comprises. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 7 is recorded. A post reply notification determination unit determining whether a user post registered through the network is a post response request; A post answer registration determination unit to check whether or not a response corresponding to the post is registered when the post is a real time response notification request post; An advertisement information extracting unit extracting advertisement information associated with any one or more of the post and the answer when an answer corresponding to the post is registered; And The information on the answer and the extracted advertisement information are displayed on the screen of the user terminal such that the information on the answer and the extracted advertisement information are displayed on the screen of the user terminal through a client program module installed in the user terminal upon approval of the user. Advertising information transmission unit for transmitting to the user terminal Advertising service system using a post comprising a. The method of claim 9, The advertisement information extraction unit And extracting a keyword from at least one of the post content and the answer content, and extracting advertisement information related to the extracted keyword. The method of claim 9, The advertisement information extraction unit Advertising service system using a post, characterized in that for extracting the pre-allocated advertising information according to the bulletin board registered the post. The method of claim 9, The advertisement information Advertising service system using a post, characterized in that the Internet advertising information.

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