KR20010037777A - The Method of Advertisement by using Communicable Implements and The System of That - Google Patents

Abstract

PURPOSE: An advertising method using communication equipments and a system thereof are provided to achieve the effectiveness of target advertising suitable for a specific class or the effectiveness of niche advertising displayed at a specific time by displaying character advertisements or picture advertisements at a specific time. CONSTITUTION: A base station or a mobile switching center notifies a server of the subscriber information of a communication terminal or that the communication terminal is in a specific state. The server compares subscriber information to a member database to discriminate whether the communication terminal is the member's one. In case that the communication terminal is the member's one, the server selects advertising contents to display on the communication terminal according to the specific state. The server sends the selected advertising contents to the communication terminal through the base station or the mobile switching center. The communication temporarily stores the advertising contents in its memory. The communication displays the advertising contents stored in its memory on its display part.

Description

Advertising method and system using communication device {The Method of Advertisement by using Communicable Implements and The System of That}

The present invention relates to an advertisement method using a communication device, and more particularly, a plurality of base stations or switching centers are connected by wire or wirelessly, and the base station or switching center transmits and receives data using an antenna or a wire to give information such as a call. An advertisement method using a receiving communication device, the present invention relates to an advertisement method for displaying a text advertisement, a picture advertisement or a sound advertisement on a liquid crystal screen or a speaker of the communication apparatus in a specific state of the communication apparatus.

Conventional communication devices, especially mobile phones, are "turning off" when the power is off, "calling" when a call is received, "00 unanswered calls" when not receiving a call, and "local [02] 000 when making a call. -0000 "is displayed on the LCD screen, or a phrase similar to the above is displayed, and when the text message is sent, the sent message is displayed on the screen.

In addition, Korean Patent Laid-Open Publication No. 1999-0069433 has been filed under the name of "how to put an advertisement on a ringing tone such as a mobile phone", which includes a ring when a call comes from a mobile phone, such as "Tiririri ...", "Piririk. .. "and various types of ringing tones ringing through the speaker of the mobile phone and proposes a way to place an advertisement on the ringing.

However, the phrase appears on the LCD screen, usually displays the name and time of the user of the communication device, the amount of battery, the reception sensitivity of the radio wave, and at a specific time, the contents stored in the conventional communication device are simply displayed. In addition, it played only a little information transfer role, and in the case of text message, it only displayed a specific content sent from the other party.

In addition, the technology of making the call sound ringtone has an adverse effect of causing noise pollution to people around by placing an advertisement on the ringing tone indicating that a call has come.

The present invention is to solve the problems of the prior art as described above, at the specific time, such as a call waiting state, a reception request ringing state, the absence state, such as advertising text, advertising logo or advertising screen on the LCD screen The purpose of the present invention is to provide a way to display a target advertisement for a specific class and a niche advertisement displayed at a specific time by displaying a picture advertisement.

Advertising method using a communication device according to the present invention,

A plurality of base stations or switching centers are connected by wire or wirelessly, and a computer server dedicated to an advertisement having a member database is connected to any one or more base stations or switching stations of the plurality of base stations or switching stations, and wireless from a base station or switching center. Or a portable communication device that transmits and receives data by wire and transmits and receives information such as a call, wherein any one of the plurality of base stations or switching stations is connected with subscriber information of any one communication device connected to the base station or switching center. A notification step of notifying the server, via a base station or exchange station to which the server is connected, that the communication device is in a particular state; The server comparing the subscriber information with the member database to determine whether the communication device is a member communication device; Selecting, by the server, advertisement content to be displayed on the communication device according to the specific state when the communication device is a member communication device; A sending step of transmitting the selected advertisement contents to the communication device through the base station or the switching center; The communication device may include a display step of displaying the advertisement content on a visual display unit of the communication device; It is characterized by including.

A storing step of temporarily storing the advertisement contents in a memory of the communication device between the transmitting step and the displaying step;

After the display step, the server may add a checking step of checking the time when the advertisement contents are displayed on the communication device;

The advertisement content may be any one or more of text ads, picture ads;

The specific state may be any one of a call waiting state, a call request ring (ring tone), a missed state, a communication completed state, a power off state, and a power on state;

The communication device may be any one of a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, a video mobile phone, a telephone, a video phone, a key phone, and a public telephone having a visual display unit. Sometimes.

Advertising system using a communication device that is another object of the present invention,

A plurality of base stations or switching centers are connected by wire or wirelessly, and a computer server dedicated to an advertisement having a member database is connected to any one or more base stations or switching stations of the plurality of base stations or switching stations, and wireless from a base station or switching center. Or in a portable communication device that sends and receives data by wire to send and receive information, such as a call,

The base station or the switching center of any of the plurality of base stations or switching stations, through the base station or switching station to which the server is connected, indicates that the subscriber information of the communication device connected to the base station or switching station and the communication device are in a specific state. Notify; The server compares the subscriber information with the member database to determine that the communication device is a member communication device; The server, when the communication device is a member communication device, selects advertisement contents to be displayed on the communication device according to the specific state; The server sends the selected advertisement contents to the communication device through the base station or switching center; The communication device temporarily stores the advertisement contents in a memory of the communication device; The communication device may display the advertisement contents stored in the memory on a visual display unit of the communication device.

Another object of the present invention is a communication device that displays an advertisement,

In a communication device,

The communication device includes a memory in which specific advertisement contents are stored when the communication device is produced; And in a specific state of the communication device, the specific advertisement content is displayed on the visual display unit of the communication device.

The advertisement content is one or more of a text advertisement and a picture advertisement;

The specific state is any one of a call waiting state, a call reception state, a state of being absent, a state of completing communication, a state of turning off a power, and a state of turning on a power;

The communication device may be any one of a phone, a video phone, a key phone, a cellular phone, a PC, a mobile phone, a mobile phone, a smart phone, a PD, IMT2000, a satellite mobile phone, and a video mobile phone.

The advertisement content may be displayed when the communication device is powered off or on, and / or when a signal indicating that a call is received on the communication device and / or after communication with the communication device is completed, and / or the When displayed on the LCD screen for 0 to 10 seconds after completing communication with a communication device, and / or when a message indicating that there is a call on the communication device is displayed, and / or another communication device at the communication device. When a unique number of another communication device is displayed on the LCD screen by touching the number to call, it may be displayed on the LCD screen together with the message for each situation or independently.

The present invention will be described in detail through the following examples. However, these examples are for illustrative purposes only and the present invention is not limited thereto.

Example 1

A plurality of base stations are connected by wire or wirelessly, and any one of the base stations is connected to a server dedicated to advertising, and transmits and receives information such as a call by transmitting and receiving data through an antenna from the base station. In a network consisting of cell phones with screens,

The mobile phone is displayed on the LCD screen when the power is turned off, "Lotus gum if the gum is off," when the call is called, "I'm calling, soy sauce soy sauce" is displayed on the LCD screen, when the call is not answered 00 calls not received, the idea plaza Idea Plaza, and when making a call "area [02] 000 patent office, 000-0000" is displayed on the LCD screen.

The contents are displayed in the extra position because there is a lot of excess in the conventional liquid crystal, and the advertisement moves from the right side to the left side of the screen, or the whole blinks and blinks.

The server displays the advertisement only when the user who uses the mobile phone is a member of the display, and transmits different advertisements according to the age or gender of the member.

The server checks the blinked time for each member and each advertiser, and accumulates each month. The operator of the server receives an advertising fee from a company, and the member displaying the advertisement pays a portion of the advertising fee for viewing the advertisement. To pay. The cost is deposited to the telecommunications company to be deducted from the member's communication costs.

The cost of seeing the advertisement suggests a method of deducting from the communication cost, but may be deposited into the member's account.

Example 2

The same method as in Example 1 is performed except that a logo of a specific company is sent instead of the advertisement text shown in Example 1, or an advertisement screen is sent to the mobile phone.

Example 3

A plurality of exchanges are connected by wire or wireless, and any one of the plurality of exchanges is connected to a server dedicated to advertising, and transmits and receives information such as a call by transmitting and receiving data from the exchanges by wire. In the network consisting of a video telephone,

The video phone is displayed on the screen when the power is turned off, "Lotte gum if the gum is off," when the call is called, "Call, soy soy sauce soy sauce" is displayed on the LCD screen, when the call is not answered 00 calls not received, Idea activation plaza Idea Plaza ", when making a call" 000 Patent Office, 000-0000 "is displayed on the screen.

The ad text moves from the right side of the screen to the left side or causes the whole blinking blink.

The server displays the advertisement only when the user who uses the mobile phone is registered as a member, and transmits different advertisements according to the region where the member lives.

The server checks the blinked time for each member and each advertiser, and accumulates each month. The operator of the server receives an advertising fee from a company, and the member displaying the advertisement pays a portion of the advertising fee for viewing the advertisement. To pay. The payment is deposited to the telephone office to be deducted from the member's phone costs.

The cost of seeing the advertisement suggests a method of deducting from the communication cost, but may be deposited into the member's account.

Example 4

A plurality of switching stations are connected by wire or wirelessly, and any one of the plurality of switching stations is connected to a server dedicated to advertising, and a time display unit for sending and receiving data such as a call by transmitting and receiving data from the switching station by wire or wireless. In the public telephone network where the public telephone is connected,

When the public telephone is called (combination of incoming and outgoing calls) is displayed on the time display part as "Call, soy sauce, soy sauce", and when it is not answered, "00 unanswered calls, idea activation plaza idea plaza", When you make a call (when you pick up the handset), it is "000 Patent Office, 000-0000", and it is displayed on the LCD screen as "Lotus gum if it is a gum" continuously.

The contents are displayed in the extra position because there is a lot of excess in the conventional liquid crystal, and the advertisement moves from the right side to the left side of the screen, or the whole blinks and blinks.

The server checks the blinking time as described above and deducts from the public telephone bill.

The operator of the server receives the advertising fee from the company, and pays the owner of the public telephone on which the advertisement is displayed, for a portion of the advertising cost to put the advertisement on the public telephone. The payment is credited to the telecommunications company to be deducted from the communication costs of the beneficiary of the public telephone.

The reduced total public telephone bill may be more or less than the telecommunication costs deposited with the telecommunications company.

The cost of putting the advertisement on a public phone has suggested a method of deducting from the communication cost, but may also be deposited into the bank account owner's account.

The communication device of the above embodiment is limited to only communication devices such as mobile phones, video phones, and public phones, but communication devices fixed at a predetermined place such as telephones are also applicable to the communication device having the LCD screen. In addition, the present invention is applicable to a communication device having a liquid crystal display or a visual display device similar to a liquid crystal display on a communication device such as a satellite communication terminal, and corresponds to the scope of the present invention.

As described above, according to the present invention, a text advertisement or a picture advertisement such as an advertisement text, an advertisement logo or an advertisement screen is displayed on the LCD screen at a specific time, so that the advertisement can be advertised. It has the effect of targeted advertising and niche advertising, which allows companies to advertise in a very short time.

Currently, the number of people possessing mobile phones in our country has exceeded 20 million, and it is rapidly growing. In the future, the popularization of video telephones and the expansion of public telephones, etc. If you advertise, the effect of targeted-niche advertising will be unimaginable.

Although a short advertisement within 1 to 2 seconds, the effect of the target-niche advertisement is large for those who unconsciously see the advertisement several times a day.

Claims (15)

A plurality of base stations or switching centers are connected by wire or wirelessly, and a computer server dedicated to an advertisement having a member database is connected to any one or more base stations or switching stations of the plurality of base stations or switching stations, and wireless from a base station or switching center. Or in a portable communication device that sends and receives data by wire to send and receive information, such as a call, The base station or the switching center of any of the plurality of base stations or switching stations, through the base station or switching station to which the server is connected, indicates that the subscriber information of the communication device connected to the base station or switching station and the communication device are in a specific state. A notification step of notifying the; The server comparing the subscriber information with the member database to determine whether the communication device is a member communication device; Selecting, by the server, advertisement content to be displayed on the communication device according to the specific state when the communication device is a member communication device; A sending step of transmitting the selected advertisement contents to the communication device through the base station or the switching center; The communication device may include a display step of displaying the advertisement content on a visual display unit of the communication device; Advertising method using a communication device comprising a. The method of claim 1, And a storing step of temporarily storing the advertisement contents in a memory of the communication device between the transmitting step and the display step. The method according to claim 1 or 2, After the display step, the server adds a check step of checking the time the advertisement content is displayed on the communication device. The method according to claim 1 or 2, The advertisement content is any one or more of a text ad, a picture ad or an advertising method using a communication device. The method of claim 3, The advertisement content is any one or more of a text ad, a picture ad or an advertising method using a communication device. The method according to claim 1 or 2, The specific state is any one of a call waiting state, a call reception state, a state of being absent, a state of completing communication, a state of turning off a power, and a state of turning on a power; The communication device may be any one of a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, a video mobile phone, a telephone, a video phone, a key phone, and a public telephone having a visual display unit. Advertising method using a communication device. The method of claim 3, The specific state is any one of a call waiting state, a call reception state, a state of being absent, a state of completing communication, a state of turning off a power, and a state of turning on a power; The communication device may be any one of a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, a video mobile phone, a telephone, a video phone, a key phone, and a public telephone having a visual display unit. Advertising method using a communication device. The method of claim 4, wherein The specific state is any one of a call waiting state, a call reception state, a state of being absent, a state of completing communication, a state of turning off a power, and a state of turning on a power; The communication device may be any one of a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, a video mobile phone, a telephone, a video phone, a key phone, and a public telephone having a visual display unit. Advertising method using a communication device. The method of claim 5, The specific state is any one of a call waiting state, a call reception state, a state of being absent, a state of completing communication, a state of turning off a power, and a state of turning on a power; The communication device may be any one of a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, a video mobile phone, a telephone, a video phone, a key phone, and a public telephone having a visual display unit. Advertising method using a communication device. A plurality of base stations or switching centers are connected by wire or wirelessly, and a computer server dedicated to an advertisement having a member database is connected to any one or more base stations or switching stations of the plurality of base stations or switching stations, and wireless from a base station or switching center. Or in a portable communication device that sends and receives data by wire to send and receive information, such as a call, The base station or the switching center of any of the plurality of base stations or switching stations, through the base station or switching station to which the server is connected, indicates that the subscriber information of the communication device connected to the base station or switching station and the communication device are in a specific state. Notify; The server compares the subscriber information with the member database to determine that the communication device is a member communication device; The server, when the communication device is a member communication device, selects advertisement contents to be displayed on the communication device according to the specific state; The server sends the selected advertisement contents to the communication device through the base station or switching center; The communication device temporarily stores the advertisement contents in a memory of the communication device; And the communication device displays the advertisement contents stored in the memory on a visual display unit of the communication device. In a communication device, The communication device includes a memory in which specific advertisement contents are stored when the communication device is produced; And displaying the specific advertisement content on a visual display unit of the communication device in a specific state of the communication device. The method of claim 11, The advertisement content is any one or more of a text advertisement, a picture advertisement or a communication device is displayed. The method according to claim 11 or 12, wherein The specific state is a communication device, characterized in that any one of the call waiting state, the reception request ringing state, the absence state, the state of completing the communication, the power off state, the power on state. The method according to claim 11 or 12, wherein The communication device may be any one of a telephone, a video phone, a key phone, a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, and a video mobile phone. . The method of claim 13, The communication device may be any one of a telephone, a video phone, a key phone, a cellular phone, a PC, a mobile phone, a mobile phone, a smartphone, a PD, IMT2000, a satellite mobile phone, and a video mobile phone. .