KR20010097452A - Advertising method using public transportation - Google Patents

Advertising method using public transportation Download PDF

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Publication number
KR20010097452A
KR20010097452A KR1020000022035A KR20000022035A KR20010097452A KR 20010097452 A KR20010097452 A KR 20010097452A KR 1020000022035 A KR1020000022035 A KR 1020000022035A KR 20000022035 A KR20000022035 A KR 20000022035A KR 20010097452 A KR20010097452 A KR 20010097452A
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South Korea
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public transportation
advertisement
advertising
public
viewing
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KR1020000022035A
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Korean (ko)
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최상국
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최상국
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Priority to KR1020000022035A priority Critical patent/KR20010097452A/en
Publication of KR20010097452A publication Critical patent/KR20010097452A/en

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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03H—HOLOGRAPHIC PROCESSES OR APPARATUS
    • G03H1/00—Holographic processes or apparatus using light, infrared or ultraviolet waves for obtaining holograms or for obtaining an image from them; Details peculiar thereto
    • G03H1/0005—Adaptation of holography to specific applications
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03H—HOLOGRAPHIC PROCESSES OR APPARATUS
    • G03H1/00—Holographic processes or apparatus using light, infrared or ultraviolet waves for obtaining holograms or for obtaining an image from them; Details peculiar thereto
    • G03H1/0005—Adaptation of holography to specific applications
    • G03H2001/0055—Adaptation of holography to specific applications in advertising or decorative art

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

본 발명은 택시, 버스, 기차등의 좌석의 전면부 또는 각부에 광고를 시청할 수 있는 모니터를 설치해 대중교통수단을 이용시 목적지까지 이동 중의 무료함을 없애고 광고효과를 극대화 할 수 있는 대중 교통 수단을 이용한 광고 방법에 대한 것이다.The present invention installs a monitor that can watch advertisements on the front or each seat of the seat of a taxi, bus, train, etc., using public transportation means to maximize the advertising effect by eliminating the freeness of movement to the destination when using public transportation means It's about advertising.

종래로부터 특정회사의 제품 또는 특정회사를 일반 대중에게 알리는 방법으로서는 잡지, 신문, 방송, 개인별로 광고용지를 배포하는 방법 또는 벽보에 광고 용지를 부착하는 방법등이 있다.Conventionally, as a method of informing the general public of a product of a specific company or a specific company, there is a magazine, a newspaper, a broadcast, a method of distributing advertisement sheets for individual individuals, or a method of attaching advertisement sheets to a poster.

그런데, 이와 같은 종래의 광고방법은 광고 시청자에게 쓰레기 배출과 광고 시청에 따른 아무런 댓가도 없으며, 지면상에 단순이미지 정도로 구비되어 시각적인 효과를 주지 못해 광고 효과가 좋지 못했다.However, such a conventional advertising method has no cost to the viewers of the garbage discharge and viewing the advertisement, and the advertisement effect is not good because it is provided with a simple image on the ground and does not have a visual effect.

Description

대중교통수단을 이용한 광고 방법{.}Advertising method using public transportation {.}

본 발명은 광고방법에 관한 것으로써, 특히 장시간 앉아 있어야만 하는 대중교통 수단에서 좌석의 전면부에 모니터를 설치해 광고를 방영하고 광고를 방영하는 대중교통 수단의 경우대중교통 이용자의 광고 시청 댓가로 대중교통 이용 요금을감면을 해주고 불필요시 대중 교통 이용자가 광고 시청을 하지 않을 수 있도록 스위치를 구비하고, 대중 교통 이용자가 자신에게 필요한 광고를 직접 선택할 수 있도록 선택메뉴를 구비하고 예를 들어 택시내부 좌석의 전면부에 모니터를 비치할 경우 택시 운전자에게도 인센티브를 주는 대중 교통 수단을 이용한 광고 방법에 대한 것이다.The present invention relates to an advertising method, in particular, in the case of public transportation means that a monitor is installed on the front of the seat in a public transportation means that must sit for a long time, and in the case of public transportation means to air the advertisement in public transportation in return for viewing the advertisement of public transportation users Equipped with a switch to reduce the usage fee and to prevent the public transportation users from watching advertisements when it is not necessary, and a selection menu for the public transportation users to select their own advertisements, for example, the front of the seat inside the taxi If the department has a monitor, it is about advertising using public transportation, which incentivizes taxi drivers.

종래로부터 특정회사의 제품 또는 특정회사를 일반 대중에게 알리는 방법으로서는 잡지, 신문, 방송, 개인별로 광고용지를 배포하는 방법 또는 벽보에 광고 용지를 부착하는 방법등이 있다.Conventionally, as a method of informing the general public of a product of a specific company or a specific company, there is a magazine, a newspaper, a broadcast, a method of distributing advertisement sheets for individual individuals, or a method of attaching advertisement sheets to a poster.

그런데, 이와 같은 종래의 광고방법은 광고 시청자에게 쓰레기 배출과 광고 시청에 따른 아무런 댓가도 없으며, 지면상에 단순이미지 정도로 구비되어 시각적인 효과를 주지 못해 광고 효과가 좋지 못했다.However, such a conventional advertising method has no cost to the viewers of the garbage discharge and viewing the advertisement, and the advertisement effect is not good because it is provided with a simple image on the ground and does not have a visual effect.

본 발명은 상기 문제점을 감안해서 이루어진 것으로써, 본 발명의 목적은 대중 교통 수단이용시 무료함을 없애고 광고 효과의 극대화를 이루는데 그 목적이 있다.The present invention has been made in view of the above problems, and an object of the present invention is to eliminate the free of charge when using public transportation and to maximize the advertising effect.

본 발명의 다른 목적은 광고를 수신하는 사람에게 필요한 광고를 하여 생활정보를 용이하게 알릴 수 있는 대중 교통 수단을 이용한 광고방법을 제공하는데 있다.Another object of the present invention is to provide an advertisement method using public transportation means that can easily inform the living information by advertising necessary to the person receiving the advertisement.

본 발명의 또 다른 목적은 광고를 시청한 대중 교통 이용자에게 일정 금액을 지불하여 광고효과를 올릴 수 있는 대중 교통 수단을 이용한 광고방법을 제공하는데 있다.It is still another object of the present invention to provide an advertising method using public transportation that can increase advertising effects by paying a certain amount to a public transportation user who has viewed an advertisement.

따라서 본 발명의 기술적 과제는 대중 교통 수단에 각각의 무선데이타 송수신 장치를 구비해야 하고 대중교통 수단에 구비된 모니터에 있어서 스크린 터치형의 메뉴창이 있는 모니터가 바람직하다.Therefore, the technical problem of the present invention is to provide each wireless data transmission and reception device in the public transportation means, the monitor provided in the public transportation means is preferably a monitor having a screen touch-type menu window.

그리고 안전성을 감안한 소재와 형태의 모니터가 바람직하다.And it is desirable to monitor the material and type in consideration of safety.

도 1은 본 발명의 대중교통수단을 이용해서 광고하는 방법을 설명하는 블록도,1 is a block diagram illustrating a method of advertising using public transportation of the present invention;

<도면의 주요부분에 대한 부호의 설명><Description of the symbols for the main parts of the drawings>

10:광고회사 컴퓨터10: Advertising agency computer

20:대중교통수단에 비치된 모니터20: Monitors on public transport

30:무선데이타 서비스 중개용 컴퓨터30: Wireless data service intermediary computer

40:중계기지40: relay station

50:각각의 대중교통수단50: Each public transport

60:대중교통수단 은행구좌60: Public transport bank account

70: 실 광고 시청자70: actual ad viewers

상기 목적을 달성하기 위하여 본 발명은 대중교통 운영자가 광고를 수주하면 각각의 대중교통 수단에는 광고를 방영하고 방영된 광고를 대중교통 이용자가 시청시 일정액의 금액을 감면 할 수 있도록 할려면 광고 내용을 각각의 대중 교통 수단으로 중계하기 위한 중계기지(10)와 무선데이타서비스를 하기 위한 무선데이타 서비스중계용 컴퓨터(20)가 필요하며 대중 교통 수단의 무선데이타 송수신용 컴퓨터 (30)가 필요하며, 대중 교통 수단에 수신된 광고를 출력하기 위한 모니터(40)가 필요하고 대중 교통 수단에 수신된 광고의 시청 시간과 시청 분류 항목과 시청자수를 판별하기 위한 수신 판별 스텝과 광고 시청시간과 시청 항목이 판별된 광고 시청자에게 일정 금액을 온라인 입금된 입금계좌와 입금 확인 텝을 구비된 광고 회사 컴퓨터(50)가 필요하다.In order to achieve the above object, the present invention provides an advertisement to each public transportation means when the public transport operator receives an advertisement, and in order to enable the public transportation user to reduce the amount of money when viewing the aired advertisement, A relay base 10 for relaying by public transportation of the public and a wireless data service relay computer 20 for wireless data service are required, and a wireless data transmission / reception computer 30 for public transportation is required. The monitor 40 for outputting the advertisement received by the means is required, and a reception determination step for determining the viewing time, the viewing classification item and the number of viewers of the advertisement received by the public transportation means, and the advertisement viewing time and the viewing item are determined. The advertising viewer needs an advertising company computer 50 with a deposit account deposited online and a payment confirmation tab. .

각각의 대중 교통 수단 이용자는 대중 교통 수단 이용 요금의 감면으로 이용자는 광고 시청의 댓가를 받는다.Each public transportation user is paid for viewing the advertisement with the reduction of the public transportation usage fee.

대중 교통 운영자가 광고업체로부터 광고 수주를 받게 되면 각각의 대중교통수단으로 무선데이타 서비스망을 통해 광고가 수신되게 되고 이 수신으로 광고수주금액을 받게 되는데 이금액은 광고 시청자수와 시청 시간과 시청 항목에 따라 계산되게 되며, 이 금액은 대중 교통수단이용자의 감면 금액을 포함하게 된다.When a public transport operator receives an order for an advertisement from an advertising company, an advertisement is received through the wireless data service network for each public transport, and the received order amount is received. This amount is the number of advertisement viewers, watch time, and watch items. The amount will include the amount of the exemption for public transportation users.

대중교통수단의 이용 요금의 감면으로 이용요금이 저렴해져 대중교통 이용자가 늘어나게 되어 자가용차량의 감소를 가져와 교통흐름이 원활해지고 차량의 주연료인 석유의 낭비를 줄일 수 있으며 대중 교통 이용자와 운영자 양측 모두 이윤 창출이 이뤄지므로 대중교통의 운영면에서의 어려움도 해소될 것이다. 광고 효율면에서도 기존의 지면을 이용한 광고보다 훨씬 효율적이다.Due to the reduction of the use rate of public transportation, the usage fee becomes cheaper, which increases the number of public transportation users, resulting in the reduction of private vehicles, which facilitates the traffic flow and reduces the waste of oil, the main fuel of the vehicle. As profits are generated, difficulties in the operation of public transportation will also be eliminated. In terms of advertising efficiency, it is much more efficient than the advertisement using the existing paper.

Claims (5)

대중 교통 수단에 모니터를 구비해 자기가 원하는 형태의 광고를 볼 수 있도록 하는 대중 교통을 이용한 광고 방식Advertisement using public transportation, equipped with a monitor on public transportation, so that users can see the type of advertisement they want 무선데이타망을 이용해 이뤄지는 대중 교통을 이용한 광고 방식Advertising method using public transportation using wireless data network 실광고시청자에게 돌아갈 이윤과 광고 시청 시간과 광고시청 항목과 광고 시청자수를 고려해 대중교통수단 운영자에게 광고대금이 치러지는 형태의 대중 교통을 이용한 광고 방식Advertisement using public transportation in which advertising costs are paid to the operator of public transportation in consideration of the profits to be returned to the actual viewers, the time of viewing the advertisements, the items watched, and the number of viewers. 컴퓨터 그래픽을 통해 미리 보기(주위 건물이나 전경을 포함한 형태)가 마련된 홈페이지를 갖는 홀로그램 광고 장치Hologram advertising device with a homepage with previews (in the form of surrounding buildings or foregrounds) through computer graphics 컴퓨터 그래픽을 통해 미리 보기(광고자체의 형태)가 마련된 홈페이지를 갖는 홀로그램 광고 장치Hologram advertising device with homepage prepared with preview (in form of advertisement) through computer graphic
KR1020000022035A 2000-04-22 2000-04-22 Advertising method using public transportation KR20010097452A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000058610A (en) * 2000-06-19 2000-10-05 최형준 Business model of new advertising techniques which are combined with on-line(internet) and off-line simultaneously in car
KR100811317B1 (en) * 2006-05-22 2008-03-07 이봉우 Advertising apparatus and system for car

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000058610A (en) * 2000-06-19 2000-10-05 최형준 Business model of new advertising techniques which are combined with on-line(internet) and off-line simultaneously in car
KR100811317B1 (en) * 2006-05-22 2008-03-07 이봉우 Advertising apparatus and system for car

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