KR20000058610A - Business model of new advertising techniques which are combined with on-line(internet) and off-line simultaneously in car - Google Patents

Business model of new advertising techniques which are combined with on-line(internet) and off-line simultaneously in car Download PDF

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KR20000058610A
KR20000058610A KR1020000033711A KR20000033711A KR20000058610A KR 20000058610 A KR20000058610 A KR 20000058610A KR 1020000033711 A KR1020000033711 A KR 1020000033711A KR 20000033711 A KR20000033711 A KR 20000033711A KR 20000058610 A KR20000058610 A KR 20000058610A
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advertisement
online
line
traffic
business model
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KR1020000033711A
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Korean (ko)
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최형준
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최형준
주식회사 고려티엠
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Priority to KR1020000033711A priority Critical patent/KR20000058610A/en
Publication of KR20000058610A publication Critical patent/KR20000058610A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A new advertizing technique business model currently using an online(internet) and an off-line for vehicles are provided for advancing a traffic advertisement by implementing a different traffic advertisement based on an online and off-line method. CONSTITUTION: An online web site(computer program) capable of handling whole contents on a traffic advertisement is provided. A business model related to an online(internet website and operation program) and an off-line(advertisement design, advertisement copy, advertisement mode, online advertisement, print, attachment, etc.) which are adapted to a traffic advertisement are disclosed. Therefore, it is possible to obtain an advanced traffic advertisement based on a different traffic advertisement method(online and off-line).

Description

차량을 대상으로 온라인(인터넷)과 오프라인을 동시에 결합한 신광고기법 비즈니스 모델{BUSINESS MODEL OF NEW ADVERTISING TECHNIQUES WHICH ARE COMBINED WITH ON-LINE(INTERNET) AND OFF-LINE SIMULTANEOUSLY IN CAR}BUSINESS MODEL OF NEW ADVERTISING TECHNIQUES WHICH ARE COMBINED WITH ON-LINE (INTERNET) AND OFF-LINE SIMULTANEOUSLY IN CAR}

교통광고에 있어서 온라인(인터넷 웹사이트)프로그램을 통한 광고의 수주,발주,관리 및 종합적인 운영상태를 오프라인 상태의 기존 광고진행방법 및 절차와 적절히 결합함으로써 원스톱 혹은 턴키베이스 방식으로 일괄 진행할 수 있는 비즈니스 모델로 그 분야의 종래기술은 아직까지 이루어 지고 있지 못함.In the case of traffic advertising, the order, order, management and general operation status of advertisement through online (Internet website) program can be combined with existing offline advertising methods and procedures in a one-stop or turn-key basis. As a business model, the prior art in the field has not been achieved yet.

1.온라인(인터넷 웹사이트)상에서 교통광고의 수주,발주,관리,운영등의 광고에 필요한 제반적인 사항을 오프라인과 연계하여 실시 가능케하는 컴퓨터 운영 프로그램의 개발.1. Development of computer operation program that enables to carry out general matters necessary for advertisement such as ordering, ordering, management, operation of traffic advertisement on online (internet website) in connection with offline.

2.광고주와 광고주의 광고를 부착한 피광고인(상기 서술한 다양한 교통수단들 혹은 그 교통수단의 소유자,관리자들을 통칭함)간에 상호 커뮤니케이션이 가능한 온라인 프로그램의 개발.2. Development of an online program that enables mutual communication between advertisers and their advertisers (collectively, the various means of transport described above or their owners and managers).

3.실시간 교통상황 및 교통관련 소식을 접수 및 고지함으로써 교통소통 원활화 및 교통문화발전에 이바지 할 수 있는 온라인과 오프라인간의 정보전달 기술.3. Information transmission technology between on-line and off-line that can contribute to facilitating traffic communication and developing traffic culture by receiving and notifying real-time traffic situation and traffic-related news.

교통광고의 흐름을 온라인과 오프라인에서 진행하는 순서를 표시함Shows the flow of traffic advertising online and offline

1.상기 목적한 교통광고의 전반적인 사항을 다룰 수 있는 온라인 웹사이트(컴퓨터 프로그램)1.Online website (computer program) that can deal with the general contents of the above-mentioned traffic advertisement

2.교통광고에 적용되는 온라인(인터넷 웹사이트 및 운영 프로그램)과 오프라인(광고디자인,광고카피,광고모델,온라인 광고,인쇄,부착등등)을 연계한 비즈니스 모델2. Business model linking online (internet website and operation program) applied to traffic advertising and offline (ad design, advertising copy, advertising model, online advertising, printing, attachment, etc.)

1.교통광고의 차별화(온라인과 오프라인의 연계)를 통한 교통광고의 선진화1. Advancement of traffic advertising through differentiation of traffic advertising (linking online and offline)

2.외국 광고업체의 교통광고분야로의 온라인 진입을 막아 국내 교통광고업계를 보호함.2. It protects the domestic traffic advertising industry by preventing foreign advertising companies from entering the traffic advertising field online.

3.비즈니스 모델의 수립(특허)으로 해외진출,해외지사설립(다국적 기업),수출의 기회를 획득함으로 국위를 선양하고 외화를 벌어들임.3. By establishing business models (patents), overseas advancement, establishment of overseas branch offices (multinational corporations), and export opportunities are provided to enhance the position and earn foreign currency.

4.광고주 즉, 기업 혹은 기관등이 효율적이며 투명한 교통광고를 진행 혹은 집행함으로써 그간 오프라인 상에서만 진행해오던 각종 불필요한 낭비(인적,물질적,시간적등등)를 막고 특히 광고주와 피광고인(교통수단 및 교통수단 소유자등)의 관계를 개선(상호 커뮤니케이션 활발,기업의 마케팅 효과 측정 용이,광고의 질적 수준 향상,광고제안등등)할 수 있음.4. Advertisers, such as companies or organizations, implement or execute efficient and transparent traffic advertisements to prevent unnecessary waste (human, material, time, etc.) that has been conducted only offline, and especially advertisers and advertisers (transportation and transportation). It is possible to improve the relationship of Sudanese owners, etc. (active communication, measuring the marketing effect of companies, improving the quality of advertisement, suggestion of advertisement, etc.).

5.교통광고의 활성화를 통한 광고업계의 질적향상과 그와 부수되는 전반적 산업분야(컴퓨터,정보,기계,디자인,문화등등)의 발전을 도모함5. Promote the qualitative improvement of the advertising industry through the promotion of transportation advertising and the development of the overall industrial fields (computers, information, machinery, design, culture, etc.).

6.기업의 정보를 보다 더 편리하고 쉽게 온라인과 오프라인 상에서 동시에 접함으로써 건전한 기업문화를 정착시킴.6. To establish a sound corporate culture by accessing corporate information more conveniently and easily online and offline at the same time.

7.광고의 실질적인 혜택이 피광고인 당사자에게 돌아갈 뿐만 아니라 교통문화 발전(교통정책,문화,실태,상황등등에 대한 제안,통계,자료제공등) 에 전국민의 관심을 유도,참여할 수 있는 기회의 장을 제공함.7. Opportunity to induce and participate in the public's interest in the development of transportation culture (suggestions on traffic policy, culture, status, situation, etc., statistics, data, etc.) Provides chapters.

8.개인소유차량도 교통광고를 부착 할 수 있는 기회를 가짐으로 개개인의 복리증진에 이바지하고 교통문화발전(기업문화를 대변하는 역할로 인하여)에 공헌하게 됨.8. Privately owned vehicles also have the opportunity to attach traffic advertisements, thereby contributing to the welfare of the individual and contributing to the development of transportation culture (due to its role in representing corporate culture).

Claims (4)

현재 오프라인 형태의 교통광고 수주,발주,집행등의 과정을 온라인(인터넷 웹사이트 상에서)과 결합한 비즈니스 형태.A business form that combines the process of ordering, ordering, and executing traffic advertisements in the offline form online (on an Internet website). 개인소유차량 및 회사, 단체,기관등의 차량에 교통광고부착을 온라인상에서 접수,선발,관리,운영하는 비즈니스 모델형태.구항Type of business model that receives, selects, manages and operates traffic advertisements online on privately owned vehicles and vehicles of companies, groups and organizations. 온라인을 통하여 광고주와 광고를 부착하는 피광고인 간의 커뮤니케이션이 직접 가능토록하는 컴퓨터 프로그램 형태와 광고의뢰,광고수주,광고발주,광고비지급,광고효과측정,광고제안,기타 교통광고에 관련된 내용을 온라인상에서 이루어 질 수 있도록 하는 비즈니스 모델 형태.Computer program form that enables direct communication between advertisers and advertisers attached online, and related to advertisement request, advertisement orders, advertisement orders, advertisement payment, advertisement effect measurement, advertisement proposal, and other traffic advertisements. The type of business model that can be built on top of each other. 개인소유차량이 광고주의 광고를 부착할 경우 일정조건,즉 기간,주행거리등으로 일정한 광고비를 지급받는 방식과 온라인 상에서 광고부착을 희망하여 온라인 웹사이트 운영규정상 회원으로 등록하였으나 선발과정에서 누락된 회원에게 해당 광고주의 온라인 교통광고를 보거나 광고부착된 차량의 번호를 제공하는등의 방법을 통하여 별도의 경품이나 마일리지를 제공 받을 수 있는 온라인과 오프라인 결합형태의 비즈니스 형태.When a privately-owned vehicle attaches an advertisement of an advertiser, it is registered as a member under the online website operation regulations in order to receive a certain advertising fee in certain conditions, that is, a period and a mileage. A combination of online and offline business that allows members to receive additional prizes or miles by viewing the advertiser's online traffic advertisement or providing the number of the advertised vehicle.
KR1020000033711A 2000-06-19 2000-06-19 Business model of new advertising techniques which are combined with on-line(internet) and off-line simultaneously in car KR20000058610A (en)

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11237854A (en) * 1998-02-19 1999-08-31 Shimokane:Kk Vehicle with transparent storage
KR20010007662A (en) * 2000-02-11 2001-02-05 민병일 Advertisement system for car using internet advertisement and method thereof
KR20010073465A (en) * 2000-01-15 2001-08-01 안동희 Operation system of advertising using vehicle
KR20010096280A (en) * 2000-04-18 2001-11-07 황정기 Explaination and Method Of Active Advertizement System under Off-line with Internet
KR20010097452A (en) * 2000-04-22 2001-11-08 최상국 Advertising method using public transportation
KR20010110847A (en) * 2000-06-08 2001-12-15 홍정원 advertisement system of ON/OFF line connection type

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11237854A (en) * 1998-02-19 1999-08-31 Shimokane:Kk Vehicle with transparent storage
KR20010073465A (en) * 2000-01-15 2001-08-01 안동희 Operation system of advertising using vehicle
KR20010007662A (en) * 2000-02-11 2001-02-05 민병일 Advertisement system for car using internet advertisement and method thereof
KR20010096280A (en) * 2000-04-18 2001-11-07 황정기 Explaination and Method Of Active Advertizement System under Off-line with Internet
KR20010097452A (en) * 2000-04-22 2001-11-08 최상국 Advertising method using public transportation
KR20010110847A (en) * 2000-06-08 2001-12-15 홍정원 advertisement system of ON/OFF line connection type

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