KR19990064468A - An advertisement agent managrment system by auto sealing mechanism - Google Patents
An advertisement agent managrment system by auto sealing mechanism Download PDFInfo
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- KR19990064468A KR19990064468A KR1019990007905A KR19990007905A KR19990064468A KR 19990064468 A KR19990064468 A KR 19990064468A KR 1019990007905 A KR1019990007905 A KR 1019990007905A KR 19990007905 A KR19990007905 A KR 19990007905A KR 19990064468 A KR19990064468 A KR 19990064468A
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- team
- vending machine
- management
- advertising
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
- G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
- G09F23/065—Advertising in food vending machines
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F9/00—Details other than those peculiar to special kinds or types of apparatus
- G07F9/02—Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus
- G07F9/023—Arrangements for display, data presentation or advertising
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- General Physics & Mathematics (AREA)
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- Finance (AREA)
- Strategic Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
Abstract
본 발명은 자동판매기에의한광고대리운영시스템에 관한 것이다.최근 경제난이 심화되면서,광고비용이 저렴하면서도,광고효과가 기대되는 상품광고 채널의 출현이 필요로 되고 있는 실정이다.종래 버스나 택시 등의 영업차량,승강장,도로변,운동경기장,전화기,지하철내 등에 부착된 광고물들은 불특정 다수를 대상으로한 시설주와 일정기간 계약제로 광고를 보도하기 때문에 광고효과를 극대화 할수 없는 실정이다.광고 담당설정으로,디자인팀,시공팀,영업팀,전산관리팀으로 구분 형성하며,자동판매기가 설치된 입지를 관공서,은행,위락시설,일반회사,학교로 구분해 이용자의 레벨과 이용횟수에 따라 구분된 광고테마와 광고료를 차등 적용 제작된 와이드칼러실사출력시트를 자동판매기의 메뉴선택버튼 상측이나 하단여백,또는 좌우측면 등의 여백에 시트접착 시공함으로서,불법부착물들을 관리하면서,적시적소에 배치된 자동판매기의 특성을 이용 효율적이고 체계적인 관리를 통한 광고관리가 실시되어,자동판매기 운영주에게도 이의 보상금을 환산해주며,이를 이용한 광고 의뢰인에게도 저렴한 비용으로 최대의 광고 효과를 누릴수 있도록 함이 절실하게 필요로 되고 있다.The present invention relates to an advertising agency operating system by a vending machine. As the recent economic crisis deepens, there is a need for the emergence of a product advertising channel in which advertisement cost is low and advertisement effect is expected. Advertisements attached to business vehicles, platforms, roadsides, sports stadiums, telephones, subways, etc. are not able to maximize the effectiveness of advertisements because they advertise with the owners for unspecified numbers for a certain period of time. It is divided into design team, construction team, sales team, and computer management team, and is divided into public offices, banks, amusement facilities, general companies, and schools. Advertisement fee is applied Differently printed wide color photo printout sheet Vending machine menu selection button Top, bottom margin, left and right margins By adhering seats, while managing illegal attachments, the advertisement management is carried out through efficient and systematic management using the characteristics of the vending machines placed in the right place at the right time. It is also urgently needed to provide maximum advertisement effect at low cost.
Description
본 발명은 자동판매기에의한광고대리운영시스템에 관한 것이다.최근 경제난이 심화되면서,일반 매스콤및 대형옥탑및 전광판에 의한 광고수주가 줄어드는 추세다.이에 상대적으로 광고비용이 저렴하면서도,광고효과가 기대되는 상품광고 채널의 출현이 필요로 되고 있는 실정이다.The present invention relates to an advertising agency operating system by a vending machine. As the recent economic crisis deepens, the number of advertisement orders by general mass combs, large rooftops, and electronic signboards is decreasing. The emergence of product advertising channels is required.
이러한 기대의 필요성에 의하여,일반 매스콤이나 케이블방송이나 유선방송등에 의한 광고유치 보다는 지역광고의 최대 효과와 최적 광고대상에 최적의 광고내용이 선별되어 보도될수 있는 광고대리운영시스템이 필요로 되고 있는 실정이다.종래 자동판매기를 이용한 광고로는 자판기의 여백에 자동판매기 소유자의 의사와는 상관없이 여기저기 불법부착물을 덕지덕지 부착하여 외관이 혐오스럽게 되며,자동판매기의 소유주에게는 반사이익이 보장되지 않고 있는 실정이다.Due to the necessity of such expectation, there is a need for an advertising agency operation system that can select and report the best advertisement contents for local advertising and the best advertisement targets rather than attracting advertisement by general mass comb, cable broadcasting or cable broadcasting. Conventionally, advertisements using vending machines are attached to the margin of the vending machine regardless of the vending machine owner's intention to attach illegal attachments everywhere. The appearance of the vending machine is disgusted. It is true.
또한,종래 버스나 택시 등의 영업차량,승강장,도로변,운동경기장,전화기,지하철내 등에 부착된 광고물들은 불특정 다수를 대상으로한 시설주와 일정기간 계약제로 광고를 보도하기 때문에 광고효과를 극대화 할수 없는 실정이다.In addition, advertisements attached to commercial vehicles such as buses and taxis, platforms, roadsides, sports stadiums, telephones, subways, etc. can be used to maximize the advertising effect because they advertise the contract with the owner for a certain number of days. There is no situation.
이에 본 발명은 이들 불법부착물들을 관리하면서,적시적소에 배치된 자동판매기의 특성을 이용 효율적이고 체계적인 관리를 통한 광고관리를 실시함으로서,자동판매기 운영주에게도 이의 보상금을 환산해주며,이를 이용한 광고 의뢰인에게도 저렴한 비용으로 최대의 광고 효과를 누릴수 있도록 함이 절실하게 필요로 되고 있다.Accordingly, the present invention manages these illegal attachments, and by using the characteristics of the vending machine placed in a timely manner, by performing the advertising management through efficient and systematic management, the compensation voucher is also converted to the vending machine owner, the advertising client using the same It is also urgently needed to provide maximum advertisement effect at low cost.
본 발명은 이러한 기대의 필요성에 부응하기 위하여,일반 매스콤이나 케이블방송,유선방송 등에 의한 광고유치 보다는 자동판매기를 이용해 최소비용으로 최대의 광고효과와 최적의 광고대상물에 맞는 적요의 광고내용을 선별게재하여 보도될수 있는 광고대리운영시스템을 제시하고자 한다.In order to meet the demand of the present invention, the present invention screens and publishes the advertisement content of the most suitable for the maximum advertisement effect and the optimum advertisement object at a minimum cost using a vending machine rather than attracting advertisement by general mass comb, cable broadcasting, cable broadcasting, etc. I would like to present an advertising agency operation system that can be reported.
또한 자동판매기의 소유주에게는 대여 이익도 보장하면서,불법부착물로 부터 훼손되는 자동판매기의 보존관리에도 유용하도록하는 광고대리운영시스템을 제공하고자 한다.In addition, the owner of the vending machine is to provide an advertising agency operating system that can be useful for the preservation management of the vending machine that is damaged from illegal attachments, while guaranteeing rental profits.
이를 위하여 각지에 산재되어 있는 자동판매기들의 위치와 각 위치별로 산재된 자동판매기별로 이용하는 이용자의 레벨과 이용횟수에 따라 게재할 광고의 내용과 광고료 등의 차등부과 등도 실시해 광고관리의 극대화도 추구하도록 함이 본 발명이 이루고자 하는 목적이다.To this end, the company shall pursue the maximization of advertisement management by implementing the differential charges such as the content of advertisements and the advertisement fee according to the level and frequency of users used by the locations of vending machines scattered in each region and the vending machines scattered by each location. This is an object of the present invention.
도 1은 본 발명의 일실시 사용상태 전면도1 is a front view of an exemplary use state of the present invention
도 2는 본 발명에 따른 전면과 측면에 실시된 사용상태 참고도Figure 2 is a reference state of use carried out on the front and side in accordance with the present invention
이와 같은 발명의 목적을 달성하기 위한 본 발명 자동판매기에 의한 광고대리운영시스템을 위한 기초 정보조사로서 다음과 같이 실시 하였다.In order to achieve the object of the present invention was carried out as a basic information investigation for the advertising agency operating system according to the present invention vending machine.
실시예1.Example 1
본 발명에 따른 분야별 담당설정으로는As the charge setting for each field according to the present invention
1)디자인팀:자동판매기 광고의 포스터 디자인을 담당.1) Design team: responsible for poster design for vending machine advertisement.
2)시공팀:광고물출력을 자동판매기에 설치및 유지보수 담당.2) Construction Team: Installation and maintenance of advertisement output in the vending machine.
3)영업팀:가맹점 계약및 광고주 담당.3) Sales Team: Merchant Agreement and Advertiser.
4)전산관리팀:소프트웨어 개발로 정확한 시공과 유지보수 및 광고주 관리.4) Computer Management Team: Accurate construction, maintenance and advertiser management through software development.
로 배치한후,매주 월수,목토요일에 광고주를 모집하고,광고물의 시공은 매주 월 목요일에 도 1및 도 2에 도시한바와 같이 자동판매기의 메뉴선택버튼 상측이나 하단여백,또는 좌우측면 등의 여백에 와이드칼라로 실사출력한 테마의 광고를 출력해 시트접착 시공한다.Advertisers are recruited every month, Thursday and Thursday, and construction of advertisements is carried out every Thursday of the month as shown in Figs. Print the theme of the theme printed in wide color in the margin and construct the sheet.
실시예2.Example 2.
입지분포Location distribution
자동판매기를 통한 광고를 효과적으로 유치하기 위하여,실시한 자료의 수집과 관찰은 고객들과의 직접적인 접촉을 통한 설문조사를 통하여 실시하였다.In order to effectively attract advertisement through vending machines, the collection and observation of the data were conducted through a survey through direct contact with customers.
일 지역을 대상으로 조사된 자동판매기의 설치분포를 테마별로 알아보면,위락시설및 기타지역 등에 30%씩 설치되여 있고,나머지는 일반회사,금융권,관공서 순으로 설치되여 있는 실정이다.If you look at the distribution of vending machines surveyed in one area by theme, 30% are installed in amusement facilities and other areas, and the rest are installed in the order of general companies, financial institutions, and government offices.
실시예3.Example 3.
입지별 광고테마선정Ad theme selection by location
상기와 같이 각 입지별로 설치된 자동판매기의 광고테마로는,각 입지별로 분포된 자동판매기 이용자의 레벨과 이용횟수에 따라 게재할 광고의 내용과 광고료 등의 차등 부과를 실시하기 위한 각 입지별 자동판매기의 광고테마로는,As an advertisement theme of the vending machines installed for each location as described above, the vending machines for each location to charge the contents of the advertisement and the advertisement fee to be placed according to the level and the frequency of the users of the vending machines distributed by each location. In the advertising theme of,
1)관공서:보험회사,생활용품,식당,은행등의 광고홍보.1) Public offices: Advertising promotions for insurance companies, household goods, restaurants, banks, etc.
2)은행:아파트분양,생활용품.2) Banks: Apartment sales, household goods.
3)위락시설:자동차영업에 관련,식료품,영화광고.3) Amusement facilities: related to car sales, foodstuffs, movie advertising.
4)일반회사:보험,아파트분양,잡지,생활용품.4) General companies: insurance, apartment sales, magazines, household goods.
5)학교:식료품,교복,문구,서점,학습지홍보.5) Schools: Grocery, school uniforms, stationery, bookstores, study papers.
등으로 구분한 것이다.It is divided into the back.
본 발명에 따라,디자인팀,시공팀,영업팀,전산관리팀 분야로 담당을 설정함으로서,광고접수로부터 시공과 유지보수 등을 체계적으로 관리할수 있어서,광고대리업의 기능과 효과를 극대화한다.According to the present invention, by setting the charge in the field of design team, construction team, sales team, computer management team, it is possible to systematically manage the construction and maintenance from the reception of advertising, thereby maximizing the function and effect of the advertising agency.
한편,자동판매기가 설치된 분포를 관공서,은행,위락시설,일반회사,학교등의 테마별로 구분해 이용자의 레벨과 이용횟수에 따라 게재할 광고의 내용과 광고료 등을 차등 부과함으로서,최소의 비용으로 단시간 내에 광고효과를 기대할수 있고,이용자에게도 가장 유익하고도 절실한 광고를 전달할수 있게 된다.On the other hand, the distribution of the vending machines is divided by themes such as public offices, banks, amusement facilities, general companies, schools, etc., and the content of the advertisements and the advertisement fee are charged according to the user's level and frequency of use. You can expect the advertising effect in a short time, and you can deliver the most beneficial and desperate advertising to users.
또한 자동판매기의 소유주에게는 대여이익도 보장하면서,불법부착물로 부터 훼손되는 자동판매기의 보존관리에도 이득이 있는 유용한 발명인 것이다.In addition, the owner of the vending machine is a useful invention that also benefits the preservation management of the vending machine is damaged from illegal attachments while ensuring a rental profit.
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KR1019990007905A KR19990064468A (en) | 1999-03-10 | 1999-03-10 | An advertisement agent managrment system by auto sealing mechanism |
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KR1019990007905A KR19990064468A (en) | 1999-03-10 | 1999-03-10 | An advertisement agent managrment system by auto sealing mechanism |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20010025703A (en) * | 2001-01-18 | 2001-04-06 | 김경호 | Method of providing advertising service using 080 call service system |
KR20010073465A (en) * | 2000-01-15 | 2001-08-01 | 안동희 | Operation system of advertising using vehicle |
KR100374056B1 (en) * | 2000-09-05 | 2003-03-03 | 한 Cns(주) | Information providing system using vending machine and operating method of providing advertisement at the system |
-
1999
- 1999-03-10 KR KR1019990007905A patent/KR19990064468A/en not_active Application Discontinuation
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20010073465A (en) * | 2000-01-15 | 2001-08-01 | 안동희 | Operation system of advertising using vehicle |
KR100374056B1 (en) * | 2000-09-05 | 2003-03-03 | 한 Cns(주) | Information providing system using vending machine and operating method of providing advertisement at the system |
KR20010025703A (en) * | 2001-01-18 | 2001-04-06 | 김경호 | Method of providing advertising service using 080 call service system |
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