KR20030012062A - Advetisement system and method for using barand game - Google Patents

Abstract

PURPOSE: A method and a system for an AD(ADvertisement) using a brand game are provided to improve the AD effect of an advertiser and to reduce the huge expense generated by a game service by linking the AD with the game. CONSTITUTION: A brand game database(2) stores the brand game including a brand, such as a product name, a logo, a company symbol and product symbol, of a cooperating advertiser. A download program(3) downloads the brand game to a user terminal connecting through the network. An AD agent server(1) provides the brand game information to the user and permits the user to download the selected brand game by confirming the existence of a user ID registered to the advertiser. A member database(14) stores the user ID registered to a homepage of the advertiser and the user information including the personal information of the user. A controller(6) displays a compensation item if the user reaches an object by joining in the brand game, and performs the compensation.

Description

Advertising method and advertising system using brand game {ADVETISEMENT SYSTEM AND METHOD FOR USING BARAND GAME}

The present invention relates to an advertising method and advertising system using a brand game, and more specifically, to increase the advertising effect and the number of visits to the homepage using a brand game including the advertiser's brand, and at the same time, the advertising agency is easy The present invention relates to an advertising method and an advertising system using a brand game that can easily generate members and generate revenue.

Recently, as the number of Internet communication users is increasing rapidly, the commercial use using the Internet is active. In other words, the Internet is not only used for simple mutual communication through e-mails or chats, but also for obtaining information.

E-commerce companies are focusing on securing members because securing members leads to increased sales, and various advertising techniques have been tried to secure members. A typical example is a banner advertisement. Each e-commerce company or general website displays a banner advertisement, and provides services such as providing information free of charge or discounting the price of the goods with the revenue obtained through the banner advertisement.

By the way, the profit from the banner advertisement occurs only when the user clicks on the banner advertisement, but the number of times the user clicks on the banner advertisement is not so high. In addition, due to the banner ads, the connection speed of the web page is not only inconvenient for the user, but also the effect of the advertisement is low because it does not attract the user's attention by placing a large number of banner ads. In this regard, the advertiser may induce a user's click as a separate event and additional benefits such as discounting a part of the purchase price, earning mileage, or issuing an internet lottery, but such additional benefits and events may be caused by excessive server expansion, It only repeats the vicious cycle of increasing maintenance costs and lack of a profit model.

In addition, in recent years, since the website has been converted to a community-oriented portal site to attract members, it is difficult for the member to grasp the nature of the website. Accordingly, the user inputs false customer information and registers as a member for the purpose of the prize of the promotional event of the website, so that there is a significant difference between the number of registered members and the number of members who utilize the actual website.

On the other hand, in the case of a conventional online game, free games are recruited through advertisements such as advertisements in some areas of the game to provide online games. Such online games impart a virtual score or war record that is not equivalent to real money to stimulate a desire for achievement to induce continuous visits of users. However, in the case of such an online game, the game can be played only when the user is online, so when a large number of users access the game at once, the game server becomes overloaded, causing a slow speed and frequent server down. There is a ham. As a result, even if the game is of high quality, the customer frequently turns away due to the problem of the infrastructure, and the game service company increases the deficit by increasing the game server and increasing the maintenance cost.

In addition, fixed game scenarios mean that when a customer reaches the final stage, they will no longer be attracted to the game, and game makers will have to continue to produce new games, which is expensive. Even after the production of the game, the beta-testing process increases costs and delays the cashing, adding to the problems of game service companies. In addition, since most online games are provided in the form of multiple stages or increasing the level of the user, the social problem of game addiction occurs because the time that the user invests in the game is invested for a long time over a long period of time. It is becoming.

Therefore, it should be sought to improve the problems of conventional unprofitable advertising by combining advertising and games, and to reduce the trouble of game service companies.

Accordingly, an object of the present invention is to provide an advertising method and an advertising system using a brand game that combines an advertisement and a game to improve the advertisement effect of the advertiser and at the same time reduce the enormous cost incurred in the game service. .

1 is a schematic configuration diagram of an advertisement system according to the present invention;

2 is a detailed configuration diagram of an advertiser terminal and an advertising agency server of the advertising system of FIG.

3 is a flowchart illustrating a brand game download process using an advertisement system according to the present invention;

4 is a flowchart illustrating a reward process according to a user's game implementation using an advertisement system according to the present invention.

* Explanation of symbols for the main parts of the drawings

1: advertising agency server 2: brand game database

3: download program 4: certification program

5: prize number generation unit 6: agency side control unit

11: advertiser terminal 12: advertiser side control unit

13: Homepage 14: Member Database

15: reward database 20: user terminal

The above object is, according to the present invention, in the advertising method using a brand game containing an advertisement, in cooperation with the advertiser to produce a brand game including a brand including the brand name, logo, company symbol, product symbol, etc. of the advertiser Brand game production step to; A game presentation step of providing information on at least one brand game to a user connected through a network; When the user selects a brand game, confirming whether there is an ID registered in an advertiser's homepage of the selected brand game; Confirming that, if the ID exists, a game permission step of allowing the download of the selected brand game to the user's terminal; When the result of the downloaded brand game is reached to reach a predetermined target, it is achieved by the advertising method using a brand game, characterized in that it comprises a reward step for rewarding the user.

Here, the brand game production step, it is preferable to insert the brand of each advertiser into the brand game as the main character, the background, etc. of the game to produce different brand games for each advertiser.

The brand game corresponding to each advertiser has a plurality of scenarios, and a scenario is randomly selected and provided to the user after the step-by-step goal authentication is authenticated when the user is connected, thereby inducing interest of the user.

The game presentation step is preferably a step of presenting information about the brand game, such as the contents of the brand game according to each advertiser, the details of compensation when the goal of each brand game is reached.

As a result of the member verification, if the user does not have an ID registered to the advertiser of the selected brand game, it is preferable to further include a registration step of accessing the advertiser's homepage to induce a member to join.

Randomly generating a unique prize number corresponding to the ID of the user; The premium number is preferably downloaded to the terminal of the user at the time of downloading the brand game.

The rewarding step may include displaying the prize number when the user reaches a predetermined target; Visiting the advertiser's homepage and inputting the prize number further includes displaying the winning or losing of the prize number, thereby facilitating the visit of the advertiser's homepage.

On the other hand, the above object, according to another field of the present invention, in the advertising system on the network using a brand game containing an advertisement, the brand including the brand name, logo, company symbol, product symbol, etc. of at least one affiliate advertiser A brand game database for storing at least one brand game, including a download program for downloading the brand game to a terminal of a user connected through a network, and providing information about the brand game to the user, Selects a brand game, checks whether the registered ID exists in the advertiser of the selected brand game, and if the ID exists, the advertisement agency server including a control unit which allows the downloading of the selected brand game to the user's terminal. Wow; A member database storing user information including ID registered by the user on the advertiser's homepage and personal information of the user, and displaying reward details when the user participates in the selected brand game and reaches a predetermined goal. It can also be achieved by an advertising system using a brand game, characterized in that it comprises an advertiser terminal including a control unit for performing the.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the present invention.

As shown in FIG. 1, the advertisement system includes an advertiser terminal 11 for advertising, a user terminal 20 connected through a network, and a brand game in which the advertiser's brand is incorporated into a game. It includes a server of the advertising agency (1).

The user terminal 20 is a wired / wireless communication device possessed by a user. Examples of wired communication devices include personal PCs, network PCs, and communication terminals, and wireless communication devices include PDAs, mobile phones, Internet phones, IMT200, and the like. Can be mentioned.

The advertising agency server 1 includes a brand game database 2 in which brand games produced according to the advertiser's brand are stored, and a download program 3 for downloading the brand games to a user terminal 20 connected through a network. And a certification program 4 for authenticating the user, a prize number generation unit 5 for automatically generating a prize number corresponding to the user's ID, and a step-by-step goal achievement information database 10 corresponding to the user's ID. And a server side controller 6 for controlling the server 1.

Here, the server-side control unit 6 checks whether the registered ID exists in the advertiser of the brand game selected by the user, and allows downloading of the brand game only when the ID exists, and the user registers on the advertiser's homepage 13. If it does not have an ID, it is induced to access the advertiser's homepage (13). Then, the server-side control unit 6 operates the prize number generation unit 5 at the time of downloading the brand game, and attaches the prize number to the brand game through the download program 3.

The brand game provided by the advertising agency is an advertisement brand such as the advertiser's product, logo, company symbol, product symbol, etc., and the brand game can be produced using such a brand. You can also insert a brand that you want to acquire. For example, in the case of producing a brand game related to an advertisement image, in the case of a shoe company Nike, a brand game using a boomerang having a shape similar to the Nike logo may be produced. You can also write a brand game that sets the boomerang in the shape of a Nike logo as the hero's weapon. The actual name of such a brand game is determined according to the brand of the advertiser. For example, a brand game related to Nike may be named Nike Game, and a brand game related to McDonald's is McDonald's Game.

These brand games are produced with different game contents for each advertiser, and even if the brand game of the same advertiser has a number of scenarios. Accordingly, when the user of the same ID is connected, the server-side control unit 6 randomly selects the scenarios using the random algorithm 9 so as to provide a brand game of a scenario different from the scenario of the previously provided brand game. do.

In addition, in the brand game, the game time is set in advance according to the type of the brand game, and the game is terminated when the time limit elapses, thereby preventing the user from excessively immersing in the game for a long time.

Among such brand games, a brand game having a large file size is stored in the brand game database 2 in a divided state. If the brand game is over a certain size, about 512kbytes, the brand game file is divided into appropriate packet units using Split Logic with high efficiency of transmission and management, and the address table is attached to the head and the end of each packet. Stored in the database (2).

The download program 3 for downloading such a brand game to the user terminal 20 compresses a file of the brand game by applying a compression algorithm 7 at the time of downloading. When the brand game provided from the brand game database 2 is composed of a plurality of packets, the download program 3 compresses each packet of the brand game using the compression algorithm 7 and sequentially downloads the packets to the user terminal 20. do. At this time, the download program 3 provides the decompression algorithm 8 for decompression with the files of the brand game, and when the download is completed to the user terminal 20, decompression is performed by the decompression algorithm 8, Each packet is sequentially connected with reference to the address. When the first brand game is downloaded, the restoration algorithm 8 is downloaded to the user terminal 20 in advance and residentally programmed, so that there is no need to download a separate restoration algorithm 8 when downloading the brand game.

The prize number generation unit 5 generating a unique prize number downloaded together with the downloading of the brand game randomly generates a prize number corresponding to the user's ID one-to-one by applying a prize number generation algorithm, and controls the server side. (6) checks whether the generated prize number has been used before. The unique prize number corresponding to the user's ID is concealed in the brand game itself so that it appears only when the user has achieved a predetermined goal in the brand game, thereby allowing the user to go offline without visiting the advertiser's homepage 13. It can prevent the brand games from being exchanged with each other. On the other hand, in the advertisement system, by using the authentication program 4 together with the prize number generation algorithm, the user's personal information is checked at the time of the user's registration, thereby preventing the user from repeatedly registering and preventing the user from winning again.

The advertiser terminal 11, which has requested an agency for such an advertising agency, includes a homepage 13 for accessing an advertising agency and a user, an ID registered on the advertiser's homepage 13, personal information of the user, and the like. Member database 14 stores information, prize number, user ID, whether or not to win the prize number, the reward database 15 stored the reward history when winning, and advertiser side control unit 12 for controlling the advertiser terminal 11 Has

If the user wants to download the brand game by accessing the advertising agency, the server-side control unit 6 checks whether the user ID for the advertiser of the brand game selected by the user exists. Through the advertiser's homepage (13). Accordingly, the user accesses the advertiser's homepage 13, enters personal information, a desired ID and a password, and receives an ID. Personal information of the user includes name, address, gender, social security number / business number, occupation / industry, life pattern, hobby, and the like.

In other words, in the advertising system, the advertising agency does not manage the membership, but the advertiser manages the members, and the member database 14 displays the ID and password, the performance record of the user's brand game, and the prizes together with the personal information entered by the members. The winning or not is saved. Accordingly, the advertisement agency server 1 can easily use the user's information stored in the member database 14 of each advertiser, thereby easily securing members. Using such secured members, advertising agencies can seek additional revenue generation.

On the other hand, since the ID is assigned to each advertiser homepage 13 and whether or not the ID is duplicated can be checked only in the member database 14 held by each advertiser, ID duplication among members accessing the advertisement agency server 1 is duplicated. This can happen. Accordingly, the advertising agency may define a special ID system for each advertiser. For example, the IDs of the users who registered as members of Advertiser A can be prevented from overlapping IDs among the members, such as by starting with '12' at the beginning or by initializing the initials of the advertiser.

The reward database 15 stores the prize numbers given when the brand game is downloaded to the user, whether or not to win according to the prize numbers, and the rewards to be paid in case of winning. The first reward given when all users first reach the goal of a brand game is a gift certificate of a product sold by the corresponding advertiser of the brand game in which the user participates. If you use these vouchers, you do not need to send them by mail, you just need to download and print them online, which saves you money on logistics. In addition, when the user visits the advertiser's homepage 13 or an offline store in order to use the gift certificate of the product sold by the advertiser, the user may purchase other items. Therefore, the purchase promotion effect of the article can be obtained.

On the other hand, the advertiser-side control unit 12 provides a member registration window at the time of user registration, and stores the personal information, ID and password entered by the user in the member database 14. In addition, the prize number provided from the advertising agency is compensated. Stored in the database 15, and when the user participates in the brand game and achieves a predetermined goal, the prize number transmitted from the user is compared with the unique prize number corresponding to the ID of the user already stored in the reward database 15. After confirming the winning, the user must indicate whether or not the winning number has been won.

This advertising system is largely a brand game process through cooperation with an advertising agency and an advertiser, a game providing process for providing a brand game to a user connected to an advertising agency, and a brand game provided to the user, and then the user achieves a predetermined goal. In one case, it can be divided into the compensation process that occurs between the user and the advertiser.

First, the brand game production process, as shown in Figure 3, begins with the cooperation of the advertiser and the advertising agency (S10). Once the advertising agency and the advertiser are affiliated, the advertiser promises to provide the advertising agency with information about the user who visits the advertiser's homepage 13 to participate in the brand game. In addition, the advertising agency produces a brand game with the main characters of the brand, such as the advertiser's logo, company symbols, product symbols (S20). In this case, the brand is not simply a concept that is displayed in a part of the brand game, but the contents of the game itself must mean the brand or the brand should be an essential element in the brand game operator. For example, McDonald's brand game, a fast-food restaurant, could be a hamburger written McDonald's. In addition, CM songs or general music used in general advertising can be used as a background music of the brand game.

On the other hand, the finished brand game can be beta testing by distributing online or offline to users who want to test. In addition, after the game program newly produced by a general game programmer to produce a brand game through a predetermined modification, and then beta testing, beta testing quickly and easily using a user registered on each advertiser's homepage (13) You may.

Meanwhile, the process of downloading the produced brand game is as follows.

When the user connects to the advertising agency's server 1 through the network, the server-side control unit 6 provides the user with the type of brand game corresponding to each advertiser and the rewards given when the user reaches a predetermined goal when participating in the brand game. And present to the user (S30). When the user selects a brand game (S40), the server-side control unit 6 confirms to the user whether an ID registered on the homepage 13 of the advertiser of the brand game selected by the user exists (S50).

If the user does not have an ID, the server-side control unit 6 pops up a pop-up window to invite the user to visit the advertiser's homepage 13 and register (S51). If the user accepts the invitation, the user terminal 20 ) Is connected to the advertiser's homepage 13 (S53). The user enters the personal information, ID and password on the advertiser's homepage 13 and registers as a member (S55). At this time, the ID is preset according to each advertiser and the first distinguishable number of the advertiser is automatically Attached.

If the user registers the ID or if the registered ID already exists, the server-side control unit 6 operates the download program 3 to allow the brand game to be downloaded to the user terminal 20 (S60). Then, the server-side control unit 6 operates the authentication program 4 and goes through an authentication procedure for checking whether the user has participated in the same brand game or whether the user's ID and personal information are false (S70). At this time, the server-side control unit 6 performs authentication using information stored in the member database 14 of the advertiser. As a result of the authentication, if the user has never participated in the same brand game, a basic scenario is provided (S80, S85). If the user has participated, the server-side control unit 6 operates the random algorithm 9 to allow the user to play the game. Randomly select a scenario that does not participate (S90) and excludes the previously provided scenario. In addition, the server-side control unit 6 generates a prize number by operating the prize number generator 5 (S100), the prize number generator 5 is one for the ID of one user through the prize number generation algorithm The prize numbers are randomly generated so that the prize numbers are placed.

On the other hand, the download program 3 checks whether the brand game consists of a single packet or a plurality of packets, and operates the compression algorithm 7 to compress the brand game (S120). Then, the restoration algorithm 8 is sequentially transmitted together with the brand game in the order of the packets. At this time, the prize number generated by the prize number generation unit 5 is transmitted together (S110), and at the same time, the server-side control unit 6 transmits the prize number together with the user ID to the terminal of the advertiser, the advertiser-side control unit 12 stores the prize number and ID in the reward database 15. The prize number is hidden until the user participates in the brand game and reaches a predetermined goal.

Hereinafter, a game execution process occurring in the user terminal 20 and a compensation process occurring between the user terminal 20 and the advertiser terminal 11 will be described with reference to FIG. 4.

When the transmission of the brand game to the user terminal 20 is completed, the decompression algorithm 8 operates to decompress each packet of the brand game, and connects the packets according to the number stored in each packet (P10). After the brand game is restored as described above, the restoration algorithm 8 checks whether the restoration is properly performed, and if the restoration is not properly performed or an error occurs, the message is requested to re-download to the advertisement agency server 1. .

When the download of the brand game is completed, the user executes the brand game (P20). The brand game is set a time limit, the game is automatically terminated when the time limit is completed (P30). Accordingly, it is possible to prevent game addiction, in which the user is immersed in the game for a long time. On the other hand, if the user reaches the predetermined target of the brand game within the time limit (P40), the concealed prize number is displayed on the user terminal 20 using the popup window (P50). In the pop-up window, a question and a confirmation button are formed asking the user whether to visit the advertiser's homepage 13 to check whether the prize number is won or not (P60), and when the user clicks the confirmation button, the advertiser's homepage ( 13) (P70).

Then, the user's ID and prize number are transmitted to the advertiser's homepage 13, and the advertiser side controller 12 compares the details stored in the advertiser's reward database 15 with the user ID and the prize number, Rewards are displayed along with a message congratulating the winner (P80, P90). The advertiser side control unit 12 determines whether the user wins the first prize (P100), and in the case of the first prize, provides a gift certificate for purchasing a product sold by the corresponding advertiser (P110), and the gift certificate is downloaded online and immediately. Can be used.

On the other hand, if the user has not won the same brand game for the first time, other prizes other than the gift certificate will be provided (P105), and the member database 14 stores the record of the user winning the prize. Prizes are offered to users.

Meanwhile, in the above-described embodiment, a case in which the user terminal 20 is used by an individual has been described. However, when a PC room operator uses the advertisement system, various synergy effects may be obtained.

Currently, PC room operators rent and use online games, so game rental costs are being spent. Accordingly, by allowing the PC room operator to register a plurality of IDs in advance and providing them to the customer, the PC room operator can reduce the cost of renting the game, and improve the sales by acquiring the customer. do.

In this manner, in the present advertisement system, the advertisement effect of the advertiser can be improved by producing a brand game including the brand of each advertiser so as to participate offline. In addition, by inviting the advertiser to visit the advertiser's homepage 13 at the time of registration of the ID and confirmation of winning of the prize number, the visitor's homepage 13 can be maximized. In addition, by providing a voucher that allows the user to purchase the product of the advertiser as the first prize, the user visits the store when the voucher is used to induce the purchase of other goods, thereby improving the purchasing power.

In the case of an advertising agency, a user secured as a member of an advertiser can be secured as a member even without a separate member acquisition effort, for example, an event, banner advertisement, or media advertisement. As a result, it is possible to carry out marketing that a separate profit is expected by using the secured user, thereby improving the profit of the advertising agency.

On the other hand, in the case of a conventional game service company, by registering as a brand game of the advertising agency instead of beta testing to be used directly to the user, it is possible to reduce the beta testing cost.

As described above, according to the present invention, the advertiser's homepage visit effect and the advertisement effect are improved, thereby increasing the sales volume of the article. In addition, since the advertising agency can secure a large number of users at no additional cost, it is possible to generate new revenue through a large number of users. From the user's point of view, you can always access new games for free, and enjoy the game, so you can win prizes with your own efforts in a short time, so you can get satisfaction.

Claims (14)

In the advertising method using a brand game containing an advertisement, A brand game production step of making a brand game including a brand including a brand name, a logo, a company symbol, a product symbol, etc. of the advertiser in cooperation with an advertiser; A game presentation step of providing information on at least one brand game to a user connected through a network; When the user selects a brand game, confirming whether there is an ID registered on an advertiser's homepage of the selected brand game; Confirming that, if the ID exists, a game permission step of allowing the download of the selected brand game to the user's terminal; And executing a result of the downloaded brand game to reach a predetermined target, and rewarding the user. The method of claim 1, The brand game production step is a step of inserting the brand of each advertiser into the brand game as the main character, wallpaper, etc. of the game to create a brand game different from each other according to the advertiser using a brand game, Way. The method of claim 2, The brand game corresponding to each advertiser has a plurality of scenarios, the authentication method using a brand game, characterized in that the scenario is randomly selected and provided to the user after authentication when the user is connected. The method of claim 3, wherein The game presenting step is a step of presenting information on the brand game, such as the contents of the brand game according to each advertiser, the reward details when the goal of each brand game is reached. The method of claim 1, As a result of the member verification, if the user does not have an ID registered to the advertiser of the selected brand game, the brand characterized in that it further comprises a member registration step of accessing the advertiser's homepage to induce the membership to the member Advertising method using the game. The method of claim 1, Randomly generating a prize number corresponding to the ID of the user; The premium number is downloaded to the terminal of the user at the time of downloading the brand game advertising method using a brand game. The method of claim 1, The compensation step, Displaying the giveaway number upon reaching the predetermined target of the user; If the visit the homepage of the advertiser and enter the prize number, advertising method using a brand game, characterized in that further comprising the step of displaying the winning or not of the prize number. In the advertising system on the network using a brand game that includes advertising, A brand game database for storing at least one brand game including a brand including a brand name, a logo, a company symbol, a product symbol, etc. of at least one affiliate advertiser; A download program for downloading the brand game to a terminal of a user connected through a network; Providing information about the brand game to the user, and when the user selects a brand game, it is checked whether the registered ID exists in the advertiser of the selected brand game. An advertising agency server including a control unit to allow downloading of the selected brand game; A member database storing user information including ID registered by the user on the homepage of the advertiser and personal information of the user; And an advertiser terminal including a control unit for displaying a reward history and performing a reward when the user participates in the selected brand game and reaches a predetermined target. The method of claim 8, The control unit of the advertising agency, if the user does not have a registered ID to the advertiser, advertising system using a brand game, characterized in that to induce to access to the advertiser's homepage. The method of claim 9, The brand game is produced by inserting a brand such as a brand name, a logo, a company symbol, a product symbol of each advertiser as a main character, a wallpaper, etc. of the advertiser, and having a different game content according to each advertiser. Advertising system using games. The method of claim 10, The brand game of each advertiser has a plurality of scenarios, the control unit of the advertising agency, the authentication system using a brand game, characterized in that to provide a random selection of scenarios to the user after authentication. The method of claim 11, The control unit of the advertising agency, the brand game, characterized in that to present the information on the brand game, such as the contents of the brand game according to each advertiser, the reward details when the goal of each brand game is reached when the user is connected. Ad system used. The method of claim 8, The advertising agency server further comprises a prize number generation unit for automatically generating a prize number corresponding to the ID of the user; The download program is an advertising system using a brand game, characterized in that to attach the prize number when downloading the brand game. The method of claim 8, The advertiser terminal further includes a reward database in which the prize number, the user ID, whether the prize number is won or not, and a reward history when the prize is won; The control unit of the advertiser terminal advertising system using a brand game, characterized in that to display whether or not winning in the terminal of the user according to the compensation history of the reward database.