KR101311916B1 - Internet advertising inserting system - Google Patents

Internet advertising inserting system Download PDF

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Publication number
KR101311916B1
KR101311916B1 KR1020120114784A KR20120114784A KR101311916B1 KR 101311916 B1 KR101311916 B1 KR 101311916B1 KR 1020120114784 A KR1020120114784 A KR 1020120114784A KR 20120114784 A KR20120114784 A KR 20120114784A KR 101311916 B1 KR101311916 B1 KR 101311916B1
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South Korea
Prior art keywords
advertisement
module
terminal
packet
internet
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KR1020120114784A
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Korean (ko)
Inventor
신동원
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신동원
주식회사 프라이머리넷
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Priority to KR1020120114784A priority Critical patent/KR101311916B1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00Arrangements for maintenance or administration or management of packet switching networks
    • H04L41/02Arrangements for maintenance or administration or management of packet switching networks involving integration or standardization
    • H04L41/0246Arrangements for maintenance or administration or management of packet switching networks involving integration or standardization exchanging or transporting network management information using Internet, e.g. aspects relating to embedding network management web servers in network elements, web service for network management purposes, aspects related to Internet applications or services or web-based protocols, simple object access protocol [SOAP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

PURPOSE: An Internet advertisement inserting system not influencing a communication network is provided not to give a bad influence to an Internet communication network by mirroring and capturing a request packet of a user terminal even though malfunction occurs in a system. CONSTITUTION: A mirroring module (3) mirrors a request packet of a user terminal (1) transmitted through a router (7A) of an Internet network (7) from a terminal backbone (7B) to capture it. An analyzing module (4) analyzes the captured request packet. A synthesis module (5) transmits a second response packet to the user terminal to expose corresponding advertisement data of an advertising module (6) to a user after the data is synthesized with service data of a first response packet provided from a web server (2) in response to the request packet. [Reference numerals] (1) Terminal; (2) Web server; (3) Mirroring module; (4) Analyzing module; (5) Synthesis module; (6) Advertising module; (7A) Router; (7B) Terminal backbone; (7C) Web server backbone

Description

Internet advertisement insertion system which does not affect communication network {INTERNET ADVERTISING INSERTING SYSTEM}

The present invention relates to an Internet advertisement insertion system that does not affect a communication network.

More specifically, it reduces the cost of displaying advertisements on Internet web pages, reduces the inconvenience of using the Internet due to exposure of advertisements by eliminating the need for a separate browser window or web page and installing a separate program. In addition to maximizing the advertisement exposure effect by allowing only a portion of customized advertisements to be exposed to Internet users, minimizes the problem that service speed is deteriorated due to internet communication network influenced by excessive advertisement exposure, and the system according to the present invention. The present invention relates to an Internet advertisement insertion system that does not affect a communication network that does not adversely affect the Internet communication network even if a problem such as a failure occurs.

Advertisement system using the conventional internet service is based on simple text or graphic video, pays the advertisement fee to the part of the web page accessed by the Internet user and displays the advertisement, and displays a separate pop-up window when the web page is accessed. It consists of a sponsored advertisement, which is displayed by changing a web page when a web page is forcibly accessed or terminated by using a pop-up window advertisement or a separate program such as spyware.

However, the Internet advertising system not only makes Internet users inconvenient to use the Internet service, but also burdens the advertisers with paying a large amount of advertising fees for large sites, and further exposes the advertisements to everyone who accesses the webpage. There is a problem in that the advertisement exposure effect is reduced compared to the advertisement exposure.

Such a prior art is disclosed in Patent Publication No. 10-2001-0044400 (published date 2001.06.05),

The invention relates to an advertisement tool of an internet web page in an advertisement server recognized by an advertisement tool implemented on the Internet (Flash, QuickTime, Real Audio, Windows Media Play, gif animator, 3D MAX [hereinafter referred to as "the advertisement tool"). After inserting an analysis tag that operates a predetermined analysis module for effect analysis on the used advertisement into a web page on the Internet which the advertiser wants to advertise, extracts predetermined advertisement information from an advertisement using an advertisement tool connected to the web page, and then The present invention relates to a multi-add server using an advertising tool that can efficiently manage the advertising tool of the advertising server by analyzing the effect of the advertising using the advertising tool in real time.

Another prior art is published Patent Publication No. 10-2002-0077634 (published date 2002.10.12),

The present invention is an advertisement system that receives an access request through a network from a user terminal and performs an advertisement on a cyber document represented on the user terminal. The advertisement system analyzes a source code of the cyber document and inserts an advertisement in a margin of the cyber document. Automatic margin setting unit for processing the advertisement data so that; And an advertisement insertion document processor configured to receive the advertisement data from the automatic margin setting unit and to process the advertisement to be displayed on the cyber document when the user terminal is connected through the network. The present invention relates to an advertisement system and an advertisement method using a margin of a cyber document that can increase the effect of the advertisement by adding the visual function of the advertisement to the margin of the web page shown to the user.

However, the above inventions are possible only by separately modifying the web page html of the server and the server by inserting an advertisement link using the advertisement linking module and the advertisement analysis module, and analyzing the web page to modify the source so that the advertisement can be inserted. There is a problem.

Another technique is disclosed in Patent Publication No. 10-2002-0078145 (published date 2002.10.18),

The present invention provides a banner advertisement router that allows advertisers to enter a URL in a router so that a client in a service area can expose a banner advertisement and a corresponding web page to the client when the client accesses a website, thereby enhancing an advertisement effect in a unit region. It is related to the driving method. Since the conventional banner advertisement targets a large number of unspecified large numbers, it is not effective for internet advertisement targeting small and large population areas such as the same commercial area, cyber apartment, and school. In order to improve the present invention, once the HTTP of a home page is requested from a client, the router determines whether to connect to the advertisement site at the IP layer of the router according to the requested HTTP request, and makes the first connection to the web. Or if the specified time has passed since the last connection. Instead of routing the client from the client to the requested web server, the router executes a pre-stored CGI program to send the client an HTML document that performs the function of directing the web server for the advertisement and the URL requested by the actual client. The client automatically reconnects to the web server where the server is located, and the connection to the first requested website is simultaneously made, so that the advertisement site inserted in the router is not connected each time the client connects to the web of the Internet. The present invention relates to a banner advertisement router and its driving method that maximizes the advertisement effect by periodically exposing advertisements to clients of the local unit without causing annoyance to the clients by being connected at a set interval of time.

However, the present invention is a function of delivering a packet, so it is very unlikely to realize that all routers in all Internet networks must be changed to the router of the present invention, and thus, two or more web browser windows for an advertisement page and an original page are created. There is a problem that can be inconvenient to the Internet user by displaying the advertisement by displaying.

In addition, there is a prior art Patent Publication No. 10-2007-0102859 (published date 2007.10.22),

The present invention relates to a system for inserting a notification frame by a service provider for providing Internet services to a plurality of subscriber terminals, the notification management terminal to which notification or advertisement contents are input by the service provider, and a website address requested by the subscriber to be read. A communication path to an external communication network, a router for transmitting the website data to the subscriber terminal, and a frame including a notice or advertisement content input from the notification management terminal based on previously inputted subscriber information. And a notification frame management server configured to insert the frame on the same web page accessed by the subscriber by transmitting to the router, so that notification / advertisement can be delivered through frame insertion without installing a separate program in the subscriber terminal. And optional for specific subscribers It can deliver useful information, this invention relates to improved Internet bulletin Frame Insertion system.

However, since the present invention has to monitor and read many packets coming from a large number of webs, it is inevitable to increase the load on the communication network. As the traffic increases (the number of Internet lines increases), the increase of the equipment (server communication network) is inevitable. There is a problem that the burden of cost increase occurs to the operator.

And in the prior art that transforms the Internet communication network, that is, add the equipment for advertising or change the structure of the router to the router, which is a facility of the Internet network, when the abnormality occurs in the equipment of the structure added or changed for advertising The router is adversely affected, causing problems with the flow of packets through the router, which causes the Internet service itself to be stopped or slowed down.

Accordingly, the present invention has been made to solve the above-mentioned problems,

The present invention does not expose an advertisement through a separate source modification, pop-up window, or a separate window of a web browser, so the advertisement is very easy to be exposed, and the traffic load of the Internet communication network is additionally minimized to insert an advertisement, thereby improving the quality of the Internet service. It is an object of the present invention to provide an internet advertisement insertion system that does not degrade.

In addition, the present invention is to request the retransmission of the request packet from the terminal to the web server only when the advertisement is necessary through the analysis module in order to reduce the inconvenience of Internet users due to excessive exposure of the advertisement, and to prevent the slowdown of the Internet service accordingly It is an object of the present invention to provide an Internet advertisement insertion system that does not affect a communication network in which the advertisement module is separately requested to the advertisement module, and only the service data and the advertisement data are synthesized in each response packet transmitted.

Furthermore, the present invention provides more comfortable Internet service by minimizing the increase of traffic due to advertisement exposure to Internet users, and minimizes the increase of traffic for advertisement, so that there is no burden of increasing the facilities of the Internet service provider, and advances the service data of the web server. Introducing a cache module to download and store in a cache file, and synthesizes the service data of the cache module and the advertising data of the advertising module to transmit to the user's terminal to provide a web page with the advertisement inserted more quickly to the user terminal An object of the present invention is to provide an Internet advertisement insertion system that does not affect a communication network.

In addition, the present invention is to distinguish the specific Internet users, that is, age, gender, region, interests, etc., so that the advertisement is exposed only to the user who fits the target of the advertisement, thereby maximizing the exposure effect of the advertisement, a comfortable Internet for users who do not need the advertisement. It is an object of the present invention to provide an Internet advertisement insertion system that does not affect a communication network analyzing whether an advertisement is necessary based on information of a user and a web server that have been previously inputted to provide a service.

In order to achieve the above object, the Internet advertising insertion system does not affect the communication network according to the present invention

An advertisement module for storing advertisement data; A mirroring module for mirroring and capturing a request packet of a user terminal input to a router of an internet communication network;

An analysis module for analyzing a request packet captured by the mirroring module; And

According to the analysis result of the analysis module in response to the request packet, the response packet for the corresponding advertisement data stored in the advertisement module synthesized in the service data of the response packet provided by the web server is provided to the user terminal to the user terminal And a synthesis module for transmitting.

In addition, in the Internet advertisement insertion system according to the present invention, when the synthesis module requires an analysis result advertisement of the analysis module,

Request the user terminal to retransmit the same request packet to the web server, and request the corresponding advertisement data to the advertisement module,

The response packet transmitted from the web server and the advertisement module in response to the request is characterized by transmitting a command packet for combining the service data and the advertisement data to be provided to the user terminal as a response packet.

Furthermore, the Internet advertisement insertion system according to the present invention further comprises a cache module for downloading in advance the service data of the web server, which is required to synthesize the advertisement data and stored as a cache file;

When the synthesis module requires the analysis result advertisement of the analysis module,

The service data of the cache module corresponding to the request packet and the advertisement data of the advertisement module are synthesized in the user terminal and transmitted as a response packet.

In addition, in the Internet advertisement insertion system according to the present invention, the analysis module is characterized by analyzing the presence or absence of advertisements by determining pre-input information of the Internet user and pre-input information of the web server.

Internet advertisement insertion system does not affect the communication network according to the present invention does not make any changes to the existing network, and simply captures the request packet of the user terminal by mirroring, even if a problem occurs in the system according to the present invention Internet communication network Without any adverse effect on

The amount of packets sent to the Internet network by the system according to the present invention for the advertisement is small, and the path for transmitting the packets to the user's terminal is short. Almost no

Since the web server is irrelevant in inserting the advertisement into the web page, there is no need to pay a large advertising fee to the web server provider to expose the advertisement.

In addition, the Internet advertisement insertion system according to the present invention to request the user terminal of the retransmission of the same request packet to the web server, and to request the advertising data to the advertising module to synthesize the transmitted data to each of the user terminal, There is no need for a separate pop-up window or web page switching, thus providing a comfortable Internet service environment to Internet users.

Furthermore, the Internet advertisement insertion system according to the present invention introduces a cache module that can download the service data of the web server, which is required to be synthesized with the advertisement data, and store it as a cache file, thereby preventing overload of the Internet communication network due to advertisement exposure. It can provide faster service to Internet users.

In addition, the Internet advertisement insertion system according to the present invention determines the necessity of the advertisement based on the information of the Internet user and the web server inputted by providing the advertisement data, thereby maximizing the advertisement exposure effect can be tailored to the user. can do.

1 is a block diagram of a typical Internet service configuration.
2 is a block diagram of a first embodiment of an Internet advertisement insertion system that does not affect a communication network according to the present invention;
3 is a flow diagram of a first embodiment of an Internet advertising insertion system that does not affect the communication network according to the present invention.
4 is a block diagram of a second embodiment of an Internet advertisement insertion system that does not affect a communication network according to the present invention;
4 is a flow diagram of a second embodiment of an Internet advertising insertion system that does not affect the communication network in accordance with the present invention.
5 is a flow chart showing an analysis process of the analysis module in the Internet advertisement insertion system does not affect the communication network according to the present invention.

The present invention may be modified in various ways and may have various forms, and thus embodiments (or embodiments) will be described in detail in the text. However, this is not intended to limit the present invention to the specific form disclosed, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In the drawings, the same reference numerals are used for the same reference numerals, and in particular, the numerals of the tens and the digits of the digits, the digits of the tens, the digits of the digits and the alphabets are the same, Members referred to by reference numerals can be identified as members corresponding to these standards.

In addition, in the drawings, the components are exaggerated in size (or thickness), in size (or thickness), in size (or thickness), or in a simplified form or simplified in view of convenience of understanding. It should not be.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise.

 In the present application, the term " comprising " or " consisting of ", or the like, refers to the presence of a feature, a number, a step, an operation, an element, a component, But do not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

It is to be understood that the first to second aspects described in the present specification are merely referred to in order to distinguish between different components and are not limited to the order in which they are manufactured, It may not match.

In addition, in the description of the Internet advertisement insertion system that does not affect the communication network according to the present invention, a user who receives an Internet service through an Internet communication network is called a user, and a person who provides the Internet service is called a business operator. A person who requests publicity is called an advertising company.

In addition, the term "terminal" in the present specification includes all devices capable of accessing the Internet such as a PC, a smartphone, a notebook computer, a PDA, a server, and the like, which have a connection device for accessing an Internet service such as a modem, a LAN card, and a WIFI. As presented in the detailed description of the PC for convenience of explanation in the detailed description of the present invention should not be limited.

First, the Internet service provided by a conventional operator will be described with reference to FIG. 1 schematically.

First, an Internet user accesses an Internet service through a terminal such as a PC and transmits a request packet to a web server.

The request packet is a data requesting information required by a user through access to an Internet service through various web browsers commonly used, such as an IP address of an Internet user, an IP address of a corresponding web server requesting data, a host, and source code. It consists of.

The request packet is transmitted to a corresponding web server through a communication network (network) provided by an internet operator. The communication network is composed of a plurality of routers and a plurality of networks.

The router is a device that reads an address of a destination included in a packet and transmits it to another communication network using the most appropriate communication path when connecting and receiving information by connecting different networks. For example, it is mainly used to relay different local area networks (LANs) or connect local area networks to wide area networks (WANs). It is a necessary equipment when accessing the Internet, and it is a core communication equipment that provides a role of setting a path for transmitting information in a communication network operated by different protocols.

The router transmits a packet along an optimized transmission path between a web server or a terminal when transmitting a packet. When transmitting a packet from one network to another network, the router divides the data and stably transmits the data to a destination (packet transmission). Make this possible.

The communication network composed of the router may be formed by various transmission methods such as local area network, ADSL, and optical LAN.

The request packet transmitted through the router through the communication network is transmitted to the corresponding web server, and in response to the request packet, a response packet including data desired by the user is transmitted to the user's terminal.

The user can retrieve the data of the desired web server and receive the data.

In this case, a router directly connected to a user's terminal or a web server among the routers forming the communication network is called a backbone.

As described above, since the router finds an optimal path and transmits a packet, the router to pass through may vary depending on the situation.

The backbone is fixedly connected and has the fastest transmission path with the user's terminal or web server.

At this time, the advertiser may spend a predetermined advertising fee on the web server and display a banner advertisement or pop-up advertisement on the web server to obtain an advertisement effect.

However, advertisements placed on famous portal sites require a high advertising fee, which burdens advertisers, and operators that provide Internet services due to traffic overload caused by excessive advertisement exposure are burdened by the increase of facilities such as servers. It is true.

Accordingly, the present invention provides an internet advertisement insertion system that does not affect the communication network that can reduce the burden of the advertising fee to the advertisers, and prevent the traffic overload to the Internet service provider to reduce the burden of facility enhancement.

Hereinafter, an internet advertisement insertion system according to the present invention will be described with reference to the accompanying drawings.

First, as shown in FIGS. 2 to 5, the Internet advertisement insertion system according to the present invention includes an advertisement module 6 for storing advertisement data and a user terminal 1 input to a router 7A of the Internet communication network 7. It comprises a mirroring module 3 for capturing by capturing the request packet of the ().

2 is a block diagram of a first embodiment of an Internet advertisement insertion system according to the present invention, FIG. 3 is a flowchart of a packet transmission according to the first embodiment, and FIG. 4 is a second embodiment of the Internet advertisement insertion system according to the present invention. 5 is a block diagram of an example, and Fig. 5 is a flowchart of packet transmission according to the second embodiment.

The advertising module 6 is a device for storing all data for advertisement or promotion such as simple text, flash video, etc., and the advertising data is transmitted to the user terminal 1 by the synthesis module 5 to be described later. .

The advertisement data stored in the advertisement module 6 may be databased according to the exposure needs of the advertisement so as to maximize the advertisement exposure effect by preventing random advertisement exposure.

That is, the main target layer of the advertisement is set according to the purpose of the advertisement, and when the request packet information corresponding to the set target layer is transmitted, the advertisement data is transmitted by the synthesis module 5 to be described later.

Furthermore, the advertisement module 6 does not make a database based on only the information of the request packet transmitted from the user terminal 1, but makes a database by distinguishing the main target web server of the advertisement which the advertiser has assigned to the Internet service provider. In this way, it is possible to analyze a variety of advertising targets,

Advertisers can expose customized advertisements to Internet service users to reduce the cost of excessive advertisement exposure and maximize the effect of advertisement exposure.

At this time, since the Internet communication network through which the request packet is transmitted is formed as a plurality of networks by forming a plurality of routers, the mirroring module 3 is connected to any router among the plurality of routers 7A constituting the Internet communication network 7 to request packets. You can capture this,

In order not to affect the Internet service communication network 7 which is the core task of the present invention, it is preferable to be connected to the terminal back 7B which is directly connected to the user terminal 1, among the plurality of routers 7A.

As described above, the router 7A connecting the data communication network 7 is connected to a plurality of routers 7A for connecting each network, and thus, packet transmission is performed by selecting an optimal path during packet transmission.

After connecting to the terminal backbone 7B and capturing the request packet and analyzing the captured request packet to determine whether to insert the advertisement, it is preferable that the subsequent processing is performed to prevent traffic overload and to perform rapid advertisement insertion processing. Do. This will be described later in detail.

At this time, the mirroring module 3 does not directly receive the request packet of the user terminal 1 from the terminal backbone 7B and transmit it again,

When the request packet is transmitted in an optimal path by the inherent function of the router 7A constituting the Internet communication network 7, the captured packet is captured as it is and a separate captured request packet (②; By transmitting the captured request packet to the analysis module 4 to be described later), the existing request packet (1) is transmitted to the web server (2) via the Internet communication network (7). Is sent.

The Internet advertisement insertion system according to the present invention comprises an analysis module 4 for analyzing the mirroring packet ② captured by the mirroring module 3.

The analysis module 4 analyzes the information stored in the mirroring packet ②, and analyzes whether the user of the terminal 1 which has transmitted the request packet needs the advertisement data of the advertisement module 6. .

When there is no corresponding advertisement data suitable for the information of the mirroring packet by the analysis of the analysis module 4, the analysis module 4 does not respond to the mirroring packet and does not perform any function.

In this case, the above-described conventional information request and data providing process are performed by the request packet transmitted from the user terminal 1 to the web server 2 via the terminal back 7B. ) Can be provided with information.

And the Internet advertisement insertion system according to the invention according to the analysis result of the analysis module (4)
In response to the request packet ①, service data of a response packet (①-①; hereinafter referred to as a first response packet) provided from the web server 2 is provided.
A synthesizing module 5 for transmitting the second response packet ③ to the user terminal 1 such that the corresponding advertisement data of the advertisement module 6 is synthesized in the user terminal 1 and exposed to the user. It is made to include.

In the Internet advertisement insertion system according to the present invention, if an advertisement is required according to the analysis result of the analysis module 4, the synthesis module 5 may directly instruct the advertisement data to be transmitted to the user terminal 1,
Alternatively, the synthesizing module 5 requests the user terminal 1 to retransmit the same request packet to the web server 2 (④), and requests the corresponding advertisement data to the advertising module 6 (4). ④ ′),

In response to the request from the web server 2 and the advertisement module 6, the response packet (④-①) (④'-①) to the service data and the advertising data are synthesized in the terminal and requested to be provided to the user The command packet can be transmitted as the second response packet ③.

In more detail, in the system of the present invention capturing a request packet directly from the terminal back 7B, a first response packet (①-①) corresponding to the request packet ① of the user is provided from the web server to the user terminal ( 1) before being sent to

A response packet corresponding to the captured mirroring packet ②, (hereinafter referred to as a second response packet), that is, a command to resend the request packet to the web server 2, and the advertisement module 6 of the present invention. The second response packet ③ consisting of a command packet including a command to request the corresponding advertisement data is transmitted to the user terminal 1.

In this case, since the second response packet is transmitted to the user's terminal directly through the terminal backbone in the system of the present invention, the first response packet (①-①) transmitted from the web server in response to the initial request packet ① is captured. It is transmitted to the terminal of the user later than the second response packet ③ corresponding to the mirroring packet.

The terminal 1 again transmits the same request packet ④ as the first request packet to the web server 2 again according to the command packet constituting the received second response packet, and at the same time, the advertisement module ( 6) transmits an advertisement request packet (④ ') requesting the corresponding advertisement data.

In this case, the terminal 1 using the Internet communication network 7 sequentially transmits the same request packet, and when the same response packet is subsequently transmitted to the terminal 1, the terminal 1 receives only the first response packet and ignores the response packet that is attached afterwards. There is a unique characteristic that does not provide.

Therefore, since the second response packet consisting of the command packet described above corresponding to the mirroring packet capturing the first request packet has been transmitted to the terminal 1, the first response packet transmitted from the web server 2 is the terminal 1 Is ignored.

Thereafter, the re-response packet ④-① of the web server 2 by the re-request packet transmitted by the command packet is transmitted to the terminal 1, at which time by the advertisement request packet requesting the advertisement data. In the advertising module, an advertisement response packet (④'-①) including the corresponding advertisement data is transmitted to the terminal 1,

The service data transmitted from the web server 2 and the advertisement data transmitted from the advertisement module 6 are synthesized in the user's terminal and displayed to the user, thereby resulting in advertisement exposure.

And even if the advertisement data is first transmitted to the terminal, the advertisement data by the advertisement system according to the present invention should be synthesized in the responsive packet of the web server (that is, the service data of the web server) to be disclosed to the user through the web browser of the terminal. Since the advertisement response packet is part of configuring the response packet corresponding to the re-request packet of the terminal)

In addition to creating a separate pop-up window or separate web browser window,

Since advertisement data is synthesized by using the request packet captured from the terminal backbone, a packet of low capacity (approximately 700 bytes) equal to the capacity of the original request packet is transmitted by bypassing the communication network. It is possible to provide a fast service to ensure a comfortable Internet environment for users.

At this time, the advertisement data may be synthesized in various locations of the web browser so as not to disturb the basic information of the service data of the web server (2),

In the case of a terminal 1 such as a PC, the advertisement data is preferably formed below the service data.

In the case of the terminal 1 such as a smart phone, it is more preferable that the advertisement data is formed above the service data.

Since the service data of the web server 2 and the advertisement data of the advertisement module 6 are synthesized in the terminal and provided to the user, the user can receive the advertisement without installing a separate program, a banner advertisement, a pop-up window advertisement, or the like. Can be.

In addition, the advertisement data transmitted to the terminal 1 may be a one-way advertisement for simple advertisement and promotion only, and furthermore, when the advertisement is clicked, it may be linked to a web server that provides detailed information on the advertisement. .

Next, a second embodiment according to the present invention will be described with reference to FIG. 3.

The packet transmission process up to the analysis module according to the second embodiment is substantially the same as the first embodiment, and will be omitted below for convenience of description.

In addition, the Internet advertisement insertion system according to a second embodiment of the present invention includes a cache module (8) which downloads the service data of the web server (2) required to be synthesized with the advertisement data in advance and stores it as a cache file. It is made to include.

Internet advertisement insertion system according to the present invention by storing the service data of the web server (2) with a large number of request packets in advance, thereby preventing traffic overload due to the response packet is excessively transmitted with the advertisement in the web server (2) And faster internet services.

The cache module 8 has a function similar to that of a conventional cache memory used in a PC and the like. When the request packet is transmitted by storing the service data of the web server 2 with a lot of user requests, the response packet is quickly transmitted. To make this possible,

If the transmission of the request packet is reduced, the corresponding service data may be deleted and other service data which is heavily used may be stored to provide a faster internet service.

In this case, when the analysis result of the analysis module 4 is necessary for the synthesis module 5, the service data and the advertisement module of the cache module 8 corresponding to the request packet to the user terminal 1 The advertisement data of (6) can be synthesized and transmitted to the second response packet.

Furthermore, as a command packet constituting a response packet corresponding to the initial request packet, it may be composed of a re-request packet for requesting the server data from the cache module and an advertisement request packet for requesting the corresponding advertisement data from the advertisement module. According to one embodiment, those skilled in the art can sufficiently predict and reproduce, and therefore, there should be no limitation in the interpretation of the present invention.

As described in the above-described first and second embodiments, the Internet advertisement insertion system according to the present invention does not change any existing Internet communication network and simply captures the request packet of the user terminal by mirroring and capturing the present invention. Even if a problem occurs in the system according to the system without adversely affecting the Internet communication network,

The amount of packets sent to the Internet network by the system according to the present invention for the advertisement is small, and the path for transmitting the packets to the user's terminal is short. Almost no

Since the web server is irrelevant in inserting the advertisement into the web page, there is no need to pay a large advertising fee to the web server provider to expose the advertisement.

In the drawings of the present specification, in describing the Internet advertisement insertion system according to the present invention, each module is illustrated to illustrate each packet flow according to a processing sequence. However, this is for convenience of description and according to the present invention. Internet advertisement insertion system is made of one or a plurality of server forms, each packet processing process is performed at almost the same time, the interpretation of the rights of the present invention should not be limited.

In addition, the packet flow directly between the advertisement module and the terminal is also for convenience of explanation. As described above, each module of the Internet advertisement insertion system according to the present invention is directly connected through a backbone of the terminal to transmit a packet. Since this is done, the insertion of the advertisement data is faster than the packets transmitted to the communication network consisting of the existing router and the other transmission path.

Furthermore, in the Internet advertisement insertion system according to the present invention, the analysis module 4 is configured to analyze the necessity of advertisement by determining pre-input information of the Internet user and pre-input information of the web server 2. It is desirable to lose.

When the Internet user subscribes to the Internet service, the user provides the user's personal information, and since the information of the web server may also be provided to the service provider, it is preferable that the information is analyzed to determine the suitability of advertisement exposure.

Hereinafter, a preferred analysis flow of the analysis module 4 will be described with reference to FIG. 5.

First, when the request packet captured from the user terminal 1 is transmitted to the analysis module 4,

By analyzing the URI, URL address, etc. of the web server (2) to determine whether or not the need for advertising by analyzing whether it corresponds to the ad serving web server (2) selected by the advertiser.

If there is no need for an advertisement, the analysis module 4 does not make a separate packet transmission or data synthesis request.

When the analysis result is necessary for the advertisement, the analysis module 4 analyzes the source IP of the request packet to confirm the address of the terminal 1 of the user,

By inserting the address of the terminal 1, it is determined whether the address of the terminal 1 corresponds to the advertisement need area, that is, the authentication area of the advertiser, and if there is an advertisement, if there is an advertisement, the user goes through the above-described advertisement insertion process. The advertisement may be exposed to the terminal 1.

Furthermore, the analysis module may be configured to not only perform geographic analysis, but also analyze based on the user's age and gender, or receive prior information on the item of interest at the time of subscription, and analyze the information based on the information to expose a personalized advertisement to the user. More preferred.

Since the analysis criteria of such an analysis module can be sufficiently predicted, reproduced and selected by those skilled in the art, the interpretation of the rights of the present invention should not be limited.

By analyzing the necessity of advertisement of the analysis module 4 described above, the Internet advertisement insertion system according to the present invention may maximize only the advertisement effect by exposing only the advertisement necessary for a specific user, and the advertiser may bear the cost of excessive advertisement exposure. In addition to savings, operators have the advantage of reducing the traffic overhead by reducing traffic overhead.

In the above description of the present invention, the Internet advertisement insertion system having a specific shape and structure has been described with reference to the accompanying drawings. However, the present invention can be variously modified, changed, and replaced by those skilled in the art. Should be construed as falling within the protection scope of the present invention.

1 terminal 2 web server
3: Miller module 4: Analysis module
5: synthesis module 6: advertising module
7: Internet communication network 8: cache module

Claims (4)

  1. An advertisement module 6 for storing advertisement data;

    A mirroring module 3 for capturing the request packet 1 of the user terminal 1 transmitted through the router 7A of the internet communication network 7 from the terminal backbone by mirroring it;

    An analysis module 4 for analyzing the request packet ② captured by the mirroring module 3; And

    In response to the request packet ① according to the analysis result of the analysis module 4, the service data of the first response packet ①-① provided by the web server 2 is provided.
    A synthesizing module (5) for transmitting a second response packet (③) to the corresponding advertisement data of the advertisement module (6) to be synthesized in the user's terminal (1) and exposed to the user; Including but not limited to,

    When the analysis result of the analysis module 4 is necessary
    The synthesizing module 5 transmits a command packet recognized as a first response packet ①-① corresponding to the first request packet ① of the user terminal 1 to the user terminal.
    The command packet is
    A command for transmitting a re-request packet ④ having the same content as the first request packet ① sent from the terminal 1 to the web server 2;
    A command for transmitting the advertisement request packet ④ 'for requesting the corresponding advertisement data from the terminal 1 to the advertisement module 6;
    A command for synthesizing the service data transmitted in response to the re-request packet ④ and the advertisement data transmitted in response to the advertisement request packet ④ 'in the terminal 1 and exposing it to a user. By including
    The user terminal 1 ignores the first response packet ①-① transmitted from the web server 2 in response to the initial request packet ①, and performs the advertisement insertion operation by the command packet. Internet advertisement insertion system that does not affect the communication network.
  2. delete
  3. The method of claim 1,
    And a cache module 8 for downloading the service data of the web server 2, which is required to be synthesized with the advertisement data, in advance and storing the data as a cache file.

    If the analysis result of the analysis module 4 is necessary,
    The synthesizing module 5 is connected to the user terminal 1.
    The service data of the cache module 8 corresponding to the request packet ① and the advertisement data of the advertisement module 6 are synthesized and transmitted to the second response packet ③. Do not use internet advertising system.
  4. The method according to claim 1 or 3,
    The mirroring module 3 is connected to the terminal backbone 7B directly connected to the user terminal 1 of the router of the Internet communication network, and mirrors and captures the request packet ① of the user.
    The analysis module 4 analyzes the necessity of advertisement by determining pre-input information of the Internet user and pre-input information of the web server 2,
    The analysis module 4 analyzes the address of the corresponding web server 2 and analyzes whether it corresponds to the advertisement serving web server 2 selected by the advertiser, and determines the necessity of advertisement.
    If there is no need for advertisement, there is no separate packet transmission or data synthesis request.
    In the case that an advertisement is needed as a result of the analysis, the analysis module 4 analyzes the source IP of the request packet to confirm the address of the terminal 1 of the user,
    If the advertisement exists by substituting the address of the terminal 1, checking whether the address of the terminal 1 corresponds to the authentication area, and checking whether the advertisement exists.
    Internet advertisement system that does not affect the communication network, characterized in that the advertisement is provided to the user terminal (1) through the process of inserting any one of the preceding claim.
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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000052818A (en) * 1996-10-25 2000-08-25 펄코우스키, 토마스, 제이 System and method for managing and serving consumer product related information over the internet
KR20060112630A (en) * 2005-04-25 2006-11-01 강영익 System and method for outputting advertisement using tcp session hijacking
KR20090000036A (en) * 2006-12-18 2009-01-07 인터넷채널이십일(주) Advertisement method by the proxy server and advertisement system operating the advertisement method
KR20110077456A (en) * 2009-12-30 2011-07-07 네오콘소프트 주식회사 Output control system and output control method of webpage and broadcasting

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000052818A (en) * 1996-10-25 2000-08-25 펄코우스키, 토마스, 제이 System and method for managing and serving consumer product related information over the internet
KR20060112630A (en) * 2005-04-25 2006-11-01 강영익 System and method for outputting advertisement using tcp session hijacking
KR20090000036A (en) * 2006-12-18 2009-01-07 인터넷채널이십일(주) Advertisement method by the proxy server and advertisement system operating the advertisement method
KR20110077456A (en) * 2009-12-30 2011-07-07 네오콘소프트 주식회사 Output control system and output control method of webpage and broadcasting

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