KR100750748B1 - Advertisement apparatus and method by using of on-line game - Google Patents

Abstract

The present invention relates to an advertisement device using an online game and an advertisement providing method using the same. The present invention allows a subscriber to select a specific website name as a game participant's name to play a tournament type game and award a prize to a subscriber included in a specific ranking. Therefore, the object of the present invention is to provide an advertisement device using an online game and an advertisement providing method using the same that can promote a specific website without objection.

The present invention provides a communication system in which a data communication network is connected to at least one subscriber terminal and transmits data in real time while at least one data communication network is established, and a web browser capable of converting and outputting a web document therein. And at least one subscriber, each of which has a modem for connecting the communication between the data communication network and the subscriber terminal period to execute a real-time specific game under a specific website name; At least one advertiser having a web browser capable of converting and outputting a web document therein and a modem for communicating a connection between the terminal and the data communication network and providing the website name for advertising a specific website name in real time. Wow; A game company which is provided with a web browser capable of converting and outputting a web document in the data communication network and a modem, and a modem for communication connection with the terminal, respectively, to provide a game file to promote a specific game; A company list file for a specific website name is registered in real time through the data communication network, a game file is provided and stored from the game company, and a plurality of subscriber webs are received by accepting a specific game and a specific website selection signal selected by the subscriber. Characterized in that the operator is configured to output the web site name to the particular game and the name of the game player on the browser.

Applying the present invention, the subscriber is provided with a chance to win prizes through the game, and a number of subscribers to the game by registering a specific website name as a game name to effectively promote a number of company site names to subscribers do.

Description

Advertising device using online game and advertisement providing method using same {ADVERTISEMENT APPARATUS AND METHOD BY USING OF ON-LINE GAME}

1 is a schematic diagram showing a schematic configuration of an advertisement device using an online game according to an embodiment of the present invention.

Figure 2 is a block diagram showing an advertising device using an online game according to an embodiment of the present invention.

Figure 3 is a schematic diagram showing the data moved in the advertising device using an online game according to an embodiment of the present invention.

4 is a diagram illustrating data and a storage method thereof according to the present invention.

5 is a view showing a website of the advertising device using the online game according to the present invention.

6 is a flowchart illustrating a signal flow of an advertisement device using an online game according to the present invention.

* Description of the symbols for the main parts of the drawings *

10: subscriber, 20: data communication network,

100: advertiser, 200: operator,

202: the interface module, 206: the advertisement collection server,                 

208: prize DB, 210: advertiser DB,

212: game collection server, 214: member profile DB,

216: member preference DB, 218: game DB,

222: game algorithm processor, 224: control module,

300: Game provider.

The present invention relates to an advertising apparatus using an online game and an advertisement providing method using the same. More specifically, a game component (listed character) performing an online game is played in a tournament method with a specific company name and company logo. The present invention relates to an advertisement device using an online game and an advertisement providing method using the same that enable the advertisement of the company's website name / company name / brand name.

As is well known, an advertisement column for promoting a specific company and a specific product in the Internet network using a network is variously interposed using a space around a website, and the advertisement column is mainly formed in the form of a banner advertisement. It is currently the main advertisement for the purpose of promoting the characteristics of the product and the manufacturing company to consumers.

However, in the case of the above banner advertisements, since the data size is large, the subscriber's initial front page download speed is inhibited when the subscriber accesses a specific website. There is a problem.

In particular, banner advertisements are very ineffective, which makes them inadequate for promoting a particular company's website. Or only half of the ad.

The present invention has been made in view of the above-described circumstances of the prior art, and allows a subscriber to select a specific website name as a game participant's name to play a tournament-type game, thereby giving a prize to a subscriber included in a specific ranking without particular objection. The purpose of the present invention is to provide an advertisement device using an online game and a method of providing an advertisement using the same that can promote a website name / company name / brand name.

In order to achieve the above object, according to a preferred embodiment of the present invention, in a communication system in which the data communication network is connected to at least one subscriber terminal in a state where at least one or more data communication networks are established, so that data can be transmitted in real time. At least one subscriber which is provided with a web browser capable of converting and outputting a web document therein and a modem for connecting communication between the data communication network and the subscriber terminal period to execute a real-time specific game under a specific website name; At least one web browser capable of converting and outputting a web document therein and a modem for communicating a connection between the terminal and the data communication network, each of which provides the website name for advertising a specific website name in real time. An advertiser; A game company which is provided with a web browser capable of converting and outputting a web document in the data communication network and a modem, and a modem for communication connection with the terminal, respectively, to provide a game file to promote a specific game; A company list file for a specific website name is registered in real time through the data communication network, a game file is provided and stored from the game company, and a plurality of subscriber web browsers are received by receiving a specific game and a specific website selection signal selected by the subscriber. There is provided an advertisement device using an online game, characterized in that it consists of an operator for outputting the web site name in a specific game and its name.

According to a preferred embodiment, the operator is provided therein, the interface consisting of various interface means (ISA BUS, SCSI BUS, etc.) for the web server and the data interface for the operator's signal input and output and communication control of the data communication network A module; A data input unit for the operator to input a key operation signal for operating the advertisement device; An advertisement collection server for receiving a prize data file and an advertisement company website data file from at least one advertiser through the data communication network and an interface module; A prize DB for receiving and storing a list of prizes provided from the advertiser through the advertisement collection server; An advertiser's DB storing at least one advertiser's website list associated with a prize list of the prize DB; A game collection server receiving game data from the game company through the data communication network; A game DB for storing game data provided through the game collecting server; A game algorithm for executing game data stored in the game DB 218 and including a winning rate calculation program and a tournament list posting program for a subscriber's game; A game algorithm processor for executing the game algorithm; A member profile DB storing a text file of a member's name / resident registration number / address / phone number / ID / password therein to identify whether the subscriber is a member; A subscriber preference database for storing the subscriber's preference data for at least one of the advertiser's websites and a plurality of games; Providing a plurality of games and website names for the plurality of subscribers, and controlling each of the subscribers to play the selected game while the website is entered as the name of the gamers in a tournament system. It is characterized by consisting of a control module provided to the advertisers and game providers by analyzing the preferences for the site name.

In addition, according to the present invention, a communication control module for establishing a communication control module for connecting the at least one subscriber terminal and the at least one website advertising company terminal and the game provider terminal in a state in which at least one data communication network is established In an advertisement method of a website advertising system using an online game, at least one or more subscribers attempt to access the data communication network and receive data about a front page from a web document generation unit and transmit the data to a front browser of the subscriber. Outputting the same; Confirming whether a member is registered (registered / non-registered) by inputting an ID and password of a member (subscriber / advertiser / game provider) on the front page; If the subscriber is not a registered member, the user must select an ID and password to be used by the subscriber and check whether the ID and password are duplicated to input member's personal information for identification and to register information. Steps; Selecting a specific game (A) from the game list provided on the front page of the website by the subscriber whose membership registration is completed or previously registered; Loading the website name corresponding to the game name and the website name of the game counterpart by the subscriber by selecting the prize or the website name of a specific company as his / her game name, and outputting it to each subscriber web browser; If the subscriber wins the game with the opponent, updating the game progress status in the game progress status file of the front page; Confirming the presence or absence of the game partner of the subscriber; If the subscriber does not have a game partner, the subscriber is determined to be the winner of the game, and the prize is given and announced in a notice; When the subscriber loses a specific game selected, there is provided a method for providing an advertisement using an online game, comprising selecting a different game (B) or another company name (B ') and playing the game.

More preferably, the prize list file is associated with a specific website file list, respectively, when a specific prize is selected or a specific website is selected, the corresponding website is entered in the game player's name field of the subscriber.

EMBODIMENT OF THE INVENTION Hereinafter, this invention is demonstrated in detail with reference to drawings.

1 is a schematic diagram showing a schematic configuration of an advertisement device using an online game according to the present invention.

Referring to this, reference numeral 10 denotes a subscriber for playing a game by selecting a specific website as a game participant name for an online game, and the subscriber 10 is configured with a parallel port and includes at least one subscriber (first to Nth). Simultaneous games of subscribers 10a to 10n are possible.

At this time, the specific website name that the subscriber 10 selects as the game name and participates in the game is not limited to the website name, but it is also possible to select a specific company name or a specific brand name as the game name and play the game. .

Reference numeral 20 denotes a data communication network for connecting the communication network to enable the subscriber 10 to play online games in real time with at least one subscriber 10. The data communication network 20 is limited to an internet communication network. Rather, it includes wireless / wired / satellite / cable networks.

In addition, the reference numeral 100 provides the website to the subscriber 10 so that the subscriber 10 advertises the website in such a way as to provide a prize that is posted when the website is included in the schedule for the game under the name of the game. Represents at least one advertiser for a key.

Reference numeral 200 is to receive and store the game data from the game provider 300 so that the subscriber 10 can play the game, read and provide when the subscriber 10 requests, and provides the website name of the advertiser 100 An operator of an advertising device using an online game that performs a list up to select a game name is shown. At the same time, the operator 200 analyzes and provides the preferences of the subscriber 10 to the advertiser 200 and the game provider 300.                     

Figure 2 is a block diagram showing an advertising device using an online game according to an embodiment of the present invention.

Referring to this, reference numerals 12a to 12n denote subscriber web browsers for outputting web pages inside the subscriber 10, and reference numerals 14a to 14n denote physical communication between the subscriber 10 and the data communication network 20. Shows first through Nth subscriber modems for communication connection.

In addition, the operator 200 has an interface module 202, a data input unit 204, an advertisement collection server 206, a prize DB 208, an advertisement company DB 210, and a game collection server 212 therein. ), A member profile DB 214, a member preference DB 216, a game DB 218, a game algorithm 220, a game algorithm processor 222, and a control module 224.

In more detail, the interface module 202 is provided inside the operator 200 to represent a signal input / output signal of the operator 200 to the data communication network 20 and a module for controlling communication thereof. 202 includes various interface means (ISA BUS, SCSI BUS, etc.) for the web server and data interface.

The data input unit 204 is configured for an operator of an advertisement device using an online game according to the present invention to input a key operation signal for operating the advertisement device, and the advertisement collection server 206 includes at least one advertiser. The data communication network 20 and the interface module 202 are configured to receive a prize data file and an advertisement company website data file from the 100.                     

In addition, the prize DB 208 is configured to receive and store a list of prizes provided from the advertiser 100 via the advertisement collection server 208, the prize list is the web of the advertiser 100 Since it is associated with the site name, when the subscriber 10 selects a particular prize, the website name of the advertiser 100 is inputted as the name of the game player. The advertising company DB 210 is configured to store a website list of an advertising company authorized by the advertiser 100 through the advertising collection server 206.

On the other hand, the game collection server 212 is configured to receive game data from the game company 300, the game DB 218 from the game company 300 via the game collection server 212 DB for storing the provided game data.

The game algorithm 220 represents an algorithm for executing game data stored in the game DB 218. The game algorithm 220 includes a winning rate calculation program and a tournament list posting program for each subscriber's game. When the subscriber 10 selects a website of a specific company and proceeds to the game and wins the opponent, the winning rate is calculated and displayed on the game list. In addition, the game algorithm processor 222 represents a processor for executing the game algorithm 220.

The member profile DB 214 indicates a profile DB for identifying whether the subscriber 10 is a member, the member profile DB 214 is a member's name / resident registration number / address / phone number / ID / Password It consists of a text file. In addition, the member preference DB 216 represents a DB for storing preference data of the subscriber 10 for at least one of the advertiser's websites and a plurality of games. The preference analysis is stored in association with each subscriber 10 ID and the type and number of games in which the subscriber 10 participates, the website name registered as a game player name, and the number of times, and the preference data is stored in the advertiser 100. And the game provider 300 is provided separately through the data communication network 20.

On the other hand, the control module 224 represents a module for controlling the signal flow of the advertising device using the online game according to the present invention, the control module 224 is a plurality of games for the plurality of subscribers 10 and By providing a website name, each subscriber 10 controls the game so that the selected game can be executed in the state where the website is entered as the name of the game player by the mutual tournament method, and at the same time, the game and the website of the subscriber 10 respectively. Analyzes the preferences for people and provides them to the advertiser 100 and the game provider 300.

Figure 3 is a schematic diagram showing the data moved in the advertising device using an online game according to an embodiment of the present invention.

Referring to this, reference numeral 102 denotes an advertiser DB which stores a plurality of website list files and a specific product list file 104 of the advertiser 100, and the websites stored in the advertiser DB 102. Since the subscriber 10 selects the name / specific brand name 104 as the player's name, an advertisement for the website name and the brand name 104 is performed.

Reference numeral 230 denotes an operator DB for storing various types of data in the operator 200. The operator DB 230 may include the giveaway DB 208, the advertiser DB 210, and a member DB. 214, the member preference DB 216, and the game DB 218.

Also, reference numeral 232 denotes a subscriber preference data file for a specific website provided from the member preference DB 216 of the operator DB 230 via the data communication network 20. That is, the advertiser 100 reads a text file for a specific website name or a specific product from the advertiser DB 102 and provides it to the operator DB 230 and at the same time provides a read from the operator DB 230. The subscriber preference data file 232 is provided.

Meanwhile, the operator 200 reads and provides an online game execution program, an advertisement company list file, and a game company list file from the operator DB 230 to the subscriber 10, and the subscriber 10 provides the data. In addition to providing their own personal information through the communication network 20, the game and the website list provided by each of them are alternatively provided, and the selection signal is provided to the operator 200.

Reference numeral 302 denotes a game DB storing a plurality of game data in the game company 300, the game company 300 by the game collection server 212 of the operator DB (230) A plurality of game data files 304 are provided. At the same time, the operator 200 provides the subscriber's preference datafile 234 for the particular game from the operator DB 230.

4 is a diagram illustrating data and a storage method thereof according to the present invention.

Referring to this, the advertisement company List file 104 shown in FIG. 3 is divided into an AD List file 104a and a premium List file 104b associated with the AD List file 104a. That is, the 'A' company promotes the website 'B' and each file for providing the prize 'C' is linked to each other so that the subscriber 10 can play a specific game under the game name 'A'. As a result, when the subscriber 10 is included in a specific ranking, the prize C provided by the 'A' company can be provided. Through this, the company 'A' can promote the desired website name 'B' and the subscriber 10 can receive the prize provided by the 'A' company.

At the same time, the game company 300 has a prize data file associated with the game company list and the game company list to the operator 200 via the data communication network 20 in order to promote its game and the game company. 304). Thus, when one of the subscribers 10 repeatedly selects the same game provided from the specific game company 300 and enters the game, the specific prize may be provided from the game company 300.

On the other hand, the various input signals applied via the data communication network 20 performs a transformation / demodulation (TRANSLATION) to a signal that can be processed in the advertising device using the online game according to the present invention (236), the operator DB at the same time Each DB in 230 is stored.

In this case, when the input data file authorized through the interface module 202 is stored in each DB, the input data file is stored as data files 216a and 216b including subscriber preferences. For example, a data file including the subscriber preferences. Is largely divided into the preference data file 216a for the game company 300 and the preference data file 216b for the advertiser 100. The preference data file 216a for the game company 300 is divided and stored in each company's member game loading count / member age / winning status, etc., and is stored in a specific website and the product desired by the advertiser 100. The preference data file 216b is classified and stored as the number of member list loading / member age and propensity / status of acquiring member websites for each website.

5 is a view showing a website of the advertising device using the online game according to the present invention.

Referring to this, a website front page 260 of an advertisement device using an online game is illustrated. In the front page 260, an ID and password (PW) entry field for identification of the subscriber 10 and the subscriber are provided. A plurality of company lists and game list selection fields for the selection of (10) are composed of input fields in which the name of the game player (the website name of a specific advertiser) of the subscriber 10 facing the game is input.

In addition, the check box of the company list of the website front page 260 includes a plurality of advertiser lists for promoting a website through an advertisement device using an online game according to the present invention so that the subscriber 10 can select it. The game list check box indicates a plurality of game lists provided on this website, and a plurality of connected subscribers 10 are selectably provided.

In addition, a prize posting icon for searching for prizes provided by the plurality of advertisers 100 is provided on the website front page 260, and when the icon is clicked, a prize searching window is displayed as a subpage. In addition, each of the prizes provided on the subpage is linked with the providing advertiser 100 so that the subscriber 10 can access the homepage of the advertiser 100.

On the other hand, on the website front page 260, a display field is displayed in which the name of the company selected by each subscriber 10 is displayed in the company list. That is, when one subscriber 10 selects ΔΔE from the company list, the company website corresponding to the ΔΔE, for example, WWW.ΔΔ.COM, is displayed in the website display field. The company website selected by the other party's subscriber 10 is also displayed in the manner described above.

In addition, a game played by a specific subscriber 10 and a game played by a counterpart subscriber 10 competing with the subscriber 10 are displayed at the bottom of the display column of the company website in real time. Of course, the game in progress is limited to the same game.

On the other hand, the front page 260 of the website is provided with a game progress status icon that can determine the odds and game winners for the plurality of subscribers 10 currently participating, select the game progress icon (Click) If so, the progress file 250 is displayed. In this case, the game progress status file 250 is classified by a specific company, and is classified into a plurality of files because the game progress status file 250 is classified by a game type for the company. Prizes from one company will be available for each game linked on this website.

The signal flow of the advertisement device using the online game according to an embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.                     

6 is a flowchart illustrating a signal flow of an advertisement device using an online game according to the present invention.

First, when at least one of the subscribers 10a to 10n tries to access the data communication network 20, the control module 224 applies data for the front page from the web document generation unit (not shown). And display it in the web browsers 12a to 12n of the subscribers 10a to 10n. (First Step; ST-1)

At the same time, it is checked whether the subscriber 10 is connected to the member 10, which is a method of inputting an ID and password of a member (subscriber / advertiser / game provider) on the front page 260. The registered registrant / non-registrant) is checked. (Second step; ST-2)

If the connected subscriber is not a registered member, first, an ID and password to be used must be selected (step 3; ST-3), and the duplicate ID and password must be checked. At this time, if the ID to be used is duplicated with the ID of the registrant, another ID must be inputted, and if it is not duplicated, the ID must be used. (Step 4; ST-4)

When the input of the ID and password is completed, in order to use the advertisement device using the online game according to the present invention, the member ID information for subscriber identification and information registration (Login) must be performed. Membership information generally consists of social security number / telephone number / address / work information. (Step 5; ST-5)

The subscriber 10 whose membership registration is completed or already registered selects a specific game A from a game list provided on the front page 260 of the website, and the subscriber 10 selects a specific game A. When operating the direction key for the selection of), the control module 224 of the operator 200 reads the game list from the game DB 218 and outputs the subscriber 10 selectably. Accordingly, the subscriber 10 selects a specific game A. (sixth step ST-6)

If the subscriber 10 does not select a specific game, the bulletin board, announcements, etc. on the front page 260 may be searched. (16th step; ST-16)

In addition, the subscriber 10 should select a prize or a website of a specific company as his / her name of the player. Since the prize list and the specific website file list are linked to each other, the subscriber 10 selects a specific prize or selects a specific website. When the selection is made, the corresponding website is automatically entered in the player's name field of the subscriber 10. For example, in the present invention, the subscriber 10 executes a prize search in order to input a specific website name as the player's name. (Seventh Step; ST-7)

At the same time, the control module 224 reads the advertiser file associated with the prize file of the prize DB 208 from the advertiser DB 210 and sends it to the subscriber web browsers 12a to 12n. That is, when the subscriber 10 attempts to search for a specific prize, the name of the advertisement company associated with the prize is output on the prize posting window of the front page 260 of the website (step 8; ST-8). The subscriber 10 can select a specific advertisement company A '(step 9; ST-9).

When the subscriber 10 selects a game player name (advertiser website name), the control module 224 reads the website name from the advertiser DB 210 and loads the website name into the player name. For example, the player name of MY NAME on the front page 260 is WWW. △△. The game starts when the COM is registered, and the opponent (YOUR NAME) is the same. (Step 10; ST-10)

At this time, when the subscriber 10 wins the game with the opponent, the control module 224 updates the game progress status in the game progress status file 250 of the front page 260 and tabulates them. (Eleventh step; ST-11) At the same time, it is checked whether there is a partner of the subscriber 10 (step 12; ST-12). Judging by the winner of the game, the prizes are awarded and the announcement of the front page 260 is announced. (Step 13; ST-13)

At this time, if there is a game opponent of the subscriber 10, the game is played again while maintaining the company site name.

If the subscriber 10 loses the selected game, the subscriber 10 may not participate in the game under the same game and company name, so select another game (B) (step 14; ST-14) or the other. You have to choose a business name (B ') to play. (Step 15; ST-15)

 Meanwhile, the advertisement apparatus using the online game and the advertisement providing method using the same according to the embodiment of the present invention are not limited to the above embodiments, but various modifications can be made without departing from the technical gist of the present invention.

As described above, according to the advertisement device using the online game and the advertisement providing method using the same according to the present invention, the subscriber is provided with an opportunity of obtaining a prize through the game, and a plurality of subscribers are given a specific website name / company name / brand name. Since the game name is registered to the game to be able to effectively promote the number of sites of the company to the subscriber.

Claims (6)

A subscriber station for executing the game name or the name of the user under a specific website name when performing a specific game in real time, respectively provided with a web browser capable of outputting the web data and a modem for communication connection with a data communication network. ; A web browser capable of outputting web data and a modem for communicating with a data communication network are respectively provided therein, and when performing a real-time specific game through the subscriber terminal, the name of the game or the name of the player is specified. An advertiser terminal for providing a game selection signal and a website name to the operation server to perform; A web browser capable of outputting web data and a modem for communicating with a data communication network are respectively provided therein, and when performing a real-time specific game through the subscriber terminal, the name of the game or the name of the player is specified. A game company server providing a game file into which a specific website name can be inserted in the game file so as to be performed; It receives and registers a specific website name or giveaway name data from the advertiser terminal, and a DB for receiving and registering a plurality of game data from the game company server, the specific game request signal and website name of the subscriber terminal or Receiving a prize name selection signal, the advertising device using an online game, characterized in that it comprises an operator server including a control module for processing to display the website name or prize name by the game name or the player ID. According to claim 1, The operator server is provided therein, the interface module for transmitting and receiving various web data to the subscriber terminal, advertiser terminal, game company server via a data communication network; An advertisement collection server for receiving the prize name data and the advertisement company website name data from the at least one advertiser terminal through the interface module; A prize DB for receiving and storing a list of prizes provided from the advertiser through the advertisement collection server; An advertiser company DB in which an advertiser company website list is stored in association with a prize list of the prize DB; A game collecting server receiving game data from the game company server through the data communication network; A game DB for storing game data provided through the game collecting server; A game algorithm for executing game data stored in the game DB 218 and including a winning rate calculation program and a tournament list posting program for a subscriber's game; A game algorithm processor for executing the game algorithm; A member profile DB for storing a text file of the member's name / resident registration number / address / phone number / ID / password of the subscriber; And a subscriber preference DB for storing the subscriber's preference data for at least one of the advertiser's websites and a plurality of games. 3. The online game according to claim 2, wherein the subscriber preference database stores the type and number of games in which the subscriber participates, the website name registered as the player's name, and the game number data in association with each subscriber ID. Advertising device used. A website using an online game in which a communication control module is constructed in which the data communication network connects at least one subscriber terminal with at least one website advertiser terminal and a game provider server while at least one data communication network is established. In the advertising method of the advertising system, Registering and receiving game data from a plurality of game company servers by an operator server; Registering and receiving, by the operator server, a specific prize or a specific website name data to be output as a game name or a player name from a plurality of advertiser terminals; Receiving, by the operator server, ID and password data from at least one subscriber terminal; Authenticating the ID and password data transmitted from the subscriber terminal by the operator server; Receiving, by the operator server, a specific game selection signal from the subscriber terminal; Transmitting, by the operator server, game list and specific prize or website name data to the subscriber terminal; Receiving, by the operator server, a game selection signal and a specific prize or a website name selection signal of a specific company to be designated as a game player name from the subscriber terminal; The operator server loading and transmitting a website name of a game opponent to the subscriber terminal; Receiving, by the operator server, a specific player selection signal from the subscriber terminal; If the player and the game partner are determined, the operator server driving a game algorithm processor to process the game; Updating, by the operator server, the game progress status file to the game progress status file when the game player wins or loses; Determining, by the operator server, whether the opponent of the subscriber who has won the game exists; If there is no game partner of the subscriber, the operator server treating the subscriber as a winner of the game; When the subscriber loses a specific game selected by the subscriber, the operator server transmits the website name (B ') data of another game (B) or another company to the corresponding subscriber terminal. How to provide advertising. [5] The method of claim 4, wherein the operator server is further configured to receive a specific prize or a website selection signal from the subscriber terminal and process the prize name or website name to be input as a game player name of the subscriber. Advertising providing method using an online game. 5. The method of claim 4, wherein the game player name data listed in the operator server is any one of a plurality of website names, company names, and brand name data.

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