KR20060083201A - 광고 시스템에서 위치 정보 결정 및／또는 사용 - Google Patents

광고 시스템에서 위치 정보 결정 및／또는 사용 Download PDF

Info

Publication number
KR20060083201A
KR20060083201A KR1020067004465A KR20067004465A KR20060083201A KR 20060083201 A KR20060083201 A KR 20060083201A KR 1020067004465 A KR1020067004465 A KR 1020067004465A KR 20067004465 A KR20067004465 A KR 20067004465A KR 20060083201 A KR20060083201 A KR 20060083201A
Authority
KR
South Korea
Prior art keywords
information
advertisement
geolocation
request
determining
Prior art date
Application number
KR1020067004465A
Other languages
English (en)
Korean (ko)
Inventor
레슬리 에
스리드하 레이머스워미
체 퀴안
Original Assignee
구글 잉크.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by 구글 잉크. filed Critical 구글 잉크.
Publication of KR20060083201A publication Critical patent/KR20060083201A/ko

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
KR1020067004465A 2003-09-03 2004-08-23 광고 시스템에서 위치 정보 결정 및／또는 사용 KR20060083201A (ko)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US10/654,265 2003-09-03
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system
US10/823,508 2004-04-12

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR1020087024188A Division KR100913688B1 (ko) 2003-09-03 2004-08-23 광고 시스템에서 위치 정보 결정 및／또는 사용

Publications (1)

Publication Number Publication Date
KR20060083201A true KR20060083201A (ko) 2006-07-20

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020067004465A KR20060083201A (ko) 2003-09-03 2004-08-23 광고 시스템에서 위치 정보 결정 및／또는 사용

Country Status (7)

Country Link
EP (1) EP1668546A4 (fr)
JP (1) JP4550820B2 (fr)
KR (1) KR20060083201A (fr)
AU (1) AU2004271567C1 (fr)
BR (1) BRPI0414125A (fr)
CA (1) CA2537191C (fr)
WO (1) WO2005024667A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
KR101144999B1 (ko) * 2007-07-30 2012-05-21 야후! 인크. 비디오 내의 텍스트 및 비주얼 상호작용식 광고
KR101534361B1 (ko) * 2007-07-27 2015-07-07 인터트러스트 테크놀로지즈 코포레이션 컨텐츠 퍼블리싱 시스템 및 방법

Families Citing this family (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
US20070249369A1 (en) * 2006-04-25 2007-10-25 Dennis Becker System and Methods for Dialing Code Initiated Mobile Search
WO2007149385A2 (fr) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Système publicitaire local
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US8219255B2 (en) 2006-10-18 2012-07-10 Siemens Aktiengesellschaft Method and system for controlling an electrical installation
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
AU2010216162B2 (en) 2009-02-17 2013-07-11 Accenture Global Services Limited Multichannel digital marketing platform
AU2010200562B2 (en) * 2009-02-17 2010-11-11 Accenture Global Services Limited Internet marketing channel optimization
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (fr) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Procédé pour des campagnes publicitaires en ligne à ciblage géographique
US20140289049A1 (en) * 2011-10-20 2014-09-25 Proxistore S.A. Communication system for the display of advertisements
US10740797B2 (en) 2012-07-30 2020-08-11 Oath Inc. Systems and methods for implementing a mobile application based online advertising system

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
CA2299758A1 (fr) * 1999-09-09 2001-03-09 Netzero, Inc. Ciblage publicitaire dynamique par serveur internet
JP2001222538A (ja) * 2000-02-07 2001-08-17 Net Beesu:Kk 情報検索システム
AUPQ599700A0 (en) * 2000-03-03 2000-03-23 Super Internet Site System Pty Ltd On-line geographical directory
JP3454225B2 (ja) * 2000-05-08 2003-10-06 セイコーエプソン株式会社 コンテンツ配信システム
US20020103834A1 (en) * 2000-06-27 2002-08-01 Thompson James C. Method and apparatus for analyzing documents in electronic form
JP2002024276A (ja) * 2000-07-07 2002-01-25 Noboru Koizumi 携帯電話を利用した情報提供方法及びそのシステム
US7702541B2 (en) * 2000-08-01 2010-04-20 Yahoo! Inc. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising
US7089264B1 (en) * 2001-06-22 2006-08-08 Navteq North America, Llc Geographic database organization that facilitates location-based advertising
JP2003077000A (ja) * 2001-09-04 2003-03-14 Wako Consultants:Kk 地域情報統合システム

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101534361B1 (ko) * 2007-07-27 2015-07-07 인터트러스트 테크놀로지즈 코포레이션 컨텐츠 퍼블리싱 시스템 및 방법
US10051457B2 (en) 2007-07-27 2018-08-14 Intertrust Technologies Corporation Content publishing systems and methods
US10271197B2 (en) 2007-07-27 2019-04-23 Intertrust Technologies Corporation Content publishing systems and methods
US11218866B2 (en) 2007-07-27 2022-01-04 Intertrust Technologies Corporation Content publishing systems and methods
KR101144999B1 (ko) * 2007-07-30 2012-05-21 야후! 인크. 비디오 내의 텍스트 및 비주얼 상호작용식 광고
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템

Also Published As

Publication number Publication date
AU2004271567B2 (en) 2009-12-24
BRPI0414125A (pt) 2006-10-31
WO2005024667A1 (fr) 2005-03-17
EP1668546A4 (fr) 2007-07-25
JP4550820B2 (ja) 2010-09-22
CA2537191A1 (fr) 2005-03-17
EP1668546A1 (fr) 2006-06-14
AU2004271567C1 (en) 2012-06-14
JP2007504556A (ja) 2007-03-01
CA2537191C (fr) 2014-07-08
AU2004271567A1 (en) 2005-03-17

Similar Documents

Publication Publication Date Title
KR100913688B1 (ko) 광고 시스템에서 위치 정보 결정 및／또는 사용
CA2540821C (fr) Determination et/ou utilisation d'informations sur l'eure locale chez des utilisateurs dans un systeme publicitaire
KR101336687B1 (ko) 사용자 관심 정보 및 지도-기반 위치 정보를 사용한 광고 결정
AU2004271567C1 (en) Determining and/or using location information in an ad system
JP2007504556A5 (fr)

Legal Events

Date Code Title Description
A201 Request for examination
AMND Amendment
E902 Notification of reason for refusal
AMND Amendment
E601 Decision to refuse application
AMND Amendment
J201 Request for trial against refusal decision
A107 Divisional application of patent
E902 Notification of reason for refusal
B601 Maintenance of original decision after re-examination before a trial
J301 Trial decision

Free format text: TRIAL DECISION FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20080902

Effective date: 20100205