KR20000049903A - network-game mixing on-line shopping-mall and advertisement - Google Patents

Abstract

PURPOSE: A network game is provided to publicize a sponsoring company by mounting items(including a company logo) supplied from the sponsoring company while a gamer plays the game, by adding an on-line shopping mall and internet advertisements to the network game. CONSTITUTION: A network game adding an on-line shopping mall and internet advertisements comprises a connector(16) and an interface(12). A sponsoring company connects with games on the internet through the connector. The interface inputs items to configure the items and products registered by an operator system(13) in a database(14). The interface outputs inputted contents to retrieve the contents. Data of the database is connected with a game service server, and the server supplies environments to supply the environments to a gamer. The server builds a database(34) to retrieve the stored data in an interface(32) through an operating system(33), and connects the data with game programs. A server of the game programs drives games. A request of the gamer is output in a server interface(31) via an operating system(39) of the game service server through an internet protocol(38). The server connects with the server interface to confirm the request, and supports the gamer. A server(21) of the shopping mall receives the database(34) from the game service server. The database(34) classifies favorable products of gamers. The server(21) transmits the classified products to databases(24,25) and the connector(16). The network game forms a market place selling the products output in an interface(2) through an operating system(23). A gamer connector(31-1) outputs the request and supporting services to an interface(42), and connects the request and the services with a games only browser(44) via an operating system(43). The gamer connector implements the services by an internet protocol(45).

Description

Network-game mixing on-line shopping-mall and advertisement}

An object of the present invention is to increase the profitability of the sponsor by participating in the relationship between the game service company and the gamer by improving the existing method of generating profit only in the pure game by adding the online shopping mall and the advertisement on the Internet to the network game. The present invention is a system that combines on-line shopping malls and advertisements in the game, and only the gamers are registered in the game service company (game server) to support the sponsors are also registered in the game service company (server). Here, the game service company should implement sponsorship sponsors as gamers as intermediaries and managers, and send the gamers' requests to the sponsors to reflect them in product development. In addition, while providing a game to the gamers, it is possible to operate a shopping mall that sells and transports goods, thereby creating additional profits. In addition, there is an economic advantage that can be established by benchmarking the product by establishing a system that can evaluate and analyze the preference of the product. In addition, the game service company is provided with a continuous item from the sponsor company to combine the character of the gamers with the advantage that can easily hold a variety of items.

Recently, advertisements or logos have been inserted into network games, but this is passive and unilateral, rather than the user's desired background or environment, and the contents of the game are mostly violent and sensational. . In addition, there is a case in which the item is incorporated into the game, which is limited to the virtual space only and cannot generate additional revenue, and since it is a single item of the game service company, the variety of items also decreases.

Therefore, the present invention was devised to solve the above problems, and the method of connecting the sponsor and the game company is based on the gamers analyzed through the game by providing items to the game company's D / B. By sending data about preferences to the sponsor's D / B in real time via the online network, the sponsor's D / B is updated so that the sponsor's D / B can update the game company's D / B. Send to B; The game company's D / B will finalize the data and provide it to the gamers. When a gamer places items provided by the sponsor (including a sponsor's logo) during the game, the sponsor can promote the company to the gamer. When the gamer selects an item in the game, the confirmation of the selection allows the program that applies the counter concept to statistically D / B the item's preference (the number of clicks) and reflect it in the product development process. If the game server and the shopping mall server are connected in real time and the intention to purchase the item is preferred by the gamer, the purchase intention menu for the actual product will be implemented in the CGI format made by JAVA application, VISUAL BASIC / C ++, etc. If the gamer wants to purchase, the purchase intention and personal information is transmitted to the shopping mall server to support the sale of the goods through the process of ordering, payment, and shipping.

1-a flowchart in accordance with an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: D / B & Support Program of Sponsor

20: D / B and support program of shopping mall

30: Game service company's D / B and support program

40: Gamer's Terminal

A feature of the present invention for solving the above-mentioned problems is that when a gamer plays a game through a game service company, the game service company (game server) requests a sponsor's request, and the server recognizes the requirement. A system for retrieving items and products registered by a sponsor through its own D / B and receiving the service to gamers; And sponsors are registered as gamers with game service companies to provide items and goods; And it is in a dual way that advertisers can apply for advertisements on the Internet, just as advertisers advertise on TV and magazines.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram illustrating an interactive flow between a sponsor, a game service company, and a gamer according to the present invention.

This diagram comprises a connection 16 which allows a sponsor to access a game on the Internet; It is composed of D / B 14 for inputting items and goods to be registered through the operating system 13 by inputting an item 15, and an interface 12 for outputting and searching the input contents. .

In addition, the data of the D / B constructed in the system are collected and connected to a game service company (server) to provide an environment 31 that the server can support to the gamers. The server establishes 35 the D / B 34 so that the stored data can be retrieved from the interface 32 through the operating system 33, and connects to the game program 36; The server of the game program itself runs the game (37), and outputs the gamers' requests to the server's interface 31 via the operating system 39 of the game service company (server) via the Internet protocol 38, In this configuration, the server connects (31-1) and checks the contents to support the gamers. In addition, the server 21 of the shopping mall receives the D / B 34 that classifies and stores the items or goods preferred by gamers from the game server, and the server D / B of the shopping mall 24/25 and the sponsor company 16 It is composed of a system that can form a market for selling items and goods that are output to the interface 22 through the operating system (23).

In addition, the connection unit 31-1 supporting the gamers of the server is connected to the gamers' terminal 41 and outputs the requested request and supporting service to the interface 42 via the operating system 43 and the game-only browser 44. ) To implement the service by using the Internet protocol 45.

FIG. 2 is a flowchart in which the apparatus of the shopping mall systems shown in FIG. 1 is configured and operated. First, when the gamer's web browser 201 is driven, the gamer enters his or her ID or password after step 202 of determining the sponsor company (203). This information is then received by both the game server and the shopping mall server (204), authenticated as a gamer (205), and authenticated as a member (206).

In gamers or member management, the personal information is stored in the D / B and the security protocol is maintained (207). The gamer may give the character a benefit (item, product selection) 210 supported by the sponsor as the score or promotion increases (208) while playing the game (209). In this process, when accepted through the response system 211 asking for a purchase intention, in connection with the server of the shopping mall (212), the store is selected (213), the product is searched (214), and the product is selected (215). Or received by the shipping system, payment, and modification system 216, otherwise, the game proceeds again.

FIG. 3 is a flow diagram in which the apparatus of the systems in which benchmarking of the merchandise presented in FIG. 1 can be made is constructed and operated. When the gamers 301 access the game, the game screen and the registration screen are output to the screen (302). When the game requests an ID and password (303), the gamer enters (304), and when the registration is confirmed (305), the gamer can start and proceed with the game. (306) The gamer records an individual's personal information and a character and a sponsor. If the user selects (307), the game program is driven. (308) When the player selects the items and goods to be given to the character while the game is in progress, all items and goods are constructed as D / B in the selection process. (309) to store (310). The game continues as it is composed of a system for evaluating and analyzing (311) the preference item D / B in the D / B according to the preference in the D / B and transmitting the result data to the sponsor company's server and the D / B (313). (314)

The present invention by the above-described configuration is in a system for generating economic benefits to both gamers, sponsors, and game service companies.

Sponsor promotes Sponsor's own products by unknowingly advertising to gamers by providing game service companies with items and products bearing their logos; The synergy effect of raising corporate image and brand image can be achieved, and most importantly, it is possible to find out which items are preferred by playing games such as fashion shows against characters appearing in the game. Can reduce the cost of production and design development in the real world, can secure a lot of profit; To promote the new product; By supporting such new products to gamers, it can be cheaper than TV commercials, and even street advertisements, which are applied to N generations these days, have various economic benefits.

In addition, game service companies allow gamers to enjoy different games, and the gamers themselves can be directly supported by the service of the sponsors as characters, which can bring the benefits of increased demand for playing games, advertise sponsors on the Internet, Since the marketability of new products is also analyzed and evaluated, profits for advertisement and analysis generated under the above conditions can be generated. In addition, it is possible to operate a shopping mall that can introduce and sell characters and products that have high preference in games to gamers and consumer groups (Internet users), and can deliver them to fancy shops.

In addition, gamers feel surrogate in decorating their characters; Gamers themselves are supported by the sponsor's direct services (game costs and prizes, etc.), thereby reducing the cost of playing games; Economic benefits (ex: apparel, accessories and other prizes) are also supported, which is a big advantage.

Claims (8)

In the relationship between gamers and game service companies, not only gamers but also sponsors participate in game service companies (game servers) as clients, providing economic support to gamers, providing items characterizing sponsors' products or planned products, and sponsors. And system to advertise products of sponsors A system that allows gamers to select sponsors at the start of the game, use items bearing the sponsor's logo, etc., receive various economic sponsorships and various items, and enable sponsors to support additional services. According to claim 2, Gamers use items with the sponsor's logo or the like, the sponsor's advertising is inserted between the wallpaper or the counter, indirectly contacting the sponsor's advertising, sponsored by a variety of support from the sponsor The image of is positive, so the system is designed to help sponsors capture potential customers According to claim 2, Sponsor provides a part or all of the game fee to gamers at the upper and intermediate level, can provide a variety of items, to provide additional services, making the gamer a potential customer, System that induces corporate image of sponsor to buy sponsor's products A system that provides sponsors with items that may be actual or practical, and encourages them to commercialize by letting the sponsors know which items the gamers prefer The method according to claim 5, wherein the information about the items selected by the gamers during the game is statistically D / B so that the gamers 'preferences and merchandise of the goods can be evaluated, so that the sponsors can immediately request the gamers' needs in developing new products. System that can be reflected in product development, reduces trial and error, and shortens development period According to paragraphs 5 and 6, gamers' favorite items and products can be constructed by D / B, connected to the sponsor company's server for market research and benchmarking, and items with good merchandise and preferences can be commercialized in real time. Guide system In connection with a game service company (game server) and a shopping mall server, if a gamer expresses his intention to purchase an item provided by a sponsor while the game is running, if the item provided by connecting to the shopping mall server is commodified, the player directly It is also a system that supports the purchaser's purchase, and if it is in the pre-commercialization stage, the sponsor will produce and commercialize the gamers' purchase intention