KR20020017872A - The Method And System Of Advertisement For A High Degree Of Advertisement-Recognition - Google Patents

Abstract

PURPOSE: An advertisement method on the web and a system thereof are provided to promote the effectiveness of advertisement by having the netizens experience advertisements via the cyber lotteries and premium coupons on the web. CONSTITUTION: The method comprises steps of netizens inputting the list of articles to purchase and selecting the sort of advertisements(S300), an advertiser contracting and producing a program for entry into a cyber lottery or a premium coupon(S600), sending e-mail containing a target advertisement by searching member information depending on the sort of an advertisement(S700), the netizen members producing or applying for the cyber lottery or the premium coupon(S800), and an advertisement site operator selecting a winner of the cyber lottery or premium coupon(S900). Therefore, the effect of advertisement is promoted by enhancing the degree of recognition on the advertisement without rejection.

Description

Advertising method and system for enhancing advertisement awareness on the web {The Method And System Of Advertisement For A High Degree Of Advertisement-Recognition}

The present invention relates to an advertisement method and system for enhancing advertisement awareness on the web, and sends a target advertisement e-mail containing the cyber lottery and a prize ticket to general netizens and directly sends the cyber lottery and the prize ticket contained in the target advertisement. The present invention relates to an advertisement method and system for increasing advertisement awareness by increasing advertisement awareness by allowing users to experience advertisement without rejection in the process of production and application and receiving a discount ticket.

Recently, the advertising method used on the web, such as banner advertising, video advertising, advertising, such as providing a free call service, earn points and exchange for cash, or send an email with the desired information to members, etc. There is such a conventional advertising method has a disadvantage that the advertising effect is low because the netizens are avoiding seeing the advertisement and interested only in return, because the advertising recognition is very low. In addition, because existing advertising methods have to repeatedly attract netizens to a specific advertising site, the advertising site operator is expensive to follow the repeated audience attraction, and also wants to send an email advertisement with information. There is a limitation in providing information to netizens continuously, and the advertising effect is low because the advertising is less interested. Because of these drawbacks, netizens continue to use advertising methods to force unwanted spam.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and therefore, an object of the present invention is to send a general advertisement to a general netizen and send a target advertisement e-mail corresponding to a cyber lottery, a gift certificate, a discount ticket, and a product type desired for future purchase The purpose of the present invention is to provide an advertising method and system for enhancing advertisement awareness by increasing the awareness of advertising by allowing users to experience advertising without reluctance in the process of directly making and applying the cyber lottery and prize tickets contained in the target advertisement and receiving the discount coupon. have.

1 is a schematic diagram of an advertising system according to the present invention.

2 is a schematic flowchart of an advertisement system according to the present invention.

FIG. 3 is a flowchart illustrating a membership registration process of FIG. 2.

4 is a flowchart illustrating an advertisement production process of FIG. 2.

FIG. 5 is a flowchart illustrating a process of transmitting the target advertisement e-mail of FIG. 2.

FIG. 6 is a flowchart illustrating a process of applying the cyber lottery and the sweepstakes of FIG. 2 and receiving the discount coupon.

FIG. 7A is an embodiment illustrating an output state of an advertisement screen of the target advertisement e-mail of FIG. 6, and is a direct method of focusing an eye on an advertisement screen.

FIG. 7B is an embodiment illustrating an output state of an advertisement screen of the target advertisement e-mail of FIG. 6, and is an indirect method of focusing the eyes on the target advertisement screen.

FIG. 8 is a flowchart illustrating a process of selecting the cyber lottery and the prize winners of FIG. 2.

Explanation of symbols on the main parts of the drawings

10: general netizen client 20: communication network

30: Advertiser Client 40: Ad Site Server

DB40: Ad Site Database

As a technical processing means for achieving the above object of the present invention, the method of the present invention is an advertisement site database for storing information related to advertisements including members, advertisements, cyber lottery, prize information, discount rights information ( DB 40), and the advertisement server 40 provides the general netizen members' order advertisements through the communication network 20 with reference to this database, and provides information related to such advertisements. In the advertising method for storing in the first step, the general netizens access to the advertising site, the first step (S300 ~ S390) to enter the product types that you want to purchase in the future, and select the desired advertising type while registering; A second step (S600 to S660) in which an advertiser connects to the advertisement site, enters into an advertisement contract, and prepares a program for applying for cyber lottery and prize tickets together with the advertisements ordered; A third step (S700 to S740) of searching for member information by advertisement type and transmitting an e-mail containing the target advertisement; A fourth step (S800-S858) in which general netizens members who receive the target advertisement e-mail extract and arrange the numbers, trade names, and logos contained in the advertisement to produce and apply a cyber lottery and a sweepstakes or receive a discount ticket; The advertisement site operator includes a fifth step (S900 to S947) in which the winners of the cyber lottery and the sweepstakes are selected, and the steps 2 to 5 are repeated every time the advertisement contract is concluded, and the member DB in the advertisement site DB (DB40) is used. It is characterized by maximizing the advertisement effect by sending the e-mail containing the cyber lottery and the prize vouchers in the target advertisement to general netizen members by increasing the recognition of the advertisement without objection in the application and receipt process.

Hereinafter, with reference to the accompanying drawings, an advertising system for performing the advertising method for increasing the advertising awareness on the web according to the present invention will be described in detail.

1 is a schematic diagram of an advertising system according to the present invention. Referring to FIG. 1, an advertisement system for performing the method of the present invention includes a general netizen client for participating in an advertisement event by general netizens using a communication network 20. 10), the advertiser's client 30 for the advertiser to place orders using the communication network 20, and the advertisement site database storing information related to the advertisement, including members, advertisements, cyber lotteries, and prize information, at the advertisement site. (DB40), by using the communication network 20 to refer to the general netizen members by sending the advertiser's order advertisement to the target advertising e-mail to create and enter the cyber lottery and sweepstakes, and to select the winners Advertisement sites that collectively control all actions related to advertisements, such as storing information related to such advertisements in the database DB40. The server 40 is included.

Figure 2 is a schematic flow chart of the advertising system according to the present invention, referring to Figure 2, the first step (S100 ~ S300) in the step to log in to participate in the advertising site, if you are not a member here to register If the netizens select membership registration, the advertisement site server 40 provides the web page for membership registration to the netizens, registers the member type selection, personal information, company information, etc. on the web page and registers. In addition, the advertisement site server 40 stores the member information in the advertisement site database DB40 by the netizen to process member registration.

As such, after the member registration is processed, it is possible to log in. After logging in, in step S400 of FIG. 2, the member selects a member menu divided into general netizen members and advertiser members, and steps S600 to S625 of FIG. 2. ) If you are an advertiser member, if you request an advertisement (S610), the advertisement site operator creates an advertisement (S625) and if the general netizen member agrees to receive the target advertisement email (S500 ~ S550) Send a target advertising e-mail related to the desired product type (S700). Then, general netizen members can click on the target advertisement e-mail that is sent and can recognize the advertisement without any reluctance in the process of making and applying the cyber lottery and prize vouchers included in the advertisement (S800). By providing the winnings and prizes, the applicants are provided with interest and profitability and product information (S900).

3 is a flowchart illustrating the membership registration process of FIG. 2. Referring to FIG. 2, in the first step (S300 to S390), when general netizens access the advertisement site (S310), a message asking for intention to register is displayed (S320). ), If you want to join the member, select the member menu from the general netizens and advertisers member (S325) and enter the detailed personal information of the member (S330).

Next, enter the product type that you want to purchase in the future (S340), and select the same as the product type that you want to purchase in the future as the desired advertisement type, or select all the advertisement types regardless of the type that you do not want. The advertisement may not be received (S350). Next, by selecting the maximum number of times of reception of the advertisement e-mail per day, an unnecessary amount of advertisement mail may not be received (S360). Next, in the case of changing the inputted member information (S370), the member information is changed (S380), and the inputted member information is made into a database (DB40) of the advertisement site server 40 (S390).

FIG. 4 is a flowchart illustrating an advertisement production process of FIG. 2. Referring to FIG. 4, in a second step (S600 to S660), an advertiser connects to an advertisement website (S605) and requests an advertisement (S610). Once concluded (S615), the advertiser selects a variety of advertising types, such as Figure 7a or 7b (S620). FIG. 7A is an embodiment of a type that introduces a direct method for recognizing an advertisement, and FIG. 7B is an embodiment of a type that introduces an indirect method for recognizing an advertisement. Next, the advertiser creates a desired type of advertisement (S625) and adds a program to apply for the cyber lottery in the produced advertisement (S630), and if the advertiser also has a sweepstakes event (S640), add a prize entry program to the advertisement. Let (S650). Next, all the information input in relation to the advertisement is made into a database and stored in the database DB40 of the advertisement site server 40 (S660).

FIG. 5 is a flowchart illustrating a process of transmitting the target advertisement e-mail of FIG. 2. Referring to FIG. 5, in step 3 (S700 ˜ S740), a demand layer that is a target of a requested and produced advertisement is defined (S710). After searching the general netizen member information stored in the database (DB40) of the advertisement site server 40 (S720), extracting the information of the specific members serving as target demand groups (S730) and transmitting the target advertisement e-mails to them ( S740). At this stage, the target demand group basically includes the demand group of the advertisement product that directly corresponds to the product type that general netizens want to purchase in the future.

FIG. 6 is a flowchart illustrating a process of applying the cyber lottery and the sweepstakes of FIG. 2. Referring to FIG. 6, in the fourth step (S800 to S858), when general netizen members click the received target advertisement e-mail (S810) Experience (S820), if you are willing to apply for the cyber lottery (S830) and extract the number contained in the advertisement, such as Fig. 7a or 7b with a mouse (S832) and arranged in order by a predetermined number of digits according to the probability (S834) After completing the cyber lottery while watching the advertisement (S836) by pressing the transmission button (S838). At this stage, the general netizens members will recognize the advertisement without objection while providing interest and profitability through lottery production and application. In this step, a simplified embodiment of the present invention is a method for shortening the cyber lottery production and application time of general netizen members by increasing the advertisement awareness by placing the already produced cyber lottery in the center of the advertisement screen.

Next, if a prize ticket is provided in the target advertisement e-mail received by the general netizen member and is willing to enter the prize (S840), the logo and the trademark for each color contained in the advertisement, such as FIG. 7A or 7B, are moved with the mouse. After extracting (S842) and arranging the logo for each color (trade name) and the trademark in the order of a predetermined number of digits according to the probability (S844), after completing the production of the gift certificate while watching the advertisement (S846), the applicant presses the transmission button (S848). At this stage, the general netizens members are provided with interest and profitability through the production and application of prizes, and without reluctance, they see the ad content and recognize the trade name and brand that are the core contents of the advertisement. In addition, according to the present invention, when a discount ticket is sent with an advertisement as shown in FIG. 7A or 7B in step 4 (S850), general netizen members receive it (S852) and visit a discount company online or offline (S854). If you present a discount ticket (S856), you can receive a discount from the discounter (S858).

FIG. 7A is an embodiment illustrating an output state of an advertisement screen of the target advertisement e-mail of FIG. 6, and is a direct method of focusing an eye on an advertisement screen.

FIG. 7B is an embodiment illustrating an output state of an advertisement screen of the target advertisement e-mail of FIG. 6.

Referring to FIG. 7A, the direct type adjusts brightness, chromaticity, size, etc. in a manner that does not interfere with viewing an advertisement, thereby properly placing numbers, logos, trademarks, and discount coupons in advertisement contents so that general members of the netizens can see. This is a way to increase the map of advertising by placing directly inside the ad. Referring to FIG. 7B, the general netizen members' eyes by properly adjusting the number, logo (trade name), trademark, and discount coupon outside the advertisement screen by adjusting the brightness, chromaticity, size, etc. in a way that does not interfere with the indirect view advertisement. It is a way to increase the advertisement map by placing directly outside the advertisement screen.

FIG. 8 is a flowchart illustrating a process of selecting the winners of the cyber lottery and the sweepstakes of FIG. 2. Referring to FIG. 8, in the fifth step (S900 to S947), the advertisement operator is a cyber lottery and a prize ticket applied from general netizen members. To classify (S910) select a lottery event and proceed respectively (S920). First, in the case of the cyber lottery lottery, (S930) randomly extracts the numbers by random method (S931), arranges the extracted lottery numbers in order (S932), selects the winning ranking (S933), and determines whether there are winners by ranking. (S934), if there is no winner, the winner is added to the next prize draw (S935), and if there are winners, the winner is notified by ranking (S936) and the corresponding prize is paid (S937). Then, in the event of a sweepstakes lottery (S940) randomly extracting the logo (trade name) and trademark for each color by the Lambdon method (S941) and arranging the extracted logo (trade name) and trademark in order (S942) Select (S943) and determine whether there are winners by ranking (S944), if there are no winners, return prizes to the advertiser (S945), and if there are winners, notify winners by ranking (S946) and pay the prizes (S946). S947).

Steps 2 through 5 are repeated every time the advertising contract is concluded, and the e-mail containing the cyber lottery, sweepstakes, and discount coupons is sent to the general netizens members in the target advertisement using the member DB in the advertisement site DB (DB40). Increasing the advertisement awareness without objection in the receiving process increases the advertising effect.

According to the present invention as described above, the process and discount voucher for providing prospective customers with targeted profit e-mail corresponding to the type of product they wish to purchase in the future along with profitability and entertainment on the web, and applying to the cyber lottery and prize tickets contained in the advertisement There is a special effect to increase the advertising awareness by increasing the advertising awareness by letting the user experience the advertising in the process of receiving the. In addition, the general netizen members, even if you only need to sign up once in the advertising site of the invention, you can obtain the lottery, sweepstakes, discount coupons, etc. along with the product information you want, even if you do not continuously visit multiple websites. There is a special effect that can benefit.

The above description is only a description of one embodiment of the present invention, the present invention is capable of various changes and modifications within the scope of the configuration.

Claims (4)

The advertisement site includes an advertisement site database (DB40) that stores information related to advertisements, including members, advertisements, cyber lotteries, prize information, and discount rights information. The advertisement site server 40 is a general netizen member. In the advertisement method for providing the advertiser's order advertisement through the communication network 20, and stores the information related to the advertisement in the advertisement site database (DB40), The first step (S300 to S390) of general netizens accessing the advertisement site and signing up for membership, inputting product types desired for future purchase and selecting a desired advertisement type; A second step (S600 to S660) in which an advertiser connects to the advertisement site, enters into an advertisement contract, and prepares a program for applying for cyber lottery and prize tickets together with the advertisements ordered; A third step (S700 to S740) of searching for member information by advertisement type and transmitting an e-mail containing the target advertisement; A fourth step (S800-S858) in which general netizen members receiving the target advertisement e-mail extract and arrange the numbers, trade names, and logos contained in the advertisement to produce and apply a cyber lottery and a sweepstakes or receive a discount ticket; The advertisement site operator includes a fifth step (S900 to S947) in which the winners of the cyber lottery and the sweepstakes are selected, and the steps 2 to 5 are repeated every time the advertisement contract is concluded, and the member DB in the advertisement site DB (DB40) is used. Advertising method characterized by increasing the effectiveness of advertising by sending e-mails containing cyber lottery tickets, sweepstakes, and discount coupons in the target advertisements to general netizen members to increase the recognition of advertisements without objection in the application and receipt process. Advertising system produced by the method of claim 1 The method of claim 1, wherein the third steps S700 to S740 are performed. Advertisement method that the general netizens actively provide advertisements related to the type of product they wish to purchase in the future by e-mail with cyber lotteries, prizes, and discount tickets as many times as desired. The method of claim 1, wherein the fourth steps S800 to S858 are performed. Advertisement method characterized in that the general netizens members receiving the advertisement e-mail extracts and arranges the numbers, trade names and logos contained in the advertisement to directly produce and apply the cyber lottery and prize tickets or recognize the advertisement while receiving a discount ticket.