EP1668546A4 - Determination et/ou utilisation d'information de localisation dans un systeme publicitaire - Google Patents

Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Info

Publication number
EP1668546A4
EP1668546A4 EP04781844A EP04781844A EP1668546A4 EP 1668546 A4 EP1668546 A4 EP 1668546A4 EP 04781844 A EP04781844 A EP 04781844A EP 04781844 A EP04781844 A EP 04781844A EP 1668546 A4 EP1668546 A4 EP 1668546A4
Authority
EP
European Patent Office
Prior art keywords
geolocation
information
request
determining
accepted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP04781844A
Other languages
German (de)
English (en)
Other versions
EP1668546A1 (fr
Inventor
Leslie Yeh
Sridhar Ramaswamy
Zhe Qian
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of EP1668546A1 publication Critical patent/EP1668546A1/fr
Publication of EP1668546A4 publication Critical patent/EP1668546A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La qualité utilitaire, et donc l'efficacité, des publicités (330) est améliorée en permettant aux entreprises un meilleur ciblage de leurs publicités vers une audience réceptive. L'information de localisation est déterminée (ou simplement acceptée) et utilisée. Par exemple, l'information de localisation peut être utilisée dans la détermination de la pertinence (350) d'une publicité. Dans un autre exemple, l'information de localisation (380) peut être associée à une information de prix, telle qu'une offre de prix maximal. Une telle information de localisation peut être associée à une information de performance. Le contenu d'une création publicitaire, et/ou d'une page de renvoi, peut être choisi et/ou modifié à l'aide d'une information de localisation. Enfin, des outils, tels que des interfaces d'utilisateur, peuvent être prévus pour permettre la saisie et/ou la modification par une entreprise d'une information de localisation, telle qu'une information de localisation utilisée pour une information de ciblage et de prix dépendant de la localisation. L'information de localisation (380) utilisée pour le ciblage et/ou la notation (350) de publicités peut constituer, inclure, ou définir une zone. La zone peut être définie par au moins un point de référence géographique (par exemple, définie par des coordonnées de latitude et de longitude) et éventuellement une information supplémentaire. Ainsi, la zone peut être un cercle défini par un point de référence géographique et un rayon, une ellipse définie par deux points de référence géographiques et une somme de distances, ou un polygone défini par au moins trois points de référence géographiques, par exemple.
EP04781844A 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire Withdrawn EP1668546A4 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system
PCT/US2004/027239 WO2005024667A1 (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Publications (2)

Publication Number Publication Date
EP1668546A1 EP1668546A1 (fr) 2006-06-14
EP1668546A4 true EP1668546A4 (fr) 2007-07-25

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
EP04781844A Withdrawn EP1668546A4 (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Country Status (7)

Country Link
EP (1) EP1668546A4 (fr)
JP (1) JP4550820B2 (fr)
KR (1) KR20060083201A (fr)
AU (1) AU2004271567C1 (fr)
BR (1) BRPI0414125A (fr)
CA (1) CA2537191C (fr)
WO (1) WO2005024667A1 (fr)

Families Citing this family (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) * 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
WO2007124510A2 (fr) * 2006-04-25 2007-11-01 Commerce Tel, Inc. Systeme et procedes destines a une recherche mobile initiee par un indicatif telephonique
WO2007149385A2 (fr) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Système publicitaire local
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
DE112006004182A5 (de) 2006-10-18 2009-09-24 Siemens Aktiengesellschaft Verfahren und System zum Steuern einer elektrischen Anlage
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
KR101534361B1 (ko) 2007-07-27 2015-07-07 인터트러스트 테크놀로지즈 코포레이션 컨텐츠 퍼블리싱 시스템 및 방법
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
AU2010200562B2 (en) * 2009-02-17 2010-11-11 Accenture Global Services Limited Internet marketing channel optimization
WO2010096428A1 (fr) 2009-02-17 2010-08-26 Accenture Global Services Gmbh Plate-forme de commercialisation numérique à multiples canaux
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (fr) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Procédé pour des campagnes publicitaires en ligne à ciblage géographique
EP2769528A1 (fr) * 2011-10-20 2014-08-27 Proxistore S.A. Systeme de communication pour l'affichage d'annonces publicitaires
WO2014022272A1 (fr) * 2012-07-30 2014-02-06 Yahoo! Inc. Systèmes et procédés pour la mise en œuvre d'une application mobile basée sur un système de publicités en ligne

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1083504A2 (fr) * 1999-09-09 2001-03-14 Netzero, Inc. Ciblage automatique de publicités par un serveur Internet
WO2001065426A1 (fr) * 2000-03-03 2001-09-07 Super Internet Site System Pty Ltd Annuaire geographique en ligne
US20010042064A1 (en) * 1999-05-28 2001-11-15 Goto.Com. System and method for influencing a position on a search result list generated by a computer network search engine
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US20020016741A1 (en) * 2000-08-01 2002-02-07 Black Peter M. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
JP2001222538A (ja) * 2000-02-07 2001-08-17 Net Beesu:Kk 情報検索システム
JP3454225B2 (ja) * 2000-05-08 2003-10-06 セイコーエプソン株式会社 コンテンツ配信システム
US20020103834A1 (en) * 2000-06-27 2002-08-01 Thompson James C. Method and apparatus for analyzing documents in electronic form
JP2002024276A (ja) * 2000-07-07 2002-01-25 Noboru Koizumi 携帯電話を利用した情報提供方法及びそのシステム
US7089264B1 (en) * 2001-06-22 2006-08-08 Navteq North America, Llc Geographic database organization that facilitates location-based advertising
JP2003077000A (ja) * 2001-09-04 2003-03-14 Wako Consultants:Kk 地域情報統合システム

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US20010042064A1 (en) * 1999-05-28 2001-11-15 Goto.Com. System and method for influencing a position on a search result list generated by a computer network search engine
EP1083504A2 (fr) * 1999-09-09 2001-03-14 Netzero, Inc. Ciblage automatique de publicités par un serveur Internet
WO2001065426A1 (fr) * 2000-03-03 2001-09-07 Super Internet Site System Pty Ltd Annuaire geographique en ligne
US20020016741A1 (en) * 2000-08-01 2002-02-07 Black Peter M. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising

Non-Patent Citations (3)

* Cited by examiner, † Cited by third party
Title
GALLAGHER K ET AL: "A framework for targeting banner advertising on the Internet", SYSTEM SCIENCES, 1997, PROCEEDINGS OF THE THIRTIETH HWAII INTERNATIONAL CONFERENCE ON WAILEA, HI, USA 7-10 JAN. 1997, LOS ALAMITOS, CA, USA,IEEE COMPUT. SOC, US, vol. 4, 7 January 1997 (1997-01-07), pages 265 - 274, XP010271845, ISBN: 0-8186-7743-0 *
MORIMOTO Y ET AL: "Extracting spatial knowledge from the web", APPLICATIONS AND THE INTERNET, 2003. PROCEEDINGS. 2003 SYMPOSIUM ON 27-31 JAN. 2003, PISCATAWAY, NJ, USA,IEEE, 27 January 2003 (2003-01-27), pages 326 - 333, XP010629019, ISBN: 0-7695-1872-9 *
See also references of WO2005024667A1 *

Also Published As

Publication number Publication date
JP4550820B2 (ja) 2010-09-22
CA2537191A1 (fr) 2005-03-17
CA2537191C (fr) 2014-07-08
AU2004271567C1 (en) 2012-06-14
AU2004271567B2 (en) 2009-12-24
AU2004271567A1 (en) 2005-03-17
JP2007504556A (ja) 2007-03-01
BRPI0414125A (pt) 2006-10-31
KR20060083201A (ko) 2006-07-20
WO2005024667A1 (fr) 2005-03-17
EP1668546A1 (fr) 2006-06-14

Similar Documents

Publication Publication Date Title
US9501784B2 (en) Location-specific advertising
US11367112B2 (en) Identifying related information given content and/or presenting related information in association with content-related advertisements
AU2004271567C1 (en) Determining and/or using location information in an ad system
US7523087B1 (en) Determining and/or designating better ad information such as ad landing pages
AU2004279071B2 (en) Determining and/or using end user local time information in an ad system
US8438154B2 (en) Generating information for online advertisements from internet data and traditional media data
US20080097833A1 (en) Rendering advertisements with documents having one or more topics using user topic interest information
JP2007504556A5 (fr)
US9858590B1 (en) Determining better ad selection, scoring, and/or presentation techniques

Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

17P Request for examination filed

Effective date: 20060329

AK Designated contracting states

Kind code of ref document: A1

Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IT LI LU MC NL PL PT RO SE SI SK TR

DAX Request for extension of the european patent (deleted)
A4 Supplementary search report drawn up and despatched

Effective date: 20070627

17Q First examination report despatched

Effective date: 20071024

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION HAS BEEN WITHDRAWN

18W Application withdrawn

Effective date: 20170512

P01 Opt-out of the competence of the unified patent court (upc) registered

Effective date: 20230519