JP2001243312A - Information distributing device, system and method for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To calculate proper advertisement rate corresponding to the effect of advertisement. SOLUTION: When the distribution of an advertisement is requested from a shop device 24 to an advertisement server 20, the distribution request is accepted and the advertisement is distributed through a base station control center 10 with the communication area of a prescribed base station 12 as a target. A mobile terminal 14 being present in the area, to which the advertisement is distributed, can receive the advertisement distributed from the base station 12. When the user of the mobile terminal 14, which receives the advertisement, visits a shop being the request source of the advertisement, by performing communication between the shop device 24 installed inside the shop and the mobile terminal 14, the visit of a customer based on the distribution of the advertisement can be detected. The shop device 24 transmits the visitor presence notice to the advertisement server 20. The advertisement server 20 charges the distribution requesting shop of the advertisement fare corresponding to the number of visitors counted on the basis of visitor presence notices from the shop device 24.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an information distribution apparatus, an advertisement system, and an advertisement method suitable for distributing an advertisement to a specific area.

[0002]

2. Description of the Related Art In recent years, PHS (personal handyphon) has been developed.
e.g., a system in which each base station uses a narrow area as a communication area (small zone), such as an e-system, to realize a position search system for searching for the position of a terminal device existing in the area. The PHS detects terminal devices existing in the communication area of each base station, and since the communicable distance between the base station and the terminal device is relatively short, the communication area where the terminal device to be searched exists is located. The current position of the terminal can be estimated based on the position of the base station.

[0003] In recent years, it has been considered to transmit information limited to a certain area by utilizing the relatively narrow communication range of one base station. That is, by transmitting information only from a specific base station, it is possible to provide information only to terminal devices existing in the communication area of the corresponding base station.

[0004] In such a system, for example, when a store existing in a communication area of a certain base station requests advertisement distribution, an advertisement is distributed to terminal devices in the corresponding area, so that a terminal device that can be expected to visit the store is provided. It is possible to inform the user of store information for the user.

In a conventional system, when a store requests advertisement distribution, the advertisement fee is determined by the amount of advertisement information and the number of times of distribution.

[0006]

As described above, in the conventional advertising system, information such as an advertisement of a store can be distributed only in a certain area. However, the advertising fee depends on the amount of advertisement information and the number of times of distribution. It was decided. Therefore, despite the fact that many people may come to the store due to the effect of the advertisement and the case where no person comes to the store even if the advertisement is distributed, the advertisement fee changes regardless of the actual effect of the advertisement. It was not something. That is, in the conventional advertisement system, it is not possible to calculate an advertisement fee for an advertisement effect, and thus it cannot be said that an appropriate advertisement fee is charged for advertisement distribution.

The present invention has been made in view of the above problems, and provides an information distribution device, an advertisement system, and an advertisement method capable of calculating an appropriate advertisement fee according to the effect of an advertisement. With the goal.

[0008]

SUMMARY OF THE INVENTION The present invention provides an information distribution apparatus for receiving an advertisement distribution request and distributing an advertisement, an advertisement requesting apparatus for requesting the information distribution means to distribute an advertisement, and an information distribution apparatus. A terminal device that receives the advertisement distributed by the means, a detection unit that detects that the terminal device that has received the advertisement is located at a place where the advertisement requesting device is installed, and the terminal that is detected by the detection unit And a charging unit for charging an advertisement distribution request from the advertisement requesting device according to the number of devices.

[0009] Further, the information distribution apparatus is characterized in that an advertisement is distributed in a predetermined area unit.

[0010] The content of the advertisement requested by the advertisement requesting device includes information changed in accordance with the detection of the terminal device by the detection means, and the information distribution device includes the information changed together with the advertisement. It is characterized by distribution.

Further, when the detecting means detects the terminal device, a point is given to the detected terminal device.

[0012]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing a configuration of an advertisement system according to an embodiment of the present invention. As shown in FIG. 1, the advertisement system according to the present embodiment includes a base station management center 10, a plurality of base stations 12,
The mobile terminal 14 (terminal device), the advertisement server 20 (information distribution device), the communication network 22, the store device 24 (advertising request device), and the like are included.

A base station management center 10 manages a plurality of base stations 12 in an integrated manner, and performs communication between a mobile terminal 14 that performs wireless communication with the base station 12 and another communication device via a communication network 22. Control. The base station management center 10 of the present embodiment is, for example, a PHS (personal handyphone system).
And so on, the communication area where each base station 12 can communicate is relatively narrow, and the position of the mobile terminal 14 can be grasped based on the position of each base station 12. Shall be. Further, the base station management center 10 is provided with a function of an advertisement distribution unit 10a. The advertisement distribution unit 10a receives the advertisement content data to be distributed provided from the advertisement server 20 via the communication network 22, and based on the data indicating the distribution area added to the advertisement content data, the corresponding base station. The advertisement is distributed from the station 12 to the mobile terminals 14 existing in the communication area.

The base station 12 performs wireless communication with the mobile terminal 14 and is installed at the base station management center 1.
0 is registered. Therefore, it is possible to specify the communication area of the base station 12, that is, the area targeted for the advertisement distribution. The mobile terminal 14 performs wireless communication with the base station 12, and is a PHS terminal, a mobile phone, or a PDA (personal digital assistan) with a wireless communication function.
t).

The advertisement server 20 receives an advertisement distribution request from the store device 24 via the communication network 22, and according to a distribution time according to the advertisement conditions and a specific area (region),
Control for performing advertisement distribution via the communication network 22 and the base station management center 10 is performed.

The communication network 22 includes the base station management center 10,
It is a communication path for interconnecting the advertisement server 20, the store apparatus 24, and the like, and includes various communication paths such as a public line network such as ISDN and the Internet.

The store device 24 is a device installed in the store, and transmits an advertisement distribution request to the advertisement server 20 via the communication network 22, and transmits an advertisement when there is a visitor by the advertisement distribution. It has a function of notifying the server 20 (visitor notification). In order to request the distribution of an advertisement using the advertisement server 20, the store device 24 is assumed to be registered in advance in the advertisement server 20 as a member.

Next, a detailed configuration of each of the mobile terminal 14, the advertisement server 20, and the store apparatus 24 shown in FIG. 1 will be described. FIG. 2 is a block diagram illustrating a configuration of the mobile terminal 14. As shown in FIG. 2, the mobile terminal 14
PU 30, display device 31, telephone control device 32, key unit 3
3. Storage device 34, RAM 35, weak radio control device 36
Etc.

The CPU 30 controls the entire apparatus, and realizes various functions by executing based on programs and data stored in the RAM 35.
When an operation is performed on the commercial key 33a, the operation mode can be shifted to an operation mode for receiving advertisement content data distributed from the base station 12 (advertisement reception operation mode).

The display device 31 displays various kinds of information under the control of the CPU 30. In the advertisement receiving operation mode for receiving the advertisement content data distributed from the base station 12, the content of the advertisement (text) is displayed. , Image) are displayed.

The telephone control device 32 controls communication for performing a basic voice communication with the base station 12 via wireless communication.
a, a speaker 32b for audio output, and a microphone 32c for audio input.

The key section 33 is for inputting an instruction from the user to the mobile terminal 14 by a key operation, and controls a plurality of key inputs. The keys provided in the key section 33 include a commercial key 33a for switching to an advertisement receiving operation mode, a dial key 33b provided for normal telephone functions such as a numeric key and a function key, and the like.

The storage device 34 accesses a non-volatile storage medium (semiconductor memory, magnetic disk, etc.) in which programs and data are stored. The programs and data are read out and stored in the RAM 35 as necessary. Is done.

The RAM 35 stores programs executed by the CPU 30 and various kinds of temporary data. In the advertisement receiving operation mode, the RAM 35 stores advertisement content data 35a, advertisement codes 35b, point data 35c, and the like.

The weak wireless control device 36 is for performing wireless communication with another wireless communication device (such as the store device 24 installed in a store) over a short distance, and for example, Bluetooth is used as a wireless communication system. Bluetooth
th is a short-range wireless communication standard, which is 2.4 GHz
This is a communication method for realizing wireless communication of about 10 m using an ISM (Industry Science Medical) band.

FIG. 3 shows an external configuration of the mobile terminal 14. The mobile terminal 14 used here is assumed to be constituted by, for example, a mobile phone having an external configuration as shown in FIG. That is, as shown in FIG. 3, a display screen 31a, a dial key 33a, and the like are provided in addition to the antenna 32a for wireless communication. In the mobile terminal 14 according to the present embodiment, a commercial key 33a for switching to an advertisement receiving operation mode for receiving advertisement content data distributed by broadcast from the base station 12 is provided.
Is provided. However, the commercial key 33a
May be basically assigned to a specific key provided on the dial key 33b or a combination of a plurality of keys.

FIG. 4 is a block diagram showing the configuration of the advertisement server 20. The advertisement server 20 in the present embodiment includes:
For example, it is realized by a computer which reads a program recorded on a recording medium and whose operation is controlled by the program.

The CPU 40 controls the entire apparatus, and realizes various functions by executing based on programs and data stored in the memory 41. In the present embodiment, by executing the advertisement service program 41b, the advertisement content data requested to be distributed from the store apparatus 24 is distributed from the specific base station 12 in accordance with the advertisement condition,
An advertisement can be notified to a person existing in the communication area of the base station 12. In addition, when there is a visitor due to delivery of an advertisement to a store that has made an advertisement request, a notice of a visitor is sent from the store device 24, and a billing process for calculating an advertisement fee according to the visitor notice is executed.

The memory 41 is a memory device that is read-only or readable and writable by the CPU 40, and stores programs and data. In the present embodiment, the control program 4 for controlling the basic functions of the advertisement server 20
In addition to 1a, an advertisement service program 41b is stored. The advertising service program 41b includes the shop device 24
And various programs for realizing a request receiving process for receiving an advertisement request from a customer, a distribution process for distributing advertisement content data via the base station management center 10, a process in response to a visitor notification from the store device 24, and the like. . The memory 41 stores advertisement content data to be distributed and data updated during the distribution of the advertisement content data, for example, data for managing advertisement conditions (advertisement time, number of advertisements, etc.) Data related to services and the like are stored.

The advertisement management database 42 stores the shop device 2
4 for managing the data related to the advertisement provided from the server 4. As shown in FIG. 5 described later, various data are registered in association with advertisement content data indicating the content of the advertisement.

The network management unit 43 is a unit for controlling communication with the base station management center 10 and the store apparatus 24 via the communication network 22 such as ISDN or dedicated line (Internet). The storage device 44 stores various programs (control program 41a, advertisement service program 4).
1b) and various data. The programs recorded on the recording medium handled by the storage device 49 are read out to the memory 41 as necessary and executed to realize various functions.

FIG. 5 shows an example of the data configuration of the advertisement management database 42. As shown in FIG. 5, the advertisement management database 42 stores a member number and an identification code (I) assigned to a store registered as a member of the advertisement service.
D), the name of the store that requested the advertisement, the area where the store is located, the time and number of times the advertisement is distributed, the advertising conditions related to the first-arrival service notified by the advertisement content, the advertisement content (advertisement content data), and the distribution of the advertisement The billing information indicating the advertisement fee calculated according to the number of visitors who visited the store and the advertisement distribution is registered in association with each other.

FIG. 6 is a block diagram showing the configuration of the store apparatus 24. The store device 24 in the present embodiment is realized by a computer which reads a program recorded on a recording medium, for example, and whose operation is controlled by the program. As shown in FIG. 6, the store device 24
It has a PU 50, a display device 51, a key unit 52, a network management unit 53, a storage device 54, a RAM 55, a weak wireless control device 36, and the like.

The CPU 50 controls the entire apparatus, and realizes various functions by executing based on programs and data stored in the RAM 55.
It performs processing such as a request for advertisement distribution to the advertisement server 20 and notification of a visitor to the advertisement server 20 when there is a visitor due to advertisement distribution.

The display device 51 displays various kinds of information under the control of the CPU 50, and displays an advertisement request screen for requesting an advertisement.

The key section 52 is for inputting an instruction from a user (store manager or the like) to the store apparatus 24 by key operation, and performs a plurality of key input controls. As the keys provided on the key section 33, keys equivalent to a keyboard generally provided on a personal computer or the like are prepared.

The network management unit 53 is a unit for controlling communication with the base station management center 10 and the advertisement server 20 via the communication network 22 such as an ISDN or a dedicated line (Internet). The storage device 54 accesses a non-volatile storage medium (semiconductor memory, magnetic disk, or the like) in which programs, data, and the like are stored.
Is stored.

The RAM 55 stores a program executed by the CPU 50 and various kinds of temporary data. The RAM 55 stores data relating to a temporary advertisement at the time of creating advertisement contents for making an advertisement request, and stores an advertisement request in an advertisement server. The advertisement code 55a and the like issued from the advertisement server 20 for each advertisement request when the request is made to the advertisement server 20 are stored.

The weak wireless control device 56 is connected to another wireless communication device (a mobile terminal 14 of a customer who has entered the store) over a short distance.
And the like, for example, and the same Bluetooth as the wireless communication method applied to the weak wireless control device 36 of the mobile terminal 14 is used.

Next, a schematic operation of the advertisement system (mobile terminal 14, advertisement server 20, store apparatus 24) in the present embodiment will be described with reference to a flowchart shown in FIG. In order to receive the advertisement distribution service provided by the advertisement server 20, the store (store device 24)
It is assumed that the member has been registered in the advertisement server 20 in advance. The advertisement server 20 issues a member number and ID (identification information) unique to each store to the store device 24 registered as a member, and thereafter determines the store device 24 based on the member number and ID.

First, in a store where an advertisement is desired to be transmitted in a specific area, an advertisement request is transmitted to the advertisement server 20 via the communication network 22 by the store device 24 provided in the store (step A1). At this time, in the store device 24, for example, an advertisement request screen as shown in FIG.
1 and the advertisement conditions and advertisement contents are input in the advertisement request screen.

On the advertisement request screen shown in FIG. 8A, a member number and an ID given when the user is previously registered as a member of the advertisement service are input. Thus, the advertisement server 20 can determine from which store the advertisement request is issued.

The advertisement conditions include the advertisement time (from what time to what time), the number of advertisements, the presence or absence of a first-come-first-served service for a customer who has visited the advertisement, and the number of first-come-first-served services. Can be specified.

On the advertisement request screen shown in FIG.
You can enter the advertising content. For example, as shown in Fig. 8 (b), "I will provide a free dessert service for the first 10 people from now. Please come to the restaurant. Restaurant X
The text data of “XX” is input as the advertisement content.

When the registration button is designated after the necessary information including the advertising conditions and the advertising content is input on the advertisement request screen, the store apparatus 24 displays the advertisement together with the information input via the communication network 22. The notification of the request is transmitted to the advertisement server 20.

When receiving the advertisement request from the store device 24, the advertisement server 20 registers each information received together with the advertisement request in the advertisement management database 42 as shown in FIG. 5 (step B1). The advertisement management database 42 shown in FIG. 5 has a member number “Q1234” and an ID “150”.
"0" and the name of the store "XXX" are registered, and the advertisement conditions and advertisement contents, for example, the contents shown in FIG. 8 are also registered. The area to which the advertisement is to be distributed may be uniquely determined to be the area where the store device 24 (store) is located (the communication area of a certain base station 12), or may be determined from the store device 24 to any area. (Area) may be specified.

The advertisement server 20 issues an advertisement code for each advertisement request in response to the reception of the advertisement request,
A reply is sent to the store device 24 that is the source of the advertisement request. In the store device 24, the advertisement code returned from the advertisement server 20 is stored in the RAM 55.

When receiving the advertisement request, the advertisement server 20 monitors the advertisement distribution time corresponding to the condition by referring to the advertisement time and the number of advertisements specified as the advertisement condition.
When the advertisement distribution time arrives, the advertisement server 20 adds the advertisement content data (advertisement content) to which the data specifying the area to which the advertisement is to be distributed and the advertisement code issued when the advertisement content distribution request is received. Is transmitted to the base station management center 10 via the communication network 22 to request advertisement distribution (step B2). For example, the store that requested the advertisement,
When an advertisement is to be delivered to area A in area A shown in FIG. 1, advertisement server 20 adds data designating area A to be delivered to and transmits the advertisement content data and the advertisement code to the base station. It is transmitted to the management center 10.

The base station management center 10 (the advertisement distribution unit 10
a) is when an advertisement distribution is requested from the advertisement server 20;
According to the data indicating the target area of the advertisement distribution, the base station 12 corresponding to this area transmits the advertisement content data and the advertisement code by broadcast.

On the other hand, the mobile terminal 14 functions as a mobile phone in the normal operation mode,
When “a” is pressed, an advertisement receiving operation mode of receiving advertisement content data distributed from the base station 12 can be set. When the mobile terminal 14 is in the advertisement receiving operation mode,
The advertisement content data 35a and the advertisement code 35
b is received and stored in the RAM 35, and the advertisement content data 3
The advertisement content is displayed on the display screen 31a of the display device 31 according to 5a (step C1).

When a plurality of stores request distribution of an advertisement in the same area, the mobile terminal 14 sequentially receives and displays the advertisement data from the stores transmitted from the base station 12. It will be displayed on the device 31. However, there is a possibility that the user does not watch the advertisement simply by displaying the advertisement content on the display screen 31a.
Therefore, in the system of the present embodiment, the commercial key 33a is pressed again at a predetermined timing with respect to the advertisement content displayed on the display screen 31a,
The terminal device 14 is given points. This point can be used, for example, for discounting communication costs, or for shopping via the Internet (Electronic Commerce (EC)). Thus, the user can watch the advertisement to press the commercial key 33a at a predetermined timing with respect to the advertisement content displayed on the display screen 31a. It should be noted that the awarding of points may not be performed indefinitely, but may be restricted by setting a predetermined condition.

Here, it is assumed that the user of the mobile terminal 14 is interested in seeing the contents of the advertisement including the first-come-first-served service and has gone to the store that is the source of the advertisement.

When the user holding the mobile terminal 14 enters the store, the user approaches the store device 24 installed in the store, and the weak radio control device 56 of the store device 24 and the mobile terminal 1
Communication with the weak wireless control device 36 is performed by wireless communication (steps A2 and C2). Here, the shop device 24 reads the advertisement code 35b recorded in the RAM 55 of the mobile terminal 14, and checks whether the advertisement code 35b matches the advertisement code 55a given from the advertisement server 20 when making an advertisement request. That is, it is possible to confirm whether or not the customer has visited the store by checking the contents of the advertisement requested to be delivered to the advertisement server 20 by checking the advertisement code 35b stored in the mobile terminal 14.

The store apparatus 24 gives a visit point to the mobile terminal 14 possessed by the visitor when it is confirmed that the visitor is present by the effect of the advertisement distribution by matching the advertisement code. The mobile terminal 14 updates the point data 35c stored in the RAM 35 based on the visit points given from the store device 24. That is, by giving a visit point to the mobile terminal 14 of the user who came to the store, the user receives the advertisement distributed from the base station 12 and takes an action of visiting the store introduced by the received advertisement. It can be easier.

The store apparatus 24 transmits a visitor notice indicating that there is a visitor to the advertisement server 20 with the membership number and ID data added thereto (step A3). Upon receiving the visitor notification from the store device 24, the advertisement server 20 updates (adds) the number of visitors in the advertisement management database 42 in association with the advertisement content of the store (member number. ID) from which the notification was sent. I do. If there is a first-come-first-served service for an advertisement specified for an advertisement being distributed and the number of people to whom the first-come-first-served service is applied is limited, the advertisement server 20 determines the remaining number of people who can receive the first-come service. Is updated (subtracted). The advertisement server 20 requests the base station management center 10 to distribute the updated data of the remaining number of the first-come-first-served service as necessary information (step B3). However, it is possible to update the remaining number of people who can receive the first-come-first-served service according to the visitor and immediately distribute the data.However, when the advertisement data is distributed according to the advertising conditions, the updated data on the first-come-first-served service is distributed. You may do it.

Note that, in the store device 24, each process related to communication with the visitor of the visitor, the notice of the visitor to the advertisement server 20, and the giving of the visit point to the mobile terminal 14 is performed by the user of the store device 24. It should be executed automatically irrespective of the instruction, so that the number of visitors due to the distribution of the advertisement is not falsified at the store side (the advertisement fee is calculated based on the number of visitors as described later) For).

When the advertisement distribution requested by the store device 24 is completed, the advertisement server 20 executes a charging process for calculating an advertisement fee for the distribution of the advertisement (step B4). Here, the advertisement fee is calculated so that the advertisement fee is added to the fact that the customer has come to the store by the delivery of the advertisement. Details will be described later (FIG. 11).

Here, the detailed operation of the store apparatus 24 will be described with reference to the flowchart shown in FIG. The store device 24 requests the advertisement server 20 to distribute the advertisement, and receives the advertisement code corresponding to the advertisement request from the advertisement server 20 (step D1). R
It is stored in the AM 55 (step D1). After making the advertisement request, the store device 24 sets the weak radio control device 56
A search for a mobile terminal 14 capable of wireless communication is performed (step D2). Here, the weak radio control device 5
6, the communicable range is limited, and the customer who has entered the store searches for the mobile terminal 14 possessed by the customer.

When the mobile terminal 14 is searched by searching for a communication device that can communicate, the store device 24 communicates with the mobile terminal 14 and the RAM of the mobile terminal 14
The advertisement code 35b stored in the advertisement code 55 is the advertisement code 55a returned from the advertisement server 20 in response to the advertisement request.
Is checked (step D3).

If the advertisement codes match,
Since the store device 24 can determine that the customer has come to the store by the advertisement distributed via the advertisement server 20, the mobile terminal 14
Is given to the customer (step D4). Thus, the mobile terminal 14 updates the point data 35c. Further, the store device 24 notifies the advertisement server 20 that there has been a visitor by distributing the advertisement (step D5).

As described above, when the advertisement data distributed from the base station 12 is received by the mobile terminal 14, the advertisement code issued for each advertisement data is stored in the mobile terminal 14, and the advertisement is received. Accordingly, when visiting the store, the advertisement code stored in the mobile terminal 14 can be used to determine that the visitor has been acquired by the distribution of the advertisement. In addition, when there is a visitor who can be obtained by the distribution of the advertisement, a notice of the visitor is sent to the advertisement server 20 irrespective of the user's operation on the store device 24. It is difficult to be done.

Next, a detailed operation of the advertisement server 20 will be described with reference to a flowchart shown in FIG. The advertisement server 20 stores the shop device 2 via the communication network 22.
4 (step E1), in addition to the advertisement content data accompanying the advertisement request, the membership number, I
D, accepts data such as an advertisement distribution target area and advertisement conditions, registers the data in association with the advertisement management database 42, and issues an advertisement code for each advertisement request to the store device 24 of the advertisement request source. Reply (Step E
2).

The advertisement server 20 refers to the advertisement condition registered in the advertisement management database 42, and monitors whether or not the advertisement distribution time has come (step E3). When the distribution time has come, the advertisement server 20 requests the base station management center 10 to distribute the advertisement content data to a predetermined area designated as an advertisement distribution target (step E4).

When a notice of a visitor is received from the store apparatus 24, the advertisement server 20 sets the advertisement management database 42
Store device 24 (member number, ID) registered as a notification source
The number of visitors corresponding to (Step E)
6). Further, when the first-come first-served service “Yes” is designated as the advertisement condition of the advertisement request and the number of service targets is limited (step E7), the advertisement server 20
Will update the remaining number of people who will receive the first-come,
The updated information is distributed (step E8). In addition, when the next advertisement is distributed, the advertisement may be transmitted according to the updated content.

When the advertisement time specified by the advertisement condition has elapsed and the advertisement distribution is completed (step E9), the advertisement server 20 executes a charging process described below to calculate the advertisement fee for the advertisement distribution, Advertising management database 42
Is registered as charging information (step E10).

FIG. 11 shows a flowchart of a charging process in the advertisement server 20. Advertising server 20
Calculates a basic advertisement fee based on the advertisement time and the number of advertisements specified as the advertisement conditions, the area to which the advertisement is to be distributed, and the like (step F1). Here, it is assumed that the advertisement fee for one advertisement distribution differs depending on the advertisement time period, and that the higher the time period in which a person who has received the distributed advertisement can expect to visit the store, the higher the fee. In addition, the higher the number of areas to be distributed, the higher the price, and the higher the number of areas, the higher the advertisement rate in an area (for example, an area including a station square).

Further, the advertisement server 20 reads from the advertisement management database 42 the number of visitors who have actually visited the store due to the distribution of the advertisement, and calculates a surcharge based on the number of visitors (step F2). In other words, the fact that there was a visitor actually due to the delivered advertisement means that the delivery of the advertisement worked most effectively, so calculating the surcharge based on the number of visitors, To calculate the appropriate advertising fee.

The advertisement server 20 updates the billing information for the advertisement for which the advertisement has been requested by adding the basic advertisement fee and the surcharge calculated as described above (step F).
3). The advertisement server 20 determines at a predetermined timing, for example, the end time of the advertisement time specified by the store (advertising request source),
The data is transmitted to the store device 24 via the communication network 22 at predetermined intervals (such as at the end of the month), and the advertiser is billed for the advertisement fee.

In this manner, not only the advertisement distribution but also the number of visitors acquired by the advertisement distribution, that is, the advertisement fee can be calculated in accordance with the effect of the advertisement, so that the store requesting the advertisement can be calculated. An appropriate fee corresponding to the advertisement effect can be charged to the device 24 (store). Also, the store that is the advertisement requester pays the advertisement fee for the fact that the advertisement has actually been effective, so that it is easy to request the advertisement server 20 to distribute the advertisement.

In the configuration shown in FIG. 1, the base station management center 10 (communication carrier) and the advertisement server 20 (advertisement distributor) are configured independently, but both are configured integrally. May be.

In the above description, the base station management center 10 uses a small-zone wireless communication system such as a PHS. However, a wireless communication system other than the PHS may be used.

The mobile terminal 14 and the store apparatus 24 communicate with each other by a weak radio communication method (such as Bluetooth) to confirm the advertisement code. Communication may be performed by providing a terminal and connecting the mobile terminal 14 to the terminal for visitors.

The various processes in the above-described embodiment can be realized by executing a program stored in a recording medium. The storage medium is formed of a magnetic or optical storage medium or a semiconductor memory, and can be provided as a fixedly provided storage device or a detachably mounted storage device. The program, data, and the like stored in the storage medium may be configured to be received and stored from another device connected via a communication line or the like. A storage device provided with a storage medium may be provided on the device side, and a program and data stored in the storage medium may be used via a communication line.

[0074]

As described above, according to the present invention, when an advertisement requested to be distributed is received by a terminal device by being distributed, and the terminal device receiving the advertisement moves to a source of the advertisement distribution request, Is detected, and by charging the advertisement distribution request in accordance with the number of detected terminal devices,
It is possible to calculate an appropriate advertisement fee according to the effect of the advertisement.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a mobile terminal 14;

FIG. 3 is a diagram showing an external configuration of a mobile terminal 14;

FIG. 4 is a block diagram showing a configuration of an advertisement server 20.

FIG. 5 is a diagram showing an example of a data configuration of an advertisement management database 42.

FIG. 6 is a block diagram showing a configuration of a store device 24.

FIG. 7 is a flowchart illustrating a schematic operation of the advertisement system according to the embodiment;

FIG. 8 is a diagram showing an example of an advertisement request screen in the shop device 24.

FIG. 9 is a flowchart showing a detailed operation of the store apparatus 24.

FIG. 10 is a flowchart showing a detailed operation of the advertisement server 20.

FIG. 11 is a flowchart showing a billing process in the advertisement server 20.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 ... Base station management center 10a ... Advertising distribution part 12 ... Base station 14 ... Mobile terminal 20 ... Advertisement server 22 ... Communication network 24 ... Store apparatus 30, 40, 50 ... CPU 31, 51 ... Display apparatus 32 ... Telephone control apparatus 32a ... Antenna 32b ... Speaker 32c ... Microphone 33,52 ... Key part 33a ... Commercial key 34,54 ... Storage device 35,55 ... RAM 35a ... Advertisement content data 35b ... Advertisement code 35c ... Point data 36,56 ... Weak radio control device 41 memory 41a control program 41b advertisement service program 42 advertisement management database 43 network management unit 44 storage device

Claims (6)

[Claims] An information distribution device that receives an advertisement distribution request and distributes an advertisement, an advertisement request device that requests the information distribution device to distribute an advertisement, and receives an advertisement distributed by the information distribution device A terminal device that detects that the terminal device that has received the advertisement has moved to a place where the advertisement requesting device is installed, and a detecting unit that detects the number of the terminal devices detected by the detecting unit. An advertisement system comprising: a charging unit configured to charge for an advertisement distribution request from the advertisement request device. 2. The advertisement system according to claim 1, wherein the information distribution device distributes an advertisement in units of a predetermined area. 3. The content of the advertisement requested to be distributed by the advertisement requesting device includes information changed in accordance with the detection of the terminal device by the detection means, and the information distribution device includes the information changed together with the advertisement. The advertisement system according to claim 1 or 2, wherein the advertisement is distributed. 4. The advertisement system according to claim 1, wherein when the terminal device is detected by the detection means, points are given to the detected terminal device. 5. A receiving unit for receiving a distribution request of an advertisement, a distribution unit for distributing the advertisement received by the receiving unit, and a terminal device receiving the advertisement distributed by the distribution unit is received by the receiving unit. Detecting means for detecting movement to the request source of the received distribution request, and charging means for charging the advertisement distribution request in accordance with the number of the terminal devices detected by the detecting means. An information distribution device characterized by the above-mentioned. 6. An advertisement method for distributing an advertisement, comprising: a receiving step of receiving an advertisement distribution request; a distribution step of distributing the advertisement received by the receiving step; and a terminal receiving the advertisement distributed by the distribution unit. The apparatus comprises: a detection step of detecting that the apparatus is at the request source of the distribution request; and a charging step of charging the advertisement distribution request in accordance with the number of the terminal devices detected in the detection step. An advertising method characterized by the fact that: