CN101887563A - Advertisement transaction platform and method - Google Patents
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- CN101887563A CN101887563A CN2009101414605A CN200910141460A CN101887563A CN 101887563 A CN101887563 A CN 101887563A CN 2009101414605 A CN2009101414605 A CN 2009101414605A CN 200910141460 A CN200910141460 A CN 200910141460A CN 101887563 A CN101887563 A CN 101887563A
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Abstract
The invention relates to advertisement transaction platform and method. The advertisement transaction platform can manage three roles of a plurality of advertisers, a plurality of advertisement broadcast channel merchants and a plurality of advertisement content makers, and the advertisers inquire information such as the characteristics of each advertisement broadcast channel merchant, an advertisement available period, an archive price and the like on the transaction platform as reference for purchasing advertisement commission broadcast and can search a suitable advertisement content maker to carry out advertisement commission; by making use of management of the platform, an advertisement broadcast content is transferred to display equipment of the advertisement broadcast channel merchant in a wired mode, a wireless mode and the like to be broadcasted in an appointed period, and a consumer can purchase goods on the platform after receiving the advertisement information. The platform comprises a data bank, an advertiser module, a maker module, a channel merchant module, an advertisement purchase module, an on-line payment module, an archive uploading module, an analysis report module and an advertisement commission sale module. The invention enables the advertisers to once finish advertisement commission broadcast.
Description
Technical field
The present invention relates to a kind of technical field of advertisement transaction platform, particularly relate to a kind of matchmaker and close advertisement transaction platform and the method that advertisement transaction between main (hereinafter to be referred as the advertiser), ad playing path merchant (hereinafter to be referred as the path merchant) and three roles of ad content producer (hereinafter to be referred as the producer) is entrusted in advertisement.
Background technology
Advertisement, be wide and accuse abbreviation, can make a general reference all bulletins specific or nonspecific object, the target of advertisement is advice or informs masses, to cause the distinctiveness of buying, increasing Brang Awareness or promote product, each is advertisement then, constituted by ad content and the ad system that transmits ad content, whether this ad system correctly is passed to user side, one of key whether left and right sides advertisement is successful often, therefore, be necessary to propose a kind of ad system, use and effectively carry out advertisement with Focus character.
The path of ad playing, comprise as network, TV media, the broadcasting station, newspapers and magazines, video wall, the DM leaflet, advertising lamp box, the subregion telephone directory, car body advertisement etc., generally have two kinds in national path and provincialism path, wherein distinguish again with two kinds of electronic medium and print medias, the provincialism of individual channel, advertisement benefit, paying price all is not quite similar, therefore on the difficulty that the familiarity and the execution of path are managed, general large-scale advertiser can entrust by advertisement brokers person and carry out its advertising budget, and in, small-sized ad. craft, only can contact individually with regard to each path, inquiry, holder is broadcast, and makes the holder advertisement become consuming time and not manageable work.
The making of ad content, generally comprise two kinds of plane or video contents, and the making of video content is comparatively polynary, design arranged, take, dub, different operating such as montage, animation and special efficacy, yet producer's service content, professional project, portfolio and charge method all are that the advertiser seeks the reference conditions that the producer cooperates.
Buy the website of AdWords, mainly based on entry network site, existing market is known has many families such as Yahoo (Yahoo) very rubs, Yam (Yam) sky, the advertisement of the many Googles (GoogleAdWords) of state that this service is provided, and wired the going up of the behavior that advertisement is bought paid or obtained key word cis-position or special messenger different modes such as communicate in the mode of competitive bidding.In addition, there is the famous website of advertisement transaction platform that mother Ali is arranged, the permission advertiser can be at the different channel of father Ali and mother's Ali its website on this platform, do selection as life, tourism, women or other channels, this platform also provides on the line Stored Value advertisement to count, and deducts the mode of counting of purchase with the clicks of online user advertisement and carries out.
With above-mentioned existing known platform website is example, the advertiser carries out in modes such as the space advertising of buying this website or its website or keywords, and can't broadcast the path merchant at the advertisement of other different qualities, as: plane, magazine, bus, building or other etc., integrate and link.In addition, flat
The selection that provides the advertiser to prepare advertising the content merchant also is not provided on the platform, and therefore, the advertiser can't really once obtain its required service and commodity on transaction platform.
This shows that above-mentioned existing advertisement transaction platform and method obviously still have inconvenience and defective, and demand urgently further being improved in product structure, method and use.In order to solve the problem of above-mentioned existence, relevant manufacturer there's no one who doesn't or isn't seeks solution painstakingly, but do not see always that for a long time suitable design finished by development, and common product and method do not have appropriate structure and method to address the above problem, and this obviously is the problem that the anxious desire of relevant dealer solves.Therefore how to found a kind of new advertisement transaction platform and method, real one of the current important research and development problem that belongs to, also becoming the current industry utmost point needs improved target.
Therefore, for solving the above problems, the inventor proposes a kind of advertisement transaction platform and method, by managing different path merchants and providing ad content to make service, buying advertisement with the advertiser is starting point, and design can the complete fulfillment advertiser be entrusted the advertisement transaction platform of advertisement.
Summary of the invention
The objective of the invention is to, overcome the defective that existing advertisement transaction platform and method exist, and provide a kind of new advertisement transaction platform and method, technical matters to be solved is to make them can be at needed service of advertiser and commodity, on platform, once purchased foot, be very suitable for practicality.
Another object of the present invention is to, overcome the defective that existing advertisement transaction platform and method exist, and provide a kind of new advertisement transaction platform and method, technical matters to be solved is to make different ad playing path merchants be added platform, allow the advertiser have various broadcast path to select, thereby be suitable for practicality more.
A further object of the present invention is, overcome the defective that existing advertisement transaction platform and method exist, and provide a kind of new advertisement transaction platform and method, technical matters to be solved is to make different ad content producers be added platform, allow the advertiser that the required customized service of the ad content of selection is arranged, thereby be suitable for practicality more.
An also purpose of the present invention is, overcome the defective that existing advertisement transaction platform and method exist, and provide a kind of new advertisement transaction platform and method, technical matters to be solved is to make the advertiser except that buying on this platform advertising service or the commodity, the commodity of its sale can also be sold by this platform, thereby be suitable for practicality more.
The object of the invention to solve the technical problems realizes by the following technical solutions.A kind of advertisement transaction platform according to the present invention's proposition, can manage a plurality of advertisements entrusts main, three roles of ad playing path merchant and ad content producer, advertisement is entrusted main on transaction platform, inquired about each ad playing path merchant's characteristic, advertisement can be with information such as the period and the prices that performs, reference as the advertisement trust broadcast purchase, advertisement is entrusted main and can be searched suitable ad content producer, carrying out advertisement commissions, management by platform, ad content is able to by mode such as wired or wireless, transmit the display device of advertisement broadcast content to ad playing path merchant, and during appointment the playing advertisements content, the consumer can be in the purchase of the enterprising product of doing business of platform after receiving advertising message.Wherein, this platform includes: a data bank, entrust main relevent information in order to store ad playing path merchant, ad content producer and relevant advertisement; One advertiser's module is entrusted the main basic document and the relevent information of order in order to safeguard advertisement; One producer's module is entrusted the stateful transaction of advocating peace between the ad content producer in order to basic document and the advertisement of safeguarding the ad content producer; One path quotient module piece is safeguarded information such as ad playing path merchant's basic document and useful ad break, expense; Module is bought in one advertisement, and the inquiry screening picture of each ad playing path merchant's information such as area, characteristic, advertisement available period and expense is provided, and allows advertisement entrust the main assessment back and the program that places an order; One online payment module, the mechanism that provides advertisement to entrust the master to pay the bill fast; Transmission module on one archives, advertisement entrust the master can submit the content of its ad playing fast to; One analytical statement module provides advertisement to entrust the analytical statement of main historical trading; And one advertisement sell module on a commission basis, provide advertisement to entrust main holder to sell its commodity.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
Aforesaid advertisement transaction platform, that the advertisement of wherein said platform record is entrusted is main, ad content producer and ad playing path merchant's relevent information, comprises basic communication data, transaction platform operation required account number, password and whether subscribes to electronics newspaper service that platform provides etc.
Aforesaid advertisement transaction platform, wherein said producer's module is record ad content producer's the special information of manufacturer, mainly comprises coverage, service item, medium kenel, headcount, the deed of winning a prize, special speciality, portfolio, every charge explanation and advertisement and entrusts main feedback information and score etc.
Aforesaid advertisement transaction platform, wherein said path quotient module piece are record ad playing path merchant's the special information of manufacturer, mainly comprise to broadcast zone, medium kenel, broadcast point position, broadcast period, paying price etc.
Aforesaid advertisement transaction platform, wherein said advertiser's module is that trade information main and the ad content producer is entrusted in the record advertisement, mainly comprises the present state of the question and answer content of kenel, toll amount, making associated process of the project that commissions, time limit, making medium and this transaction etc.
Aforesaid advertisement transaction platform, wherein said advertisement purchase module comprises an ad playing path merchant and screens the interface, in order to screen suitable ad playing path merchant, the screening interface then comprises path merchant's main characteristic, as: fields such as coverage, medium kenel, broadcast fixed point, broadcast slot, price.
Aforesaid advertisement transaction platform, wherein said advertisement purchase module comprises an ad content producer in addition and screens the interface, in order to screen suitable ad content producer, the screening interface coverage, service item, the medium kenel, the staff number that provide, the deed of winning a prize, special speciality, portfolio, price and advertisement then is provided entrusts fields such as main feedback score.
Aforesaid advertisement transaction platform, wherein said online payment module are to utilize communication network or communication device to be connected with outside financial unit or Fare Collection System, use modes such as network atm account transfer, credit card funded payment, stored value card or Mobile Phone Payments to pay.
Aforesaid advertisement transaction platform, transmission module provides the function of advertisement shelves format detection on the wherein said archives.When if ad playing path merchant's advertisement display device only can present the archives of figure, then to entrust the Your Majesty and pass the archives of non-graphical format when advertisement, this module is then responded the information of format error; If detect successfully, then store the storage area of these archives in platform; When if ad playing path merchant's advertisement display device can present video content, then to entrust the Your Majesty and pass the archives of non-audio-visual form when advertisement, this module is then responded the information of format error; If detect successfully, then store the storage area of these archives in platform.
Aforesaid advertisement transaction platform, wherein said analytical statement module is to utilize the advertisement that is stored in data bank to entrust main transaction record, after this module provides analysis, calculates and amounts to, can present patterned form, including but not limited to patterns such as the expense allocation on annual transaction record, the different path, advertisement trust broadcast zone or the distribution of medium kenel.
Aforesaid advertisement transaction platform, module is sold in wherein said advertisement on a commission basis, provide advertisement to entrust main holder to sell its commodity, advertisement is entrusted the master to be able to set up its commodity item on platform or is inspected and check commodity sales state, platform then provides the environment of consumers shopping, comprise and search its product (must be undertaken by the mode of coupon code), put into shopping cart, check out, online payment, fill in Shipping Address etc., after transaction was finished, platform was sent to advertisement with this information and entrusts main.
The present invention compared with prior art has tangible advantage and beneficial effect.As known from the above, for achieving the above object, the invention provides a kind of advertisement transaction platform, can link several advertisement path merchants, several ad contents producer allows numerous advertisers can select suitable ad playing path on platform, and selects its required ad content to make service, and then buy the path merchant the ad playing period, check out, archives are uploaded, advertisement working days status poll and consult analytical statement, the function that this outer platform also provides advertiser's commodity to sell on a commission basis.Wherein, this platform includes: a data bank, entrust main relevent information in order to store advertisement path merchant, ad content producer and relevant advertisement; One advertiser's module is in order to the basic document of safeguarding the advertiser and the relevent information of order; One producer's module is in order to the basic document of safeguarding the producer and the stateful transaction between advertiser and the producer; One path quotient module piece, information such as maintenance merchant's basic document and useful ad break, expense; Module is bought in one advertisement, and the inquiry screening picture of each path merchant's information such as area, characteristic, advertisement available period and expense is provided, and allows the advertiser assess the back and the program that places an order; One online payment module, the mechanism that provides the advertiser to pay the bill fast; Transmission module on one archives, the advertiser can submit the content of its ad playing fast to; One analytical statement module provides the analytical statement of advertiser's historical trading; Module is sold in one advertisement on a commission basis, provides the advertiser to hold in the palm and sells its commodity.
By technique scheme, advertisement transaction platform of the present invention and method have following advantage and beneficial effect at least:
1, a characteristic of the present invention is, different ad playing path merchants must apply for adding plateform system, and provide this path merchant the coverage, broadcast kenel, broadcast mode, play the period, information such as path characteristic, up-to-date preferential and charge method, entrust the condition reference of main advertisement purchase decision for advertisement.
2, another characteristic of the present invention is, different ad production merchants must apply for adding plateform system, and information such as this producer's service content, coverage, achievement and works, the charge explanation of winning a prize and be correlated with are provided, entrust the main condition reference of seeking ad content making decision-making for advertisement.
3, a characteristic more of the present invention is, different advertisements is entrusted main that application adds plateform system, platform then provides the advertiser to inquire about each path merchant and ad content producer's relevent information, it is auxiliary to upload, broadcast and consult form etc. by system, archives after the path assessment of platform, period setting, appraisal, the advertisement, the advertiser is able on platform a gas and drinks, and successfully finishes the holder of advertisement and broadcasts.
4, an also characteristic of the present invention is, the main commodity that are able to its sale are entrusted in advertisement, entrust this platform on behalf of sale, and ordinary consumer is able to be bought by inquiry of this platform or line upper type advertiser's commodity after watching ad content.
In sum, the invention relates to a kind of advertisement transaction platform and method, can manage a plurality of advertisement principals, three roles of ad playing path merchant and ad content producer, the advertiser is on transaction platform, inquired about each path merchant's characteristic, the information such as price but the period of playing advertisements and advertisement are performed, the reference that places an order and buy as advertisement, and can search suitable ad content producer, the trust ad content is made, archives transmission and synchronous update functions by platform, ad content is able to be sent to advertisement path merchant's advertisement display device by mode such as wired or wireless, and during appointment the playing advertisements content.This platform consists predominantly of: transmission module, analytical statement module and commodity are sold module on a commission basis on data bank, advertiser's module, path quotient module piece, producer's module, advertisement purchase module, online payment module, the archives.The present invention has obvious improvement technically, and has tangible good effect, really is a new and innovative, progressive, practical new design.
Above-mentioned explanation only is the general introduction of technical solution of the present invention, for can clearer understanding technological means of the present invention, and can be implemented according to the content of instructions, and for above-mentioned and other purposes, feature and advantage of the present invention can be become apparent, below especially exemplified by preferred embodiment, and conjunction with figs., be described in detail as follows.
Description of drawings
Fig. 1 is the system architecture synoptic diagram of advertisement transaction platform of the present invention.
Fig. 2 is the process flow diagram of the preferred embodiment of advertiser's process of purchase of the present invention.
10: advertisement transaction platform 110: data bank
120: advertiser's module 130: producer's module
140: path quotient module piece 150: module is bought in advertisement
160: online payment module 170: transmission module on the archives
180: analytical statement module 190: module is sold in advertisement on a commission basis
20: advertisement entrusts main 30: the ad content producer
40: advertisement path merchant 410: the advertisement display device
420: the advertisement update module
Embodiment
Reach technological means and the effect that predetermined goal of the invention is taked for further setting forth the present invention, below in conjunction with accompanying drawing and preferred embodiment, to advertisement transaction platform and its embodiment of method, structure, method, step, feature and the effect thereof that foundation the present invention proposes, describe in detail as after.
Relevant aforementioned and other technology contents, characteristics and effect of the present invention can be known to present in the detailed description of graphic preferred embodiment is consulted in following cooperation.By the explanation of embodiment, when can being to reach technological means that predetermined purpose takes and effect to obtain one more deeply and concrete understanding to the present invention, yet appended graphic only provide with reference to the usefulness of explanation, be not to be used for the present invention is limited.
Advertisement transaction platform 10 provided by the invention is to design at advertisement trading activity electronization, and three dominant roles that participated on this platform are advertisement trust master 20, ad content producer 30 and ad playing path merchant 40, and it is managed by advertiser's module 120, producer's module 130 and the path quotient module piece 140 of advertisement transaction platform respectively.
Ad playing path merchant 40 generally has several above advertisement display devices 410, so the ad content that the advertiser entrusts can be presented in the advertisement display device under the path merchant.And be to make the advertiser be selected suitable broadcast path merchant, the path quotient module piece 140 on the transaction platform must present its path merchant's characteristic.The path characteristic is inclusion region then, as: the big area, the Taibei or the TaiWan, China whole district; The advertisement kenel, as: large-scale plane billboard, car body advertisement or audio-visual multimedia; Special fixed point, as: equipment is positioned in department store or the cinema; Play the period, as: continue the broadcast in 24 hours or the sales field of business hours restriction; Price explaination, as: whether there is different charge methods the different periods; Relevent informations such as the preferential activity of holding in the recent period or other.
Ad content producer 30 mainly provides the advertiser service that customized its ad content is made.And be to make the advertiser be selected suitable ad content producer, the producer's module 130 on the transaction platform must present its producer's characteristic.Producer's characteristic then comprises the coverage, as: the big area, the Taibei or the TaiWan, China whole district; Service item, as: design, shooting or art designing; The medium kenel, as: plane or multimedia video form; Staff number; The deed of winning a prize; Special speciality; Portfolio; Information such as charge explanation.After the advertiser selects suitable producer's cooperation, must on platform, propose the score feedback of satisfaction, choose producer's reference for following other advertisers.
Master 20 is entrusted in advertisement, grasps the power of the advertisement and the performance of budget, and transaction platform then provides the advertiser to carry out the service of advertisement trust broadcast.The advertiser must buy the suitable broadcast path merchant of module 150 screenings by advertisement, and its path merchant screens the main characteristic that the interface then comprises the path merchant, as: fields such as zone, kenel, fixed point, period, price are for advertiser's inquiry.For example: the advertiser can select area, the big Taibei, multimedia video kenel, locking department store, period 7 o'clock to 9 o'clock night, and this transaction platform is according to the condition that the advertiser sets, and it is for reference to present suitable path and correlative charges.
The advertiser buys in the module 150 in advertisement, also can select suitable ad production manufacturer, and its producer screens the main characteristic that the interface then comprises the producer, as: fields such as service area, staff number, medium kenel and charge are for advertiser's inquiry.For example: the operating room that the advertiser can set area, employee 5 to 10 people in the platform makes the advertisement of audio-visual kenel, costs constraints in below 10,000 yuan, this transaction platform is according to the condition that the advertiser sets, and presents suitable producer and relevant charge method is for reference.
The advertisement of transaction platform is bought module 150 information such as suitable path list in screening back and correlative charges is provided, and the advertiser must select one or a plurality of path merchant, and is purchased at different paths and buys the specific broadcast period.Its Payment Methods are able to be undertaken by the online payment module 160 of transaction platform, this online payment module is to utilize communication network or communication device to be connected with outside financial unit or Fare Collection System, use account transfer on the line, credit card funded payment, stored value card or other modes to charge, this part belongs to existing known techniques, the few detailed description in detail.
Transmission module 170 on the archives of transaction platform, mainly provide the advertiser to submit to holder to broadcast the approach of content fast, use and shorten the cost that medium come and go, the function that this module also provides archives to check, for example: when the advertiser uploaded the ad content that does not meet path merchant broadcast format, this module is presentation information and notify the advertiser to change holder again and broadcast content immediately then.Otherwise holder is broadcast content after transmission module on the archives confirms that form is errorless, and this ad content then is updated to advertisement display device 410 under this path merchant 40 by advertisement update module 420.
The transaction record that the advertiser finishes on this transaction platform all is stored in the data bank 110, by analytical statement module 180, the advertiser is inspected the All Activity record, and platform then provides the expense allocation or the holder that present on this advertiser's year's purchase amount of money or the different path in graphical form mode to broadcast projects such as region allocation.
The commodity of transaction platform are sold module 190 on a commission basis, mainly provide the advertiser to publish and the service of merchandising, and the consumer is entered the promotion item that this platform is bought this advertiser after advertisement display device 410 is collected ad information.
Fig. 2 is the process flow diagram that main buying behavior on platform is entrusted in advertisement, the following steps that the behavior comprises:
Step S2, main this transaction platform that enters is entrusted in advertisement, can inquire about at each path merchant's information, the project of its inquiry can comprise regionality, advertising media's kenel, special fixed point, broadcast period, price explaination, the preferential activity of holding in the recent period or other relevent informations etc. of broadcast.
Step S3, for the main demand that has ad content to make service is entrusted in advertisement, the ad content producer query interface that the advertiser can provide by platform, select suitable manufacturer and cooperate, and the information such as coverage, service item, the medium kenel, the staff number that provide, the deed of winning a prize, special speciality, portfolio and charge explanation of manufacturer are provided the screening interface that platform provides.
Step S4, after advertisement entrusts the master to filter out suitable path merchant in step S2, can on platform, carry out the order of advertisement trust broadcast, the trade information that order is finished comprises: during path merchant title, holder are broadcast zone, holder and broadcast quantity, play, buy then number and expense total etc., this platform also provides the function of printing this order form detail.The advertiser must be in this order form transaction before the cancellation, and platform will be preengage path merchant's ad break and keep this period and give the advertiser.Yet the advertiser must finish payment in special time, does not finish to be considered as the transaction cancellation.
Step S5 (online payment), after the acknowledgement of orders, the advertiser can pay the bill on the enterprising line of transaction platform, and Payment Methods are able to finish by existing known technology such as network atm account transfer, credit card funded payment, stored value card or Mobile Phone Payments.
Step S6 (archives are uploaded on the line), provide advertisement to entrust the main mechanism of submitting the ad content archives fast to, after the advertisement shelves are uploaded archives on line, plateform system will detect at the form of archives, confirm whether meet the media formats that each path merchant plays, present the result of detection on the line or notify the advertiser with lettergram mode, these content shelves must changing format also be uploaded again.
Step S7 (advertisement status poll), after advertisement entrusts the main ad content form that provides errorless, this transaction platform will be by advertisement update module 420 (as shown in Figure 1), the archives that the advertiser uploaded are committed in each path merchant's the system, the path merchant is then broadcasted by advertisement display 410 (as shown in Figure 1) during specifying broadcast.Before finishing during the agreement ad playing, the advertiser is able to the present state of these advertisement shelves of inquiry on platform.
Step S8 (on-line analysis form), the advertiser is after payment is finished, its trade information all is recorded in the data bank 110 (as shown in Figure 1) of transaction platform, by the analytical calculation function of transaction platform, provided expense allocation on advertiser year transaction record, different path, form that Suresh Kumars such as zone or the distribution of medium kenel are broadcast in holder for reference.
The above, it only is preferred embodiment of the present invention, be not that the present invention is done any pro forma restriction, though the present invention discloses as above with preferred embodiment, yet be not in order to limit the present invention, any those skilled in the art, in not breaking away from the technical solution of the present invention scope, when the method that can utilize above-mentioned announcement and technology contents are made a little change or be modified to the equivalent embodiment of equivalent variations, in every case be the content that does not break away from technical solution of the present invention, according to technical spirit of the present invention to any simple modification that above embodiment did, equivalent variations and modification all still belong in the scope of technical solution of the present invention.
Claims (11)
1. advertisement transaction platform, it is characterized in that: manage a plurality of advertisements and entrust main, three roles of ad playing path merchant and ad content producer, advertisement is entrusted main on transaction platform, inquire about each ad playing path merchant's characteristic, advertisement can be with the period and the price information that performs, reference as the advertisement trust broadcast purchase, advertisement is entrusted main and is searched suitable ad content producer, carrying out advertisement commissions, management by platform, ad content is by wired or wireless mode, transmit the display device of advertisement broadcast content to ad playing path merchant, and during appointment the playing advertisements content, the consumer is after receiving advertising message, in the purchase of the enterprising product of doing business of platform, wherein, this platform includes:
One data bank is entrusted main relevent information in order to store ad playing path merchant, ad content producer and relevant advertisement;
One advertiser's module is entrusted the main basic document and the relevent information of order in order to safeguard advertisement;
One producer's module is entrusted the stateful transaction of advocating peace between the ad content producer in order to basic document and the advertisement of safeguarding the ad content producer;
One path quotient module piece is safeguarded ad playing path merchant's basic document and useful ad break, expense information;
Module is bought in one advertisement, and the inquiry screening picture of each ad playing path merchant's area, characteristic, advertisement available period and expense information is provided, and allows advertisement entrust the main assessment back and the program that places an order;
One online payment module provides advertisement to entrust the main mechanism of payment fast;
Transmission module on one archives, advertisement are entrusted the main content of submitting its ad playing fast to;
One analytical statement module provides advertisement to entrust the analytical statement of main historical trading; And
Module is sold in one advertisement on a commission basis, provides advertisement to entrust main holder to sell its commodity.
2. advertisement transaction platform according to claim 1, it is characterized in that the advertisement of wherein said platform record entrusts main, ad content producer and ad playing path merchant's relevent information, comprise basic communication data, transaction platform operation required account number, password and whether subscribe to the electronics newspaper service that platform provides.
3. advertisement transaction platform according to claim 1, it is characterized in that wherein said producer's module is record ad content producer's the special information of manufacturer, mainly comprises coverage, service item, medium kenel, headcount, the deed of winning a prize, special speciality, portfolio, every charge explanation and advertisement and entrusts main feedback information and score.
4. advertisement transaction platform according to claim 1 is characterized in that wherein said path quotient module piece is record ad playing path merchant's the special information of manufacturer, mainly comprises to broadcast zone, medium kenel, broadcast point position, broadcast period, paying price.
5. advertisement transaction platform according to claim 1, it is characterized in that wherein said advertiser's module is that trade information main and the ad content producer is entrusted in the record advertisement, mainly comprise kenel, the toll amount of the project that commissions, time limit, making medium, the question and answer content and the present state of this transaction of making associated process.
6. advertisement transaction platform according to claim 1, it is characterized in that wherein said advertisement purchase module comprises an ad playing path merchant and screens the interface, in order to screen suitable ad playing path merchant, the screening interface then comprises path merchant's main characteristic, as: coverage, medium kenel, broadcast fixed point, broadcast slot, price field.
7. advertisement transaction platform according to claim 6, it is characterized in that wherein said advertisement purchase module comprises an ad content producer in addition and screens the interface, in order to screen suitable ad content producer, the screening interface coverage, service item, the medium kenel, the staff number that provide, the deed of winning a prize, special speciality, portfolio, price and advertisement then is provided entrusts main feedback score field.
8. advertisement transaction platform according to claim 1, it is characterized in that wherein said online payment module is to utilize communication network or communication device to be connected with outside financial unit or Fare Collection System, use network atm account transfer, credit card funded payment, stored value card or Mobile Phone Payments mode to pay.
9. advertisement transaction platform according to claim 1 is characterized in that transmission module on the wherein said archives provides the function of advertisement shelves format detection; When if ad playing path merchant's advertisement display device only can present the archives of figure, then to entrust the Your Majesty and pass the archives of non-graphical format when advertisement, this module is then responded the information of format error; If detect successfully, then store the storage area of these archives in platform; When if ad playing path merchant's advertisement display device presents video content, then to entrust the Your Majesty and pass the archives of non-audio-visual form when advertisement, this module is then responded the information of format error; If detect successfully, then store the storage area of these archives in platform.
10. advertisement transaction platform according to claim 1, it is characterized in that wherein said analytical statement module is to utilize the advertisement that is stored in data bank to entrust main transaction record, after this module provides analysis, calculates and amounts to, present patterned form, distribute pattern including but not limited to the expense allocation on annual transaction record, the different path, advertisement trust broadcast zone or medium kenel.
11. advertisement transaction platform according to claim 1, it is characterized in that wherein said advertisement sells module on a commission basis, provide advertisement to entrust main holder to sell its commodity, advertisement is entrusted the master to set up its commodity item on platform or is inspected and check commodity sales state, platform then provides the environment of consumers shopping, comprise and search its product, put into shopping cart, check out, online payment, fill in Shipping Address, after transaction was finished, platform was sent to advertisement with this information and entrusts main.
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| CN2009101414605A CN101887563A (en) | 2009-05-15 | 2009-05-15 | Advertisement transaction platform and method |
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| CN103038791A (en) * | 2011-07-25 | 2013-04-10 | 乐天株式会社 | Affiliate management device, affiliate management method, affiliate management program, and computer readable recording medium storing the program |
| CN104346741A (en) * | 2013-08-01 | 2015-02-11 | 樊小琴 | Advertisement trading system and method |
| CN105678610A (en) * | 2016-03-01 | 2016-06-15 | 成都市泰象网络科技有限公司 | Management system and method for automobile spare part electronic merchant transaction |
| TWI557667B (en) * | 2014-06-06 | 2016-11-11 | Rakuten Inc | Information processing device, information processing method, memory media |
| CN106612331A (en) * | 2017-01-05 | 2017-05-03 | 杭州肯都文化创意有限公司 | Order placing method for advertisement board printing, client and server |
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| TWI557667B (en) * | 2014-06-06 | 2016-11-11 | Rakuten Inc | Information processing device, information processing method, memory media |
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| CN106612331A (en) * | 2017-01-05 | 2017-05-03 | 杭州肯都文化创意有限公司 | Order placing method for advertisement board printing, client and server |
| CN106875229A (en) * | 2017-03-03 | 2017-06-20 | 加和（北京）信息科技有限公司 | A kind of method of advertisement putting, apparatus and system |
| CN107292656A (en) * | 2017-04-27 | 2017-10-24 | 吴花 | A kind of advertisement delivery method and system |
| CN107958393A (en) * | 2017-12-07 | 2018-04-24 | 四川中信人豪信息科技有限责任公司 | A kind of shared advertising method |
| CN107958393B (en) * | 2017-12-07 | 2021-08-10 | 四川中信人豪信息科技有限责任公司 | Advertisement sharing method |
| CN108256908A (en) * | 2018-01-11 | 2018-07-06 | 刘涛 | The advertisement media of new support |
| CN109327720A (en) * | 2018-09-12 | 2019-02-12 | 安徽龙禧广告传媒有限公司 | A kind of initiative advertisement putting control system based on the projection of huge curtain |
| CN109327720B (en) * | 2018-09-12 | 2021-02-26 | 安徽龙禧广告传媒有限公司 | Creative advertisement putting control system based on huge curtain projection |
| WO2020199146A1 (en) * | 2019-03-31 | 2020-10-08 | 曹玉辉 | Network platform for vehicle body advertisement issuing and order grabbing |
| CN112184338A (en) * | 2020-10-29 | 2021-01-05 | 杭州次元岛科技有限公司 | Advertisement transaction system based on big data |
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