KR20010000776A - Method for subway station advertisements using digital tv - Google Patents
Method for subway station advertisements using digital tv Download PDFInfo
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- KR20010000776A KR20010000776A KR1020000061433A KR20000061433A KR20010000776A KR 20010000776 A KR20010000776 A KR 20010000776A KR 1020000061433 A KR1020000061433 A KR 1020000061433A KR 20000061433 A KR20000061433 A KR 20000061433A KR 20010000776 A KR20010000776 A KR 20010000776A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
- G09F2019/221—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated on tunnel walls for underground trains
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
- G09F2027/002—Advertising message recorded in a memory device
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- Business, Economics & Management (AREA)
- Marketing (AREA)
- General Physics & Mathematics (AREA)
- Accounting & Taxation (AREA)
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- Development Economics (AREA)
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- Game Theory and Decision Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
본 발명은 디지털TV를 이용한 지하철역 광고방법으로서, 지하철 이용고객이 지하철을 기다리는 플랫폼 벽면에 디지털TV를 설치하고, 이를 중앙의 광고센터와 전용선으로 연결하여 각 종 유용한 정보와 함께 광고를 하는 지하철 광고방법에 관한 것이다.The present invention is a subway station advertising method using a digital TV, the subway customer to install a digital TV on the platform wall waiting for the subway, and connected with a central advertising center and a dedicated line to advertise with various useful information subway advertising method It is about.
종래의 광고방법에는 크게 전파매체광고, 인쇄매체광고, 옥외광고 및 뉴미디어 광고가 있다. 전파매체광고란 TV와 라디오를 이용한 광고를 말하며, 인쇄매체광고란 신문과 잡지를 이용한 광고이다. 뉴미디어광고는 케이블TV, PC통신, 인터넷광고로 대별되며 최근 새로운 광고매체로 부상하고 있다.Conventional advertising methods include radio wave advertising, print media advertising, outdoor advertising and new media advertising. Radio media advertising refers to advertising using TV and radio, and print media advertising refers to advertising using newspapers and magazines. New media advertisements are roughly classified into cable TV, PC communication, and Internet advertisements, and have recently emerged as new advertising media.
옥외광고는 네온, 야립간판, 전광판 및 교통수단과 교통관련시설물을 이용한 광고이다. 교통수단이 다양화 및 첨단화되고 수송능력이 향상되면서 버스, 택시, 지하철 등의 대중교통 수단은 경제생활의 상당 부분을 차지하고 있다. 이런 사회적 발전에 비례하여 교통수단과 교통관련 시설물을 이용한 광고가 이제는 우리 매체 환경에서 새롭게 조명을 받기 시작하였다. 특히 광고의 홍수 속에서 바쁜 하루 하루를 살아가는 도시인들에게 있어서 교통광고는 지상과 지하의 구분없이 어디서나 만날 수 있는 친근감 있는 광고매체이면서 동시에 무시할 수 없는 정보전달 매체로 기능을 발휘하고 있다.Outdoor advertisements are neon, night signs, billboards, and transportation and transportation-related facilities. As transportation is diversified and advanced and transportation capacity is improved, public transportation such as buses, taxis and subways is a significant part of the economic life. In proportion to these social developments, advertisements using transportation and transportation-related facilities are now starting to get a fresh light in our media environment. Especially for urban people who live a busy day in the flood of advertisements, traffic advertisements function as a friendly advertisement medium that can be met anywhere without any distinction between the ground and the underground, and at the same time, it cannot be ignored.
교통수단과 교통관련 시설물을 이용한 교통광고의 특성으로는 첫째 한 장소에 설치시켜 놓을 수 있으며, 둘째 소구대상에 따라 지역을 선정해 운영할 수 있고, 셋째 다른 매체와 비교하여 저렴한 광고료로 높은 도달률과 노출빈도를 얻을 수 있고, 넷째 매스 미디어의 보조광고 수단으로 기억 회상 효과를 낼 수 있다는 것이다.As a characteristic of traffic advertisement using transportation means and traffic-related facilities, it can be installed in one place, and secondly, the region can be selected and operated according to the target of appeal. Fourth, the frequency of exposure can be obtained, and the memory recall effect can be used as a supplementary advertising means of mass media.
교통수단과 교통관련 시설물을 이용한 광고방법 중 지하철광고를 살펴보면, 첫째, 객차 안에 설치되어 지하철 탑승 승객을 광고 소구대상으로 하는 광고가 있으며, 둘째, 지하철역에 설치되어 지하철역을 경유하는 사람을 광고 소구대상으로 하는 광고가 있다. 본 발명에서의 디지털TV를 활용한 지하철광고는 TV와 같은 영상매체광고라는 점에서 인쇄물을 이용한 전술한 기존의 지하철광고와는 다르다.Among the advertising methods using transportation means and transportation-related facilities, subway advertisements are classified into the following: First, there are advertisements that are installed in passenger cars and targeted to passengers on board the subway. Second, those who are installed at subway stations and pass through subway stations are targeted for advertisement. There is an advertisement to be made. The subway advertisement using the digital TV in the present invention is different from the above-mentioned subway advertisement using the printed matter in that it is an image media advertisement such as a TV.
본 발명은 디지털TV를 이용한 지하철역 광고방법으로서, 지하철 이용고객이 지하철을 기다리는 플랫폼 벽면에 디지털TV를 설치하고, 이를 중앙의 광고센터와 전용선으로 연결하여 각 종 유용한 정보와 함께 광고를 하는 지하철 광고방법에 관한 것이다.The present invention is a subway station advertising method using a digital TV, the subway customer to install a digital TV on the platform wall waiting for the subway, and connected with a central advertising center and a dedicated line to advertise with various useful information subway advertising method It is about.
이는 기존의 지하철역 광고가 인쇄물 광고로써 TV방송광고처럼 다양한 광고기법을 활용한 광고효과 극대화가 불가능하다는 한계점을 극복하는 광고방법이다. 본 발명은 디지털TV와 방송센터를 전용선으로 연결하여 기존 TV광고를 그대로 내보냄으로써 별도의 광고제작이 불필요하며, TV방송의 광고기법을 똑같이 활용할 수 있다.This is an advertising method that overcomes the limitation that the existing subway station advertisement is a printed advertisement and it is impossible to maximize the advertising effect using various advertising techniques such as TV broadcasting advertisement. In the present invention, by connecting a digital TV and a broadcasting center by a dedicated line and exporting an existing TV advertisement as it is, no separate advertisement production is required, and the advertisement technique of TV broadcasting can be used in the same way.
또한 전 지하철역에 동일 광고를 동시에 내보냄으로써 다른 매체와 비교하여 저렴한 광고료로 높은 도달률과 노출빈도를 얻을 수 있다. 지하철 이용고객에게 지하철을 기다리는 무료한 시간 동안 뉴스/증권/연예 정보 등 유용한 정보와 함께 광고를 함으로써 지하철 이용고객의 광고 집중도를 높이면서, 지하철 이용고객에 대한 정보서비스라는 부가서비스를 제공할 수도 있다.In addition, by sending the same advertisement to all subway stations at the same time, it is possible to obtain a high arrival rate and exposure frequency with a low advertising fee compared to other media. It is possible to provide additional services such as information service for subway users while increasing the concentration of advertisements of subway users by advertising with useful information such as news / stock / entertainment information during free time waiting for subway users. .
도 1은 본 발명에 의한 광고방법을 구현하기 위한 시스템의 간략적인 구성을 도시한 것이다.Figure 1 shows a brief configuration of a system for implementing the advertising method according to the present invention.
본 발명은 디지털TV를 이용한 지하철역 광고방법으로서, 지하철 이용고객이 지하철을 기다리는 플랫폼 벽면에 디지털TV를 설치하고, 이를 중앙의 광고센터와 전용선으로 연결하여 각 종 유용한 정보와 함께 광고를 하는 지하철 광고방법에 관한 것이다.The present invention is a subway station advertising method using a digital TV, the subway customer to install a digital TV on the platform wall waiting for the subway, and connected with a central advertising center and a dedicated line to advertise with various useful information subway advertising method It is about.
본 발명의 시스템 구성은 디지털TV, 전용선 및 광고센터로 이루어진다. 디지털TV는 광고와 뉴스/증권/연예 정보 등을 지하철 이용고객에게 표시하는 디스플레이 장치이며, 전용선은 데이터를 광고센터에서 디지털TV로 전송하는 전송매체이며, 광고센터는 광고주로부터 받은 광고와 뉴스/증권/연예 정보 등 컨텐츠 제휴업체로부터 제공받은 컨텐츠를 저장, 편집, 전송하는 방송설비를 갖추고 있는 중앙 컨트롤센터이다.The system configuration of the present invention consists of a digital TV, a dedicated line, and an advertising center. Digital TV is a display device that displays advertisements, news, securities, and entertainment information to subway users, and a dedicated line is a transmission medium that transmits data from an advertising center to a digital TV. It is a central control center that has broadcasting facilities for storing, editing, and transmitting contents provided from content partners such as / entertainment information.
광고센터는 광고와 관련하여 광고방송 시간과 순서를 설정하고 관리하는 기능과 광고별로 광고방송을 내보낼 대상 지하철역과 시간 및 횟수를 지정하고 관련 자료를 관리하는 기능을 수행한다. 광고센터의 정보서비스와 관련된 기능은 뉴스/증권/연예 정보 등 컨텐츠방송 시간과 순서를 설정하고 관리하는 것이다.The advertising center functions to set and manage the commercial time and order in relation to advertisements, and to designate the target subway station, time and number of times to send commercials for each advertisement, and to manage related materials. The function related to information service of advertising center is to set and manage contents broadcasting time and order such as news / securities / entertainment information.
본 발명은 지하철역에 설치된 디지털TV를 통해 동일 광고를 동시에 내보냄으로써 다른 매체와 비교하여 저렴한 광고료로 높은 도달률과 노출빈도를 얻을 수 있으며, 지하철 이용고객에게 지하철을 기다리는 무료한 시간 동안 뉴스/증권/연예 정보 등 유용한 정보와 함께 광고를 함으로써 지하철 이용고객의 광고 집중도를 높이면서, 지하철 이용고객에 대한 정보서비스라는 부가서비스를 제공하는 것을 특징으로 하는 지하철 광고방법이다.The present invention can obtain a high reach rate and exposure frequency with a low advertising fee compared to other media by simultaneously sending the same advertisement through a digital TV installed in the subway station, news / securities / entertainment for free time waiting for the subway to subway users It is a subway advertising method characterized by providing an additional service called an information service for subway users by increasing the advertising concentration of the subway users by advertising with useful information and information.
이하에서는 첨부되는 도면을 참고로 본 발명에 의한 광고방법에 대한 실시 예를 상세하게 설명한다.Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of the advertising method according to the present invention.
도 1은 본 발명에 의한 광고방법을 구현하기 위한 시스템의 간략적인 구성을 도시하는 것으로서, 디지털TV(11)와, 전용선(12)과 광고센터(100), 및 제휴업체 시스템(13)으로 이루어져 있다. 광고센터(100)는 방송설비(110)와 광고 데이터베이스(120) 및 제휴업체와의 인터페이스 시스템(130)으로 이루어져 있으며, 광고주가 보낸 광고들은 광고 종류 및 영역별로 구분되어 광고 데이터베이스(120)에 저장되며, 제휴업체로부터는 인터페이스 시스템(130)을 통해 각 종 컨텐츠를 제공받게 된다.Figure 1 shows a simplified configuration of a system for implementing the advertising method according to the present invention, comprising a digital TV 11, leased line 12, advertising center 100, and affiliate system (13) have. The advertising center 100 is composed of a broadcasting facility 110, an advertising database 120, and an interface system 130 with affiliated companies. The advertisements sent by the advertiser are classified into advertisement types and areas and stored in the advertising database 120. In addition, the affiliates are provided with various contents through the interface system 130.
본 발명은 광고주에게 보다 비용 효율적인 광고방법을 제공해 주기 위한 것으로, 소구대상을 영역에 따라 세분화시킬 수 있기 때문에 상권에 알맞은 광고활동이 용이하고, 생활과 행동의 익숙한 버릇 때문에 되풀이되는 소구효과가 크고, 다른 매체와 비교하여 저렴한 광고료로 높은 도달률과 노출빈도를 얻을 수 있으며, 매스 미디어의 보조광고수단으로 이용할 수 있다는 장점을 갖고 있다. 또한 지하철 이용고객에게 지하철을 기다리는 무료한 시간 동안 뉴스/증권/연예 정보 등 유용한 정보와 함께 광고를 함으로써 지하철 이용고객의 광고 집중도를 높이면서, 지하철 이용고객에 대한 정보서비스라는 부가서비스를 제공할 수 있다.The present invention is to provide advertisers with a more cost-effective advertising method, and because the target audience can be segmented according to the area, advertising activities suitable for commercial areas are easy, and the repeated appealing effect is large because of familiar habits of life and behavior, Compared with other media, it is possible to obtain high arrival rate and exposure frequency with low advertising fee, and it can be used as a supplementary advertising means of mass media. In addition, by providing advertisements with useful information such as news / stock / entertainment information during free time waiting for the subway, subway users can increase the concentration of advertisements and provide an additional service called information service for subway users. have.
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Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020000061433A KR20010000776A (en) | 2000-10-18 | 2000-10-18 | Method for subway station advertisements using digital tv |
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| Application Number | Priority Date | Filing Date | Title |
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| KR1020000061433A KR20010000776A (en) | 2000-10-18 | 2000-10-18 | Method for subway station advertisements using digital tv |
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| KR20010000776A true KR20010000776A (en) | 2001-01-05 |
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| KR1020000061433A KR20010000776A (en) | 2000-10-18 | 2000-10-18 | Method for subway station advertisements using digital tv |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100475021B1 (en) * | 2002-02-25 | 2005-03-10 | 전환표 | Moving-Picture Display Device For A Subway Station Building |
| US9812680B2 (en) | 2012-08-30 | 2017-11-07 | Apple Inc. | Low Z-fold battery seal |
-
2000
- 2000-10-18 KR KR1020000061433A patent/KR20010000776A/en not_active Application Discontinuation
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100475021B1 (en) * | 2002-02-25 | 2005-03-10 | 전환표 | Moving-Picture Display Device For A Subway Station Building |
| US9812680B2 (en) | 2012-08-30 | 2017-11-07 | Apple Inc. | Low Z-fold battery seal |
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