KR101305402B1 - Advertizing system and method of drill and practice type for controlling standby time by using item on web or mobile - Google Patents

Abstract

PURPOSE: A learning-type web/mobile advertisement system and a method thereof controlling a user's waiting time engage with users repetitively, thereby making them learn an advertisement's contents. CONSTITUTION: A learning-type web/mobile advertisement server (100) registers a learning-type interactive advertisement with an advertisement database. The server processes data regarding a user's engagement in the advertisement and provides the user with a waiting time control item. Receiving the advertisement from the server, an interactive recommendation application (200) displays the advertisement along with an advertisement promotion tab. When a customer watches, launches, and recommends the advertisement to his/her friends, the application launches the advertisement, transmits it to other customers, controls the customer's waiting time for re-participation in the advertisement, and allows the customer to watch the advertisement and engage with it once again. [Reference numerals] (110) Advertisement content management unit; (120) Interactive advertisement processing unit; (130) Item supply/management unit; (210) Advertisement inquiry unit; (220) Interactive advertisement launching unit; (230) Waiting time processing unit; (240) Item inquiry/using unit; (250) Advertisement transmitting unit; (AA) Interactive advertisement transmission; (BB) Applying result request; (CC) Real time winning result transmission; (DD) Advertisement, execution result, and item using information transmission; (EE) Item supply and item possession status transmission; (FF) SNS, SMS/MMS messenger, E-MAIL

Description

Advertizing system and method of drill and practice type for controlling standby time by using item on WEB or mobile}

The present invention relates to a repetitive participatory learning web / mobile advertising system and method thereof, and more particularly, to give prizes and other rewards by using a device such as a PC, a tablet PC, or a smartphone connected to a wired / wireless communication network. It is possible to induce natural learning of advertisement contents through repetitive participation in the same advertisement in providing interactive web and mobile advertisements, and iterative participation type learning web / mobile advertisement system and method applying controllable waiting time. It is about.

Advertisements are business activities designed to promote purchase behavior or increase trust in advertisers by presenting and persuading consumers or desires by presenting and persuading products or services, features, and convenience to unspecified people. Advertisers have been actively developing using a number of ideas and techniques using a variety of media and tools to create effective advertising at low cost.

With the recent generalization of Internet usage and more than 30 million smartphone users, the Internet and mobile have emerged as the second largest advertising media after TV. Especially, as the mobile ad shows high growth, the size and weight of the web and mobile advertising market Is also increasing continuously.

Currently, web and mobile advertisements can be categorized from simple exposure advertisements such as banners to participatory (interactive) advertisements such as games, quizzes, and events, and various types of advertisements have been developed considering the characteristics of each medium and device. .

In this regard, Korean Patent Publication No. 10-2010-0009517 (published Jan. 27, 2010) discloses a technology related to a platform-based mobile advertisement service apparatus and method for providing a specific advertisement desired by a user with the consent of the user.

According to this, the mobile advertisement platform receives and installs the mobile advertisement platform upon the advertisement service product subscription, and transmits the mobile advertisement platform to the mobile terminal that subscribes to the advertisement content received through the platform and the mobile terminal subscribed to the advertisement service product, Including an advertisement providing server that provides advertisement contents corresponding to the desired advertisement information to receive additional benefits such as coupons in a region set by the user, provided with advertisements or information preset by the user, and not spamming advertisements. In this way, it is possible to provide an efficient advertising service at a low cost through the target advertisement.

In addition, Korean Patent Publication No. 10-2012-0003788 (published on Jan. 11, 2012) discloses a technology related to an interactive mobile advertising platform including a wired / wireless linked revenue reduction advertising method and an advertising method thereof.

According to this, users of wired / wireless service can access and search for and use various kinds of advertisements, information, and contents more conveniently by accessing each individual's dedicated page provided in mobile advertising platform through wired / wireless network. If you select a variety of advertisements and then put them on your own personal ads page or download them, and then watch the ads for a certain period of time, you get paid from the advertiser. And by targeting the type and advertisement target, it is possible to efficiently execute the advertisement and monitor the execution result and progress in real time.

However, general impression ads expect high advertisement effect through exposure using rich advertising network such as medium (large portal, application, etc.), but the advertising effect through simple exposure is very limited. It can be said that the effect is higher than the advertisement, but the contents of advertisement through one-time participation are not significant in persistence and effect, and it is expensive because it requires another exposure-type advertisement that can promote participatory (interactive) advertisement. Due to the long winner selection period and the opacity of the winner selection criteria, consumers are less willing to participate.

In conclusion, unlike the advertisements that are repeatedly and repeatedly exposed regardless of the user's wishes, such as TV, considering the characteristics of the Internet and mobile advertisements selected by the user, the Internet based on the current simple exposure and one-time participation Mobile advertising methods have a problem that it is difficult to expect a high effect of advertising fundamentally.

KR 10-2010-0009517 A 2010.01.27 KR 10-2012-0003788 A 2012.01.11

Therefore, the present invention has been made to solve the problems of the prior art, the technical problem to be solved by the present invention, advertisers using the web and mobile devices for customers who use quizzes, games, questionnaires, voting, When providing interactive advertisements such as encouraging member registration and application installation, iterative participation type learning web that encourages customers to learn the contents of advertisements by actively and repeatedly participating in the same advertisements. It is to provide a mobile advertising system and method.

Another technical problem to be solved by the present invention is to allow advertisers to minimize the additional advertising costs incurred to promote advertising in addition to the compensation costs paid in exchange for participation, such as prizes, reserves, points, discounts paid to participants. In order to provide a repeatable participation-based learning web / mobile advertising system and method applying items that can control the waiting time for the customers who want to participate in the advertisement to actively spread and promote the advertisement to their acquaintances It is.

One embodiment of the present invention for achieving the above object, in a network system having a web / mobile advertising server that one or more customer terminals are connected to communicate via a wired / wireless network, advertising the learning type interactive advertising information It is registered and stored in the database and exposed together with the advertisement propagation tab through a dedicated application (or web browser) for each device of the customer terminal in real time or at a fixed time, and the advertisement participation until the end of exposure of the advertisement or the final winner occurs. From the learning web / mobile ad server and the learning web / mobile ad server, which pays and manages the waiting time control items according to the data processing and advertisement propagation, and distributes the data processing results, the items held by each customer, and the current status information to the customers. Receive learning interactive advertisement information and with advertisement propagation tab Exposes and executes a learning type interactive advertisement according to the inquiry and execution of the advertisement and the propagation of the advertisement to determine whether the advertisement participation and advertisement propagation by the customer and the inquiry / use of the retained item are transmitted and the corresponding advertisement is transmitted. It is a repetitive participatory learning web / mobile advertising system that includes a re-participation waiting time processing, and an interactive advertising application for controlling the inquiry and re-entry of the advertisement.

Another embodiment of the present invention for achieving the above object is a web made by a web / mobile advertising server in a network system having a web / mobile advertising server to which at least one customer terminal is communicatively connected via a wired / wireless network In the mobile advertising method, at the request of an advertiser or an advertising agency, the learning type interactive advertisement information is received, registered and stored in the advertisement database, and the learning type interactive advertisement information is transmitted to the customer terminal in real time or at a predetermined time. The first step of exposing the advertisement with the advertisement propagation tab that enables the advertisement propagation of the customer through the device-specific application (or web browser) of each device, the point of time when the end of exposure of the learning type interactive advertisement information is reached or the advertisement participation of the customer Students who have been exposed to the final winners through Data processing for advertisement participation per customer made for wet interactive advertisement information and advertisement propagation using advertisement propagation tab and waiting time control items according to the propagation status are paid and accumulated and stored in customer information item of customer database. In the second step of distributing the data processing result, the items owned by each customer and the current status information to the customer, and the request for re-entry by judging whether there is a re-entry request from the customer who has already participated at least once for the learning interactive advertisement. And a third step of controlling the waiting time for re-participation in the learning type interactive advertisement by adjusting the re-engagement waiting time according to the status of holding the waiting time control item of the customer and whether the waiting time control item is used by the customer. It is a learning web / mobile advertising method of repeated participation method .

According to the present invention, the participant repeatedly participates in the advertisement to learn the natural advertising content, so that the participants actively advertise to their acquaintances in order to secure items that have high effect imprinting and persistence, and also affect the odds of winning. It can be spread so that it can maximize the effect of advertising.

1 is a block diagram illustrating the overall configuration of a learning web / mobile advertising system of the iterative participation method according to the present invention.
FIG. 2 illustrates a repetitive participation operation of a learning type interactive advertisement using a waiting time and a waiting time control item through a device-specific application (or a web browser) in the learning type web / mobile advertisement method of the iterative participation method according to the present invention. It is a flowchart for doing so.
Figures 3a and 3b is a smart phone output in the iterative participation type learning web / mobile advertising system and method according to the present invention, illustrated to explain the process of participating in interactive advertising using a dedicated application or web service This is a screen reference.

Hereinafter, the configuration and overall operation of the learning web / mobile advertisement system and method of the iterative participation method according to the present invention will be described in detail with reference to the accompanying drawings.

It is to be understood that the words or words used in the present specification and claims are not to be construed in a conventional or dictionary sense and that the inventor can properly define the concept of a term in order to describe its invention in the best possible way And should be construed in light of the meanings and concepts consistent with the technical idea of the present invention. Therefore, it should be understood that the embodiments described herein and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and that various equivalents and modifications may be substituted for them at the time of the present application shall.

The main parties involved in the implementation of the advertising system and method according to the present invention are the advertising subject (advertiser, advertising agency, individual, etc.) and the target customer (or participant), and the application or server in which the customer is installed on the customer's terminal. Let's mention beforehand that you can use your system's web browser to get acquainted with your customers.

1 is a block diagram schematically illustrating the overall structure of a repetitive participatory learning web / mobile advertising system according to the present invention, and FIG. 2 is an apparatus in a repetitive participatory learning web / mobile advertising method according to the present invention. It is a flowchart illustrating the repetitive participation operation of the learning type interactive advertisement using the waiting time and the waiting time control item through a dedicated application (or a web browser), and FIGS. 3A and 3B illustrate the learning of the repetitive participation method according to the present invention. In the web / mobile advertisement system and method, a smartphone output screen is illustrated to explain a process in which a participant participates in an interactive advertisement using a dedicated application or a web service.

As illustrated in FIG. 1, an embodiment of the present invention system includes a learning web / mobile advertisement server 100 and an interactive advertisement application 200 installed in each customer terminal 10. In addition to this, in addition, it may further include an advertisement database, an advertiser database, and a customer database for separately registering and storing advertisement content, advertiser or advertisement agency related information, and customer information. In this case, the customer terminal may be a desktop, a notebook, a netbook, a smartphone, a tablet PC, an IPTV, or a smart TV.

The learning web / mobile advertisement server 100 first receives learning type interactive advertisement information according to a request of an advertiser or an advertising agency, registers and stores it in an advertisement database, and manages it. In this way, the learning-type interactive advertisement information registered and stored in the advertisement database is transmitted to the customer terminal 10 in real time or at a predetermined time, so that the application-specific application (or web browser) for each device of the customer terminal. The advertisement is exposed together with the advertisement propagation tab that enables the advertisement propagation of the client through the exposure, and the exposed learning until the end of the exposure time of the learning type interactive advertisement information or the final winner occurrence through the advertisement participation (view and entry) of the client. Data processing result is processed while processing data on advertisement participation for each type of interactive advertising information and paying waiting time control item according to whether or not advertisement propagation by customer using advertisement propagation tab. And the items owned by each customer and their current status information to customers .

The interactive advertisement application 200 receives the learning type interactive advertisement information from the learning web / mobile advertisement server 100 in real time or at a predetermined time and exposes the advertisement type along with the advertisement propagation tab, and inquires and executes and propagates the advertisement by the customer. According to the learning-based interactive advertising to determine whether the customer participates in advertising and propagation, and whether or not to view and use the items owned by the transmission of the corresponding advertisement, processing of the re-participation waiting time, and the inquiry and re-entry of the advertisement While transmitting the advertisement participation result, the advertisement propagation execution history, and the retained item usage information to the learning web / mobile ad server 100 or controlling the data processing result in the learning web / mobile ad server 100 corresponding thereto. Receives and presents the paid item and its status information. The interactive advertisement application 200 may be replaced by a web browser of a server system using a web browser of a customer terminal in the case of a unidirectional advertisement application.

Meanwhile, in order to perform the above-described operation, the learning web / mobile advertisement server 100 may include an advertisement content management unit 110, an interactive advertisement processing unit 120, and an item supply / management unit 130 as illustrated in FIG. 1. It may be configured to include.

As illustrated in FIG. 1, the advertisement content management unit 110 sets learning type interactive advertisement information, execution information (advertisement start and end date and time information), and whether or not the advertisement is exposed at the request of an advertiser or an advertising agency. It registers, stores and manages the advertisement database in the advertisement database, and transmits the registered and stored learning type interactive advertisement information to the client terminal in real time or at a predetermined time. Expose through device-specific application (or web browser). In this case, the learning type interactive advertisement information may include one or more pieces of information selected from interactive advertisement content information including actual advertisement content, start and end information of exposure of advertisements, participation methods and conditions, winning and reward payment conditions. In this case, the participation conditions may be one or more conditions selected from among the registration of the correct answers of the quiz included in the advertisement, the completion of the membership registration, and the installation of the target advertisement application, and the winning condition is one selected from a first-come-first-served basis, a designated ranking applicant, and an instant lottery. It may be a condition of.

The interactive advertisement processing unit 120 is a device-specific application (or web) for each device until the end of the exposure end date of the learning-type interactive advertisement information registered in the advertisement database or the final winner occurs through the advertisement participation (view and entry) of the customer. Receive the advertisement participation (view and application) information for each customer through the browser) and process the data about the winning (for example, confirming the winning) and manage the information about the participants and the winner, and the data processing result Real time delivery to the terminal. At this time, the interactive advertisement processing unit 120 immediately pays the corresponding item to the corresponding participant through the item supply / management unit 130 when the participant of the advertisement wins the waiting time control item that can control the waiting time for each device of the customer terminal. The result can be reflected in a dedicated application (or a web browser), and the participants who participate in the advertisement through the item winning, not the reward condition of the advertiser or the advertisement agency, can be controlled again to participate in the advertisement.

The item supply / management unit 130 provides the waiting time control item to the customer terminal in response to the advertisement propagation execution details for each customer received from the customer terminal until the exposure end date or time when the learning type interactive advertisement information is reached or the final winner occurs. The accumulated waiting time control item information is added to the item information for each customer and accumulated and stored in the customer database. In addition, the item supply / management unit 130 subtracts and accumulates the item information for each customer according to the inquiry and usage information of the waiting time control item received from the customer terminal and stores it in the customer database, while storing the customer's own item according to the subtraction accumulation process. And the current status information to the customer terminal. Here, the item may be implemented as, for example, an icon in the form of an hourglass, and when using the hourglass icon, the waiting time may be controlled by a predetermined time for the icon.

In addition, the interactive advertisement application 200 includes an advertisement inquiry unit 210, an interactive advertisement execution unit 220, a waiting time processing unit 230, an item inquiry / usage unit 240, an advertisement transmission unit 250. do.

In order to allow the customer to directly check the one or more learning type interactive advertisement contents received from the learning web / mobile ad server 100, the advertisement viewing unit 210 displays the advertisement content corresponding to the request of the customer's advertisement. Present to terminal 10.

The interactive advertisement executing unit 220 determines whether there is a request to participate in the advertisement with respect to the one or more learning-type interactive advertisements presented by the advertisement viewing unit 210, and registers the advertisement with the client's participation request in the advertisement database. The execution of the advertisement is started at the corresponding advertisement start date, and the actual advertisement as illustrated in FIG. 3A is executed until the exposure end date or the final winner is generated. In addition, the interactive advertisement execution unit 220 receives the advertisement participation information by the customer and transmits it to the learning-type web / mobile advertisement server 100 or the result of winning the customer's advertisement participation and re-participation of the corresponding advertisement. The waiting time information, the item information held, and the participant status information are received in real time from the learning web / mobile advertisement server 100 and presented through the customer terminal 10 as illustrated in FIG. 3B. At this time, the interactive advertisement execution unit 220 receives the customer's advertisement participation information input through the customer terminal 10 as illustrated in FIG. 2 when the customer participation in the learning-type interactive advertisement being executed is received (S101). It is determined whether the advertisement participation information of the satisfies the entry conditions of the advertisement (S102), and if the customer participation information does not meet the entry conditions of the advertisement as a result of the determination (N quarter of S102), the customer participation information is input again. If the customer's advertisement participation information meets the conditions of application (Y quarter of S102), the application is automatically performed to confirm whether or not the winner and its details (advertiser compensation or waiting time control item payment) are sequentially (S103, S104). If the advertiser's compensation is won as a result of checking the winning status and history (Y quarter of S104), the reward is set according to the winning history set by the advertiser or the advertising agency. End (S105), if not winning (N quarter of S103) or if the advertiser compensation (S104 quarter, waiting time control item paid to the customer) re-participation from the customer to check again (S106) If you do not want (N branch of S106) the end of the advertising participation process by the customer (S105).

On the other hand, the waiting time processor 230 determines whether there is a re-participation request from customers who have already participated at least once when the customer participation in the learning-type interactive advertisement being executed in the interactive advertisement execution unit 220 starts, If there is, the wait time control item holding status of the customer and the use of the wait time control item by the customer setting the re-participation waiting time is adjusted to control the waiting time to re-enter the learning interactive advertising. That is, the waiting time processing unit 230, if the customer participation information during the execution of the advertisement made in the interactive advertising execution unit 220 meets the application conditions of the corresponding advertisement (Y quarter of S102) and won the automatic winning after the automatic entry (N of S103) Quarterly) or if the winnings are payments for waiting time control items rather than advertiser compensation (N quarter of S104), the customer confirms whether to re-enter (S106), and if the customer wants to re-enter (Y quarter of S106). It is determined whether to use the item for controlling the waiting time (S108) while counting the waiting time for participation (S107), and if the item is used by a customer (Y branch of S108), controlling the waiting time for re-engagement (S109). Re-enter waiting time corresponding to the number of items by subtracting the waiting time) and ending the waiting time (S110), thereby enabling the input of customer participation information again, and immediately re-entering the advertisement through the use of the waiting time control item. So that can be done.

The item inquiry / use unit 240 requests a customer's waiting time control item holding information to the learning type web / mobile ad server 100 according to a customer's request, or receives the item holding information and its current status information according to the request. present.

The advertisement transmitting unit 250 exposes an advertisement propagation tab that enables advertisement propagation of the customer together with the learning type interactive advertisement information received from the learning web / mobile advertisement server 100, and selects the advertisement propagation tab and the customer. Confirm the receiver information set by the, and transmits the learning-type interactive advertising through one or more advertising transmission means. The advertisement transmission means may be one or more means selected from SMS / MMS, SNS, messenger, e-mail.

A learning web / mobile advertisement system and method according to the present invention configured as described above will be described in general with reference to FIGS. 1 to 3B to perform a process and operation of the advertisement service according to the present invention.

First, the advertiser or advertising agency advertising data (ad start and end date, participation method, entry conditions, winning criteria, reward payment information) in the advertising database through the advertising content management unit 110 of the learning-type web / mobile advertising server 100 Etc.), and thus, the interactive advertisement processing unit 120 of the learning web / mobile advertisement server 100 participates in the registered advertisement data through a device-specific application (or a web browser) for each device in real time or at a predetermined period. And information about the winning guide to customers.

Customers who have viewed the advertisement information advertise to their acquaintances via SMS / MMS, SNS, messenger and e-mail by using the advertisement distribution function of the interactive advertisement application 200 (or web service) installed in the device. Propagates the item, and the item supply / management unit 130 of the learning-type web / mobile advertisement server 100 may control an item for repeatedly participating in the interactive advertisement in response to the advertisement propagation activity of the customer, that is, the person or another person. Provides items consisting of reserves, points, etc. available to control the waiting time of.

The learning web / mobile ad server 100 starts the execution of the interactive advertisement at the registered advertisement start date and proceeds with data processing for the advertisement participation of the customer until the end time is reached or until the final winner occurs. Participates in interactive advertising via the interactive advertising application 200 (or web browser).

The participant satisfies the conditions for applying the interactive advertisement through the interactive advertisement application 200 (or a web browser) (quiz correct registration of the quiz, completion of registration, completion of installation of the target application, etc.), and then the learning type web / mobile advertisement server 100 ), The customer participation result information is transmitted, and in the interactive web processing unit 120 of the learning-type web / mobile ad server 100, the winning conditions (first-come-first-served basis, designated ranking applicants, instant lottery, etc.) registered in the ad content management unit 110 are provided. After confirming, the winning result is transmitted in real time through the interactive advertisement application 200 (or web browser) of the participant terminal. At this time, the learning-type web / mobile ad server 100 provides the winning results, such as items that can control the waiting time for repetitive participation in addition to the rewards paid by the advertiser, such as prizes, reserves, points, discounts, etc. .

If the participant fails to win, re-participation is possible until the end of the advertisement after a designated waiting time in the learning web / mobile advertisement server 100 or the interactive advertisement application 200. At this time, the waiting time can be controlled by increasing or decreasing the waiting time of the person or another participant through the items held by the participant.

If the participant wins an item for controlling the waiting time, the item is immediately provided to the corresponding participant through the item supply / management unit 130 of the learning-type web / mobile ad server 100, and an interactive advertisement application ( 200) or the interactive web browser reflects the result, and the participant who wins the item which is not the advertiser's compensation compensation can participate in the advertisement again.

If the participant wins under the condition of the advertiser's compensation payment, the advertiser or the advertising agency (or individual) checks the winner information through the web service of the learning web / mobile ad server 100 and rewards the corresponding prizes. give.

In the case of using the repetitive participatory learning type advertising system and method of the present invention, the participant repeatedly participates in the advertisement so that the learning of the natural advertisement content can be performed, thereby improving the imprinting and persistence of the advertisement and affecting the probability of winning. In order to secure an item, participants can actively spread the advertisement to their acquaintances, thereby maximizing the exposure effect of the advertisement at low cost.

Embodiments of the present invention include a computer readable medium including program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Examples of the computer readable recording medium may include magnetic media such as hard disks, floppy disks, and magnetic tape, CD-ROM, Included are hardware devices configured to store and execute optical instructions such as DVDs, program instructions such as ROM, RAM, flash memory, and the like. In addition, examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

10: customer terminal 100: learning web / mobile advertising server
110: advertising content management unit 120: interactive advertising processing unit
130: item supply / management unit 200: interactive advertising application
210: advertising unit 220: interactive advertising execution unit
230: waiting time processing unit 240: item inquiry / use unit
250: advertisement transmission unit

Claims (15)

In the network system having a web / mobile advertising server to which at least one customer terminal is communicatively connected via a wired / wireless network,
At the request of an advertiser or an advertising agency, learning-type interactive advertisement information is registered and stored in the advertisement database and exposed together with the advertisement propagation tab through a dedicated application (or web browser) for each device of the client terminal in real time or at a predetermined time. Learning to distribute data processing results, items held by each customer and their current status information to customers while paying and managing data processing for advertisement participation and waiting time control according to advertisement propagation until the end of exposure time or final winner occurs. Type web / mobile ad server;
Receive learning interactive advertising information from the learning web / mobile ad server, expose it with the advertisement propagation tab, and execute the learning interactive advertisement according to the inquiry and execution of the advertisement by the customer and the propagation thereof. And an interactive advertisement application for determining whether to propagate advertisements and whether to view or use the item, and to control transmission of advertisements corresponding to the corresponding advertisements, processing of re-participation waiting time, and retrieval and participation of advertisements. Repetitive participatory learning web / mobile advertising system.
According to claim 1, The learning web / mobile ad server,
In accordance with the request of the advertiser or advertising agency, the learning type interactive advertisement information is received, registered and stored in the advertisement database, and managed, and the registered and stored learning type interactive advertisement information is transmitted to the customer terminal in real time or at a predetermined time to spread the advertisement of the customer. An advertisement content management unit for exposing through a device-specific application (or a web browser) of the customer terminal together with an advertisement propagation tab that enables the advertisement;
Participation in advertisements for each customer made through a device-specific application (or web browser) of the customer terminal until the end of the exposure end date of the learning-type interactive advertisement information registered in the advertisement database or the final winner occurs through the advertisement inquiry and participation of the customer. An interactive advertisement processing unit which receives the (view and application) information, performs data processing on the winning, delivers the data processing result to the customer terminal in real time, and manages the advertisement participant and the winner information; And
The paid waiting time control item information while paying the waiting time control item to the customer terminal in response to the advertisement propagation execution details for each customer received from the customer terminal until the exposure end date or time when the exposure of the learning type interactive advertisement information is reached or the final winner is generated. Accumulates and adds to the item information for each customer and stores it in the customer database, while subtracting and accumulating the item information for each customer according to the inquiry and usage information of the paid waiting time control item received from the customer terminal and storing the information in the customer database. Iterative participation type learning web / mobile advertising system, characterized in that it comprises a; the item supply / management unit for transmitting the customer's possession items and the current status information to the customer terminal according to the cumulative subtraction process.
The method of claim 1, wherein the learning interactive advertising information,
Repetitive participatory learning type web characterized in that it includes interactive advertising content information including the actual advertising content, information on the start and end of the exposure of the advertisement, one or more information selected from the participation method and conditions, winning and reward payment conditions Mobile advertising system.
The method of claim 1, wherein the waiting time control item is
Repetitive participatory learning web / mobile advertising system, characterized in that any one of the icons, reserves or points that can be used to control the waiting time of yourself or others.
According to claim 3, Participation conditions of the learning interactive advertising,
Iterative participation type learning web / mobile advertising system, characterized in that the one or more conditions selected from among the correct registration of the quiz included in the advertisement, registration completion, and the installation of the target application.
According to claim 3, The winning condition of the learning-type interactive advertising,
Iterative participation type learning web / mobile advertising system, characterized in that one condition selected from the first-come-first-served, designated ranking applicants, and instant lottery.
The method of claim 2, wherein the interactive advertisement processing unit,
If the advertising participant wins the waiting time control item that can control the waiting time, the item is immediately paid to the corresponding participant through the item supply / management unit and the result is provided to the device-specific application (or web browser) of the customer terminal. Repetitive participation method learning web / mobile advertising system, characterized in that reflecting, and controls the participants who participate in the advertisement through the item winning, rather than the compensation payment conditions of the advertiser or advertising agency.
The method of claim 1, wherein the interactive advertising application,
An advertisement inquiry unit for presenting to a customer terminal according to an advertisement inquiry request of a customer in order to allow a customer to directly check contents of the learning interactive advertisement received from the learning web / mobile advertisement server;
It is determined whether there is a request to participate in the advertisement of the at least one learning-type interactive advertisement presented by the advertisement viewing unit, and execution of the advertisement is performed at the corresponding advertisement start date registered in the advertisement database for the advertisement having the client's participation request. Launch the advertisement until the end of the exposure time of the advertisement is reached or the final winner occurs, and the advertisement participation information by the customer is transmitted to the learning web / mobile ad server, or the result of winning the advertisement and the reentry of the corresponding advertisement Interactive advertisement execution unit for receiving the real-time information and the item information and participant status information required for the real-time from the learning web / mobile advertising server to present through the customer terminal;
Determine whether there is a re-participation request from a customer who has already participated at least once for the learning-type interactive advertisement being executed by the interactive advertisement execution unit, and if there is a re-participation request, the status of holding the wait time control item of the customer and A waiting time processor configured to control a waiting time for re-participation in the learning type interactive advertisement by adjusting a re-participation waiting time according to whether to use a waiting time control item;
An item inquiry / use unit for requesting inquiry of the waiting time control item holding information of the customer to the learning type web / mobile advertisement server or receiving and presenting holding item inquiry information and the current status information according to the request of the customer; And
By exposing the advertisement propagation tab to enable advertisement propagation of the customer together with the learning type interactive advertisement information received from the learning web / mobile advertisement server, and checking the advertisement propagation tab selection and the receiver information set by the customer. And an advertisement transmission unit for transmitting the learning type interactive advertisement through at least one advertisement transmission means.
The method of claim 8, wherein the advertisement transmission unit,
Iterative participation type learning web / mobile advertising system, characterized in that for transmitting the advertising information through one or more advertising means selected from SMS / MMS, SNS, messenger, e-mail.
In the network system having a web / mobile advertising server to which at least one customer terminal is communicatively connected via a wired / wireless network, in the web / mobile advertising method made by the web / mobile advertising server,
(a) receiving the learning type interactive advertisement information according to the request of the advertiser or the advertising agency, registering and storing and managing in the advertisement database, and transmitting the registered and stored learning type interactive advertisement information to the customer terminal in real time or at a predetermined time; A first step of exposing with an advertisement propagation tab to enable advertisement propagation of a customer through a device-specific application (or a web browser) of the device;
(b) data on advertisement participation for each customer made on the exposed learning type interactive advertisement information until the end of exposure of the learning type interactive advertisement information is reached or when the final winner occurs through the advertisement participation (view and entry) of the customer. Processing and propagation of advertisements using the advertisement propagation tab and waiting time control items according to the propagation status are accumulated and stored in the item information of each customer in the customer database, and the result of the data processing and the items held by each customer and their current status Distributing the information to the customer; And
(c) Determining whether there is a re-participation request from a customer who has already participated at least once for the learning-type interactive advertisement, and if there is a re-entry request, the status of holding the wait time control item of the customer and the use of the wait time control item by the customer. A repetitive participation type learning web / mobile advertising method, comprising: a third step of controlling the waiting time for re-participation in the learning type interactive advertisement by adjusting the re-engagement waiting time according to the setting. .
The method of claim 10, wherein the learning interactive advertising information,
Repetitive participatory learning type web characterized in that it includes interactive advertising content information including the actual advertising content, information on the start and end of the exposure of the advertisement, one or more information selected from the participation method and conditions, winning and reward payment conditions / Mobile advertising method.
The method of claim 10, wherein the wait time control item,
Repetitive participation type learning web / mobile advertising method, characterized in that any one of the icon, reserves or points that can be used to control the waiting time of yourself or others.
The method of claim 11, wherein the participation condition of the learning type interactive advertisement is:
Iterative participation type learning web / mobile advertising method, characterized in that the one or more conditions selected from among the correct registration of the quiz included in the advertisement, registration of the registration, and completion of the installation of the target application.
The method of claim 11, wherein the winning condition of the learning type interactive advertisement is
Repetitive participatory learning type web / mobile advertising method characterized in that it is one condition selected from the first-come-first-served, designated ranking applicants, and instant lottery.
The method of claim 11, wherein the advertisement propagation in the second step,
Repetitive participatory learning web / mobile advertising method characterized in that it is made through one or more advertising transmission means selected from SMS / MMS, SNS, messenger, e-mail.

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