KR20010038989A - An advertising device and method in internet - Google Patents

Abstract

PURPOSE: An Internet advertising system and method is provided to maximize the effectiveness of advertisement by making an advertiser obtain direct information for his advertisement and paying a generic user the price for reading. CONSTITUTION: A user system(100) is comprised of a user access part(110), an advertising game part(120) and a web browser(130). The user access part(110) checks whether a user can receive service provided from an advertising service company. The advertising game part(120) makes the user enjoy a game with an advertisement provided from the advertising service company. The web browser(130) connects the user to Internet when the user selects the user access part(110) and the advertising game part(120). A network(200), connected with more than one user system(100), transmits information inputted from the user system(100). A web server(300) consists of a user information database(310), an advertising image database(320), an image object module(330), and a java sublet module(340). The user information database(310) stores user private information. The advertisement image database(320) stores advertisement images and a plurality of images different from the advertisement images. The image object module(330) extracts information stored in the user information database(310) and the advertising image database(320) according to the user's selection, checks a selected item and monitors the user's reaction. The java sublet module(340) processes information in real time according to the user's reaction.

Description

Internet advertising device and method {AN ADVERTISING DEVICE AND METHOD IN INTERNET}

The present invention relates to an Internet advertising apparatus and method, and in particular, in order to enhance the corporate image through the Internet, and to increase the effect of promoting products and products, by combining a commercially available game with the corporate advertising image, the Internet accessor enjoys the game. The present invention relates to an internet advertising apparatus and method for naturally viewing advertisements.

In general, advertising techniques on the Internet are made through text, banner, e-mail, and the like.

When a general user connects to a communication service medium (communication service provider or the Internet), an advertisement provided as a text first shows a keyword in a hypertext type, and selecting this keyword expands detailed information. Such a technique provides only text and thus can be easily implemented by anyone without any technical difficulties in expression, and has an economical advantage in that the estimate is cheap because the space occupied in the entire page configuration is very small. However, considering that it is more effective to use the image to stimulate the visual sense of the recipient in terms of the expression of the advertisement, text ads cannot be expected to function properly.

With this in mind, we use the technique of graphic image, which is called 'banner advertisement'. This technique involves the use of a graphic authoring tool to complete a banner of the desired size, using techniques such as designing implicit text and graphics to inform the recipient, such as Yahoo, etc. After selecting a service medium and freeing up space, it is delivered to the general public who has access to the Internet.

Since these methods are provided unilaterally regardless of the user's intention, it is difficult to actually and concretely quantify the effects such as whether the advertisement effect is directly transmitted to the general user. The text and banners listed above have their advantages, but from the advertiser's point of view, when the public accesses the Internet or a telecommunications service provider and sees the homepage where their ads are displayed, the current viewer can view their ads. You cannot get accurate information about what you have seen or how appealed you are. In addition, the space occupied by the billboard on the entire page is too small to provide a sufficient visual effect to the communication users.

Another advertisement technique is an advertisement technique through e-mail. However, the advertisement technique through e-mail may have an adverse effect that stimulates the user's rejection.

However, the biggest limitation of existing advertising techniques in telecommunications is that potential customers are passively exposed to advertising, which contributes to the enhancement of corporate image, which is the biggest factor in advertising. I can not.

The technical problem to be achieved by the present invention is to solve such problems and limitations, by selecting the advertisement itself as a play object, the advertiser to obtain direct information about the company's advertising, and pays for the general user to read Satisfy both advertisers and customers to maximize the effectiveness of advertising.

1 is a view showing an Internet advertising apparatus according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a configuration of a window shown in the advertisement game unit of FIG. 1.

FIG. 3 is a diagram illustrating an internal configuration of an image object shown in the window of FIG. 2.

4 is a diagram illustrating an example of a card type image object of FIG. 3.

FIG. 5 is a diagram illustrating another example of the card type image object of FIG. 4.

6A to 6B are flowcharts illustrating an Internet advertisement method according to an embodiment of the present invention.

The present invention for achieving the above object is a technique implemented by a Java servlet, a programming language, after presenting a number of advertisement images made with a graphic authoring tool adopting an object-oriented concept and one advertisement image engraved with a specific picture, Internet advertising device and method using a game method that realigns through a disturbing process to allow the user to find an image engraved with a specific picture among them. When the general user finds the correct answer, the user moves to the next advertisement search. At this time, a certain score is given and is accumulated in the user information database, which becomes a resource for rewarding the advertisement.

An Internet advertisement apparatus according to an aspect of the present invention is a device that provides a service for a user connected via a network to view the advertising content according to the user's intention,

A user information database in which personal information of a user is stored;

An advertisement image database storing a first advertisement image to be notified to a user and a plurality of second advertisement images different from the first advertisement image;

The game extracts the information stored in the user information database and the advertisement image database according to the user's selection, and when the first and second advertisement images included in the advertisement image database are arranged in a combined card format, the user selects one of the card formats. An image object module that checks a user selection when the user executes and monitors the user's response; And

It includes a Java servlet module that processes information in real time according to a user's response.

The game is a game that can be found that if the user selects one of the disturbed card format, the card format is reversed, and if the selected multiple images and other specific images are shown, the correct answer is correct. Preferably, the card format inserts a specific image on the front side to be distinguished from other images, and displays the first advertisement image on the back side so that the specific image is hidden and the first advertisement image is shown at the beginning of the game. Preferably, the Java servlet module is preferably manufactured in a programming language to which an object-oriented concept is applied.

In addition, the Internet advertising method according to an aspect of the present invention

Internet advertising method that provides services through a web server so that users can view the advertisement contents displayed through the network, and has a user information database storing user's personal information and an advertising image database storing advertisement images. As

Determining whether a user is able to use a service that allows the user to access the web server and input user information;

When the member can use the service, selecting a game through the advertisement image;

When the user selects the game, after the whole image and the card type image are displayed, the image of the card type is inverted after notifying the shape and initial position of the image to be selected by the user;

Disturbing and arranging images in a card format for the user to select;

Determining whether to proceed with the game based on the result of the selected card type

It is made, including.

The user member determining step may further include storing information of the user through a predetermined form in the user information database if the user is a member who cannot receive the service.

The determining whether or not to proceed with the game may further include the step of calculating the score after storing the next image after displaying the next image if the selected image is the correct answer image, and ending the game if the correct answer image is not included.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a view showing an Internet advertising apparatus according to an embodiment of the present invention.

As shown in FIG. 1, the Internet advertisement apparatus according to an embodiment of the present invention includes a user connection unit 110 that checks whether a user can receive a service provided by an advertisement service company, and the user provides the advertisement service company. A user system having an advertisement game unit 120 to enjoy a game with an advertisement, and a web browser 130 to connect to the Internet when the user selects the user connection unit 110 and the advertisement game unit 120 ( 100); One or more user systems 100 are connected, and a network 200 such as the Internet for transmitting information input from the user system 100; A user information database 310 storing personal information of the user, an advertisement image database 320 storing advertisement images and advertisement images to be notified to the user, and a plurality of other images, and the user information database 310 and advertisements according to a user's selection An image object module 330 that extracts information stored in the image database 320, examines user's choices, and monitors the user's response, and is a programming language applying an object-oriented concept to process information in real time according to the user's response. And a web server 300 having a Java servlet module 340.

The user system 100 may be a computer used by users or may be another device for Internet access only. In addition, the user system 100 may be a user server represented by a structure in which a plurality of users are physically connected. In addition, the user system 100 may further include a modem for connecting to a network.

FIG. 2 is a diagram illustrating a window shown in the advertisement game unit of FIG. 1, and FIG. 3 is a diagram showing an internal configuration of an image object shown in the window of FIG. 2.

As shown in FIG. 2, the window shown in the advertisement game unit (1) is a whole image object 111 which is the background of the entire screen, an image object 112 on which an advertisement image is displayed, and an image object on which an image other than the advertisement image is displayed ( 113), the replay image object 114, the retry image object 115, the start image object 116, and the next progress image object 117.

The image objects 112 and 113 on which the advertisement image and the image other than the advertisement are displayed are configured in the form of a card, and the remaining image objects 114 to 117 are configured in the form of a button so as to be selected according to a user's taste.

The card-type image objects 112 and 113 disturb the user by randomly selecting and moving one or more of the designated trajectories (mixing ①②③④⑤⑥). Image objects of button type replay 114, retry 115, start 116, and next process 117 other than the card type are appropriately displayed by the method of the global image object according to the user's reaction. Appears or disappears. Here, each image object has its own attribute and method (Method or Behavior).

In the following, the above properties and methods are briefly described.

As shown in FIG. 3, the advertisement image used in the present invention is produced using a graphic authoring tool to which an Object Oriented concept is applied. Each image object is obtained from an attribute part and an image object having information of an image. Consists of the method part that receives and operates on the message. The attribute part contains information on the image and variables to be used in the method. The method part includes user selection, that is, event handling according to a mouse click event (not shown), interworking with the advertisement image database 340 and user selection. Proceed with the process accordingly. In addition, the method part is in charge of handling externally delivered messages, which is similar to a function in a procedural program. Here, the procedural program refers to a program in which a job processing process by a programming language is specified one by one, and the job processing process is sequentially processed by this procedure.

4 is a diagram illustrating an example of a card type image object of FIG. 3, and FIG. 5 is a diagram illustrating another example of a card type image object of FIG. 4.

4 is an image corresponding to the correct answer to be found by the user. The front side inserts a specific image that is distinguished from other images, and the back side that is presented a lot during the process inserts an advertisement image so that the user naturally sees the advertisement.

5 is a diagram illustrating another example of an image used in the process of FIG. 4, and the image is incorrectly processed. The front side is displayed to be distinguished from the correct image when the image object selected by the user is the correct answer, and the rear side inserts the same advertisement as the back side image described in FIG. 4 to confuse the user in progress. Ads that are inserted into the image objects shown on a page are all the same, and one advertisement strategy is applied per page.

6A to 6B are flowcharts illustrating an Internet advertisement method according to an embodiment of the present invention.

Hereinafter, an operation of the Internet advertising apparatus according to the embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The user accesses the Internet, executes the web browser 130 (S1001), and enters the site where the advertisement game is located (S1002). This means that the user is connected to a web server 300 that provides a service by selecting an advertisement image posted on the Internet. In this case, a user login process (S1003) asking whether the user can receive a service is performed. When the user information is input in a form such as a user's ID and password, the user is provided through the Java servlet module 330. This means that the information stored in the information database 320 and the user-created information are compared and asked whether the web server 300 can be accessed. If the user can receive the service, i.e., the state of the user is already stored in the user information database 320, the user's information is retrieved from the user information database 320 through the Java servlet module 330. Extraction (S1004-S1005). If the user cannot receive the service (S1006), after receiving a new registration through a predetermined form, the user information input during the registration process is recorded and stored in the user information database 320 (S1006). When the information about the user is extracted (S1005), the Java servlet module 330 opens a window for playing the advertisement game and transmits the user's information to the image object (S1007).

After the user completes the predetermined login process, the entire image object is displayed on the screen through the image object module 310 (S1008), displays and lists the appropriate number of card type image objects (S1009), and inverts each image object. By doing so, the shape and initial position of the image to be selected by the user are known (S1010). When the inversion operation is finished, the replay image object 114 and the start image object 116 appear on the screen. If you want to see the inversion of the card type image again, the user can select the replay image object 114. In order to start the game, the start image object 116 is selected (S1011). In response to the selection of the starting image object 116, each image object selects a random trajectory (S1012) and begins to disturb the user along the corresponding trajectories ①-⑥, each of which has been designated to move differently ( S1013). After the disturbance process is completed, the card-type image objects are arranged again (S1014), waiting for the user's selection, and the card-type image objects are inverted according to the user's arbitrary selection (S1015).

If the image object selected by the user is the correct answer image object (S1017), the next progress image object 117 is displayed with the correct answer message (S1018), and the next progress image object 117 adds an appropriate score based on the user information. After storing in the user information database 320 (S1019), it is asked whether or not to continue the next game (S1021). If the user selects an image object that is not the correct answer, an image object 115 asking whether to retry the game is displayed on the screen together with the indication that the game is finished (S1020), and waiting for the user's reaction, and the retry image object 115 is The process of arranging and inverting images of the card type is repeated (S1020 to S1021).

As described above, the present invention applies the advertisement image produced by the object-oriented concept graphic tool and the Internet solution technique through the Java servlet, the effect of the advertisement by real-time interaction directly contacting the corporate advertisement and the general user on the Internet. Can be maximized.

In addition, the present invention is to select the advertising itself as a target of amusement, advertisers to obtain direct information about the company's advertising, paying for the access to the general visitor to satisfy both advertisers and customers to maximize the effect of the advertisement Can be.

Claims (7)

In the Internet advertising device that provides a service to view the advertising content in accordance with the intention of the user connected through a network, A user information database in which personal information of a user is stored; An advertisement image database storing a first advertisement image to be notified to a user and a plurality of second images different from the first image; If the information stored in the user information database and the advertisement image database is extracted according to a user's selection, and the first and second advertisement images included in the advertisement image database are arranged in a combined card format, the user may select one of the card formats. An image object module that checks a user selection and monitors a user's response when the user runs a game of selecting one; And Internet servlet module comprising a Java servlet module for processing information in real time according to the user's response. In claim 1, The game is When the user selects one of the disturbed card formats, the card format is reversed, and if the selected multiple images and other specific images are shown, the correct answer is displayed. Internet advertising device. In claim 1, The card type is The front side inserts the specific image which is distinguished from other images, and the rear side displays the first advertisement image, so that the specific image is hidden and the first advertisement image is shown at the beginning of the game. Internet advertising device. In claim 1, The Java servlet module Internet advertising device, characterized in that produced in a programming language applied the object-oriented concept. Internet advertising method that provides services through a web server so that users can view the advertisement contents displayed through the network, and has a user information database storing user's personal information and an advertising image database storing advertisement images. To Determining whether a user is able to use a service that allows the user to access the web server and input user information; When the member can use the service, selecting a game through the advertisement image; When the user selects the game, after the whole image and the card type image are displayed, the image of the card type is inverted after notifying the shape and initial position of the image to be selected by the user; Disturbing and arranging images in a card format for the user to select; Determining whether to proceed with the game based on the result of the selected card type Internet advertising method comprising a. In claim 5, The user member determination step And storing the user's information in a predetermined form in the user information database if the user is a member who cannot receive the service. In claim 5, Determining whether the game proceeds If the image selected by the user is the correct image, the next image is displayed and the score is calculated and stored in the user information database.