CN107292656A - A kind of advertisement delivery method and system - Google Patents
A kind of advertisement delivery method and system Download PDFInfo
- Publication number
- CN107292656A CN107292656A CN201710288289.5A CN201710288289A CN107292656A CN 107292656 A CN107292656 A CN 107292656A CN 201710288289 A CN201710288289 A CN 201710288289A CN 107292656 A CN107292656 A CN 107292656A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
Abstract
The present invention relates to a kind of advertisement delivery method and system, one of which advertisement delivery method comprises the following steps：Set up ad distribution platform；The carrier of ad distribution is issued on the ad distribution platform and sets corresponding information on services by businessman；Client is placed an order by ad distribution platform and set to the carrier of ad distribution and released news accordingly；Ad distribution platform receives releasing news and carrying out ad distribution for client, the method of the present invention, it can realize in areal, even on the display screen in the whole nation, in the identical time, the advertising message that client needs to issue is issued, so as to improve the efficient utilization of advertising resource, and the effect of publicity for helping client to improve product.
Description
Technical field
The present invention relates to ad distribution field, more particularly to a kind of advertisement delivery method and system.
Background technology
Conventional internet advertisement embedded ad content usually on webpage, or the pop-up advertisement page, or link advertisement page
Face, browses webpage in viewer and advertisement is presented into viewer simultaneously, portal website or the big website of visit capacity can be by certainly
Battalion hires out advertisement position profit.Another way is to provide the user client software or functional software, in client software or
Built-in in functional software to pre-install ad content or transmit ad content online, such as advertisement of instant communication client interface, function are small
Software interface advertisement etc..
It is essentially all Stand-alone distribution information but current ad distribution mode is single, client is needed in different areas
Domain issuing advertisement information, will contact many ad distribution business, often the time is long, even, if it is desired in the issue of same time
Advertising message, the then time preengage is then longer, and differs and surely preengage in the identical time, in the advertisement terminal of different zones
Upper issue identical advertising message.
The content of the invention
In view of current technology above shortcomings, the present invention provides a kind of advertisement delivery method and system, it is possible to achieve
In areal, or even on the display screen in the whole nation, in the identical time, issue client needs the advertising message issued, so that
The efficient utilization of advertising resource, and the effect of publicity for helping client to improve product can be improved.
The present invention's adopts the following technical scheme that：
A kind of advertisement delivery method, comprises the following steps：
Set up ad distribution platform；
The carrier of ad distribution is issued on the ad distribution platform and sets corresponding information on services by businessman；
Client is placed an order by ad distribution platform and set to the carrier of ad distribution and released news accordingly；
Ad distribution platform receives releasing news and carrying out ad distribution for client.
As the preferred technical solution of the present invention, the ad distribution platform includes advertising resource transaction platform and long-range hair
Cloth platform, the advertising resource transaction platform is connected with long-range distribution platform.
As the preferred technical solution of the present invention, the businessman puts down the carrier issue of ad distribution in the ad distribution
In on platform and the step of corresponding information on services is set, the carrier of the ad distribution include station display screen, shops's display screen,
Subway display screen, building display screen, bus display screen, the information on services include service price and service time.
As the preferred technical solution of the present invention, the client is carried out by ad distribution platform to the carrier of ad distribution
In the step of placing an order and set corresponding release news, client is entered by ad distribution platform to the carrier of several ad distributions
Row places an order and set to release news accordingly, wherein releasing news including ad distribution content and issuing time.
As the preferred technical solution of the present invention, the ad distribution platform receives releasing news and carrying out advertisement for client
In the step of issue, ad distribution platform receives releasing news and while carrying out ad distribution for several carriers of client.
The another side of the present invention, a kind of advertisement distributing system, including ad distribution platform and ad distribution carrier, it is described wide
Accuse distribution platform by way of information transfer with ad distribution carrier to be connected, the ad distribution platform is handed over including advertising resource
Easy platform and long-range distribution platform, the advertising resource transaction platform are connected with long-range distribution platform.
As the preferred technical solution of the present invention, the advertising resource transaction platform includes connected advertisement terminal and supports clothes
Service is supported in business and transaction, and the long-range distribution platform includes advertising resource transaction platform, and the advertising resource transaction platform is used
Ad distribution carrier is uploaded in businessman, the advertising resource transaction platform places an order for client to the ad distribution carrier.
As the preferred technical solution of the present invention, the advertising resource transaction platform is used for time of the client to ad distribution
Preengage with the carrier of ad distribution.
As the preferred technical solution of the present invention, the long-range distribution platform is used for the ad distribution carrier preengage client
Promulgating advertisement.
As the preferred technical solution of the present invention, if client preengages multiple ad distribution carriers and carried out in the same time wide
Cloth is accused, then client is needed the advertising message issued to be sent out on multiple ad distribution carriers in the same time by long-range distribution platform
Cloth.
The invention has the advantages that：1st, existing ad distribution resource can be integrated in identical platform, for example
Shops's display screen, station display screen, subway display screen etc., can improve the utilization rate of existing ad distribution carrier, and saving is sought
Look for the cost of client；2nd, client can facilitate finds the ad distribution carrier for oneself needing region on platform, and is preengage
Ad distribution information, can also be realized in the identical time, and identical information, Ke Yiti are issued on the multiple carriers in multiple regions
The effect of publicity of high advertisement.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, below by using required in embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for ability
For the those of ordinary skill of domain, on the premise of not paying creative work, it can also be obtained according to these accompanying drawings other attached
Figure.
The schematic flow sheet that Fig. 1 is implemented for method in the present invention.
Fig. 2 is the specific connection diagram of system in the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
As shown in Figure 1 and Figure 2, the present invention provides a kind of advertisement delivery method, comprises the following steps：
Step S1 sets up ad distribution platform, and wherein ad distribution platform includes advertising resource transaction platform and long-range issue
Platform, the advertising resource transaction platform is connected with long-range distribution platform, in addition to a signal transmission module, and the advertising resource is handed over
Easy platform is used for businessman and uploads corresponding ad distribution carrier, can be the ad distribution carrier of large-scale station, can also be individual
Shops's display screen of body trade company, client can be found the ad distribution carrier in corresponding region and be passed through by ad distribution platform
Advertising resource transaction platform is placed an order.
Step S2：The carrier of ad distribution is issued on the ad distribution platform and sets corresponding service to believe by businessman
Breath, the wherein carrier of ad distribution include station display screen, shops's display screen, subway display screen, building display screen, bus and shown
Display screen etc., can also include internet on ad distribution carrier, such as software client, information on services include service price and
Service time.
Step S3：Client is placed an order to the carrier of ad distribution by ad distribution platform and sets corresponding issue to believe
Breath, wherein client are placed an order to the carrier of several ad distributions by ad distribution platform and set corresponding issue to believe
Breath, wherein releasing news including ad distribution content and issuing time, that is to say, that client can be by ad distribution platform
Placed an order, can also be placed an order on the ad distribution carrier of different zones, and set on the ad distribution carrier of the same area
Release news accordingly, for example, in the same time, on all ad distribution carriers in a region, issue identical advertisement letter
Breath.
Step S4：Ad distribution platform receives releasing news and carrying out ad distribution, wherein ad distribution platform for client
The releasing news for several carriers for receiving client simultaneously carries out ad distribution simultaneously, that is to say, that ad distribution platform is according to visitor
The order placement information at family, carries out ad distribution, and including in different advertisement terminals, while carrying out ad distribution, the present invention can
To integrate existing ad distribution resource in identical platform, such as shops's display screen, station display screen, subway display screen,
The utilization rate of existing ad distribution carrier can be improved, the cost for finding client is saved；Client can facilitate to be looked on platform
The ad distribution carrier in region is needed to oneself, and carries out preengaging ad distribution information, can also be realized in the identical time,
Identical information is issued on multiple multiple carriers in region, the effect of publicity of advertisement can be improved.The another side of the present invention, Yi Zhongguang
Distribution system, including ad distribution platform and ad distribution carrier are accused, the ad distribution platform is by way of information transfer
It is connected with ad distribution carrier, the ad distribution platform includes advertising resource transaction platform and long-range distribution platform, described wide
Accuse resource transaction platform with long-range distribution platform to be connected, wherein advertising resource transaction platform is used for businessman's upload ad distribution carrier
The ad distribution carrier is placed an order with client, and advertising resource transaction platform is used for time and advertisement of the client to ad distribution
The carrier of issue is preengage, and long-range distribution platform is used for the ad distribution carrier promulgating advertisement preengage client, if client
Preengage multiple ad distribution carriers and carry out ad distribution in the same time, then client is needed the wide of issue by long-range distribution platform
Accuse information to issue in the same time on multiple ad distribution carriers, so as to realize the efficient utilization and raising of advertisement terminal
The popularization effect of product.
As shown in Fig. 2 in the present invention, long-range distribution platform and advertising resource transaction platform are relatively independent, but advertisement is provided
Source transaction platform exists dependent on long-range distribution platform, and long-range distribution platform can be completely independent running；The issue of its medium-long range is flat
The target of platform is to realize the long-range issue and management of terminal, and the work(of advertising platform lease is hardly considered as in implementation process
Energy.
As shown in Fig. 2 the transaction platform in long-range distribution platform supports service and the advertisement in advertising resource transaction platform
Terminal supports that service is used for two platforms of contacting, and its medium-long range distribution platform can may have that public (user can with more than one
Voluntarily to register account number and registration terminal), it is also possible to have (from frame server) that mechanism is privately owned.Advertising resource transaction platform can be with
Only one of which, all long-range distribution platforms are all to same advertising resource transaction platform open advertisements terminal, if client is same
When have purchased advertisement terminal on multiple long-range distribution platforms, then can all apply for casual user to multiple long-range distribution platforms.
In the present invention, all services will be split when being necessary.Such as：Initial stage, whole long-range distribution platform was same
One server, when customer volume increase to a certain extent, can be flat by account service, terminal service, medium resource service, transaction
Platform supports service to be split to 4 servers, and when further, single terminal service also can may further be split, or with
Multiple servers build cluster to support a service.
In the present invention, the general issuing process of advertisement is as follows：Businessman is supported in long-range distribution platform by transaction platform
Advertisement terminal is opened into advertising platform by service, and open date range, time range, price etc. is confirmed during open advertisements terminal
Information.The endpoint registration opened from long-range distribution platform is advertisement by advertisement terminal AM access module by advertising resource transaction platform
Terminal resource, this process is by long-range distribution platform and advertising resource transaction platform Direct Communication.Client can be in advertising resource
Transaction platform searches the advertisement terminal needed by terminal searching/display module, search condition can be region, terminal type,
The conditions such as open-destination time, price.The user that client must be registered as advertising resource transaction platform can just be traded,
Client completes the purchase of advertisement terminal resource by operations such as selected terminal, submission order, payments.Complete advertisement terminal resource
Purchase after, it is flat that advertising resource transaction platform finds belonging to advertisement terminal long-range issue by distribution platform scheduler module
Platform, and notify long-range distribution platform to authorize terminal resource by authorization terminal notification module, licensing process is by remotely sending out
Cloth platform is completed with advertising resource transaction platform Direct Communication.After the completion of transaction, long-range distribution platform has an interim account number
Client is supplied to, this interim account number possesses the authority of the advertisement terminal of this purchase, and buys the time limit in advertisement terminal resource
End time failure, this interim account number can log in long-range distribution platform, and carry out content issue to the terminal having permission
And monitoring.
The situation of the advertisement delivery method and traditional advertisement delivery method of enumerating the present invention below is contrasted, as shown in table 1.
Table 1
It is low with advertising input cost from table 1, it can be seen that advertisement delivery method of the invention, can by statistics
With save 40% advertising input cost, and can in the same time on different carriers, while carry out advertisement issue,
The effect of publicity of advertisement can be improved.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those skilled in the art is in technical scope disclosed by the invention, the change or replacement that can be readily occurred in, and all should
It is included within the scope of the present invention.Therefore, protection scope of the present invention should using the scope of the claims as
It is accurate.
Claims (10)
1. a kind of advertisement delivery method, it is characterised in that comprise the following steps：
Set up ad distribution platform；
The carrier of ad distribution is issued on the ad distribution platform and sets corresponding information on services by businessman；
Client is placed an order by ad distribution platform and set to the carrier of ad distribution and released news accordingly；
Ad distribution platform receives releasing news and carrying out ad distribution for client.
2. a kind of advertisement delivery method according to claim 1, it is characterised in that the ad distribution platform includes advertisement
Resource transaction platform and long-range distribution platform, the advertising resource transaction platform are connected with long-range distribution platform.
3. a kind of advertisement delivery method according to claim 1, it is characterised in that the businessman is by the carrier of ad distribution
During issue is on the ad distribution platform and the step of setting corresponding information on services, the carrier of the ad distribution includes car
Stand display screen, shops's display screen, subway display screen, building display screen, bus display screen, the information on services includes service valency
Lattice and service time.
4. according to a kind of any described advertisement delivery methods of claim 1-3, it is characterised in that the client is sent out by advertisement
In the step of cloth platform is placed an order to the carrier of ad distribution and sets corresponding release news, client is flat by ad distribution
Platform is placed an order and set to the carrier of several ad distributions and released news accordingly, wherein releasing news including ad distribution
Content and issuing time.
5. a kind of advertisement delivery method according to claim 4, it is characterised in that the ad distribution platform receives client
The step of release news and carry out ad distribution in, several carriers that ad distribution platform receives client release news simultaneously
Ad distribution is carried out simultaneously.
6. a kind of advertisement distributing system, it is characterised in that including ad distribution platform and ad distribution carrier, the ad distribution
Platform is connected by way of information transfer with ad distribution carrier, and the ad distribution platform includes advertising resource transaction platform
With long-range distribution platform, the advertising resource transaction platform is connected with long-range distribution platform.
7. a kind of advertisement distributing system according to claim 6, it is characterised in that the advertising resource transaction platform includes
Connected advertisement terminal supports service and service is supported in transaction, and the long-range distribution platform includes advertising resource transaction platform, institute
Stating advertising resource transaction platform is used for businessman's upload ad distribution carrier, and it is wide to this that the advertising resource transaction platform is used for client
Release carrier is accused to place an order.
8. a kind of advertisement distributing system according to claim 6, it is characterised in that the advertising resource transaction platform is used for
Client was preengage the time of ad distribution and the carrier of ad distribution.
9. a kind of advertisement distributing system according to claim 6, it is characterised in that the long-range distribution platform is used for visitor
The ad distribution carrier promulgating advertisement of family reservation.
10. a kind of advertisement distributing system according to claim 6, it is characterised in that if client preengages multiple ad distributions
Carrier simultaneously carries out ad distribution in the same time, then client is needed the advertising message issued in multiple advertisements by long-range distribution platform
Issued on release carrier in the same time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710288289.5A CN107292656A (en) | 2017-04-27 | 2017-04-27 | A kind of advertisement delivery method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710288289.5A CN107292656A (en) | 2017-04-27 | 2017-04-27 | A kind of advertisement delivery method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107292656A true CN107292656A (en) | 2017-10-24 |
Family
ID=60094932
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710288289.5A Pending CN107292656A (en) | 2017-04-27 | 2017-04-27 | A kind of advertisement delivery method and system |
Country Status (1)
| Country | Link |
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| CN (1) | CN107292656A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107959887A (en) * | 2017-12-04 | 2018-04-24 | 神州租屏(厦门)网络技术有限公司 | A kind of screen shows interaction systems and implementation method |
| CN108734511A (en) * | 2018-04-23 | 2018-11-02 | 深圳市合利发互联网科技有限公司 | Merchant advertisements competition for orders method and system |
| CN109978631A (en) * | 2019-04-03 | 2019-07-05 | 包永祥 | A collective advertising distribution platform |
| CN111784383A (en) * | 2020-06-17 | 2020-10-16 | 深圳市时耘数字传媒有限公司 | Advertisement publishing system with approval process |
| CN111951054A (en) * | 2020-08-14 | 2020-11-17 | 广元量知汇科技有限公司 | Intelligent advertisement marketing and putting method |
| CN113222642A (en) * | 2021-04-15 | 2021-08-06 | 南京有物信息科技有限公司 | Special television marketing system for stores |
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| CN101408965A (en) * | 2008-11-14 | 2009-04-15 | 徐碧云 | Method and system for publishing advertisement |
| CN101887563A (en) * | 2009-05-15 | 2010-11-17 | 黄裕钧 | Advertisement transaction platform and method |
| CN104992346A (en) * | 2015-06-16 | 2015-10-21 | 吴君华 | Advertisement promotion system |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101408965A (en) * | 2008-11-14 | 2009-04-15 | 徐碧云 | Method and system for publishing advertisement |
| CN101887563A (en) * | 2009-05-15 | 2010-11-17 | 黄裕钧 | Advertisement transaction platform and method |
| CN104992346A (en) * | 2015-06-16 | 2015-10-21 | 吴君华 | Advertisement promotion system |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107959887A (en) * | 2017-12-04 | 2018-04-24 | 神州租屏(厦门)网络技术有限公司 | A kind of screen shows interaction systems and implementation method |
| CN107959887B (en) * | 2017-12-04 | 2019-12-10 | 神州租屏(武汉)网络技术有限公司 | screen display interactive system and implementation method |
| CN108734511A (en) * | 2018-04-23 | 2018-11-02 | 深圳市合利发互联网科技有限公司 | Merchant advertisements competition for orders method and system |
| CN108734511B (en) * | 2018-04-23 | 2022-04-08 | 深圳市客恋宝科技有限公司 | Merchant advertisement order grabbing method and system |
| CN109978631A (en) * | 2019-04-03 | 2019-07-05 | 包永祥 | A collective advertising distribution platform |
| CN111784383A (en) * | 2020-06-17 | 2020-10-16 | 深圳市时耘数字传媒有限公司 | Advertisement publishing system with approval process |
| CN111951054A (en) * | 2020-08-14 | 2020-11-17 | 广元量知汇科技有限公司 | Intelligent advertisement marketing and putting method |
| CN113222642A (en) * | 2021-04-15 | 2021-08-06 | 南京有物信息科技有限公司 | Special television marketing system for stores |
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Application publication date: 20171024 |
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