KR20070055583A - 타겟을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ)시스템 및 방법 - Google Patents

타겟을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ)시스템 및 방법 Download PDF

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Publication number
KR20070055583A
KR20070055583A KR1020077007596A KR20077007596A KR20070055583A KR 20070055583 A KR20070055583 A KR 20070055583A KR 1020077007596 A KR1020077007596 A KR 1020077007596A KR 20077007596 A KR20077007596 A KR 20077007596A KR 20070055583 A KR20070055583 A KR 20070055583A
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KR
South Korea
Prior art keywords
wireless terminal
location
feature
profile
user
Prior art date
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Ceased
Application number
KR1020077007596A
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English (en)
Korean (ko)
Inventor
잭 스틴스트라
알렉산더 간트만
크리크 스티븐 테일러
리렌 첸
Original Assignee
콸콤 인코포레이티드
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Application filed by 콸콤 인코포레이티드 filed Critical 콸콤 인코포레이티드
Publication of KR20070055583A publication Critical patent/KR20070055583A/ko
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
    • G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
    • G01S19/13—Receivers
    • G01S19/14—Receivers specially adapted for specific applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W60/00—Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W8/00—Network data management
    • H04W8/18—Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020077007596A 2004-08-31 2005-08-31 타겟을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ)시스템 및 방법 Ceased KR20070055583A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/931,309 2004-08-31
US10/931,309 US20060064346A1 (en) 2004-08-31 2004-08-31 Location based service (LBS) system and method for targeted advertising

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR1020097019967A Division KR20090106664A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법

Publications (1)

Publication Number Publication Date
KR20070055583A true KR20070055583A (ko) 2007-05-30

Family

ID=35788079

Family Applications (4)

Application Number Title Priority Date Filing Date
KR1020077007596A Ceased KR20070055583A (ko) 2004-08-31 2005-08-31 타겟을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ)시스템 및 방법
KR1020137010765A Abandoned KR20130048802A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법
KR1020117027549A Ceased KR20110133061A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법
KR1020097019967A Ceased KR20090106664A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법

Family Applications After (3)

Application Number Title Priority Date Filing Date
KR1020137010765A Abandoned KR20130048802A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법
KR1020117027549A Ceased KR20110133061A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법
KR1020097019967A Ceased KR20090106664A (ko) 2004-08-31 2005-08-31 타깃을 정하여 광고하기 위한 위치 기반 서비스(ｌｂｓ) 시스템 및 방법

Country Status (7)

Country Link
US (1) US20060064346A1 (enExample)
EP (1) EP1800502A1 (enExample)
JP (3) JP2010063114A (enExample)
KR (4) KR20070055583A (enExample)
CN (1) CN101049034B (enExample)
CA (1) CA2588241A1 (enExample)
WO (1) WO2007030093A1 (enExample)

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KR20140048931A (ko) * 2011-06-06 2014-04-24 엔플루언스 미디어 인코포레이티드 소비자 주도형 광고 시스템
KR101430443B1 (ko) * 2007-08-14 2014-08-14 엘지전자 주식회사 단말기의 정보 출력 방법 및 이를 이용한 단말기
US10470021B2 (en) 2014-03-28 2019-11-05 autoGraph, Inc. Beacon based privacy centric network communication, sharing, relevancy tools and other tools

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