WO2020199146A1

WO2020199146A1 - Network platform for vehicle body advertisement issuing and order grabbing

Info

Publication number: WO2020199146A1
Application number: PCT/CN2019/081190
Authority: WO
Inventors: 曹玉辉
Original assignee: 曹玉辉
Priority date: 2019-03-31
Filing date: 2019-04-03
Publication date: 2020-10-08
Also published as: CN109949104A

Abstract

A network platform for vehicle body advertisement issuing and order grabbing, which is an information transfer tool for linking an advertiser, a vehicle owner and a graphics store, and is a new form of advertisement propaganda mode with a good advertisement effect and low in cost. Resources of all parties such as advertisers, social vehicles and graphics stores are integrated, the resource of tens of thousands of passenger vehicles in each country is activated, vehicle bodies themselves become advertisement display boards, large enterprises are aided in carrying out efficient offline advertisement display at extremely low cost, and activation of idle resources is achieved. An advertiser can make an advertisement placement decision anytime and anywhere without being limited by time, space and man-power, and the placement area, placement time and placement price of the advertisement are autonomously determined. A vehicle owner and a graphics store can browse platform information at any time and perform order grabbing. While helping the advertiser to greatly save on advertisement costs, the method helps a great number of vehicle owners and graphics stores increase income, and realizes multi-party cooperation win-win for enterprises, vehicle owners and graphics stores.

Description

Network platform for body advertisement release and order grabbing

Technical field

The patent of the invention relates to a commercial data processing method, especially a marketing method.

Background technique

The current corporate advertising methods include radio and television advertising, building elevator TV and print advertising, bus and taxi electronic advertising and body advertising, network and mobile advertising and other advertising forms.

technical problem

Traditional radio and television advertising has the advantages of wide coverage and good brand image, but it requires huge investment in the construction of hardware equipment. It also has disadvantages such as high advertising costs, short playing time, fixed playing time, and easy to be missed. The development of the Internet age is in an awkward position of increasingly marginalized. Television and print advertisements in elevators of buildings have high costs, small coverage areas, and serious waste. In addition, large amounts of funds need to be invested in channel and hardware construction, as well as large amounts of labor for daily maintenance and operation. With the development of the Internet age, online and mobile advertising such as pay-per-click, pay-per-display, and bid rankings have gradually become the main advertising methods, but they also have the disadvantages of high advertising costs and few impressions. The vehicle advertising market is mainly used by buses and taxis for advertising display. Body advertising requires inkjet printing of body patterns, and video advertising requires hardware investment in TV advertising machines. The business model is still in the traditional manual negotiation and regional delivery model. Each link is mainly promoted by the participation of personnel. It is difficult for advertisers to conduct nationwide advertising at one time. The autonomy of advertising delivery is poor, timely and effective, and low efficiency. The area is limited. Stakeholders are limited to Party A’s advertisers and Party B’s advertising company, bus company or taxi company, and the beneficiaries are limited to Party B’s advertising company, bus company or taxi company. The advertising revenue is taken away by a small number of companies and benefits The scope is very small. Advertising installation is mainly produced and installed by advertising companies, and is limited by labor costs. Advertising installation has poor timeliness and low efficiency, but the advantage lies in the number of impressions and strong display.

Technical solutions

The technical scheme of the present invention is:

The first step is to complete the design of the body advertisement pattern independently under the main line of the advertiser.

In the second step, advertisers log on to the platform to release advertising orders and pay advertising fees to the platform.

In the third step, the advertising order is displayed on the platform. Enterprises and private car owners browse the local advertising order information and grab the order at the front desk of the platform. After the order is successfully grabbed, the system is configured for the production and installation of the car body advertising stickers in the nearby graphic store.

In the fourth step, the graphic store installs the body advertising stickers on the body.

In the fifth step, the graphic store and the owner of the car will take photos and upload the completed photos to the platform.

The sixth step, after the advertiser confirms that the body advertisement has been posted, the platform will separately pay the advertising fee and production fee after deducting the value-added tax and service fee to the designated account of the owner and the graphic store.

In the seventh step, the vehicle drives on the road and displays product advertisements to consumers, and then consumers purchase products from advertisers through online or offline channels.

Beneficial effect

The present invention is a network platform for vehicle body advertisement release and order grabbing. It is a solution proposed to overcome the poor advertising effect and high cost of traditional advertising methods. It is a new form of advertising with good advertising effect and low cost. the way. Integrating the resources of advertisers, social vehicles, graphic shops, etc., turning vehicles into advertising display boards, realizing the activation of idle resources, helping advertisers to significantly save advertising costs, and helping car owners and graphic shops Increased revenue and realized a win-win cooperation among enterprises, car owners, and graphic shops.

Advertisers can make the decision to place advertisements anytime and anywhere without being restricted by time, space and man-made, and independently determine the advertisement placement area, time and price.

Car owners and graphic shops can browse platform information and grab orders at any time.

The invention activates tens of thousands of passenger car resources in various countries, transforms the vehicle into an advertising display board, and realizes the activation of idle resources. At the same time, integrate the vast number of graphic shops as a third-party service organization, and use the professional services of graphic shops to make and install car body advertising stickers. While helping companies to carry out efficient offline advertising display at extremely low cost, it also helps car owners and graphic shops to increase their income, realizing a win-win cooperation among companies, car owners, and graphic shops.

The professional service of the graphic store is a necessary condition for the vehicle to become an advertising display platform, and it provides important support for the formation of the invention, so that the platform and vehicle owners can avoid the high construction cost of vehicle body advertising equipment and enable advertisers to put on the body Advertising becomes possible.

The invention can greatly improve the effect of advertising and greatly reduce the cost of advertising, and is a new form of advertising method with good advertising effect and low cost.

For example, if the monthly advertising fee per vehicle is 400 yuan, the monthly advertising production cost per vehicle is averaged 6.25 yuan, and each vehicle displays 4000 to 20000 times per day, each vehicle can be displayed 120,000 to 600,000 times per month. The cost of one impression is about 0.00068 yuan to 0.00339 yuan, which is much lower than the advertising display cost of various advertising media such as WeChat Moments ads of more than 0.05 yuan per time. The cost is only 1.36% to 6.8% of the latter, that is, the cost of the latter is The cost of the former is 73.53 times to 14.75 times.

Description of the drawings

Figure 1 is a diagram of the transaction structure of the present invention.

Figure 2 is a page structure diagram of the "Home" page in the page structure diagram of the present invention.

Fig. 3 is a page structure diagram of "Publish" in the page structure diagram of the present invention.

Fig. 4 is a page structure diagram of "Snatch Order" in the page structure diagram of the present invention.

Figure 5 is a page structure diagram of "My" in the page structure diagram of the present invention.

The best mode of the invention

The best embodiment of the present invention is as follows:

The first step is to formulate a development plan. Plan to develop web platforms in the form of web pages, mobile apps, WeChat applets, etc., and select programming languages such as html, wxml, JAVA, Objective-C, JavaScript, CSS3, php, MySql, etc. for technical development according to development needs.

Among them, the front end of the web version of the platform is developed by programming languages such as html, JavaScript, CSS3, and the back-end server and database are developed using programming languages such as php and MySql. The front end of the mobile app version platform is technically developed by programming languages such as JAVA (Android app) and Objective-C (Apple app), and the back-end server and database are technically developed using programming languages such as PHP and MySql. The front end of the WeChat applet version platform is technically developed by programming languages such as wxml, JavaScript, CSS3, and the back-end server and database are technically developed by programming languages such as php and MySql.

Among them, the web version platform uses html for page structure development and page layout, JavaScript for data binding and other logical structure development, and CSS3 for dynamic effects and beautiful design of pages. Use php language to develop server-side script programs, and use MySql to develop database programs.

Among them, the Android app version platform uses JAVA language to develop page structure layout, logical structure, and beautiful design. Use php language to develop server-side script programs, and use MySql to develop database programs.

Among them, the Apple app version platform uses the Objective-C language to develop page structure layout, logical structure, and beautiful design. Use php language to develop server-side script programs, and use MySql to develop database programs.

Among them, the WeChat applet version platform uses wxml language for the development of the WeChat applet page structure and page layout, uses JavaScript for the development of logical structures such as data binding, and uses CSS3 for dynamic effects and beautiful design of the page. Use php language to develop server-side script programs, and use MySql to develop database programs.

The second step is to design the transaction structure. As shown in Figure 1, the transaction structure of advertisers, companies, private car owners, and graphic shops on the platform is that the advertisers complete the design of the body advertising patterns independently offline, and then the advertisers log on to the platform to release advertising orders, and the advertisers pay to the platform After the advertising order is displayed at the front desk of the platform, companies and private car owners browse the local advertising order information and grab the order at the front desk of the platform. After the order is successfully grabbed, the system is configured for the car owner’s nearby graphic store to grab the production and installation of the body advertising sticker. After the car body advertising sticker is installed on the car body, the graphic store and the car owner will take photos and upload the completed photos of the advertisement. After the advertiser confirms and agrees, the platform will pay the advertisement fee and production fee to the car owner and after deducting the value-added tax and platform service fee. Designated account in Photoshop. After that, the vehicle drives on the road and displays product advertisements to consumers, and then consumers purchase products from advertisers through online or offline channels.

The third step is to design the page structure. As shown in Figure 2, Figure 3, Figure 4, and Figure 5, this network platform is divided into four main pages, "Home", "Release", "Snatch Order", and "My". As shown in Figure 2, the "Homepage" is used to display the latest advertising orders to platform viewers such as private car owners, corporate car owners, graphic shop owners, and advertisers. As shown in Figure 3, the "Release" page is used by advertisers to release body advertising orders. The information released includes the title, advertising pattern, placement area, monthly advertising fee bid per vehicle, production fee bid per vehicle advertising sticker, and advertisement The release time (month), etc., can be selected as the release area at the same time according to the national county-level administrative division information provided by the platform. As shown in Figure 4, the "Snatch Order" page is used for the car owner's car body advertisement business and the graphic store's production and installation of nearby car body advertisement stickers based on the geographical location of the car owner. As shown in Figure 5, the "My" page is used for advertisers, private car owners, corporate car owners, graphic shops and other users to register basic information such as contact information, address, vehicle information, payment account number, tax number, etc. Details of received orders and published orders.

In the process of designing the page structure, you need to use the body, div, footer, header, view and other tags to design the page frame structure, use the input component to design the information input box such as the ad title, the number of ads, and the advertising fee bid, and use the checkbox component to design the delivery area. Select the box, use the button component to design the button, use the form component to design the form frame, and use the uploadFile API to design the advertising pattern upload function.

The fourth step is to configure the server, use php language to develop server-side script programs, and use MySql to develop database programs. Upload user registration information, pictures, published information, and order-grabbing information to the background server for storage, so that it can be retrieved and used at any time.

The fifth step is to go online and operate the platform. After the platform is officially launched and operated, advertisers, enterprises and private car owners, graphic shops and other users register on the platform, publish advertisements, grab orders for advertisements, grab orders for graphic production and installation, and collect fees. After the advertising stickers are installed, the private cars are on the road at the same time. Perform advertising display and complete the transaction. To

Embodiments of the invention

The specific implementation of the present invention is as follows:

Industrial applicability

The invention can greatly improve the effect of advertisement placement and greatly reduce the cost of advertisement placement, so that platform parties and vehicle owners can avoid the high construction cost of vehicle body advertisement placement equipment, and it is possible for advertisers to place vehicle body advertisements.

Claims

A network platform for body advertisement release and order grabbing, characterized in that the method includes:

The first step is to complete the design of the body advertisement pattern independently under the main line of the advertiser;

In the second step, advertisers log on to the platform to release advertising orders and pay advertising fees to the platform;

In the third step, the advertising order is displayed on the platform. The company and private car owners browse the local advertising order information and grab the order at the front desk of the platform. After the order is successfully grabbed, the system is configured for the production and installation of the car body advertisement in the nearby graphic store;

The fourth step, the graphic shop installs the body advertisement on the body;

The fifth step, the graphic store and the owner of the car will take photos and upload the photos of the advertisement installation to the platform;

The sixth step, after the advertiser confirms that the vehicle body advertisement has been installed, the platform will deduct the relevant taxes and service fees, and the advertising fee and production fee will be paid to the designated account of the owner and the graphic store respectively;

In the seventh step, the vehicle drives on the road and displays product advertisements to consumers, and then consumers purchase products from advertisers through online or offline channels.
The method according to claim 1, characterized in that the present invention activates tens of thousands of passenger car resources in various countries, transforms the vehicle into an advertising display board, and realizes the activation of idle resources.
The method according to claim 1, characterized in that the present invention integrates a large number of graphic shops as a third-party service organization, and uses the professional services of graphic shops to produce and install vehicle body advertisements.
The method according to claim 1, characterized in that: the professional service of the graphic store is a necessary condition for the vehicle to become an advertising display platform, and it provides important support for the formation of the present invention, so that the platform party and the vehicle owner can avoid the body The high construction cost of advertising equipment makes it possible for advertisers to place body ads.
The method according to claim 1, characterized in that: the present invention helps a large number of enterprises to carry out efficient offline advertising display at a very low cost, and at the same time helps the majority of car owners and graphic shops to increase their income, and realizes the realization of enterprises, car owners, and image shops. Wendian's multi-party cooperation and win-win situation. To