KR20000018077A - research system using radio transmeter - Google Patents

research system using radio transmeter Download PDF

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Publication number
KR20000018077A
KR20000018077A KR1020000000932A KR20000000932A KR20000018077A KR 20000018077 A KR20000018077 A KR 20000018077A KR 1020000000932 A KR1020000000932 A KR 1020000000932A KR 20000000932 A KR20000000932 A KR 20000000932A KR 20000018077 A KR20000018077 A KR 20000018077A
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South Korea
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wireless communication
server
customer
communication terminal
internet
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KR1020000000932A
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Korean (ko)
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심성식
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심성식
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Priority to KR1020000000932A priority Critical patent/KR20000018077A/en
Publication of KR20000018077A publication Critical patent/KR20000018077A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/02—Reservations, e.g. for tickets, services or events
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/34—Betting or bookmaking, e.g. Internet betting

Abstract

PURPOSE: A research system using a mobile communication terminal is provided to selectively research to only customers. who buy stuff and use services. CONSTITUTION: A research system comprises: a wireless communication terminal(2) for transmitting characters using the wireless communication; a server(4), which customers can purchase or book the stuff or the services through wire/wireless communication or an internet, for transmitting character data to the wireless communication terminal(2) through the wireless communication. The server(4) comprises the step of transmitting predetermined questions related to the stuff and the services, to the wireless communication terminal(2), which the customers buy and book the specific stuff or the services, by connecting to the server(4). Each customer can answer the questions through the wire/wireless communication or the internet, by connecting to the server(4).

Description

무선통신단말기를 이용한 리서치시스템{research system using radio transmeter}Research system using radio transmeter

본 발명은 무선통신단말기를 이용한 리서치시스템에 관한 것으로서, 보다 상세하게는 신뢰도를 높이고, 시간과 비용을 줄일 수 있도록 된 새로운 방식의 무선통신단말기를 이용한 리서치시스템에 관한 것이다.The present invention relates to a research system using a wireless communication terminal, and more particularly, to a research system using a new type of wireless communication terminal that can increase reliability and reduce time and cost.

일반적으로, 물품을 판매하거나 서비스를 제공하는 업체에서는 물품이나 서비스의 개선점 또는 고객의 반응 등을 파악하기 위해 리서치를 실시한다. 이러한 리서치는 고객에게 소정내용의 질문을 하여 고객의 반응이나 의견을 조사하는 것으로, 담당직원이 대상고객을 직접 만나 질문을 하거나, 고객에게 전화상으로 질문을 하여 답을 받게 된다.In general, a company that sells or provides a service conducts research to identify an improvement of the product or service or a customer response. Such research is to investigate a customer's response or opinion by asking a specific question to a customer, and a staff member meets the customer directly to ask a question or ask a customer a question by telephone.

그런데, 이러한 리서치방법은 리서치를 담당한 직원이 고객을 직접 만나거나, 고객에게 전화를 걸어야 하므로, 시간이 많이 걸릴 뿐 아니라, 인건비를 포함한 비용이 많이 드는 문제점이 있었다. 특히, 이러한 리서치방법은 필요시에, 대상물품이나 서비스를 이용할 것으로 추측되는 대상인원을 무작위로 결정하여 설문을 실시하므로, 실제로 물품이나 서비스를 이용하지 않은 고객이 설문대상에 포함되어, 리서치의 신뢰도가 떨어지는 문제점이 있었다.However, such a research method has a problem that it takes a lot of time, as well as labor costs, because the research staff to meet the customer or call the customer in person. In particular, the research method performs a questionnaire by randomly determining the number of people who are supposed to use the object or service when necessary, so that customers who do not actually use the object or service are included in the questionnaire, and the reliability of research There was a problem falling.

한편, 요즈음에는, 회원으로 가입된 고객이 유무선통신이나 인터넷을 통해 물품을 구입하거나, 극장표나 차표 등의 티켓을 예약할 수 있도록 된 서비스를 제공하는 회사가 늘어가고 있다. 이러한 물품구입이나 예약서비스는 서비스제공회사의 서버에 ARS를 구축하거나 인터넷홈페이지를 로드시켜, 회원이 유무선통신이나 인터넷을 통해 상기 서버에 접속하여 물품을 구입하거나 예약을 할 수 있도록 된 것으로, 이러한 서비스를 제공하는 회사는 자사의 서버에 회원의 전화번호 특히, 휴대폰의 번호가 기록된 데이터베이스를 구축하고 있다.On the other hand, nowadays, a number of companies are providing services that allow customers who are members to purchase goods through wired / wireless communication or the Internet, or to book tickets such as theater tickets and tickets. Such a purchase or reservation service is to establish an ARS on the service provider's server or load an Internet homepage, so that a member can access the server through wired / wireless communication or the Internet to purchase or make a reservation. The company that provides the company has a database of member phone numbers, especially mobile phone numbers, on its servers.

또한, 통신기술이 발전되어감에 따라, 무선통신을 통해 서버에서 회원의 휴대폰에 문자메시지를 전송하는 기술이 개발되어, 회원으로 등록된 고객에게 증권정보나 스포츠정보 등의 다양한 종류의 문자데이터를 자동으로 전송하는 서비스가 상용화되어가고 있다.In addition, as communication technology has been developed, technology for transmitting text messages from a server to a member's mobile phone through wireless communication has been developed, and various types of text data such as stock information and sports information can be sent to customers registered as members. Automatic transfer service is becoming commercially available.

본 발명은 상기의 문제점을 해결하기 위한 것으로서, 본 발명의 목적은 물건을 구입하거나, 서비스를 이용한 고객에게만 선별적으로 설문을 실시하여, 신뢰도를 높일 수 있으며, 시간과 비용을 줄일 수 있도록 된 새로운 개념의 무선통신단말기를 이용한 리서치시스템을 제공하는 것이다.The present invention is to solve the above problems, an object of the present invention is to provide a new questionnaire to the customer to buy the goods, or to selectively use the service only to the customer, to increase the reliability, and to reduce the time and cost It is to provide a research system using a concept wireless communication terminal.

도 1은 본 발명에 따른 무선통신단말기를 이용한 리서치시스템의 구성도1 is a block diagram of a research system using a wireless communication terminal according to the present invention

도 2는 본 발명에 따른 무선통신단말기를 이용한 리서치 시스템의 플로우차트2 is a flowchart of a research system using a wireless communication terminal according to the present invention

<도면의 주요부분에 대한 부호의 설명><Description of the symbols for the main parts of the drawings>

2. 무선통신단말기 4. 서버2. Wireless communication terminal 4. Server

8. 데이터베이스8. Database

본 발명에 따르면, 무선통신을 이용한 문자송신이 가능한 무선통신단말기(2)와, 고객이 유무선 통신이나 인터넷을 통해 접속하여 물품이나 서비스를 구입 또는 예약할 수 있으며 무선통신을 통해 상기 무선통신단말기(2)에 문자데이터를 전송할 수 있도록 된 서버(4)를 포함하며, 상기 서버(4)에는 각 고객의 무선통신단말기(2)의 번호와, 서버(4)에 접속하여 특정 물품이나 서비스를 구입 또는 예약을 한 고객의 데이터가 저장된 데이터베이스(8)가 구축되어, 필요시에, 상기 서버(4)에 접속하여 특정 물품이나 서비스를 구입 또는 예약을 한 고객의 무선통신단말기(2)에 상기 물품이나 서비스에 관련된 소정의 설문을 문자데이터로 전송하고, 각 고객은 유무선 통신이나 인터넷을 통해 상기 서버(4)에 접속하여 설문에 응답할 수 있도록 된 것을 특징으로 하는 무선통신단말기를 이용한 리서치시스템이 제공된다.According to the present invention, a wireless communication terminal (2) capable of text transmission using wireless communication, and the customer can be connected or purchased via wired or wireless communication or the Internet to purchase or reserve the goods or services through the wireless communication terminal ( 2) includes a server (4) capable of transmitting text data, said server (4) is connected to the server (4) and the number of the wireless communication terminal (2) of each customer to purchase a particular item or service Alternatively, a database 8 storing data of a customer who has made a reservation is constructed, and when necessary, the article is connected to the wireless communication terminal 2 of a customer who has connected to the server 4 to purchase or make a reservation for a specific product or service. Or a predetermined questionnaire related to the service is transmitted as text data, and each customer can answer the questionnaire by accessing the server 4 through wired / wireless communication or the Internet. A research system using a wireless communication terminal is provided.

이하, 본 발명의 바람직한 실시예를 첨부한 도면에 의거하여 설명하면 다음과 같다.Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

도 1은 본 발명에 따른 무선통신단말기를 이용한 리서치시스템을 도시한 것으로, 인터넷을 통해 서버(4)에 접속하여 물품을 구입하거나 예약을 한 고객을 대상으로 설문을 실시할 수 있도록 된 리서치시스템을 예시한 것이다.Figure 1 shows a research system using a wireless communication terminal according to the present invention, a research system that is able to conduct a questionnaire survey for customers who purchased or made a reservation by connecting to the server (4) through the Internet It is illustrated.

이 리서치시스템은 무선통신을 통해 문자데이터를 송수신할 수 있도록 된 무선통신단말기(2)와, 회원으로 가입된 고객이 인터넷을 통해 접속하여 물품이나 서비스를 구입 또는 예약할 수 있도록 된 서버(4)로 구성된다.The research system includes a wireless communication terminal (2) capable of transmitting and receiving text data through wireless communication, and a server (4), which allows a customer registered as a member to access or purchase goods or services through the Internet. It consists of.

상기 무선통신단말기(2)는 고객의 휴대폰을 이용하는 것으로, 이 휴대폰(2)은 고객에게 전송되는 문자데이터를 수신하여, 그 전면에 구비된 디스플레이장치에 문자로 디스플레이할 수 있도록 구성된다. 상기 서버(4)는 인터넷표핑몰이나 예약서비스를 제공하는 사이트의 홈페이지가 로드되어, 회원이 인터넷단말기(6)를 이용하여 인터넷을 통해 접속하여, 물건을 구입하거나, 극장표나 차표 등의 티켓을 예약할 수 있도록 구성된다. 그리고, 이 서버(4)에는 각 회원소유의 휴대폰(2)의 번호가 기록된 데이터베이스(8)가 구축되며, 고객이 서버(4)에 접속하여 물건을 구입하거나 예약을 하면, 서버(4)는 물품을 구입하거나 예약을 한 고객의 명단을 데이터화하여 데이터베이스(8)에 저장한다. 또한, 이 서버(4)에는 ARS가 구축되어, 고객이 상기 휴대폰(2)을 이용하여 접속할 수 있도록 구성된다.The wireless communication terminal 2 uses a mobile phone of a customer, and the mobile phone 2 is configured to receive text data transmitted to the customer and display the text on a display device provided at the front thereof. The server 4 is loaded with a homepage of an internet signing mall or a site that provides a reservation service, and a member connects via the Internet using an internet terminal 6 to purchase an item or purchase a ticket such as a theater ticket or a ticket. It is configured to make a reservation. The server 4 is provided with a database 8 in which the number of each member-owned mobile phone 2 is recorded. When the customer connects to the server 4 to purchase or make a reservation, the server 4 The data list of the customers who purchased the goods or made a reservation is stored in the database (8). In addition, the server 4 is constructed with an ARS, and is configured to allow a customer to connect using the mobile phone 2.

따라서, 일정한 물품이나 서비스를 이용한 고객을 대상으로 리서치를 실시할 경우, 상기 서버(4)는 자신의 데이터베이스(8)에 저장된 회원중에서, 해당 물품을 구입하거나 해당 서비스의 티켓을 예매한 회원의 휴대폰(2)에 소정의 설문을 문자데이터로 전송하고, 회원은 자신의 휴대폰(2)을 이용하여 서버(4)에 접속한 후, 서버(4)의 ARS를 이용하여 설문에 응답할 수 있다. 이때, 상기 서버(4)는 설문에 응답한 고객중에서 일부를 추첨하여, 경품을 제공하므로써, 설문에 대해 고객이 응답하는 비율을 높일 수 있도록 하는 것도 가능하다.Therefore, when conducting research for a customer using a certain item or service, the server 4 is a mobile phone of a member who purchased the item or reserved a ticket for the service from among the members stored in the database 8. In (2), a predetermined questionnaire is transmitted as text data, and the member can access the server 4 using his mobile phone 2 and then answer the questionnaire using the ARS of the server 4. In this case, the server 4 may draw a part of the customers who answered the questionnaire and provide a prize, thereby increasing the rate at which the customer responds to the questionnaire.

이와같이 구성된 무선통신단말기(2)를 이용한 리서치시스템은 리서치 대상물품이나 대상서비스를 이용한 회원의 휴대폰(2)에만 선별적으로 설문을 전송하고, 설문을 문자데이터로 수신한 고객만이 설문에 답을 하게 되므로, 무작위로 대상인원을 결정하는 종래의 리서치방법과는 달리, 해당 물품이나 서비스를 실제로 이용한 경험이 있는 고객을 대상으로 리서치를 실시하여, 리서치 결과에 대한 신뢰도를 높일 수 있는 장점이 있다. 또한, 서버(4)를 이용하여 자동으로 고객의 휴대폰(2)에 설문을 전송하고, 서버(4)의 ARS시스템을 이용하여 고객의 응답을 수신하게 되므로, 인건비와 시간을 줄일 수 있을 뿐 아니라, 물건을 구입하거나 서비스를 이용한 고객에게 즉시 설문을 실시할 수 있어서, 고객의 반응을 신속히 확인할 수 있는 장점이 있다.The research system using the wireless communication terminal 2 configured as described above selectively transmits the questionnaire only to the mobile phone 2 of the member using the research object or the target service, and only the customer who receives the questionnaire as text data answers the questionnaire. Therefore, unlike the conventional research method of randomly determining the target number of people, there is an advantage that can increase the reliability of the research results by conducting research to customers who have actually used the goods or services. In addition, the server 4 automatically transmits the questionnaire to the customer's mobile phone 2 and receives the customer's response using the server's ARS system, thereby reducing labor costs and time. For example, it is possible to promptly survey a customer who purchases an item or uses a service, so that the customer's response can be quickly confirmed.

이때, 이 무선통신단말기(2)는 전술한 휴대폰(2) 이외에 PDA, IMT200 등과 같이, 무선통신을 통해 문자데이터를 송수신할 수 있는 것을 어떠한 것도 가능하며, 고객은 자신의 휴대폰(2)을 이용하여 서버(4)의 ARS에 접속하는 것 이외에, 상기 인터넷단말기(6)를 이용하여, 서버(4)의 인터넷홈페이지에 접속하여 설문에 답하도록 하는 것도 가능하다.At this time, the wireless communication terminal 2 can be any one that can transmit and receive text data via wireless communication, such as PDA, IMT200, etc., in addition to the mobile phone 2 described above, the customer uses his mobile phone (2) In addition to accessing the ARS of the server 4, the Internet terminal 6 may be used to access the Internet homepage of the server 4 to answer a questionnaire.

이상에서와 같이 본 발명에 의하면, 서버에 접속하여 물품을 구입하거나 예매를 한 고객의 휴대폰에 설문을 문자데이터로 전송하고, 고객이 휴대폰이나 인터넷 단말기를 이용하여 설문에 답할 수 있도록 하므로써, 신뢰도를 높일 수 있으며, 시간과 비용을 줄일 수 있도록 된 새로운 개념의 무선통신단말기를 이용한 리서치시스템을 제공할 수 있다.As described above, according to the present invention, by sending a questionnaire as text data to a mobile phone of a customer who purchases an article or makes a reservation by connecting to a server, the customer can answer the questionnaire using a mobile phone or an Internet terminal, thereby improving reliability. It is possible to provide a research system using a wireless communication terminal of a new concept that can increase, and save time and costs.

Claims (1)

무선통신을 이용한 문자송신이 가능한 무선통신단말기(2)와, 고객이 유무선 통신이나 인터넷을 통해 접속하여 물품이나 서비스를 구입 또는 예약할 수 있으며 무선통신을 통해 상기 무선통신단말기(2)에 문자데이터를 전송할 수 있도록 된 서버(4)를 포함하며, 상기 서버(4)에는 각 고객의 무선통신단말기(2)의 번호와, 서버(4)에 접속하여 특정 물품이나 서비스를 구입 또는 예약을 한 고객의 데이터가 저장된 데이터베이스(8)가 구축되어, 필요시에, 상기 서버(4)에 접속하여 특정 물품이나 서비스를 구입 또는 예약을 한 고객의 무선통신단말기(2)에 상기 물품이나 서비스에 관련된 소정의 설문을 문자데이터로 전송하고, 각 고객은 유무선 통신이나 인터넷을 통해 상기 서버(4)에 접속하여 설문에 응답할 수 있도록 된 것을 특징으로 하는 무선통신단말기를 이용한 리서치시스템.Wireless communication terminal (2) capable of text transmission using wireless communication, and customers can purchase or reserve goods or services by connecting via wired or wireless communication or the Internet, and text data to the wireless communication terminal (2) through wireless communication It includes a server (4) to be transmitted, the server (4) has a number of the wireless communication terminal (2) of each customer, the customer who connected to the server (4) to purchase or reserve a specific goods or services A database 8 is stored, and if necessary, the wireless communication terminal 2 of the customer who connected to the server 4 to purchase or make a reservation for a particular item or service is provided. The questionnaire is transmitted as text data, and each customer is connected to the server 4 through wired or wireless communication or the Internet so as to answer the questionnaire. Research system used.
KR1020000000932A 2000-01-10 2000-01-10 research system using radio transmeter KR20000018077A (en)

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KR20000072173A (en) * 2000-07-18 2000-12-05 김영준 Chitosan microflake and method of manufacturing them
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JPH08292937A (en) * 1995-04-24 1996-11-05 Fujitsu Ltd Questionnaire survey agent system and its method
KR19980019336A (en) * 1998-03-07 1998-06-05 이형석 Method For Opinion Survey Using Audio Response System
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