KR20080039151A - System and method for advertisement service based on main action area - Google Patents

Abstract

A system and a method for providing an AD(ADvertisement) service based on a main residential area are provided to estimate the main residential area of a customer by referring to a moving path and use details of a mobile terminal, and offer the customer a banner AD corresponding to the estimated main residential area. A mobile network provides location registration information and call details of a mobile terminal(110) when a member uses a call channel. An AD providing server(240) estimates a main residential area of the member by analyzing a location using a call channel based on a moving path and use details of the mobile terminal, searches banner AD registered to a shop included in the estimated main residential area from the AD database, and provides the searched banner AD to a webpage or a messenger webpage of the member by referring to member information. A web server(230) receives the banner AD from the AD providing server, and inserts the received banner AD into a webpage and transmits the webpage to a browser when a webpage request is received from the web browser. The AD providing server includes a location information server and a member information server.

Description

SYSTEM AND METHOD FOR ADVERTISEMENT SERVICE BASED ON MAIN ACTION AREA}

1 is a functional configuration diagram of a main activity area-based advertising service system according to an embodiment of the present invention.

2 is an operation flowchart of a main activity area based advertisement service method according to an embodiment of the present invention;

3 is a functional configuration diagram of the advertisement providing server based on the main activity region according to the embodiment of the present invention.

4 is a flowchart illustrating an operation method of an advertisement providing server according to an exemplary embodiment of the present invention.

** Description of the symbols for the main parts of the drawings **

110: communication terminal 130: exchange

140: home location register 150: call history management server

220: Information terminal 230: Web server

260: location information server

The present invention relates to a system and method for advertising based on the main activity area, and more particularly, to an advertisement service system based on the main activity area for predicting the user's main activity area to provide a user with a banner advertisement corresponding to the main activity area. And to a method.

Advertisement service is a service that informs the user about the company's image and products. Advertising services utilize various media such as broadcast media, radio media, newspapers, magazines and the Internet. An advertising service is a kind of push service that sends an advertisement to an unspecified number regardless of the user's intention. Advertisements sent to an unspecified majority are usually considered spam information but useful to a few. If an advertisement is considered spam information, the net function of the advertisement decreases and the degree of contamination of the information increases. Advertisers, on the other hand, want to deliver advertisements with their image and product information to future users.

In order to increase the utilization of advertising in advertising services, it is necessary to predict the user's interests. Although the user's interests can be accessed from various angles, the user's area of activity can be used to predict the user's interests. The user spends most of his time at work, but after work and time, he moves to a place other than the workplace to take advantage of his free time. The advertisement service may predict a user's interests by using local information located at leisure time.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems and necessities, and predicts the user's main activity area by referring to the movement path and usage history of the communication terminal and uses the banner advertisement corresponding to the main activity area. To provide a communication service system and method based on the main activity area for providing a communication service.

The main activity area-based advertising service system according to the present invention for achieving the above object comprises: a mobile communication network providing location registration information and call history of a mobile communication terminal when a subscriber uses a call channel; Analyze the location information when the subscriber uses the call channel with reference to the location registration information and the call history to predict the main activity area of the subscriber, and search the banner advertisement registered in the store located in the predicted main activity area in the advertisement database An advertisement providing server for providing a banner advertisement inquiring with reference to subscriber information to a subscriber's web page or a messenger's web page; A web server for receiving a banner advertisement from the advertisement providing server and inserting the received banner advertisement into the web page and transmitting the banner advertisement to the browser when a web page request is received from the browser; A packet data network coupling the advertisement providing server and the web server to the mobile communication network.

According to an exemplary embodiment of the present invention, an advertisement service method based on a main activity region includes: a subscriber information storing step of storing, at a subscriber information server, subscriber information including an address of a web page managed by the subscriber and a subscriber's messenger ID; Collecting location registration information and call history of a home location register for each subscriber by referring to the subscriber information in a location information server; A main activity area prediction step of predicting a main activity area of a subscriber by analyzing location information when using a call channel with reference to the collected location registration information and call history; Retrieving a banner advertisement registered in a store located in the predicted main activity area from an advertisement database in an advertisement providing server; An advertisement providing step of providing a banner advertisement inquired by referring to the subscriber information to a web server; Inserting a banner advertisement of the member received from the advertisement providing server into the web page when the web page request is received from the member-logged browser at the web server; And a page providing step of transmitting a web page inserted with the banner advertisement to the browser.

According to the present invention, an advertisement providing server based on a main activity region includes: a subscriber information storage unit which stores subscriber information including an address of a web page managed by a subscriber and a messenger ID of the subscriber; A location information collection unit for collecting location registration information and call history of a home location register for each subscriber from a mobile communication network; A main activity area predictor for predicting a main activity area of a subscriber by analyzing location information when using a call channel with reference to the collected location registration information and call history; An advertisement database for storing banner advertisements of stores in association with the main advertisement region; An advertisement providing unit for searching a banner advertisement registered in a store located in the predicted main activity area in the advertisement database and providing a banner advertisement, which is referred to by referring to the subscriber information, to a subscriber's web page or a messenger's web page; It is configured to include.

The method of operating an advertisement providing server according to the present invention includes: a banner advertisement storing step of storing a banner advertisement of a store operated by an advertiser in association with a main advertisement region where an advertiser registering an advertisement resource of an advertisement service requests an advertisement; A subscriber information storage step of storing subscriber information including an address of a web page managed by the subscriber and a messenger ID of the subscriber in response to various communication services used by the subscriber subscribed to the advertisement service; A location information collection step of collecting location registration information and call history of a home location register for each subscriber from a mobile communication network; A main activity area prediction step of predicting a main activity area of a subscriber by analyzing location information when using a call channel with reference to the collected location registration information and call history; An advertisement providing step of searching a banner advertisement registered in a store located in the predicted main activity area among the stored banner advertisements and providing the retrieved banner advertisement to a subscriber's web page or a messenger's web page by referring to the subscriber information; It is configured to include.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents which are well known in the technical field to which the present invention belongs and are not directly related to the present invention will be omitted. This is to more clearly communicate without obscure the subject matter of the present invention by omitting unnecessary description.

It is attached to describe an embodiment of the present invention, Figure 1 is a functional block diagram of a main activity area-based advertising service system according to an embodiment of the present invention, Figure 2 is a main activity area according to an embodiment of the present invention 3 is a flowchart illustrating an operation of an advertisement service method based on FIG. 3, and FIG. 3 is a functional configuration diagram of an advertisement providing server based on a main activity region according to an exemplary embodiment of the present invention, and FIG. 4 illustrates a method of operating an advertisement providing server according to an exemplary embodiment. The operation flowchart of the.

Referring to Figure 1, when explaining the main activity area-based advertising service system according to an embodiment of the present invention, the communication terminal 110 when the power is turned on or off, which is a predetermined event when the location should be registered, or telephone Register the current location in the home location register 140 when dialing. The home location register 140 confirms whether the communication terminal 110 subscribes to the advertisement service and advertises information and location registration information of the communication terminal 110 that has registered a location in response to the communication terminal 110 subscribed to the advertisement service. Delivers to the location information server included in the providing server 240.

When the communication terminal 110 requests a call to the exchange 130, the exchange 130 performs a call connection and displays a call history including a call start time and a call end time for a normal call to which two speakers are connected. The call history management server included in 240 is transmitted. The call history management server included in the advertisement providing server 240 transmits the call history of the communication terminal 110 to the location information server included in the advertisement providing server 240.

The location information server included in the advertisement providing server 240 collects the location registration information of the home location register 140 and the call history of the call history management server included in the advertisement providing server 240 and collects the location registration information for each subscriber. Predict the main activity area of the subscriber by analyzing the location information when using the call channel with reference to the call history. The location information server included in the advertisement providing server 240 stores time registration information and location registration information of the home location register 140, and corresponds to the call time of the call history by referring to the time information. The location registration information is retrieved and the main activity area of the subscriber is predicted based on the location information of the retrieved location registration information.

The subscriber information server included in the advertisement providing server 240 processes user authentication for the subscriber subscribing to the advertisement service, and stores the address and the messenger ID of the web page input by the subscriber when the user authentication is normally processed. The subscriber information server included in the advertisement providing server 240 checks whether the web server managing the site linked to the address of the web page and the messenger server related to the messenger ID support the advertisement service. The subscriber information server included in the advertisement providing server 240 provides the advertisement providing server 240 with the address of the web server of the site to which the subscriber subscribes and whether the web server supports the advertisement service.

The packet data network couples the advertisement providing server 240 and the web server 230 to a mobile communication network including a base station 120 and an exchange 130. The packet data network includes a Packet Switched Data Network (PSDN), a Packet Data Serving Node (PDSN), a Pachet Data Gateway Node (PDGN), and a WAP G / W.

The advertisement providing server 240 inquires the banner advertisement registered in the store located in the main activity area predicted by the location information server in the advertisement database and displays the banner advertisement retrieved by referring to the subscriber information of the subscriber information server. It provides a web server for managing the web server 230 or a web server for managing the web page of the messenger. The advertisement providing server 240 accesses an advertisement database that stores banner advertisements associated with the main advertisement region input by the store, and searches for a banner advertisement in which the main advertisement region matches the subscriber's main activity region. The advertisement providing server 240 accesses a web server 230 supporting an advertisement service and provides a banner advertisement inquired on a subscriber's web page. In addition, the advertisement providing server 240 accesses a messenger server supporting an advertisement service and provides a banner advertisement inquired on a web page of the messenger.

The web server 230 receives the banner advertisement from the advertisement providing server 240, receives the subscriber information from the subscriber information server, and views the member information stored in the internal database by referring to the ID information of the subscriber information to insert the received banner advertisement. Search for the address of the web page you want to do. The web server 230 links and stores the searched web page address and banner advertisement, and when a web page request is received from the browser, inserts the banner advertisement into the web page and transmits the banner advertisement to the browser.

The web server 230 adds and stores subscriber information and banner advertisement received from the advertisement providing server 240 to the information of the members who have subscribed to the site. When the web server 230 receives the ID information used for logging in from the browser, the web server 230 retrieves the ID information from the member information and extracts a banner advertisement linked to the ID information. The web server 230 inserts the extracted banner advertisement into a serviced web page and transmits it to a browser.

The device configuration is also implemented by a processor capable of executing a program that performs a series of procedures over time. The processor executes a work procedure that programs the operation of a module composed of devices. The processor sequentially executes the programs stored in the program memory in accordance with the scheduled task schedule or branches to the program corresponding to the generated event. The processor performs the functions and operations of the device corresponding to the task currently executed among the programmed tasks. The processor operates in different method configurations depending on the task being executed and is represented by the method module according to the operation. The operation of this method module will be described sequentially according to time flow and events.

2 is a flowchart illustrating an operation of an advertisement service method based on a main activity region according to an exemplary embodiment of the present invention.

The communication terminal registers the current location in the home location register when the power is turned on or off, or when making a call, which is a time required to register a location (S101). The home location register confirms whether the communication terminal subscribes to the advertisement service and transmits the information and the location registration information of the communication terminal that registered the location corresponding to the communication terminal subscribed to the advertisement service to the location information server (S102).

When the communication terminal requests a call to the exchange (S103), the exchange performs a call connection (S104) and transmits a call history including a call start time and a call end time to a call history management server for a normal call to which two speakers are connected. (S105). The call history management server transmits the call history of the communication terminal to the location information server (S106).

The location information server stores location registration information and call history for each subscriber of the communication terminal. The location information server calculates the area information where the subscriber is located during the call with reference to the location information of the subscriber, the call start time, and the call end time according to the location registration information and the time included in the call history (S107). The location information server stores the area information calculated according to the rule that considers the area located during the call as the subscriber's main active area to the main active area information. Area information registered in the main activity area information is area information classified according to the service area managed by the home location register. Service areas vary in size depending on the number of subscribers subscribed to the telecommunications service, the telecommunications environment, overpopulated areas, and the number of call connections per unit of time.

The information terminal attempts to access the Internet by starting a browser and requests a web page corresponding to a URL input as an Internet address (S108). When the web server receives the ID information from the information terminal, the web server searches for a phone number registered in the member information by referring to the member information corresponding to the ID information and transmits the retrieved phone number to the location information server (S109).

The location information server searches for the main active area of the communication terminal corresponding to the received telephone number and transmits the searched main active area to the web server (S110). When the web server receives the information on the main active area corresponding to the telephone number from the location information server, the web server stores the received information in a data memory that stores the main active area of the member who accesses the web site. The web server inquires the banner advertisement registered in the member's main activity area in the advertisement database and inserts the inquired banner advertisement in the page allocated to the display of the banner advertisement (S111). The web server transmits the newly configured web page to the browser of the information terminal by reflecting the main activity area information different for each member in the web page configuration (S112).

Next, the advertisement providing server according to the present invention will be described in detail through an embodiment. From the following description of the advertisement providing server, the configuration of the above-described main activity area based advertisement service system will also be clear.

3 is a functional configuration diagram of an advertisement providing server based on a main activity region according to an embodiment of the present invention.

The subscriber information storage unit 241 processes user authentication for a subscriber subscribing to an advertisement service and stores subscriber information including an address of a web page managed by the subscriber and a subscriber's messenger ID. The subscriber information storage unit 241 stores in the subscriber information whether the web server managing the site linked to the address of the web page and the messenger server related to the messenger ID support the advertisement service.

The location information collecting unit 242 collects the location registration information of the home location register and the call history of the call history management server for each subscriber from the mobile communication network. In addition, the location information collection unit 242 collects the data packet usage history including the message transmission history and the wireless Internet access history for each subscriber from the data packet server.

The main activity area prediction unit 243 analyzes the location information when using the call channel and the data channel by referring to the location registration information, the call history, and the data packet usage ministry collected by the location information collection unit 242, and then performs the main information of the subscriber. Predict activity area. The main activity zone prediction unit 243 compares the time information of the location registration information, the time information of the call history, and the time information of the data packet usage history to predict area information located within the call time.

The advertisement database 245 stores the banner advertisement received from the advertiser in association with the main advertisement region. The main advertising area is the area where advertisers want to serve ads to people located within a particular area. The advertisement database 245 stores information pages providing information about stores and addresses of wireless web pages of the wireless Internet.

The advertisement providing unit 244 searches the banner advertisement registered in the store located in the predicted main activity area in the advertisement database 245, and displays the banner advertisement, which is referred to by the subscriber information, on the subscriber's web page or the web page of the messenger. to provide. The advertisement provider 244 provides a banner advertisement for each subscriber to a web server that manages a web page. When the advertisement providing unit 244 receives a request for transmitting a banner advertisement from the web server, the advertisement providing unit 244 provides a banner advertisement for each subscriber to the web server. In addition, the advertisement providing unit 244 stores the information about the banner advertisement and the main activity region registered for each subscriber, and provides a banner advertisement for each subscriber to the web server when the banner advertisement is newly updated or the subscriber's main activity region changes.

The advertisement providing unit 244 stores the display rule of the banner advertisement for setting the display position and the display time, and receives the configuration information of the web page from the web server to determine the amount of storage space allocated to the banner advertisement among the space of the web page. Calculate The advertisement providing unit 244 distributes the banner advertisement waiting to be displayed according to the calculated capacity according to a predetermined display rule and provides the same to the web server.

The device configuration is also implemented by a processor capable of executing a program that performs a series of procedures over time. The processor operates in different method configurations depending on the task being executed and is represented by the method module according to the operation. The operation of this method module will be described sequentially according to time flow and events.

4 is a flowchart illustrating an operation method of an advertisement providing server according to an exemplary embodiment of the present invention.

The advertisement providing server stores a banner advertisement of an affiliate operated by an advertiser in association with a main advertisement region in which an advertiser registering an advertisement resource of an advertisement service requests an advertisement (S201). The advertisement providing server links a web page linked to the Internet providing information about a store and an address of a wireless web page linked to the wireless Internet. In addition, the advertisement providing server links the information page storing the additional information describing the address of the linked web page to the banner advertisement.

The advertisement providing server stores subscriber information including a telephone number of a communication terminal owned by the subscriber subscribed to the advertisement service, various communication services, an address of a web page managed by the subscriber, and a messenger ID of the subscriber (S202). The advertisement providing server processes user authentication for the subscriber subscribing to the advertisement service, and when the user authentication is completed, the advertisement providing server requests and inputs details of various communication services in use. The advertisement providing server stores in the subscriber information whether the web server managing the site linked to the address of the web page being used by the subscriber and the messenger server related to the messenger ID are supported in the subscriber information.

The advertisement providing server collects the location registration information of the home location register and the call history of the call history management server for each subscriber by referring to the stored subscriber information (S203). The advertisement providing server collects data packet usage history including message transmission history and wireless internet connection history for each subscriber from the data packet server of the mobile communication network in addition to the call service history.

The advertisement providing server analyzes the location information at the time of using the call channel and at the time of using the data channel with reference to the collected location registration information, the call history, and the data packet usage history (S204).

The advertisement providing server searches the banner advertisement registered in the store located in the predicted main activity area among the banner advertisements stored for each subscriber and provides the retrieved banner advertisement to the subscriber's web page or the messenger's web page by referring to the subscriber information ( S205).

The advertisement providing server stores the display rule of the banner advertisement for setting the display position and the display time, receives the configuration information of the web page from the web server, and calculates the amount of storage space allocated to the banner advertisement among the spaces of the web page. The advertisement providing server distributes and provides a banner advertisement waiting to be displayed according to the calculated capacity according to a preset display rule.

The web server receives the banner advertisement of the main activity area by the subscriber from the advertisement providing server, searches for the member registered in the member information using the ID stored in the subscriber's personal information and the telephone number of the communication terminal as the search keyword, and responds to the retrieved member. The received banner advertisement is stored in the data memory. When the web server receives a web page request from a member login browser, the web server refers to the banner information registered in the member information by referring to the login information, inserts the inquired banner advertisement into the web page, and sends the same to the browser.

Although the present invention has been described in more detail with reference to examples, the present invention is not necessarily limited to these examples, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, it is possible to predict the main activity area of the user with reference to the movement path and the usage history of the communication terminal and to provide a banner advertisement corresponding to the main activity area to the communication service used by the user. It is effective to provide advertisements appealing to the user's interests on the user's web pages and to serve advertisements differently for each user linked to the main activity area.

Claims (22)

A mobile communication network which provides location registration information and call details of a mobile communication terminal when a subscriber uses a call channel; Analyze the location information when the subscriber uses the call channel with reference to the location registration information and the call history to predict the main activity area of the subscriber, and search the banner advertisement registered in the store located in the predicted main activity area in the advertisement database An advertisement providing server for providing a banner advertisement inquiring with reference to subscriber information to a subscriber's web page or a messenger's web page; A web server for receiving a banner advertisement from the advertisement providing server and inserting the received banner advertisement into the web page and transmitting the banner advertisement to the browser when a web page request is received from the browser; And a packet data network for coupling the advertisement providing server and the web server to the mobile communication network. The method of claim 1, wherein the advertisement providing server Collect the location registration information of the home location register and the call history of the call history management server for each subscriber and predict the main activity area of the subscriber by analyzing the location information when the subscriber uses the call channel with reference to the collected location registration information and the call history. A location information server; And a subscriber information server for storing subscriber information including an address of a web page managed by the subscriber and a subscriber's messenger ID. The method of claim 2, wherein the location information server, A registration time storage unit for storing location registration information of the home location register and time information for collecting the location registration information; A main activity area prediction unit for retrieving location registration information corresponding to the talk time of the call history by referring to the time information and predicting the main activity area of the subscriber based on the retrieved location information of the location registration information; Activity area based advertising service system. The method of claim 2, wherein the subscriber information server, An authenticator configured to process user authentication for a subscriber to the advertisement service; A subscriber information storage unit for storing an address and a messenger ID of a web page input by the subscriber when the user authentication is completed; A service support unit providing the subscriber information storage unit whether a web server managing a site linked to the web page address and a messenger server related to a messenger ID support the subscriber information storage unit; system. The method of claim 1, wherein the advertisement providing server, An advertisement database for storing banner advertisements associated with the main advertisement region entered by the store; A web advertisement providing unit for searching banner advertisements matching the main advertisement region and the subscriber's main activity region, and accessing a web server supporting an advertisement service and providing a banner advertisement on the subscriber's web page; And a messenger advertisement providing unit which accesses a messenger server supporting an advertisement service and provides a banner advertisement viewed on a messenger's web page. A subscriber information storing step of storing, at the subscriber information server, subscriber information including an address of a web page managed by the subscriber and a subscriber's messenger ID; Collecting location registration information and call history of a home location register for each subscriber by referring to the subscriber information at a location information server; A main activity area prediction step of predicting a main activity area of a subscriber by analyzing location information when using a call channel with reference to the collected location registration information and call history; Retrieving a banner advertisement registered in a store located in the predicted main activity area from an advertisement database in an advertisement providing server; An advertisement providing step of providing a banner advertisement inquired by referring to the subscriber information to a web server; Inserting a banner advertisement of the member received from the advertisement providing server into the web page when the web page request is received from the member-logged browser at the web server; And a page providing step of transmitting a web page inserted with a banner advertisement to a browser. The method of claim 6, wherein the storing of the subscriber information comprises: An authentication step of processing user authentication for the subscriber subscribing to the advertising service; A subscriber information storing step of storing an address and a messenger ID of a web page input by the subscriber when the user authentication is completed; A service supporting step of storing, in the subscriber information, whether the web server managing a site linked to the web page address and a messenger server related to a messenger ID are supported in the subscriber information; . The method of claim 6, wherein the main activity area prediction step, A registration time storing step of storing location registration information of the home location register and time information on which the location registration information is collected; A main activity area prediction step of retrieving location registration information corresponding to the talk time of the call history by referring to the time information and predicting the main activity area of the subscriber based on the retrieved location information of the location registration information; Activity area based advertising service method. The method of claim 6, wherein the advertisement providing step, An advertisement storage step of storing a banner advertisement associated with the main advertisement region input by the store in an advertisement database; A web advertisement providing step of searching for a banner advertisement matching the main advertisement region and the subscriber's main activity region, and accessing a web server supporting an advertisement service and providing a banner advertisement on the subscriber's web page; And a messenger advertisement providing step of accessing a messenger server supporting an advertisement service and providing a banner advertisement viewed on a messenger's web page. The method of claim 6, wherein the page providing step, Receiving a banner advertisement from the advertisement providing server, receiving subscriber information from the subscriber information server, and retrieving the address of a web page to insert the received banner advertisement by referring to the member information stored in the internal database by referring to the ID information of the subscriber information. Wow; Linking and storing the retrieved web page address and banner advertisement, and when the web page request is received from the browser, inserting the banner advertisement into the web page and transmitting the banner advertisement to the browser. A subscriber information storage unit for storing subscriber information including an address of a web page managed by the subscriber and a subscriber's messenger ID; A location information collection unit for collecting location registration information and call history of a home location register for each subscriber from a mobile communication network; A main activity area predictor for predicting a main activity area of a subscriber by analyzing location information when using a call channel with reference to the collected location registration information and call history; An advertisement database for storing banner advertisements of stores in association with the main advertisement region; An advertisement providing unit for searching a banner advertisement registered in a store located in the predicted main activity area in the advertisement database and providing a banner advertisement, which is referred to by referring to the subscriber information, to a subscriber's web page or a messenger's web page; Main activity area-based ad serving server, including. The method of claim 11, wherein the subscriber information storage unit, An authenticator configured to process user authentication for a subscriber to the advertisement service; An input information storage unit for storing an address and a messenger ID of a web page input by the subscriber when the user authentication is completed; A service support unit which provides the subscriber information storage unit with a web server managing a site linked to an address of the web page and a messenger server related to a messenger ID; server. The method of claim 11, wherein the location information collecting unit A main activity area-based advertisement providing server comprising a service information collecting unit for collecting data packet usage details including message transmission details and wireless Internet access details for each subscriber from a mobile communication network. The method of claim 11, wherein the main activity area prediction unit And an auxiliary predictor configured to analyze the location information when using the data channel with reference to the collected location registration information and the data packet usage history to predict the main activity area of the subscriber. The method of claim 11, wherein the advertising database is A main activity area-based advertisement providing server comprising an information page for providing information about a store and an additional information storage for storing a wireless web page linked to the wireless Internet. The method of claim 11, wherein the advertisement providing unit, A display rule storage unit for storing a display rule of a banner advertisement for setting a display position and a display time; A storage space calculator configured to calculate a capacity of the storage space allocated to the banner advertisement among the spaces of the web page; And an advertisement scheduler configured to distribute and provide a banner advertisement waiting to be displayed in correspondence with the calculated capacity according to a predetermined display rule. A banner advertisement storage step of storing, by an advertiser registering an advertisement resource of an advertisement service, a banner advertisement of a store operated by the advertiser in association with a main advertisement region requesting an advertisement; A subscriber information storage step of storing subscriber information including an address of a web page managed by the subscriber and a messenger ID of the subscriber in response to various communication services used by the subscriber subscribed to the advertisement service; A location information collection step of collecting location registration information and call history of a home location register for each subscriber from a mobile communication network; A main activity area prediction step of predicting a main activity area of a subscriber by analyzing location information when using a call channel with reference to the collected location registration information and call history; An advertisement providing step of searching a banner advertisement registered in a store located in the predicted main activity area among the stored banner advertisements and providing the retrieved banner advertisement to a subscriber's web page or a messenger's web page by referring to the subscriber information; Operation method of the advertisement providing server configured to include. The method of claim 17, wherein storing the subscriber information, An authentication step of processing user authentication for the subscriber subscribing to the advertising service; An input information storage step of requesting the details of various communication services being used by the subscriber when the user authentication is completed, and storing an address and a messenger ID of a web page inputted in the subscriber information; And a service supporting step of storing, in subscriber information, whether or not the web server managing the site linked to the address of the web page being used by the subscriber and the messenger server related to the messenger ID are supported in the subscriber information. Operating method. The method of claim 17, wherein the collecting location information And a service information collecting step of collecting data packet usage details including message transmission details and wireless internet access details for each subscriber from the data service server of the mobile communication network in addition to the call service details. 18. The method of claim 17, wherein the primary activity area prediction step is And an auxiliary prediction step of predicting a main activity area of a subscriber by analyzing location information when using a data channel with reference to the collected location registration information and time information of a data packet usage history. The method of claim 17, wherein storing the banner advertisement A page link step of linking an address of a web page linked to the Internet providing information on a store and an address of a wireless web page linked to the wireless Internet; And an additional information storing step of linking an information page storing additional information describing an address of the linked web page to a banner advertisement. The method of claim 17, wherein the advertisement providing step, A display rule storing step of storing a display rule of the banner advertisement for setting the display position and the display time; A storage space calculating step of calculating a capacity of the storage space allocated to the banner advertisement among the spaces of the web page; And an advertisement scheduling step of distributing and providing a banner advertisement waiting to be displayed according to the calculated capacity according to a predetermined display rule.

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