KR20030068239A - Shopping mall management method on internet - Google Patents

Abstract

PURPOSE: A method for operating a shopping mall on the Internet is provided to satisfy a buying desire of a customer and bring about interest by buying goods through probability after requesting the goods with the price smaller than a regular price. CONSTITUTION: A server displays a list for the goods sold by a web page of the shopping mall for the EC(Electric Commerce)(S11). If a buyer selects the goods by searching the goods list, the server suggests the goods information including a drawing probability of the selected goods and the price of each probability(S21). The buyer writes a buying application by selecting the drawing probability and an application number(S22). The server decides the drawing by comparing a drawing number with the application number(S25). In case of the winning, the goods are delivered to the buyer(S27).

Description

SHOPPING MALL MANAGEMENT METHOD ON INTERNET}

The present invention relates to a method of operating a shopping mall on the Internet, and more particularly, to a purchaser who purchases a product with a probability less than a normal sale price of a product by inducing interest and inducing participation in an e-commerce. Of the shopping mall operation method.

Recently, due to the development of the Internet business, much of electronic commerce and advertisements are made on the Internet, and it is becoming common to purchase products through shopping malls or auctions using the Internet. In such a commerce on the Internet, the price competition for the same article can be easily checked for each shopping mall site if the customer wants, so the price competition is very intense.

Therefore, a large number of shopping mall sites provide a variety of gifts through newbies or purchasers as a part of customer incentives through prizes, or give mileage-type cyber gratitude points in proportion to sales and sales. By using such cyber points, it is possible to purchase another item in a shopping mall on the same site or, if desired, even cash points of cyber points are recognized. In addition, even cyber points acquired in other shopping malls are trending to be recognized in the relevant sites through exchanges.

However, the traditional method of attracting cyber customers as mentioned above is operated by most cyber shopping malls or membership sites, so that the sales form of the shopping malls suggests prices and allows consumers to order at those prices. As a result, the freshness drops and the customer attraction effect cannot be achieved as expected.

It is very difficult to specialize one's own operating site among numerous websites, but if you give up or neglect research and development, you can get away from customers' interest and eventually get rid of it. Particularly, in the case of a late shopping mall site, it is very difficult to compete with the starting shopping mall site in view of the secured product volume and recognition.

Therefore, the Internet shopping mall operator can be considered to be unsuccessful in the business unless it acquires the intensive focusing of consumers by introducing a unique and innovative shopping mall site operation method that Internet users may be interested in.

Due to the above reasons, recently, the auction method allows purchase applicants to purchase a product with a smaller amount than the normal product sales amount, or the betting game method can be used to acquire other people's cyber points so that the interest of internet users is increased. Is causing.

However, although various types of Internet auction methods have been proposed, it is a general reality that the probability of winning an auction product is very low. For example, in a conventional internet auction, bidders must compete with a large number of bidders for a fixed period of time and keep paying attention until the deadline, and sellers only slightly modify the auction items if the auction item is bid. By re-registering again, the situation continues to search for similar auction products every day. This causes the applicant to gradually lose interest in the auction, which in turn leads to a vicious cycle that further lowers the probability of winning the auction product.

In addition, general lottery auctions can not secure the auction price and the reliability of the lottery, the consumer's participation is low, because the lottery can be drawn only when a certain bidder is filled, the deadline is indefinitely lengthened or amended, etc. This happens.

In addition, in the case of applying the betting game method, the person who loses the cyber point may be uncomfortable in the process of acquiring the cyber point of another person, and only one consumer can purchase the corresponding product to activate the e-commerce. The problem arises that it is difficult to expect.

In addition, in the case of applying the joint purchase method proposed in the prior art, since there are many applicants, it is possible to purchase a problem that it is impossible to drop the price above a certain amount.

For the above reasons, there is a demand for a new product sales method that can activate commerce through the Internet.

The present invention has been made to solve the problems of the conventional method as described above, by applying for an amount less than the normal product selling price to be able to purchase the product through the probability to satisfy the consumer's purchase needs while causing interest To provide a method of operating a shopping mall on the Internet.

In addition, another object of the present invention is to apply the probability differently according to the application amount, so that the winning result can be quickly confirmed on the next day of the purchase application, without limiting the number of goods sold, etc. To provide a method of operating a shopping mall on the Internet that can be.

In addition, another object of the present invention is to provide a shopping mall operating method on the Internet that can ensure the reliability of the lottery results by determining the winning number by a combination of the exchange stock index and KOSDAQ stock index of the date following the purchase application. .

According to a feature of the present invention for achieving the above object, a first step of the operator site server to display a list of items to be sold on the shopping mall web page for electronic commerce; A second process of presenting product information including a probability of winning of the selected product and an amount for each probability by the operator site server when the purchase applicant selects a product to be purchased by searching the product list of the first process; A third step in which a purchase applicant selects a probability of winning and determines a participation number to prepare a purchase application; A fourth step of, if the purchase applicant completes the purchase application in the third process, the operator site server compares the winning number with the participation number and determines whether to win based on the entry number entered by the purchase applicant; And a fifth process of delivering the corresponding product to the purchase applicant in case of winning the fourth process.

At this time, according to an additional feature of the present invention, in the second process, requesting the purchase applicant to select one of immediate purchase or probabilistic purchase, and when selecting the immediate purchase to the purchase applicant in the step, It is preferable to include the step of making a purchase at a normal selling price.

In addition, according to another additional feature of the present invention, it is preferable that the third process includes the step of performing a payment for the amount for each probability after the purchase application is made.

Further, according to another additional feature of the present invention, the fourth process preferably includes determining the winning number by a combination of the exchange stock index and the KOSDAQ stock index on the date following the purchase application.

In addition, according to another additional aspect of the present invention, the fifth process preferably includes the step of notifying the fact that the operator site server has won the prize seller, and the seller delivering the prize to the purchase applicant. Do.

1 is a block diagram schematically showing the configuration of a system for implementing a shopping mall operating method on the Internet according to the present invention

2 is a flowchart schematically illustrating a process of operating a shopping mall on the Internet according to an embodiment of the present invention.

3 is a view for explaining a process of displaying a product list according to an embodiment of the present invention

4 is a view for explaining the process of introducing the introduction and sales status, the amount of probability for the goods selected by the embodiment of the present invention

5 is a view for explaining a process of selecting a participation number according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: operator site server 11: member DB

12: Merchant DB 13: Product DB

14: data processing module 15: the amount determination module for each probability

16: winning number confirmation module 17: payment system

18: Delivery System 20: Client PC

30: Internet communication network

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, the present invention will be described as a preferred embodiment that the probability is fixed and the amount of each probability according to the probability is determined, but the technical idea of the present invention is not limited or limited thereto and can be variously implemented by those skilled in the art. Of course it can. For example, a purchase applicant may first determine an amount and then have a probability determined by that amount.

1 is a block diagram schematically showing the configuration of a system for implementing a shopping mall operating method on the Internet according to the present invention.

Referring to FIG. 1, the operator site server 10 and the client PC 20 are connected through an internet communication network 30. At this time, the operator site server 10 provides a shopping mall site and performs various operations in the site, and the client PC 20 is a registered member that is connected to the site, that is, a computer of a purchase applicant.

The operator site server 10 includes a member DB 11, a seller DB 12, a product DB 13, a data processing module 14, a probable amount determining module 15, a winning number confirmation module 16, The payment system 17 and the delivery system 18 are combined.

The member DB 11 stores basic personal information, cyber money quantity information, and product purchase performance information of purchase applicants, that is, registered members. The seller DB 12 stores the information of the individual and the merchant to sell the product through the shopping mall of the present invention. The commodity DB 13 stores a list of commodities registered by an operator or a seller and price information of each commodity. In this case, the product DB 13 includes the commerce price and product information for all products that can be traded, and the product to be handled includes vehicles, overseas travel tickets, various event tickets, various gift certificates, etc. in addition to general industrial products.

In addition, the data processing module 14 is provided with an application program to perform the processing of data required to perform various operations in the shopping mall site of the present invention, the probability amount determining module 15 for each probability is price information of each product It determines the amount of money based on the predetermined probability based on the, The winning number confirmation module 16 receives the final stock index every day and combines the winning number and performs the function to confirm the winning accordingly. .

In addition, the payment system 17 performs a payment when a registered member wants to purchase cyber money for use on the site, and may use various payment means including cash transfer and credit card payment. The delivery system 18 is a system for consigning a checked product to a consumer to a consumer, and refers to a professional service system in which the corresponding site is operated by itself or in partnership with the shopping mall site.

The process of purchasing a product in a shopping mall on the Internet according to the present invention using the above configuration will be described in detail with reference to the flowchart of FIG. 2.

First, a site operated by the operator site server 10 is opened on the Internet communication network 30, recruits sellers who want to sell the product as members, stores seller information in the seller DB 12, and The product DB 13 stores price information and the like of a product registered by the seller.

Thereafter, when the purchase applicant enters the site through the Internet communication network 30 using the client PC 20 and accesses the operator site server 10, the purchase applicant checks whether or not the user logs in. At this time, if a login is not made, membership is induced, and information input during membership registration is stored in the member DB 11.

Thereafter, if login is allowed through the inquiry of the member DB 11 for the purchase applicant, information such as a product name, a registration date, a sale amount, a participation date, a lottery date, and a number of winnings / participants as shown in FIG. (See S11) When the purchase applicant searches a list of products and selects a product to apply for purchase (see S12), the purchase applicant selects either an immediate purchase or a probabilistic purchase. The requested web page is output (see S13).

When the immediate purchase is selected in S13, the operator site server 10 performs the payment process at the normal selling price of the corresponding product using the payment system 17 (see S14). In step 10, the result is notified to the delivery system 18 so that the product can be delivered. (See S15.) In this case, in the case of purchasing at the normal selling price, a certain amount of the selling price is paid to the purchase applicant by cyber money. It is desirable to induce participation.

On the other hand, if the probable purchase is selected in S13, the operator site server 10 determines the probable probability amount and the probable amount of the selected product including the introduction of the simple product and the sales status as shown in FIG. It is inputted from the module 15 and presented through a web page (see S21).

At this time, in the probability-based amount determination module 15, the probability of winning is 1/2, 1/5, 1/10, 1/20, 1/50, 1/100, 1/200, 1/500, 1/1000 , 1/2000, 1/5000, 1/10000, and the like, and accordingly, the amount for each probability is determined by multiplying the probability using the price information of the product stored in the product DB 13. For example, when a seller inputs a consumer price of 37,500 won at the time of registration of a product, an amount for each probability is determined as shown in Table 1 below. At this time, the revaluation is made in units of won, and less than 100 won was set not to generate prices.

Odds 1--2 1--5 1--10 1--20 1--50 1 --- 100 1 --- 200 1 --- 500 1 ---- 1000 1 ---- 2000 1 ---- 5000 1 ----- 10000 Price 18,750 7,500 3,750 1,880 750 380 190 Selection ○ ○ ○ ○ ○ ○ ○

In addition, when the seller enters the consumer price as 11,265,000 won at the time of registration of the product, the amount for each probability is determined as shown in Table 2 below.

Odds 1--2 1--5 1--10 1--20 1--50 1 --- 100 1 --- 200 1 --- 500 1 ---- 1000 1 ---- 2000 1 ---- 5000 1 ----- 10000 Price 5,632,500 2,253,000 1,126,500 563,250 225,300 112,650 56,330 22,530 11,270 5,640 2,260 1,130 Selection ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○

Thereafter, when the purchase applicant selects a probability of winning, the selected product and the bet amount are displayed as shown in FIG. 5 and the selection of the participation number is requested. At this time, if the entry number is determined and the purchase application is made (see S22), the operator site server 10 performs the payment for the amount of the corresponding probability using the payment system 17. (See S23) In other words, the higher the probability of winning the prize, the higher the probability of payment. Eventually, the probability of winning is determined by the amount, and the purchase applicant can adjust the amount for each probability by selecting the probability of winning by himself.

In the above settlement process, in principle, the site of the present invention, the payment for the purchase of goods to be made by depositing the cash to the site through the bank cash transfer, card transfer, other electronic money when purchasing the goods, deposit the cash in advance It can be exchanged into cyber money equivalent to the amount and used as a fund for payment. In addition, in the site of the present invention can be used for payment by converting the gratuitous points obtained by various methods such as advertisement banner click and event participation to cyber money.

Thereafter, the winning number confirmation module 16 determines the winning number by the combination of the exchange stock index and the KOSDAQ stock index on the date following the purchase application (see S24), and compares the entry number entered by the purchase applicant with the winning number. Decide whether to win (see S25).

At this time, the winning number confirmation module 16 receives the final exchange stock index and KOSDAQ stock index every day to combine the winning numbers, the KOSDAQ stock index is ○○○ .ⓐⓑ, and the exchange stock index ○○○ .ⓒ If ⓓ, ⓐ is thousand units, ⓑ is 100 units, ⓒ is ten units, and ⓓ is one unit.

At this time, the lottery process for determining whether or not to win the lottery range is 0 to 1 when the probability is 1/2, the lottery method is divided by the day unit, that is, ⓓ by 2 the remaining value is the winning number. In addition, when the probability is 1/5, the lottery range is 0 to 4, and the lottery method divides the day, that is, ⓓ by 5, and the remaining value is the winning number. In addition, when the probability is 1/10, the lottery range is 0 to 9, and the lottery method is the one unit, that is, ⓓ as the winning number.

In addition, when the probability is 1/20, the lottery range is 00 to 19, and the lottery method is divided into 20 by 10 units, that is, ⓒⓓ by 20, and the remaining value is the winning number. In addition, when the probability is 1/50, the lottery range is 00 to 49, and the lottery method is divided into 50 by 10 units, that is, ⓒⓓ by 50, and the remaining value becomes the winning number. In addition, when the probability is 1/100, the lottery range is 00 to 99, and the lottery method is up to 10 units, that is, ⓒⓓ is the winning number.

In addition, when the probability is 1/200, the lottery range is 000 to 199, and the lottery method is divided into 200 by the hundred unit, that is, ⓑⓒⓓ by 200, and the remaining value becomes the winning number. In addition, when the probability is 1/500, the lottery range is 000 to 499, and the lottery method is divided into 500 by the hundred unit, that is, ⓑⓒⓓ by 500, and the remaining value is the winning number. In addition, when the probability is 1/1000, the lottery range is 000 to 999, and the lottery method is up to one hundred units, that is, ⓑⓒⓓ is the winning number.

In addition, when the probability is 1/2000, the lottery range is 0000 to 1999, and the lottery method is divided into 2000 by the thousand unit, that is, the remaining value is the winning number. In addition, when the probability is 1/5000, the lottery range is 0000 to 4999, and the lottery method is divided into 5000 by the thousand unit, that is, the remaining value is the winning number. In addition, when the probability is 1/10000, the lottery range is 0000 to 9999, and the lottery method is up to the thousand unit, that is, ⓐⓑⓒⓓ is the winning number.

In the case of winning in the above, the operator site server 10 notifies the delivery system 18, that is, the seller of the prize, to the fact that the prize is won (see S26), and delivers the prize to the purchase applicant (see S27).

On the other hand, if the probability purchase in accordance with the above process, but not winning, it is preferable to induce the participation by paying a certain amount of the amount of each probability of the settlement to the cyber money.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, the method of operating a shopping mall on the Internet of the present invention has an effect of satisfying consumers' purchase needs while inducing interest by applying for an amount less than a normal product selling price and purchasing the product through a probability. have.

In addition, the odds are applied differently according to the amount of the application, the winning result can be quickly confirmed on the next day of the purchase application, and the number of items can be won simultaneously without limiting the number of products sold. There is an effect that can increase the satisfaction.

In addition, the winning number is determined by a combination of the exchange stock index and the KOSDAQ stock index of the date following the purchase application, thereby ensuring the reliability of the result.

Claims (5)

A first step of displaying, by the operator site server, a list of items to be sold on a shopping mall web page for electronic commerce; A second process of presenting product information including a probability of winning of the selected product and an amount for each probability by the operator site server when the purchase applicant selects a product to be purchased by searching the product list of the first process; A third step in which a purchase applicant selects a probability of winning and determines a participation number to prepare a purchase application; A fourth step of, if the purchase applicant completes the purchase application in the third process, the operator site server compares the winning number with the participation number and determines whether to win based on the entry number entered by the purchase applicant; And And a fifth process of delivering the corresponding product to the purchase applicant in the case of winning in the fourth process. The method of claim 1, In the second process, the step of requesting the purchase applicant to select one of immediate purchase or probabilistic purchase, and if the purchase applicant selects immediate purchase in the step, the purchase is made at the normal selling price of the corresponding product. Shopping mall operating method on the Internet, characterized in that it is included. The method of claim 1, The third step of the shopping mall operating method on the Internet, characterized in that after the preparation of the purchase application is made, the payment for the amount of each probability. The method of claim 1, The fourth process includes determining the winning number by a combination of the exchange stock index and the KOSDAQ stock index on the date following the purchase application. The method of claim 1, The fifth process includes the step of notifying the fact that the operator site server has won the product seller, and the seller delivering the product to the purchase applicant.