CN101287149A - Value-added service providing method and system based on mobile subscriber attribute - Google Patents
Value-added service providing method and system based on mobile subscriber attribute Download PDFInfo
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- CN101287149A CN101287149A CNA2007100738646A CN200710073864A CN101287149A CN 101287149 A CN101287149 A CN 101287149A CN A2007100738646 A CNA2007100738646 A CN A2007100738646A CN 200710073864 A CN200710073864 A CN 200710073864A CN 101287149 A CN101287149 A CN 101287149A
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Abstract
The invention discloses a method and a system for providing value-added services, which is based on the attributes of mobile subscribers. Firstly, the services are classified according to content and content-obtaining rules are arranged aiming at service types; a service operating server receives triggers need obtaining the services and sends information-obtaining requests to a content-obtaining adaptive server; the information-obtaining requests comprise the information of the service types and the information of the present positions of subscriber terminals; secondly, the content-obtaining adaptive server obtains the corresponding service contents from a content storage according to the information of the service types and the information of the present positions of the subscriber terminals; then, the content-obtaining adaptive server matches the revealing forms of the service contents according to the capability set of the subscriber terminals; finally, the content-obtaining adaptive server delivers the service contents to the subscriber terminals by the service operating server. By adopting the proposal of the invention, satisfactory individualized mobile value-added services can be provided to the subscribers for experiencing excellent services according to the attributes such as the information of the positions of the mobile subscribers and the capacity of the terminals.
Description
Technical field
The present invention relates to mobile data value-added service field, the attribute that relates in particular to based on the mobile subscriber carries out the method and system that content is obtained.
Background technology
Along with the development of mobile communication technology, mobile data value-added service and people live and combine more and more closelyr, use professional user constantly to increase, and the user is also more and more higher to the requirement of business.Yet as the client of value-added service, everyone has nothing in common with each other, be embodied in them and have different attributes, such as: sex, age, hobby, position, terminal capability etc.Simultaneously, the business tine as professional core exists multiple ways of presentation: as literal, picture, sound or the like.Single fixed service service and ways of presentation can not satisfy the needs of mobile data value-added service personalized service.
Simultaneously, because mobility is one of maximum characteristics of mobile subscriber.After becoming the mobile subscriber, each user can corresponding user ascription area.Region, user place may be identical with user ascription area when using business for the user, also may be different.And professional content often also has stronger region.As: there is contact very closely in Weather information and geographical position, and the weather of different regions is different often.The user in A city uses the weather forecast business, and normal conditions only are concerned about the Weather information in A city.When the user when the B city goes on business, but wish to obtain the Weather information in B city.When the user go on business finish return the A city after, what wish again to obtain is the weather condition in A city.On the other hand, along with developing rapidly of portable terminal, different portable terminals has different capacities of equipment, and as the screen size of terminal, can the color figure place of support support function of multimedia message etc.When there were user demand in the user of low-grade terminal and the user of high-class terminals to same business, if only provide the professional form that represents at low-grade terminal, the high-class terminals user just can not get satisfied user experience; If only provide the professional form that represents at high-class terminals, low-grade terminal use just can't use this business.
,, be the problem that service provider and service provider are paid close attention to how effectively for the user provides satisfied mobile phone value-added service according to mobile subscriber's characteristic.
Summary of the invention
The objective of the invention is: provide the shortcoming that to carry out personalized service in the process according to user's particular community in order to solve existing value-added service, provide a kind of can be according to attributes such as the different positional information of user, ability of user terminal, the method and system of providing personalized service for the user.
To achieve these goals, the value-added service that the invention provides based on mobile subscriber attribute provides method, and this method is classified business earlier according to content, and setting is obtained such professional content and obtained rule at class of business, may further comprise the steps:
A1, service operation server receive and need obtain professional triggering, obtain the adaptation services device to content and send information acquisition request, comprise the current location information of class of business information and user terminal in the described information acquisition request;
B1, content are obtained the adaptation services device and are obtained the corresponding business content according to the current location information of class of business information and user terminal from content library;
C1, content are obtained the adaptation services device, and according to the capability set of user terminal business tine to be represented form adaptive;
D1, content are obtained the adaptation services device business tine are handed down to user terminal by the service operation server.
Preferably, the attaching information that also comprises user terminal in the information acquisition request in the described steps A 1.
Preferably, described step B1 may further comprise the steps:
B11, content are obtained the adaptation services device and are obtained content according to class of business information and obtain rule, if content is obtained current location information and the attaching information that needs user terminal in the rule, then execution in step B12; If content is obtained current location information and the attaching information that does not need user terminal in the rule, then execution in step B13;
B12, content are obtained the adaptation services device content is obtained the business tine that rule finds out after in conjunction with the current location information of user terminal and attaching information with content is obtained rule and user terminal current location information, attaching information combine the back coupling in such business;
B13, content are obtained the adaptation services device and are obtained rule finds out coupling in such business business tine according to content.
Preferably, among the described step B12, content is obtained the adaptation services device and is obtained business tine according to following steps:
B121, when the current location information of user terminal is consistent with attaching information, content is obtained the adaptation services device and is obtained the business tine that finds out according to the user terminal ownership place;
B122, when the current location information of user terminal and attaching information are inconsistent, content is obtained the adaptation services device and is obtained the business tine that finds out according to user terminal current location institute possession or content and obtain the adaptation services device and both obtained the business tine that finds out according to user terminal current location institute possession and also obtain the business tine that finds out according to the user terminal ownership place.
Preferably, need obtain occasional service that professional triggering comprises that the user sends in the described steps A 1 uses request and triggers according to the scheduled service that user's the use request of ordering in advance produces.
Preferably, described business is comprised region and two dimensions of content revealing form that content is used according to classifying content, content is obtained the adaptation services device and is found out the content revealing form that is complementary according to the capability set of user terminal in the corresponding service content of obtaining among the described step C1.
Preferably, content is obtained the capability set that the adaptation services device obtains user terminal and be may further comprise the steps among the described step C1:
C11, the service operation server obtains the adaptation services device to content that the MSISDN of user terminal is provided (Mobile Subscriber ISDN);
C12, content are obtained the adaptation services device according to the type that the MSISDN of user terminal inquires about this terminal, obtain its capability set.
In order to realize goal of the invention, the present invention also provides a kind of value-added service based on mobile subscriber attribute that system is provided, and this system comprises that service operation server, content obtain the adaptation services device and store in advance content library according to the business of classifying content; Described service operation server is used to accept to obtain professional triggering, obtains the adaptation services device to content and sends information acquisition request, and described information acquisition request comprises the current location information of class of business information and user terminal; Content is obtained the adaptation services device and is obtained the corresponding business content and according to the capability set of user terminal business tine is represented form adaptive according to the current location information of class of business information and user terminal from content library; Content is obtained the adaptation services device business tine is handed down to user terminal by the service operation server.
Preferably, also comprise content managing module and service management module, described service management module is used for obtaining the adaptation services device to content provides the content of the class of business of being asked to obtain rule, described content is obtained the adaptation services device and is used for obtaining rule according to content and finds out the business tine of coupling in content library, and described content managing module is used for obtaining the adaptation services device to content provides professional content adaptation rule.
Preferably, described service operation server also comprises and is used for obtaining the device that the adaptation services device provides the MSISDN of user terminal to content; Described content obtain the adaptation services device also comprise be used for according to the MSISDN of user terminal inquire about this terminal type, obtain the device of its capability set.
Wherein, MSISDN (Mobile Systems International Subscriber IdentityNumber, i.e. mobile subscriber's international number) our phone number of usually saying just.
Described capability set is meant the competence set of terminal, comprising: screen size, screen pixels, whether support multimedia message, whether support mp3 (a kind of audio compression form) etc.
Its useful effect of the present invention is: adopt technical solutions according to the invention for the user provides satisfied personalized mobile phone value-added service, to make the user obtain good business experience according to attributes such as mobile subscriber's positional information and terminal capabilities.This scheme can be widely used in the data value-added service based on the handy service for the people, as: the intelligent guide business.System for the user carries out personalized scenic spot guide, sends relevant sight spot information to the user according to user's position and mobile phone terminal ability.Simultaneously,, high-end user is sent multimedia message in the mode of picture conduct a sightseeing tour, conduct a sightseeing tour and send character message for the user who uses ordinary terminal according to the ability of user terminal.
Feature of the present invention and advantage will be elaborated in conjunction with the accompanying drawings by embodiment.
Description of drawings
Fig. 1 is the embodiment of the invention provides the content in the method to obtain and the adaptation procedure schematic diagram based on the value-added service of mobile subscriber attribute;
Fig. 2 comprises the embodiment of the invention provides system based on the value-added service of mobile subscriber attribute mobile data business platform structured flowchart.
Embodiment
Embodiment one: suppose that the user location is that Qingdao, user ascription area are Shenzhen; User terminal can receive the information of literal and colour picture form; The user sends the business of obtaining weather forecast and home news by mobile phone terminal and obtains request.Wherein, weather forecast is the branch region, is different in the content of different its weather forecasts of place, and home news are not distinguished the region, and the home news that receive all parts of the country all are identical.
In the present embodiment, business need be classified according to content, a kind of preferred sorting technique is to classify according to region and two dimensions of the content form of expression that content is used, promptly a latitude is the region that specified content is suitable for, another latitude specified content can adopt represents form, for example literal, picture, sound, colour etc.Such as: it is Qingdao that weather content A (comprising two kinds of forms of A1 and A2) is suitable for the region, and it is Shenzhen that weather content B (comprising two kinds of forms of B1 and B2) is suitable for the region, and home news C (comprising two kinds of forms of C1 and C2) is identical in different regions content; Distinguish according to the content form of expression, such as: content A1, B1 and C1 are text formattings, and content A2, B2 and C2 have the colour picture form.
With reference to figure 2, should based on value-added service of mobile subscriber attribute provide system can be used as one independently functional module be integrated in the mobile data business platform, comprise that content managing module, service management module, content obtain adaptation services device, content library and comprise the service operation environment module of service operation server.
Wherein, the service management module is used for obtaining the adaptation services device to content and professional content is set obtains rule, makes content obtain the adaptation services device and generates relation professional and business tine, business tine and customer position information; Content managing module is used for obtaining the adaptation services device to content professional content adaptation rule is set, and makes content obtain the adaptation services device and generates the relation that business tine represents form and type of user terminal.The service operation server is used to receive the triggering of professional receiving terminal acquisition request business, obtains the adaptation services device to content and sends information acquisition request, and described information acquisition request comprises the current location information of class of business information and user terminal; Content is obtained the adaptation services device and is obtained the corresponding business content and business tine is represented adaptive according to the capability set of user terminal from content library according to the current location information of class of business information and user terminal; Content is obtained the adaptation services device business tine is handed down to user terminal by the service operation server.
With reference to figure 1, use the present invention to provide the method for value-added service may further comprise the steps to user terminal:
1, the service operation server receives the triggering of acquisition request business, the service operation server receives the use request of user terminal or regularly triggers and can produce a triggering to the service operation server according to the user's of generation order relations generation in advance, make the service operation server obtain the adaptation services device and send information acquisition request, comprise the current location information of class of business information and user terminal in the described information acquisition request to content; For example, wherein class of business information for obtaining weather forecast and/or obtaining home news; The current location information of the detected user terminal of service operation server is Qingdao;
2, content is obtained the adaptation services device and is obtained content according to class of business information and obtain rule, and the content that has is obtained rule need be in conjunction with the current location information of user terminal, and for example wherein weather forecast needs the current location information of user terminal, and then execution in step 3; The content that has is obtained the regular current location information that does not need in conjunction with user terminal, and for example home news do not need the current location information of user terminal, and then execution in step 4;
3, content is obtained the adaptation services device to obtain rule searches coupling in conjunction with the current location information (for example Qingdao) of user terminal in such business of content library storage business tine according to the content of weather forecast is the content A of Qingdao weather forecast;
4, content is obtained the adaptation services device and is obtained rule finds out coupling in the home news business of content library storage business tine C according to the content of home news;
5, content is obtained the adaptation services device is inquired about this terminal according to the MSISDN of user terminal type, obtain its capability set, learn that this mobile phone can receive literal, colour picture form, but user terminal of the MSISDN unique identification of user terminal, MSISDN can directly obtain by the communication carrier network, and the service operation server obtains and offers content behind the MSISDN and obtain the adaptation services device.The type of inquiry terminal is exactly to obtain the terminal type that the user uses according to phone number MSISDN.The corresponding relation of subscriber phone number MSISDN and type of user terminal regularly imports in the system and upgrades after can obtaining corresponding informance by the specific system in outside, thereby at utmost guarantees the accuracy of terminal and number correspondence;
6, content is obtained the adaptation services device to carry out the content revealing form according to capability set adaptive, and for example ways of presentation is content A2 and C2;
7, content obtain the adaptation services device finish content corresponding obtain with adaptive after, obtain and adaptive result according to content, accounting management module in mobile data business platform sends CID (ContentID, content identification) and CTID (Content Type ID, content type sign), for the processing of chargeing accordingly of accounting management module;
8, content is obtained the adaptation services device business tine (for example weather forecast in Qingdao and domestic A2 and the C2 of news to have the colour picture form) is handed down to the user terminal mobile phone by the service operation server.
Embodiment two: different with embodiment one is the attaching information that the service operation server also detects user terminal, obtains the current location information and the user ascription area information that comprise class of business information and user terminal in the request; For example, user ascription area information is Shenzhen, and the service operation server will comprise that the information acquisition request of the current location information of class of business information and user terminal and user ascription area information sends to content and obtains the adaptation services device.
Content is obtained the adaptation services device and is obtained content according to class of business information and obtain rule, wherein weather forecast needs the current location information and the attaching information of user terminal, then obtains rule finds out coupling in conjunction with the current location information (Qingdao) and the attaching information (Shenzhen) of user terminal in such business weather forecast content according to weather forecast: the weather forecast content A and the B that promptly obtain Qingdao and Shenzhen simultaneously; By being provided with, when the current location information of user terminal is consistent with attaching information, can make content obtain the business tine that the adaptation services device provides the current location information according to user terminal to find out to user terminal; When the current location information of user terminal and attaching information are inconsistent, can make content obtain the business tine that the adaptation services device provides the current location information according to user terminal to find out to user terminal, the weather forecast content A in Qingdao for example only is provided to user terminal, perhaps content is obtained the business tine that the adaptation services device provides current location information and attaching information according to user terminal to find out to user terminal, for example the weather forecast content A and the B in Qingdao and Shenzhen.And home news do not need the current location information and the attaching information of user terminal, then obtain the business tine C that finds out coupling in the regular news at home according to the home news content.
At last, content is obtained the adaptation services device and is handed down to the user terminal mobile phone according to the adaptive service operation server that passes through of ways of presentation in the capability set chosen content of user terminal.
Above content be in conjunction with concrete preferred implementation to further describing that the present invention did, can not assert that concrete enforcement of the present invention is confined to these explanations.For the general technical staff of the technical field of the invention, without departing from the inventive concept of the premise, can also make some simple deduction or replace, all should be considered as belonging to protection scope of the present invention.
Claims (10)
1. the value-added service based on mobile subscriber attribute provides method, it is characterized in that: in advance with business according to classifying content, setting is obtained such professional content and is obtained rule at class of business, may further comprise the steps:
A1, service operation server receive and need obtain professional triggering, obtain the adaptation services device to content and send information acquisition request, comprise the current location information of class of business information and user terminal in the described information acquisition request;
B1, content are obtained the adaptation services device and are obtained the corresponding business content according to the current location information of class of business information and user terminal from content library;
C1, content are obtained the adaptation services device, and according to the capability set of user terminal business tine to be represented form adaptive;
D1, content are obtained the adaptation services device business tine are handed down to user terminal by the service operation server.
2. the value-added service based on mobile subscriber attribute as claimed in claim 1 provides method, it is characterized in that: the attaching information that also comprises user terminal in the information acquisition request in the described steps A 1.
3. the value-added service based on mobile subscriber attribute as claimed in claim 2 provides method, it is characterized in that: described step B1 may further comprise the steps:
B11, content are obtained the adaptation services device and are obtained content according to class of business information and obtain rule, if content is obtained current location information and the attaching information that needs user terminal in the rule, then execution in step B12; If content is obtained current location information and the attaching information that does not need user terminal in the rule, then execution in step B13;
B12, content obtain the adaptation services device obtain according to content rule and user terminal current location information, attaching information be combined in the business tine that finds out coupling in such business;
B13, content are obtained the adaptation services device and are obtained rule finds out coupling in such business business tine according to content.
4. the value-added service based on mobile subscriber attribute as claimed in claim 3 provides method, it is characterized in that: in described step B12, content is obtained the adaptation services device and is obtained business tine according to following steps:
B121, when the current location information of user terminal is consistent with attaching information, content is obtained the adaptation services device and is obtained the business tine that finds out according to the user terminal ownership place;
B122, when the current location information of user terminal and attaching information are inconsistent, content is obtained the adaptation services device and is obtained the business tine that finds out according to user terminal current location institute possession, or content is obtained the adaptation services device and both obtained the business tine that finds out according to user terminal current location institute possession and also obtain the business tine that finds out according to the user terminal ownership place.
5. the value-added service based on mobile subscriber attribute as claimed in claim 1 provides method, it is characterized in that: need obtain occasional service that professional triggering comprises that the user sends in the described steps A 1 and use request and trigger according to the scheduled service that user's the use request of ordering in advance produces.
6. provide method as each described value-added service in the claim 1 to 5 based on mobile subscriber attribute, it is characterized in that: described business is comprised region and two dimensions of content revealing form that content is used according to classifying content, content is obtained the adaptation services device and is found out the content revealing form that is complementary according to the capability set of user terminal in the corresponding service content of obtaining among the described step C1.
7. the value-added service based on mobile subscriber attribute as claimed in claim 6 provides method, it is characterized in that: content is obtained the capability set that the adaptation services device obtains user terminal and be may further comprise the steps among the described step C1:
C11, service operation server obtain the MSISDN that the adaptation services device provides user terminal to content;
C12, content are obtained the adaptation services device according to the type that the MSISDN of user terminal inquires about this terminal, obtain its capability set.
8. the value-added service based on mobile subscriber attribute provides system, it is characterized in that: comprise that service operation server, content obtain the adaptation services device and store in advance content library according to the business of classifying content; Described service operation server is used to accept to obtain professional triggering, obtains the adaptation services device to content and sends information acquisition request, and described information acquisition request comprises the current location information of class of business information and user terminal; Content is obtained the adaptation services device and is obtained the corresponding business content and according to the capability set of user terminal business tine is represented form adaptive according to the current location information of class of business information and user terminal from content library; Content is obtained the adaptation services device business tine is handed down to user terminal by the service operation server.
9. the value-added service based on mobile subscriber attribute as claimed in claim 8 provides system, it is characterized in that: also comprise content managing module and service management module, described service management module is used for obtaining the adaptation services device to content provides the content of the class of business of being asked to obtain rule, described content is obtained the adaptation services device and is used for obtaining rule according to content and finds out the business tine of coupling in content library, and described content managing module is used for obtaining the adaptation services device to content provides professional content adaptation rule.
10. provide system based on the value-added service of mobile subscriber attribute as claimed in claim 8 or 9, it is characterized in that: described service operation server also comprises and is used for obtaining the device that the adaptation services device provides the MSISDN of user terminal to content; Described content obtain the adaptation services device also comprise be used for according to the MSISDN of user terminal inquire about this terminal type, obtain the device of its capability set.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100738646A CN101287149A (en) | 2007-04-09 | 2007-04-09 | Value-added service providing method and system based on mobile subscriber attribute |
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| CNA2007100738646A CN101287149A (en) | 2007-04-09 | 2007-04-09 | Value-added service providing method and system based on mobile subscriber attribute |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101982987A (en) * | 2010-10-29 | 2011-03-02 | 中国电信股份有限公司 | Method, module and platform for providing information of roaming place |
| CN102395106A (en) * | 2011-11-03 | 2012-03-28 | 南京熊猫电子股份有限公司 | Value added service method based on position and residence time information of GSM (global system for mobile communication) UE (unified equipment) users |
| CN102594883A (en) * | 2012-02-09 | 2012-07-18 | 中兴通讯股份有限公司 | Method and system for determining business operation mode |
| CN103327442A (en) * | 2012-03-20 | 2013-09-25 | 腾讯科技（深圳）有限公司 | Method, server and system for acquiring content information based on geographical positions |
-
2007
- 2007-04-09 CN CNA2007100738646A patent/CN101287149A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101982987A (en) * | 2010-10-29 | 2011-03-02 | 中国电信股份有限公司 | Method, module and platform for providing information of roaming place |
| CN102395106A (en) * | 2011-11-03 | 2012-03-28 | 南京熊猫电子股份有限公司 | Value added service method based on position and residence time information of GSM (global system for mobile communication) UE (unified equipment) users |
| CN102395106B (en) * | 2011-11-03 | 2014-09-17 | 南京熊猫电子股份有限公司 | Value added service method based on position and residence time information of GSM (global system for mobile communication) UE (unified equipment) users |
| CN102594883A (en) * | 2012-02-09 | 2012-07-18 | 中兴通讯股份有限公司 | Method and system for determining business operation mode |
| WO2013117055A1 (en) * | 2012-02-09 | 2013-08-15 | 中兴通讯股份有限公司 | Service operation mode determining method and system |
| CN103327442A (en) * | 2012-03-20 | 2013-09-25 | 腾讯科技（深圳）有限公司 | Method, server and system for acquiring content information based on geographical positions |
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Application publication date: 20081015 |