JPH0439259B2 - - Google Patents

Description

[Detailed Description of the Invention] [Technical Field of the Invention] This invention utilizes the communication and telephone lines of a VAN made of optical fiber to broadcast images onto the main body of a billboard placed and fixed on the roof of the VAN. The present invention relates to a public telephone box equipped with an illuminated billboard device.

[Technical background of the invention and its problems]

On October 23, 1981, the Revised Public Telephone Communication Act was enacted, and the VAN (Value Added Nerwork), which targets small and medium-sized enterprises, was enacted.
) was recognized. A VAN is a system that rents a communication line from a public telecommunications carrier (for example, Telegraph and Telephone Corporation or an equivalent private company), connects it to a computer, and provides communication processing network services.

The characteristics of this VAN are: 1. Information and communication media related facilities are installed and used by others, 2. It is a medium for transmitting information electronically, and 3. It is an exchange system where information is transmitted on a 1:1 basis. There are certain things that can be mentioned.

Currently, optical fiber is attracting attention as a high-capacity, high-density communication system.
Information Network System) plan, which is a major initiative of the Telegraph and Telephone Public Corporation that aims to integrate individual digital networks in the first stage for the four major media of telephone, facsimile, data, and video, using optical fiber to communicate information. It has been adopted as a method and has been tested and installed in some sections.

If optical fiber is installed as a means of communication, voice signals such as telephones with a relatively narrow frequency band of 300Hz to 3.4KHz, and TVs that contain components in a much wider frequency range of 30Hz to 4.3MHz than telephones. In addition to being able to send and receive video signals such as, it is also possible to send and receive various information such as audio, images, characters, and data over distances and regions. Moreover, optical fiber has the advantage of being economically available at low cost.

Also, recently, as a new media, video
Tex (captain), CATV (cable television), video response system (VRS), home
Facsimile, electronic mail, teletext broadcasting, etc. are becoming popular, and optical fiber is also being adopted as a transmitting/receiving means for these systems.

However, it still takes a lot of time for these new media to spread to ordinary households because the equipment is large-scale and expensive, and it takes a lot of time to repair malfunctions and perform maintenance and inspections. It was also difficult.

In addition, the present applicant has already attempted to make effective use of expensive land in downtown areas such as large cities, and has developed land that is easily visible and frequently used by the general public, such as the roof of a public telephone box. The main body of the billboard is placed and fixed on the top surface, and guide signs such as lot numbers and road names are attached to two opposing sides of the side walls around the billboard that are easily visible to drivers, making it easier to drive. In addition to providing appropriate support to drivers to ensure safe driving, advertisements installed on the roofs of public phone booths can be used on the other two commercial and corporate advertising surfaces of the billboard body. The tower was filed as Utility Application No. 59-000490 and has already been advertised.

By the way, in the past, in order to purchase products, etc., obtain tickets for transportation such as trains, reservation tickets for lodging facilities, etc., for example, necessary information such as that from newspapers, magazines, movies, TV, etc. Obtained from commercial advertisements such as videos and corporate advertisements, and based on this information, actually go to the site and purchase products, or obtain receipts or tickets in exchange for money transfer price, or actually Reservations for product purchases can be made directly or indirectly via an agent by using a communication medium, mainly voice, such as a telephone, without having to go to the site.

In this way, conventionally, the place where you can obtain information about a product, etc. and the place where you can purchase or reserve the product, etc. are different from each other, and there is a considerable time gap between the point of obtaining the information and the point of purchasing the product, etc. Due to some circumstances, it was inconvenient.

[Purpose of the invention]

The present inventor has made this invention in view of the above-mentioned circumstances, and the purpose is to display a video broadcast section that displays paid sponsor information such as commercial advertisements and corporate advertisements, and sales promotion information on the progress of a vehicle. The main body of the billboard, which has two sides perpendicular to the direction, is placed and fixed on the roof of a telephone box which is still unused, and there is another video broadcasting means connected to the video broadcasting part inside the telephone box. And the Telegraph and Telephone Public Corporation, etc.
Communication/telephone lines (public communication lines/specified communication lines) made of optical fiber developed based on the plan
Various equipment was installed, including a transmitting/receiving mechanism unit such as a telephone connected to the machine, and a ticket vending machine that prints and issues the desired ticket according to the amount of money by inserting money and detecting it. As a result, breaking news, daily life-related information, etc., which are processed by a computer installed in a separate center, can be transmitted at any time from the video broadcasting section formed on the side wall around the billboard body, which is orthogonal to the direction of travel of the vehicle. , and use the gaps to broadcast commercial advertisements, paid sponsor information such as corporate advertisements, sales promotion information, etc. according to the broadcasting contract, and to combine video for the visual and audio for the auditory. We can provide network services that can be broadcast on both sides, and based on the lifestyle-related information, commercial advertisements, etc. broadcasted in this way, the same location where the information acquisition location and the purchase/reservation location of products, etc. coincide. You can make reservations to purchase products instantly while in a telephone box, obtain receipts and issued tickets that prove commercial transactions, and make reservations for transportation tickets such as railways and lodging at accommodation facilities. To provide a public telephone box equipped with an extremely convenient illumination advertising device, which allows tickets to be issued and received immediately and reliably.

The present invention basically provides communication/telephone lines made of optical fibers on the side wall perpendicular to the direction of travel of the vehicle among the four side walls surrounding the main body of the billboard, which is placed and fixed on the roof of a public telephone box. It is characterized by being connected to form a video broadcasting section.

[Embodiments of the invention]

An embodiment of the present invention will be described below with reference to the drawings. Reference numeral 1 designates a known telephone box, and reference numeral 2 designates a substantially canopy-shaped advertising tower body that is placed and fixed on the flat roof 1A of the telephone box 1;
is placed in close contact with the upper surface of the roof 1A of the telephone box 1 through the ventilation hole S to prevent it from wobbling; A bottom plate 2B to be fixed is provided.

The advertising tower body 2 is attached to the roof 1A of the telephone box 1.
To place and fix it on the top surface, for example, screw it with several bolts and nuts protruding from the roof 1A of telephone box 1. It is removably attached so that cleaning and cleaning can be performed easily.

four side walls 2a around the telephone box 1;
Among 2b, 2c, and 2d, those that are easily visible to the driver, for example, the two side walls 2a, 2 in the direction of travel of the vehicle.
C is provided with information necessary for driving, such as a lot number 3, a road name 4, and a sign indicating the direction of travel of the vehicle.

This guidance display can also be displayed by transmitting information from the central center A each time using the telephone line provided in the telephone box 1.

Two other side walls 2b and 2d of the billboard main body 2, which are perpendicular to these two side walls 2a and 2c, are formed in a video broadcast section 6 connected to a transmitting/receiving mechanism section 5, which will be described later.

The video broadcasting units 6, 6 may be those that broadcast video using a cathode ray tube such as a monitor or television, or those that use illumination advertising devices such as lamps or light emitting elements. Images are broadcast over a wide area for both pedestrians on the pavement on the side of the vehicle and on the pavement on the side of the oncoming lane, but with built-in amplifiers and speakers, it is also possible to broadcast audio in addition to video as necessary. .

Reference numeral 7 denotes a telephone set installed in the telephone box 1, and this telephone set 7 is, for example, a digital type telephone set, and the telephone set 7 is of a digital type, and the telephone set 7 is a telephone set that transmits and receives calls via a transmitting/receiving mechanism section 5 consisting of an optical multiplexer/demultiplexer and a multiplexer. , communication and telephone lines (specific communication lines and public communication lines) made of optical fiber developed by the Telegraph and Telephone Public Corporation based on the INS plan.
By connecting to the communication/telephone line 9, audio signals are converted from electrical signals to optical signals and sent through the communication/telephone line 9. 8 is the telephone box 1
The communication/reception mechanism 5 provided in the
Computer cp installed at another location via telephone line 9
This display panel 8 is connected to the telephone box 1 and serves as a means of displaying video, and is displayed on the display panel 8. The display panel 8 displays breaking news and life-related information processed by the computer CPU, such as weather forecasts and shopping information. Public telephone box 1 provides various information related to the daily life of the general public, such as information and event information.
The same content is broadcast at the same time as the two video broadcast sections 6, 6 of the billboard body 2 placed and fixed on the roof 1A of the billboard, and commercial and corporate advertisements are broadcast using this broadcast gap. Paid sponsor information, sales promotion information, etc., can now be shown on a time-allocated basis according to the broadcasting contract. This display panel 8, like the video broadcasting section 6, uses a cathode ray tube such as a monitor or television to broadcast video, or an illumination advertising device such as a lamp or light emitting element, but it can be equipped with an amplifier and a speaker. In addition to visual images, it is also possible to transmit audio through hearing. 10 is the telephone box 1
This ticket issuing vending machine 10 may be a publicly known one, for example, it is equipped with a coin verification mechanism and a money collection mechanism section 10a, and a blank sheet of paper showing the date, amount received, reason for issuance, and issuance. It is formed from a printer that prints necessary information such as the person's name, etc.
The money collection mechanism section 10a and the printer may be integrated or separate, and the point is that when money, for example, hard banknotes, is inserted into the money collection mechanism section 10a, the money is verified and an image provided in the telephone box 1 is displayed. Based on the information such as lifestyle-related information and commercial advertisements displayed on the display panel 8 as a broadcasting means, the caller can go to the place to pre-order products, etc. while the caller is in the telephone box 1, which is the place to get this information. You can make reservations for purchasing products and obtain receipts from the same telephone box 1 where you can obtain information without having to go there directly, or you can receive tickets for transportation such as railways, or accommodation facilities such as inns and hotels. Any card that allows you to obtain a reservation ticket, etc. for lodging may be used.Furthermore, the payment for purchasing a product, etc. can be converted into money, and the card can be inserted into the money collection mechanism section 10a, which is detected and a ticket issued. It's okay if it's something. Moreover, in this embodiment, the ticket vending machine 10 and the display panel 8 are formed separately as shown in the figure, but in order to make effective use of the narrow area inside the telephone box 1, they are assembled into one body. It's okay if it's something. In this way, the telephone box 1 is equipped with expensive equipment such as a telephone 7 and, if necessary, input/output generating means such as a keyboard and a terminal mechanism such as a facsimile, a transmitting/receiving mechanism section 5, a display panel 8, a ticket vending machine 10, etc. Since it is equipped with a device, you can issue an alarm in case of theft, connect a reverse detection mechanism to these devices, etc.
Theft of equipment can be prevented by installing anti-theft equipment.
Reference numeral 11 denotes an illumination lamp built into the billboard body 2 as a light source, and this lamp 11 illuminates the outside surrounding the billboard body 2 through the top plate 2A or ventilation hole S of the billboard body 2 at night. street tower,
It can also be used as external lighting for security towers, etc., and at the same time as side wall 2.
Guidance displays such as place names 3 and road names 4 displayed on panels a and 2c, respectively, and commercial advertisements, corporate information, etc. displayed on video broadcasting sections 6 and 6 on side walls 2b and 2d in two directions orthogonal to the direction of vehicle travel. This is to make the advertising effect more efficient by displaying the lights.

An embodiment of the present invention has the above-mentioned configuration, and is a public land that is different from a general building in terms of building configuration, building location, usage, etc., and is easily visible and frequently used. On the top surface of the roof 1A, which is still unused, of telephone box 1, which is a public facility installed on a pavement or other place on the side of traffic in an urban area, where sufficient space can be secured for the public to maintain confidentiality. Side walls 2a, 2b, 2c, 2 around the placed and fixed advertising tower main body 2
d, the two side walls 2a, 2 in the direction of the vehicle's progress
C is provided with symbols necessary for driving, such as a guide display such as a lot number 3 and a road name 4, and a symbol indicating the direction in which the vehicle is traveling.

Therefore, drivers can easily and continuously recognize these displays by looking directly ahead while driving, without losing their attention to driving, such as by looking aside, even from a considerable distance, during the day or night. It contributes to safe driving and allows you to reach your destination reliably. In this case, it is preferable that the lot number 3 and road name 4 be drawn in colors or paints that are easy to see, and since the billboard body 2 is illuminated with lamps 11 etc. at night,
Drivers can drive safely even at night. The lamp 11 also serves as a street tower and a crime prevention tower, and since the lamp 11 can be connected using the power line drawn into the telephone box 1, the installation work can be easily performed and the cost can be reduced. In addition, when changing the information display, repairing a malfunction, or replacing parts, the billboard main body 1 can be easily attached and detached from the roof 1A, and maintenance and management are also facilitated. I can do it.

Also, two side walls 2b, 2d perpendicular to the side walls 2a, 2c in the direction of travel of the vehicle, which are easily visible to the driver.
A video broadcasting section 6, 6 is formed in the. The video broadcasting units 6, 6 are a transmitting/receiving mechanism unit 5 in the telephone box 1.
connected to. This transmitting/receiving mechanism unit 5 is connected to a computer CPU in a separate center A through a communication/telephone line 9 using optical fiber developed by the Telephone and Telephone Public Corporation, etc., so that the caller can use the telephone 7 to receive desired information. can be acquired. In other words, the voice signal from the telephone 7 is converted into an electrical signal and then into an optical signal, and processed through the communication/telephone line 9 made of an optical fiber by the computer CPU in the center A, such as breaking news, life-related information, such as the weather. Forecasts, traffic information, shopping information, event information, and other information that is convenient for the daily lives of the general public are available from time to time. Telephone box 1 installed on the road side of the pavement, etc.
The video broadcasting units 6, 6 of the billboard body 2 placed and fixed on the roof 1A of the vehicle are broadcast as visual images to pedestrians walking on the pavements on the forward lane side and the oncoming lane side of the vehicle, respectively. At the same time, an image of the same content is broadcast to the caller on the display panel 8 in the telephone box 1 connected thereto, and audio aimed at the auditory sense is played as necessary.

Therefore, appropriate information can be obtained and confirmed from both visual and auditory sources at any time. In addition, when it is necessary for the caller to communicate confidentially, the broadcasting location can be changed only to the display panel 8 installed inside the telephone box 1, and the video broadcasting area of the billboard body 2 outside the telephone box 1 can be used. It is also possible to interrupt the broadcast from 6 and 6 to prevent information from leaking to the outside.

In addition, we will use this gap in broadcasting time to provide paid sponsor information or products such as commercial advertisements and corporate advertisements.
Videos such as sales promotion information of services etc. are broadcast on the video broadcasting sections 6, 6 and the display panel 8 in time allocation according to the broadcasting contract, and audio is played as necessary.

In addition, in order to broadcast information, the video broadcast parts 6, 6 and the display panel 8 formed on the billboard body 2 are connected inside and outside the telephone box 1 using a power line drawn into the telephone box 1, and are used for transmission and reception. Since it is connected to the computer CPU installed in the separate center A by using the communication/telephone line 9 developed by the Telephone and Telephone Public Corporation through the mechanism part 5, the billboard main body 2 and the telephone 7 in the telephone box 1, The installation and connection work of the input/output generating means of terminals such as keyboards, electrical wiring, etc. of various equipment such as the ticket vending machine 10 can be done easily and at low cost.

Placing such a billboard main body 2 on the roof 1A,
Since fixed telephone boxes 1 are installed in various places, a nationwide video broadcasting network N is formed centered on the center A through communication and telephone lines (public communication lines and specified communication lines), and communication hygiene H is also established. If used, these images can be sent to foreign countries as well.

The video broadcasting parts 6, 6 of the billboard main body 2 placed and fixed on the roof 1A of the telephone box 1 in this way and the display panel 8 provided inside the telephone box 1
The various information of the video and audio recorded on the
Through the network N, it is also possible to expand the mutual acquisition of information between various VANs whose business is to provide various services using the communication/telephone line 9 developed by the Telephone and Telephone Public Corporation. In other words, for an unspecified number of people such as pedestrians, the video is displayed on the video broadcasting sections 6, 6, and for the caller in the telephone box 1, the video is projected on the display panel 8, which is intended for the visual sense, and the audio is for the auditory sense. Obtaining qualified information disseminated by the police, keeping this information in telephone box 1, and having a conversation with a department store, etc. through telephone 7 while ensuring confidentiality, without having to go to the location. You can make reservations for purchasing products by
Inquire about lodging in transportation facilities such as railways and airlines, as well as lodging facilities such as inns and hotels, and insert money etc. into the cash slot of automatic ticket issuing machine 10 to receive a receipt or ticket. It can also be applied to sending and receiving information from computers and CPUs between VANs, such as making and obtaining reservations, and inquiring about money balances at banks and other financial institutions.

In this embodiment, the telephone 7 is used as an input/output means.
However, it is also possible to install other signal generating means or input/output generating means such as a keyboard, facsimile, TV camera, etc. as a terminal in the same telephone box where the information is obtained and the place where the product, etc. is reserved. .

〔Effect of the invention〕

As described above, the present invention provides a telephone box that is installed on the roof of a telephone box as a public facility installed in a place where it is easily seen, frequently used, and where confidentiality is ensured, such as on the side of a vehicle on the pavement. Among the four side walls, the main body of the billboard, which is roughly in the form of a sky box, with the video broadcasting part formed on the side perpendicular to the direction of travel of the vehicle, is mounted and fixed, and inside the telephone box there is a lighting system developed by the Telegraph and Telephone Public Corporation. It incorporates a transmitting/receiving mechanism section via a communication/telephone line made of fiber, input/output generating means such as terminals such as telephones and keyboards, display panels as means for displaying images, and equipment such as ticket vending machines. Therefore, communications and
Through the telephone line, the video broadcasting section of the billboard itself and other video broadcasting means in the telephone box connected to the video broadcasting section can be broadcast at any time, and this broadcast gap can be used to broadcast commercial advertisements, corporate advertisements, etc. Paid sponsor information, sales promotion information, etc. can be aired in a time-allocated manner according to the broadcasting contract, and a nationwide video broadcasting network can be formed in which information acquisition and product purchase/reservation locations coincide.

Therefore, for example, in terms of equipment and costs, it is still too expensive for individuals to bear, and it is necessary to install public telephone boxes as public facilities that are easily visible, can be used frequently by an unspecified number of people, and can maintain confidentiality. For department stores, etc. located far away, information on purchasing products can be obtained accurately from both video and audio, and based on judgments based on that information, reservations can be made for purchasing products, etc., and products can be displayed and stored. By paying the price immediately from the same place where the information is obtained, without actually going to the place where the information is obtained, it is possible to obtain the product by separate shipping, and to obtain a receipt or issue ticket to prove this. , or tickets for transportation such as railways, or reserved tickets for lodging at accommodation facilities can be obtained instantly and reliably through terminals such as telephones, keyboards, and fax machines, making life convenient and convenient compared to traditional methods. Unlike public telephone boxes, it has multiple functions such as advertising media, road guide display media, information acquisition media, and product reservation/purchase media.

[Brief explanation of drawings]

FIG. 1 is a perspective view showing an embodiment of a public telephone box equipped with the illumination advertising device of the present invention, FIG. FIG. 3 is a system diagram showing an example of a network in which the illumination advertising device constituting the present invention is incorporated into a VAN. 1... Public telephone box, 1A... Roof, 2...
...Broadcasting tower body, 2a, 2b, 2c, 2d...Side wall, 5...Transmission/reception mechanism section, 6...Video broadcasting section, 7
...Telephone, 8...Display panel, 9...Communication/telephone line, 10...Ticket vending machine.

Claims (1)

[Claims] 1. In a public telephone box equipped with an illuminated advertising device having a substantially sky box-shaped advertising tower body mounted and fixed on the top surface of the roof of the public telephone box, and having a light source inside the advertising tower body, the advertising tower Information displays such as lot numbers and road names are attached to the two sides of the side walls surrounding the main body in the direction of vehicle travel, and the two sides orthogonal to the direction of travel are equipped with commercial advertisements, paid sponsor information for corporate advertisements, and sales promotions. Forming a video broadcast section for posting information, etc., information input/output generating means such as a terminal such as a telephone and a keyboard connected via a transmission/reception mechanism section by a communication/telephone line made of optical fiber, and the video broadcast section. Other video broadcasting means connected to the video broadcasting means and ticketing vending machines that issue tickets based on the information obtained by the video broadcasting means are the same as the place where information is obtained and the place where products are reserved and purchased. A public phone box equipped with an illuminated advertising device, characterized in that it is installed inside a public phone box.