CA2537191A1 - Determination et/ou utilisation d'information de localisation dans un systeme publicitaire - Google Patents

Determination et/ou utilisation d'information de localisation dans un systeme publicitaire Download PDF

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Publication number
CA2537191A1
CA2537191A1 CA002537191A CA2537191A CA2537191A1 CA 2537191 A1 CA2537191 A1 CA 2537191A1 CA 002537191 A CA002537191 A CA 002537191A CA 2537191 A CA2537191 A CA 2537191A CA 2537191 A1 CA2537191 A1 CA 2537191A1
Authority
CA
Canada
Prior art keywords
geolocation
information
request
determining
accepted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002537191A
Other languages
English (en)
Other versions
CA2537191C (fr
Inventor
Leslie Yeh
Sridhar Ramaswamy
Zhe Qian
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google, Inc.
Leslie Yeh
Sridhar Ramaswamy
Zhe Qian
Google Technology Inc.
Google Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by Google, Inc., Leslie Yeh, Sridhar Ramaswamy, Zhe Qian, Google Technology Inc., Google Llc filed Critical Google, Inc.
Publication of CA2537191A1 publication Critical patent/CA2537191A1/fr
Application granted granted Critical
Publication of CA2537191C publication Critical patent/CA2537191C/fr
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
CA2537191A 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire Active CA2537191C (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US10/654,265 2003-09-03
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system
US10/823,508 2004-04-12
PCT/US2004/027239 WO2005024667A1 (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Publications (2)

Publication Number Publication Date
CA2537191A1 true CA2537191A1 (fr) 2005-03-17
CA2537191C CA2537191C (fr) 2014-07-08

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2537191A Active CA2537191C (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Country Status (7)

Country Link
EP (1) EP1668546A4 (fr)
JP (1) JP4550820B2 (fr)
KR (1) KR20060083201A (fr)
AU (1) AU2004271567C1 (fr)
BR (1) BRPI0414125A (fr)
CA (1) CA2537191C (fr)
WO (1) WO2005024667A1 (fr)

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* Cited by examiner, † Cited by third party
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AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
US20070249369A1 (en) * 2006-04-25 2007-10-25 Dennis Becker System and Methods for Dialing Code Initiated Mobile Search
WO2007149385A2 (fr) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Système publicitaire local
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US8219255B2 (en) 2006-10-18 2012-07-10 Siemens Aktiengesellschaft Method and system for controlling an electrical installation
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
US8565781B2 (en) * 2007-07-27 2013-10-22 Intertrust Technologies Corporation Content publishing systems and methods
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
AU2010216162B2 (en) 2009-02-17 2013-07-11 Accenture Global Services Limited Multichannel digital marketing platform
AU2010200562B2 (en) * 2009-02-17 2010-11-11 Accenture Global Services Limited Internet marketing channel optimization
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (fr) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Procédé pour des campagnes publicitaires en ligne à ciblage géographique
US20140289049A1 (en) * 2011-10-20 2014-09-25 Proxistore S.A. Communication system for the display of advertisements
US10740797B2 (en) 2012-07-30 2020-08-11 Oath Inc. Systems and methods for implementing a mobile application based online advertising system

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
CA2299758A1 (fr) * 1999-09-09 2001-03-09 Netzero, Inc. Ciblage publicitaire dynamique par serveur internet
JP2001222538A (ja) * 2000-02-07 2001-08-17 Net Beesu:Kk 情報検索システム
AUPQ599700A0 (en) * 2000-03-03 2000-03-23 Super Internet Site System Pty Ltd On-line geographical directory
JP3454225B2 (ja) * 2000-05-08 2003-10-06 セイコーエプソン株式会社 コンテンツ配信システム
US20020103834A1 (en) * 2000-06-27 2002-08-01 Thompson James C. Method and apparatus for analyzing documents in electronic form
JP2002024276A (ja) * 2000-07-07 2002-01-25 Noboru Koizumi 携帯電話を利用した情報提供方法及びそのシステム
US7702541B2 (en) * 2000-08-01 2010-04-20 Yahoo! Inc. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising
US7089264B1 (en) * 2001-06-22 2006-08-08 Navteq North America, Llc Geographic database organization that facilitates location-based advertising
JP2003077000A (ja) * 2001-09-04 2003-03-14 Wako Consultants:Kk 地域情報統合システム

Also Published As

Publication number Publication date
AU2004271567B2 (en) 2009-12-24
BRPI0414125A (pt) 2006-10-31
WO2005024667A1 (fr) 2005-03-17
EP1668546A4 (fr) 2007-07-25
JP4550820B2 (ja) 2010-09-22
KR20060083201A (ko) 2006-07-20
EP1668546A1 (fr) 2006-06-14
AU2004271567C1 (en) 2012-06-14
JP2007504556A (ja) 2007-03-01
CA2537191C (fr) 2014-07-08
AU2004271567A1 (en) 2005-03-17

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