KR100374056B1 - Information providing system using vending machine and operating method of providing advertisement at the system - Google Patents

Abstract

The present invention relates to an information providing system, and in particular, to provide information to a plurality of specific targets using local characteristics according to the location of a vending machine, and to provide information that can provide effective advertisements together with information provision. System and informational operation.

The present invention is to enable the display of video information and advertisement for each vending machine in consideration of the characteristics according to the corresponding position by using a vending machine capable of displaying images, such as moving images, still images.

In addition, it provides information about the location of the vending machine and its local characteristics online through a separate network such as offline or the Internet, and the advertiser selects a desired location according to the target, concept, etc. of the advertisement based on the information. It is to be able to request water.

In addition, the owner of the vending machine is also easy to enter the advertising contract by providing the location of the vending machine and the corresponding information if you want to place the advertisement.

Description

Information providing system using vending machine and operating method of providing advertisement at the system}

The present invention relates to an information providing system, and in particular, to provide information to a plurality of specific targets using local characteristics according to the location of a vending machine, and to provide information that can provide effective advertisements together with information provision. System and informational operation.

Currently we live in a myriad of advertisements, and since the beginning of commerce, advertising cannot be thought of separately, and there are many ways to maximize the effectiveness of advertisements.

In particular, as the Internet is popularized, many people access the Internet to obtain a lot of information, and in addition, advertisements targeting these people are also easily encountered.

However, the advertisement through the Internet has a lot of advantages in that it can relatively target a specific target at a low cost, but in fact, the advertising effect is less than that of over-the-air broadcasting such as TV.

Advertisements are targeted to specific audiences for the purpose of selling products that are sensitive to age groups, occupations, and improving corporate image, rather than targeting unspecified majority.

In this regard, TV and newspapers can trust the advertisement with credibility, but it is difficult to maximize the effect of the advertisement for a certain large number, and the advertisement cost is more expensive than other advertisements.

However, the vending machine has the advantage of maximizing the effectiveness of advertisements targeting a specific large number, considering the location of the vending machine and its local characteristics. You can get it.

Accordingly, the present invention is to provide an advertisement using a vending machine, and to provide an advertisement system for operating the advertisement using the vending machine and a method of operating the same.

The present invention is to enable the display of video information and advertisement for each vending machine in consideration of the characteristics according to the corresponding position by using a vending machine capable of displaying images, such as moving images, still images.

In addition, it provides information about the location of the vending machine and its local characteristics online through a separate network such as offline or the Internet, and the advertiser selects a desired location according to the target, concept, etc. of the advertisement based on the information. It is to be able to request water.

In addition, the owner of the vending machine is also easy to enter the advertising contract by providing the location of the vending machine and the corresponding information if you want to place the advertisement.

1 is a block diagram showing an embodiment configuration of an advertisement operating system using the present invention vending machine.

2 is a view schematically showing the configuration of a vending machine applied to the present invention.

Figure 3 is a view schematically showing the external shape of the coffee vending machine displayable image advertisements to which the present invention is applied.

4 is a diagram illustrating an embodiment in which a broadcasting relay server of a vending machine is installed for each region in the present invention information providing system.

A vending machine database (DB) including the location information of the vending machine and the location where the vending machine is located, the regional characteristic information according to the location of the vending machine, and the vending machine type information;

An advertiser database including a list of advertisers who have requested advertisements, information on each of the advertiser's requested advertisements,

A broadcast program database storing information broadcast programs prepared for providing information and video advertisements produced by the request;

A broadcast schedule database on which broadcast schedule information is mounted to display information broadcast programs and advertisements;

A broadcasting server for broadcasting image information and advertisements to respective vending machines through a network;

Control of the processing of the system such as the advertisement request of the advertiser online and the affiliate contract of the vending machine owner, and the output of the information broadcast and the advertisement broadcast to the broadcast server according to the broadcast schedule information read from the broadcast schedule database. An operational server that controls a series of processes,

A search engine for retrieving the corresponding information from the respective databases with respect to the data requested from the operation server, and delivering the information to the operation server;

In order to display a broadcast program delivered through a network, a vending machine includes a communication interface means for connecting to an information providing operation service system through a network, and a broadcast display device for displaying information broadcast and commercial broadcast on the front surface. Characterized in that configured.

And, the characteristic information of the place according to the position of the vending machine mounted in the vending machine database is characterized in that the characteristic information of the place, such as university, hospital.

The regional characteristic information according to the position of the vending machine is characterized by local characteristic information such as the floating population and age group.

And, the type of vending machine is characterized in that the type information of the vending machine according to the sale, such as coffee, beverages.

The vending machine database may further include daily average sales amount information of the vending machine.

And, the advertisement providing operation method based on such a system is as follows.

The process of signing up for advertising with advertisers and entering into vending machine affiliate agreements with vending machine owners, either offline or online;

Searching for a vending machine corresponding to the corresponding advertisement requested by the advertiser from the vending machine database to determine the vending machine for outputting the commercial;

An advertisement production process for producing a corresponding advertisement and mounting the advertisement in a broadcasting program database, creating a broadcasting schedule for a vending machine in which the advertisement is to be output, and placing the advertisement in a broadcasting schedule database;

And a procedure of a broadcast output process of searching for a broadcast schedule database and broadcasting the corresponding advertisement stored in the broadcast program database at the corresponding time between the information broadcasts or with the information broadcasts.

The present invention having such a feature is to provide the appropriate information in consideration of the local characteristics of the vending machine is installed, and through this it is possible to maximize the advertising effect for a specific large number of advertisers desired. It provides the advertiser with the regional characteristics of the vending machine, which allows the advertiser to request advertisements, and allows the system to conduct commercials through the network of vending machines installed at each location. With reference to the embodiment shown in Figure 1, the configuration and operation will be described as follows.

1 is a view showing a schematic configuration of an information providing system using the vending machine of the present invention.

The broadcaster system 10 is connected to each of the vending machines 30 that are affiliated with each other through a network, and is configured such that the advertiser 20 and the vending machine owner 40 can be connected through the network.

At this time, the network may be configured as the Internet, it may be made of a separate network.

The broadcaster system 10,

Locations and vending machines of affiliated vending machines to provide advertisers 20 and vending machine owners 40, which are connected via the network, to provide vending (displayed affiliated vending) information that can be displayed by commercials. A vending machine database (1) containing characteristic information of a place where is located, local characteristic information according to the location of the vending machine, vending machine type information, an advertiser database (2) including a list of advertisers requested to advertise, and information A database unit comprising a broadcast program database 3 for storing a broadcast program produced for provision and a requested video advertisement, a broadcast schedule database 4 storing a broadcast schedule,

A broadcasting server 5 for transmitting information broadcasting and advertising broadcasting to vending machines in each region connected to a network according to a broadcasting schedule;

Providing information and online advertisement request processing of affiliated vending machines about advertisement targets, types of products and businesses to be advertised, desired locations for advertisements requested by advertisers 20 connected through the network, and owners of vending machines. Operation server (6) for receiving and processing a new affiliate contract from (40),

And a search engine 60 for retrieving information from the database units corresponding to the requested information and providing the corresponding information to the operation server 6 or the broadcast server 5.

2 is a block diagram schematically showing the configuration of the vending machine to be applied to the present invention. Referring to FIG.

The vending machine 30 includes a communication interface unit 31 for transmitting and receiving data through a network, an image processing module 32 for processing and controlling the data provided from the communication interface unit 31 on a screen, and an image. The display means 33 is mounted on one side of the front side of the vending machine 30 to display an advertisement, and comprises a speaker 34 for sound output.

The operation process of requesting an advertisement in the advertisement providing system using the present invention vending machine configured as described above and providing the requested advertisement to the affiliated vending machine is as follows.

[Vending machine affiliate agreement process]

First, the operator of the broadcaster system 10

Bargaining agreement with the vending machine owner 40, both online and offline methods are possible.

In the case of online, the owner of the vending machine 40 accesses the operation server 6 through the website of the Internet to apply for a franchise. The information about the type of the vending machine owned, the location of the vending machine, and the vending machine is provided. Once entered, the merchant application is complete.

Here, when the vending machine owner 40 requests the location of the vending machine for which the vending machine is currently registered or the commercial is being displayed, the operation server 6, like the request of the advertiser 30 to be described below, automatically participates in the currently affiliated auto. The location information of the vending machine can be displayed.

In addition, according to an embodiment, the operator may adaptively provide the information mounted in the database unit according to the information provision authority set in the broadcaster system 10.

Thereafter, the operator of the operation server 6 examines the detailed information of the vending machine applied for affiliated online through the offline in addition to the information of the vending machine entered through the online and trusts the vending machine in the vending machine database 1. It will be mounted as information.

At this time, the vending machine information of the vending machine database (1),

Type information of the vending machine according to the type of coffee (coffee, beverages), location information of the vending machine, location characteristic information of the place where the vending machine is installed (hospital, school, etc.), floating population, age group, It includes local characteristic information indicating gender, etc., and the data entered by the vending machine owner 40 is verified, and the operation server 6 surveys the operator and mounts the information in the vending machine database 1. Done.

[Information broadcasting program production process]

Using the location characteristic information and regional characteristic information of the vending machine from the vending machine database 1 as described above, the operator prepares an information broadcasting program corresponding to the vending machine.

For example, an information broadcast program may be a newspaper article, and may include a number of notices and contents of a region, and a video program that introduces the region. It is mounted in the database 3.

The broadcast schedule information is stored in the broadcast schedule database 4 for the broadcast program thus produced and stored.

[Ad request process]

In the operation server 6, when the advertiser 20 enters the information on the type of business, the type of product, the desired location, the advertisement target, the age group, and the desired commercial area, the search engine 7 is connected to the advertiser 20 to request an advertisement. The corresponding information is searched through and provided to the advertiser 20.

For example, if the item to be advertised by the advertiser 20 is jeans aimed at 20s, the advertiser 20 searches for a vending machine located in a place where 10 to 20s go. In this case, young people such as vending machines or university roads in Gangnam, Search for vending machines located in many places

The search engine 7 shows the vending machine having information corresponding to the object input by the advertiser 20 among the affiliated vending machines from the vending machine database 1.

Here, if different floating populations are generated for each time zone according to the location characteristics and regional characteristics, the vending machine information for each time zone may be displayed together.

The vending machine information displayed in this way can be displayed whether or not there is an advertisement currently being displayed from the broadcast program database 4, or whether or not advertisement display is displayed for each time zone.

In this case, the advertiser 20 currently requested by the advertiser has previously requested the advertisement from the advertiser database 2, and if the advertisement has been requested before, it may reflect the preference of the advertiser 20.

Here, in addition to the vending machine affiliated with another embodiment, the operator of the operation server 6 may display the location of the vending machine that has obtained information by self-investigation and information thereof, in which case the advertiser 20 is not affiliated. If you choose a vending machine that does not have the ads, you can enter into an affiliate contract by contacting the owner of the vending machine 40 offline after accepting the advertisement.

At this time, the information indicating that the member is not affiliated may also be displayed.

Afterwards, when the advertiser 20 selects a vending machine to make an advertisement request, the operator of the server 50 contacts the advertiser 20 offline, and checks the same matters as described above. The desired video advertisement will be produced.

The video advertisement produced as described above is stored in the broadcast program database 3 on which the information broadcast program is mounted.

At this time, the operator determines the total broadcast time of the advertiser and the video advertisement, and in what time zone, the determined items are stored as schedule information in the broadcast schedule database 4.

[Information broadcasting and advertisement provision process]

Hereinafter, the broadcast providing process will be described.

The broadcast server 5 reads the broadcast schedule from the broadcast schedule database 4 so that information broadcast and selected advertisement broadcast for each local location or common can be made.

The broadcast server 5 reads the broadcast schedule from the broadcast program database 4 and outputs the broadcast program through the network to the corresponding vending machine 30 in accordance with the corresponding time.

When the broadcast server 5 makes a request to the search engine 7 for the vending machine 30 meeting the corresponding broadcast schedule, the search engine 7 searches for the corresponding broadcast program from the broadcast program database 3 and broadcast server. To (5).

Thereafter, the broadcast server 5 transmits the received broadcast program to the corresponding vending machine 30 through a network so that the broadcast program can be displayed.

At this time, the broadcast program is produced and mounted in the broadcasting company system 10, and according to the broadcast schedule information, the advertisement broadcast is included in each of the time selected by the public service advertisement, main article contents, notifications, etc. According to the schedule information, it is broadcast.

In this case, the advertisement broadcast may be broadcast (displayed) between the information broadcasts as described above, or may be displayed together with the banner advertisement on the information broadcast.

In addition, in the case of the vending machine 30 installed in a university, a hospital, etc., by being notified of a notification matter through an e-mail or the like from a corresponding place, it is possible to easily display a notice and the like.

3 is a view schematically showing an external shape of a coffee vending machine which can display a video advertisement to which the present invention is applied.

4 is a view showing an example in which a broadcasting relay server of a vending machine is installed for each region as another embodiment of the present invention information providing system.

As shown in FIG. 4, a broadcast relay server 50 may be installed for each region to receive a broadcast from the broadcast operator system 10 and to display a broadcast program on a corresponding vending machine 30.

[Example of sensor]

In addition, in FIG. 2, the sensor unit 35 is further configured to detect the state of the internal contents of the vending machine and accordingly determine the state of the contents provided to the owner 40 of the vending machine or the manager thereof. You can do that.

The sensor unit 35 is installed on each part of the provided content, to guide the result to the vending machine owner 40 by e-mail according to the set time interval or detection result,

For example, in a coffee vending machine, if a sensor is installed at a predetermined position from an outlet of coffee, prim, sugar, etc., the detection result is transferred to the image processing control module 32 when the amount of the corresponding content falls below a certain level. The image processing control module 32 transmits the detection result to the vending machine owner 40 via an e-mail via the network.

Vending machine owner 40 can remotely monitor the current state of the vending machine 30 through the e-mail delivered in this way, it is possible to conveniently manage the vending machine 30.

In addition, since the coffee sales volume count value can be read as a sensor to calculate daily sales volume, this information is also notified to the vending machine owner 40 via e-mail so that the vending machine owner 40 can transmit it to the broadcasting company system 10. By including the information in the vending machine database 1, it is possible to inform the advertiser 20 of the relative advertising effect.

In another embodiment, the daily sales volume information can also be transmitted to the commercial operator system 1 by email from the vending machine 30 via the network, thereby avoiding the vending machine owner 20.

In the case of such a coffee vending machine, the user of the vending machine stays in the vending machine for the time that the coffee is withdrawn (about 15 seconds), thereby maximizing the advertisement effect compared to other vending machines.

In addition, as described above, in the case of a coffee vending machine, it is possible to easily calculate the average daily consumption (about 150 cups) through the in-machine counter, so that the automatic vending machine database can be continued through the contract with the affiliate vending machine owner. When updating the daily average sales volume of the vending machine, advertisers may be provided with relative advertisement effect information about the vending machine where their advertisement is currently displayed.

Through this process, the request and production of the advertisement is made, and the advertiser 30 pays the publication cost of the advertisement, and the operator of the broadcasting company system 10 pays some of its profits to the affiliated merchant. do.

As described above, it is possible to increase the effectiveness of the advertisement by enabling the adaptive advertisement for a specific large number desired by the advertiser with various information depending on the location of the vending machine, the location characteristics and the local characteristics of the vending machine is installed.

By providing the advertiser with information about the vending machine, it is possible for the advertiser to easily and selectively request advertisements online.

In the case of a vending machine located in a university, hospital, etc., a service for notifications of a corresponding place may be provided, thereby providing convenience to the owner of the vending machine or an operator of the place.

Claims (9)

A vending machine database (DB) including the location information of the vending machine and the location where the vending machine is located, the regional characteristic information according to the location of the vending machine, and the vending machine type information; An advertiser database including a list of advertisers who have requested advertisements, information on each of the advertiser's requested advertisements, A broadcast program database storing information broadcast programs produced for providing information and video advertisements produced by the request; A broadcast schedule database on which broadcast schedule information is mounted to display information broadcast programs and advertisements; An ad server for broadcasting video information and advertisements to respective vending machines through a network; A series of systems for outputting information broadcasts and commercials to broadcast servers in accordance with broadcast schedules read from the broadcast program database and control of system processing such as advertisement request of advertisers and affiliate contract of vending machine owners online. An operation server controlling the process, A search engine that retrieves the corresponding information from each of the databases for the data requested from the operation server, and delivers the information to the operation server; In order to display a broadcast program delivered through a network, a vending machine includes a communication interface means for connecting to an information management service system via a network, and a broadcast display device for displaying information broadcast and commercial broadcast on the front surface. Information providing system using a vending machine, characterized in that configured. According to claim 1, wherein the vending machine is a sensing means for measuring the quantity and sales of the contents sold, and according to the results detected from the sensing means to the broadcaster system or vending machine owner or both via a network Information providing system using a vending machine, characterized in that it further comprises a detection result notification means for informing the result. The information providing system using the vending machine according to claim 2, wherein the detection result notification means uses an e-mail. 3. The information providing system using a vending machine according to claim 1 or 2, wherein the characteristic information of the place according to the position of the vending machine mounted in the vending machine database is local characteristic information such as a university or a hospital. The information providing system using a vending machine according to claim 1 or 2, wherein the regional characteristic information according to the position of the vending machine is regional characteristic information such as a floating population and an age group. The information providing system using the vending machine according to claim 1 or 2, wherein the type of the vending machine is information on the type of the vending machine according to the sales product such as coffee and beverages. The information providing system using the vending machine according to claim 1 or 2, wherein the vending machine database further includes daily average sales information of the vending machine. The process of signing up for advertising with advertisers and entering into vending machine affiliate agreements with vending machine owners, either offline or online; Searching for a vending machine corresponding to the corresponding advertisement requested by the advertiser from the vending machine database to determine the vending machine for outputting the commercial; Creating a corresponding advertisement and mounting the advertisement in a broadcast program database, creating a broadcast schedule for a vending machine in which the advertisement is to be output, and preparing the advertisement in the broadcast schedule database; And a broadcast output process of searching for a broadcast schedule database and outputting the corresponding advertisement stored in the broadcast program database at the corresponding time between the information broadcasts or the information broadcasts to the corresponding vending machine. How to operate advertising services using vending machines. The method of claim 8, wherein the vending machine provides daily sales volume information to the advertiser to inform the advertiser of the effect of the broadcasted advertisement through the commercial output process.