KR20040028832A - Advertising agency system using of a wireless and wire intelligent network and of the same - Google Patents

Abstract

PURPOSE: A position-based advertising agency system via wire/wireless intelligent networks and a method thereof are provided to give virtual telephone numbers to each business provider, and to manage the virtual telephone numbers by region, then to advertise the virtual telephone numbers in the regions, thereby enabling the providers to confirm substantial advertising effects. CONSTITUTION: Wire/wireless terminals(A1-An) of users generate order calls. A local exchange and a base station perform the first connection from the corresponding wire/wireless terminals(A1-An) of the users. A trunk exchange and an exchange perform the second connection from the local exchange or the base station. An intelligent network server is connected with the exchange, switches a telephone number for a call connection, and is connected with appended devices. Provider telephone terminals(C1-Cn) are located for advertising providers or advertisers, and carry out call connections for the order calls. An AMS(Advertising Management Server) receives advertising agency applications from the advertisers or the advertising providers, receives product order calls through virtual telephone numbers by giving the virtual telephone numbers interworked with substantial telephone numbers to the providers, switches to the telephone numbers of the advertisers or the advertising providers, accumulates product order data through the virtual telephone numbers, and calculates advertising costs.

Description

Location-based advertising agency system and its method using wired / wireless intelligent network {ADVERTISING AGENCY SYSTEM USING OF A WIRELESS AND WIRE INTELLIGENT NETWORK AND OF THE SAME}

The present invention relates to a location-based advertising agency system and method through a wired / wireless intelligent network, and in more detail, a virtual phone number connected to an actual phone number of each company is provided to each company, and each virtual phone number is assigned. While managing by region, advertising the virtual phone number centered on the corresponding area through flyers, etc., the ordered information through the virtual phone number is managed separately from the intelligent network server to calculate the cumulative advertising costs, thereby realizing the effective advertising effect. It is possible to check, and advertising costs are also paid for the data confirming the actual advertising effect relates to a location-based advertising agency system and method through a wired / wireless intelligent network that enabled the activation of ads and orders.

As is well known, due to the recent development of information and communication technology, the development of information providing technology that provides real-time information to various subscribers through at least one host server through a remote data communication network is actively underway.

Based on this, in recent years, information selection technology and compression technology are being developed to more easily access peripheral technologies such as cache memory expansion technology to provide accurate information to subscribers more quickly and subscribers' tastes and preferences. It is also accelerating the development of various contents and its solutions.

In recent years, an intelligent network server has been applied to the communication network to provide various additional services to the user, and has reached the stage of providing information desired by the user, not just a communication network for call connection relay.

However, in the case of advertising, since users and business owners are familiar with the existing traditional advertising system, it remains a pity that they cannot be changed for the rapidly changing data communication. Traditional advertising systems are advertisements over the air or on the air through television, radio and newspapers. However, in the case of such an advertisement, there is a disadvantage that the overall cost for the advertisement is very large. Therefore, small-scale micro-business owners are not able to broadcast such airwaves.

In addition, one of the traditional advertising methods is to announce the phone number of the company. Most of the companies that choose this advertising method do business mainly in the area, and many of them are accompanied by delivery. In order to announce the telephone number, the advertisement leaflet with the telephone number is sprayed or the telephone number is printed on a household item such as a lighter, a calendar, a bottle opener, and the user is provided.

However, there are so many companies that spread the advertising leaflets, so it is very difficult for users to collect all the advertising leaflets and call them when necessary, and the user may not know which company is closest to the current location. there was.

In addition, there was a problem that whether the user is actually a customer calling through the advertisement, even if an order call is made to the company that preceded the advertisement. Therefore, the objective proof of the advertising effect is difficult, so there is a problem that the owner is reluctant to actively advertise or have a vague idea even when advertising.

The present invention has been made in view of the above-described prior art, and a virtual telephone number connected to an actual telephone number of each company is given to each company, and the virtual phone number is divided and managed by each region, and a leaflet and the like are managed. By advertising the virtual phone number around the relevant area through the virtual phone number to manage the order separately through the intelligent network server to calculate the cumulative advertising costs, the owner can check the actual advertising effect, the advertising cost is also the actual advertising effect The purpose of the present invention is to provide a location-based advertising agency system and method through a wired / wireless intelligent network that enable the advertisement and the order to be paid because the data is paid.

Another object of the present invention is to estimate the location of the company based on the actual telephone number associated with the virtual telephone number, the location of the local exchange connected to the actual telephone number, the location of the calling user of the wireless base station or the local exchange It is to provide a location-based advertising agency system and method through a wired / wireless intelligent network to enable the user-centered advertising service to guide the virtual phone number of the company located in the shortest distance by judging through the registration location.

1 is a schematic diagram showing a schematic configuration of a location-based advertising agency system mediated by wired / wireless intelligent network according to an embodiment of the present invention,

Figure 2 is a block diagram showing a specific configuration of a location-based advertising agency system mediated wired / wireless intelligent network according to an embodiment of the present invention,

Figure 3 is a block diagram showing the configuration of the advertisement management server in the location-based advertising agency system mediated wired / wireless intelligent network according to an embodiment of the present invention,

4 is a diagram illustrating a data flow of a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention;

5A and 5B are diagrams illustrating a data extraction state in a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention;

6A and 6B illustrate signal flows of a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

A1 to An: user's landline telephone, B1 to Bn: user's wireless telephone,

C1 ~ Cn: company telephone, ARS: answering machine

AMS: Ad Management Server, IGS: Intelligent Network Server.

In order to achieve the above object, according to a preferred embodiment of the present invention; A local exchange and a base station to which an initial connection is made from the wired or wireless terminal; A long-distance exchanger and an exchange in which secondary connection is made from the local exchange or the base station; An intelligent network server connected to the switch and connected to the telephone number for switching the call, and connected to the auxiliary devices; A company telephone terminal which is located in an advertisement company or an advertiser and makes a call connection for an order call; Receives an application for advertising agency from the advertiser or advertising company, assigns a virtual phone number linked to the actual phone number of the company and receives a product order call through the virtual phone number to the phone number of the actual advertiser or advertiser side Switching, location-based advertising agency system provided via a wired / wireless intelligent network, characterized in that the advertising management server configured to calculate the advertising costs by accumulating product order occurrence data through the virtual phone number.

Preferably, an automatic answering device is additionally connected to the advertisement management server, and the location of the local exchange or base station to which the user's telephone is first connected by registering the location of the local telephone number which is differentially connected according to the telephone number of the company. Provided is a location-based advertising agency system, which is mediated by wired / wireless intelligent networks, characterized in that the call control is made with a company located in the shortest distance of the industry in which the user attempts to connect.

Preferably, the advertisement management server is connected to the intelligent network switch and a communication module connected to the telephone network to receive the virtual telephone number transmitted from the intelligent network switch; A key input unit for setting various function keys of the server and generating a key signal for registering newly received advertiser or advertiser data; A business phone number extraction unit for extracting a real phone number of a corresponding company from a table memory through a virtual phone number transmitted from the intelligent network switch; An advertisement cost accumulation unit configured to accumulate advertisement costs according to the corresponding companies and their frequency of the virtual telephone number transmitted from the intelligent network switch; An ARS connection port connected to an automatic answering device (ARS) embedded in the intelligent network switch or a server, the ARS connecting part connected to the corresponding automatic answering device (ARS) to transmit data selected by a user in the server; A point earning unit for storing and storing the phone number of the advertisement company that each user attempts to access by interlocking with the wired / wireless terminal of the corresponding user and earning points in exchange for the order call to the company; A local data management unit for connecting advertisers or advertisers located in the most recent distance of the user's location by registering location information of the downtown exchange connected to the landline telephones of the advertisers or advertisers in small area units; A company information DB for registering company type information of the company; A company phone number DB for storing the virtual phone number information donated to the company and the actual company phone number matched with the virtual phone number; An advertising cost information DB for storing accumulated advertising cost data by checking a frequency of access through a virtual telephone number of a company; A point information DB for each member for storing point information for each company connected through a telephone number of each user; A regional data DB for storing location information of a local exchange connected to a landline telephone of an advertiser or an advertisement company in small area units; Through the virtual phone number donated to the advertiser, users who attempt to access the call are switched to the actual phone number, the virtual phone number is checked to accumulate the advertising costs, and the company's virtual phone number is assigned to Dong, Myeon, Eup. By managing through the classification of the sub-area unit, such as a control unit that controls the user to make a call connection by extracting a company located in the business and the local area when dialing through the automatic answering device A mediated location-based advertising agency system is provided.

On the other hand, the present invention is a process of registering a virtual telephone number to each company and the virtual telephone number is registered in the advertisement management server connected to the intelligent network server; Recognizing the virtual phone number, and attempting to connect a call by inputting a virtual phone number of a specific company to an intelligent network server through a user's wired telephone or a wireless terminal; The intelligent network server transmitting the virtual telephone number information to the advertisement management server to query the actual telephone number information; Extracting, by the advertisement management server, the actual telephone number matched with the corresponding virtual telephone number through a database provided therein and transmitting the extracted actual telephone number to the intelligent network server; The intelligent network server making a call connection between the user and the company; Storing, by the advertisement management server, advertisement cost information in a database provided therein; In the future, a location-based advertising agency method is provided through a wired / wireless intelligent network, which comprises a process of calculating an advertising cost based on the data.

Preferably, the step of registering the location information of the local exchange connected to each company telephone to the ad management server in advance; Connecting a user to the answering machine; Selecting a type of business in which the user desires a call connection; Receiving location data of a local exchange or a base station connected to the user's telephone; Extracting a business telephone number that is the shortest distance to the user's location; Location-based advertising agency method is provided through a wired / wireless intelligent network, characterized in that further comprising the step of connecting the user's phone and the company's phone.

Preferably, the process of the order connection is generated from any one user's telephone; Accumulating the number of order telephones of the corresponding user telephone for the corresponding company; Determining whether the number of order telephones of the corresponding user telephone for the corresponding company is more than a predetermined number of times; If more than a predetermined number of times, the location-based advertising agency is provided through a wired / wireless intelligent network, characterized in that the process further includes transmitting the information to the owner terminal of the company.

EMBODIMENT OF THE INVENTION Hereinafter, this invention is demonstrated in detail with reference to drawings.

1 is a schematic diagram showing a schematic configuration of a location-based advertising agency system mediated by wired / wireless intelligent network according to an embodiment of the present invention.

Referring to this, the location-based advertising agency system through the wired / wireless intelligent network according to an embodiment of the present invention gives each company a virtual phone number connected to the actual phone number of each company, and the virtual phone number for each While managing by region, advertising the virtual phone number centered on the corresponding area through flyers, etc., the ordered information through the virtual phone number is managed separately from the intelligent network server to calculate the cumulative advertising costs, thereby realizing the effective advertising effect. It can be confirmed, and the advertising costs are also paid for the data confirming the actual advertising effectiveness, so that the advertisements and orders can be activated.

In addition, the present invention is based on the actual telephone number connected to the virtual telephone number, the estimated location of the company through the registration location of the local exchange connected to the actual telephone number, and the location of the calling user to register the base station or the local exchange By judging by the location to guide the virtual phone number of the company located in the shortest distance to enable the user-centered advertising services.

Meanwhile, the location-based advertising agency system using the wired / wireless intelligent network according to an embodiment of the present invention uses an intelligent network server, and such a network is configured in an intelligent network, which is an intelligent network called a telephone network architecture. For example, it is a network having a concept of providing and creating a service logic in a separate system to add a new service or change an existing service without configuring a new switching device. In this case, the change in the configuration of the network itself is minimized, and the service quality felt by the user can be maintained at the best.

Accordingly, the telephone network using such an intelligent network allows the present invention to establish a system for enabling the definition of a signal generated from a terminal and the interpretation and translation of the signal.

To this end, the location-based advertising agency system using the wired / wireless intelligent network according to an embodiment of the present invention is a wired telephone (A1) for ordering by recognizing a virtual phone number advertised for a product call by a user who is an unspecified third party (A1). ˜An) and mobile terminals B1 to Bn are provided. In the case of landline telephones A1 to An, the voice call function through the public telephone network (PSTN) is the same as that of a general telephone, and the mobile terminals B1 to Bn are provided. In the case of the present invention is a technique known in the art since the main function is to make a voice call through the phone number through the advertisement.

In addition, the location-based advertising agency system through the wired / wireless intelligent network according to an embodiment of the present invention is a landline telephone (C1 ~ Cn) for receiving a product order from the user through the advertisement of the virtual phone number given to the advertiser or advertiser ) Is provided, and thus detailed description thereof will be omitted.

On the other hand, the location-based advertising agency system mediated wired / wireless intelligent network according to an embodiment of the present invention receives the application for the advertisement from the advertiser or advertisers, and give a virtual phone number linked to the actual phone number of the company Receives the product order call through the virtual phone number and switches to the phone number of the actual advertiser or the advertiser, and the advertisement management server (AMS) to accumulate the product order occurrence data through the virtual phone number to calculate the advertising cost Is provided.

Since the advertisement management server AMS is additionally connected to the automatic response device ARS, the advertisement management server AMS may allow the user to select a specific business type and place a product order through the connection to the automatic response device ARS. At this time, the advertisement management server (AMS) is to make the order of the corresponding sub-region unit through the actual phone number and virtual phone number of the registered advertisers or advertisers.

For example, the virtual phone number assigned for the advertisement is determined by the consultation between the advertiser and the advertisement management server (AMS), and the frequency of calls received by the user's telephone number recognition through the actual advertisement to settle the advertisement cost, and the customer before the advertisement. It is also meant to give a virtual phone number so that it can be classified, but it is also meant to give a virtual phone number to get sub-regional information.

In other words, the currently assigned telephone numbers are assigned different phone numbers for each administrative division of the city, so it is possible to divide the city units, but in the case of large cities, delivery orders are not possible through the telephone numbers of the city units. It is possible to assign a virtual phone number registered in advance to the telephone number, to locate the local exchange according to the call signal generated from the user's area, and to act as a relay agent to connect the companies located at the shortest distance from the location.

Therefore, the advertisement management server (AMS) is provided with a first database (DB1) stored in advance the personal information of the advertiser requesting the advertising agency and its actual phone number information, local information is stored in advance, and the actual phone number of the advertiser A second database DB2 is provided which stores the virtual telephone number in association.

On the other hand, the advertisement management system through the advertising management server (AMS) is made under the communication base of the intelligent network, the call connection is not made immediately through the access exchange, in the middle of the advertisement management through a separate intelligent network server or intelligent network exchange Communication with the server AMS is made. Detailed description thereof will be described later.

Figure 2 is a block diagram showing a specific configuration of a location-based advertising agency system mediated wired / wireless intelligent network according to an embodiment of the present invention.

Referring to this, the network configuration required in the location-based advertising agency system mediated by wired / wireless intelligent network according to an embodiment of the present invention is shown in FIG. Such a system may be applied to a mobile communication network, and the same to or similarly to a wired communication network. An example of the network configuration of the present invention will be described with reference to FIG. 2, and an example applied mainly to a mobile communication network and a wired communication network will be described.

First, the present invention is a database (DB2) of the virtual telephone number information linked to the information and the actual phone number information of the advertiser or advertiser, the actual telephone number information to the advertisement management server (AMS) connected to the intelligent network switch 112 It is built.

In order to recognize the call connection request signal generated from the mobile communication terminals B1 to Bn, the mobile communication network 100 is provided with base stations 102 and 104... For establishing a wireless network of a predetermined radius. A switch 108 is provided for interpreting the signal based on the call connection request signal applied through the base stations 102 and 104. The switch 108... Is configured with a signal analyzer (Dial Tone Receiver) for analyzing signals generated from the mobile communication terminals A1 to An.

Recently, in order to provide various additional telephone services such as 080, 1588, and 700, intelligent network exchangers 112, 114 .... are further added, and a database storing access data for each additional service has its intelligent network switch ( 112 ....).

In addition, in the case of the wired terminals A1 to An and C1 to Cn, city exchangers 106, 206, 208, and 210 which integrate the wired terminals A1 to An and C1 to Cn for each region are constructed. The intercity exchanges 110, 202, 204... Which are differentially integrated for each city or administrative district are constituted so as to be connected to the city exchanges 106, 206, 208, 210... On the other hand, a connection exchanger (300 ....) for connecting the wireless communication network and the wired communication network is provided.

According to the present invention, the advertisement management server (AMS) is connected to the intelligent network switch 112... And the user's call connection request signal for the virtual telephone number is transmitted through the intelligent network switch 112. The advertisement management server (AMS), which is received and connected to the intelligent network switch (112, ..), transmits the actual telephone number of the corresponding virtual phone number to the intelligent network switch (112 ,.) to make a call connection. . At the same time, the advertisement management server (AMS) uses the call connection to the virtual phone number as a criterion and basis for the calculation of the advertisement cost, and presents call connection data to the advertiser who is assigned the corresponding virtual phone number and charges the advertisement fee.

That is, the user inputs a virtual telephone number through the wired terminals A1 to An or the wireless terminals B1 to Bn to generate a call connection request signal to the intelligent network switches 112 and 114... The connection request signal is connected to the intelligent network switch 112 through the base station 102, 104..., The local exchange 106, and the exchange 108 or the long distance switch 110.

Then, the intelligent network switch 112 transmits the virtual telephone number to the advertisement management server (AMS) connected to the intelligent network switch 112, receives the actual telephone number of the corresponding company, and receives a call exchange to make a call connection. The call is attempted through the long distance switch (202, 204 ..) and the city switch (206, 208, 210 ..) to the wired telephone (C1 ~ Cn) of the company side through the 300.

At the same time, the advertisement management server (AMS) is the base station 102 that handed over the geographic information classified according to the geographic information of the company embedded in the database (DB2) or the virtual phone number previously assigned to the company, and the user's phone number. In addition, according to the location information of the city exchange 106, a user located in the geographically closest to the user can be searched and provided from the database DB2. In this case, the user connects the product to an automatic answering device (ARS) embedded in the advertisement management server (AMS) or connected to the intelligent network switch 112 using wired or wireless telephones A1 to An and B1 to Bn. The short-range order link service can be provided only when selecting the type of business to be ordered.

In this case, the advertisement management server (AMS) may be installed at the same position as the intelligent network switch 112, it may be installed separately from the remote. In addition, the ARS may be installed at either the intelligent network switch 112 or the advertisement management server (AMS). However, there is no change in its own function.

3 is a block diagram showing the configuration of an advertisement management server in a location-based advertising agency system mediated wired / wireless intelligent network according to an embodiment of the present invention.

Referring to this, an advertisement management server (AMS) applied to a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention includes a communication module, a key input unit, a business telephone number extraction unit, an advertisement charge accumulation unit, and an ARS. Consists of the connection unit, point accumulation unit, local data management unit, company information DB, company phone number DB, advertising cost information DB, member point information DB, regional data DB, control unit.

More specifically, reference numeral 10 denotes a communication module connected with the telephone network to receive the virtual telephone number transmitted from the intelligent network switch 112 connected to the intelligent network switch 112, and reference numeral 12 denotes various functions of the server. A key input unit for setting a key and generating a key signal for registering newly received advertiser or advertiser data.

Reference numeral 14 denotes an enterprise telephone number extraction unit for extracting the actual telephone number of the corresponding company from the table memory through the virtual telephone number transmitted from the intelligent network switch 112, and reference numeral 16 is transmitted from the intelligent network switch 112. The advertisement cost accumulator which accumulates the advertisement cost according to the company and the frequency of the virtual telephone number.

Reference numeral 18 is a port connected to the intelligent network switch 112 or an automatic answering device (ARS) built in the server. The ARS connection part is connected to the corresponding automatic answering device (ARS) to transmit data selected by a user in the server. Reference numeral 20 indicates that the telephone number of the advertisement company that each user attempted to connect to is stored in association with the user's wired / wireless terminals A1 to An and B1 to Bn. Represents a point earning unit for managing the earning.

Reference numeral 22 denotes an advertisement company located at the most recent distance of the user's location by registering the location information of the city exchangers 206, 208, and 210 .., which are connected to the landline phones C1 to Cn of the advertiser or the advertiser, in small area units. Represents a regional data management unit for linking advertisers.

In addition, reference numeral 24a is a company information DB for registering the business information of the company, reference 24b is a business phone that stores the virtual phone number information donated to the company, and the actual business phone number matched with the virtual phone number A reference number 24c represents an advertising cost information DB that stores accumulated advertising cost data by checking a frequency of access through a virtual phone number of a company.

Reference numeral 24d denotes a member point information DB for storing point information for each company connected through each user's telephone number, and reference numeral 24e denotes a local exchange (connected with a landline telephone (C1 to Cn) of an advertiser or an advertisement company. 206, 208, 210 ..) represents a regional data DB that stores location information in small area units.

Reference numeral 26 is to switch the user attempting to access the call through the virtual phone number donated to the company or advertiser to the actual phone number, accumulate the advertising costs by checking the virtual phone number, granting the company's virtual phone number By controlling the classification by subdivisions such as city, town, or town, it shows the control unit to control the call connection by extracting the businesses in the business area and the local area when the user connects through the automatic answering device.

4 is a diagram illustrating a data flow of a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention.

Referring to this, the location-based advertising agency system through the wired / wireless intelligent network according to an embodiment of the present invention gives a virtual phone number that is linked to the actual phone number of the landline phone (C1 ~ Cn) of the company, the The purpose is to prove the effectiveness of advertising through the virtual phone number, and to settle the bill for advertising costs to the advertisers of the company, and by providing the virtual phone number by subdividing the virtual phone number by the subregion where the company is located when granting the virtual phone number. This is to determine the location of the user through the base station 102 .. or the city exchange 106 .. so that the user located at the shortest distance can call the businesses of the desired industry. .

First, a virtual telephone number is assigned to each company and the virtual telephone number is registered in the advertisement management server (AMS) connected to an intelligent network server (IGS: same as the intelligent network switch), as shown in FIG. 4. When attempting to access a call by inputting a virtual phone number of a specific company to an intelligent network server (IGS) through a wired telephone (A) or a wireless terminal (B) of the intelligent network server (IGS) to the advertisement management server (AMS) The actual phone number information is queried by transmitting the corresponding virtual phone number information.

Then, the advertisement management server (AMS) extracts the actual telephone number matched with the corresponding virtual telephone number from the second database (DB2) provided therein and transmits it to the intelligent network server (IGS), the intelligent network server (IGS) ) Transmits the telephone number to the access switch 300 so that the user and the corresponding company are called.

At the same time, the advertising management server (AMS) stores the advertising cost information in the third database (DB3) provided therein so that the advertising costs can be settled later based on the data.

5A and 5B are diagrams illustrating a data extraction state in a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention.

Referring to this, FIG. 5A is a table memory showing the classification status of regions of virtual telephone numbers donated to companies, and the user's telephone number table 30 includes, for example, a local exchange 106 for each region. The location is registered with the telephone company, so use that data. If the telephone number of a particular user is "420-0000", the location data of the corresponding local exchange 106 ... is registered in the telephone office, and the location data of the corresponding local exchange 106 is stored in the advertisement management server ( If the user attempts to make a call in the state registered in the AMS), the call is performed by searching for the location of the company in the shortest distance based on the user's location.

Location registration of a company can be classified into two ways. The first is to register the location of the city exchangers (206, 208, 210 ...) in advance in the advertisement management server (AMS) as well as to locate the user, and to search the relevant companies in a database in real time, and each city exchange (206, 208, 210) in advance. There is a method of classifying by assigning different virtual telephone numbers to the telephone numbers connected by ..), registering them in the database, and extracting them from the local companies. However, these two methods are also the same in a broad sense in that they use local location-based company location information to connect businesses and users located in a short distance.

In addition, Figure 5b is to distinguish between the ordering call received through the advertisement from the advertising management server (AMS) and the ordering call received through the phone number of the original company, the virtual phone number is assigned to each company, respectively And, when the order call is received using the virtual phone number is a table memory for extracting the actual phone number to correctly execute the call connection.

That is, assuming that the virtual telephone number donated by each company is, for example, "420-0000" as shown in the table memory 50, when the user attempts to call the corresponding number, the actual telephone number is managed by the advertisement. The server AMS searches the pre-registered database and transmits the actual telephone number matched with "031-384-0000" to the intelligent network server IGS to make a call connection. Therefore, even when the user accesses the virtual phone number, the switching time to the actual phone number is made very short, so that the user does not feel the switching and the call connection is made.

In addition, the advertisement cost accumulating unit 16 of the advertisement management server (AMS) checks the frequency of the call connection to the virtual phone number and calculates the advertisement cost with the advertiser later.

With reference to the accompanying drawings, the function and operation of the location-based advertising agency system mediated wired / wireless intelligent network according to an embodiment of the present invention of the above configuration will be described in detail.

6A and 6B illustrate signal flows of a location-based advertising agency system using a wired / wireless intelligent network according to an embodiment of the present invention.

First, a virtual telephone number is assigned to each company and the virtual telephone number is registered in the advertisement management server (AMS) connected to an intelligent network server (IGS: same as the intelligent network switch). To advertise.

When the user recognizes the virtual telephone number and attempts to connect to a call by inputting a virtual telephone number of a specific company to the intelligent network server (IGS) through the user's wired telephone (A) or wireless terminal (B), the intelligent network server ( IGS) transmits the virtual phone number information to the advertisement management server (AMS) to query the actual phone number information.

Then, the advertisement management server (AMS) extracts the actual telephone number matched with the corresponding virtual telephone number from the second database (DB2) provided therein and transmits it to the intelligent network server (IGS), the intelligent network server (IGS) ) Transmits the telephone number to the access switch 300 so that the user and the corresponding company are called.

At the same time, the advertising management server (AMS) stores the advertising cost information in the third database (DB3) provided therein so that the advertising costs can be settled later based on the data.

FIG. 6B illustrates a signal flow for automatically extracting and connecting a business located in the shortest distance corresponding to the business type when a user connected to an ARS to generate an order call selects a specific business type. First, a virtual phone number is assigned to each company, and the virtual phone number is registered in the advertisement management server (AMS) connected to an intelligent network server (IGS: same as the intelligent network switch), and each company phone (C1 to Cn). The location information of the local exchanges 206, 208, 210, and so on, which is connected to the network, is registered in advance in the advertisement management server AMS.

In this state, when the user connects to the AMS located in the advertisement management server (AMS) or the intelligent network server (IGS) and selects the business type of the company that wants to call, the user's telephone terminal ( A1 to An, C1 to Cn) are connected to the local exchange 106 or the base station 102 .. using the pre-registered data to determine the locations of the local exchanges 206, 208, and 210. Extract phone numbers of companies located in the shortest distance based on the location information of.).

Then, the user and the company are connected by using the corresponding phone number. Then, the advertisement management server (AMS) to settle the advertising fee based on the order phone data in the future.

In addition, although not shown, the advertisement management server (AMS) provides a cumulative point for each phone number of each user who attempts to connect to a company, and manages the cumulative point in real time.

For example, assuming that the company is a chicken house, if the point use agreement is provided in advance to provide one chicken per 10 chickens for free, the Ad Management Server (AMS) is a telephone number data of a specific user to the telephone number of the chicken house By matching and managing, points are assigned and cumulative management is performed.

That is, when a call to the chicken house phone number is made through the user's phone number, the chicken house owner provides the information in real time to the chicken house and how many orders the chicken house owner has made through the user's phone number in real time. You can check it. If the user orders using a different phone number, the user of the other phone number is judged to be a different user from the user of the original registered phone number.

However, if the accumulation of points is made and the service is performed, the use of the points can be activated from the user's point of view, and the owner's point of view is that it is a free product delivery before delivery rather than confirming whether or not it was free delivery after delivery. You can check with. In addition, the owner can check whether the order phone is ordered by a regular customer, and thus, various additional event marketing is possible at a small cost.

In other words, when an order connection is generated from one user's telephones A1 to An and B1 to Bn, the advertisement management server AMS orders the corresponding user telephones A1 to An and B1 to Bn). The number of phone calls is accumulated, and it is determined whether or not the number of order phones of the user's phone for the company is a predetermined number or more.

If more than a certain number of times, the information is transmitted to the owner terminal (eg, wireless terminal: not shown) of the company (can be transmitted using the text data). Therefore, the owner can easily determine whether the customer is a regular customer, and can determine whether to provide the product free of charge to the customer.

On the other hand, the location-based advertising agency system and the method through the wired / wireless intelligent network in accordance with an embodiment of the present invention is not limited to the above-described embodiment and various modifications can be made within the scope not departing from the technical gist. .

As described above, the location-based advertising agency system and method through the wired / wireless intelligent network according to the present invention gives a virtual phone number for each company and accepts orders through the company's general phone number and the corresponding virtual phone number If you receive it, it is very easy to settle the post-paid advertising fee through the accumulation of the virtual phone number, and you can register the location of the local exchange or base station in advance and call the company located at a short distance through the connection location. Since the user can easily manage the user's point generating the order call with the same phone number, the owner can recognize whether the user is a regular user through the advertisement management server even if the user's phone number is not known. .

Claims (6)

A wired and wireless terminal of a user generating an order telephone; A local exchange and a base station to which an initial connection is made from the wired or wireless terminal; A long-distance exchanger and an exchange in which secondary connection is made from the local exchange or the base station; An intelligent network server connected to the switch and connected to the telephone number for switching the call, and connected to the auxiliary devices; A company telephone terminal which is located in an advertisement company or an advertiser and makes a call connection for an order call; Receives an application for advertising agency from the advertiser or advertising company, assigns a virtual phone number linked to the actual phone number of the company and receives a product order call through the virtual phone number to the phone number of the actual advertiser or advertiser side Switching, location-based advertising agency mediated by wired / wireless intelligent network, characterized in that the advertising management server configured to calculate the advertising costs by accumulating the product order occurrence data through the virtual phone number. The system of claim 1, wherein an automatic answering device is additionally connected to the advertisement management server, and by registering in advance a location of a local telephone number that is differentially connected for each telephone number of a company, Location-based advertising agency mediated by wired / wireless intelligent network, characterized in that by controlling the location of the base station to control the call connection with the company located in the shortest distance of the industry that the user tried to call. The system of claim 1, wherein the advertisement management server comprises: a communication module connected to the intelligent network exchange and connected to the telephone network to receive a virtual telephone number transmitted from the intelligent network exchange; A key input unit for setting various function keys of the server and generating a key signal for registering newly received advertiser or advertiser data; A business phone number extraction unit for extracting a real phone number of a corresponding company from a table memory through a virtual phone number transmitted from the intelligent network switch; An advertisement cost accumulation unit configured to accumulate advertisement costs according to the corresponding companies and their frequency of the virtual telephone number transmitted from the intelligent network switch; An ARS connection port connected to an automatic answering device (ARS) embedded in the intelligent network switch or a server, the ARS connecting part connected to the corresponding automatic answering device (ARS) to transmit data selected by a user in the server; A point earning unit for storing and storing the phone number of the advertisement company that each user attempts to access by interlocking with the wired / wireless terminal of the corresponding user and earning points in exchange for the order call to the company; A local data management unit for connecting advertisers or advertisers located in the most recent distance of the user's location by registering location information of the downtown exchange connected to the landline telephones of the advertisers or advertisers in small area units; A company information DB for registering company type information of the company; A company phone number DB for storing the virtual phone number information donated to the company and the actual company phone number matched with the virtual phone number; An advertisement cost information DB for storing accumulated advertisement cost data by checking a frequency of access through a virtual telephone number of a company; A point information DB for each member for storing point information for each company connected through a telephone number of each user; A regional data DB for storing location information of a local exchange connected to a landline telephone of an advertiser or an advertisement company in small area units; Through the virtual phone number donated to the advertiser, users who attempt to access the call are switched to the actual phone number, the virtual phone number is checked to accumulate the advertising costs, and the company's virtual phone number is assigned to Dong, Myeon, Eup. By managing through the classification of the sub-regional unit such as the user, the wired / wireless intelligent network, characterized in that the user is configured to control the call connection is made by extracting the company located in the near field and the business type when dialing through the automatic answering device Mediated location-based advertising agency system. Registering a virtual telephone number with each company and registering the virtual telephone number with the advertisement management server connected to the intelligent network server; Recognizing the virtual phone number, and attempting to connect a call by inputting a virtual phone number of a specific company to an intelligent network server through a user's wired telephone or a wireless terminal; The intelligent network server transmitting the virtual telephone number information to the advertisement management server to query the actual telephone number information; Extracting, by the advertisement management server, the actual telephone number matched with the corresponding virtual telephone number through a database provided therein and transmitting the extracted actual telephone number to the intelligent network server; The intelligent network server making a call connection between the user and the company; Storing, by the advertisement management server, advertisement cost information in a database provided therein; Location-based advertising agency mediated by wired / wireless intelligent network, characterized in that the process of calculating the advertising costs based on the data in the future. 5. The method of claim 4, further comprising: registering location information of a local exchange connected to each company telephone in advance in the advertisement management server; Connecting a user to the answering machine; Selecting a type of business in which the user desires a call connection; Receiving location data of a local exchange or a base station connected to the user's telephone; Extracting a business telephone number that is the shortest distance to the user's location; Location-based advertising agency method through the wired / wireless intelligent network, characterized in that further comprising the step of connecting the user's phone and the company's phone. 5. The method of claim 4, further comprising: generating an order connection from a telephone of a user; Accumulating the number of order telephones of the corresponding user telephone for the corresponding company; Determining whether the number of order telephones of the corresponding user telephone for the corresponding company is more than a predetermined number of times; If more than a certain number of times, the location-based advertising agency method, characterized in that the wired / wireless intelligent network further comprising the step of transmitting the information to the owner terminal of the company.