KR20040083800A - Method and System for Providing Premium Event - Google Patents

Abstract

PURPOSE: A system and a method for a gift event are provided to publish the gift event for promoting the sales of goods or services through a mobile communication network, and instantly confirm a drawing result for a serial number inputted from a customer buying the goods or the services. CONSTITUTION: Mobile communication terminals(10) receive a message for the gift event and join in the gift event through the mobile communication network(12). An event database(26) stores the serial number of the goods or the services sold through the gift event, a gift event schedule, and a format of a gift event message. A subscriber database(28) stores the subscriber information for the users of the mobile communication terminal. An event server(24) advances the gift event through the mobile communication network, informs each mobile communication terminal of the gift event by referring to the event database and the subscriber database, and confirms the drawing result for the serial number inputted from the customer buying the goods or the services.

Description

Prize Event System and Method {Method and System for Providing Premium Event}

The present invention relates to a prize event system for promoting sales of goods or services using a mobile communication system, and more particularly, to conduct a prize event for promoting sales of goods or services of a manufacturer or a service company of a product. The present invention relates to a prize event system and method for transmitting a unique number assigned to a sold product or service to a mobile communication terminal and immediately confirming a winning result.

In order to promote sales of existing or newly released products or services, manufacturers or service companies, etc., are widely used to provide various prize events to customers who purchase their products or services. In most cases, sweepstakes to promote merchandise sales will be announced through a media such as newspapers, magazines, flyers, or broadcasts, and events of the prizes will be given to customers. Send your unique number to the event organizer via postcard, ARS phone or wired internet to apply for the prize. When the prize event ends, the event organizer draws a prize winner among the prize event participants and notifies the fact of the prize draw.

However, the aforementioned method of promoting the sale of goods through the giveaway event is to announce the event of the giveaway event to an unspecified number, which is not specifically determined, and thus, there is a disadvantage in that active participation of participants is impossible. This prize event method takes a considerable amount of time from the beginning to the end of the event, and for this reason, the participants who have signed up for the prize event at the end of the event are often forgotten. have. In addition, customers who participated in the sweepstakes event should check the prize by inquiring through the ARS phone or the wired internet to the sweepstakes organizer. At this time, as a procedure for checking whether or not to win, the customer has to perform a cumbersome process of inputting information to prove his or her identity and a unique number assigned to the purchased goods or services. There is a problem.

Therefore, the present invention is a prize event system that can announce a prize event for the promotion of sales of goods or services using a mobile communication network and immediately confirm the winning result for the unique number input from the customer who purchased the goods or services. And a method.

Another object of the present invention is to provide a premium event system and method that allows a customer who purchases a product or service to confirm the identity of a participant without directly inputting information to prove his or her identity.

1 is a block diagram of a premium event system using a mobile communication system according to the present invention;

2 is a flowchart illustrating the operation of the prize event system according to the present invention;

3A to 3C are diagrams illustrating various screens displayed on the mobile communication terminal from the prize event server illustrated in FIG. 1.

<Description of Symbols for Main Parts of Drawings>

10: mobile communication terminal 12: base station

14 base station controller 16 mobile communication switching center

18: home location register 22: mobile communication network

24: Event Server 26: Event Database

According to the present invention for achieving the above object, a prize event system for promoting the sale of a product or service, receiving a message about the prize event for promoting the sale of the product or service, and participates in the prize event A mobile communication terminal; A mobile communication network which transmits a message relating to the prize event to the plurality of mobile communication terminals; An event database that stores a unique number of goods or services sold through the prize event, scheduling of the prize event, a format of the prize event message, and the like; A subscriber database in which subscriber information of users of the mobile communication terminal is stored in a database; And a user who proceeds with the prize event through the mobile communication network, announces the prize event to the respective mobile communication terminal via the mobile communication network with reference to the event database and the subscriber database, and purchases the product or service. It characterized in that it comprises an event server that checks whether or not to win the unique number entered from.

In an embodiment of the present invention, the mobile communication network includes a short message center, and the event server is configured to provide the premium event as a short message to the mobile communication terminal using the short message center.

In addition, according to an embodiment of the present invention, the short message may include a callback URL for accessing the event server in order to confirm the winning.

According to another embodiment of the present invention, a premium event for promoting sales of goods or services through a mobile communication network is announced to each mobile communication terminal, and a unique number input from a user of the mobile communication terminal that purchased the goods or services. The prize event method of the prize event system comprising an event server for confirming whether or not to win, the event server to transmit the prize event event message to the mobile communication terminal through the mobile communication network to announce the prize event step; Accessing the event server via the mobile communication network to participate in the prize event event at the mobile communication terminal; Requesting input of the unique number from the event server to the mobile communication terminal; Inquiring whether or not to win the unique number by inputting the unique number in the mobile communication terminal; And confirming whether or not the prize event has been won by the event server to the mobile communication terminal which has input the unique number.

Other objects and features of the present invention in addition to the above objects will become apparent from the description of the embodiments with reference to the accompanying drawings.

Hereinafter, exemplary embodiments of the present invention will be described with reference to FIGS. 1 to 3.

1 is a block diagram of a premium event system for promoting sales of goods and services using a mobile communication system according to the present invention. The prize event system of the present invention includes a mobile communication terminal 10, a mobile communication network 22, an event server 24, an event database 26 and a subscriber database 28.

Each mobile communication terminal 10 receives a message regarding a prize event for promoting the sale of goods or services of a manufacturer or service provider provided by the event server 24 through the mobile communication network 22, The mobile terminal 10 checks whether or not the user wins by inputting a unique number assigned to a purchased product or service in response. The mobile communication terminal 10 can be connected to the event server 24 wirelessly through the mobile communication network 22. It includes a mobile phone equipped with a WAP browser or a personal digital assistant (PDA). The user of the mobile communication terminal 10 mentioned in the present invention is a user selected as a highly respondent to the prize event provided by the event server 24, and among the subscribers subscribed to the service provider of the mobile communication network 22, the gender, Screening is based on age, preferences, hobbies, and localities.

The mobile communication network 22 is a medium for notifying a user of a prize event message through the mobile communication terminal 10. The mobile communication network 22 includes a base station 12, a base station controller 14, a mobile switching center (MSC) 16, A Home Location Register (HLR) 18 and a Short Message Center 20 are included.

Each of the base stations 12 are arranged in units of cells and are wirelessly connected to the mobile communication terminal 10 so as to transmit a call request generated from the mobile communication terminal 10 to the mobile switching center 16. The mobile station 10 performs location registration to determine the location of the mobile communication terminal 10 existing in the cell area covered by the mobile communication terminal 10.

The base station controller 14 controls and manages the base station 12 and performs various functions required for radio call processing such as hand off. The base station controller 14 also transmits subscriber information of the location registered mobile communication terminal 10 to the mobile switching center 16.

The mobile switching center 16 has a control function that enables the base stations 12 to operate efficiently and an interworking function with the switch of the public telephone network. The mobile switching center 16 transmits the subscriber information of the mobile communication terminal 10 to a visitor location register (not shown) when the location registration of the mobile communication terminal 10 is performed through the base station 14. After the temporary storage, the home location register 18 requests the location registration of the mobile communication terminal 10.

The home location register 18 is a database that stores a service profile about subscriber information of a user of the mobile communication terminal 10. The home location register 18 includes a mobile identification number of the mobile communication terminal 10 including a subscriber's telephone call. It contains information on MIN, Electronic Serial Number (ESN), and service type.

The short message transmission center 20 searches for a phone number of the mobile communication terminal 10 to which a message informing of the prize event is transmitted in association with the event server 22, and a message informing of the prize event for each phone number in the form of a short message. Attached to the mobile telephone switchboard 16 having the corresponding station number. The mobile switching center 16 transmits a short message informing of the prize event to the corresponding mobile communication terminal 10 according to the telephone number attached to the short message. Accordingly, the prize event message transmitted from the event server 24 may be delivered as a short message to the mobile communication terminal 10 through the base station controller 14 and the base station 12 that manage the corresponding area.

The event server 24 is an event database 26 and a subscriber database 28 as a subject that processes and manages a prize event for promoting sales of a new or existing product or service of a manufacturer or a service provider through the mobile communication network 22. Manage it. The event database 26 stores a unique number of a product or service for facilitating the sale of a product or a service of a manufacturer or a service company, a prize event scheduling in which a winning number is recorded, a format of a premium event message, and the like. have. The subscriber database 28 includes all mobile communication terminals 10 that have been registered with the visitor location registers in each home location register 18 or mobile switching center 16, among the subscribers subscribed to the mobile communication network 22. Among subscribers, subscriber information such as phone numbers and addresses of selected subscribers who are more likely to participate in the prize event in consideration of gender, age, region, hobbies, etc. is stored in a database.

The event server 24 refers to the event database 26 and the subscriber database 28 and announces a prize event for promoting sales of goods or services to the respective mobile communication terminal 10 in the form of a short message. Give prizes to users in exchange for attending the event. The short message provided from the event server 24 to the user's mobile communication terminal 10 includes a call uniform resource location (URL), which is a wireless Internet access path of the event server 24, in the form of a callback URL. By clicking on the message displayed on the communication terminal 10, the event server 24 can be immediately connected. This can alleviate the hassle of connecting the event server 24 by inputting the actual URL of the event server 24 in the mobile communication terminal 10 using the wireless Internet service in the conventional manner. In addition, a unique number (PIN) is assigned to each product or service that is a target of a prize event, offline or online. This unique number is assigned a different number for each product or service sold to the user and is managed in the event database 26 described below. For example, merchandise sold through an event may be listed on the lid or the like of cans or bottled beverages. In addition, the event server 24 instantaneously checks whether or not the user who purchased the product or service sold through the sweepstakes event offline or online wins the unique number entered through the mobile communication terminal 10 to participate in the sweepstakes event. Check it out. Upon confirmation of winning, the user immediately accesses the event server 24 by clicking the callback URL provided to the mobile communication terminal 10 through the mobile communication network 22.

Operation performed in the event system of the present invention having the above-described configuration will be described with reference to the flowchart of FIG.

First, in step S30, the event server 24 swaps a message for notifying a prize event for promoting sales of goods or services to users of the mobile communication terminal 10 through the mobile communication network 22. To send. In the push push message, a brief event notice is exposed and a URL, which is a wireless internet access path of the event server 24, is attached in the form of a callback URL, so that the user who receives the message can directly access the corresponding wireless Internet page using only the call button after checking the message. Can be. For example, FIG. 3A shows a prize event message sent from the event server 24 to the mobile communication terminal 10. As illustrated in FIG. 3A, a prize event message provided to a user's mobile communication terminal 10 includes an advertisement of a manufacturer or a service provider who runs a prize event and a procedure of the prize event, for example, "1. Event notification, 2". . "Submit entry" selection button is included. The "1. Event Notification" button is used by the user to inform the user of the event message of the giveaway event provided by the event server 24 in detail, and the "2. Enter" button allows the user to participate in the sweepstakes event. Used. For example, when the user clicks the button "1. Event notification", as shown in Figure 3b, the notification content of the giveaway event provided from the event server 24, for example, "xx cola after drinking a unique number entered 2000 Korean World Cup tickets will be given. !! "The prize event event message is displayed on the mobile terminal (10).

On the other hand, when the user who is willing to participate in the prize event by viewing the prize event event message transmitted from the event server 24 clicks the "Submit" button illustrated in FIG. 3A or 3B, the user's mobile communication terminal 10 Is directly connected to the event server 24 via the mobile communication network 22 (step S32).

At this time, the mobile communication network 22 performs authentication of the connected user (step S34), and provides information on the authenticated user, for example, the telephone number of the mobile communication terminal 10, to the event server 24, and the event The server 24 records the information of the authenticated user who participated in the prize event in the subscriber database 28 (step S36).

Thereafter, the event server 24 transmits a message for inputting the unique number to the mobile communication terminal 10 of the authenticated user via the mobile communication network 22 as shown in FIG. 3C (step S38).

When the user enters the "unique number" of the goods or services purchased on the screen illustrated in Figure 3c and selects the "send" button (step S40), the user's mobile communication terminal 10 is again connected to the mobile communication network 22 The event server 24 is connected via the step S42.

Thereafter, the event server 24 searches the unique number transmitted from the user from the event database 26 to check the winning result of the user's prize event, and refers to the subscriber database 28 in which the information of the user is stored. Notify whether or not you win. This process may be to skip the cumbersome process of newly inputting the user information in order to confirm whether the user wins after the prize event is over.

At this time, the event server 24 notifies the mobile communication terminal 10 of the message according to the result of winning and winning, for example, "Congratulations on winning. We will send the winning prize immediately." Or "Please take the next opportunity. Thank you." The phrase may be provided.

Therefore, as described above, by informing the selected users through the mobile communication network and notifying the users who participated in the prize event in real time whether the prize is won, it is possible to promote sales promotion by inducing active participation. .

In addition, it is possible to provide convenience to the customer by allowing the customer who purchased the product or service through the giveaway event to check the winning result of the giveaway event without directly inputting information verifying his or her identity.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit and scope of the present invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification but should be defined by the claims.

Claims (9)

In the prize event system for sales promotion of a product and a service, A plurality of mobile communication terminals for receiving a message regarding a premium event for promoting sales of the product or service and participating in the premium event; A mobile communication network which transmits a message relating to the prize event to the plurality of mobile communication terminals; An event database that stores a unique number of goods or services sold through the prize event, scheduling of the prize event, a format of the prize event message, and the like; A subscriber database in which subscriber information of users of the mobile communication terminal is stored in a database; And From the user purchasing the prize event through the mobile communication network, and notifying the prize event to the respective mobile communication terminal via the mobile communication network with reference to the event database and the subscriber database, and purchased the product or service The premium event system, characterized in that it comprises an event server for checking whether or not the winning number for the input unique number. The method of claim 1, The mobile communication network comprises a short message center, And the event server provides the giveaway event as a short message to the mobile communication terminal using the short message center. The method of claim 2, The short message event system, characterized in that it comprises a URL that is the access path of the event server in order to confirm the winning. An event for promoting a sale of a product or service through a mobile communication network is announced to each mobile communication terminal, and an event for checking whether or not to win a unique number input from a user of the mobile communication terminal that purchased the product or service. In the prize event method of the prize event system comprising a server, Notifying the premium event by transmitting the premium event event message to the mobile communication terminal through the mobile communication network; Accessing the event server via the mobile communication network to participate in the prize event event at the mobile communication terminal; Requesting input of the unique number from the event server to the mobile communication terminal; Inquiring whether or not to win the unique number by inputting the unique number in the mobile communication terminal; And And confirming whether or not the prize event is won from the event server to the mobile communication terminal which has input the unique number. The method of claim 4, wherein The prize event event message includes a URL that is a wireless Internet access path of the event server, And the mobile communication terminal connects to the prize event server using the URL. The method of claim 4, wherein The method, And when the mobile communication terminal accesses the event server, authenticating user information of the mobile communication terminal in the mobile communication network. The method of claim 6, The winning confirmation step is a prize event method characterized in that the event server is notified to the mobile communication terminal using the information of the user authenticated by the mobile communication network. The method of claim 7, wherein And the authenticated user information is a telephone number of the user's mobile communication terminal. The method of claim 4, wherein And a message informing the prize event is provided to the mobile communication terminal in the form of a short message in the mobile communication network.