KR20090000036A - Advertisement method by the proxy server and advertisement system operating the advertisement method - Google Patents

Abstract

A method for posting an advertisement through a proxy server, and an advertising system performing the same are provided to arrange a new advertisement instead of the existing advertisement of a web page or a working window and output the arranged new advertisement to a user terminal, thereby preventing the deterioration of advertizing effects and obtaining effects through strategic promotion marketing. A proxy server(30) relays communications between a web server(50) and user terminals(21,22,23). A script analysis module(31) analyzes the script information of an Internet connection window transmitted from the web server to confirm the configuration of the Internet connection window. An advertisement DB(32) stores the script information of advertisements including various kinds, forms, and sizes which can be inserted into the Internet connection window. A cookie DB(34) stores the script information of the Internet connection window provided from the web server. An advertisement substituting module(33) substitutes a corresponding area with the script information of advertisements searched in the advertisement DB or inserts the area in the script information of the Internet connection window which is analyzed and provided by the script analysis module.

Description

Advertisement method by the proxy server and Advertisement system operating the advertisement method}

1 is a block diagram showing a state of an advertisement system for implementing an advertisement posting method according to the present invention,

2 is a flowchart sequentially showing an embodiment of an advertisement posting method according to the present invention;

3 is an image showing the appearance of a web page to which the advertisement posting method according to the present invention is applied.

The present invention relates to a method for posting advertisements through a proxy server for placing new advertisements in place of existing advertisements on a web page or a work window and outputting the same to a user terminal, and an advertisement system for implementing the same.

A web page is an online space where various information and advertisements are posted. A web server that operates / manages the website edits / controls the information and advertisements, and forms an independent website.

A user accesses a website through a communication means provided by an Internet service provider (ISP) through his terminal, and the website is represented as a web page.

As shown in FIG. 3A, the general web page 100 is represented by a web browser 10 including a menu bar 11, an address bar 12, and the like. The web page 10 includes a menu selection bar 1 (110) and a menu selection bar 2 (160) operated by a user who accesses the JPO homepage (www.kipo.go.kr) to obtain necessary information. Image 120 utilized as a means for expressing the atmosphere of a web page, advertisements 1 130 to 2 140 for providing various advertisements, and information provided by the web page 100. Guide zones 1 (151) and guide zones 2 (152), etc., which provide a rough guide to the outline or name of the water.

Of course, not all of the above-described configuration of the web page 100, but the web page 100, the menu selection bar 1, 2 (11, 160), the guide zones 1, 2 (151, 152) required by the user In addition to the information, the advertisements 1, 2 (130, 140) or the image 120 may be included.

However, some areas in the web page 100 such as the advertisements 1 and 2 (130 and 140) are not related to the information provided by the web page 100, and only the operator operating the web page 100. Is just an advertisement posted for profit. Therefore, the advertisements 1, 2 (130, 140) are included in the web page 100 collectively, and when the user attempts to access the web page 100, the web server is the advertisements 1, 2 (130, 140). Web page including the) is transmitted to the user's terminal. As a result, the advertisements provided through the web page 100 are collectively obtained from the web server regardless of the regional characteristics of the terminal on which the web page 100 is output and the age or gender of the user accessing the web page 100. Is sent / output.

As a result, all users accessing the same web page 100 are provided with the same advertisements 1 and 2 (130 and 140), so there is a problem in that the advertising efficiency is not large.

On the other hand, over-the-air and various cable broadcasts provide all high-quality contents free of charge under the condition of watching advertisements, but high-speed network operators (ISPs) invest in trillions of dollars and provide a variety of Internet contents. Rather, only a small number of large portal sites operate with huge operating profits. In other words, there is an urgent need for new business items that can guarantee the benefits of high-speed network operators.

Accordingly, the present invention has been made to solve the above problems, and is not a web page that is collectively transmitted from a web server and output to all terminals, but the local characteristics of the output terminal, user information to access the web page The technical task is to provide a method of posting advertisements at the terminal end through a proxy server capable of posting differentiated advertisements and an advertisement system implementing the same.

In addition, by posting advertisements in the work window of a web version application software (Hangul, Ms office, etc.) that is installed at the user terminal (local PC) stage and is connected to the Internet and operates free of charge based on programs or advertisements. Another technical problem is to provide a method of posting advertisements through a proxy server that can develop mediators, and to provide an advertisement system for implementing the media.

The present invention to achieve the above technical problem,

The proxy server that mediates communication between the web server and the user terminal includes a script analysis module that analyzes the script information of the Internet connection window sent from the web server and checks the configuration of the Internet connection window, and various types and An advertisement DB for storing script information of advertisements having a format and size, a cookie DB for storing script information of an internet connection window provided from a web server, and a web server for transmitting an internet connection window to a user terminal or from the cookie DB. The advertisement system through the proxy server further comprises an advertisement replacement module for replacing or inserting the script area of the advertisement retrieved from the advertisement DB in the script information of the Internet connection window transmitted and analyzed by the script analysis module.

In order to achieve the above technical problem, the present invention, in the advertising system through the proxy server,

The cookie cookie DB stores the script information of the internet connection window modified through the advertisement replacement module.

The present invention to achieve the above technical problem,

An internet connection window transmission step of transmitting a corresponding internet connection window of a URL input to a web browser from a web server;

The proxy server checks the script information of the received Internet connection window, and checks a script for identifying information on the location and size of the Internet connection window to which the new advertisement is to be applied;

An advertisement DB search step of searching for advertisements corresponding to the information identified in the script checking step;

A script replacement step of replacing or inserting script information of the searched advertisement into a corresponding area of script information of a web page; And

An internet connection window output step of outputting the internet connection window modified in the script replacement step on a user terminal;

Advertising system through a proxy server including a.

In order to achieve the above technical problem, the present invention, in the advertising system through the proxy server,

In the advertisement DB search step, the advertisement having the same or similar size according to the information about the position and size of the Internet connection window for the ready-made advertisement of the Internet connection window of the script information of the Internet connection window confirmed through the script checking step Search for water;

In the script replacement step, the script information of the advertisement searched in the advertisement DB search step is replaced or inserted into a position in the Internet connection window of the ready-made advertisement.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an advertisement system for implementing an advertisement posting method according to the present invention, and FIG. 2 is a flowchart sequentially illustrating an embodiment of an advertisement posting method according to the present invention. It demonstrates with reference.

The advertisement system according to the present invention has a proxy server 30 that communicates with a web server 50 via the Internet, which is connected to one or more user terminals 21, 22, 23.

As is well known, the proxy server 30 is a server that acts as an intermediary between the user terminals 21, 22, and 23 and the Internet. The proxy server 30 provides security, administrative level regulation, and cache (cookie) services. do. The proxy server is associated with or is part of a gateway server that separates the corporate network from the external network, and a firewall server that protects the corporate network from outside intrusion.

However, when the proxy server 30 receives an Internet service request such as a web page transmission request from the user, the proxy server 30 checks whether there is a web page previously downloaded in its cookie DB 32. If the web page is found, the contents of the cookie DB 32 are sent to the user terminals 21, 22, and 23 without finding a new user request on the Internet. However, if the user requests content that is not in the cookie DB 32, the proxy server 30 uses one of its own IP addresses on behalf of the user to send the web to the web server 50 on the outside Internet. When the requested web page arrives, the proxy server 30 delivers the information of the web page to the user terminal 21, 22, 23 of the original requestor.

Of course, the presence of such a proxy server 30 is not visible to the user, and all Internet requests and responses appear as if performed directly with the web server 50. However, the proxy server 30 is not completely invisible to the user, and the IP address of the proxy server 30 is specified when setting up the browser.

The advertisement system according to the present invention further includes a script analysis module 31, an advertisement DB 32, and an advertisement replacement module 33 in the proxy server 30 including the cookie DB 34.

The advertisement posting method according to the present invention through the proxy server 30 will be described.

For reference, the advertisement system and the advertising method according to the present invention are not applied only to a web page through a web browser, but a program task window used for connecting to the Internet such as a media player, and a web version application software for free service based on the advertisement ( The same applies to the task pane of Korean, Ms office, etc.). Here, the media player includes an application such as a messenger as well as an application for executing various moving images, sound source files, and the like.

Embodiments according to the present invention described below will be described based on the content of the advertisement insertion or replacement for the web page. However, if the technical idea according to the present invention is a window that is output through a terminal connected to the Internet via a local PC, the web page output through a web browser as well as the work window and web version application of various media players connected to the Internet Applies to all task panes in the software

S10; Web page sending step

The user accesses the web page by accessing the Internet using the user terminals 21, 22, and 23, and entering a specific URL to access the web server 50.

The web server 50 transmits web page related data to the user terminals 21, 22, and 23, wherein the web page related data is transmitted to the proxy server 30. Of course, web page related data may be directly transmitted to the user terminals 21, 22, and 23 without going through the proxy server 30, but the advertisement system according to the present invention should be provided with a proxy server 30 which is an intermediary device. . This is described in more detail below.

On the other hand, in the case of the above-described media player or web version application software, when attempting to connect to the web server by calling the IP promised for execution, if the media player or web version application software is executed without the user's direct input, IP call operation such as URL transmission is performed, and the work window is transmitted to the user terminals 21, 22, and 23.

For reference, the embodiment of the present invention describes the advertisement method of the present invention by naming the window displayed on the user terminals 21, 22, and 23 as a web page while connected to the Internet. As described above, The advertisement system and the advertisement method according to the present invention are not limited to the web page, and the work window output by the execution of the media player or the web version application software is also applied. Renamed as 'Internet connection window' claims the technical spirit of the present invention as the scope of the present invention.

S20; Script Verification Step

The script analysis module 31 checks web page related data transmitted from the web server 50 and analyzes a script constituting the web page.

A script is a list of programs or commands that are translated or executed by another program. Some languages have been clearly understood as scripting languages, among which the more popular ones are Perl, JavaScript, REXX used on IBM mainframes, and Tcl / Tk. Considering its use on the World Wide Web, scripting languages, such as Perl and JavaScript, are often used to provide web site input forms or other services and are handled by the web server 50.

Javascript included in the web page is executed in the web browser, that is, the client (user terminal) side.

In general, scripting languages are easier to write and faster than languages such as C or C ++, which are more structured and require compilation, so they are most suitable for creating programs with very limited capabilities or programs that can be reused in conjunction with existing compiled programs. Do. However, scripts take longer to execute than compiled programs, because not all instructions are processed directly by the default command handler, but need preprocessing by another program first.

As described above, the script related to the web page includes various texts, images, and linked URL information represented in the web page, and the script analysis module 31 checks the script of the web page to display the text of the web page, You can check the image and linked URL information.

3 is an image showing the appearance of a web page to which the advertisement posting method according to the present invention is applied, which will be described with reference to the figure.

In this case, the script analysis module 31 includes a menu selection bar 1 (110) and a menu selection bar 2 (160), an image (120), advertisements 1 (130) to advertisements constituting the web page (100). 2 (140), the guide zone 1 (151) and the guide zone 2 (152), and so on, to determine the respective position and occupied area and the like in the web page (100).

On the other hand, in the case of the task window opened by the execution of the above-described media player or web version application software, the format of the task window will be constant, so that the proxy server 30 is configured to allow the media player or web version application software to attempt to connect to the Internet. When the called IP call signal is checked, the type of the corresponding media player or web version application software is checked and the corresponding work window type is identified.

S30; Ad DB search step

Advertisement replacement module 33 checks the information of the advertisements 1, 2 (130, 140) confirmed by the script analysis module 31, and searches for a substitute advertisement corresponding to this information.

That is, the advertisement DB 32 stores advertisements of various contents as well as advertisements having different sizes, and advertisements of the corresponding web page 100 according to the analysis contents of the script analysis module 31. Search for advertisements of sizes corresponding to 1,2 (130, 140).

Meanwhile, in searching for advertisements, the criteria may be information of a user, not the size of advertisements 1, 2 (130, 140) of the web page 100.

For example, check the user terminal (21, 22, 23) connected to the web page 100 to determine who the user, and if the user is a student to advertise the school or exam-related ads, if the adult stock or financial In the advertisement DB 32, the advertisement related to the health and the advertisement related to the health are outputted by searching the advertisement DB 32. Here, the confirmation of the user is to identify the holder of the IP if the user terminal has a fixed IP, and the subscriber logged in to the website in the case of a specific website.

When the advertisement replacement module 33 searches the advertisement DB 32, the area in the web page 100 replaced with the new advertisement is not limited to the advertisements 1, 2 (130, 140). In other words, the advertisement replacement module 33 is a menu in addition to the advertisements 1, 2 (130, 140) through the user's designation or by modifying the search target of the advertisement replacement module 33 by the provider providing the service. Search the advertisement DB 32 for new advertisements to replace selection bar 1 (110) and menu selection bar 2 (160), image 120, guide zone 1 (151), guide zone 2 (152), and the like. You may.

Meanwhile, since the advertisement DB 32 is required to update the DB for a new advertisement, the advertisement server 40 controlled by the provider may update the advertisement DB 32.

Subsequently, the advertisement replacement module 33 occupies the script of the new advertisement retrieved from the advertisement DB 32 in the corresponding area (advertisements 1 and 2, but not limited thereto) of the web page 100. This can be replaced by overwriting the scripts of the advertisements 1, 2 (130, 140). Of course, in addition to using a scripting language such as ActionScript, new advertisements can be overlapped on the positions without deleting the scripts of the advertisements 1, 2 (130, 140) on the web page 100.

Application of this ActionScript method can be made through the following process.

First, after confirming the configuration of the web page in the script checking step (S30), and determines the overlap position of the advertisement and querying the parameter DB 32, the flash information for the advertisement appropriate to the overlap position Are provided. In this case, when it is necessary to provide two or more new advertisements on the web page 100, the flash information naturally outputs the new advertisements in the flash format on the web page 100. In general, when outputting a flash separately from the web page, the flash forms an html layer independent of the web page, and may close the layer if necessary to the user.

S50; Web page output stage

The web page 100 information updated through the above-described process is transmitted to the corresponding user terminals 21, 22, and 23, and the user terminals 21, 22, and 23 receiving the web page are changed through the web browser 10. Output page 100 '.

Referring to FIG. 3 (b), the advertisements 1, 2 (130, 140) and the image 120 existing on the original web page 100 are visually replaced with advertisements 1 to 3, and the web pages having a new appearance ( 100 '). Here, as described above, the advertisements 1 to 3 have been visually replaced, as described above, the scripts of the new advertisements retrieved from the advertisement DB 32 are the advertisements 1, 2 (130, 140) of the original web page 100. And by deleting or overwriting the script of the image 120, the web page 100 'is newly updated, or the scripts of the advertisements 1, 2 (130, 140) and the image 120 are not replaced by the script of the new advertisement. Even though the overlapping method visually means that the new advertisement can replace the advertisements 1, 2 (130, 140) and the image 120.

On the other hand, since the proxy server 30 according to the present invention stores the web page as cookie information, when the web page information is transmitted from the web server 50 by the web page request of the user terminal (21, 22, 23), cookie DB 34, the web page information is stored. Therefore, the script analysis module 31 analyzes the script information of the web page stored in the cookie DB 34 to identify each area, and the advertisement replacement module 33 searches the advertisement DB 32 to search the original web. Find and replace new advertisements to replace certain areas of the page. Thereafter, the updated webpage information is stored in the cookie database 34, and when the transmission request of the webpage is confirmed from the user terminals 21, 22, and 23, the updated webpage information is stored in the corresponding user terminals 21, 22, 23).

According to the present invention as described above, when the user outputs the work window of any web page or various programs connected to the Internet through the user terminal, the web page or work window information is changed through a proxy server, the original The new information is replaced by the new information, and when the work page of the web page or program transmitted from the web server is finally output through the user terminal, the new information is included. Strategic advertising marketing can maximize its effectiveness.

In addition, the airwaves and various cable broadcasts provide all the high-quality contents free of charge under the condition of watching advertisements, but the ISP, which invests tens of trillions, provides an environment that can supply various Internet contents. In this situation, if the ISP can advertise using a proxy server like a broadcaster, the advertising market can be expanded and Internet users can use the Internet for free or at low cost.

In addition, since the present invention mediates the communication between the web server and the user terminal in the proxy server, it is possible to check the data flow between the web server and the user terminal to prevent fraudulent clicks.

Claims (5)

The proxy server that mediates communication between the web server and the user terminal includes a script analysis module that analyzes the script information of the Internet connection window sent from the web server and checks the configuration of the Internet connection window, and various types and An advertisement DB for storing script information of advertisements having a format and size, a cookie DB for storing script information of an internet connection window provided from a web server, and a web server for transmitting an internet connection window to a user terminal or from the cookie DB. Through the proxy server, characterized in that it further comprises an advertisement replacement module for replacing or inserting the script area of the advertisement searched in the advertising DB in the script information of the Internet connection window provided and analyzed by the script analysis module Ad system. The method of claim 1, The cookie system DB advertising system via the proxy server, characterized in that for storing the script information of the Internet connection window modified through the advertisement replacement module. An internet connection window transmission step of transmitting a corresponding internet connection window of a URL input to a web browser from a web server; The proxy server checks the script information of the received Internet connection window, and checks a script for identifying information on the location and size of the Internet connection window to which the new advertisement is to be applied; An advertisement DB search step of searching for advertisements corresponding to the information identified in the script checking step; A script replacement step of replacing or inserting script information of the searched advertisement into a corresponding area of script information of a web page; And An internet connection window output step of outputting the internet connection window modified in the script replacement step on a user terminal; Posting the advertisement through a proxy server, characterized in that it comprises a. The method of claim 3, wherein In the advertisement DB search step, the position and size of the Internet connection window for the selected one or more of the ready-made advertisement, menu bar or empty space of the Internet connection window of the script information of the Internet connection window confirmed through the script checking step Search for advertisements having the same or similar size according to the information; In the script replacing step, replacing or inserting script information of the advertisement searched in the advertisement DB search step into a position in an internet connection window of a corresponding ready-made advertisement, menu bar or empty space; Posting method through the proxy server, characterized in that. The method of claim 4, wherein In the outputting of the Internet connection window, the script information of the advertisement is a script method, the advertisement posting method characterized in that the output in the form of a flash.

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