KR200233764Y1 - Printing and advertising such as business name, telephone number and business contents of many motorcycle delivery or service related companies using various paper industry - Google Patents

Printing and advertising such as business name, telephone number and business contents of many motorcycle delivery or service related companies using various paper industry Download PDF

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KR200233764Y1
KR200233764Y1 KR2020010005484U KR20010005484U KR200233764Y1 KR 200233764 Y1 KR200233764 Y1 KR 200233764Y1 KR 2020010005484 U KR2020010005484 U KR 2020010005484U KR 20010005484 U KR20010005484 U KR 20010005484U KR 200233764 Y1 KR200233764 Y1 KR 200233764Y1
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paper
advertising
tissue
advertisement
delivery
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구은모
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구은모
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Abstract

본 고안은, 곽티슈(화장지)종이상자 겉면에, 다양한 업종의 다수의 오토바이(이륜원동기로서 이하같음)배달 혹은 서비스관련업체의 상호, 전화번호 및 영업내용 등을 인쇄하여 그것을 광고하는 것에 관한 것이다.The present invention relates to the delivery of a large number of motorcycles (hereinafter referred to as two-wheeled motors) of various industries or to the service company's business name, telephone number, and sales information on the outside of a tissue paper box. .

본 고안에 따르면, 저렴한 비용으로, 오토바이로 음식 등을 배달하거나 서비스하는 업체는, 언제 어디서나 누구에게든 유용하게 사용되고 있는 곽티슈(화장지)종이상자 겉면에, 오토바이배달관련업체의 광고(전화번호, 상호 및 메뉴와 같은 영업내용 등)내용을 인쇄하여 광고함으로서 수익을 증대시킬 수 있고, 티슈(화장지)제조업체나 곽티슈(화장지)종이상자제조업체 및 종이인쇄업체에게는 새로운 수요를 유발시키며, 아울러 소비자는 무료로 티슈(화장지)를 공급받는 경제적 이익을 누릴 수 있다.According to the present invention, a company that delivers or services food by motorcycle at a low cost, the advertisement (telephone number, trade name) of a motorcycle delivery company on the outside of a paper tissue box that is useful to anyone anytime, anywhere Profits by printing and advertising business content such as menus and menus, and creating new demand for tissue (paper) manufacturers, paper tissue (paper) manufacturers and paper printing companies, and consumers You can enjoy the economic benefits of getting tissue.

Description

곽티슈(화장지)종이상자 겉면을 활용한 다양한 업종의 다수의 오토바이배달 혹은 서비스관련업체의 상호, 전화번호 및 영업내용 등의 인쇄 및 광고{omitted}Printing and advertising of the number of motorcycle delivery or service related companies, telephone numbers and sales information of various industries using the paper tissue box.

본 고안은 곽티슈(화장지)종이상자 겉면의 인쇄에 관한 것으로서, 보다 상세하게는 오토바이(이륜원동기로서 이하같음)배달 혹은 서비스관련업체 다수의 상호, 전화번호 및 영업내용 등의 광고내용인쇄 및 그의 광고에 관한 것이다. 여기서 인쇄라 함은 종이, 그 밖의 물질에 정밀한 화상을 옮겨 내는 작업이다(이하 같음).The present invention relates to the printing of the outer side of a tissue paper box, and more specifically, the advertisement contents printing such as the delivery of a motorcycle (hereinafter referred to as a two-wheel drive) or a number of service-related companies, telephone numbers and business contents, and the like. It's about advertising. In this case, the printing is a work of transferring a precise image onto paper and other materials (hereinafter referred to).

일반적으로, 곽티슈(화장지)종이상자 겉면(1)에는 도 1에 도시한 바와 같이,곽티슈(화장지)제조업체의 티슈(화장지)자체상표(A)와 곽티슈제조업체의 광고(B)가 인쇄되어 있거나, 곽티슈제조업체에게 곽티슈제조를 의뢰한 제조의뢰인의 광고가 인쇄되어 있다. 그리고 곽티슈종이상자 겉면에는 곽티슈(화장지)제조업체나 곽티슈(화장지)제조의뢰업체의 1가지업종의 1개업체의 광고만이 인쇄되어, 소비자에게 유가로 판매되거나 혹은 소비자판촉물로서 무료로 제공되어 왔다.Generally, as shown in Fig. 1, the tissue (toilet paper) manufacturer's own trademark (A) and the advertisement (B) of the tissue paper manufacturer are printed on the outer surface (1) of the tissue paper (toilet paper) box. Or an advertisement of a manufacturing client requesting the manufacturer of the tissue to print it. On the outside of the tissue paper box, only one advertisement of one type of business, such as the manufacturer of tissue paper or the client of the tissue paper manufacturer, is printed and sold to consumers for free or as a promotional item. Has been.

그리고 오토바이를 배달수단이나 서비스수단으로 하여, 주로 매출을 올리는 소규모 자영업체(예를 들어 피자판매점, 치킨판매점, 쌀집, 퀵서비스업체 등)들은, 자본의 영세성과 영업구역이 오토바이음식배달이나 서비스가능지역으로 한정됨으로 인해, 정보의 전달속도가 빠르고 정보전달범위가 광범위한 대중을 상대로 하는 광고물(예를 들어 TV, 라디오, 또는 지역케이블 TV 등)은, 광고에 따른 비용이 과다하고 한정된 영업구역을 대상으로 하므로 이용하지 못하고, 정보의 전달속도가 느리고 정보전달범위도 좁지만, 정보를 습득하는데 특별한 기계적 장치가 필요치 않고 광고물의 장기간 보존이 가능하며, 무엇보다도 광고에 따른 제반비용이 저렴한 광고물로서 종이로 제작된 광고전단지나 스티커를 주로 이용한다. 참고로 광고전단지나 스티커에는 해당업체의 상호, 전화번호 및 음식메뉴나 영업내용 등이 낱장으로 인쇄되어있다.In addition, small businesses (such as pizza shops, chicken shops, rice shops, quick service companies, etc.), whose main sales are motorcycles as delivery or service means, are the capital fineness and sales area of motorcycle food delivery or service area. Due to the high speed of information delivery and the wide range of information, the advertisements (e.g. TV, radio, or local cable TV, etc.) are targeted to the limited sales area due to the excessive cost of advertisement. Because it is not available, the speed of information delivery is slow and the scope of information delivery is narrow, but special mechanical equipment is not needed to acquire information, and it is possible to preserve advertisements for a long time. Advertisement flyers and stickers made with mainly used. For reference, the advertisement flyer or sticker is printed with the company's business name, phone number, food menu, and business details in a single sheet.

하지만 광고전단지나 스티커가, 광고효과를 발휘하려면 반드시 소비자에게 전달되어 인식되어야 하는 바, 그 방법으로서 소비자의 동의없이 광고주인 오토바이배달 혹은 서비스해당업체가 일방적으로 낱장으로서 일간신문에 삽입시키거나, 전신전화주나 공공장소, 학교담벽 또는 소비자의 대문, 현관유리, 문고리나 우편함등에 무질서하게 부착되어 주위생활환경을 훼손시킨다. 그리고 소비자는 광고주가 일방적으로 낱장으로 삽입시키거나 부착한 광고물인 광고전단지나 스티커를, 장래에 전화로서 오토바이음식배달주문 혹은 서비스요청이 필요할 때 의사결정에 참고하기 위해 보관할 것인지를 결정한다.However, advertising leaflets or stickers must be delivered to consumers in order to have an advertising effect.In this way, motorcycle delivery or service companies, which are advertisers, are unilaterally inserted into daily newspapers or telegraphed without the consent of consumers. Disturbance to the surrounding environment is caused by disordered attachments to telephone lines, public places, school walls or consumer's doors, door glass, doorknobs, or mailboxes. The consumer then decides whether to keep advertising flyers or stickers, advertisements that the advertiser has unilaterally inserted or attached, to be used for decision-making when a motorcycle food delivery order or service request is needed by telephone in the future.

그러나 상기한 광고물인 광고전단지나 스티커에는, 오로지 광고주의 매상증대에만 유익한, 전화로 오토바이음식배달주문 혹은 서비스요청만을 호소하는 오토바이배달 혹은 서비스관련업체의 1개의 광고만이 게재되며, 광고내용(일반적으로 상호, 전화번호, 음식메뉴나 영업내용 등) 또한 소비자에게는 일반적으로 식상한 것이다. 또한 광고전단지나 스티커는 광고물용도이외에는 독자적 상품으로서의 기능을 제공하지 않으므로, 대다수의 소비자는 광고내용을 한번보기만 하고 이면지로 사용하거나, 심지어 아예 보지도 않고 폐기시키며, 간혹 보관을 하고 싶어도 낱장으로 배포되므로 보관이 용이하지 않다. 그리고, 대문 등에 일방적으로 무질서하게 부착되기 때문에 주위생활환경을 훼손시킨 광고물을 제거해야하는 육체적 수고 내지 경제적 부담을 감내해야 하는 바, 이는 광고전단지 등의 광고물에 대해 부정적 감정을 품게하여, 오히려 역광고효과(예로서 거짓음식주문전화)를 야기한다.However, the advertisement leaflet or sticker described above includes only one advertisement of a motorcycle delivery service or a service related company that appeals only to a motorcycle food delivery order or a service request, which is beneficial only for increasing the sales of the advertiser. Business names, phone numbers, food menus, business details, etc.). In addition, advertising flyers and stickers do not provide a function as an independent product other than the use of advertisements, so the majority of consumers can see the contents of the advertisement once and use it as a back page, or even discard it without seeing it at all, and distribute it as a single sheet even if they want to keep it occasionally. It is not easy to store. And because it is attached unilaterally to the door, etc., it is necessary to bear the physical labor or the economic burden of removing the advertisements that damaged the surrounding living environment, which causes negative feelings for advertisements such as advertisement leaflets. Cause advertising effects (eg, false food ordering).

하지만 정작 소비자가 필요에 의해 오토바이배달 혹은 서비스 주문전화를 하고자 할 때에는, 전에 이미 광고전단지 등을 폐기하거나 제거하였으므로 할 수 없이 114유료안내전화나 지역전화번호부책자 등을 이용하는 바, 이는 불필요한 시간 및 전화비지출이며, 폐기되거나 제거된 광고물은 국가적 측면에서는 심각한 자원의 낭비이다. 더욱이 국가나 지방자치단체 등은, 상기의 광고물이 옥외광고물관리법에의한 불법광고물이며, 도시미관을 해치므로 부착된 광고물을 제거하기 위해 불필요한 국민세금을 지출한다.However, when a customer wants to make a motorcycle delivery or service order call as needed, they can't use the 114 paid information phone or local telephone booklet because they have already discarded or removed the advertisement leaflet. Spending and discarded or removed advertising is a significant waste of resources on a national level. Moreover, the state or local governments, etc., are illegal advertisements under the Outdoor Advertisement Management Act, and they spend unnecessary national taxes to remove the attached advertisements because they hurt the city's aesthetics.

그러므로 비용측면에서 가장 경제적이고, 효과측면에선 가장 효율적인 광고는 첫째, 광고량의 광고소비자량를 일치시켜 광고물제작비, 광고배포비 등을 최소화하는 것이고, 둘째 광고필요시점에 광고를 함으로서 광고시점과 광고필요시점을 시간적으로 일치시켜 불필요한 광고를 줄여 광고효과를 극대화하는 것이다. 또한 광고물이면 반드시 가져야 하는 속성이 있는데 첫째, 자체광고내용만이 아니라 광고이외의 또 다른 정보(INFORMATION)를 제공하거나, 둘째 소비자의 재미나 흥미를 유발(ENTERTAINMENT)하거나, 셋째 광고물자체가 하나의 상품으로서 고유한 기능(FUNCTION)을 가지거나 하는 속성을 지녀야한다.Therefore, the most economical in terms of cost, and the most efficient in terms of effectiveness, firstly, to minimize advertising production costs and distribution costs by matching the advertising consumption volume of advertising volume, and secondly, advertising time and advertising need by advertising when necessary. By aligning the timings in time, it reduces unnecessary advertisements to maximize the advertising effect. In addition, there is an attribute that must be provided for advertisements. First, it provides not only the contents of its own advertisement but also other information (INFORMATION), second, entertains or entertains the consumers, or third, the advertisement itself is one. As a product of, it must have its own function (FUNCTION) or have an attribute.

이와 대비해볼 때 상기 광고전단지 등은, 광고량과 광고소비자량이 불일치하여 광고관련제비용만 증가시키며, 광고물이 가져야 하는 속성이 전혀 없어 소비자가 상기광고전단지 등을 보관하지 않아 광고효과 역시 미약하다.In contrast, the advertising leaflets, such as the amount of advertising and the amount of advertising consumers increase only the advertising related costs, there is no attribute that the advertisement should have a consumer does not store the advertising leaflets, etc., the advertising effect is also weak.

본 고안은 전술한 바와 같은 문제점을 해결하기 위한 것으로서, 본 고안의 목적은, 경제적이면서도 효율적으로 광고효과를 극대화시키기 위해, 소비자로 하여금 소비자 스스로 광고물을 보관하여 항상 곁에 두고, 광고물을 사용할 때는 무의식적으로 다양한 업종의 다수업체의 광고내용을 보게 하여, 전화로 오토바이음식배달이나 서비스요청시 이용될 수 있게 하는 것이다.The present invention is to solve the problems as described above, the purpose of the present invention, in order to maximize the advertising effect economically and efficiently, when the consumer keeps the advertisement by the consumer by himself, always when using the advertisement Unknowingly seeing the advertising content of a number of companies in a variety of industries, such as to be used for motorcycle food delivery or service requests over the phone.

이러한 광고물로서, 소비자에게 언제 어디서나 누구에게든 필요하여 범용적상품으로서의 기능(FUNCTION)이 있는 티슈(화장지)를 광고물로 이용하는 것이고, 또한 소비자에게 무료로 제공되기 위해서는 다수업체가 곽티슈(화장지)종이상자에 광고내용을 인쇄하여 광고를 해야 한다. 그리고 광고주인 오토바이음식배달 혹은 서비스관련업체로서는 전단지, 스티커 등과 마찬가지로 광고의 독점성이 부여되면서, 광고물인 곽티슈(화장지)구입비용및 곽티슈(화장지)종이상자에 광고내용인쇄비가 상기 전단지 등과 같이 저렴하게 제작되어야 한다. 이를 위해서는 광고기획 및 대행사가 매개하여 다수업체의 광고비로 곽티슈(화장지)를 대량구매하고 인쇄하여 배포해야 할 것이다.As such advertisements, many companies use tissues (toilet paper), which is needed for anyone, anytime, anywhere, and has a function as a general-purpose product, and in order to be provided free of charge to consumers, many companies use tissue paper (toilet paper). The advertisement should be printed on the paper box. In addition, advertisements such as flyers and stickers are given to motorcycle food delivery or service related companies as advertisers, and the advertising content printing costs in the advertising tissues and the tissue paper boxes are similar to the flyers. It should be inexpensive. To this end, advertising planners and agencies will have to buy, print, and distribute a lot of tissues at the cost of advertising for many companies.

도 1은 종래의 곽티슈(화장지)종이상자를 도시한 사시도1 is a perspective view showing a conventional tissue tissue (toilet paper) or more

도 2는 본 고안의 일실시 예에 따른 곽티슈(화장지)종이상자 제1면의 사시도Figure 2 is a perspective view of the first surface of the tissue tissue (toilet tissue) paper box according to an embodiment of the present invention

도 3은 상기 실시 예에 따른 곽티슈(화장지)종이상자 제2면의 사시도3 is a perspective view of a second surface of the tissue paper (toilet tissue) paper box according to the embodiment

〈도면의 주요부분에 대한 부호의 설명〉<Explanation of symbols for main parts of drawing>

2. 광고란2. Advertising column

4. 제 1면4. First page

6. 제 2면6. Second page

본 고안에 따르면, 곽티슈(화장지)종이상자 겉면에는 다수개로 구획된 광고란(2)이 마련되고 각각의 광고란(2)에는 광고게재를 원하는 다수의 오토바이음식배달 혹은 서비스관련 동일업종 중 1개 배달업체의 광고(상호, 전화번호 영업내용 등)만을 게재한다. 또한 곽티슈(화장지)상자의 겉면 중 제1면(4)에는 음식관련업종의 오토바이음식배달관련업체만의 광고를 게재하며, 제2면(6)에는 음식과 관련이 없는 업종의 오토바이서비스관련업체만의 광고를 게재한다.According to the present invention, a advertising tissue (2) divided into a plurality of face tissue paper boxes is provided on the outside, and each advertising column (2) is one of a number of motorcycle food delivery or service-related businesses wanting to place an advertisement. Only show advertisements (trade names, phone number sales, etc.) from dog delivery companies. In addition, on the first side (4) of the outer surface of the tissue box, only advertisements for motorcycle food delivery companies in the food-related sector are displayed, and on the second side (6), motorcycle service for non-food-related businesses Place your own ad.

이하, 본 고안의 바람직한 실시예를, 첨부한 도면에 의거하여 설명하면 다음과 같다.Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

도 2와 도 3은 본 고안에 따른 곽티슈(화장지)종이상자의 겉면을 나타낸 사시도이다. 이를 참조하여 설명하면 도 2의 제1면(4)에는 다수개의 선으로 구획된 다수개의 광고란(2)이 마련되며 각 광고란(2)에는 음식관련 오토바이배달동일업종중에서 한 업체의 광고만 게재된다. 예를 들면 치킨, 피자, 중화요리 등의 업체의 광고가 게재된다. 또한 도3의 제2면(6)에는 다수개의 선으로 구획된 다수개의 광고란(2)이 마련되어 각 광고란(2)에는 음식과 관련이 없는 오토바이서비스관련 동일업종 중에서 한 업체의 광고만 게재된다. 예를 들면 슈퍼, 퀵서비스, 꽃집, 등의 업체의 광고가 게재된다. 이와 같이 광고가 인쇄되면 광고전단지 등과 같이 광고의 독점성이 확보된다.2 and 3 is a perspective view showing the outer surface of the tissue paper (toilet tissue) paper box according to the present invention. Referring to this, the first surface 4 of FIG. 2 is provided with a plurality of advertisement columns 2 divided into a plurality of lines, and each advertisement column 2 includes only one advertisement of a food-related motorcycle delivery company. Is published. For example, advertisements of companies such as chicken, pizza, and Chinese cuisine are displayed. Also, the second side 6 of FIG. 3 includes a plurality of advertisement columns 2 divided by a plurality of lines, and each advertisement field 2 displays only an advertisement of one company among the same industries related to motorcycle service not related to food. do. For example, advertisements of companies such as supermarkets, quick services, florists, and the like are displayed. As such, when the advertisement is printed, the monopoly of the advertisement is secured, such as an advertisement leaflet.

또한 저렴한 광고제작비와 관련하여 광고인쇄방식과 광고피인쇄체인 종이에 대해 간단히 서술하면 다음과 같다. 인쇄방식을, 판면의 구조에 따라 구분할 때, 平版印刷는 판면이 평평하며 畵線部(인쇄잉크가 묻는 면)와 非畵線部의 높이차이가 없는 것인 바, 인쇄제작기간이 짧고, 製版(표면에 인쇄잉크를 묻혀 피인쇄체에 옮기는 중개물)費가 싸기 때문에 포스터, 캘린더, 광고지 등 상업인쇄물의 주류를 이루어 세계적으로도 널리 사용된다. 그리고 광고피인쇄체는 반드시 인쇄적성을 갖추어야 하는 바, 印刷適性에 있어, 종이는 인쇄잉크의 흡수가 좋고 평활도와 탄력성이 있으며 불투명하므로, 인쇄적성을 고루 갖추고 있다.In addition, the brief description of the advertising printing method and the paper to be printed in relation to the low advertising production costs is as follows. When the printing method is classified according to the structure of the plate surface, 平版 印刷 has a flat plate surface and there is no difference in height between the line (the printing ink side) and the non-line line. Since the ink is cheap, it is widely used in the world as a mainstream of commercial prints such as posters, calendars, and handbills. In addition, the advertisement printed material must have printability. In terms of printing, the paper has good printability because the paper has good absorption of printing ink, smoothness, elasticity and opacity.

그러므로 곽티슈(화장지)종이상자를 광고물로 하여 광고내용을 인쇄함은, 광고주인 오토바이배달 혹은 서비스 관련업체에게는 평판인쇄가 가능하여 인쇄비가 저렴하고, 또한 인쇄적성을 고루 갖춘 종이에 인쇄하는 바, 인쇄가 자유롭고 선명하며 장기간 보존되는 장점이 있다.Therefore, printing advertisement contents with Kwak tissue (paper toilet paper) or above as an advertisement can be printed on paper that is low in printing cost and uniformly printable because it is possible to print flat plates for motorcycle delivery or service related companies. The advantage is that printing is free, crisp and long-term.

이상과 같이 본 고안에 의하면, 상기 곽티슈(화장지)종이상자에는 오토바이배달이나 서비스관련동종업종 중 1개 업종의 1개 업체만 인쇄되며, 이러한 업체가 여러 업종에 걸쳐 다수이기에, 광고주인 각각의 오토바이배달이나 서비스관련업체로서는 저렴한 광고비로 광고의 독점성이 보장되며, 소비자가 광고물인 곽티슈(화장지)종이상자를 自願하여 보관, 사용하므로 티슈 (화장지)가 소멸될 때까지 상당기간 광고효과를 지속한다.As described above, according to the present invention, only one company of one industry of motorcycle delivery or service-related industry is printed on the Kwak tissue paper box, and because these companies are many in various industries, each advertiser As a motorcycle delivery or service-related company, the monopoly of advertising is guaranteed with low advertising costs, and the consumer automatically stores and uses the tissues of toilet papers, which are advertisements. Lasts.

또한 소비자는 생활에 필수불가결한 티슈(화장지)를 광고기획 및 대행사로부터 무료로 공급받고, 생활에 필요한 오토바이배달 혹은 서비스관련업종의 다양한 업체의 정보를, 추가적인 시간이나 통신비용의 지출없이 얻을 수 있다. 그리고 티슈(화장지)제조업체와 종이상자제조업체 및 종이인쇄업자에게는 새로운 수요처가 생기며 광고기획 및 대행사는 새로운 수익을 창출하고 더불어 고용을 증가시킨다. 끝으로 국가로서는 불법부착물제거비용을 줄이게되어 국민세금을 절약하며 사회경제적으로는 종이자원의 낭비가 방지된다.In addition, consumers can get the necessities of living tissues free of charge from advertisement planning and agency, and get information of various companies in the motorcycle delivery or service related industries necessary for living without spending additional time or communication cost. . And tissue manufacturers, paper box manufacturers, and paper printers have new demands, and advertising agencies and agencies generate new revenue and increase employment. Finally, the state reduces the cost of removing illegal deposits, saving national taxes and preventing waste of paper resources.

Claims (1)

다수개로 구획된 광고란(2)이 마련된 곽티슈(화장지)종이상자 겉면에 오토바이배달 혹은 서비스관련업종의 광고(상호, 전화번호 및 음식메뉴나 영업내용 등)가 인쇄되며, 겉면 중 제1면(4)에는 다수의 음식관련 오토바이배달업종의 광고가 인쇄되고, 제2면(6)에는 다수의 음식과 관련이 없는 오토바이서비스관련업종의 광고가 인쇄된 곽티슈(화장지)종이상자A motorcycle delivery or service-related advertisement (such as mutual, telephone number, food menu or business details) is printed on the outside of a paper tissue box with a number of advertising spaces (2). (4) Paper advertisements of a number of food-related motorcycle delivery businesses are printed, and on page 2 (6), paper tissue boxes with advertisements of a number of food service-related motorcycle service industries are printed.
KR2020010005484U 2001-02-28 2001-02-28 Printing and advertising such as business name, telephone number and business contents of many motorcycle delivery or service related companies using various paper industry KR200233764Y1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030076941A (en) * 2002-12-18 2003-09-29 변홍근 The fusion advertisement on commodity

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030076941A (en) * 2002-12-18 2003-09-29 변홍근 The fusion advertisement on commodity

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