KR102215083B1 - Method for providing integrated marketing service using device connection between franchisee and user based on game playing point - Google Patents

Abstract

A method of providing an integrated marketing service using terminal linkage between a game point-based affiliate store and a user is provided, receiving the user's phone number from the store terminal, and accessing the page provided by the integrated marketing service providing server with the input phone number. Transmitting a message including a link, identifying a user terminal accessing the page through a link included in the message, controlling the game to be played on the user terminal, and points corresponding to the result played And, providing the affiliate store information to the user terminal.

Description

Method of providing integrated marketing service using terminal linkage between game point-based affiliate stores and users {METHOD FOR PROVIDING INTEGRATED MARKETING SERVICE USING DEVICE CONNECTION BETWEEN FRANCHISEE AND USER BASED ON GAME PLAYING POINT}

The present invention relates to a method for providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user, and provides a method in which a single user can receive and use points available at a plurality of brands and stores through game play. .

With the recent popularization of smartphones, the e-commerce field has also begun to gradually change to the mobile Internet network-based mobile commerce use form, and a new concept that can fully utilize the advantages of the mobile base. Commerce is required, and in this context, gamification is being used as a new form of commerce required in the era of change.

At this time, gamification was applied to various fields, but mainly used as a way to make it look more interesting by applying the form of a game to a field other than a direct game, or to promote a specific behavior by using the psychological tendency of humans to play the game. In this regard, Korean Patent Publication No. 2014-0118655 (published on October 08, 2014), which is a prior art, performs payment for the food or product based on the order details, and registered or updated preset It is a configuration that stores an advertisement video and at least one additional function, and provides additional services to customers such as sending messages, accumulating points and providing winning benefits, and game events related to ordered products in combination with product order through an electronic menu board. And, a configuration for processing from the customer order terminal to direct payment is disclosed.

However, even if the above configuration is used, a separate system must be established in order to analyze customer data and utilize marketing, and additional marketing is required to induce app installation without the basis of customer data. Since only one brand is available, the use frequency is low and the utilization is extremely low, so the app or program is easily deleted and destroyed from the customer's device, and the store that sent a promotional message is not collecting personal information with explicit consent from all customers. Most of the time, they are in legal danger.

An embodiment of the present invention introduces the game through a store terminal that notifies the waiting time, collects only a minimum unique identification number to zero the legal risk for personal information violation, and at the same time, order data and payment ordered by customers Targeting and customizing by combining information increases advertising efficiency, and maximizes usability by making it available to multiple brands as well as a single brand as a single point for customers, and monitors and updates store information in real time. It is possible to provide a method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user that can increase the reliability of the game. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention provides a step of receiving a user's phone number from a store terminal, and accessing a page provided by an integrated marketing service providing server with the input phone number. Transmitting a message including a link, identifying a user terminal accessing the page through a link included in the message, controlling the game to be played on the user terminal, and points corresponding to the result played And, providing the affiliate store information to the user terminal.

According to any one of the above-described problem solving means of the present invention, the game is introduced through a store terminal that notifies the waiting time, and the legal risk for personal information violation is zeroed by collecting only the minimum unique identification number, and the customer Targeting and customizing is performed by combining the ordered order data and payment information, so advertising efficiency is increased.For customers, it is possible to use not only a single brand but also multiple brands as a single point to maximize the usability, and store information in real time. It is monitored and updated as a way to increase the reliability of information, enable cross-marketing between affiliated brands, and reduce customer churn because one customer uses various affiliated brands.

1 is a diagram illustrating a system for providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an integrated marketing service providing server included in the system of FIG. 1.
3 to 8 are views for explaining an embodiment in which an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user is implemented according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating a process of transmitting and receiving data between components included in an integrated marketing service providing system using terminal interworking between a game point-based affiliate store and a user of FIG. 1 according to an embodiment of the present invention.
10 is a flowchart illustrating a method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

The terms "about", "substantially" and the like, as used throughout the specification, are used in or close to the numerical value when manufacturing and material tolerances specific to the stated meaning are presented, and are used in the sense of the present invention. To assist, accurate or absolute figures are used to prevent unfair use of the stated disclosure by unscrupulous infringers. As used throughout the specification of the present invention, the term "step (to)" or "step of" does not mean "step for".

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, or two or more units may be realized using one hardware.

In this specification, some of the operations or functions described as being performed by the terminal, device, or device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, device, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification information of the terminal. Can be interpreted as.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a system for providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention. Referring to FIG. 1, an integrated marketing service providing system 1 using a terminal linkage between a game point-based affiliate store and a user includes a user terminal 100, an integrated marketing service providing server 300, a store terminal 400, and a POS. It may include a terminal 500. However, since the integrated marketing service providing system 1 using terminal linkage between the game point-based affiliate store and the user of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, the user terminal 100 may be connected to the integrated marketing service providing server 300 through the network 200. In addition, the integrated marketing service providing server 300 may be connected to the user terminal 100, the store terminal 400, and the POS terminal 500 through the network 200. In addition, the store terminal 400 may be connected to the integrated marketing service providing server 300 and the POS terminal 500 through the network 200. In addition, the POS terminal 500 may be connected to the integrated marketing service providing server 300 and the store terminal 400 through the network 200.

Here, the network refers to a connection structure in which information exchange is possible between respective nodes such as a plurality of terminals and servers, and examples of such networks include RF, 3rd Generation Partnership Project (3GPP) network, and Long Term (LTE). Evolution) network, 5GPP (5rd Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , Personal Area Network (PAN), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, and the like, but are not limited thereto.

In the following, the term “at least one” is defined as a term including the singular number and the plural number, and even if the term “at least one” does not exist, each component may exist in the singular or plural, and may mean the singular or plural. It will be self-evident. In addition, it will be possible to change according to the embodiment that each component is provided in a singular or plural.

The user terminal 100 may be a terminal that plays a game using a web page, an app page, a program, or an application related to an integrated marketing service using a game point-based affiliate store and terminal interworking between users. Further, the user terminal 100 may be a terminal that performs payment with points at a plurality of affiliated stores using points acquired as a result of the game. In addition, the user terminal 100 may be a terminal receiving a message from the integrated marketing service providing server 300 to the phone number input to the store terminal 400. In addition, the user terminal 100 may be a terminal that is redirected to a link included in a message to access a page provided by the integrated marketing service providing server 300. In addition, the user terminal 100 checks information of a plurality of affiliated stores on a page provided by the integrated marketing service providing server 300, and receives marketing information provided by the plurality of affiliated stores, for example, a coupon, an application ticket, etc. Thus, it may be a terminal that stores it in the user's account.

Here, the user terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. User terminal 100, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, It may include all types of handheld-based wireless communication devices such as a smartphone, a smartpad, and a tablet PC.

The integrated marketing service providing server 300 may be a server that provides an integrated marketing service web page, an app page, a program, or an application using a terminal linkage between a game point-based affiliate store and a user. In addition, the integrated marketing service providing server 300 may be a server that maps, stores, and manages identification codes of affiliated stores of the store terminal 400 and the POS terminal 500. In addition, the integrated marketing service providing server 300, when a phone number is input through the store terminal 400, a message including a link accessible to a page provided by the integrated marketing service providing server 300 with the input phone number. It may be a server that transmits. In addition, the integrated marketing service providing server 300 provides a game page to the user terminal 100 connected to the link through a message, and provides points corresponding to the results of the game, but the number of cases where the points do not win. May be the server to remove. In addition, the integrated marketing service providing server 300 receives order data ordered by the user from the store terminal 400 or the POS terminal 500, maps and stores the information of the user terminal 100, and stores a plurality of affiliated stores. When making a recommendation, it may be a server that recommends a product or service item predicted based on information and price ordered by a user. And, the integrated marketing service providing server 300, when there is a payment request for the points of the user terminal 100 in the POS terminal 500, inquires whether the points existing in the account of the user terminal 100 and whether to approve After determining, it may be a server that transmits to the POS terminal 500. In addition, the integrated marketing service providing server 300 may be a server that provides POS pages such as settlement, sales management, and inventory management to the POS terminal 500 to manage sales details or customer order details for each affiliate store.

Here, the integrated marketing service providing server 300 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like.

The store terminal 400 may be a terminal in a store using a web page, an app page, a program, or an application related to an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user. In this case, the store terminal 400 may be a terminal that is interlocked with the POS terminal 500 and outputs a completion of an order input from the POS terminal 500 so that the user can recognize it. In addition, the store terminal 400 may output advertisements as a display or audio, collect the user's phone number on the screen, and provide an integrated marketing service with the collected phone number and the order details received from the POS terminal 500. It may be a terminal that transmits to the server 300.

Here, the store terminal 400 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the store terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The store terminal 400 is, for example, a wireless communication device that guarantees portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, It may include all types of handheld-based wireless communication devices such as a smartphone, a smartpad, and a tablet PC.

The POS terminal 500 may be a terminal that transmits information of the store terminal 400 and its own information to the integrated marketing service providing server 300 together. In addition, the POS terminal 500 may be a terminal that inputs an order, inputs and performs payment such as a credit card, a debit card, or cash, and uses the result in settlement to manage sales. In addition, the POS terminal 500 transmits a waiting end alarm to the store terminal 400 when an order is entered, and when the user's information is input from the store terminal 400, information such as the user's information and the menu ordered by the user It may be a terminal that transmits to the integrated marketing service providing server 300 together. In addition, the POS terminal 500 may be a terminal that checks whether to approve with the integrated marketing service providing server 300 and processes payment when a user performs a payment using points. In addition, the POS terminal 500 may be a terminal that issues a coupon or an application ticket through order details and user information and transmits it to the integrated marketing service providing server 300.

Here, the POS terminal 500 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the POS terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The POS terminal 500 is, for example, a wireless communication device in which portability and mobility are guaranteed, and includes navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Digital Cellular (PHS). Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, It may include all types of handheld-based wireless communication devices such as a smartphone, a smartpad, and a tablet PC.

2 is a block diagram illustrating a server for providing an integrated marketing service included in the system of FIG. 1, and FIGS. 3 to 8 are an integration using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention. A diagram for explaining an embodiment in which a marketing service is implemented.

Referring to FIG. 2, the integrated marketing service providing server 300 includes an input unit 310, a transmission unit 320, an identification unit 330, a control unit 340, a provision unit 350, a customization unit 360, and A point management unit 370 may be included.

The integrated marketing service providing server 300 according to an embodiment of the present invention or another server (not shown) operated in conjunction with the user terminal 100, the store terminal 400, and the POS terminal 500 are based on game points. In the case of transmitting an integrated marketing service application, program, app page, web page, etc. using terminal interlocking between the affiliated store and the user, the user terminal 100, the store terminal 400, and the POS terminal 500 are, game point-based affiliated stores. And it is possible to install or open an integrated marketing service application, program, app page, web page, etc. using terminal interworking between users. In addition, a service program may be driven in the user terminal 100, the store terminal 400, and the POS terminal 500 by using a script executed in a web browser. Here, the web browser is a program that enables you to use the web (WWW: world wide web) service, and refers to a program that receives and displays hypertext described in HTML (hyper text mark-up language). For example, Netscape , Explorer, chrome, etc. In addition, the application means an application on the terminal, and includes, for example, an app that is executed on a mobile terminal (smartphone).

Referring to FIG. 2, the input unit 310 may receive a user's phone number from the store terminal 400. In this case, it is obvious that the store terminal 400 can identify an individual other than the phone number, and that any unique identification number that can be interlocked with the individual's terminal can be used, and is not limited to a phone number.

The transmission unit 320 may transmit a message including a link for access to a page provided by the integrated marketing service providing server 300 to the input phone number. In this case, the page may be a web page, an app page, a program, or an application. In addition, since the user is reluctant to download and execute a program or application due to a problem of a computing resource of a smart phone or a problem of a networking resource, it will be possible to use it on a web page or an app page connected with HTML. Of course, it doesn't preclude downloading applications or programs.

The identification unit 330 may identify the user terminal 100 that has accessed the page through a link included in the message. At this time, the phone number and unique identification code of the user terminal 100 may be extracted, information ordered by the user from the store terminal 400 or the POS terminal 500 may be received, mapped, and then stored. For example, user A has ordered a caramel macchiato, and user A is holding the store terminal 400 and waiting only for coffee to be served. At this time, the store terminal 400 knows that the user A has ordered a caramel macchiato, and when the beverage production for the order is finished, it rings a bell to allow the user to come to the coffee receiving place. Here, when the user A inputs his/her phone number to the store terminal 400, the store terminal 400 has all the information of the user A-caramel macchiato-phone number:010-1234-5678. Accordingly, when the user A accesses the page through the link, agrees to the terms and conditions for the use of personal information, and creates an account, the store terminal 400 transmits the information held by the user A to the POS terminal 500, The POS terminal 500 provides this to the integrated marketing service providing server 300 to accumulate user information as a history.

At this time, the store terminal 400 mostly uses a short distance or WIFI network to inform the waiting order in the store, and the store terminal 400 directly accesses the Internet and satisfies the computing resources and networking resources that can transmit information. If so, it is possible to transmit information directly from the store terminal 400 to the server, and it is obvious that this is not excluded.

The controller 340 may control a game to be played on the user terminal 100. At this time, it will of course be possible to play the game on the store terminal 400. In this case, providing a game in the user terminal 100 and collecting only a phone number may be derived from the problem of personal information protection. In other words, when customized services or customized advertisements intensify, from the user's point of view, their actions are tracked and monitored only to make money for companies seeking profit, and in the case of smartphones, more personal information is stored than online. This is because sensitive personal information protection issues can emerge.

Accordingly, the present invention solves the procedure of collecting minimum information and consenting by collecting only one piece of information called a phone number and obtaining consent before executing the game through the user terminal 100. At this time, one embodiment of the present invention, along with a method of collecting server-side data in which user's behavior data is sent to a server to be aggregated to protect user personal information, and user behavior data are stored in the user's computer so that the user himself controls it. Alternatively, you can use a client-side data collection method that can be deleted. Through this, it is possible to solve both problems of personal information protection and customized advertising that are in conflict.

The providing unit 350 may provide points corresponding to the played result and information on the affiliated store to the user terminal 100. In this case, the game played in the user terminal 100 is a dice game, and the progression result of the dice game may be a game excluding a no-win result. In other words, it provides a platform that can engender fun and interest to users who are familiar with prize games in which "Bang" is the majority. At this time, Perceived Usefulness refers to the degree to which an individual believes that he or she can use a particular system and improves the performance of his work, or the degree to which he believes that the system will be used efficiently for his or her task. In other words, it is a factor of how useful consumers exposed to the cross promotion feel about the game genre or the game itself. According to the technology acceptance model, the intention and attitude to use a specific technology or service are affected by the perceived usefulness factor of the user. Accordingly, an embodiment of the present invention provides a game without "failure", allows structurally increased acceptance of the game and cross promotion, and has a good influence on the intention to use the game through the usability experience. To give. Therefore, by allowing players to experience the usefulness of mobile games through cross promotion services and contents, it is possible to lead to an attitude toward acceptance of game services.

At this time, the game is not limited to a dice game, and any game that can be recognized simply and intuitively during the waiting time will be possible. At this time, scenarios for each game marketing domain can be provided. By recording and managing the data mining model that has been worked once and the resulting history, it prevents rework from occurring in future data mining operations and allows easy access to similar problems. Can be configured. Scenarios can consist of nodes representing the data mining process and arcs representing the flow of data between processes. In addition, a large-capacity database may be added, and it can be implemented to process large-scale data in real time by directly connecting to a legacy database, which uses the data required in the actual advertising process of a company for statistical data. This is because it is not a refined form, and it takes a lot of time to prepare it.

Before receiving the user's phone number from the store terminal 400 in the input unit 310, the customizing unit 360 provides information on the goods or services ordered by the user from the point of sale terminal 500 of the affiliate store. The information and the identification code of the store terminal 400 may be mapped and received. In addition, the customization unit 360 may map and store information on a product or service item ordered by a user and information on the user terminal 100. In addition, as described above, information on the product or service item ordered by the user is accumulated and learned as a history log, and the integrated marketing service providing server 300 transmits a plurality of information to the user terminal 100 based on the learned result. It is possible to extract and provide products or services of affiliated stores.

At this time, in order to provide customized advertisements, a characterization that analyzes the general characteristics of a data set, a classification that extracts the distinctive characteristics of other classes in the database classified by a specific factor, and a dictionary Clustering of data with similar characteristics in the database without information being given, association rule exploration to discover the relationship between transactions that occur simultaneously among multiple transactions, time series data (stock, price) , Sales volume, scientific experiment data), which characterizes the development process in which the time axis changes, and performs trend analysis to analyze dynamically changing data, and pattern analysis to find specified patterns in a large database. can do. Of course, it is not limited to the above-described analysis method.

In addition, in order to provide a customized advertisement, the customization unit 360 includes a decision tree, an association rule, a neural network, a sequence rule, and an episode rule. ,Regression can be used. At this time, the decision tree is a data mining algorithm that is frequently used for clustering, classification, and prediction of data, and the association rule is mining that finds strong associations between one group of items and another group of items. It is a technique, and neural network is one of flexible nonlinear models that finds relationships or patterns between data with very complex structures. These neural network models are used to evaluate customer credit ratings, search for bad transactions, predict medical diagnosis, and excel. It can be applied to various fields including customer selection, various topics of target marketing (DM, TM), etc., and it is possible to find and generalize hidden patterns for the purpose of prediction or classification for target. In addition, it may be implemented as a back propagation algorithm.

Sequence rule is a data mining technique that analyzes records for a certain period of time to find a sequence pattern to identify trends.Episode Rule is a data mining technique that finds a sequence pattern that occurs frequently in a certain order in a list of events that occurred in a sequence of time. It is a data mining technique, and regression is a statistical technique that predicts data that does not exist as a value existing on the line by connecting these data with a line when a continuous number of data has a value.

For example, user information is largely composed of a sensing result recording surrounding situations and information recorded in text or keyword format. First, the sensing result can be used for conversion into complex context information through data fusion between heterogeneous sensors. For example, the determination of whether the user is walking, running, or moving in a vehicle can be inferred by applying rule-based learning techniques such as gyro and acceleration sensors, and 3G and GPS location information. The results collected in the form of general natural language texts can be analyzed through the application of natural language processing techniques suitable for each language area. In consideration of the operation processing speed of the mobile terminal, analysis, spell check, and named-entity extraction technology should be applied in an appropriate level. Considering such DB search speed, CPU processing power, and memory usage, an appropriate sized word dictionary (WordNet, Thesaurus) and an algorithm with a relatively low level of complexity and response time can be applied.

As a result of the above natural language processing process, keywords (unique nouns, or topics) related to the user's recent interests may be output, and these may be used for mobile advertisement requests as they are, but in the present invention, two processes are added. To do it.

First, it is an analysis of changes over time for each keyword. In other words, since users change their interests over time, taking this into account, they should be able to select advertisements for topics that have recently increased their interest, and for this purpose, the frequency of extraction for each keyword is recorded over time. And it is necessary to perform trend analysis for each keyword. The other is the generalized keyword extraction through semantic analysis between keywords. In the extracted keywords, those that are not related to the user's interests can be selected, and some keywords can be classified on a common topic. In addition, through semantic analysis, it is necessary to extract actual interests of users as a task of generalizing the meaning of a common topic among keywords. In this process, generalized keyword extraction is a necessary function for protecting user personal information. If the extracted keyword is a keyword having a detailed meaning at a level that infringes on the user's personal privacy, it may not be delivered to the advertising platform. Therefore, this problem of personal information leakage can be prevented only by performing the work of generalizing the meaning of keywords.

Finally, it is necessary to distinguish between long-term personal preferences and short-term interests from the selected keywords of interest. In general, long-term personal preferences do not change over time, so once this information is acquired, there is no need to additionally perform machine learning or analysis for acquisition. However, in the case of short-term interest, it is necessary to continuously perform analysis through real-time analysis of personal surroundings and activity information in mobile terminals, and immediately reflect this in advertisements.

The specific personal information acquired through the above process can be used when requesting the advertisement to be mounted on the advertisement platform. Since relevant keywords are used as input factors for appropriate advertisement selection, more relevant advertisements can be delivered by passing the previously selected keywords as input values, and as a result, a much higher CTR (Click-Through Rate) can be provided. However, the following items (networking resources, computing resources) may be considered when analyzing information collected from a mobile terminal.

In other words, it may be power usage generated during information analysis, delay time from information analysis to extraction of interests, accuracy of information analysis results, and personal information protection issues of information analysis results. If the data in the mobile terminal is processed only within the terminal, it becomes a problem of solving the trade-off of accuracy versus algorithm speed, but according to recent changes in the mobile field, personalized cloud computing resources or specialized server systems may be used. Therefore, it is not limited to the above listed items.

The point management unit 370 provides points corresponding to the results played by the providing unit 350 and information of the affiliated store to the user terminal 100, and then sends the points from the user terminal 100 to the force terminal 500 of the affiliated store. ), the point details of the user terminal 100 can be provided to the force terminal 500, and the amount of the deducted points can be settled to the force terminal 500.

The integrated marketing service providing server 300 may provide a page including settlement, sales management, sales statistics analysis, member management and inventory management to the POS terminal 500 of the affiliated store linked with the store terminal 400. In addition, the user terminal 100 outputs the provided points on a page accessed by the user's account, lists and outputs information on a plurality of affiliate stores that can use points, and selects any one of the plurality of affiliate stores. , It is possible to output information including the business hours of the affiliated store, reviews, location information displayed on the map, tags, and images.

In addition, the integrated marketing service providing server 300 determines whether the POS terminal 500 of the affiliate store is on or off, and if there is payment information paid with the POS terminal 500, it is determined that it is the business hours of the affiliate store. If the business hours of the store are different from the determined business hours, a message is sent to the POS terminal 500 of the affiliate store to confirm the error on the business hours, and if there is a correction for the error from the POS terminal 500, correct You can update the business hours with the information. In other words, the business may be closed or the business hours may change from time to time, but it is not easy to change and management is difficult because franchisees have posted information on so many sites.

Therefore, the integrated marketing service providing server 300 according to an embodiment of the present invention determines whether sales information is generated or whether the POS terminal 500 is turned on, and determines at what time and until when the business is operated. It collects information about the information and uses the collected information to collectively change all the pages containing the information of the affiliated store by using a search bot or search engine. In this case, the integrated marketing service providing server 300 performs a monitoring process in real time or periodically, and may update existing data if changed business hours or information exist.

Hereinafter, an operation process according to the configuration of the integrated marketing service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 to 8 as an example. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

3, through the store terminal 400, a user (customer, store visitor, etc.) inputs consent to collect personal information and a phone number. In this case, the store terminal 400 may expose an advertisement received from a separate affiliate store, or may receive an advertisement fee calculated according to the exposed time or the number of clicks. Referring to FIG. 4, the user terminal 100 selects a link included in a message received from the integrated marketing service providing server 300 and accesses the link. Since login is possible through a plurality of existing accounts, a separate No input may be required. Of course, if a user does not have any account, it is necessary to create a new one, but since there may be users who do not proceed because even this is annoying, it can be implemented so that login is possible with only a phone number.

Referring to FIG. 5, the user executes a dice game played on the user terminal 100. At this time, the type of the dice game is not limited, but when the user terminal 100 is shaken to give the same effect as shaking the dice, a shaking value corresponding to the shaking direction and speed is given using an acceleration sensor, a gyro sensor, etc. It can have the same effect as rolling a dice. Of course, it is also possible to provide a result corresponding to the shake value as it is. 6, the user terminal 100 checks the game result and receives points according to the game result. Referring to FIG. 7, when the user terminal 100 approaches the page to check the points accumulated by the user, the application vouchers, points, gift certificates, coupons, etc. can be checked, and the stores (merchant stores You can see where) is and what things are.

On the other hand, referring to FIG. 8, the integrated marketing service providing server 300 can provide a POS program to the POS terminal 500, and information such as application rights status, point status used in stores, marketing costs and additional income Can be provided so that you can check at a glance. Of course, it is not limited to the above-described menu or configuration.

The matters that are not described about the method of providing the integrated marketing service using the terminal linkage between the game point-based affiliate store and the user of FIG. 2 and FIG. 3 are previously described in FIG. 1 as an integrated marketing service using the terminal linkage between the game point-based affiliate store and the user. Since the content of the providing method is the same as the description or can be easily inferred from the description, the following description will be omitted.

FIG. 9 is a diagram illustrating a process of transmitting and receiving data between components included in an integrated marketing service providing system using terminal interworking between a game point-based affiliate store and a user of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted/received between each component will be described through FIG. 9, but the present application is not limitedly interpreted as such an embodiment, as illustrated in FIG. 9 according to various embodiments described above. It is apparent to those skilled in the art that the process of transmitting and receiving data may be changed.

9, the integrated marketing service providing server 300, when the store terminal 400 and the POS terminal 500 are interlocked (S9100) and transmits the information (S9200), and stores the information to register an affiliated store. (S9300).

On the other hand, when an order is received from the POS terminal 500 and payment is made (S9400), the store terminal 400 outputs the sequence number and menu in a FIFO method or a stack method (S9410), and displays the waiting screen ( S9420), when a phone number is input, information such as a menu, a payment amount, and a phone number is transmitted to the integrated marketing service providing server 300 (S9440).

At this time, the integrated marketing service providing server 300 transmits a link to the user terminal 100 (S9500), and when the link is accessed from the user terminal 100 (S9510), the game is played (S9520), When the game is played (S9530), the result is fed back (S9540), and points corresponding thereto are provided (S9550). At this time, as described above, it is assumed that the points are unconditionally paid, and the "bad" is not provided.

On the other hand, the POS terminal 500, when attempting to use points in the user terminal 100 (S9560), checks the user's points with the integrated marketing service providing server 300 (S9570), and when the point payment is approved ( S9600, S9700), the POS terminal 500 processes the payment with points (S9810), and the integrated marketing service providing server 300 then periodically or in real time to settle the remaining amount or all amounts excluding the fee (S9900 ).

In addition, the POS terminal 500 can drive services such as accounting, financial management, settlement, sales management, point management, application ticket management, and inventory management through the integrated marketing service providing server 300 (S9910), and integrated The marketing service providing server 300 identifies the store information using the data of the POS terminal 500 (S9920), and then updates it (S9930).

The order between the above-described steps S9100 to S9930 is only an example and is not limited thereto. That is, the order of the above-described steps S9100 to S9930 may be mutually changed, and some of the steps may be executed or deleted at the same time.

The matters that are not described about the method of providing the integrated marketing service using the terminal linkage between the game point-based affiliate store and the user of FIG. 9 are described above, through FIGS. 1 to 8 above, through the integrated marketing service using the terminal linkage between the game point-based affiliate store and the user. Since the content of the providing method is the same as the description or can be easily inferred from the description, the following description will be omitted.

10 is a flowchart illustrating a method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention. Referring to FIG. 10, the integrated marketing service providing server receives a user's phone number from a store terminal (S1100).

In addition, the integrated marketing service providing server transmits a message including a link for access to the page provided by the integrated marketing service providing server to the input phone number (S1200), and the page through the link included in the message. The user terminal connected to is identified (S1300).

Then, the integrated marketing service providing server controls the game to be played in the user terminal (S1400), and provides points corresponding to the played result and information of the affiliate store to the user terminal (S1500).

For the unexplained matters that are not explained about the method of providing the integrated marketing service using the terminal linkage between the game point-based affiliate store and the user of FIG. 10 as described above, the integrated marketing service using the terminal linkage between the game point-based affiliate store and the user through FIGS. 1 to 9 Since the content of the providing method is the same as the description or can be easily inferred from the description, the following description will be omitted.

A method for providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment described with reference to FIG. 10 includes a computer-executable instruction such as an application or program module executed by a computer. It can also be implemented in the form of a medium. Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described method for providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention includes an application basically installed in a terminal (this is a program included in a platform or operating system basically installed in the terminal). May be included), and may be executed by an application (that is, a program) directly installed on the master terminal through an application providing server such as an application store server, an application, or a web server related to the service. In this sense, the method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user according to an embodiment of the present invention described above is implemented as an application (i.e., a program) installed in the terminal or directly installed by the user. It can be recorded on a computer-readable recording medium such as a terminal.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (10)

In the integrated marketing service providing method executed in the integrated marketing service providing server,
Receiving the user's phone number from the store terminal;
Transmitting a message including a link for access to a page provided by the integrated marketing service providing server to the input phone number;
Identifying a user terminal that has accessed the page through a link included in the message;
Controlling a game to be played in the user terminal; And
Providing a point corresponding to the played result and information of an affiliate store to the user terminal;
Including,
The store terminal is a terminal that outputs an alarm when the preparation of the product or service item ordered by the user is completed in connection with the POS terminal,
The game played in the user terminal is a dice game, and the dice in the dice game are controlled to be shaken in response to the shaking direction and speed detected by the acceleration sensor and the gyro sensor of the user terminal, and the result of the dice game is Excluding the no-lottery result,
The integrated marketing service providing server determines whether the POS terminal of the affiliate store is turned on or off, and when payment information paid through the POS terminal exists, determines that it is the affiliate store's business hours, and determines the affiliate store's business hours and the determination. If the business hours are different, a message confirming the error on the business hours is transmitted to the POS terminal of the affiliated store, and if there is a correction for the error from the POS terminal, the business hours are saved with the modified information. Update,
The information of the affiliated store is information extracted by trend analysis that analyzes the development process in which time series data generated in the user terminal changes to a time axis as dynamically changing data,
Changes in the time domain of the keyword input from the user terminal, keyword extraction using semantic analysis between keywords, and machine learning for additional acquisition in the case of the long-term preference by dividing the extracted keywords into preset long-term preferences or short-term interests Or, the analysis is not performed, and in the case of the short-term interest, the situation information and activity information collected from the user terminal are analyzed and reflected in real time, A method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user.
The method of claim 1,
Before the step of receiving the user's phone number from the store terminal,
Mapping and receiving information on a product or service item ordered by the user from a point of sale terminal of an affiliate store and an identification code of the store terminal; further comprising,
The method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user to map and store information on the product or service item ordered by the user and information on the user terminal.
The method of claim 2,
The information on the product or service item ordered by the user is accumulated and learned as a history log,
The integrated marketing service providing server extracts and provides products or service items of a plurality of affiliated stores to the user terminal based on the learned result, and provides an integrated marketing service using terminal linkage between game point-based affiliate stores and users Way.
The method of claim 1,
After the step of providing the point corresponding to the played result and the information of the affiliate store to the user terminal,
Providing point details of the user terminal to the force terminal when the user terminal uses a point in the force terminal of the affiliate store;
Calculating the amount of the deducted points to the force terminal;
The method of providing an integrated marketing service using a terminal linkage between a game point-based affiliate store and a user further comprising a.
delete delete The method of claim 1,
The integrated marketing service providing server is to provide a page including settlement, sales management, sales statistics analysis, member management and inventory management to the POS terminal of the affiliated store linked with the store terminal. Method of providing integrated marketing service using terminal linkage.
The method of claim 1,
The user terminal outputs the provided points on a page accessed with the user's account,
Lists and outputs information on a plurality of affiliated stores that can use the points,
When any one of the plurality of affiliated stores is selected, information including the business hours, reviews, location information displayed on the map, tags, and images of the affiliated store is output. Method of providing integrated marketing service using.
delete A computer-readable recording medium storing a program for performing an integrated marketing service providing method using terminal linkage between game point-based affiliate stores and users according to any one of claims 1 to 4, 7 and 8 .

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