KR20100046552A

KR20100046552A - Personal travel digital assistants business model

Info

Publication number: KR20100046552A
Application number: KR1020080105434A
Authority: KR
Inventors: 김용희
Original assignee: 김용희
Priority date: 2008-10-27
Filing date: 2008-10-27
Publication date: 2010-05-07

Abstract

PURPOSE: A personal travel digital assistant business model is provided to supply information of a terminal to which a mileage and an electronic coupon combined with specialized contents are inserted, thereby maximizing profits. CONSTITUTION: Electronic coupons are classified by a condition according to each sightseeing item. Travel contents and sightseeing item data are mixed and combined. The mixed data is processed. The processed data is combined with map information of the information terminals. The combined data and map information are updated.

Description

Tourist exclusive tourist map information content service business model {Personal Travel Digital Assistants Business Model}

The present invention is a sales invention and an invention for a business model for a traveler. This is a service that helps travelers to find their own location and reach their destination by combining and updating map information contents with a navigation-only personal terminal. This sales model combines profitable contents with map information on the terminal to provide destinations for each item. The present invention relates to a sales model that induces tourists to search for content by themselves and obtains revenue by using paid contents from the items and tourist attractions of the destination.

To this end, the present invention analyzes the contents of tourism items and contracts with sponsor companies to insert advertisements and electronic coupons into information terminals equipped with a location tracking communication device so that travelers can use the services of sponsor companies at discounted prices. There is a characteristic in attracting.

The present invention is a result obtained by combining two background technologies, an information terminal equipped with a location tracking communication device and business content.

In general, the navigation terminal, which is a location tracking terminal, is developed for a vehicle to track the movement of the vehicle and combine the map information to display the destination and the direction the driver wants to go. In detail, a memory card is inserted into a navigation terminal to display a map or content files on the screen of the terminal, and combined with a satellite communication device attached to the terminal on the map to enable tracking from satellites. The information calculates and displays the distance and surrounding environment in real time. In addition, entertainment content such as multimedia playback such as DMB broadcasting or MP3 can be used. However, navigation developed for a vehicle is inconvenient to carry and has a drawback of not being able to attract various contents for travel.

The general business model aims to generate a profit by setting up a target market by using a combination of market analysis and analyzing the results, allowing users to use a product or service, and accompanying or additional costs. The framework is generally based on qualitative but quantitative mathematical analysis.

Web or telecommunications sales have built a server and have a huge content database to allow users to use paid content, increase the number of subscribers, process and input sponsored information into memory, and display it in a banner format on the display to generate revenue from advertising revenue. Have a basic model to create However, it has a disadvantage that the profit model is simple and generates money only on the web.

The present invention is an information terminal equipped with a location tracking communication device as a means for the travelers traveling to the outside to find the tourist items, such as tourist attractions, restaurants, lodgings or shopping places in the absence of information on the destination By combining sales on the web and telecommunications with the mobile terminal contents business, it is adapted to the contents of the traveler-only terminal contents to compensate for the lack of variety of navigation contents and to generate profits both online and offline, which were profitable only on the web with a simple profit model. Accordingly, the present invention provides an information terminal equipped with a location tracking communication device to transmit advertisements and electronic coupons received from individual sponsor companies in tourist items such as tourist attractions, restaurants, lodgings, shopping, sports, etc. in a communication or memory card. E-information to update the banner, etc. , Is a key object of the present invention to audio, video, combined with the same format as the match causes the processing tourist map information on the terminal implementation.

In order to solve the insertion of information terminals of electronic coupons and electronic advertisements processed with banners, billboards, images, videos, and voices, which are the core of the present invention, an Internet server for combining or managing map information contents services updated on information terminals is constructed. The contents of traveler contents are collected and categorized by collecting a large amount of database information such as behavior patterns, movements, habits, customs, tastes, and themes that are tourist-centered information, and at the same time collecting and classifying individual company information in tourist attractions, lodgings, restaurants, shopping, and sports. It is characterized by the conditional classification method, which is a classification processing technique between content items that allows the best marketing area for the supplier to be displayed on the map through the mixing and combining between and tourism items.

The present invention is easy to carry by the individual traveler and using the information terminal equipped with a location tracking communication device than the existing navigation, it is possible to use and update a variety of content that had limitations in navigation, real-time update according to the use The effect of retaining customers and creating future customers due to the mileage that goes up according to the amount of information that is generated, and by service providers and tourism items through electronic coupons in the form of banners, voice, image, video, and electronic boards that are inserted into information terminals. It is effective to attract customers to individual sponsor companies. Indeed, coupons and advertisements have been e-informated, and the period of using the service at a discounted price has been developed in near real time, enabling companies to manipulate the demands of travelers with more effective artificial incentives when offline marketing.

Hereinafter, the present invention will be described in detail with reference to the accompanying flowchart. [See Fig. 2]

Update the map information and tourist information to the information terminal equipped with a location tracking device (hereinafter referred to as a tourist terminal) and rent it to travelers. As the rented tourist terminal is used by the traveler, the location is tracked, and information about the tourist item and the travel contents using the travel line is built in the tourist information collection server in real time or after use. In the collection server, information is divided into two types. A computer that inputs a conditional formula for tourism content must identify a travel habit of a traveler, a personality theme of a trip, and a route to classify data. On the other hand, the computer that inputs the conditional formula of the tourism item is classified by the tourist item located in the course where the traveler passed, namely tourist attraction, lodging, restaurant, shopping, and sports, and then categorizes the individual tourist item displayed on the information terminal used by the traveler. The classified information is made into a database, and the contents and items are combined to combine or recombine tourist travel trends and regions or individual company information to map the best marketing areas for service providers and the best tourist sites for service consumers. Each company's database will be able to issue advertisements and coupons in the form of banners, billboards, images, video, and audio using a standardized automated computer system. do.

The processed information is then combined with the website, updated on the web, and partly used as a resource for content research and development. The data are further developed into new tourism content conditional formulas that include traveler habits, customs and traffic information through further analysis and research.

Once updated, the information is updated to the terminal through a memory card or communication linking map information displaying items and contents on a map with a traveler-only terminal, which is interfaced for easy viewing by the user. The updated traveler-only terminal feeds back new data as the traveler uses it again. On the other hand, the updated site is uploaded to the web so that terminal lenders and external customers can access the website and check the information.

At the same time as collecting opinions through bulletin boards, the traveler can earn mileage personally according to the amount of feedback as the travel information is fed back to the real-time server by simply operating or carrying the updated traveler-specific information terminal.

Figure 1 is a tourist model for tourist map information content service

Figure 2 is an electronic coupon, mileage update model of tourist map information content service only for travelers

Claims

Inserting or combining map information with electronic coupons in the form of images, video, audio, and billboards other than advertisements and banners, in all information terminals equipped with location information communication devices capable of displaying map information and distance measurement.

Total conditional condition that tracks the location of travelers and categorizes customer content including behavior patterns, traffic and travel habits, customs, tastes, and thematic features, and classifies them as electronic coupons based on the conditions of each tourism item including shopping, tourist destinations, sports, restaurants, and accommodations. Classification stage.

Marketing method that combines and combines travel contents and tourism item data, ie shopping, sightseeing spots, sports, restaurants, and lodgings, which combines data processing according to the customs, habits, movements, tastes, and behavior patterns of travelers, and combines them with map information on information terminals. Step by updating.