KR20020016883A - The development of display device for public information and the method of providing - Google Patents

Abstract

PURPOSE: A method for developing a PR(Public Relations) display equipment and providing PR service is provided to give economical profits to PR service providers, PR clients, and PR agents according to the law of supply and demand. CONSTITUTION: A PR service system(100) comprises a web server(100a), a DB server(100b), a web server firewall(100c), a DB firewall(100d), a PR contents information DB(100e), a mobile phone state information DB(100f), a display equipment location information DB(100g), a GPS information DB(100h), a PR client information DB(100i), a PR agent information DB(100j), a PR mediator information DB(100k), a PR expenditure processing information DB(100l), and an extrinsic information DB(100m). The web server(100a), in which various application software, an OS program(Unix), a web server program(Apache), etc., is installed, contains an application program comprising various data processing routines in order to operate a method for developing a PR display equipment and providing PR service. The PR contents information DB(100e) stores common PR contents. The mobile phone state information DB(100f) manages various operation states for mobile phones. The display equipment location information DB(100g) catches the present location of the display equipment in real time. The GPS information DB(100eh) catches the present location of a mobile object having a GPS in real-time. The PR client information DB(100i) manages data about PR clients.

Description

The development of display device for public information and the method of providing}

The present invention is Yu. It operates based on wireless communication technology, networking technology, and internet.

As a new service providing method by developing a display device, the present invention relates to the development of a display device and a method of providing the same, which can deliver the desired contents of a promotion by linking a PR client, a PR agent, and a PR broker on the Internet.

Public relations service methods were mostly off-line services using media such as printed stickers, newspapers, magazines or television before the birth of the Internet.

Today, the number of Internet users is increasing rapidly, and the service by the Internet is rapidly changing to become an important service area.

However, while the number of Internet users is increasing rapidly, most people have limited time to access the Internet, so the effectiveness of public relations depends on the Internet.

Nevertheless, the proponents have a high expectation of the public relations effect on the request, while the effect on the results is not as expected.

In addition, offline promotion is costly to use the media due to the limitation of the media.

Due to such high cost, the service cannot be paid even now.

For that reason, publicity by taxi or bus is off-line.

The number of taxis or buses used for publicity is limited and must be covered by high publicity costs. Therefore, the user is bound to be small.

It is presently difficult to provide public services.

As a countermeasure, the display device can be developed and installed in a fixed publicity place or a moving place, that is, a mobile (mobile: two-wheel drive or more), and thus the publicity service is endless.

The characteristics of the present invention is that the reception and sending of the promotion contents requested by the public relations requestor are available in the region and time.

The advantage is that it can be processed in real time regardless.

In conclusion, this PR service will bring economic benefits to PR service providers, PR clients and PR agents according to the law of supply and demand.

In order to achieve the object of the invention described above, the step of providing a web page by the public relations service provider, inputting the condition information (promotion area, publicity time, number of times of public relations, etc.) for the promotional contents desired by the public sponsor, the public relations conditions Storing the data in that database,

U. Acquiring information of PR agents (IP and Location Address Data) from wireless and satellite communication network operators; finding display devices located in the area to be promoted;

In other words, confirming the actual position of the subject (fixed / mobile) that is installing the display device, if all of the above conditions match the step of making a promotional service,

The promotional agent calculates and settles the promotional expenses in exchange for promoting for a certain period of time.

The development of a display device is presented.

In the above method, when there is a promotion request from the PR client, when the PR service provider transmits the PR content, the PR content is transmitted in real time, and the PR service is displayed by displaying the PR content on the display device.

Also, if there is a request to confirm that the sponsor is being promoted in real time

The method may further include verifying an operation state of the display apparatus.

The method is performed every time between the sponsor and the owner of the display device.

Before confirming intention to extend promotional service. If the latter disagrees, the contract is extended, and in the case of inconsistency, the contract is terminated automatically with the expiration of the designated contract.

Further features of the present invention will become more apparent with reference to the following description and accompanying drawings which illustrate the features of various embodiments of the invention.

With reference to the accompanying drawings a detailed description of one embodiment of the present invention

Let's do it.

1 is a block diagram illustrating an implementation of a method for providing promotional contents of a promotional service system according to the present invention.

The display device, which is a key element of the system, is equipped with a system 100 (hereinafter referred to as a "public information service system") that provides promotional contents electronically.

The PR service system 100 is basically a web server 100a, a database server 100b, a firewall for a web server 100c, a firewall for a database 100d, a promotional content information database 100e, a mobile phone status information database ( 100f), display device location information

Database 100g, GPS information database 100h, PR client information database 100i, PR agent information database 100j, PR brokerage information data service 100k, PR costs processing information data service 100l, additional information database ( 100m).

Various application software is installed in the web server 100a.

Commercialization programs such as operating system programs (Unix), web server programs (Apache), net dynamics (Netdynamics), message queue management system (MQ Series), encryption program (CERBERUS) that provide an application environment as an application server, and the present invention Separately developed application is loaded.

The web server 100a incorporates an application program including various data processing routines represented by FIGS. 2 to 5 provided for operating the method of the present invention. The web server 100a may be configured to include a middleware server, which is an internal process support tool (Tool) that consults and processes inquiries or requirements of a PR client or a PR agent. A web mail server that manages the database necessary for the public relations agents or PR brokers secured through membership access to this server to receive, send and manage their own e-mails. Build or configure the function to integrate and operate in the web server (100a).

The promotion contents information database 100e stores common promotion contents, and the mobile phone status information database 100f manages operation states such as normal operation and power-off of the mobile telephone, and the display device location information database 100g By detecting the current position of the device in real time, the GPS information database (100h) is equipped with GPS

The current position of the mobile (mobile two-wheel drive or more) is identified in real time, the public relations client database (100i) is a person who is willing to promote and manages the data of individuals or organizations that request the contents of the public relations service provider, public relations agent The information database 100j refers to information of an individual or an organization who has mounted his or her display device on a mobile (moving two-wheel drive or more) in hope of providing a promotion service to the display device owner. Refers to a database of attracting new members to become a proponent or owner of a display device.The PR information processing database 100l refers to processing information related to the settlement of PR service costs between a PR client, PR agent, and PR intermediary. The information database (100m) has this service This feature is designed to provide existing members with more useful information for their lives. In addition, various databases can be prepared as needed.

In addition to the above basic servers, it is desirable to build additional systems such as firewalls (Netscreen), intrusion detection systems (virus protection), and antivirus systems (V3 2002 Pro) that are responsible for functions related to system security. Do. Each of these systems must be equipped with a predetermined operating system, networked to a local area network (LAN), and connected to the Internet.

The public relations service system 100 according to the present invention has the above configuration, a public relations service provider 200, a public relations client 300, a public relations broker 400, a public relations agency 500, and the like that are connected through the Internet 1100. The display apparatus 500a is a service system for delivering a PR medium of PR clients who wish to promote the display apparatus through organically connected and necessary procedures.

8, 9, and 10 are diagrams showing an example in which the promotional content of the promotional service is displayed on the promotional display device.

As shown in FIG. 8, 9, when the PR contract is concluded between the PR client 300 and the owner of the display device 500a (hereinafter, referred to as a 'PR Agent'), the PR agent finally confirms the contents of the PR approved by the PR client 300. As shown in 10, the mobile (moving two-wheel drive or more) is obliged to be attached to the designated position so that it can be displayed on its display device 500a.

On the other hand, the present invention is to set the public relations client 300, public relations agent 500 and the public relations agent 400 as the relevant subject and their access method and authority for the public relations service system 100 are the same. However, all of them must first register as members on the PR service provider website to receive all the services provided.

The procedure for joining as a member follows the order shown in FIG. 2. That is, by accessing the homepage

Enter basic information as a member and receive a member account (ID)

If there is a change in the basic information of the member account (ID), you can change the member information by logging in to the member account (ID) given when registering the basic information (steps R20 to R40).

The owner of the display device performs the procedure of automatically transferring the contracted promotional service fee to the public relations agent in exchange for delivering the public information requested by the public relations client to his display device (steps S70 ~ 100). . The PR client can log in to the system with his account ID to check whether the PR service requested by him is being performed normally. Then, the PR client can check whether the promotional display device is operating normally (T20 ~ 50). Next, if the public relations agent wants to provide his display device as a promotional display device, the public relations agent must register the display device in the public relations service system 100 according to the following procedure. (U10 ~ U40 step)

After registration, the web server 100a of the public relations service system 100 authenticates the display agent as the owner of the display device, and the mobile device (mobile: two-wheel drive or more) mounted with the display device. You will be certified at the same time.

The public relations agent 500 inputs the above information in this screen and transmits it to the public relations service system 100.

The web server 100a provides a web page for inputting and transmitting information on the display device for promotion. In addition, the device controller of the display device owner transmits the above information and records the value in the corresponding database of the PR service system so that all the service execution procedures related to PR are normally processed.

The registration of the display device also supports a method in which a public relations agent indirectly registers his information by requesting a system operator of the public relations service system 100 through a mail, telephone, or email. The system operator who receives the information of the display device accesses the web page of the public relations service system 100 in the same manner as a regular member, inputs an administrator account (ID), and receives confirmation by the public relations service system 100. Information of the display device provided from the display device owner, such as a number, is input and registered in the display device information database 100g.

On the other hand, if the public relations agent wants to receive the necessary publicity services through the public relations service system (100) should register as a PR client. The procedure for this is the same as the flowchart of FIG. 3.

In addition, PR brokers attracting PR clients as PR brokers pay PR brokers to PR brokers in exchange for PR services. Depending on the number of promotion promotions, the fee is paid differentially. If the promotion is continuously attracted, bonuses are given preferentially. To this end, the PR brokerage database (100k) is separately managed. On the other hand, when a PR broker recommends a PR client, the PR service system system operator is allowed to request the PR client based on the above basic information. Check on wireless and the Internet.

When the sponsor asks to participate in the promotion service business using the display device,

The PR service system operator registers according to the procedure shown in FIG.

In other words, the user accesses the web site, enters a member account (ID), receives an account confirmation, and then enters an updated mode of updating the basic information of the sponsor by entering a confirmed sponsor's account (ID). In this state, in addition to the basic information, if there is more secured requestor information, the information is inputted and stored in the PR client information database 100i. In addition, the member who introduced the PR client, namely the PR broker, transfers the fee corresponding to the introduction fee, and then inputs the remittance details to be stored in the PR broker information database (100k).

On the other hand, the PR broker may check the web site to see if the PR invitation for the sponsor is actually successful. That is, the PR broker accesses the web site of the PR service provider, checks the member account ID, inputs information about the PR client recommended by the PR service provider, and the PR service system 100 searches the PR broker information database 100k. To provide information to the mediator about whether or not the promotion has been made.

The new display device contracted with the PR service provider is required to promote the PR content. By using the wireless network to send information about itself to indicate that it is willing to promote, the PR service system uses a series of procedures to identify and select a display device to promote the contents of the promotion. Will begin.

To this end, the system operator of the PR service system should first promote to the PR client.

Request for remittance of the service fee online or off-line, and once the payment is confirmed, approve as a sponsor according to the procedure of FIG. In other words, the operator of the PR service system logs in to the administrator's account (ID), checks the details of the PR service deposit, and checks whether the service deposit is consistent with the fact. It is done.

After such a procedure is implemented, the promotional contents requested by the PR client are automatically selected and registered in the PR service system in the target region according to a predetermined process managed by the system. First, the public request client accesses the web site of the public relations service provider and logs in to the account of the public sponsor (ID) to receive confirmation from the public relations service system 100.

If it is confirmed that the promotion requestor, the PR service system 100 checks that the display device of the area to be promoted is on-line and crosses the location information (100g) and the PR agent information and searches for a device that meets the following two conditions. . The searched device automatically displays the promotional contents requested by the PR client on the display device screen.

The terms of service shall be the area of publicity, the time of publicity and the number of times of publicity.

The promotional results are transmitted to the public relations service system 100 in real time and stored in the public relations information database 100e.

As another method related to the selection of the display device, the following method may be used.

PR conditions of the PR client stored in the PR client information database (100i)

The promotion conditions are compared with the promotion information stored in the promotion contents information database 100e.

The target object display device is extracted. Promotional conditions can be made up of several specific conditions. Accordingly, the execution display device is determined by extracting the display devices satisfying the entire condition while comparing the information with the display device information for each condition.

If the number of execution display devices is smaller than the number of PRs requested by the PR client, the notification is notified and the PR service contract is modified based on the more relaxed promotional conditions.

On the contrary, even if there are more execution display devices, the list is notified to the PR client to be reflected in the PR contract.

When a display device to be promoted is selected, a promotion content to be promoted to a specific selected display device is prepared. The contents of the promotion can be written by the PR service system operator, the PR client, or the PR broker.

Public relations should be written online. However, separate requests from PR clients and PR brokers

If any, the PR service system administrator may act.

If the promotional content is approved according to a predetermined procedure, the promotional content information database 100e of the public relations service provider simultaneously stores the information of the sponsor. If the PR contract is made between the PR client and the PR service provider as described above, the PR service system operator operates the system to maintain the PR through the display device for a predetermined time (for example, 10 hours) requested by the PR client. Let's do it.

After the commencement of the promotion, the public relations agent shall verify the operation of the display device (for example, every 10 hours) for the display device information for promotion in the following manner.

The public relations agent accesses the web site of the public relations service provider and displays the contents of the promotion.

You can also check the website of the PR service system for information.

The promoted content is stored in the promotional content information database 100e of the public relations service system 100. The PR service system receives the PR contents promoted by the PR agent at regular time intervals in real time from the display device and stores the data in the corresponding data for smooth processing.

If this verification is done in real time, the PR agency will

PR service fees should be remitted to PR service providers. The system operator of the PR service system should remit a portion of the PR fee to the owner of the display device that provided the display device as the promotional display device as a PR service fee.

In addition, the promotional fee deposit history is registered in the promotional client information database 100i that has sent the promotional fee.

The system operator of the PR service system accesses a web site as shown in FIG. 3 and outputs a list of display device owners to be remitted for each reference time. This list includes information such as the account number of the owner of the display device, the name of the account holder, and the promotional fee to be remitted.

On the basis of such information, the public relations service system transfers the promotional expenses to the display apparatus owner and then records the remittance details of the promotional expenses in the display apparatus information database (100g). All of the above procedures are performed electronically.

On the other hand, if a registered sponsor wants to keep his / her existing contract, it shall be processed as follows. The promotion service system transmits an e-mail requesting a confirmation request regarding whether to maintain the promotion contract to the promotion client 300 at a predetermined time, for example, in a display unit in which promotion contents are displayed every 10 hours.

Promoter, according to the procedure shown in Figure 2, the normal promotional time of the display device for promotion,

After confirming the promotion area and the number of times of promotion, if it is determined that the current promotion contract is valid, the intention of renewing the promotion contract is communicated to the operator of the PR service system online or offline.

Even in the case of the owner of the display device, the contract can be renewed every fixed time (for example, every 10 hours).

If the sponsor requests the extension or continuation of the contract, and the previous promotion contents are used as they are, the website will display the intention of continued use by pressing the confirmation button when promoting the same as the previous promotion contents.

In addition, the public relations service system 100 further provides a service that a system operator of a public relations service system of a public relations service provider creates and raises if it is difficult for the public relations client to write a public relations content. Furthermore, it forms a portal site by managing a directory for each client and mediator, and analyzes the number of hits of the web site as a statistical value and uses it as a promotional data.

According to the above object the present invention will be described with reference to the accompanying drawings

The numbers of the drawings that describe the parts corresponding to the drawings are as follows.

1 is a block diagram of a promotional service system according to an embodiment of the present invention;

Figure 2 is a PR agent, PR intermediary, PR client registration flow chart according to an embodiment of the present invention (Flow chart)

3 is a flow chart of a service request and remittance procedure according to an exemplary embodiment of the present invention.

4 is a service progress flow chart according to an embodiment of the present invention (Flow chart)

5 is a flow chart according to a display device registration procedure according to an embodiment of the present invention;

6 is a detailed block diagram of a display device controller block according to an exemplary embodiment of the present invention.

7 is a flow chart of a process of connecting to a cellular phone access network using a mobile phone of the present invention;

Figure 8 is a conceptual diagram for mounting the (movable) display for promotional services according to an embodiment of the present invention

9 is a conceptual diagram of a taxi call (mobile) display mounting for taxi users according to an embodiment of the present invention;

10 is a conceptual diagram equipped with a display device for a promotional service (fixed) according to an embodiment of the present invention.

100: PR Service System

100a: Web server for PR service system

100b: Database server for PR service system

100c: Firewall for PR Service System

100d: Firewall for database

100e: PR contents information database

100f: Mobile phone status information database

100g: Display location information database

100h: GPS Information Database

100i: PR Client Database

100j: PR Agency Information Database

100k: PR Intermediate Information Database

100l: Public Relations Fee Processing Information Database

100m: Additional Information Database

200: PR service provider

300: PR client

400: PR relay

400a: PR agency phone

500: wireless phone receiving module for checking the PR agency

500a: display device

600: Short Message Service (SMS) Center

700: wireless communication antenna

800: satellite

900: mobile phone for satellite communication

1000: Cellular Phone for Wireless Communication

As described above, the present invention enables the display device to be fully utilized as an on-line promotional medium based on the Internet, thereby promoting the contents related to its business to the proponent at a low cost, and the owner of the display device The display device may be used as a promotional medium, and thus, a profit may be obtained in exchange for providing a promotional service, thereby bringing economic benefits to both.

In particular, it is expected that local residents based on living in the area desired by the PR client will use this service a lot. This will contribute to the revitalization of local commerce as local-based public relations will be made in real time. .

In terms of the PR client, the PR client can promote his / her own business information through the internet through the Internet through the effect of on-line advertising through his homepage linked to the PR service system 100 at a low cost. In connection with the client and the owner of the display device, it is possible to simultaneously enjoy the on-line promotion effect of promoting the contents for promotion through the display device.

As described above, the characteristics of the present invention have been described with reference to the embodiments, but the skilled public relations service providers skilled in the art do not depart from the spirit and scope of the present invention as set forth in the claims below. Can be modified and changed in various ways. Accordingly, all changes that come within the meaning or range of equivalency of the claims are to be embraced within their scope.

Claims (4)

In the development of a promotional display device and a method of providing a promotional service, each device of the display device is provided. According to a predetermined wireless communication control method capable of wireless communication, a control unit for controlling the devices and a control code of a memory corresponding to a signal transmitted from the control unit may be used to perform reception and transmission control of a certain data format to the controller. Developing a module by fusing a display panel; In order to be able to join the PR service provider's PR business model, PR agencies can enter basic information about their display devices according to a series of procedures for signing up as full members on the PR service provider's website. Providing; Promoting a client accessing a web site of a public relations service provider through the Internet to provide a web page for storing promotional condition information including a region, a promotional time, and the number of times of public relations; Comparing and storing the unique information about the display device transmitted from the device of the display device owner and the promotion condition information transmitted by the promotion client in a predetermined database; Extracting a display device matching the promotional condition information by comparing the promotional condition information stored in the database with the information to be promoted; The promotion agency paid for the promotion client in exchange for displaying the promotional contents specified by the sponsor for a predetermined time on the extracted promotional display device. A method of providing on-line promotional service, comprising the step of mutually distributing the payment of the use price of the wireless communication network and the profit of the network service provider generated in the business model targeted by the project. The method of claim 2, wherein the contents of promoting the contents of the promotion by a display device are stored in a promotional information database at a predetermined time, and the contents of the promotion are electronically transmitted when the client requests confirmation of the contents of the service. On-line promotional service providing method characterized in that it further comprises. The method according to claim 2, wherein the client and the owner of the display device confirm their intention to continue the promotion at a predetermined time period, and if the intentions of both parties coincide, the contract is extended, and in the case of inconsistency, the promotion is expired. The contract is a method of providing an on-line promotional service, characterized in that it further comprises a process of electronically processing the processing to terminate.