KR101154769B1 - 사기의 인터넷 기반 광고 시청을 검출하고 방지하는 방법 - Google Patents

사기의 인터넷 기반 광고 시청을 검출하고 방지하는 방법 Download PDF

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KR101154769B1
KR101154769B1 KR1020097012724A KR20097012724A KR101154769B1 KR 101154769 B1 KR101154769 B1 KR 101154769B1 KR 1020097012724 A KR1020097012724 A KR 1020097012724A KR 20097012724 A KR20097012724 A KR 20097012724A KR 101154769 B1 KR101154769 B1 KR 101154769B1
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KR20090080139A (ko
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안드레이 재리 브로더
보리스 클롯츠
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야후! 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

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  • General Business, Economics & Management (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020097012724A 2006-12-19 2007-12-13 사기의 인터넷 기반 광고 시청을 검출하고 방지하는 방법 Expired - Fee Related KR101154769B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/642,098 US20080147456A1 (en) 2006-12-19 2006-12-19 Methods of detecting and avoiding fraudulent internet-based advertisement viewings
US11/642,098 2006-12-19
PCT/US2007/087471 WO2008079723A1 (en) 2006-12-19 2007-12-13 Methods of detecting and avoiding fraudulent internet-based advertisement viewings

Publications (2)

Publication Number Publication Date
KR20090080139A KR20090080139A (ko) 2009-07-23
KR101154769B1 true KR101154769B1 (ko) 2012-06-18

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US (1) US20080147456A1 (enExample)
EP (1) EP2126820A1 (enExample)
JP (1) JP2010514070A (enExample)
KR (1) KR101154769B1 (enExample)
CN (1) CN101563702A (enExample)
IN (1) IN2009CN03426A (enExample)
WO (1) WO2008079723A1 (enExample)

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CN106341373A (zh) * 2015-07-09 2017-01-18 安恒通（北京）科技有限公司 用于检测和阻止恶意点击广告链接的方法和装置

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US8645206B2 (en) * 2006-02-17 2014-02-04 Jonathan C. Coon Systems and methods for electronic marketing
US8131611B2 (en) * 2006-12-28 2012-03-06 International Business Machines Corporation Statistics based method for neutralizing financial impact of click fraud
US20080162475A1 (en) * 2007-01-03 2008-07-03 Meggs Anthony F Click-fraud detection method
US20090099931A1 (en) * 2007-10-04 2009-04-16 Cvon Innovations Ltd. System, method and computer program for assocating advertisements with web or wap pages
US9595008B1 (en) 2007-11-19 2017-03-14 Timothy P. Heikell Systems, methods, apparatus for evaluating status of computing device user
US9336191B2 (en) * 2009-05-05 2016-05-10 Suboti, Llc System, method and computer readable medium for recording authoring events with web page content
US20110131652A1 (en) * 2009-05-29 2011-06-02 Autotrader.Com, Inc. Trained predictive services to interdict undesired website accesses
US9225531B2 (en) 2009-06-18 2015-12-29 Visa International Service Association Automated test to tell computers and humans apart
WO2011053967A1 (en) 2009-11-02 2011-05-05 Solve Media, Inc. System and method for generating and managing interactive advertisements
US8885931B2 (en) * 2011-01-26 2014-11-11 Microsoft Corporation Mitigating use of machine solvable HIPs
US10558789B2 (en) * 2011-08-05 2020-02-11 [24]7.ai, Inc. Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising different levels of difficulty based on the degree on suspiciousness
US9621528B2 (en) 2011-08-05 2017-04-11 24/7 Customer, Inc. Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising secret question and answer created by user, and advertisement corresponding to the secret question
US8522327B2 (en) 2011-08-10 2013-08-27 Yahoo! Inc. Multi-step captcha with serial time-consuming decryption of puzzles
TW201248530A (en) * 2011-10-07 2012-12-01 Wei-Chih Lin Advertising CAPTCHA system and method
US20130106916A1 (en) * 2011-10-27 2013-05-02 Qing Kevin Guo Drag and drop human authentication
US20140324573A1 (en) * 2011-10-31 2014-10-30 Simon Raab System and method for click fraud protection
US20130325591A1 (en) * 2012-06-01 2013-12-05 Airpush, Inc. Methods and systems for click-fraud detection in online advertising
US20150046254A1 (en) * 2012-07-18 2015-02-12 Simon Raab System and method for display relevance watch
US9985943B1 (en) 2013-12-18 2018-05-29 Amazon Technologies, Inc. Automated agent detection using multiple factors
US10438225B1 (en) 2013-12-18 2019-10-08 Amazon Technologies, Inc. Game-based automated agent detection
US9898755B2 (en) * 2014-07-18 2018-02-20 Double Verify, Inc. System and method for verifying non-human traffic
CN104580244B (zh) * 2015-01-26 2018-03-13 百度在线网络技术（北京）有限公司 恶意点击的防御方法和装置
US10915232B1 (en) * 2015-04-09 2021-02-09 Integral Ad Science, Inc. Methods, systems, and media for specifying different content management techniques across various publishing platforms
US10621613B2 (en) * 2015-05-05 2020-04-14 The Nielsen Company (Us), Llc Systems and methods for monitoring malicious software engaging in online advertising fraud or other form of deceit
CN105912935B (zh) * 2016-05-03 2019-06-14 腾讯科技（深圳）有限公司 广告检测方法及广告检测装置
CN106022834B (zh) * 2016-05-24 2020-04-07 腾讯科技（深圳）有限公司 广告反作弊方法及装置
KR102286677B1 (ko) * 2019-02-28 2021-08-06 링크아시아 매니지먼트 주식회사 온라인/모바일 광고와 관련한, 부정 광고 행위의 발생을 자동으로 탐지하기 위한 방법 및 장치
CN110059725B (zh) * 2019-03-21 2021-07-09 中国科学院计算技术研究所 一种基于搜索关键词的检测恶意搜索系统及方法
KR102217211B1 (ko) * 2019-05-10 2021-02-18 (주)버즈빌 광고 관련 부정 사용자 필터링을 위한 서비스 제공 장치 및 방법
US11386193B2 (en) * 2020-02-21 2022-07-12 Dell Products L.P. Framework to design completely automated reverse Turing tests
EP3956787A1 (en) * 2020-06-24 2022-02-23 Google LLC Verifying content and interactions within webviews
JP7513100B2 (ja) 2020-08-25 2024-07-09 日本電気株式会社 障害予測システム、障害予測装置及び障害予測方法

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KR20060028463A (ko) * 2006-03-09 2006-03-29 정성욱 온라인 광고 시스템에서의 이용자 부정 클릭 추적과 방지시스템 및 그 방법
KR20060103035A (ko) * 2005-03-25 2006-09-28 주식회사 다음커뮤니케이션 인터넷 광고 과금 방법 및 시스템
KR20060112849A (ko) * 2005-04-28 2006-11-02 (주)밀리언커뮤니케이션 씨피씨 광고 부정클릭 모니터링 방법 및 그 장치

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US20030195852A1 (en) * 2002-04-16 2003-10-16 Geoff Campbell System, method, apparatus and means for protecting digital content
US7584287B2 (en) * 2004-03-16 2009-09-01 Emergency,24, Inc. Method for detecting fraudulent internet traffic
US8321269B2 (en) * 2004-10-26 2012-11-27 Validclick, Inc Method for performing real-time click fraud detection, prevention and reporting for online advertising
US20060178934A1 (en) * 2005-02-07 2006-08-10 Link Experts, Llc Method and system for managing and tracking electronic advertising
US20070094355A1 (en) * 2005-10-24 2007-04-26 Suresh Mulakala Click fraud prevention method and apparatus
EP2021995A4 (en) * 2005-12-06 2011-06-01 Berman Joel METHOD AND SYSTEM FOR EVALUATING THE QUALITY OF TRANSPORT TO NETWORK SITES

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KR20060103035A (ko) * 2005-03-25 2006-09-28 주식회사 다음커뮤니케이션 인터넷 광고 과금 방법 및 시스템
KR20060112849A (ko) * 2005-04-28 2006-11-02 (주)밀리언커뮤니케이션 씨피씨 광고 부정클릭 모니터링 방법 및 그 장치
KR20060028463A (ko) * 2006-03-09 2006-03-29 정성욱 온라인 광고 시스템에서의 이용자 부정 클릭 추적과 방지시스템 및 그 방법

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106341373A (zh) * 2015-07-09 2017-01-18 安恒通（北京）科技有限公司 用于检测和阻止恶意点击广告链接的方法和装置
CN106341373B (zh) * 2015-07-09 2019-07-23 安一恒通（北京）科技有限公司 用于检测和阻止恶意点击广告链接的方法和装置

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CN101563702A (zh) 2009-10-21
JP2010514070A (ja) 2010-04-30
IN2009CN03426A (enExample) 2015-08-14
US20080147456A1 (en) 2008-06-19
KR20090080139A (ko) 2009-07-23
EP2126820A1 (en) 2009-12-02
WO2008079723A1 (en) 2008-07-03

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