KR100406680B1 - Method and system of advertisement, method of payment using item of on-line game - Google Patents

Abstract

The present invention is an advertisement method using an item of an online game that maximizes the advertising effect while a gamer plays an online game by using a logo of a specific company and / or a design of a specific company's product on an item that changes a character's ability in the online game process. And a system and a payment method using an item of an online game which is used as a payment means of electronic commerce by exchanging the item as it is or cyber money.

Description

Method and system of advertisement, method of payment using item of on-line game}

The present invention relates to an advertisement method, an advertisement system, and a payment method using an item of an online game. Advertising method and system using online game that can maximize advertisement effect while gamers play online game, and online game item that is used as payment method of electronic commerce by exchanging the item as it is or cyber money. It is about payment method.

With the development of internet communication technology, the game market is changing from client games to online games using the Internet. Recently, a mug game, in which a large number of people access a game at the same time, has gained much popularity among gamers. Mug games are a mix of role-playing and adventure games. It is a characteristic that an unspecified number of people participate at the same time and enjoy a game, and it is a game that is representative of online games.

The story of the online game varies slightly depending on the type of game, but the general game story selects a character, improves the speed, strength, magic, etc. of the selected character, and increases wealth by means of resource gathering, The purpose of the game story is to achieve. Methods of improving a character's ability in the game process include a method of training, a method of competition between characters, a method of acquiring a specific item and using the acquired item.

Items are an important factor in making the game fun. Efficient use of items allows for effective attack and defense. Gamers should be aware of the item's design and its function in order to effectively attack and defend. The design of a conventional item is a medicine bottle, a cane, a knife, armor or the like. For example, a vial increases the character's energy, a sword increases the character's attack power, and armor increases the character's defense. The way to acquire items in the game process is to collect money and purchase it, and if you have a certain level of ability through training, you can purchase it, find hidden items, and take away items from opponents through the battle. . Despite the importance of items in online games, advertising methods using items have not been presented.

On the other hand, there is no advertising method using the online game at all. In the conventional online game, an advertisement method has a method of outputting a billboard on which a corporate logo or an image is drawn on a background of a game screen, or inserting a corporate logo in a uniform of a character and outputting it on the screen. However, the conventional advertising method has a problem in that the effect of the advertisement cannot be seen by gamers because the advertisement is passed through the background of the game screen.

The present invention has been made in view of the problems and necessity of the prior art as described above, by using a specific company's logo and / or the design of the company's product on the item to change the character's ability in the online game process advertising to gamers The purpose of the present invention is to provide an advertisement method and advertisement system using items of an online game.

Still another object of the present invention is to provide a payment method using an item of an online game which is used as a means of payment of electronic commerce by exchanging (advertisement) items acquired in the online game process as it is or through cyber money.

1 is a conceptual diagram showing an embodiment in the present invention.

Figure 2 is a system diagram showing an embodiment in the present invention.

Figure 3 is a flowchart for explaining an online game method according to an embodiment of the present invention.

Figure 4 is a flow chart illustrating an article purchase step in one embodiment of the present invention.

Figure 5 is an advertising icon showing an embodiment in the present invention.

*** Explanation of main parts of drawing ***

20. Gamers (Clients) 30. Internet Network

40. Online game system (server) 50. Storage means

52. Advertising Item DB 54. Game Program DB

56. Game Results DB 58. Cyber Money DB

60. Advertising item management module 62. Online game module

64. Exchange module 66. Payment module

In order to achieve the above object, the present invention provides an online game system using a client PC, a server, and an open network connecting the client PC and the server, wherein the server is a logo of a specific company or a product design of a specific company. Ad-item DB is stored in the advertisement item is made; An advertisement item management module for storing, deleting or modifying the advertisement item in the advertisement item DB; A game program DB in which an online game program is stored; A game result DB in which information about a changed character's ability and information on advertisement items and cyber money acquired in the course of the game are stored as the online game is executed; An online game module that executes an online game for acquiring an advertisement item and cyber money using data stored in the advertisement item DB and the game program DB, and stores a game execution result in the game result DB. It provides an advertising system using the items of the online game.

In addition, the advertisement item DB may further include a capability value for improving the ability of the character.

The server may further include a payment module that uses the advertisement item acquired in the game process as a means for payment according to the purchase of goods online or offline.

In another aspect, the present invention provides an exchange module for exchanging advertising items acquired in the game process with cyber money; It may further include a payment module that uses the cyber money as a means of payment according to the purchase of goods online or offline.

In another aspect, the present invention is connected to a site where a gamer provides an online game, and transmits a game program for executing the online game from the online game site to the gamer's computer, and transmits the game program. A game preparation step for installing a game on a computer of the gamer; The gamer selects a character from the game program, executes a game using the character, and acquires an advertisement item and cyber money, which is a logo of a specific company or a product design of a specific company, during the execution of the online game. Game performance step; And a game result storage step of storing the result of the game on the site by the gamer.

In addition, the advertisement item may be in the form of an icon or text, and the character ability may vary according to the type of the advertisement item in using the advertisement item during the execution of the online game.

In addition, the advertisement item may be arbitrarily changed by the game provider.

In another aspect, the present invention, the ordering step in which the gamer orders the goods of the goods seller online or offline; A payment request step of requesting the payment of the goods price by accessing a site providing the online game from the goods seller; A payment approval step of allowing the site operator to approve payment to the goods distributor providing the online game; An article delivery step in which the gamer receives the article from the article seller; A delivery confirmation step of confirming that the gamers have received the goods by accessing a site providing the online game; It may further include a payment step of the site operator to pay for the goods using the advertising item acquired in the process of performing the online game.

In another aspect, the present invention, the ordering step in which the gamer orders the goods of the goods seller online or offline; A payment request step of requesting the payment of the goods price by accessing a site providing the online game from the goods seller; A payment approval step of allowing the site operator to approve payment to the goods distributor providing the online game; An article delivery step in which the gamer receives the article from the article seller; A delivery confirmation step of confirming that the gamers have received the goods by accessing a site providing the online game; An exchange step in which the gamer exchanges the advertisement item with cyber money; The site operator may further include a payment step of paying for the purchase price of goods using the cyber money.

In another aspect, the present invention provides an ordering step in which a gamer orders an item of an item seller online or offline; A payment request step of requesting the payment of the goods price by accessing a site providing the online game from the goods seller; A payment approval step of allowing the site operator to approve payment to the goods distributor providing the online game; An article delivery step in which the gamer receives the article from the article seller; A delivery confirmation step of confirming that the gamer has received the goods by accessing a site providing the online game; Providing an online payment method using an item of an online game, the cyber operator comprising: a payment step of paying for an item using an advertisement item acquired in the execution of the online game or a cyber money with which the advertisement item is converted. do.

Hereinafter, with reference to the drawings will be described in detail. However, these drawings are for illustrative purposes only and the present invention is not limited thereto.

1 is a conceptual diagram showing an embodiment in the present invention.

The advertiser pays the advertising fee to the game provider in order to insert an advertisement in the item used in the online game, and according to the payment of the advertising fee, the game provider creates an advertisement item using the logo and / or product design of the company to which the advertising fee is paid. The advertisement item is stored in an online game system for gamers to use in the game process.

Gamers access the online game server to play the game, acquire the advertisement item in the course of the game, and convert the acquired item into cyber money or store it in the online game system.

The gamer purchases an item online or offline, and converts the item as it is or into cyber money to use as a payment method of electronic commerce.

2 is a system configuration diagram showing an embodiment of the present invention.

The advertisement item DB 52 stores an item produced by a logo of a specific company and / or a product, and includes an ability value to improve a character's ability. The advertisement item may be stored in the advertisement item as a moving video of the advertisement.

The advertisement item management module 60 is a module for the game provider to add, delete or modify the advertisement items stored in the advertisement item DB 52 according to the payment of the advertisement cost of the advertiser.

The game program DB 54 stores game programs necessary for game execution, such as characters and background designs of online games.

The game result DB 56 stores the ability of the character, the difficulty of the online game, and the advertisement item acquired by the gamer in the course of the game according to the result of the gamer executing the online game.

The online game module 62 executes an online game using data stored in the advertisement item DB 52 and the game program DB 54. As a result of executing the game, the character's ability, game difficulty, and the advertisement item acquired by the gamer during the game process are stored in the game result DB 56.

The exchange module 64 exchanges the advertisement items acquired by the gamer while playing the online game into cyber money, and stores the exchanged cyber money in the cyber money DB 58. In addition, the user's personal information is received and stored in the cyber money DB 58, and the user's personal information is used as a means for confirming the credit of the gamers when the cyber money is used as a payment method for goods purchase.

The cyber money DB 58 stores the amount of cyber money exchanged by the exchange module 64 and personal information of the gamers.

The payment module 66 purchases the goods online or offline by the gamer, the seller of goods is connected to the server via the Internet to check the credit information of the gamers stored in the cyber money DB 58, the cyber money DB ( It is a module that pays the cyber money stored in 58) to the seller of goods by means of account transfer.

3 is a flowchart for explaining an online game method according to an embodiment of the present invention.

The game preparation step (S10) is connected to the site where the gamer provides an online game, and transmits a game program for executing the online game from the online game site to the gamer's computer, and transmits the game program to the gamer's computer. Install.

In the game performance step (S20), the gamer selects a character from the game program, and executes a game using the character. The step of acquiring the advertisement item and the cyber money that is made of the logo of the specific company or the product design of the specific company in the process of performing the online game.

The game result storage step (S30) stores information such as the character's ability, the difficulty of the game, and the advertisement item acquired by the gamer in the game process, which are changed as a result of the gamer executing the online game in the game performance step (S20). do.

The cyber money exchange step (S40) is a step in which the gamer exchanges the advertisement items acquired in the game process with cyber money. The cyber money exchanged depends on the type of advertisement item.

The item purchasing step (S50) is a step in which the gamer purchases the item using the advertisement item or the cyber money in which the advertisement item is exchanged. The article purchase step will be described in detail with reference to FIG.

Figure 4 is a flow chart illustrating an article purchase step in an embodiment of the present invention.

When the gamer orders an item to an item seller online or offline (S51), the item seller connects to a site that provides the online game and requests credit information about whether the gamer can pay for the item ( S52).

If there is no problem with the credit information such that the gamer cannot pay the goods, the server approves that payment of the goods is possible to the goods seller requesting the credit information (S53).

If payment of the goods price is approved in the server, the goods seller pays the goods to the gamer (S54). The payment of the goods can be directly received by the gamer at the goods vendor, and in the case of online sales, it can be a method such as delivery by courier.

When the gamer receives the goods, the server accesses the server to confirm that the goods have been paid (S55), and when it is confirmed that the gamer receives the goods, the server pays the goods to the goods seller (S56). .

5 is an advertisement icon showing an embodiment in the present invention.

The advertisement item has a graphic form and / or text form, and the character's ability varies according to the type of the advertisement item. As shown in Fig. 5, the character increases the speed by 20% when the character acquires the advertisement item of the Nike shoe design, and increases the defense strength by 30% when acquiring the advertisement item of the ASICS hat design. In addition, shoe items of companies other than the Nike shoes can be applied to the game, in which case it is possible to distinguish by adjusting the value of the ability.

As described above, according to the present invention, by using a logo of a specific company and / or a design of a specific company's product on an item that changes the character's ability in the online game process, the advertisement effect can be maximized while the gamers play the online game, The item may be used as it is or as a payment method of electronic commerce by exchanging with cyber money.

Claims (10)

In the online game system using a client PC, a server, and an open network connecting the client PC and the server, The server, An advertisement item DB used by the user's character in an online game and storing data about an advertisement item having a design identical to a trademark of a specific company or an actual product design of the specific company; An advertisement item management module for storing, deleting, or modifying the advertisement item in the advertisement item DB; A game program DB for storing an online game program provided through the network; A game result DB for storing information on the ability of the character changed as the online game is executed and information on advertisement items and cyber money acquired in the game process; An online game module that executes an online game for acquiring an advertisement item and cyber money using data stored in the advertisement item DB and the game program DB, and stores a game execution result in the game result DB. Advertising system using the items of the online game. The method of claim 1, The advertisement item DB, An advertisement system using an item of an online game that additionally stores data on ability values to improve a character's ability. The method according to claim 1 or 2, The server, An exchange module for exchanging the advertisement item acquired in the game process with the cyber money; When the cyber money is used as a means of payment according to the purchase of goods online, a payment module for providing the sales system of the goods by the method of withdrawing the cyber money from the game result DB; Online game further comprising Advertising system using the item. delete delete delete delete The computer of the gamer connects to a server of a site that provides an online game, transmits a game program for executing the online game to the gamer's computer, and installs the game program on the gamer's computer to execute game play. A game preparation step of preparing; If the gamer's computer selects a character from the game program, the game is executed using the character, and the advertisement item has the same design as the trademark of the specific company or the actual product design of the specific company during the execution of the online game. And a game performing step of acquiring cyber money; A game result storage step of the gamers computer storing the result of the game in the server; An order step in which the gamer's computer connects to a system of a merchandise distributor online to order the merchandise; A payment request step in which the system of the merchandise seller connects to the server and requests payment of the commodity price; A payment approval step in which the server approves payment to the system of the goods seller; An article delivery step in which the article seller system instructs delivery of the ordered article; A delivery confirmation step of confirming that the computer of the gamer has received the goods by accessing the server; And a payment step in which the server pays for the item price requested by the item seller system using an advertisement item acquired in the process of executing the online game. The computer of the gamer connects to a server of a site that provides an online game, transmits a game program for executing the online game to the gamer's computer, and installs the game program on the gamer's computer to execute game play. A game preparation step of preparing; If the gamer's computer selects a character from the game program, the game is executed using the character, and the advertisement item has the same design as the trademark of the specific company or the actual product design of the specific company during the execution of the online game. And a game performing step of acquiring cyber money; A game result storage step of the gamers computer storing the result of the game in the server; An order step in which the gamer's computer connects to a goods vendor system to order goods online; A payment request step in which the system of the merchandise seller connects to the server and requests the payment of the merchandise price; A payment approval step in which the server approves payment to the goods seller system; An article delivery step in which the article seller system instructs delivery of the ordered article; A delivery confirmation step of confirming that the computer of the gamer has received the goods by accessing the server; An exchange step in which the computer of the gamer exchanges the advertisement item with cyber money; And a payment step of the server paying the goods price requested by the product seller system using the cyber money. The method according to claim 8 or 9, The advertisement item may be in a graphic form or a text form, and when the character uses or possesses the advertisement item during the execution of the online game, the character ability varies according to the type of advertisement item. Advertising method using.