KR20040022130A - Corporate publicity and marketing method on the Internet of infant-related companies using the issue of baby ID as a medium. - Google Patents

Abstract

PURPOSE: An Internet PR(Public Relations) and marketing method of a child related company using a child ID as a medium is provided to quickly offer the information useful to prevent missing and find out a missing child by issuing the child ID to a child and storing the child information in a database, and to enhance sales, the PR, and an enterprise image by using the child ID to the PR and the marketing. CONSTITUTION: The child information, a digital image of the child, the field information wanting to receive the PR and a sample product are inputted through an Internet user computer. The information is classified into each image, personal information, and interested company. The classified information is processed by each region, age, and gender. The processed statistics are constructed in an image database. A child ID making database is constructed by using the image database. An Internet user receives the PR or AD(Advertisement) material through the Internet or a mail on a condition that the Internet user receives the child ID.

Description

A method of promoting and marketing a company on the Internet of an infant-related company using a baby identification card as a medium. {Omitted}

In accordance with the present invention, a baby-related company is produced according to information such as gender, age, identity, region, purchase propensity, and characteristics of an infant / child who has produced and issued a baby ID that has not been produced and issued at present and built a database. It is a new target marketing method such as publicity, product advertisement, and customer service, which is different from random spam mail advertisements on the Internet. It is an advertisement and marketing method with expertise for infants, children, and housewives.

1. Web, operating system construction, database construction for baby identification card production.

2. Production of baby ID card (current resident registration card, credit card type) for infants and children aged 0-7 years (current inventor patent pending)

3. Establish database for each company, item and product related to infant.

4. How to market database information of infant-related companies.

1 is a flow chart of baby ID card reception, advertisement, public relations marketing and issuance step on the Internet

Baby ID card issuance and application process is operated on this site. When you enter specific identification information such as birth date, parent's name, address, phone number, and photo on the applicant's terminal, you can receive advertisement mail and advertisement in exchange for free ID card issuance. By agreeing to the agreement to send out the water, the application for the ID is completed, and the operator of the site starts to produce the baby ID, and stores the baby information and photos as digital images, and provides specific information such as gender, region, age, purchase inclination, and special personal information. The database is built by secondary processing with detailed data. The ID card production and issuance shall be covered by the promotion and product advertisement fee of the infant-related company on this site, and will be issued free of charge to the applicant and sent by DM.

The company's publicity and product / service advertisements for infant-related companies are enclosed together with the promotional materials when the applicant visits this site and when the ID is received by DM, and is delivered to the applicant. And publicity.

Detailed description of the flow of the system construction and data construction and the promotion and marketing method for the present invention for achieving the above object is as follows.

단계 Entering Consumer (Netizen) Information

(Digital image, baby information, interested baby companies and purchase trends)

㉯ information processing stage

(Inputted information is processed according to region, age, gender, and purchase market according to a certain format.)

저장 Database saving step for each machining information

단계 Baby ID card production stage

(Manufactured in the form of a credit card, patent pending design)

발송 Baby identification card and promotional materials

(Baby ID card will be sent in DM form.

Baby ID is issued to children aged 0-7 years as adults are issued resident registration cards.It will be useful information for preventing childbirth and prompt treatment in case of childbirth through a database of information on infants and children who have issued the ID. Relevant companies actively use baby identification cards in their sales methods and target marketing (market research, customer creation, surveys, product / service promotion, corporate image advertising, etc.) to increase sales, promote corporate image, and corporate image. The effect can be improved.

Claims (1)

In the marketing method of infant-related companies through the production of baby identification card on the Internet, the stage of inputting information on each field to receive baby information, baby face digital image, promotion of infant-related companies and product samples through the Internet user computer: Classification stage by information, interest company: Classification information by region, age, gender statistics Processing stage: Image of processed statistics DB construction stage: DB construction for baby ID construction DB construction stage: Conditions for netizens to receive baby ID Receiving advertisements and advertisements of infant-related companies through the Internet or DM: Steps in which the promotion, advertisements of infant-related companies are registered: