KR102230215B1 - Marketing automation system using events - Google Patents

Abstract

The present invention relates to a marketing automation system using an event, which is to naturally transfer marketing information by inducing a consumer to participate in an event of an advertiser, to induce invitation to a business by immediately providing an event result, and to execute an easier marketing and event by automating marketing of the advertiser and event registration. The marketing automation system using an event of the present invention comprises: a marketing and event management server for registering and receiving marketing information, event detailed information, funnel text message information by/from an advertiser through a website, providing an event winning result for each applicant through a drawing algorithm when personal information is received from the applicant, transmitting the event winning result and the funnel text message information to a communication terminal of a lottery winner on the basis of the personal information, and managing the event winning result for each event; and a marketing and event program unit for providing the marketing information and event application information through a landing page, and requesting event processing to the marketing and event management server when the personal information of the applicant is input by using the event application information.

Description

Marketing automation system using events {MARKETING AUTOMATION SYSTEM USING EVENTS}

An embodiment of the present invention relates to a marketing automation system using an event.

Due to the development of Internet technology, numerous companies and companies create Internet sites every day to induce consumers to visit, and each company or company promotes the marketing and image of companies or companies by tying consumers with a string of direct relationships. .

As part of a company's or company's promotion plan, the company or company is advertised by inducing consumers to visit by holding a giveaway event at the opening of an Internet site or an anniversary event.

This giveaway event emerged as a big part of the marketing strategy of the Internet era, unlike the past, which was recognized as a means of simply encouraging speculation to netizens.

However, in the related art, there is a limitation in that it is only a step of simply providing information by collecting and organizing information on a giveaway event and organizing it for each category. In addition, since it is a simple information provision, there were inconveniences, waste of time, and burden of cost that members had no choice but to directly visit the homepage of the company that conducts the giveaway event, and the date of the announcement of where they applied after applying. There is a problem that you have to check it yourself.

In addition, there is a problem that even the companies hosting the event cannot know exactly whether it can effectively inform consumers of the event and see the effect of promotion.

Unexamined Patent Publication No. 10-2000-0054604 (Publication date: September 5, 2000)

According to an embodiment of the present invention, marketing information can be naturally delivered to consumers by inducing the participation of an advertiser to participate in an event, and an event result can be provided immediately to induce a visit of the company. It provides a marketing automation system using events that can execute events and events.

The marketing automation system using an event according to an embodiment of the present invention receives marketing information, event detail information, and funnel text message information from advertisers through a web site, respectively, and events for each applicant through a lottery algorithm when receiving personal information from the applicant. A marketing and event management server that provides a winning result, transmits the event winning result and a funnel text message to the winner's communication terminal based on the personal information, and manages the event winning result for each event; And a marketing and event program unit that provides the marketing information and event application information through a landing page, and requests event processing to the marketing and event management server when the applicant's personal information is input using the event application information.

In addition, the marketing and event management server receives event detailed information including event title and event content, and the event content includes the number of events, number of winners, and product information for each number of prizes. Event detailed information registration unit to be registered as possible; Event period information registration unit for registering the start and end dates of the event; Event winner parameter information registration unit for registering event winner parameter information; Event participation restriction information registration unit to register the event participation restriction information of the applicant; A funnel text message information registration unit for registering the number of event winnings and funnel text message information to be transmitted for each event winning number; Based on the event winner parameter information, the odds of winning for each event are registered, but manually set from the winning odds of the 1st place, and the winning odds for the number of winning ranks that are not manually set for the number of winnings of 2nd or less. Event winning probability setting unit for automatically setting; A lottery algorithm execution unit providing the event winning result for the personal information according to the number of winnings and the winning probability set through the event winning probability setting unit, but providing the lottery algorithm within a preset time after receiving the applicant's personal information; An event winning result transmission unit for transmitting the event winning result and the event message information to a corresponding winner based on the winner's personal information; Event winning result management unit that manages and provides the winner's personal information, the number of winnings, the number of remaining winnings by the number of winnings, and log information of the winner's website; And a landing page generator configured to receive the marketing information and generate a landing page based on the registered marketing information, event detail information, and personal information input item information of the applicant.

In addition, the lottery algorithm execution unit generates a lottery number that matches the personal information of the applicant when providing the event winning result and provides it to the event winning result management unit, and the event winning result management unit provides a lottery number for each event winning number. Provided, and verifying the lottery number based on the applicant's personal information, it is possible to confirm the use of the winning product.

In addition, the marketing and event program unit displays the marketing information, the event detailed information and personal information input item information through a landing page, and receives the applicant's personal information through the personal information input item information and receives the marketing and event information. Can be sent to the management server.

In addition, the marketing and event management server transmits an event-winning product usage recommendation message prior to the event end date to the personal information of the winner who did not use the winning product based on the event end date and the use of the winning product. The winning product may further include a notification message transmission unit.

In addition, the event-winning product use invitation message includes a transfer progress URL for guiding another person's transfer procedure for the winning product, and the marketing and event management server includes the winning product through a web page provided as the transfer progress URL. The personal information register of the transferee who receives the personal information of the transferee of the transferee; A transfer code issuing unit for issuing a transfer code based on the personal information of the transfer subject registered through the transfer subject personal information registration unit, matching the type of the winning product to be transferred and delivering it to the advertiser; And a transfer message transmission unit that transmits the transfer message including the transfer code and the marketing information to the transferee based on personal information of the transferee.

According to the present invention, marketing information can be naturally delivered to consumers by inducing event participation by advertisers, and event results are immediately provided to induce visits by companies, and marketing and event registration of advertisers are automated to make marketing and events easier. It is possible to provide a marketing automation system using an event that can execute.

1 is a schematic diagram showing the overall configuration of a marketing automation system using an event according to an embodiment of the present invention.
2 is a block diagram showing a detailed configuration of a marketing automation system using an event according to an embodiment of the present invention.
3 is a diagram showing an example of an execution screen of an event detail information registration unit according to an embodiment of the present invention.
4 is a view showing an example execution screen of an event period information registration unit, an event winner parameter information registration unit, a funnel text message information registration unit, and an event winning probability information registration unit according to an embodiment of the present invention.
5 is a diagram illustrating an example of a funnel text message transmitted to a winner's communication terminal through an event winning result transmission unit according to an embodiment of the present invention.
6 is a diagram showing an example of an execution screen of an event winning result management unit according to an embodiment of the present invention.
7 is a diagram illustrating an example of a landing page of a marketing and event program unit according to an embodiment of the present invention.

The terms used in the present specification will be briefly described, and the present invention will be described in detail.

Terms used in the present invention have selected general terms that are currently widely used as possible while taking functions of the present invention into consideration, but this may vary according to the intention or precedent of a technician working in the field, the emergence of new technologies, and the like. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning of the terms will be described in detail in the description of the corresponding invention. Therefore, the terms used in the present invention should be defined based on the meaning of the term and the overall contents of the present invention, not a simple name of the term.

When a part of the specification is said to "include" a certain component, it means that other components may be further included rather than excluding other components unless specifically stated to the contrary. In addition, terms such as "... unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are attached to similar parts throughout the specification.

1 is a schematic diagram showing the overall configuration of a marketing automation system using an event according to an embodiment of the present invention, and FIG. 2 is a block diagram showing a detailed configuration of a marketing automation system using an event according to an embodiment of the present invention. 3 is a diagram showing an example of an execution screen of the event detailed information registration unit according to an embodiment of the present invention, and FIG. 4 is a view showing an event period information registration unit, event winner parameter information registration unit, funnel text message information registration unit and event according to an embodiment of the present invention. Fig. 5 is a view showing an example of an execution screen of the winning probability information registration unit, and Fig. 5 is a view showing an example of a funnel text message transmitted to the communication terminal of the winner through the event winning result transmission unit according to an embodiment of the present invention. A view showing an example of an execution screen of an event winning result management unit according to an embodiment of the present invention, and FIG. 7 is a view showing an example of a landing page of a marketing and event program unit according to an embodiment of the present invention.

1 and 2, a marketing automation system 1000 using an event according to an embodiment of the present invention includes a marketing and event management server 1000 and a marketing and event program unit 200.

The marketing and event management server 1000 receives each registration of marketing information, event detailed information, and funnel text message information from the advertiser communication terminal 10 through the website 10, and a lottery algorithm when receiving personal information from the event applicant. Event winning results are provided for each entrant through the application, and event winning results and funnel text messages are immediately transmitted to the winner's communication terminal 30 based on the entrant's personal information (name, mobile phone number), and the website 10 Through this, event winning results can be managed and provided for each event. Here, the website 10 is a home page operated by the marketing and event management server 1000 through which an advertiser can enter and register information for marketing and event registration and automatic execution, and may have various menus and functions. , Through these menus and functions, advertisers can conduct marketing and automatically execute events.

To this end, the marketing and event management server 1000 includes an event detailed information registration unit 101, an event period information registration unit 102, an event winner parameter information registration unit 103, an event participation restriction information registration unit 104, and funnel text message information. It may include a registration unit 105, an event winning probability information registration unit 106, a lottery algorithm execution unit 107, an event winning result transmission unit 108, an event winning result management unit 109, and a landing page generation unit 110. have.

In addition, the marketing and event management server 1000 may further include a usage notification message transmission unit 111, a transferee personal information registration unit 112, a transfer code issuing unit 113, and a transfer message transmission unit 114. I can.

The event detailed information registration unit 101 registers the event detailed information including the event title and event content, and the event content includes the number of event winnings, number of winners for each number of prizes, and prize information for each number of prizes. You can register. For example, as shown in FIG. 3, when the'Create event' menu is selected, an input window for inputting the title and contents of the event is displayed, and the title and contents of the event can be entered in each input window. A menu in which various scripts can be inserted in the event title input window and a menu in which business information can be entered in the event content input window may be provided. Can be entered automatically. In addition, the event winning content, that is, product descriptions for each prize, such as 1st to N, may be entered in the event content input window. The event content input window may be resized so that more content may be input, and a menu for inputting'Editor, HTML, TEXT' may be provided.

The event period information registration unit 102 may register an event start date and an end date. For example, as shown in Fig. 4, when the event starts, the date can be entered using a calendar or through direct input, and the event end date is also directly input or input using a calendar, so that the event start date And the end date are set, the landing page 40 produced according to the present embodiment can be promoted or exposed to various consumers on the set start date, and the landing page 40 distributed on the set end date is deleted or application is not allowed. Can be set to At this time, a group to be connected may be selected or designated, which may be a member or a member group of the web site 10, and may be specified according to an advertiser's selection.

The event winner parameter information registration unit 103 may register event winner parameter information. Here, the event winner parameter means the total number of people to win the event. For example, as shown in FIG. 4, the event winner parameter can be freely set by the advertiser, such as '1000'.

The event participation restriction information registration unit 104 may receive event participation restriction information of the applicant. For example, if you select the'Event Participation Restriction' item shown in FIG. 4, if you select the item,'Allow only once per event','Only once per day','Limit 10 times per day','Unlimited allow' Etc. Applicants can set restrictions on the number of participation in the event.

The funnel text message information registration unit 105 may receive each of the number of event winnings and funnel text message information to be transmitted for each event winning number. For example, as shown in FIG. 4, the number of winning events and a corresponding funnel text message (including event content) for the'text message sent to the first prize' can be registered. In addition, if you select the event number addition item at the bottom, you can automatically register the number of event winnings and the corresponding funnel text message for the next ranking,'Text message sent to the 2nd place', and up to the number of rankings included in the event. You can continue to add and register. In addition, a name may be designated as a substitution character in the text content, which may modify the funnel text message by replacing the name included in the winner's personal information with respect to the name in the text message.

The event-winning probability information registration unit 106 registers the winning probability for each event winning number based on the event winner parameter information, receiving a manual setting from the winning probability of the first prize, and manually setting the number of winning prizes below the second prize. You can automatically set the winning probability for the number of winnings that have not been awarded. For example, as shown in FIG. 4, first, for the probability of winning for the first prize, the probability of winning for the first prize can be manually set by setting how many people to win the first prize for a parameter (1000 persons). I can. In addition, you can manually set the winning probability for second place. However, if the 3rd place is the last winning number, the probability of winning the 3rd may be automatically set according to the preset 1st and 2nd prizes even if the advertiser does not set the number of winners.

When the process of writing and setting the event-related information as described above is completed, a step for generating a landing page may be performed after storing the information, and a more detailed description thereof will be provided later.

The lottery algorithm execution unit 107 targets the personal information of the entrant according to the number of winnings and the probability of winning set through the event winning probability setting unit 106. Information on whether or not you can receive the event), but the event winning result can be provided within a preset time (within about 5 seconds) after receiving the applicant's personal information.

The event winning result transmission unit 108 may transmit the event winning result and the event message information to the corresponding winner based on the winner's personal information. That is, when the personal information of the applicant is received, the winning result is immediately calculated based on the remaining number of winnings and the winning probability.At this time, the calculated winning result is applied to the previously registered funnel text message and the mobile phone number included in the winner's personal information To be able to send the text message directly. For example, as shown in FIG. 5, the contents of the winning product, usage period, usage method, and URL (advertiser company-related site) information may be included in a funnel text message and immediately transmitted to the communication terminal 30 of the winner.

The event winning result management unit 109 may manage and provide personal information of the winner, the number of winnings, the number of remaining winnings for each number of winnings, and log information of the winner's web site 10. For example, as shown in Fig. 6, the event winning results are listed and provided, and as the upper items of the list, the order of winning by winner, name of the winner, mobile phone number, number of winnings, order of winning and number of winnings, etc. Items for checking the remaining number of preliminary winners and log information may be provided as a standard.

Meanwhile, when providing the event winning result, the lottery algorithm execution unit 107 may generate a lottery number that matches the personal information of the applicant and provide it to the event winning result management unit 109. At this time, the event winning result management unit 109 provides the lottery number generated by the lottery algorithm execution unit 109 for each event winning, etc., and verifies the lottery number based on the personal information of the applicant to use or not. You can check. In other words, when providing the winning result for a winner, a lottery number that matches the winner's personal information is assigned, and'winner's personal information-lottery number-lottery number' is created and stored as one piece of information, and then later When verifying the lottery number, it is possible to verify the winning by checking whether there is information on the personal information of the winner matching the lottery number and the number of lotteries. In addition, when a winner uses the lottery number as a winning product by interlocking with the advertiser's communication terminal 20 separately, the usage completion history is automatically registered, so that each lottery number can be used to check whether the winner has used the winning product.

On the other hand, as shown in Fig. 6, when viewing log information, event name, total number of events, number of lottery, number of remaining events, lottery confirmation number, winner by rank, remaining number of winnings by rank and probability of winning, lottery number by rank ( The lottery confirmation number) can be checked through a pop-up window.

The landing page generator 110 may receive marketing information from an advertiser and generate a landing page 40 based on the registered marketing information, event detail information, and personal information input item information of the applicant. For example, as shown in FIG. 7, the landing page 40 includes an advertiser's marketing information (text, photo, video, etc.) area and event detail information, and the applicant's name, mobile phone number, and personal information collection consent selection, It may include an event information area such as an application button. The landing page 40 can be directly produced by the advertiser using the website 10 according to the present embodiment, and the landing page 40 created in this way is an unspecified number of consumers, existing customers with mobile phone number records, It may be disclosed and disseminated on a specific website or SNS.

The usage notification message transmission unit 111 may transmit an event-winning product usage recommendation message prior to the event end date to the personal information of the winner who has not used the winning product based on the event end date and whether the winning product is used. . For example, if you receive a funnel text message to inform you that you have won the first event on September 1, 2019, and the end date of the event is September 30, 2019, the winner is every two days from 10 days before the end of the use period according to the event end date. It is possible to send a guide message about the use of the winning product and the last date of use of the product, that is, a message recommending the use of the winning product, to the communication terminal 30 of.

Here, the event-winning product use invitation message may include a transfer progress URL for guiding the transfer procedure of another person for the winning product. If you select the transfer process URL, the benefits for the winning product received by the winner will be assigned by the winner or handed over to a third party who has been negotiated in advance, and this procedure can be performed.

The transferee personal information registration unit 112 may register personal information of the transferee of the winning product through the web page 10 provided as a transfer progress URL. At this time, the personal information of the transferee is the first version that the transferee proceeds through the web page of the transfer URL received by the winner, or the second, where the winner himself or herself enters the transferee's consent to consent to the collection of personal information. You can enter the version.

The transfer code issuing unit 113 may issue a transfer code based on the transferee’s personal information (especially mobile phone number) registered through the transferee’s personal information registration unit 112. Matching the product type and delivering it to the advertiser. These transfer codes are information issued to confirm and identify information on the fact that the event-winning product has been transferred according to the number of winnings of a specific winner and to whom it has been transferred.When the transfer code is issued, the event-winning product is issued. The personal information of the winner that can be used is converted into the personal information of the transferee, and the transfer code can be delivered not only to the transferee but also to the corresponding advertiser.

The transfer message transmission unit 114 may transmit a transfer message including a transfer code and marketing information to the transferee based on personal information of the transferee. Accordingly, when the winner of the winning product visits the advertiser's company and uses the service, the transfer code is used to confirm the transfer/transfer of the winning product.

On the other hand, the marketing and event management server 1000 according to the present embodiment has the same configuration as a typical web server in terms of hardware, and in terms of software, various types such as C, C++, Java, Visual Basic, Visual C, etc. It can include program modules that are implemented through a language and perform various functions. In addition, it can be implemented using web server programs that are variously provided according to operating systems such as dos, windows, linux, unix, and macintosh in general server hardware. have.

In addition, the marketing and event management server 1000 is connected to the advertiser communication terminal 20 and the entrant/winner communication terminal 30 through a network, respectively, and an example of such a network is an RF, 3GPP (3rd Generation Partnership Project) network. , LTE (Long Term Evolution) network, 5GPP (5rd Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, etc. are included, but are not limited thereto.

The marketing and event program unit 200 provides marketing information and event application information through the landing page 40, and when entering personal information of the applicant using the event application information, the marketing and event management server can request event processing. have. In addition, both the mobile version and the web version may continuously provide marketing information to each entrant in a manner such as a notification or pop-up on a regular basis.

In addition, the marketing and event program unit 200 displays marketing information, event detailed information, and personal information input item information through the landing page 40, and receives the personal information of the applicant through the personal information input item information to market. And it may be transmitted to the event management server 100. As shown in FIG. 7, the landing page 40 includes an advertiser's marketing information (text, photo, video, etc.) area and event detail information, and the applicant's name, mobile phone number, personal information collection consent selection item, and application button. It may include an event information area such as.

What has been described above is only one embodiment for implementing a marketing automation system using an event according to the present invention, and the present invention is not limited to the above embodiment, and as claimed in the claims below, Without departing from the gist, anyone of ordinary skill in the field to which the present invention pertains will have the technical spirit of the present invention to the extent that various changes can be implemented.

1000: marketing automation system
100: Marketing and Event Management Server
101: Event detailed information register
102: Event period information register
103: Event winner parameter information register
104: Event participation restriction information register
105: funnel text message information register
106: Event winning probability setting unit
107: Lottery algorithm execution unit
108: Event winning result transmission unit
109: Event winning result management unit
110: landing page generator
111: usage notification message transmission unit
112: Transferee personal information register
113: transfer code issuance department
114: transfer message transmission unit
200: Marketing and Event Program Department
10: website
20: advertiser communication terminal
30: Applicant/winner communication terminal
40: landing page

Claims (4)

Marketing information, event detailed information, and funnel text message information are respectively registered from advertisers through the website, and event winning results are provided for each entrant through a lottery algorithm when personal information is received from entrants, and the event wins based on the personal information. A marketing and event management server that transmits the result and the funnel text message to the winner's communication terminal, and manages the event winning result for each event; And
Provides the marketing information and event application information through a landing page, and includes a marketing and event program unit for requesting event processing to the marketing and event management server when the applicant's personal information is input using the event application information,
The marketing and event management server,
Including a prize-winning product use notification message transmission unit that transmits an event-winning product use recommendation message to the personal information of the winner who has not used the winning product on the basis of the event end date and the use of the winning product,
The event-winning product use invitation message includes a transfer progress URL to guide another person's transfer procedure for the winning product,
The marketing and event management server,
A transfer target person personal information register for registering personal information of the winning product through a web page provided as the transfer progress URL;
A transfer code issuing unit for issuing a transfer code based on the personal information of the transfer subject registered through the transfer subject personal information registration unit, matching the type of the winning product to be transferred and delivering it to the advertiser; And
A marketing automation system using an event, further comprising a transfer message transmission unit for transmitting a transfer message including the transfer code and the marketing information to the transferee based on personal information of the transferee.
The method of claim 1,
The marketing and event management server,
An event detailed information register receiving registration of event detailed information including event title and event details, and receiving event details including event-winning number, number of winners per winning number, and prize-winning product information for each number of prizes;
Event period information registration unit for registering the start and end dates of the event;
Event winner parameter information registration unit for registering event winner parameter information;
Event participation restriction information registration unit for registering the event participation restriction information of the applicant;
A funnel text message information registration unit for registering the number of event winnings and funnel text message information to be transmitted for each event winning number;
Based on the event winner parameter information, the odds of winning for each event are registered, but manually set from the winning odds of the 1st place, and the winning odds for the number of winning ranks that are not manually set for the number of winnings of 2nd or less. Event winning probability setting unit for automatically setting;
A lottery algorithm execution unit that provides an event winning result for the personal information according to the number of winnings and a winning probability set through the event winning probability setting unit, but provides the lottery algorithm within a preset time after receiving the applicant's personal information;
An event winning result transmission unit for transmitting the event winning result and the funnel text message information to a corresponding winner based on the winner's personal information;
Event winning result management unit that manages and provides the winner's personal information, the number of winnings, the number of remaining winnings by the number of winnings, and log information of the winner's website; And
A marketing automation system using an event, comprising: a landing page generator for receiving the marketing information and generating a landing page based on the registered marketing information, event detail information, and personal information input item information of the applicant. .
The method of claim 2,
The lottery algorithm execution unit,
When providing the event winning result, a lottery number matching the personal information of the applicant is generated and provided to the event winning result management unit,
The event winning result management unit,
A marketing automation system using an event, characterized in that it provides a lottery number for each event winning number and verifies the lottery number based on the applicant's personal information to check the use of the winning product.
The method of claim 2,
The marketing and event program unit,
Displaying the marketing information, the event detailed information, and personal information input item information through a landing page, receiving personal information of the applicant through the personal information input item information, and transmitting it to the marketing and event management server. Marketing automation system using events.

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