CN104915867A

CN104915867A - Online marketing method providing consumption decision through live scene and real time interaction

Info

Publication number: CN104915867A
Application number: CN201510376541.9A
Authority: CN
Inventors: 李宗瀚; 李东彤
Original assignee: Individual
Current assignee: Individual
Priority date: 2015-06-25
Filing date: 2015-07-01
Publication date: 2015-09-16

Abstract

The invention discloses an online marketing method providing consumption decision through live scene and real time interaction. According to the invention, online sellers utilize an interactive scene mode to display real time customer flow condition in a shop. Needs for immediate comment, communication and decision making among customers are met through opening a communication platform of the seller. By setting an internal data classification query system of items and by replacing a part of item images with 3D real-scene videos, the customers can inquire internal information of the items actively based on needs. By setting a supplier communication platform, internal data of items is enriched and becomes accessible. Therefore, the online sellers can utilize current network and communication technology for creating an interactive and experience share environment in a consumption process for the customers and helping the customers make subjective consumption decisions.

Description

Marketing method on the line that a kind of mode by scene and real-time interactive provides consumption decision

Technical field

One utilizes interactively scene ground figureor network electronic sand table, by consumer and real-time interactive in many ways, help consumer to carry out consumption Pre-Stage Decision-Making, promote the internet marketing method that net purchase is experienced.

Background technology

Net purchase has become a main path of consumer's shopping in the social times of this information-based high speed development current, and the market share of net purchase progressively promotes.But net purchase is simultaneously easily and efficiently, also under cover many risks and hidden danger behind.Specific to the sale of physical goods, each online businessman be proposed that content duplicates figuresheet, form comprise the same or analogous commodity of introductory video, also have accumulated some and buy the comment after using, also arrange contact staff and receive consulting.But the buyer's guide of advertisement type, evaluation after consumption, be the asymmetric of information and status for the passive consumer accepting these; Exchange with the single line of businessman contact staff, make consumer be in isolated state in decision process; The blindness, the randomness that are more exaggerated consumption are promised to undertake in the goods return and replacement of businessman's brave words, make foam and trap and among the shopping online being stored in fashion, should be that the consumption experience enjoyed also all is denounced by both parties simultaneously.

Summary of the invention

The present invention is intended to utilize existing network and mechanics of communication, makes consumer's rational judgement of energy before done through network purchase commodity, allows net purchase become a kind of and enjoy, instead of the risk of being stricken with anxiety and fear.The present invention is realized by following four embodiments:

1, utilize interactive scene mode, show the real-time passenger flow situation of businessman;

2, open the intercommunion platform of businessman, meet between consumer and immediately judge, exchange and the needs of decision-making;

3, the inside destructing ranked data of commodity is set up, with 3D outdoor scene animation Substitute For Partial commodity figuresheet, makes consumer can the commodity internal structure of inquiry as required initiatively and information;

4, to manufacturer's information interchange and technical transaction platform, commodity inside information is made to meet inquiry needs to a greater extent.

Accompanying drawing explanation

Fig. 1 provides the process flow diagram of marketing method on the line of consumption decision for a kind of mode by scene and real-time interactive.

Specific embodiments

Specific embodiments of the present invention:

1, businessman utilizes the day by day ripe and scene technology applied in a large number on animation Games Software on website, sets up the scene ground of emulation shops and regional figureor sand table, businessman can according to the exploitation actuality of software and the economic strength of oneself, and scene can be simple electronic plane ground figureor the panorama ground of 3D outdoor scene sand table or even holoscopic vision technical construction figure, indicate visitor's quantity, attention rate and conclusion of the business number respectively with different color values, make consumer get information about real-time information;

2, in the scene of segmentation, businessman is reflected in scene by the electronic tag catching visitor information formative dynamics, wherein voluntarily the consumer of labeling can image in main separation scape on the scene, and this image can be cartoon figure also can be the head portrait oneself uploaded; Send talk invite by clicking the other side's head portrait between the consumer of labeling, both sides or in many ways enter the chatroom of this point of scene, the consumption decision judged commodity, exchange gains in depth of comprehension, form rationality;

3, commodity displaying interactive in, by existing 3D analytic technique and progressively universal holoscopic vision technology, manufacturer or supplier provide three-dimensional destructing figure, jointly set up inner structure and the parts feature of multiple level time displaying merchandise with network businessman.Ordinary consumer freely can see commodity essential structure from different perspectives intuitively, has the consumer of specific demand also can the further data of active searching, along with the Cascading Payment information costs that gos deep into searching plain content is used;

4, this charge is for encouraging manufacturer or supplier to be ready to provide more detailed data while constantly improving essential information, has also opened up between a manufacturer and has carried out the interchange of technology and the platform of transaction, along with the expansion exchanged, and increasing data can be publicbecoming civilized and getting back to free level makes consumer's decision be benefited, and also popularized knowledge of goods, decreasing the maloperation of use procedure, is finally the result of a consumer, businessman, producer's all-win simultaneously;

5, above-mentioned 3D outdoor scene animation, scene ground figure, shopping website that the making of goods electronic sand map oneself can get out its place backward by each businessman provides, or in its station, has the businessman of demand to provide with compensation by shopping website, about the management of the chatroom on website, then by website merchants according to countryrelevant laws regulations are supervised.

Claims

1. a marketing method on the line being provided consumption decision by the mode of scene and real-time interactive, be is characterized in that, comprise the following steps:

S1, network businessman set up scene simulation shops, by color and numeric representation each region visitor's quantity, attention rate and sales volume;

S2, network businessman set up the internet exchange platform in each category or region, in many ways exchanging online;

S3, network businessman set up commodity 3D structure picture library, get information about commodity for consumer.

2. according to claim 1 a kind of mode by scene and real-time interactive consumption decision is provided line on marketing method, it is characterized in that, consumer, from main separation communicatee, participates in multi-party interactive, forms the consumption decision of rationality.

3. according to claim 1 a kind of mode by scene and real-time interactive consumption decision is provided line on marketing method, it is characterized in that, network businessman sets up a set of by the multi-level merchandise query mechanism freely to charge, by providing commodity three-dimensional structure diagram and detailed data, realize the function that consumer independently inquires about.

4. according to claim 3 a kind of mode by scene and real-time interactive consumption decision is provided line on marketing method, it is characterized in that, network businessman provides exchange of information between producer and technical transaction platform, while making producer constantly improve product picture library, be ready more data to be provided freely to consumer.