CN103996124A - 3D (three-dimensional) virtual advertisement implementation method - Google Patents

3D (three-dimensional) virtual advertisement implementation method Download PDF

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Publication number
CN103996124A
CN103996124A CN201410140472.7A CN201410140472A CN103996124A CN 103996124 A CN103996124 A CN 103996124A CN 201410140472 A CN201410140472 A CN 201410140472A CN 103996124 A CN103996124 A CN 103996124A
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China
Prior art keywords
virtual
advertisement
ads
information
virtual ads
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Pending
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CN201410140472.7A
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Chinese (zh)
Inventor
黄金宇
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Ecommerce Co Ltd Of Middle Net
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Ecommerce Co Ltd Of Middle Net
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Application filed by Ecommerce Co Ltd Of Middle Net filed Critical Ecommerce Co Ltd Of Middle Net
Priority to CN201410140472.7A priority Critical patent/CN103996124A/en
Publication of CN103996124A publication Critical patent/CN103996124A/en
Pending legal-status Critical Current

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Abstract

The invention provides a 3D (three-dimensional) virtual advertisement implementation method. A 3D virtual mall and a 3D virtual character are created by the 3D virtual technology, and a 3D virtual advertising board or position is arranged in the 3D virtual mall; the information of the position, the size, the height and the angle of the 3D virtual advertising board or position is input into a background virtual advertisement publishing and managing system for unified management; when the virtual advertising board or position is used for displaying, corresponding advertisement content information is obtained from a background via an interface and comprises an advertisement picture, an advertisement video, advertisement words and an advertisement link; the corresponding advertisement content is presented; a user applies to publish the 3D virtual advertisement on a system foreground, and simultaneously makes clear the position information and the specific advertisement content information of the 3D virtual advertising board or position; an application which is approved by the system background is published on the corresponding 3D virtual advertising board or position.

Description

A kind of implementation method of 3D virtual ads
Technical field
The present invention relates to a kind of implementation method of virtual ads.
Background technology
Virtual ads is one of advertisement form comparing at present main flow.It utilizes virtual reality technology to realize, and is mainly used in TV and webpage.
Current web advertisement form has multiple, as banner, pop-up window advertisement, page suspension advertisement, interstitials etc., no matter be what form, is two-dimensional picture.In addition, 3D virtual technology comparative maturity, two-dimentional shopping online form does not satisfy the demands of consumers day by day, therefore existing many research about the virtual shop of 3D or the virtual store of 3D.
As disclosed in 2010-06-16, publication number is the implementation method that the China invention of 101739633A has disclosed a kind of interactive three-dimensional virtual city e-commerce platform based on virtual reality technology, provide a kind of on network the brand-new mode of the three-dimensional shop of displaying true to nature and three-dimensional article.For user provides the virtual reality that a virtual three dimensional space and real-time, interactive are feature, can be multi-faceted represent commodity, fully show characteristic and the stereoscopic sensation of commodity, user can at length check the various features of commodity, offers the great observation space of user and freedom.
For another example 2014-02-12 is disclosed, publication number is that China's invention of 103578000A has disclosed a kind of three-dimensional store system for electronic transaction, comprises 3D web site architecture automatically-generating module, scene and commodity 3D simulation modeling module, the interactive 3D roam module in virtual store, businessman and commodity displaying module, information report and interactive module, merchandise query module, dynamic management module, on-line payment module and polymorphic analog ad.This kind of system is the three-dimensional store of integrated network that integrates shopping online, commerce and trade displaying, E-Payment, information issue and popularization etc.Three-dimensional environment simulation in this system, three-dimensional virtual image space structure, " truly " counter ornaments, " true man " sell, and businessman can set up three-dimensional online shop-assistant in shop, make shopper pass through to trigger and direct and businessman produces interaction online.Meanwhile, this system convenient operation uses, and businessman can carry out according to businessman's required use liquid crystal writing pen or mouse the layout of businessman's scene, and according to system guiding, the businessman that can become in this system concludes the business.
Although foregoing invention has proposed theory and the realization in the virtual store of 3D, does not set forth for the concrete methods of realizing of 3D virtual ads.
Summary of the invention
The technical problem to be solved in the present invention, is to provide a kind of implementation method of 3D virtual ads, is applied in the virtual store of 3D, for vast businessman provides various 3D virtual ads forms.
The present invention is achieved in that a kind of implementation method of 3D virtual ads, comprising:
Step 10, create virtual store of 3D and 3D virtual portrait by 3D virtual technology, and in the virtual store of 3D, 3D virtual ads board and advertisement position are set, described 3D virtual portrait can be roamed in the virtual store of 3D, goes window-shopping, and watches advertisement and shopping; Described 3D virtual ads board and advertisement position comprise all kinds of advertisement positions in floor metope advertisement position, street two side box body advertisement positions, all kinds of railing advertisement positions in both sides, street, traffic auxiliary facility advertisement position, public transport advertisement position, the market all kinds of advertisement positions in inside and the shop in the virtual store of 3D; In a word, the advertisement position in the virtual store of 3D is set up with reference to advertisement position setting in real-life situation;
Step 20, described 3D virtual ads board and advertisement bit position, size, highly, the information of angle is imported in the virtual ads release management system of backstage and carries out unified management;
Step 30, virtual ads board and 3D virtual ads position are in the time showing, obtain corresponding ad content information to backstage by interface, this ad content information comprises the information of advertising pictures, advertisement video, advertising words and advertisement link, and corresponding ad content is presented;
Step 40, user are in system foreground application issue 3D virtual ads, the positional information of clear and definite 3D virtual ads board and advertisement position, concrete ad content information simultaneously;
Step 50, the application of passing through through system background audit, issue at corresponding 3D virtual ads board and advertisement position.
Further, in described step 50, issue 3D virtual ads and specifically comprise:
Step 501, the dimension information of 3D virtual ads bit position information and billboard and ad content information exchange later platform are recorded in database, advertising pictures leaves in Virtual Space;
When step 502, user access the virtual store of 3D, take out corresponding details from lane database, take out corresponding advertising pictures from Virtual Space, the browser of client or client shows these information again.
Further, described system comprises interface, foreground, the virtual store of 3D and background management system;
Interface, foreground, the virtual store of described 3D, for representing the relevant information of 3D virtual ads board and advertisement position, providing application, cancellation and the administration portal of 3D virtual ads for user;
Described background management system, for keeper to 3D virtual ads board and advertisement bit position, size, highly, the management of the information of angle, the management of management, the examination & verification of 3D virtual ads and the charge of 3D virtual ads content information.
Tool of the present invention has the following advantages: the inventive method is in the virtual store of 3D, 3D virtual ads board and advertisement position are set, for vast businessman provides various 3D virtual ads forms, rely on the user in the virtual store of 3D to access pageview, as commercial audience radix, product, businessman are promoted rapidly, and the real world of simulating human more true to nature, makes the issue of virtual ads have the concrete means that realize.
Brief description of the drawings
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is the inventive method flowchart.
Fig. 2 is the system architecture diagram of realizing the inventive method.
Embodiment
As shown in Figure 1, the implementation method of 3D virtual ads of the present invention, comprises the steps:
Step 10, create virtual store of 3D and 3D virtual portrait by 3D virtual technology, and in the virtual store of 3D, 3D virtual ads board and advertisement position are set, described 3D virtual portrait can be roamed in the virtual store of 3D, goes window-shopping, and watches advertisement and shopping;
Step 20, described 3D virtual ads board and advertisement bit position, size, highly, the information of angle is imported in the virtual ads release management system of backstage and carries out unified management;
Step 30, virtual ads board and 3D virtual ads position are in the time showing, obtain corresponding ad content information to backstage by interface, this ad content information comprises the information of advertising pictures, advertisement video, advertising words and advertisement link, and corresponding ad content is presented;
Step 40, user are in system foreground application issue 3D virtual ads, the positional information of clear and definite 3D virtual ads board and advertisement position, concrete ad content information simultaneously;
Step 50, the application of passing through through system background audit, issue at corresponding 3D virtual ads board and advertisement position.
Wherein, issuing 3D virtual ads specifically comprises:
Step 501, the dimension information of 3D virtual ads bit position information and billboard and ad content information exchange later platform are recorded in database, advertising pictures leaves in Virtual Space; 3D virtual ads bit position information comprises 3D virtual scene and floor thereof, particular location, and the dimension information of billboard comprises the information such as advertisement position size, height;
When step 502, user access the virtual store of 3D, take out corresponding details from lane database, take out corresponding advertising pictures from Virtual Space, the browser of client or client shows these information again.
As shown in Figure 2, described system comprises interface, foreground, the virtual store of 3D and background management system;
Interface, foreground, the virtual store of described 3D, for representing the relevant information of 3D virtual ads board and advertisement position, providing application, cancellation and the administration portal of 3D virtual ads for user; User nullifies or manages and applied for being undertaken successful 3D virtual ads by interface, foreground, the virtual store of this 3D before when will apply for issuing 3D virtual ads or want.
Described background management system, for keeper to 3D virtual ads board and advertisement bit position, size, highly, the management of the information of angle, the management of management, the examination & verification of 3D virtual ads and the charge of 3D virtual ads content information.
The inventive method is in the virtual store of 3D, 3D virtual ads board and advertisement position are set, for vast businessman provides various 3D virtual ads forms, rely on the user in the virtual store of 3D to access pageview, as commercial audience radix, product, businessman are promoted rapidly, and the real world of simulating human more true to nature, makes the issue of virtual ads have the concrete means that realize.
Although more than described the specific embodiment of the present invention; but being familiar with those skilled in the art is to be understood that; our described specific embodiment is illustrative; instead of for the restriction to scope of the present invention; those of ordinary skill in the art are in equivalent modification and the variation done according to spirit of the present invention, all should be encompassed in the scope that claim of the present invention protects.

Claims (3)

1. an implementation method for 3D virtual ads, is characterized in that: comprise
Step 10, create virtual store of 3D and 3D virtual portrait by 3D virtual technology, and in the virtual store of 3D, 3D virtual ads board and advertisement position are set, described 3D virtual portrait can be roamed in the virtual store of 3D, goes window-shopping, and watches advertisement and shopping;
Step 20, described 3D virtual ads board and advertisement bit position, size, highly, the information of angle is imported in the virtual ads release management system of backstage and carries out unified management;
Step 30, virtual ads board and 3D virtual ads position are in the time showing, obtain corresponding ad content information to backstage by interface, this ad content information comprises the information of advertising pictures, advertisement video, advertising words and advertisement link, and corresponding ad content is presented;
Step 40, user are in system foreground application issue 3D virtual ads, the positional information of clear and definite 3D virtual ads board and advertisement position, concrete ad content information simultaneously;
Step 50, the application of passing through through system background audit, issue at corresponding 3D virtual ads board and advertisement position.
2. the implementation method of a kind of 3D virtual ads according to claim 1, is characterized in that: in described step 50, issue 3D virtual ads and specifically comprise:
Step 501, the dimension information of 3D virtual ads bit position information and billboard and ad content information exchange later platform are recorded in database, advertising pictures leaves in Virtual Space;
When step 502, user access the virtual store of 3D, take out corresponding details from lane database, take out corresponding advertising pictures from Virtual Space, the browser of client or client shows these information again.
3. the implementation method of a kind of 3D virtual ads according to claim 1, is characterized in that: described system comprises interface, foreground, the virtual store of 3D and background management system;
Interface, foreground, the virtual store of described 3D, for representing the relevant information of 3D virtual ads board and advertisement position, providing application, cancellation and the administration portal of 3D virtual ads for user;
Described background management system, for keeper to 3D virtual ads board and advertisement bit position, size, highly, the management of the information of angle, the management of management, the examination & verification of 3D virtual ads and the charge of 3D virtual ads content information.
CN201410140472.7A 2013-11-20 2014-04-09 3D (three-dimensional) virtual advertisement implementation method Pending CN103996124A (en)

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CN201410140416.3A Pending CN103942696A (en) 2013-11-20 2014-04-09 3D virtual shop and physical store correlation method
CN201410140472.7A Pending CN103996124A (en) 2013-11-20 2014-04-09 3D (three-dimensional) virtual advertisement implementation method
CN201410140420.XA Pending CN103942697A (en) 2013-11-20 2014-04-09 Three-dimensional virtual character inviting team forming method based on B/S mode
CN201410151131.XA Pending CN103957148A (en) 2013-11-20 2014-04-15 3D instant messaging system

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