KR102124243B1 - Method And System for Inserting Advertisement Contents by Using Store Information based on Local Area - Google Patents

Abstract

Disclosed is a method and system for inserting advertisement content using region-based store information.
In this embodiment, for offline stores distributed by region, advertisement content is identified using industry classification and regional location information, and effective advertisements are selectively selected using contents used in service target stores and users entering the store Provided is a method and system for inserting advertisement content using region-based store information to be delivered to a mobile terminal.

Description

Method and System for Inserting Advertisement Contents by Using Store Information based on Local Area}

This embodiment relates to a method and system for inserting advertisement content using region-based store information.

The contents described below merely provide background information related to the present embodiment, and do not constitute a prior art.

With the development of the mobile Internet, there are a growing number of places where wireless Internet is installed in stores such as cafes and restaurants. Some stores are adopting a method to promote their brand to customers who have visited by sending their brand advertisements when they access the wireless Internet by installing a router for wireless Internet advertising.

In the above-described method, there is a method in which external advertisements are introduced as well as in-house advertisements. A typical wireless Internet advertisement transmission method was a method in which an advertisement account is transmitted according to the approval of an advertiser when an operator having an advertisement account has a goodwill related to the account and proposes an advertisement to the advertiser.

The above-described method has a problem in that it is impossible to execute an advertisement utilizing characteristics of each region, and it is difficult to provide a specialized advertisement to a store because the advertisement is organized according to the profit of the operator who owns the advertisement account.

In the present embodiment, for offline stores distributed by region, advertisement content is identified using industry classification and regional location information, and effective advertisements are selectively selected using contents used in service target stores and users entering the store It is an object of the present invention to provide a method and system for inserting advertisement content by using region-based store information to be delivered to a mobile terminal.

According to an aspect of the present embodiment, an access point (AP) for a store that allows an electronic device entered into a specific store to access a web site; When the store AP accesses the website, data response information corresponding to data request information for a specific web page in the website among traffic between the store AP and the website A proxy server that inserts a script code to indicate an advertisement area in a source in (Data Response Information); When receiving the data response information from the website, and outputting the specific web page corresponding to the data response information, receives a customized advertisement corresponding to the script code inserted in the data response information and receives the data response information. A terminal that inserts and outputs on the corresponding advertisement area; An advertisement server that selects store information corresponding to the store AP and advertisement information valid within the store information as the customized advertisement corresponding to the script code and transmits it to the terminal; And a database that stores the store information and the valid advertisement information.

When the store AP accesses the website, the proxy server catches traffic information from a browser mounted in a terminal connected to the store AP, and modifies some information in the traffic information (Modify). The advertisement area is inserted so that additional content can be inserted.

The AP distinguishes whether the traffic information is HTTP traffic or Non HTTP traffic, and the proxy server inserts the script code into the traffic information only when the traffic information is HTTP (MIME TYPE TEXT/HTML) traffic. .

The proxy server allows the advertisement area to appear in at least one of a rectangular marquee, elliptical marquee, single row marquee, and single column marquee. Script code is inserted into the source in the data response information.

When the terminal requests content corresponding to the script code, the advertisement server checks the access area of the terminal, detects the store information for the access area, and displays an effective advertisement among advertisements corresponding to the store information. The content is selected and transmitted to the terminal as content corresponding to the script code.

The advertisement server checks the location information corresponding to the store information and the industry information corresponding to the store information to select the valid advertisement, and then clicks the most frequently among the plurality of advertisement information corresponding to the location information and the industry information The advertisement information having is selected as the valid advertisement.

When the advertisement server selects a valid advertisement among a plurality of advertisement information corresponding to the store information, administrative location information and brand information for each industry based on the most recent advertisement history transmitted among the plurality of advertisement information corresponding to the store information , Checks at least one of the commercial classification information and the content classification information to select the valid advertisement.

When the advertisement server selects a valid advertisement among a plurality of advertisement information corresponding to the store information, if the history of the most recently transmitted advertisement does not exist, the plurality of preset advertisements related to the store information are used as the first advertisement. Send to the terminal.

The advertisement server transmits a plurality of advertisement information related to the store information to the terminal, and when a click event for a specific advertisement occurs among the plurality of advertisement information, the advertisement in which the click event occurs for the next advertisement is a valid advertisement. It is selected and exposed, and the customized advertisement information is selected based on the history information collected by the cumulative click event.

When the terminal checks the source of the data response information and browses the specific web page corresponding to the data response information on a browser, the terminal accesses the advertisement server according to the advertisement request code included in the inserted script code. .

According to another aspect of the present embodiment, when a terminal entering a specific store in a store AP wants to access a website, a process of accessing the website; Receiving, from a proxy server, data request information for a specific webpage in the website among traffic between the store AP and the website; Inserting a script code in the proxy server to indicate an advertisement area in a source in data response information corresponding to the data request information; Receiving, by the terminal, the data response information from the store AP; When the terminal outputs the specific web page corresponding to the data response information, checking the script code inserted in the data response information and accessing the advertisement server; Selecting, by the advertisement server, store information corresponding to the store AP and advertisement information valid within the store information as a customized advertisement corresponding to the script code, and transmitting it to the terminal; It provides a method for inserting advertisement content, characterized in that it comprises the step of receiving the personalized advertisement corresponding to the script code from the advertisement server and inserting it on the advertisement area corresponding to the script code and outputting it.

As described above, according to the present embodiment, for the offline stores distributed by region, the advertisement content is identified using the classification by industry type and the location information of the region, and the effective advertisement is effectively selected using the content used in the service target store. And has the effect of being delivered to the terminal possessed by the user who entered the store.

1 is a block diagram schematically showing an advertisement content insertion system using region-based store information according to the present embodiment.
2 is a view specifically showing each device in the advertisement content insertion system according to the present embodiment.
3 is a flowchart for explaining a method of inserting advertisement content using region-based store information according to the present embodiment.

Hereinafter, this embodiment will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing an advertisement content insertion system using region-based store information according to the present embodiment.

The advertisement content insertion system 100 according to this embodiment includes a terminal 110, a store AP 120, a network 130, a website 140, a proxy server 150, an advertisement server 160, a database ( 170). The components included in the advertisement content insertion system 100 are not necessarily limited thereto.

The advertisement content insertion system 100 according to the present embodiment identifies advertisement contents by using industry classification and regional location information for offline stores distributed by region, and effectively uses advertisements used in service targeted stores It is a system to select and deliver it to the terminal possessed by the user who entered the store.

In the advertisement content insertion system 100 according to the present embodiment, regardless of the type of the terminal 110 (PC, tablet, smartphone, etc.), the terminal 110 via the store AP 120 is connected to the Internet (wired, When accessing the Internet using a wireless (Wi-Fi) connection, the proxy server 150 intervenes to insert an advertisement area.

The terminal 110 refers to an electronic device that performs voice or data communication via the network 130 according to a user's key operation. The terminal 110 includes a memory for storing a program or a protocol for communicating with the website 140 via the store AP 120, a microprocessor for executing a corresponding program, and calculating and controlling the program.

The terminal 110 includes a smart phone, a tablet, a laptop, a personal computer (PC), a personal digital assistant (PDA), a game console, and a portable multimedia player (PMP). : Portable Multimedia Player), a wireless communication terminal, and a media player.

After entering the store, the terminal 110 according to the present embodiment accesses the website 140 via the store AP 120. The terminal 110 transmits data request information to the store AP 120 to access a specific web page of the website 140. The terminal 110 receives data response information corresponding to the data request information from the store AP 120. When the terminal 110 browses the data response information to the browser, it checks the advertisement request code in the script code and accesses the advertisement server 160.

The store AP 120 refers to a device that enables wireless devices to be connected to a wired device using a related standard using Wi-Fi in a computer network. The store AP 120 transmits a signal to the coverage in the pre-installed store. The store AP 120 is installed in units of stores.

The store AP 120 uses HTTP (HyperText Transfer Protocol) traffic among traffic generated when the terminal 110 uses the Internet using all access devices capable of wireless communication without a program or mobile application installed separately on the terminal 110. When non-HTTP traffic is classified and HTTP traffic is used, it is transmitted to the proxy server 150.

When the terminal 110 entering the store accesses the website (eg, Naver) 140, the store AP 120 catches specific traffic from the browser mounted on the terminal 110.

When the terminal 110 accesses the website 140 of the Internet via the store AP 120 installed in the store, the store AP 120 stores HTTP or non HTTP traffic generated by the terminal 110. Whether it is cognitive.

The network 130 may be a closed network such as a local area network (LAN) or a wide area network (WAN) as a network connecting the store AP 120 and the website 140. ). The Internet is a TCP/IP protocol and several services that exist in the upper layers, such as HyperText Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and SNMP ( It refers to the worldwide open computer network structure that provides Simple Network Management Protocol (NFS), Network File Service (NFS), and Network Information Service (NIS).

The website 140 refers to a bundle of web pages viewed through a general URL consisting only of a domain name, an IP address, and a root path in an Internet protocol-based network.

The website 140 is hosted on at least one web server, which can be accessed via a network such as the Internet or a LAN. Web pages are expressed in HTML/XHTML format, but generally refer to documents written in pure strings. Web pages are accessed over HTTP and sometimes use encryption over HTTPS to provide security and privacy to people who use web page content.

The proxy server 150 modifies a part of specific (MIME TYPE TEXT/HTML) traffic received from the store AP 120 to insert an advertisement area into which additional content can be inserted.

Here, the advertisement area may be a fixed part of the screen output by the browser mounted on the terminal 110. When the user scrolls the screen of the browser, the advertisement area is fixedly maintained on one side of the browser. The advertisement area can be fixed to a specific location on the browser, and the location can be moved according to user selection.

The advertisement area is basically overlaid in a form in which some screens of a web page output from a browser are covered. The advertisement area is not only displayed on a dedicated browser, but can be used in a typical mobile browser (eg Safari, Chrome).

The proxy server 150 further inserts a script code for designating a specific content exposure area in HTTP traffic into the HTTP body and transmits it to the terminal 110.

Here, the script code is inserted into the source area beyond the browser driving when the browser mounted on the terminal 110 is driven. That is, the script code is inserted in an area outside the web source including the general header and body.

When the traffic received from the store AP 120 is HTTP (MIME TYPE TEXT/HTML), the proxy server 150 inserts a script code into the traffic. The proxy server 150 checks data request information transmitted from the terminal 110 to the website 140, and scripts in data response information corresponding to the data request information transmitted from the website 140 to the terminal 110. Insert code.

The proxy server 150 inserts a script code so that the box-shaped advertisement area is overlaid on one side of the data response information. The proxy server 150 does not insert the advertisement content itself into the data response information corresponding to the data request information, but only the code.

When the proxy server 150 inserts a script code in the data response information and transmits it to the store AP 120, the terminal 110 receives the data response information from the store AP 120 and browses in the mounted browser. When, check the ad request code inside the script code.

When the terminal 110 receives the source from the website 140 via the store AP 120, it passes through the proxy server 150. The proxy server 150 inserts script code indicating an advertisement area only when the traffic generated between the store AP 120 and the website 140 is an HTTP (MIME TYPE TEXT/HTML) source.

When the proxy server 150 transmits the traffic with the script code inserted to the terminal 110 via the store AP 120, the terminal 110 store AP 120 displays the advertisement server 160 when displaying the traffic. Advertising is received.

The advertisement server 160 is responsible for selective transmission to select the location and industry based on the script code inserted in the data response information transmitted to the terminal 110 to transmit effective advertisement content.

The advertisement server 160 checks the connection area of the terminal 110 to select advertisements for insertion in the advertisement area. The advertisement server 160 detects what type of industry the access area is. The advertisement server 160 transmits the transmitted advertisement matching the detected industry type to the terminal 110.

The advertisement server 160 rearranges the industry and region based on the advertisement data created before the recent transmission that was previously made, and which advertisement is valid for which store, and allows advertisements suitable for the industry and region to be transmitted to the terminal 110. .

After receiving the data from the terminal 110, the advertisement server 160 analyzes which store the AP accesses to the terminal 110 and what type of advertisement is valid in the corresponding store. The advertisement server 160 transmits the first advertisement to the terminal 110 based on a valid advertisement when there is no history of transmitting the advertisement in the corresponding store.

When the advertisement server 160 sends an advertisement to the terminal 110, the advertisement advertisement is selected based on the location of the AP (store location, floor-by-floor location) and the connection location of the terminal 110. The advertisement server 160 analyzes data received from the terminal 110, checks the identification code of the user terminal, checks the line IP address of the store AP, and distinguishes the location of the AP based on the IP.

The advertisement server 160 identifies advertisements to be transmitted. The advertisement server 160 collects event logs after advertisements are transmitted. The advertisement server 160 collects the event log and reflects it in the next effective advertisement selection. When the click event for the advertisement event occurs, the advertisement server 160 determines that it is a valid advertisement. For example, when a click event for a cosmetic advertisement among advertisements sent to a specific store occurs, the advertisement server 160 exposes a cosmetic advertisement for the next advertisement sent to the corresponding store.

The advertisement server 160 selects customized advertisement information based on the history information collected from the click event and transmits it to the terminal 110. The advertisement server 160 collects identification information from the terminal 110, converts it into a separate system code (eg, hash code), and stores it, and defines the terminal according to the identification information. After collecting identification information from the terminal 110, the advertisement server 160 may additionally provide which store and which point of time they visited according to whether the Personal Information Protection Act is legal.

The database 170 refers to a device that manages a general data structure implemented in a storage space (hard disk or memory) of a computer system using a database management program (DBMS). The database 170 performs search (extraction), deletion, editing, and addition of stored data.

The database 170 includes a location management DB 172, a content meta management DB 174, and a statistics management DB 176.

The location management DB 172 is industry classification information, and includes at least one of cafe information, fashion information, complex mall information, restaurant information, accommodation information, public spot (outdoor) information, and general hospital restaurant information.

The location management DB 172 is regional classification information, such as office information, university information, academic cost information, residential information, tourist special zone information, foreign tourist concentration information, broadcaster information, securities information, shopping mall information, conventional market information, single family area Information, including at least one of general information.

The content meta management DB 174 is content classification information, such as movie information, performance information, fashion information, electronic information, game information, beauty information, cosmetic information, public business information, brand promotion information, shopping mall information, premium content (magazine, Webtoon, webbook) information.

The statistical management DB 176 is classification information, and includes at least one of location-based transmission history information, content-based transmission history information, transmission history information for each time zone, impression number information, click number information, and exposure history information for each hour.

2 is a view specifically showing each device in the advertisement content insertion system according to the present embodiment.

The advertisement server 160 according to the present embodiment includes a store management module 210, a content meta management module 220, a statistics management module 230, and a content selection module 240. The components included in the advertisement server 160 are not necessarily limited thereto.

Each component included in the advertisement server 160 may be connected to a communication path connecting a software module or a hardware module inside the device to operate organically with each other. These components communicate using one or more communication buses or signal lines.

The advertisement server 160 according to the present exemplary embodiment needs to classify and identify effective information in a store, and manages the information for performing this using the database 170. The advertisement server 160 includes a store management module 210, a content meta management module 220, and a statistics management module 230.

The store management module 210 classifies information by region, industry, and commercial area to analyze and perform stores effectively, and analyzes and manages the classified information. When the terminal 110 requests the content corresponding to the script code, the store management module 210 checks the access area of the terminal. The store management module 210 detects store information (type of industry) for the access area.

The content meta management module 220 manages and operates content registration and classification.

The statistics management module 230 analyzes content exposure and click information by time using recently transmitted information and manages statistics.

The statistical management module 230 checks location information corresponding to store information and industry information corresponding to store information to select valid advertisements, and then a plurality of advertisements corresponding to location information extracted from store management module 210 and industry information The advertisement information having the most click frequency among the information is detected again.

The statistical management module 230 checks the most recent advertisement history transmitted among the plurality of advertisement information corresponding to the store information when selecting a valid advertisement among the plurality of advertisement information corresponding to the store information (type of industry).

The content selection module 240 finally transmits content valid for the visiting store to users visiting the corresponding store based on the information received from the terminal 110. The content selection module 240 selects store information corresponding to the store AP 120 and advertisement information valid within the store information as a customized advertisement corresponding to a script code, and transmits it to the terminal 110.

The content selection module 240 selects an effective advertisement among advertisements corresponding to the store information (industry type) detected by the store management module 210 and transmits it to the terminal 110 as content corresponding to a script code. The content selection module 240 selects advertisement information having the most click frequency among a plurality of advertisement information extracted by the statistics management module 230 as a valid advertisement.

The content selection module 240 checks at least one of the administrative location information, brand information for each industry, commercial classification information, and content classification information based on the advertisement history transmitted most recently to select a valid advertisement.

The content selection module 240, when selecting a valid advertisement among a plurality of advertisement information corresponding to store information (type of industry), when the history of the most recently transmitted advertisement does not exist, a plurality of preset advertisements related to the store information Is transmitted to the terminal 110 as the first advertisement.

The content selection module 240 transmits a plurality of advertisement information related to store information to the terminal 110, and when a click event for a specific advertisement among the plurality of advertisement information occurs, the advertisement in which the click event occurs for the next advertisement is valid. It is selected by advertisement to be exposed, and customized advertisement information is selected based on the history information collected by the cumulative click event.

3 is a flowchart for explaining a method of inserting advertisement content using region-based store information according to the present embodiment.

When the terminal 110 entering the specific store wants to access the website 140, the store AP 120 accesses the website 140 (S310). In step S310, the store AP 120 accesses the proxy server 160 to access the website 140.

The proxy server 150 receives data request information for a specific web page in the website 140 among traffic between the store AP 120 and the website 140 (S320).

The proxy server 150 inserts a script code to indicate an advertisement area in a source in data response information corresponding to data request information (S330).

In step S330, the proxy server 150 catches traffic information from a browser mounted in the terminal 110 connected to the store AP 120 when the store AP 120 accesses the website 140 ( Catch). The proxy server 150 modifies some information in the traffic information to insert an advertisement area that allows additional content to be inserted.

The AP 120 distinguishes whether the traffic information is HTTP traffic or Non HTTP traffic, and selects only HTTP traffic and transmits it to the proxy server 150. The proxy server 150 inserts script code into the traffic information only when the traffic information is HTTP traffic.

The proxy server 150 allows the advertisement area to appear in at least one of a rectangular marquee, elliptical marquee, single row marquee, and single column marquee. The script code is inserted into the source in the data response information.

The terminal 110 receives data response information from the store AP 120 (S340). When the terminal 110 outputs a specific web page corresponding to the data response information, the terminal 110 checks the script code inserted in the data response information and accesses the advertisement server 160 (S350).

The advertisement server 160 selects the store information corresponding to the store AP 120 and the advertisement information valid within the store information as a customized advertisement corresponding to the script code and transmits it to the terminal 110 (S360).

In step S360, the advertisement server 160 checks the access area of the terminal 110 when the terminal 110 requests content corresponding to the script code. The advertisement server 160 detects store information (type of industry) for the access area, selects an effective advertisement among advertisements corresponding to store information (type of industry), and transmits it to the terminal 110 as content corresponding to a script code. .

The advertisement server 160 checks the location information corresponding to the store information and the industry information corresponding to the store information in order to select a valid advertisement, and the advertisement having the most click frequency among the plurality of advertisement information corresponding to the location information and the industry information Information is selected as a valid advertisement.

When the advertisement server 160 selects a valid advertisement among a plurality of advertisement information corresponding to store information (type of industry), the administrative location information is based on the most recent advertisement history transmitted among the plurality of advertisement information corresponding to the store information. , Checks at least one of the brand information, the commercial category information, and the content classification information by industry to select a valid advertisement.

When selecting a valid advertisement among a plurality of advertisement information corresponding to store information (type of industry), the advertisement server 160 displays a plurality of preset advertisements related to store information when the most recent advertisement history is not present. It is transmitted to the terminal 110 as the first advertisement.

The advertisement server 160 transmits a plurality of advertisement information related to store information to the terminal 110. When a click event for a specific advertisement occurs among a plurality of advertisement information, the advertisement server 160 selects and displays an advertisement in which a click event is generated as a valid advertisement for the next advertisement, and based on the history information collected by the accumulated click event Personalized advertisement information is selected.

The terminal 110 receives the customized advertisement corresponding to the script code from the advertisement server 160 and inserts it in the advertisement area corresponding to the script code and outputs it (S370). In step S370, when the terminal 110 checks the source of the data response information and browses a specific webpage corresponding to the data response information on the browser, the advertisement server 160 according to the advertisement request code included in the inserted script code ).

Although FIG. 3 describes that steps S310 to S370 are sequentially executed, the present invention is not limited thereto. In other words, since the steps described in FIG. 3 may be changed and executed or one or more steps may be executed in parallel, FIG. 3 is not limited to a time series sequence.

As described above, a method of inserting advertisement content using region-based store information according to the present embodiment described in FIG. 3 may be implemented as a program and recorded in a computer-readable recording medium. A program for implementing a method of inserting advertisement content using region-based store information according to this embodiment is recorded, and a computer-readable recording medium is a record of all types in which data that can be read by a computer system is stored. Device.

The above description is merely illustrative of the technical idea of the present embodiment, and those skilled in the art to which this embodiment belongs may be capable of various modifications and variations without departing from the essential characteristics of the present embodiment. Therefore, the present embodiments are not intended to limit the technical spirit of the present embodiment, but to explain, and the scope of the technical spirit of the present embodiment is not limited by these embodiments. The scope of protection of the present embodiment should be interpreted by the claims below, and all technical spirits within the equivalent range should be interpreted as being included in the scope of the present embodiment.

110: terminal 120: AP
130: network 140: website
150: proxy server 160: ad server
170: database
172: location management DB 174: content meta management DB
176: Statistics management DB
210: store management module 220: content meta management module
230: statistics management module 240: content delivery module

Claims (11)

An access point (AP) for a store that allows an electronic device entered into a specific store to access a web site;
When the store AP accesses the website, data response information corresponding to data request information for a specific web page in the website among traffic between the store AP and the website A proxy server that inserts a script code to indicate an advertisement area in a source in (Data Response Information);
When receiving the data response information from the website, and outputting the specific web page corresponding to the data response information, receives a customized advertisement corresponding to the script code inserted in the data response information and receives the data response information. A terminal that inserts and outputs on the corresponding advertisement area;
An advertisement server that selects store information corresponding to the store AP and advertisement information valid within the store information as the customized advertisement corresponding to the script code and transmits it to the terminal; And
Includes; database for storing the store information, the valid advertisement information,
The proxy server,
Recall the script code that causes the advertisement area to appear in at least one of a rectangular marquee, elliptical marquee, single row marquee, and single column marquee. Insert into the source in the data response information,
The advertisement area is a fixed part of the screen output by the browser mounted on the terminal, and when the user scrolls the screen of the browser, the advertising area maintains the fixed part area,
The terminal,
When checking the source of the data response information and browsing the specific web page corresponding to the data response information on a browser, access to the advertisement server according to the advertisement request code included in the inserted script code,
Receiving a customized advertisement corresponding to the script code from the advertisement server,
And inserting and outputting the customized advertisement on the advertisement area determined by the proxy server so that the advertisement area appears in the at least one form. According to claim 1,
The proxy server,
When the store AP accesses the website, additional information is added by catching traffic information from a browser mounted in a terminal connected to the store AP and modifying some information in the traffic information. Ad content insertion system, characterized in that to insert the advertisement area to be inserted. According to claim 2,
The AP classifies whether the traffic information is HTTP traffic or Non HTTP traffic,
And the proxy server inserts the script code into the traffic information only when the traffic information is HTTP (MIME TYPE TEXT/HTML) traffic. delete According to claim 1,
The advertisement server,
When the terminal requests content corresponding to the script code, the terminal checks the access area of the terminal, detects the store information for the access area, and selects an effective advertisement among advertisements corresponding to the store information, and the script Advertising content insertion system characterized in that the content corresponding to the code is transmitted to the terminal. The method of claim 5,
The advertisement server,
After selecting the location information corresponding to the store information and the industry information corresponding to the store information in order to select the valid advertisement, the advertisement information having the most click frequency among the location information and a plurality of advertisement information corresponding to the industry information Ad content insertion system, characterized in that for selecting as the effective advertisement. The method of claim 5,
The advertisement server,
When selecting a valid advertisement among a plurality of advertisement information corresponding to the store information, administrative location information, brand information for each industry, and commercial classification information based on the history of the most recently transmitted advertisement among the plurality of advertisement information corresponding to the store information And selecting at least one of the content classification information to select the valid advertisement. The method of claim 7,
The advertisement server,
When selecting a valid advertisement among a plurality of advertisement information corresponding to the store information, if a history of the most recently transmitted advertisement does not exist, a plurality of preset advertisements related to the store information are transmitted to the terminal as the first advertisement. Advertising content insertion system, characterized in that. The method of claim 7,
The advertisement server,
A plurality of advertisement information related to the store information is transmitted to the terminal, and when a click event for a specific advertisement occurs among the plurality of advertisement information, an advertisement in which the click event occurs for a next advertisement is selected as a valid advertisement so that it is exposed. And, the advertisement content insertion system, characterized in that for selecting the customized advertisement information based on the history information collected cumulative click event. delete A step of accessing to the website when a terminal entering a specific store in the store AP wants to access the website;
Receiving, from a proxy server, data request information for a specific webpage in the website among traffic between the store AP and the website;
Inserting a script code in the proxy server to indicate an advertisement area in a source in data response information corresponding to the data request information;
Receiving, by the terminal, the data response information from the store AP;
When the terminal outputs the specific web page corresponding to the data response information, checking the script code inserted in the data response information and accessing the advertisement server;
Selecting, by the advertisement server, store information corresponding to the store AP and advertisement information valid within the store information as a customized advertisement corresponding to the script code, and transmitting it to the terminal; And
And receiving, by the terminal, the custom advertisement corresponding to the script code from the advertisement server and inserting it on the advertisement area corresponding to the script code, and outputting it.
In the process of inserting the script code,
The proxy server allows the advertisement area to appear in at least one of a rectangular marquee, elliptical marquee, single row marquee, and single column marquee. Insert the script code into the source in the data response information,
The advertisement area is a fixed part of the screen output by the browser mounted on the terminal, and when the user scrolls the screen of the browser, the advertising area maintains the fixed part area,
In the process of accessing the advertisement server,
When the terminal checks the source of the data response information and browses the specific web page corresponding to the data response information on the browser, the terminal accesses the advertisement server according to the advertisement request code included in the inserted script code. ,
Receiving a customized advertisement corresponding to the script code from the advertisement server,
In the process of inserting and outputting on the advertisement area, it is characterized in that the advertisement area is inserted and output on the advertisement area determined by the proxy server so that the advertisement area appears in the at least one form. How to insert advertising content.

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