KR20010094345A - Method of posting ineternet advertising materials and system thereof - Google Patents

Abstract

PURPOSE: A method and a system for notifying an Internet advertisement are provided to improve the effectiveness of advertisement by selecting the advertisement according to its size. CONSTITUTION: A client system(10) comprises a browser(11) providing tools for use in a typical networking, a customer identifier(12), and a banner program(13). A plurality of client systems are connected to a network(20) through a connecting unit such as a modem. A server system(30) is comprised of a web processor(31) processing various web pages including an application program for communicating with the plurality of client systems and a data room page, a banner processor(32) creating and transmitting a banner bearing an advertisement, a banner controller(33) controlling a banner size and position of the banner, and a memory unit(34) which is a database storing unit. The memory unit(34) includes a customer information database(35) including a customer identifier(ID), a material database(36), an advertisement database(37), and a banner click number database(38).

Description

Posting method and system for internet advertisements {METHOD OF POSTING INETERNET ADVERTISING MATERIALS AND SYSTEM THEREOF}

The present invention is for posting advertisements to a plurality of customer terminals connected to the Internet network, and particularly relates to an Internet advertisement posting method and apparatus for displaying the advertisements on the customer terminal while transmitting useful information for free will be.

Internet working greatly improves work efficiency by communicating with computers around the world across time and space, allowing you to exchange information quickly. Accordingly, as the number of Internet users increases, electronic commerce that sells goods and services on the Internet with various kinds of information is being activated. Unlike real economy, e-commerce can bring about price innovation by enabling direct transactions between suppliers and consumers without intermediate distribution. In particular, program files or documented materials that can be provided as computer files other than goods or services are being promoted free of charge. Internet advertisements make this possible. In other words, by providing useful materials for free or paid from intellectuals from all walks of life and constructing a database and providing them for free on the Internet, advertisers can be provided with funds for operation by exposing advertisements promoting companies or products on the terminal screen of the visitor. It is a burden to them.

In general, Internet advertisements are computer output in the form of banners, which have been displayed primarily on web pages. However, since the number of banners that can be displayed on a web page is limited, many advertisements cannot be posted effectively, and delays opening a page may cause user dissatisfaction. In addition, the banner displayed on the web page has a fixed position, so in multi-tasking operating systems such as Windows, it is often hidden behind other program execution windows that are dragged or activated by the user, and thus the advertising effect is not so high. It was not high.

On the other hand, as a download control program, a download accelerator that displays a banner together with a download control window is well known. This allows the user to select and expose a banner through the control window while the download is in progress, and reduce the user's dissatisfaction because the banner is exposed while the control window is active. However, since the program and the banner have to be installed in advance on the user terminal, the user tends to avoid it, and it is difficult to update the banner, which is still a problem that the banner is also obscured by other programs.

Effective internet advertising is to secure as much banner exposure time as possible by attracting as many customers as possible and avoiding any inconvenience in consideration of the terminal environment of the connected customers.

Accordingly, an object of the present invention is to provide a useful download material for free, in consideration of the above-mentioned problems, to induce the customer's access, and to maximize the exposure time of the banner without the customer's dissatisfaction. When the download is requested, the banner is created in a frame separate from the download control window and the advertisement is posted on the generated banner. In particular, the Internet advertisement publishing method and system implementing the same can be adjusted according to the position of the download control window. To provide.

In addition, another object of the present invention is to build a database by dividing the advertisement to be displayed on the banner according to the characteristics of the download material according to the characteristics of the download material, and to select the advertisement according to the requested material, create a banner to publish It is to provide a method for posting Internet advertisements and a system implementing the same that can efficiently operate a large number of advertisements.

1 is a block diagram showing the configuration of a system implementing the Internet advertisement posting method according to the present invention.

2a to 2c is a flowchart illustrating the operation of a system implementing the Internet advertisement posting method according to the present invention.

Figure 3 is a flow chart illustrating a method for operating a library for the construction of a database for use in a system implementing the Internet advertisement posting method according to the present invention.

Explanation of symbols on the main parts of the drawings

10: client system 11: browser

12: Customer identifier 13: Banner program

20: network 30: server system

31: Web processor 32: Banner processor

33: banner controller 34: storage device

35: Customer Database 36: Material Database

37: Ad Database 38: Ad Impressions Database

In order to achieve the first object described above, in the present invention, a material requested by a customer is selected from a pre-built data database and transmitted to a customer terminal, and at the same time, an advertisement is selected from a pre-built advertisement database and displayed on a customer terminal. In the process of transmitting together, a banner for posting the selected advertisement is generated in a separate frame from the download control window activated on the screen of the customer terminal by a program driven when the material is downloaded, and the advertisement is transmitted to the generated banner. Creating an advertisement posting method for an internet advertisement, the method comprising: displaying the; and adjusting the position of the banner according to the position of the download control window activated on the screen of the customer terminal during downloading of the material;

In order to implement this in a network, storage means for constructing and storing downloadable materials and advertisement databases, connecting means for connecting to communicate with a plurality of customer terminals through a network, and from customer terminals connected through the connecting means, By selecting and downloading the required data from the database, at the same time downloading the selected material, selecting advertisements from the database and generating a banner for posting the selected advertisement, and in a separate frame from the active download control window on the screen of the customer terminal. The system includes a banner processor for displaying a banner on which an advertisement is posted, and a banner controller for adjusting the position of the banner according to the position of the download control window activated on a screen of a customer terminal during data download.

Here, preferably, the banner processor counts the number of impressions of the advertisement exposed on the customer terminal screen, and stores the information about the counted advertisement impressions together in a database stored in the storage means, thereby reducing the burden on the advertiser. It is a reference to rational decisions.

Also preferably, in adjusting the position of the banner according to the position of the download control window, if the position of the download control window on the customer terminal screen is moved by the banner control during the download, the moved coordinates are calculated, and the calculated coordinates are calculated. The banner is moved based on a coordinate value. More preferably, when the download control window is hidden by another activated program execution window, the banner is moved to a designated position, thereby ensuring maximum advertisement exposure time while not disrupting multitasking of the customer.

Here, the data and advertisements accumulated in the database are classified by category and within each category by size, so that an advertisement of an appropriate size can be selected according to the download time of the material.

According to the present invention, first of all, it is useful to provide useful materials for free, so that many customers can be connected, and the advertisements are posted through the customer terminal provided with free materials, but the advertisement exposure time without the customer's great inconvenience and complaints. When it is possible to secure the maximum to increase the advertising effect, it will be described in detail with reference to the accompanying drawings a preferred embodiment according to the present invention.

1 is a block diagram showing the configuration of a system implementing the method for posting Internet advertisements according to the present invention. In this figure, reference numeral 10 denotes a client system constituting a plurality of customer terminals, 20 denotes a network such as the Internet or a computer communication network, and 30 denotes a server system of the present invention. The client system 10 installs the customer identifier 12 and the banner program 13 together with the browser 11 providing tools for normal networking. Here, the customer identifier 12 is a table for granting the right to download the data held by the server system 30, and the banner program 13 is forcibly installed for posting advertisements on the terminal of the authorized customer. As usual, many client systems are connected to the network 20 by connection means such as a modem (not shown).

The server system 30 of the present invention is a library page for mapping with a virtual device that divides a main memory device of application programs or data that are driven for communication with a plurality of client systems 10 connected to the network 20. Web processor 31 for processing various web pages, including a banner processor 32 for creating and sending a banner to post advertisements, banner controller 33 for controlling the size and position of the banner, and database storage The means is provided with the storage device 34. The storage device 34 includes a customer information database 35 including a customer identifier (ID) for authorized customer authentication, a database 36 of materials to be serviced, an advertisement database 37, and a banner impressions database. (38) and the like.

Hereinafter, a method of posting Internet advertisements in the system implemented as described above will be described in detail with reference to FIGS. 2A to 2C. The operation is divided into the process of granting the right to download the material (FIG. 2A), the process of downloading the material in response to the download request of the authorized member customer and displaying the banner at the same time (FIG. 2B), and the download control during the material download. It is divided into a process of adjusting the position of the banner according to the position of the window (Fig. 2c).

Referring to the process of granting the right to download the material, as shown in FIG. 2A, it is determined whether the customer accesses the library page (S1), and the connected customer is selected whether the new customer or the member (S2). When the customer selects a new customer, the user is required to input customer information including the desired member ID and password for membership authentication (S3). When the input is confirmed (S4), the entered customer information is stored in the customer database ( S5) grants the right to download subsequent material. Meanwhile, in the case of a member who is already subscribed, the user inputs a member ID and password (S6), confirms it (S7), and then grants a download authority.

The archive page is designed to hierarchically display the data in the above-described material database 36 to be serviced, for example, by category name divided by description and a list of materials within each category. That is, as shown in FIG. 2B, when a category of the material displayed on the library page is selected (S8) by a member authorized to download the material, a list of materials corresponding to the selected category is listed on the page (S9). When one of the list of materials listed in this way is selected (S10), at the same time, it is determined whether or not a banner program provided separately to create a banner for displaying advertisements is installed on the member's terminal, that is, the client system described above (S11). If not, the predetermined banner program 13 is installed and installed in the member terminal (S12). If it is already installed, the banner program and the download program installed in the member terminal are immediately driven (S13). At this time, the download control window by the download program is activated on the member's terminal screen and the banner generated by the banner program is displayed as a separate frame. After downloading and running the banner program, the server system 30 extracts the material corresponding to the list selected by the member from the above-described database 36, checks the category and size of the extracted material, and then the above-mentioned advertisement database. The advertisement of the corresponding category and size is extracted from (37) and transmitted to the member terminal together with the data (S14), and updated by adding 1 to the impression database 38 of the transmitted advertisement.

Next, in the process of adjusting the position of the banner according to the position of the download control window, it is determined whether the download of the material is finished as shown in FIG. 2C (S15). S16). If the download control window is not iconized, go to step S20, and if the download control window is iconized by the member or by running another program, move the banner to a designated location, such as the bottom of the screen closest to the icon location, for example. After moving to S17, it is determined whether the iconized download control window is restored (S18). If the iconized download control window is not restored, the process is repeated from step S15 to determine the end of the previous download. If the download control window is restored by the member, the banner is moved to the original position (S19). Next, it is determined whether the download control window is dragged by the member (S20), and if it is not dragged, repeats from step S15 to determine the end of the download, and if it is dragged, calculates the coordinates of the dragged position (S21) and calculates The banner is moved (S22) by determining a moving position based on the value. This banner position adjustment process is repeated until the end of the download. When the end of the download is completed, the banner program ends (S23) and the previous category selection step S8 is repeated.

Next, FIG. 3 relates to a technical data library operation page for constructing the aforementioned data database. This technical library operation page is accessible to anyone regardless of membership. That is, when the customer accesses the operation page of the technical library (S31) and selects the corresponding category of useful information materials that he / she knows (S32), the document input window is displayed on the terminal of the customer via the network (S33) to confirm the input. (S34). When the desired information data is entered in the displayed document input window, the contents of the predetermined terms and conditions are displayed (S35), and waits for consent (S36). If the customer rejects the agreement, it ends to initialize the library operation page, and if the customer agrees, the entered document is registered (S37).

The registered document is reviewed by its own judge (S38) to determine its usefulness (S39). If there is no usefulness, the inputted document content is immediately deleted (S40), and if it is useful, it is additionally stored (S41) in the above-described data database 36, and then a predetermined fee is paid to the customer (S42). After that, the member responds well among registered data, that is, selects excellent data according to the number of downloads (S43), and incentives are applied to the customer who provided the selected data (S44) to pay a predetermined fee additionally (S44). do.

Meanwhile, the operation of the above-mentioned advertisement database is necessary by separately recruiting advertisers to produce advertisements, applying the advertisement costs according to the category and size of the database to store them, and additionally paying the advertisement costs according to the number of subsequent advertisement impressions. It can cover the money.

As described through the above embodiments, the present invention induces access of many customers by providing various useful materials for free and providing a separate page for operating the library so that anyone can register their useful information for a fee. It is possible to post the advertisement of the advertiser in a banner generated in a frame separate from the download control window and adjust the position according to the position of the download control window, eliminating the inconvenience of the user. Even though the banner is displayed, the advertisement exposure time can be secured to maximize the advertisement effect. In addition, according to the present invention, the advertisement material is selected according to the download material by dividing the download material and the advertisement by the category and the size, so that many advertisements can be efficiently operated.

Claims (10)

In selecting the data requested by the customer from the pre-established data database and sending it to the customer terminal, and at the same time selecting the advertisement from the pre-built advertising database to be displayed on the customer terminal, Generating a banner for posting the selected advertisement in a separate frame from the download control window activated on the screen of the client terminal by a program driven when downloading the material, and displaying the transmitted advertisement on the generated banner; Adjusting the position of the banner according to the position of the download control window activated on the screen of the customer terminal during the material download. The method of claim 1, further comprising: counting the number of impressions of the advertisement exposed on the screen of the customer terminal by the banner processor, and storing information about the counted advertisement impressions together in a database stored in the storage means. How to post an Internet advertisement. The method according to claim 1, wherein in the step of adjusting the position of the banner according to the position of the download control window, if the position of the download control window on the customer terminal screen during the download by the banner control is moved and the coordinates are calculated and calculated The method of claim 1, wherein the banner is moved based on a coordinate value. The method of claim 1 or 3, further comprising moving the banner to a designated location when the download control window is hidden by another activated program execution window. The Internet of claim 1, wherein the data and advertisements accumulated in the database are classified into categories and within each category, so that an advertisement having an appropriate size can be selected according to the download time of the data. How to post an advertisement. The method of claim 1, further comprising granting a download right to the customer and confirming the same. Storage means for constructing and storing a database of downloaded materials and advertisements, connecting means for connecting to a plurality of customer terminals via a network, and data requested from the customer terminals connected through the connecting means, from the database. At the same time, it downloads selected materials and simultaneously selects advertisements from the database and creates a banner for posting the selected advertisements, and displays the banner with the advertisements displayed in a separate frame and an active download control window on the screen of the customer terminal. And a banner processor for controlling the position of the banner according to the position of the download control window activated on the screen of the customer terminal during the downloading of the data. The method according to claim 7, wherein the banner processor further comprises a routine for counting the number of impressions of the advertisements exposed on the screen of the customer terminal and storing the information about the counted advertisement impressions together in a database stored in the storage means. Internet advertisement posting device characterized in that. The method according to claim 7, wherein the banner controller has a control routine to calculate the moved coordinates when the position of the download control window on the customer terminal screen during the download, and to move the banner based on the calculated coordinate values Internet advertisement posting device. 10. The apparatus of claim 7 or 9, wherein the banner controller further has a control routine for moving the banner to a designated position when the download control window is hidden by another activated program execution window.