AU2004271567C1 - Determining and/or using location information in an ad system - Google Patents

Determining and/or using location information in an ad system Download PDF

Info

Publication number
AU2004271567C1
AU2004271567C1 AU2004271567A AU2004271567A AU2004271567C1 AU 2004271567 C1 AU2004271567 C1 AU 2004271567C1 AU 2004271567 A AU2004271567 A AU 2004271567A AU 2004271567 A AU2004271567 A AU 2004271567A AU 2004271567 C1 AU2004271567 C1 AU 2004271567C1
Authority
AU
Australia
Prior art keywords
information
geolocation
request
ads
specific
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
AU2004271567A
Other languages
English (en)
Other versions
AU2004271567B2 (en
AU2004271567A1 (en
Inventor
Zhe Qian
Sridhar Ramaswamy
Leslie Yeh
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of AU2004271567A1 publication Critical patent/AU2004271567A1/en
Publication of AU2004271567B2 publication Critical patent/AU2004271567B2/en
Application granted granted Critical
Publication of AU2004271567C1 publication Critical patent/AU2004271567C1/en
Assigned to GOOGLE LLC reassignment GOOGLE LLC Request to Amend Deed and Register Assignors: GOOGLE, INC.
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
AU2004271567A 2003-09-03 2004-08-23 Determining and/or using location information in an ad system Active AU2004271567C1 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US10/654,265 2003-09-03
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system
US10/823,508 2004-04-12
PCT/US2004/027239 WO2005024667A1 (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Publications (3)

Publication Number Publication Date
AU2004271567A1 AU2004271567A1 (en) 2005-03-17
AU2004271567B2 AU2004271567B2 (en) 2009-12-24
AU2004271567C1 true AU2004271567C1 (en) 2012-06-14

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2004271567A Active AU2004271567C1 (en) 2003-09-03 2004-08-23 Determining and/or using location information in an ad system

Country Status (7)

Country Link
EP (1) EP1668546A4 (fr)
JP (1) JP4550820B2 (fr)
KR (1) KR20060083201A (fr)
AU (1) AU2004271567C1 (fr)
BR (1) BRPI0414125A (fr)
CA (1) CA2537191C (fr)
WO (1) WO2005024667A1 (fr)

Families Citing this family (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
US20070249369A1 (en) * 2006-04-25 2007-10-25 Dennis Becker System and Methods for Dialing Code Initiated Mobile Search
WO2007149385A2 (fr) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Système publicitaire local
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US8219255B2 (en) 2006-10-18 2012-07-10 Siemens Aktiengesellschaft Method and system for controlling an electrical installation
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
US8565781B2 (en) * 2007-07-27 2013-10-22 Intertrust Technologies Corporation Content publishing systems and methods
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
AU2010216162B2 (en) 2009-02-17 2013-07-11 Accenture Global Services Limited Multichannel digital marketing platform
AU2010200562B2 (en) * 2009-02-17 2010-11-11 Accenture Global Services Limited Internet marketing channel optimization
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (fr) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Procédé pour des campagnes publicitaires en ligne à ciblage géographique
US20140289049A1 (en) * 2011-10-20 2014-09-25 Proxistore S.A. Communication system for the display of advertisements
US10740797B2 (en) 2012-07-30 2020-08-11 Oath Inc. Systems and methods for implementing a mobile application based online advertising system

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1083504A2 (fr) * 1999-09-09 2001-03-14 Netzero, Inc. Ciblage automatique de publicités par un serveur Internet
WO2001065426A1 (fr) * 2000-03-03 2001-09-07 Super Internet Site System Pty Ltd Annuaire geographique en ligne
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
JP2001222538A (ja) * 2000-02-07 2001-08-17 Net Beesu:Kk 情報検索システム
JP3454225B2 (ja) * 2000-05-08 2003-10-06 セイコーエプソン株式会社 コンテンツ配信システム
US20020103834A1 (en) * 2000-06-27 2002-08-01 Thompson James C. Method and apparatus for analyzing documents in electronic form
JP2002024276A (ja) * 2000-07-07 2002-01-25 Noboru Koizumi 携帯電話を利用した情報提供方法及びそのシステム
US7702541B2 (en) * 2000-08-01 2010-04-20 Yahoo! Inc. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising
US7089264B1 (en) * 2001-06-22 2006-08-08 Navteq North America, Llc Geographic database organization that facilitates location-based advertising
JP2003077000A (ja) * 2001-09-04 2003-03-14 Wako Consultants:Kk 地域情報統合システム

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
EP1083504A2 (fr) * 1999-09-09 2001-03-14 Netzero, Inc. Ciblage automatique de publicités par un serveur Internet
WO2001065426A1 (fr) * 2000-03-03 2001-09-07 Super Internet Site System Pty Ltd Annuaire geographique en ligne

Also Published As

Publication number Publication date
AU2004271567B2 (en) 2009-12-24
BRPI0414125A (pt) 2006-10-31
WO2005024667A1 (fr) 2005-03-17
EP1668546A4 (fr) 2007-07-25
JP4550820B2 (ja) 2010-09-22
CA2537191A1 (fr) 2005-03-17
KR20060083201A (ko) 2006-07-20
EP1668546A1 (fr) 2006-06-14
JP2007504556A (ja) 2007-03-01
CA2537191C (fr) 2014-07-08
AU2004271567A1 (en) 2005-03-17

Similar Documents

Publication Publication Date Title
US9501784B2 (en) Location-specific advertising
US11367112B2 (en) Identifying related information given content and/or presenting related information in association with content-related advertisements
AU2004271567C1 (en) Determining and/or using location information in an ad system
US7523087B1 (en) Determining and/or designating better ad information such as ad landing pages
AU2004279071B2 (en) Determining and/or using end user local time information in an ad system
US8438154B2 (en) Generating information for online advertisements from internet data and traditional media data
US20080097833A1 (en) Rendering advertisements with documents having one or more topics using user topic interest information
JP2007504556A5 (fr)
US9858590B1 (en) Determining better ad selection, scoring, and/or presentation techniques

Legal Events

Date Code Title Description
CB Opposition filed

Opponent name: WEBBER, D.

MK25 Application lapsed reg. 22.2i(2) - failure to pay acceptance fee
TH Corrigenda

Free format text: IN VOL 24, NO 19, PAGE(S) 2077 UNDER THE HEADING APPLICATIONS LAPSED, REFUSED OR WITHDRAWN, PATENTS CEASED OR EXPIRED - 2004 DELETE ALL REFERENCE TO 2004271567.

CH Opposition withdrawn

Opponent name: WEBBER, D.

DA2 Applications for amendment section 104

Free format text: THE NATURE OF THE AMENDMENT IS AS SHOWN IN THE STATEMENT(S) FILED 23 DEC 2011.

DA3 Amendments made section 104

Free format text: THE NATURE OF THE AMENDMENT IS AS SHOWN IN THE STATEMENT(S) FILED 23 DEC 2011

FGA Letters patent sealed or granted (standard patent)
HB Alteration of name in register

Owner name: GOOGLE LLC

Free format text: FORMER NAME(S): GOOGLE, INC.