KR20010037092A - The Method of Advertisement by using Communicable Implements - Google Patents
The Method of Advertisement by using Communicable Implements Download PDFInfo
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- KR20010037092A KR20010037092A KR1019990044392A KR19990044392A KR20010037092A KR 20010037092 A KR20010037092 A KR 20010037092A KR 1019990044392 A KR1019990044392 A KR 1019990044392A KR 19990044392 A KR19990044392 A KR 19990044392A KR 20010037092 A KR20010037092 A KR 20010037092A
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- lcd screen
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
- H04M2201/38—Displays
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Abstract
Description
본 발명은 통신기기를 이용한 광고방법에 관한 것으로, 보다 상세하게는 다수의 기지국이 유선 또는 무선으로 연결되어 있고, 기지국으로부터 안테나를 통하여 데이터를 송수신하여 통화 등의 정보를 주고 받는, 액정화면이 있는, 휴대용 통신기기를 이용한 광고방법에 있어서, 상기 통신기기의 액정화면에 광고문, 광고로고 또는 광고화면을 디스플레이하는 광고방법에 관한 것이다.The present invention relates to an advertising method using a communication device, and more particularly, a plurality of base stations are connected by wire or wirelessly, and transmit and receive data such as a call by transmitting and receiving data through an antenna from the base station, the LCD screen In the advertising method using a portable communication device, the present invention relates to an advertising method for displaying an advertising text, an advertising logo or an advertising screen on the LCD screen of the communication device.
종래의 통신기기, 특히 휴대폰은 전원을 끌때는 ″전원 끄는 중″, 전화가 왔을 때는 ″전화왔습니다″, 전화를 받지 않았을 때는 ″받지않은 전화 00통″, 전화를 걸때는 ″지역[02] 000-0000″ 으로 액정화면에 표시되거나, 상기와 유사한 문구가 표시되고 있다. 또한 상기 내용이 표시되는 액정에는 많은 여분이 있으나, 종래에 특정 시간에 상기 액정화면에 광고문구가 디스플레이되는 예는 없었다.Conventional communication devices, especially mobile phones, are ″ during power off ″ when the power is turned off, ″ I have called ”when a call comes in, ″ 00 unanswered calls ″ when I have not received a call, ″ region [02] 000 -0000 " is displayed on the LCD screen, or a phrase similar to the above is displayed. In addition, there are many redundant liquid crystals for displaying the above contents, but in the past, there is no example in which advertisement text is displayed on the LCD screen at a specific time.
본 발명은 상기와 같은 종래기술의 문제점을 해결하기 위한 것으로, 특정시간에 상기 액정화면에 광고문, 광고로고 또는 광고화면을 디스플레이되어 광고를 할 수 있는 방법을 제공하고자 하는 것을 그 목적으로 한다.The present invention is to solve the problems of the prior art as described above, it is an object of the present invention to provide a method for advertising by displaying an advertising text, an advertising logo or an advertising screen on the LCD screen at a specific time.
본 발명에 의한 통신기기를 이용한 광고방법은, 다수의 기지국이 유선 또는 무선으로 연결되어 있고, 기지국으로부터 안테나를 통하여 데이터를 송수신하여 통화 등의 정보를 주고 받는, 액정화면이 있는, 휴대용 통신기기를 이용한 광고방법에 있어서, 상기 통신기기의 액정화면에 광고문, 광고로고 또는 광고화면을 디스플레이되는 것을 특징으로 한다.Advertising method using a communication device according to the present invention, a plurality of base stations are connected by wire or wireless, the mobile communication device having a liquid crystal screen, which transmits and receives data such as a call by transmitting and receiving data from the base station through the antenna In the advertising method used, it is characterized in that the advertising text, the advertising logo or the advertising screen is displayed on the LCD screen of the communication device.
상기 상기 다수의 기지국 중 어느 하나 또는 하나 이상의 기지국에 컴퓨터 서버를 연결하여 상기 통신기기의 액정화면에 디스플레이할 광고내용을 선정하고, 상기 기지국을 통하여 상기 통신기기에 광고내용을 송출하도록 하는 것을 특징으로 하기도 하며, 상기 통신기기의 사용자는 상기 통신기기를 이용하여 상기 기지국 또는 상기 컴퓨터 서버에 접속하여 상기 광고내용을 선택할 수 있도록 하거나, 상기 통신기기에는 상기 통신기기 생산시에 특정 광고내용이 상기 액정화면에 디스플레이되도록 프로그래밍되어 있는 메모리가 있을 수 있으며, 상기 통신기기에는 상기 통신기기에 특정 광고내용 상기 액정화면에 디스플레이되도록 프로그래밍할 수도 있다.A computer server is connected to any one or more base stations of the plurality of base stations to select advertisement contents to be displayed on the LCD screen of the communication apparatus, and to transmit advertisement contents to the communication apparatus through the base station. Also, a user of the communication device may access the base station or the computer server using the communication device to select the advertisement content, or the communication device may display specific advertisement content when the communication device is produced. There may be a memory programmed to be displayed on the communication device, and the communication device may be programmed to be displayed on the LCD screen in a specific advertisement content on the communication device.
상기 통신기기는 셀룰러폰 또는 피시에스폰 또는 휴대폰 또는 핸드폰인 것을 특징으로 하기도 한다.The communication device may be a cellular phone or a fish phone or a mobile phone or a mobile phone.
상기 광고내용은, 상기 통신기기의 전원을 끄거나 켤 때, 및/또는 상기 통신기기에 호출이 왔음을 알리는 신호가 표시될 때, 및/또는 상기 통신기기로 통신을 마친 후, 및/또는 상기 통신기기로 통신을 마친 후 0~10초 동안 상기 액정화면에 디스플레이될 때, 및/또는 상기 통신기기에 부재중에 호출이 있었음을 알리는 메세지가 디스플레이될 때, 및/또는 상기 통신기기에서 다른 통신기기를 호출하기 위하여 번호를 터치하여 다른 통신기기의 고유번호가 상기 액정화면에 디스플레이될 때, 상기 각각의 상황에 맞는 멘트와 함께, 또는 독자적으로 상기 액정화면에 디스플레이되는 것을 특징으로 하기도 한다.The advertisement content may be displayed when the communication device is powered off or on, and / or when a signal indicating that a call is received on the communication device and / or after communication with the communication device is completed, and / or the When displayed on the LCD screen for 0 to 10 seconds after completing communication with a communication device, and / or when a message indicating that there is a call on the communication device is displayed, and / or another communication device at the communication device. When a unique number of another communication device is displayed on the LCD screen by touching the number to call, the LCD may be displayed on the LCD screen alone or together with the message for each situation.
이하 실시예를 통하여 본 발명을 상세하게 설명한다. 그러나, 이들 실시예는 예시적인 목적일 뿐 본 발명이 이에 한정되는 것은 아니다.The present invention will be described in detail through the following examples. However, these examples are for illustrative purposes only and the present invention is not limited thereto.
실시예 1Example 1
다수의 기지국이 유선 또는 무선으로 연결되어 있고, 상기 다수의 기지국 중 어느 하나의 기지국에는 광고를 전담하는 서버가 연결되어 있으며, 기지국으로부터 안테나를 통하여 데이터를 송수신하여 통화 등의 정보를 주고 받는, 액정화면이 있는, 휴대폰으로 구성되어 있는 통신망에서,A plurality of base stations are connected by wire or wirelessly, and any one of the base stations is connected to a server dedicated to advertising, and transmits and receives information such as a call by transmitting and receiving data through an antenna from the base station. In a network consisting of cell phones with screens,
상기 휴대폰은 전원을 끌때는 ″전원 끄는 중, 껌이라면 롯데껌″이라고 액정화면에 표시되고, 전화가 왔을 때는 ″전화왔습니다, 간장 간장 샘표간장″이라고 액정화면에 표시되고, 전화를 받지 않았을 때는 ″받지않은 전화 00통, 아이디어 활성화광장 아이디어플라자″라고, 전화를 걸때는 ″지역[02], 000특허사무소, 000-0000″ 으로 액정화면에 표시될 수 있다. 즉, 상기 내용은 종래의 액정에 많은 여분이 있으므로 여분의 위치에 표시한다.When the mobile phone is turned off, the display shows "Lotus gum" while turning off the power, and "Lotte gum" when the call comes in. When the call comes in, the display shows "Call, soy sauce, soy sauce." It can be displayed on the LCD screen as 00 calls not received, Idea activation plaza Idea Plaza, and ″ Region [02] 000 Patent Office, 000-0000 ″ when making a call. That is, the above contents are displayed in the extra position because there is much excess in the conventional liquid crystal.
서버는 상기와 같은 디스플레이는 상기 휴대폰을 사용하는 사람이 회원으로 가입한 경우에 한하여 상기 광고문을 디스플레이 해주며, 회원의 연령이나 성별에 따라 서로 다른 광고를 송출한다.The server displays the advertisement only when the user who uses the mobile phone is a member of the display, and transmits different advertisements according to the age or gender of the member.
상기 서버의 운용자는 기업으로부터 광고비를 받아서, 상기 광고가 디스플레이 된 회원에게는 상기 광고비 중 일정부분을 상기 광고를 본 댓가로 지불한다. 상기 댓가는 통신회사에 입금되어 회원의 통신비용에서 차감되도록 한다.The operator of the server receives an advertising fee from a company, and pays a predetermined portion of the advertising fee to a member who displays the advertisement in return for viewing the advertisement. The cost is deposited to the telecommunications company to be deducted from the member's communication costs.
광고를 본 댓가는 통신비용에서 차감되는 방법을 제시하였으나, 회원의 통장으로 입금되게 할 수도 있다.The cost of seeing the ad suggests a way to deduct from the cost of communication, but it can also be deposited into the member's account.
실시예 2Example 2
상기 실시예1에서 보인 광고문구 대신에 특정회사의 로고를 송출하거나, 광고화면을 상기 휴대폰에 송출하는 것을 제외하고는 실시예1과 같은 방법으로 실시한다.The same method as in Example 1 is performed except that a logo of a specific company is sent instead of the advertisement text shown in Example 1, or an advertisement screen is sent to the mobile phone.
상기 통신기기는 휴대용 통신기기에 한정되어 있으나, 전화 등 일정한 장소에 고정되어 있는 통신기기도 상기 액정화면이 있는 통신기기는 본 발명의 적용이 가능하며, 피디에이, 위성통신 단말기 등 통신기기에 액정화면 또는 액정화면과 유사한 시각적인 표시장치가 부착된 통신기기에는 본 발명의 적용이 가능하며, 본 발명의 권리범위에 해당한다.The communication device is limited to a portable communication device, but a communication device having a liquid crystal screen is also applicable to a communication device that is fixed at a predetermined place such as a telephone. Alternatively, the present invention can be applied to a communication device having a visual display device similar to an LCD screen, and corresponds to the scope of the present invention.
이상과 같이 본 발명에 의하면, 특정시간에 상기 액정화면에 광고문, 광고로고 또는 광고화면을 디스플레이되어 광고를 할 수 있도록 되어 있으므로, 특정한 시간에 특정한 사람에게, 무심코 흘려 보내는 아주 짧은 시간 동안에 기업의 광고를 할 수 있는 효과가 있다.As described above, according to the present invention, an advertisement, an advertisement logo, or an advertisement screen is displayed on the LCD screen at a specific time, so that the advertisement can be advertised. It can be effective.
현재 우리나라에 휴대폰류를 소지하고 있는 사람은 2000만명을 돌파하여 급신장하고 있는 바, 상기 휴대폰류의 액정화면을 이용하여 광고를 하게 되면 특정계층의 사람들에게만 타겟이 되도록 광고를 할 수 있는 효과가 있다.Currently, the number of mobile phones in Korea has exceeded 20 million, and the rapid growth has been achieved. When advertising using the LCD screen of the mobile phones, it is possible to advertise to be targeted only to a certain class of people. have.
비록 1~2초 이내의 짧은 광고이지만 무의식적으로 하루에도 수회씩 상기 광고를 보는 사람들에게는 상기 광고의 효과가 있다.Although it is a short advertisement within 1 to 2 seconds, it is effective for those who unconsciously see the advertisement several times a day.
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20050035305A (en) * | 2003-10-10 | 2005-04-18 | (주)토탈비젼 | Method to apply a wireless lan service using access point equipped display apparatus of advertisement |
KR101039197B1 (en) * | 2010-07-28 | 2011-06-03 | 서장원 | Method and system for displaying advertisement in idle space when arrival of recieved message is notified |
KR101323255B1 (en) * | 2012-08-17 | 2013-11-05 | 김현재 | Apparatus for advertising using button bar or alarming bar with smartphone method for the same |
-
1999
- 1999-10-13 KR KR1019990044392A patent/KR20010037092A/en not_active Application Discontinuation
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20050035305A (en) * | 2003-10-10 | 2005-04-18 | (주)토탈비젼 | Method to apply a wireless lan service using access point equipped display apparatus of advertisement |
KR101039197B1 (en) * | 2010-07-28 | 2011-06-03 | 서장원 | Method and system for displaying advertisement in idle space when arrival of recieved message is notified |
WO2012015239A3 (en) * | 2010-07-28 | 2012-05-03 | Seo Jang Won | Method and system for displaying an advertisement in an idle space upon the notification of the arrival of a received message |
KR101323255B1 (en) * | 2012-08-17 | 2013-11-05 | 김현재 | Apparatus for advertising using button bar or alarming bar with smartphone method for the same |
WO2014027776A1 (en) * | 2012-08-17 | 2014-02-20 | Kim Hyun-Jae | Method for displaying advertisement in mobile communication terminal using call allowance/rejection button bar or indication bar, and apparatus thereof |
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