KR20100020284A

KR20100020284A - Apparatus and method of providing advertisement during access time of browser

Info

Publication number: KR20100020284A
Application number: KR1020080078994A
Authority: KR
Inventors: 이세연
Original assignee: (주) 엘지텔레콤
Priority date: 2008-08-12
Filing date: 2008-08-12
Publication date: 2010-02-22

Abstract

PURPOSE: An apparatus and a method of providing advertisement during access time of browser are provided to maximize the advertisement effect by displaying advertising image in each standby screen generated in the page navigation of web or WAP(Wireless Application Protocol) browser. CONSTITUTION: When a mobile communication terminal(300) stored the advertisement package with the download, the advertisement image within the advertisement package is indicated one by one in the standby screen of the internet browser. An advertisement server(200) offers the advertisement package to the mobile communication terminal. The mobile communication terminal comprises the internet browser, and the advertisement download module and advertisement browser. The advertisement browser successively indicates the advertisement image within the advertisement package in the standby screen of the internet browser. The advertisement server uses one or more advertisement image registered from advertiser to create the advertisement package.

Description

Apparatus and apparatus for providing advertisement service in browser idle screen {APPARATUS AND METHOD OF PROVIDING ADVERTISEMENT DURING ACCESS TIME OF BROWSER}

The present invention relates to an advertisement service providing apparatus and a method thereof for a browser standby screen.

As is well known, the demand for mobile communication terminals is increasing rapidly due to the recent development of mobile communication technology. Under these circumstances, mobile communication technology is moving away from a simple voice service to various data communication services such as SMS transmission, Internet search, and data download.

On the other hand, such a rapid increase in the demand of mobile phones is very effective in the advertising method using mobile communication, thereby advertisers are advancing into the mobile communication field to promote corporate products.

Advertisements using conventional mobile communication terminals include a method in which an advertiser sends a text message or voice message (ARS) directly to a user's mobile terminal to check the advertisement, or the user may use a banner advertisement on a website. They watched and used mobile phone discounts in return.

However, the above-described conventional advertising method using mobile communication is not only a user having to visit a website every time in order to watch an advertisement, but also a troublesome problem of checking a message every time even when an advertisement is sent by text or voice message. There was this.

In addition, since the conventional advertising methods unilaterally transmit the advertising message without the user's consent, it may adversely affect the consumers who have no intention of watching the advertisement, which is the image of the product to be advertised from the advertiser's point of view. Along with the damage there was a problem that can lead to waste of unnecessary advertising costs.

The present invention is to solve the above problems, by displaying the advertising image (Image) for each of the standby screen generated when moving the page of the Web (Web) or Wap Browser (Browser), the effect of the advertising effect Enables maximization

Apparatus for providing an advertisement service when the browser standby screen of the present invention to solve the above object,

An advertisement server for providing an advertisement package; And

And a mobile communication terminal which downloads and stores an advertisement package from the advertisement server and sequentially displays advertisement images in the advertisement package every time the Internet browser idle screen is provided.

On the other hand, there is provided a method for providing an advertisement service when the browser idle screen of the present invention to solve the above object, the advertisement server receives a plurality of advertisement images to generate an advertisement package;

Downloading and storing an advertisement package from the advertisement server by a mobile communication terminal;

When the mobile communication terminal attempts to access a web page of an internet browser, sequentially displaying an advertisement image in an advertisement package by driving an advertisement browser; And

And terminating the advertisement browser at the end of the idle screen of the internet browser by the mobile communication terminal.

On the other hand, the advertisement service providing method of the browser idle screen of the present invention to solve the above object, the advertisement download module determines whether the advertisement package exists, if not stored by downloading the advertisement package from the ad server step;

When the Internet browser attempts to access the web page, sequentially driving the advertisement browser to display advertisement images in the advertisement package; And

When the idle screen of the Internet browser is terminated, ending the advertisement browser and returning to the Internet browser.

According to the present invention, the advertisement image is displayed on the standby screen of the Internet browser, but the data usage fee discount is applied only to the customer who views the advertisement, thereby maximizing the advertisement effect from the advertiser's point of view, and also from the customer's point of view. There is an outstanding effect that allows you to obtain additional benefits such as savings on communication charges.

In addition, according to the present invention, unlike the existing technology, by packaging a plurality of advertising images, it is possible to display a variety of advertising images for each Internet browser standby screen through a single download, eliminating the need for a separate network connection for advertising There is an excellent effect to significantly reduce the network overload.

Hereinafter, a configuration of an advertisement service providing apparatus for a browser idle screen according to the present invention will be described in detail with reference to the accompanying drawings. 1 is a network diagram illustrating a configuration of an advertisement service providing apparatus for a browser idle screen according to the present invention.

As shown in FIG. 1, the apparatus for providing an advertisement service in a browser idle screen includes a billing server 100, an advertisement server 200, and a mobile communication terminal 300.

In this case, the charging server 100 charges a voice call and a wireless Internet fee for the subscriber of the mobile communication terminal 300.

In addition, the advertisement server 200 receives a plurality of advertisement images from advertisers as shown in FIG. 2, converts them into package files, and manages them. Then, the advertisement server 200 provides an advertisement package when a download request is received from the mobile communication terminal 300. It plays a role. In this case, a plurality of advertisement images in the advertisement package are sequentially numbered, and when the mobile communication terminal 300 downloads and displays the advertisement package, the advertisement images in the package are sequentially displayed as shown in FIG. 4. Done.

On the other hand, the mobile communication terminal 300 determines whether the user has already downloaded the advertisement package when the user attempts to access a desired website through a wireless Internet connection, and if not, the advertisement package from the advertisement server 200 is downloaded. After downloading, storing, and managing the Internet browser, the advertisement browser is operated every time the idle screen of the Internet browser is displayed to sequentially display the advertisement images in the advertisement package as shown in FIG. 4.

In this case, as illustrated in FIG. 4, the mobile communication terminal 300 includes an internet browser 310, an advertisement download module 320, and an advertisement browser 330.

The internet browser 310 in the mobile communication terminal 300 is for wireless Internet access, and serves to display a web page from a web server and display the same to a user. The Internet browser 310 may be a WAP browser according to the protocol of the wireless Internet, or may be a full browser or a web viewer, which is recently spread. The Internet browser 310 displays the web page of the url selected by the user according to the user's operation. In this case, it takes some time to display the new web page due to the bandwidth characteristics of the wireless Internet network, and displays until the display of the web page is completed. During the standby screen, the user waits.

In addition, the advertisement download module 320 in the mobile communication terminal 300 serves to download and store an advertisement package from the advertisement server 200.

Meanwhile, the advertisement browser 330 in the mobile communication terminal 300 is driven on the standby screen while the internet browser 310 displays another web page, and the advertisement image in the advertisement package downloaded from the advertisement server 200 is downloaded. It serves to display sequentially as shown in FIG. After that, when the Internet browser 310 completes displaying the new web page and the standby screen ends, the advertisement browser 330 stops displaying the advertisement image and returns to the screen of the Internet browser 310.

At this time, the billing server 100 charges by applying a discount to the data usage fee of the user every time the advertisement package download of the mobile communication terminal 300, thereby encouraging the user to use the advertisement download. Alternatively, the advertisement browser 330 may provide a benefit of deducting a data usage fee of the user according to the number of advertisement images displayed by the advertisement browser 330.

Next, a method of providing an advertisement service at the browser standby screen according to an embodiment of the present invention using the apparatus having the above configuration will be described with reference to FIG. 5.

First, as shown in FIG. 2, the advertisement server 200 receives a plurality of advertisement images from advertisers, converts them into an advertisement package file, and stores and manages the advertisement images (S110).

Meanwhile, the mobile communication terminal 300 downloads and stores an advertisement package from the advertisement server 200 (S120). Then, when the Internet browser 310 attempts to access a web page by a user's operation, the Internet browser The advertisement browser 330 is driven during the standby screen until the 310 completes the reception of the data for displaying the web page (S130).

In this case, the sequential display of the advertisement image means that the next advertisement image is displayed whenever the Internet browser 310 attempts to access the web page, that is, whenever the user moves to another web page.

Thereafter, the mobile communication terminal 300 terminates the advertisement browser 330 and returns to the internet browser 310 when the internet browser 310 completes the reception of data for displaying the web page and the standby screen ends (S140). .

On the other hand, the billing server 100 may deduct the usage fee for the mobile communication terminal whenever the mobile communication terminal 300 downloads the advertising package from the advertising server 200 in step S120 (S121), or In operation S130, the usage fee for the mobile communication terminal may be deducted in proportion to the number of times the advertisement browser 330 displays the advertisement image (S131).

This encourages the user to download the advertisement image and use the advertisement image.

On the other hand, in the following description will be described with reference to Figure 6 for the process of the mobile communication terminal 300 in the method of providing an advertisement service when the browser idle screen according to an embodiment of the present invention.

First, the advertisement download module 320 determines whether there is a history of downloading the advertisement package, that is, whether a predetermined range of memory already exists in the advertisement package, and if not stored, downloads and stores the advertisement package from the advertisement server 200. (S210).

Thereafter, when the Internet browser 310 attempts to access the web page, the advertisement browser 330 is driven to sequentially display the advertisement image in the advertisement package (S220).

On the other hand, when the idle screen of the Internet browser 310 is terminated, the advertisement browser 330 is terminated and returned to the Internet browser 310 (S230),

Looking at the process in detail, first, it is determined whether the Internet browser 310 has completed receiving the data necessary for displaying the web page (S231),

When the Internet browser 310 completes the reception of the data necessary for displaying the web page, the advertisement browser 330 is terminated (S232), and the Internet browser 310 is returned to the Internet browser 310 to display the web page. (S233).

Although the present invention has been described in detail with reference to a number of embodiments, the scope of the present invention is not limited to these embodiments and should not be interpreted, and the present invention may be variously modified without departing from the technical spirit described in the claims. Can be implemented.

1 is a network diagram showing the configuration of an advertisement service providing apparatus for a browser idle screen according to an embodiment of the present invention;

FIG. 2 is a diagram illustrating a state in which the advertisement server 200 transmits an advertisement package to the mobile communication terminal 300 in FIG. 1.

3 is a functional block diagram showing an internal configuration of a mobile communication terminal 300 in FIG.

FIG. 4 is a view illustrating an advertisement browser 330 displaying an advertisement package in sequence in a browser idle screen in FIG. 3;

5 is an operation flowchart illustrating a method of providing an advertisement service in a browser idle screen according to an embodiment of the present invention;

FIG. 6 is a flowchart illustrating an operation process of the mobile communication terminal 300 in FIG. 5.

100: billing server

200: ad server

300: mobile communication terminal

310: Internet browser

320: Ad Download Module

330: Ad browser

Claims

A mobile communication terminal which downloads and stores an advertisement package and displays at least one advertisement image in the advertisement package when the Internet browser is idle; And

And an advertisement server providing an advertisement package to the mobile communication terminal.

The method of claim 1,

The mobile communication terminal, the Internet browser for wireless Internet access;

An advertisement download module for downloading and storing an advertisement package from the advertisement server; And

And an advertisement browser which sequentially displays advertisement images in the advertisement package during an internet browser idle screen.

The method of claim 1,

The advertisement server is an advertisement service providing apparatus for a browser idle screen for generating an advertisement package using at least one advertisement image registered from the advertiser.

The method according to claim 1 or 2,

The idle screen of the internet browser is an advertisement service providing apparatus for a browser idle screen, which is a screen displayed until the internet browser finishes receiving data necessary for displaying a web page.

The method according to any one of claims 1 to 3,

Apparatus for providing an advertising service when the browser idle screen in which a plurality of advertisement images in the advertisement package are determined in order.

The method of claim 1,

A billing server for charging a usage fee for the mobile communication terminal; wherein the billing server provides an advertisement service for a browser standby screen that deducts a fee for the mobile communication terminal when downloading an advertisement package of the mobile communication terminal. Device.

The method of claim 1,

And a charging server for charging a usage fee for the mobile communication terminal, wherein the charging server is a browser standby screen that deducts a usage fee for the mobile communication terminal in proportion to the number of times the mobile communication terminal displays an advertisement image. Ad service providing device of the city.

Generating an advertisement package by receiving at least one advertisement image by an advertisement server;

Displaying at least one advertisement image in the advertisement package until the mobile communication terminal finishes receiving data necessary for displaying a web page attempting to access through an internet browser; And

Terminating the display of the advertisement image and displaying the web page on which the data reception is completed when the mobile communication terminal completes the reception of the data necessary for displaying the web page attempting to access the web page. Way.

The method of claim 8,

Subtracting a usage fee for the mobile communication terminal each time the mobile communication terminal downloads an advertisement package from the advertisement server.

The method of claim 8,

And subtracting a usage fee for the mobile communication terminal in proportion to the number of times the mobile communication terminal displays an advertisement image.