KR20110057813A - Method for offering goods information of smart phone using mobile communication network - Google Patents

Method for offering goods information of smart phone using mobile communication network Download PDF

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Publication number
KR20110057813A
KR20110057813A KR1020090114374A KR20090114374A KR20110057813A KR 20110057813 A KR20110057813 A KR 20110057813A KR 1020090114374 A KR1020090114374 A KR 1020090114374A KR 20090114374 A KR20090114374 A KR 20090114374A KR 20110057813 A KR20110057813 A KR 20110057813A
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KR
South Korea
Prior art keywords
product information
smartphone
screen
smart phone
communication network
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Application number
KR1020090114374A
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Korean (ko)
Inventor
임창현
Original Assignee
주식회사 큐앤에스
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Priority to KR1020090114374A priority Critical patent/KR20110057813A/en
Publication of KR20110057813A publication Critical patent/KR20110057813A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephone Function (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The present invention relates to a method for providing product information of a smart phone using a wireless communication network. (A) When a watch is selected and set by a user among contents displayed on a screen of the smart phone, the smart phone sets a time at a predetermined time or at a predetermined time. Performing an informing indication; (b) displaying the product information on the screen so that the smartphone can select various product information services at the same time as the time display; (c) when any one of the product information services displayed on the screen of the smartphone is selected, the smartphone downloading information data about the corresponding product from the main server through a wireless communication network; (d) if the downloaded product information service is selected, exposing the product information data through a screen of a smartphone; (e) The smart phone comprises a step of receiving and storing free, differential discounts, discount coupons, event information or points earned from the main server when the product information is exposed through the screen screen. . The present invention can maximize the effect of advertising by the exposure of the affiliate's advertising, along with the performance of various clock characters that meet a predetermined time or a predetermined time zone to the smartphone user, and through the affiliate's advertising affiliate products and discounts or free or various Participation in the event provides a variety of benefits to users, improves communication efficiency with customers, improves product advertisements and sales of affiliates.

Description

Method for Offering Goods Information of Smart Phone using Mobile Communication Network}

The present invention relates to a method for providing product information of a smartphone using a wireless communication network, and more particularly, to diversify contents of a smartphone in order to maximize advertising effect by exposing instant product information corresponding to a current time to a smartphone. It relates to a product information providing method.

A mobile radio communication network is a communication network for the purpose of communication between moving objects such as trains or ships, or between a moving object and the outside of the moving object. The mobile communication network requires unique functions that target a mobile object, such as location tracking, base station setting, and route setting.

Recent advances in telecommunications and IT have enabled high-speed and large-capacity data transmission over wired as well as wireless communications. This is why third-generation (3G) mobile telecommunications services can use WCDMA (Wideband Code Division Multiple Access). Evolved into two types, asynchronous and CDMA2000. Moreover, WCDMA has evolved to become High Speed Downlink Packet Access (HSPDA). In addition, DMB (Digital Multimedia Broadcasting) or WiBro (WiBro, Wireless Broadband Internet) is a mobile wireless Internet that can use the high-speed Internet while moving. The portable wireless terminal allows users to access the Internet at high speeds and use a variety of information and contents even when they are stationary and walking or traveling at 60 km / h. In other words, if a WiBro terminal such as a wireless LAN is installed in a personal computer, a notebook computer, a PDA (Personal Digital Assistants), or a car receiver, it is a service that allows users to use the Internet freely like a mobile phone in a moving car or subway.

Such mobile communication terminals can transmit and receive a large amount of information in a shorter time as generations continue, and various functions are added. In addition, the user interface (UI) function is improving user-centered convenience. In addition, smart phones such as PDAs or full touch phones are becoming more popular, and thus more and more user-oriented convenience is approaching. Therefore, the development of various contents of the smart phone or the full touch phone has been made and applied in accordance with user demands and demands.

It is an object of the present invention to provide various contents applicable to a smartphone in view of the above circumstances.

In addition, the present invention is due to the appearance of a visual watch that can be displayed in a variety of forms by the presentation of a characterized pop-up window to inform the current time on the screen of the smart phone, as well as the generation of acoustic sounds, vibrations, etc. Another purpose is to promote useful functions for the user.

In addition, another object of the present invention is to maximize the effect of advertising by exposing the instant product information corresponding to the current time to the smartphone.

In addition, the present invention is to provide a variety of content services between the user of the smart phone and mobile carriers and affiliates to improve customer satisfaction, improve corporate image, differentiated advertising and differentiated benefits, etc. Purpose.

The present invention to achieve the above object, (a) if the clock is selected and set by the user from the content displayed on the screen screen of the smartphone smart phone performing a display for notifying the time at a predetermined time or every predetermined time; (b) displaying the product information on the screen so that the smartphone can select various product information services simultaneously with the display of the time; (c) when any one of the product information services displayed on the screen of the smartphone is selected, the smartphone downloading information data about the corresponding product from the main server through a wireless communication network; (d) if the downloaded product information service is selected, exposing the product information data through a screen of a smartphone; (e) When the smart phone product information is exposed through the screen screen, including the free, differential discounts, discount coupons, event information or earning points earned from the main server, including the step of storing and receiving It is characteristic.

The present invention can maximize the effect of advertising by the exposure of affiliates, along with the performance of a variety of clock characters that meet a predetermined time or a predetermined time zone to the smart phone user by the above solution means, affiliated product service through the advertising of affiliates It provides a variety of benefits to users by participating in discounts, free or various events, and improves communication efficiency with customers, improves product advertisements and sales of affiliates.

Hereinafter, a method for providing advertisement information of a smart phone using a wireless communication network of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration diagram for providing advertisement information of a smartphone using a wireless communication network according to the present invention, Figure 2 is a conceptual diagram showing the role of a customer, a mobile carrier, an affiliate and a content provider.

First, the present invention provides a variety of character clock as one of the contents included in the smart phone, and when the corresponding time through the character clock to express the time by time, hearing, vibration, etc., and at the same time provide the product information to the user Issuance of advertisements and coupons are made by the selection of.

The smart phone 10 is a next generation mobile phone with functions such as Internet information search and picture information transmission and reception, which is a concept of a portable computer. Internet communications, faxing, etc. are possible on the go. In other words, a smartphone combines the advantages of a mobile phone and a personal digital assistant (PDA), integrating data communication functions such as calendaring, faxing and Internet access. In addition to searching for Internet information, you can use the electronic pen to enter text on the LCD display or send and receive picture information such as directions.

The wireless communication network 30 is one of mobile communication networks provided by a mobile communication company, and a network is formed to enable various types of wireless communication. Moreover, the mobile communication network aims to communicate between moving objects or between the moving objects and the outside of the moving objects, and tracks the positions of the moving objects, and communicates with the moving objects such as base station setting and path setting. To make it possible. The wireless communication network 30 can transmit and receive voice and data through a plurality of base stations forming an overlapping communication network provided by a mobile communication company, and may also include a reception function of a digital multimedia broadcasting (DMB) or a location information system (GPS). have. The mobile telecommunication company 20 provides a network communication network service for wirelessly transmitting and receiving data to a mobile communication terminal such as a smart phone 10 through a plurality of base stations 21.

Content provider 40 is to create and provide a variety of content through the smart phone (10). Content provider 40 is to provide a content that meets the needs of the demanding customers who want a variety of applications that can be applied to the smartphone (10). Furthermore, the content provider 40 provides a pop-up character clock, and provides a mobile advertisement for maximizing the advertising effect, increasing the efficiency of customer communication, and sales by exposing various advertisements or products of affiliates using the character clock. It is.

The content provider 40 includes a main server 41, an application server 42, a user information server 43, a coupon issuance server 44, a database server 45, and the like.

The affiliate 50 is connected to the content provider 40 by wire or wirelessly to provide advertisement information. In other words, by providing a variety of benefits to smartphone customers in accordance with the agreement with the partner company 50, the content provider 40, and to provide advertising and product information. The affiliate 50 may include a communication means and a server for transmitting and receiving and sharing data with the content provider 40.

Figure 2 will illustrate the correlation of smartphone customers with mobile carriers and affiliates and content providers. That is, the content provider 40 provides various contents to smartphone customers, and the customers maintain a relationship of paying a service charge by using the contents (SVC charge). This allows customers to provide various and interesting contents and to provide differentiated benefits. In addition, between the affiliate 50 and the content provider 40, the content provider 40 provides an advertising channel to the affiliate 50, the affiliate 50 can deliver advertising and product information to the content provider 40 Provide benefits. Furthermore, the affiliate 50 may secure a differentiated advertising channel and improve the affiliate image through the content provider 40. In addition, between the mobile carrier 20 and the content provider 40, the mobile carrier 20 provides the content provider 40 with a content-related service tool, and the content provider 40 uses a medium for the mobile carrier 20. You will maintain a relationship that pays a fee. In addition, the mobile telecommunication company 20 has an advantage of providing a service tool to the content provider 40 to improve the satisfaction of smartphone customers and to enhance the corporate image and provide various communication services.

The advertisement information providing method using the advertisement information providing system of the smart phone using the wireless communication network of the present invention made as described above will be described with reference to the flowchart of FIG. 3.

First, the smartphone 10 includes basic content provided by the mobile communication company 20 or various contents provided by the content provider 40, and corresponding contents are selected by a user's request (S10). Furthermore, among the contents displayed on the screen of the smartphone, contents corresponding to the clock setting are selected and set by the user (S11). At this time, the application for setting the clock is provided to the wireless communication network through the main server 41 from the application server 42 of the content provider 40. In addition, the application may download and use the application after accessing a website provided by an affiliate.

The time set through the clock setting, for example, a time desired by the user or informed at a predetermined time. Therefore, the smartphone 10 determines whether the set time is reached by setting the clock (S12). And the smart phone 10 performs a display for notifying the time at a predetermined time or every predetermined time (S13).

The display of the visual in the smart phone 10 may be displayed by any one or more of a visual effect through a screen screen, an auditory effect through a speaker built into the smartphone, or a vibration bell through a vibrator built into the smartphone. . In addition, according to the set time zone, that is, morning, afternoon, night, dawn or a specific time zone, the visual, auditory or vibration is expressed differently. And the display of the time, hearing or vibration for the display of the time can be displayed in about 3-30 seconds, but depending on the user's setting will be able to display over a certain period, intermittent or a certain time. Furthermore, any one of a pictorial image, an advertisement image, an animation, a cartoon, or a character may be selectively displayed for the visual effect. This may be set according to a user's taste or request.

On the other hand, the smart phone 10 displays the product information on the screen screen so that various goods information services can be selected at the same time as the display of the time (S13). That is, while the character clock in the form of a pop-up display displaying the time on the screen of the smartphone is operated, advertisements such as information on affiliated products and various service information or events of affiliated companies are simultaneously displayed. To choose. Furthermore, the advertisement information may be activated or linked to a website of a corresponding affiliated party by the selected advertisement (S14).

Accordingly, when any one of the product information service displayed on the screen screen of the smartphone 10 is selected by the user, the smartphone 10 provides the information data about the corresponding product to the database server 45 of the content provider 40. From the main server 41 is downloaded via the wireless communication network 30 (S15).

When the downloaded product information service is selected by the user, the product information data is exposed through the screen screen of the smartphone 10 (S16). And when the product information is exposed through the screen screen, the smartphone 10, the main server (41) through the coupon issuing server 44 for the free, differential discounts, discount coupons, event information or points earned for the corresponding product Received from and stored (S17).

The user visits the affiliates 50 or affiliated stores downloaded by the smartphone 10, and provides free, discount coupons, differential discounts or event information with barcodes, download images, key-ins or coupon authentication forms. After presenting it, you will receive the relevant benefits and earn points.

Furthermore, the product information service provided to the smart phone 10 is updated every hour or every predetermined time, and differentiated and exposed by time zones to facilitate consumption by affiliate products, the smart phone through the main server 41 of the content provider 40 The information subdivided into the user's age, gender, region, and propensity of (10) may be provided separately from the information stored in the user information server 43.

In the method of providing advertisement information of a smart phone using the wireless communication network of the present invention, the smart phone user directly selects and visits a corresponding affiliate web site and visits an affiliated store after checking the benefits of downloading and using the application. It will be able to receive a variety of service benefits, smart phone users can earn various benefits and points by the continuous use of the product services, affiliates can aim for revenue generation effect by advertising exposure, product information provision and services, etc. In addition, a content provider and a mobile communication company have an advantage of securing a profit such as a fee or data usage fee by supporting various contents.

While the invention has been shown and described in connection with specific embodiments thereof, it is well known in the art that various modifications and variations can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who has a can easily know.

1 is a block diagram showing a system for providing advertisement information of a smartphone using a wireless communication network according to the present invention.

2 is a conceptual diagram showing a correlation of related companies for providing advertisement information of a smartphone using a wireless communication network according to the present invention.

3 is a flowchart illustrating a method of providing advertisement information of a smart phone using a wireless communication network according to the present invention.

♣ Explanation of symbols for main part of drawing ♣

10: smartphone 20: mobile carrier

21: base station 30: wireless communication network

40: content provider 41: main server

42: application server 43: user information server

44: coupon issuance server 45: database server

50: Affiliate (including affiliates)

Claims (6)

(a) when the clock is selected and set by the user among contents displayed on the screen of the smartphone, performing a display informing the time at a predetermined time or at a predetermined time; (b) displaying the product information on the screen so that the smartphone can select various product information services at the same time as the time display; (c) when any one of the product information services displayed on the screen of the smartphone is selected, the smartphone downloading information data about the corresponding product from the main server through a wireless communication network; (d) if the downloaded product information service is selected, exposing the product information data through a screen of a smartphone; (e) The smart phone comprises a step of receiving and storing the free, differential discount, discount coupon, event information or points earned from the main server when the product information is exposed through the screen screen Product information providing method of the smartphone using a communication network. According to claim 1, wherein the visual effect through the screen screen of the smartphone or the auditory effect through the speaker built in the smartphone or the vibrating bell through the vibrator built in the smartphone is displayed by one or more times The visual, auditory or vibration is differentiated, and the visual, auditory or vibrating display is about 3-30 seconds, and the visual effect is smart using a wireless communication network in which any one of pictorial images, advertisement images, animations, cartoons, and characters is displayed. How to provide product information on the phone. The method of claim 1, wherein the user visits a corresponding affiliate or affiliated store downloaded by a smart phone and displays free, discount coupons, differential discounts, or event information in a barcode, downloaded image, key-in, or coupon authentication form. After presenting the product information of the smart phone using the wireless communication network further comprising the step of receiving the corresponding benefits and earn points. The method of claim 1, wherein the product information service provided to the smart phone is updated every hour or every predetermined time, and the product information providing method of the smart phone using the wireless communication network which differentiates and exposes each time zone to facilitate consumption by affiliate products. The method of claim 1, wherein the product information service provided to the smart phone is provided under a condition subdivided into a user's age, gender, region, and propensity. A product information providing system for a smartphone using a wireless communication network for implementing the method of any one of claims 1 to 5.
KR1020090114374A 2009-11-25 2009-11-25 Method for offering goods information of smart phone using mobile communication network KR20110057813A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150080980A (en) 2014-01-02 2015-07-13 에스케이플래닛 주식회사 Coupon sale information providing system and method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150080980A (en) 2014-01-02 2015-07-13 에스케이플래닛 주식회사 Coupon sale information providing system and method

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