KR20010091283A - Internet Advertise - MUD Game System - Google Patents

Internet Advertise - MUD Game System Download PDF

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Publication number
KR20010091283A
KR20010091283A KR1020000012803A KR20000012803A KR20010091283A KR 20010091283 A KR20010091283 A KR 20010091283A KR 1020000012803 A KR1020000012803 A KR 1020000012803A KR 20000012803 A KR20000012803 A KR 20000012803A KR 20010091283 A KR20010091283 A KR 20010091283A
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game
internet
advertisement
mud
combined
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KR1020000012803A
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Korean (ko)
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이훈행
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이훈행
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Priority to KR1020000012803A priority Critical patent/KR20010091283A/en
Priority to PCT/KR2000/000272 priority patent/WO2001069512A1/en
Priority to AU34628/00A priority patent/AU3462800A/en
Publication of KR20010091283A publication Critical patent/KR20010091283A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/80Special adaptations for executing a specific game genre or game mode
    • A63F13/822Strategy games; Role-playing games
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2250/00Miscellaneous game characteristics
    • A63F2250/22Miscellaneous game characteristics with advertising
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/40Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterised by details of platform network
    • A63F2300/401Secure communication, e.g. using encryption or authentication
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/40Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterised by details of platform network
    • A63F2300/407Data transfer via internet
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/53Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers details of basic data processing
    • A63F2300/532Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers details of basic data processing using secure communication, e.g. by encryption, authentication
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5506Details of game data or player data management using advertisements
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/80Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game specially adapted for executing a specific type of game
    • A63F2300/807Role playing or strategy games

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Multimedia (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: An Internet advertisement-MUD game system is provided to enable a user to recognize at least one company advertisement while playing game, and drastically reduce manufacturing costs. CONSTITUTION: A web server is constructed base on Internet. A TCP/IP(Transmission Control Protocol/Internet Protocol) is connected to Internet by a router, a CSU(Channel Service Unit) and a user payment certification server. A user's terminal is connected by Internet to make a MUD game proceed. While the MUD game proceeds by the web server, a configuration element of the MUD game and an advertisement are combined. An advertisement is combined in a battle element including various goods, buildings, etc., which have an influence on energy or marks. An advertisement is combined in a game element provided from a server computer necessary for acting of a character of the game. Advertisement is combined in a game progress element including a mission to be performed by a player during the game.

Description

인터넷 광고- 머드 게임 시스템{Internet Advertise - MUD Game System}Internet Advertisement-Mud Game System

본 발명은 인터넷 이용자가 무료로 게임을 즐길수 있도록 하고, 게임 진행과정에서 광고 내용을 인지하도록 하여 광고효과를 창출하는 인터넷 광고 - 게임 시스템에 관한 것이다.The present invention relates to an Internet advertisement-game system that allows an internet user to enjoy a game for free and to create an advertisement effect by recognizing advertisement contents in the course of a game.

주지하는 바와 같이 기존의 인터넷상에서 흔히 사용되는 배너 광고는 HTML 코드를 활용하여서 된 것으로 광고주가 원하는 홍보효과의 창출만을 목표로 하여 제작되는 것이므로 이용자에게 호감을 주지 못하는 경우가 많으며, 따라서 이용자를 설득하지 못하여 원하는 홍보 효과를 얻지 못하게 되는 문제점이 있다. 그 결과 근래에는 배너 삭제 소프트웨어를 사용하면서까지 배너 광고를 차단하는 이용자가있는 실정이다.As is well known, banner advertisements commonly used on the Internet are made by using HTML code, and are produced only for the purpose of generating the promotional effect desired by the advertiser. There is a problem that does not get the desired publicity effect. As a result, in recent years, there are users who block banner advertisements even while using banner deletion software.

그러므로 최근에는 광고를 클릭하여 광고를 보는 횟수에 따라 또는 당첨으로 포인트나 경품을 제공하는 방식도 동원되고 있으나, 해당 포인트나 경품을 받기 위하여 많은 시간적 노력이 요구되며, 당첨확률이나 제공 포인트가 너무 낮아 중간에 포기해 버린다든지 오히려 짜증을 유발시켜 반감을 갖게 되는 경우가 많으며, 따라서 광고 효과가 저조하게 되어 광고주의 관심을 끌지 못하고 있는 문제점이 있다.Therefore, in recent years, the method of providing points or prizes by the number of times the user clicks on an advertisement or winning a prize has been mobilized, but a lot of time is required to receive the points or prizes, and the probability of winning or providing points is too low. In the middle of giving up or rather irritating to cause a lot of reactions, there is a problem that does not attract the attention of the advertiser due to the low advertising effect.

더구나 이러한 온라인 광고는 광고비보다 제작비가 많이들므로 광고주의 과중한 경제적 부담이 불가피한 실정이다.Moreover, such online advertising costs more than advertising costs, so the heavy economic burden of the advertiser is inevitable.

뿐만 아니라, 웹사이트 운영자의 입장에서 보면 이용자에게 각종서비스를 제공하면서 극히 제한적인 시간과 화면을 활용하여 배너 광고를 판매하여야 하는 것이므로 충분한 수익을 확보하기 어려운 문제점이 있는 것이다.In addition, from the standpoint of the website administrator, it is difficult to secure sufficient profits because it is necessary to sell banner advertisements using extremely limited time and screens while providing various services to users.

또한, 결정적으로 최근에는 인터넷 이용자의 급격한 증가와 함께 인터넷 광고도 급속히 증가하고 있으며, 이로 인하여 이용자들이 통상적인 배너 광고에 더 이상의 관심을 보이지 않고 있을 뿐만 아니라, 인터넷 이용자들이 미리 작정한 목표를 달성하기 위하여 웹사이트를 검색하고 활용하고 있으므로 전통적인 배너 광고 만으로는 이용자들의 시선을 끌지 못한다는 근본적인 문제점이 있는 것이다.In addition, in recent years, with the rapid increase in the number of Internet users, the number of Internet advertisements is increasing rapidly. As a result, the users are not interested in the usual banner advertisements, and the Internet users are not able to achieve their goals. In order to search and utilize a web site, there is a fundamental problem that traditional banner advertising alone does not attract users' attention.

상술한 종래의 문제점을 감안하여 본 발명의 제1목적은 인터넷 이용자가 무료로 게임을 즐길수 있도록 웹사이트를 구축하고, 웹사이트에 의하여 진행되는 게임의 내용중에 광고 내용이 자연스럽게 인식되도록 하여 이용자가 즐거운 마음으로 게임을 즐길수 있도록 한 인터넷 광고 - 게임 시스템을 제공함에 있다.In view of the above-mentioned conventional problems, the first object of the present invention is to construct a website so that Internet users can enjoy a game for free, and to make the contents of the advertisement naturally recognized in the contents of the game played by the website, thereby making the user enjoyable. It is to provide an internet advertising-game system that allows you to enjoy the game with your mind.

본 발명의 제2목적은 인터넷 이용자가 게임을 즐기는 동안 하나 이상의 회사 광고 내용을 인식할수 있도록 한 인터넷 광고 - 게임 시스템을 제공함에 있다.It is a second object of the present invention to provide an internet advertisement-game system that enables an internet user to recognize one or more company advertisement contents while playing a game.

본 발명의 제3목적은 인터넷상에서 제공되는 게임에 광고 내용이 포함되도록 하여 여타 매체를 이용한 경우보다 제작비용이 월등이 감소될수 있도록 하여서 된 인터넷 광고 - 게임 시스템을 제공함에 있다.A third object of the present invention is to provide an internet advertisement-game system in which a content provided in a game provided on the Internet is included so that the production cost can be reduced more than in the case of using other media.

도1는 본 발명에 의한 광고 - 머드 게임 시스템의 전체적인 구성도.1 is an overall configuration diagram of an advertisement-mud game system according to the present invention.

도2은 본 발명에 의한 광고 - 머드 게임 시스템의 전체적인 작동 순서를 보이는 흐름도.Figure 2 is a flow chart showing the overall operation sequence of the advertising-mud game system according to the present invention.

상술한 목적을 달성하기 위하여 본 발명은 상술한 목적을 달성하기 위하여 본 발명은 인터넷을 기반으로 하여 구축되는 웹서버, 미디어서버 및 메일서버가 TCP/IP(TRANS-MISSION CONTROL PROTOCOL/INTERNET PROTOCOL)가 라우터 및 CSU(CHANNEL SERVICE UNIT)에 의하여 인터넷에 접속됨과 아울러 인터넷에 의하여 이용자의 단말기가 연결된다. 이러한 본 발명은 먼저 미디어서버에 게임운영에 필요한 각종 오디오, 비디오 애니메이션등 멀티미디어 정보가 미디어서버에 의하여 제공되는 것이며, 특히 이용자에게 주문형 비디오 시스템을 제공하기 위하여 유용하게 사용된다.In order to achieve the above object, the present invention provides a web server, a media server, and a mail server built on the Internet, TCP / IP (TRANS-MISSION CONTROL PROTOCOL / INTERNET PROTOCOL). In addition to being connected to the Internet by a router and a CHANNEL SERVICE UNIT, the terminal of the user is also connected by the Internet. The present invention is to provide multimedia information such as audio, video animation, etc. necessary for game operation in a media server, and is particularly useful for providing a video system on demand to a user.

본 발명을 첨부된 도면을 참조하여 상세히 설명하면 다음과 같다.Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

먼저, 통신망을 통하여 할수 있는 어드밴처(ADVANTURE ), 롤 플레잉(ROLEPALAYING), 시뮬레이션 게임(SIMULATION GAME)등을 통칭하여 머드게임(MUD ( MULTI USER DIMENSION ) GAME)이라 하며, 이러한 머드 게임은 각 사용자가 텔넷프로토콜(TELNET PROTOCOL)을 통하여 서버컴퓨터에 접속한 뒤 각각 하나의 역할을 받아 자신의 역할을 수행하는 것이다. 이러한 머드게임에서는 3차원의 시뮬레이션을 통해 가상의 세계에서 자신의 역할을 수행하는 역할 수행 게임이며, 사용자들을 실시간으로 연결하여 그들이 하고 있는 게임 안에서의 세상을 바꾸어 가는 것이다. 또한, 이러한 어드벤처 게임은 수시로 변화하는 상황하에서 주인공이 탐험이나 모험을 통하여 목적을 달성하는 게임이며, 게임을 운영하는 서버측에서 수시로 주어지는 상황에 대처하여 명령을 주어 줄거리를 만들어가는 것이다.First, MUD (MULTI USER DIMENSION) GAME is commonly known as ADVANTURE, ROLEPALAYING, SIMULATION GAME, etc., which can be done through a communication network. After connecting to the server computer through the protocol (TELNET PROTOCOL), each of them takes one role and plays its role. In this mud game, it is a role-playing game that plays its role in the virtual world through three-dimensional simulation, and changes the world in the game they are playing by connecting users in real time. In addition, such an adventure game is a game in which the main character achieves a goal through exploration or adventure under the ever-changing situation, and creates a plot by giving a command in response to a situation frequently given by the server operating the game.

또한 롤플레잉 게임 역시 서버컴퓨터에 의하여 진행되는 게임의 일종이며, 어떤 이야기를 설정하고 사용자 각자가 등장인물의 역할을 맡아서 진행하는 것이며, 사용자 각자가 회화로 게임을 진행해 나가는 것이다.In addition, role-playing games are a kind of game played by a server computer, and a story is set, each user plays a role of a character, and each user proceeds with a conversation.

아울러, 시뮬레이터 게임은 현실 상황을 재현하거나 모의적으로 하는 시행하는 것이며, 비행기 조종에 관한 플라이트 시뮬레이션, 자동차 운전등에 관한 드라이빙 게임, 전쟁을 시뮬레이트( SIMULATE )한 게임, 도시를 건설하는 게임등 각종 다양한 것이 있다.In addition, the simulator game is to reproduce or simulate the real situation, and a variety of things such as flight simulation for airplane control, driving game for driving a car, SIMULATE game, city building game, etc. have.

본 발명에서는 이러한 여러 가지 게임들의 진행과정중 서버컴퓨터에서 제공하는 등장인물등 게임적요소와 획득점수에 영향을 주는 전투적 요소 그리고 주어진 플레이어가 수행하여야 할 임무등 게임진행적요소와 도형 상표, 문자상표등 광고내용을 결합하여 줌으로써 게임 진행과정에서 흥미를 느낀 이용자가 스스로 도형,문자 상표를 찾거나 인식할수 있도록 하여 탁월한 광고효과를 창출한다.In the present invention, the game elements such as the characters provided by the server computer during the course of these various games and the combat elements affecting the score, and the game progress elements such as the task to be performed by the given player, figure trademarks, characters By combining advertisement contents such as trademarks, users who are interested in the process of the game can find and recognize figures and text trademarks on their own to create excellent advertisement effects.

예를 들면 스타크래프트의 머린은 전투 도중 부상을 입게 되는데 부상당한 머린을 매딕이 치료해주게 되는 것이나, 매딕을 없애고 머린 자신이 특정회사의 상표가 표기된 약이나 음료수등을 취하면 에너지가 회복되거나 특정회사의 상표가 인쇄된 담배를 피우면 이 경우에도 에너지가 회복되는 형태로 게임을 운영하게 되는 것이다. 아울러, 게임의 배경에 특정회사의 간판을 표시하여 광고 효과를 얻을수 있게 되는 것이다.For example, StarCraft's Merlin is injured during battle, where the medic treats the injured Merlin, or if he gets rid of it and takes the medicine or drink labeled by the specific company, Energy recovers or If you smoke a cigarette with the trademark, you will run the game in a way that restores energy. In addition, by displaying the signage of a specific company in the background of the game it is possible to obtain the advertising effect.

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이러한 본 발명을 도2 및 실시예에 따라 더욱 상세히 설명하면 다음과 같다.If the present invention will be described in more detail according to Figure 2 and the embodiment as follows.

(실시예)(Example)

본 실시예에서는 회원이 신규/미등록회원인 경우에는 회원정보를 등록받을수 있도록 하고 제한적 사용이 가능하도록 하며, 기존회원으로서 인증되지 않는 회원인 경우에는 가입여부를 재확인하고 가입되어 있는 경우에는 결제 완료 고객여부를 판단하여 결제 완료 고객인 경우에 한하여 입금확인후 정상 사용이 가능하게 하고 입금확인이 되지 않는 회원은 제한적 사용만이 가능하도록 한다.In this embodiment, if the member is a new / unregistered member, the member information can be registered and limited use is possible. If the member is not authenticated as an existing member, the member confirms the subscription and if the member is registered, completes the payment. Only after the payment is confirmed, the normal use is possible after the payment is confirmed and only the limited use is available to the members who do not confirm the payment.

여기서 제한적 사용이란 정상적인 게임을 제공받지 못하는 형태의 제한된 사용을 의미한다. 또한 정상적 사용자인 경우에는 사용자 ID와, 비밀번호를 입력받기위한 창이 마련된 인증화면이 송출되었을시 사용자가 ID와 비밀번호를 입력하면 이는 인증서버로 송출되어 승인시 인증 완료후 게임을 선택하여 정상적 사용이 가능하게 된다.Limited use here means limited use in a form in which normal games are not provided. Also, in case of normal user, when an authentication screen with a window for inputting a user ID and password is sent out, if the user enters ID and password, it is sent out to the authentication server. Done.

이때 머드게임의 일종인 머그삼국지를 선택하였다면 게임의 접속시 "MUG 삼국지에 오신걸 환영합니다"라는 메시지가 서버에서 송출된다. 이어서 캐릭터 얼굴 선택, 국가선택을 입력받기 위한 화면이 송출된다. 이어서 사용자가 게임의 종류와 특정게임을 선택하며, 방 개설 및 탐색을 실시하게 된다. 이어서 개설된 방에 입장하여 접속자중 원하는 상대방/동료를 선택하며, 메시지 전달과 문자호출등을 하게 되면 서버는 이를 인지하여 게임을 시작하게 된다. 아울러, 게임을 위한 환경설정을 하여야 하고, 게임내의 메인 메뉴의 옵션을 눌러 환경 설정을 누르면 소리, 속도, 경로, 이야기창, 해상도의 설정등 환경설정을 위한 첵크박스(CHECK BOX)가 나타나고 이를 정상적으로 첵크하면 서버는 화상데이타와 음성데이타등을 정상적으로 송출하여 사용자는 원하는 환경에서 게임에 임할수 있게 된다. 이때 게임은 사용자 ID에 따라 급수가 배정되도록 하여 급수에 맞는 수준과 속도로 진행한다. 또한, 웹서버는 1:1 또는 1: 다수 혹은 다수 : 다수의 형태로 게임을 진행하게 되는 것이며, 수행과제가 부여되는 것이다. 이러한 일련의 과정은 환경설정과정에서 정하여 지도록 하면 된다.At this time, if you select Mug Three Kingdoms, which is a kind of mud game, the message "Welcome to MUG Three Kingdoms" will be sent from the server when the game is connected. Subsequently, a screen for receiving character face selection and country selection is sent. Then, the user selects a type of game and a specific game, and opens and searches a room. Next, enter the opened room, select the desired partner / colleague among the accessor, and when the message delivery and text calls, the server recognizes it and starts the game. In addition, you need to set the environment for the game. If you press the option of the main menu in the game and press the environment setting, the check box for the environment setting such as sound, speed, path, story window, resolution setting, etc. appears. When checked, the server sends out video data and audio data normally so that the user can play the game in the desired environment. At this time, the game is assigned to the water supply according to the user ID to proceed to the level and speed for the water supply. In addition, the web server is to play the game in the form of 1: 1 or 1: many or many: many, and the task is assigned. This series of steps can be defined in the configuration process.

이러한 캐릭터는 준비포인트를 쌓아 자신의 능력을 향상시키게 되는바, 예를 들면 성벽강화와 상업이며, 정벌, 방어등 전쟁활동이 될 수 있다.These characters will improve their abilities by accumulating preparation points, for example, strengthening walls and commerce, and can be war activities such as conquest and defense.

이러한 준비포인트를 얻기 위하여 성벽을 쌓는 암석에 예를 들면 "LG"상표가 표기된 것일수 있고, 상업에서는 "SAMSUNG"상표가 표기된 책이나 옷등을 사고 파는형태로 광고가 실시될수 있다. 또한, 정벌, 방어등 전쟁활동중에는 "E-MART"간판이 걸린 상점에서 식량을 구입하도록 하고, 식량의 포장지에 특정 식품회사의 상표가 인쇄되도록 하여 캐릭터가 섭취하였을시 힘이 강하게 되도록 하여 단순 광고수준을 넘어 특정 식품회사의 이미지 선양에 도움을 주도록 하는 것이다.In order to obtain these preparation points, the rock for which the walls are built may be marked with, for example, the "LG" trademark. In commercial, the advertisement may be bought and sold in the form of buying and selling books or clothes marked with the "SAMSUNG" trademark. In addition, during war activities such as conquest and defense, the food is purchased at the store where the "E-MART" sign is put, and the food label is printed on the food packaging so that the character becomes stronger when ingested. It goes beyond the standard to help improve the image of a particular food company.

또한, 전쟁활동중에 캐릭터의 신발을 특정 신발회사의 상표가 표기된 것으로 신게 되면 캐릭터의 움직임이 빠르게 되도록 하여 특정 신발회사의 이미지가 상승될수 있도록 한다. 아울러 국지전을 벌이는 도중 병사들이 부상을 당했을 때 전투력을 회복하려면 "파워에이드" 공장을 짓고, "파워에이드"를 생산하여 부상병이 마실수 있게 한다. 또한, 국지전 도중에 병력이 열세일 때 다른 지역에 주둔하고 있는 아군의 지원을 요청하기 위하여 명령에 의한 정상적 이동에 20초가 소요되던 것을 게임화면중 어느 한곳에 숨겨진 "모토로라"무전기를 사용하면 3초이내에 아군 지원 병력이 도달된다. 이러한 과정으로 게임을 진행하여 경험치가 상승하게 되면 군사의 수와 백성의 수가 증가하게 되고, 본격적인 전투활동을 하게 된다. 이를 위하여 도적소탕과 같은 수월한 절차를 거쳐서 본격적인 적성(敵城)공격에 나서게 된다. 이러한 적성공격은 충분한 훈련과 발석거, 연노등도 구입하여 준비하여야 하는데 본 발명에서는 발석거에 의하여 발사되는 돌 일부에 "IBM"등의 상호나 마크를 넣어 발사시키면 일반돌에 비하여 강한 파괴력을 갖도록 할수 있게 되는 것이다.In addition, if a character's shoes are worn as a trademark of a specific shoe company during the war activity, the character's movement is increased so that the image of the specific shoe company can be raised. In addition, to restore combat power when soldiers are injured during the local war, they build a "Power Aid" factory and produce "Power Aid" so that injured soldiers can drink. In addition, when the troops were in the middle of the local war, it took 20 seconds for the normal movement by command to request the support of allies stationed in other regions. Support troops are reached. As the game progresses through this process, the number of soldiers and the number of people increases as the experience increases, and the combat activities are carried out in earnest. To do this, they go through an easy process such as robbery and launch a full-scale aptitude attack. Such aptitude attack should be prepared by purchasing sufficient training, foot slag, and soft age. In the present invention, if a shot or a mark such as "IBM" is put into a part of the stone fired by the foot slag, it can have a strong destructive power compared to a general stone. Will be.

또한, 전쟁화면중에 캐릭터가 부상을 입었을 때 주위에 특정 제약회사의 상표가 표기된 약품을 제공하여 이를 취하면 완쾌되도록 하여 줌으로써 이용자 스스로 특정 제약회사 상표를 인식하고 해당 제품에 관한 좋은 이미지를 형성하도록 할수 있는 것이다.In addition, when a character is injured during the war screen, the drug of a certain pharmaceutical company is provided around the drug, so that it can be completed when it is taken so that the user can recognize the trademark of the specific drug company and form a good image about the product. It is.

이러한 과정으로 적성을 공격을 완료하고 승리하였을시 다시 준비포인트를 쌓기 위하여 성벽강화, 농업, 치수등의 내정활동을 실시하여 군사와 백성, 발석거, 대포등의 병기가 충분히 준비되면 다른 적성을 공격하게 되는 것이며, 이러한 과정으로 상당한 지역을 정복하게 되면 국가를 건설하게 되고, 같은 과정으로 인근의 국가들을 정복하게 되면 3국 통일을 이루게 되는 것이다.After completing the attack and winning the aptitude in this process, in order to re-establish the preparation point to carry out internal activities such as strengthening the wall, agriculture, watershed, etc., if enough weapons such as military, people, footholds, cannons, etc. are ready to attack other aptitudes If you conquer a considerable area with this process, you will build a country, and if you conquer nearby countries with the same process, you will achieve unification of the three countries.

이러한 실시예에서는 획득점수나 에너지량에 영향을 주는 전투적 요소에 광고내용이 결합된 예를 설명하였으나, 게임의 종류와 성격에 따라서는 등장인물등 게임적요소와 플레이어가 수행하여야 할 임무등 게임진행적요소에 광고내용을 결합한 형태로도 실시할수 있음은 물론이다.In this embodiment, the advertisement content is combined with the combat factors that affect the score or energy, but depending on the type and nature of the game, the game elements such as characters and the tasks that the player must perform Of course, it can also be carried out in the form of combining the advertising content with the progressive elements.

아울러, 이용자에게 화상데이타와 음향데이타등을 전송하는 서버는 웹서버와In addition, a server for transmitting image data and audio data to a user is provided with a web server.

미디어서버 그리고 인증서버로 구성되는 것이며, 이에 의하여 멀티미디어 정보 및 인증정보등을 제공받게 되는 것이다.It consists of media server and authentication server, whereby multimedia information and authentication information are provided.

이러한 본 발명에서는 이용자가 게임과정에서 높은 점수를 얻는 등 성취도가 높은 경우 광고주와 협의하여 경품을 제공하는 등 각종 인센티브를 제공할수도 있는 것이며, 이 경우 다른 이용자들에게 홍보되어 웹사이트 이용자를 늘려 광고 효과를 증진시킬수 있게 되는 것이다.In the present invention, when the user achieves high scores in the game process, the incentives may be provided in consultation with the advertiser, such as providing prizes, and in this case, the advertisements are promoted to other users to increase the number of website users. It will be able to enhance the effect.

또한, 이러한 경품 제공사실은 웹서버에서 이용자 화면에 주기적으로 공시함으로써 객관성을 입증하고 더욱 많은 이용자들이 이용하도록 유도하게 된다.In addition, the fact that these prizes are provided on the user screen periodically in the web server to prove the objectivity and encourage more users to use.

아울러, 본 발명에서는 이용자의 수를 조절하기 위하여 무료 머드 게임과 유료 머드 게임을 운영할수도 있으며, 이때에는 이용자가 이를 수신하여 금융감독원등의 지불인증서버와 연결하여 인증여부 및 승인번호를 웹서버로 송신하고 웹서버는 이를 자체 데이터 베이스에 저장함과 아울러 이용자의 단말기에 송신하여 이용자가 인증 상황을 인지하도록 한다.In addition, the present invention may operate a free mud game and a paid mud game in order to control the number of users, in which case the user receives it and connects with a payment authentication server such as the Financial Supervisory Service to verify the authentication and authorization number of the web server. The web server stores it in its own database and sends it to the user's terminal so that the user can recognize the authentication status.

그러나 만일 이용자가 지불인증서버에 의하여 인증이 거부된 경우에는 오류의 발생 가능성에 대비하여 재차 지불인증서버 의한 인증과정이 시행되도록 한 다음 인증된 경우에는 인증여부와 승인번호를 웹서버로 전송하며, 계속 인증이 거부된 경우에는 웹서버에 해당 데이터를 전송하여 통신망의 연결을 차단하게 되는 것이다.However, if the user is denied authentication by the payment authentication server, the authentication process by the payment authentication server is executed again in preparation for the possibility of an error, and if authentication is made, the authentication status and the authorization number are transmitted to the web server. If authentication continues to be denied, the data will be sent to the web server to block the connection to the network.

또한, 본 발명에서는 웹서버 및 미디어서버 그리고 관리기능을 활용하여 통상의 웹사이트에서 제공하는 채팅,메모, 문자호출과 인터넷 메일 서비스, 홈페이지 서비스등도 가능함은 물론이다.In addition, in the present invention, using a web server, a media server, and a management function, chat, notes, text calls and Internet mail services, homepage services, and the like, which are provided on a normal website, are also possible.

아울러, 본 발명에서는 게임이 표시되는 화면밖에 배너 광고를 삽입할수도 있고, 화면의 우측 또는 좌측에 광고주 웹사이트 링크를 삽입하여 추가적인 광고 효과를 기대할수도 있는 것이다.In addition, in the present invention, a banner advertisement may be inserted outside the screen on which the game is displayed, and an additional advertisement effect may be expected by inserting an advertiser website link on the right or left side of the screen.

이와 같이 하여 본 발명은 무료로 머드 게임을 즐길수 있으므로 경제적이어서 이용자를 만족시켜 줄수 있게 되고, 게임중 이용자 스스로 자연스럽게 광고주가 원하는 광고내용을 인지하게 되는 것이므로 양질의 확실한 광고 효과를 얻게 되어 광고주를 만족시켜 줄수 있게 되는 것이며, 하나의 머드 게임속에 많은 종류의 물건, 점포, 건물등이 있어서 다수의 광고 내용을 포함시킬수 있게 되어 여러회사로부터 광고를 수주할수 있으므로 웹사이트 운영자에게도 충분한 광고 수입을 제공하며, 더욱이 기존의 머드 게임에 광고를 결합시켜 게임을 운영하는 비용은 텔레비젼이나 신문, 잡지등에 광고를 게재하는 경우에 비하여 월등히 적게 들므로 적은 경비로 광고를 제작할수 있어서, 웹사이트 운영자의 수익을 증가시킬수 있게 된다.In this way, the present invention can enjoy the mud game for free, so that it is economical to satisfy the user, and because the user naturally recognizes the advertising content desired by the advertiser during the game, the user can obtain a definite advertisement effect that satisfies the advertiser. It is possible to give a large number of objects, shops, buildings, etc. in a mud game, so that it can include a large number of advertisements, so it can receive advertisements from various companies, providing sufficient advertising revenue for website operators. The cost of running the game by combining the advertisement with the existing mud game is much lower than that of displaying the advertisement on TV, newspaper, magazine, etc., so that the advertisement can be produced at a low cost, thereby increasing the profitability of the website operator. do.

결국 본 발명은 이용자가 게임에 몰두한 상태에서 광고내용을 자신들에게 반드시 그리고 절실하게 필요한 것으로 인식하게 되어 기존 광고보다 강력한 친밀도를 형성하고 태도변화를 유도할수 있게 되어 이용자는 물론 광고주에게 크게 이익이 되며, 웹사이트 운영자에게도 이익이 되는 새로운 개념의 광고매체를 확보할수 있게 되는 유용한 효과가 있다.Eventually, the present invention recognizes that the contents of the advertisement are necessarily and desperately necessary for the user while being immersed in the game, thereby forming a strong intimacy and inducing a change in attitude than the existing advertisement, which greatly benefits the user as well as the advertiser. In addition, there is a useful effect that it is possible to secure a new concept of advertising media that is also beneficial to website operators.

Claims (4)

인터넷을 기반으로 하여 구축되는 웹서버, 미디어서버및 메일서버가 TCP/IP(TRANS-MISSION CONTROL PROTOCOL/INTERNET PROTOCOL)가 라우터 및 CSU(CHANNEL SERVICE UNIT)에 의하여 인터넷에 접속됨과 아울러 이용자 지불인증서버에 연결되며 인터넷에 의하여 이용자의 단말기가 접속되어 머드 게임을 진행하도록 하여서 된 공지의 것에 있어서, 상기 웹서버에 의하여 머드게임을 진행하되, 진행되는 머드게임의 구성요소와 광고내용이 결합됨을 특징으로 하는 인터넷 광고 - 머드 게임 시스템.Web server, media server, and mail server built on the Internet are connected to the Internet by TCP / IP (TRANS-MISSION CONTROL PROTOCOL / INTERNET PROTOCOL) by router and CSU (CHANNEL SERVICE UNIT). In the well-known thing that is connected to the user terminal connected to the Internet to proceed with the mud game, the mud game is played by the web server, characterized in that the components of the mud game and the advertising content is combined Internet advertising-mud game system. 제1항에 있어서,The method of claim 1, 게임내용중 획득점수 또는 에너지량에 영향을 주는 각종 물품, 건물등을 포함한 전투적 요소에 광고내용이 결합됨을 특징으로 하는 인터넷 광고 - 머드 게임 시스템.Internet advertisement-mud game system, characterized in that the advertising content is combined with combat elements, including various items, buildings, etc. that affect the score or energy of the game content. 제1항에 있어서, 게임 내용중 캐릭터의 활동에 필요한 서버컴퓨터에서 제공하는 등장인물등 게임적요소에 광고 내용이 결합됨을 특징으로 하는 인터넷 광고 - 머드 게임 시스템.The internet advertisement-mud game system according to claim 1, wherein the advertisement contents are combined with game elements such as characters provided by a server computer necessary for the character's activity. 제1항에 있어서,The method of claim 1, 게임내용중 플레이어가 수행하여야 할 임무등 게임 진행적요소에 광고 내용이 결합됨을 특징으로 하는 인터넷 광고 - 머드 게임 시스템.Internet advertising-mud game system, characterized in that the advertising content is combined with the game progress elements such as the task that the player must perform in the game contents.
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KR20010092943A (en) * 2000-03-28 2001-10-27 변기호 An advertisement display method on playing game
KR100972301B1 (en) * 2007-03-14 2010-07-26 엠-비즈 글로벌 컴퍼니 리미티드 Method for advertising using mobile multiplayer game and system thereof

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KR20010092943A (en) * 2000-03-28 2001-10-27 변기호 An advertisement display method on playing game
KR20000036864A (en) * 2000-03-30 2000-07-05 김인성 Advertisement Method used Advertisement Insertion Type Internet Game
KR100972301B1 (en) * 2007-03-14 2010-07-26 엠-비즈 글로벌 컴퍼니 리미티드 Method for advertising using mobile multiplayer game and system thereof

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